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21 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
22 sampling
сущ.1)а) стат. выборочное исследование (метод исследования, при которым статистические свойства совокупности каких-л. объектов генеральной совокупности изучаются на основе выборки)stratified random sampling among 2000 examined women — стратифицированное случайное выборочное исследование 2000 изучаемых женщин
upon the basis of sampling of available records — на основании выборочного исследования имеющихся записей
If a dealer does not have adequate records of his or her retail sales or purchases, the department may, upon the basis of a test or sampling of the dealer's available records or other information relating to the sales or purchases made by such dealer for a representative period, determine the proportion that taxable retail sales bear to total retail sales or the proportion that taxable purchases bear to total purchases. – Если у дилера нет соответствующих записей его или ее розничных продаж или покупок, департамент может на основании проверки или выборочного исследования имеющихся записей дилера или другой информации, относящейся к продажам или покупкам, сделанным таким дилеров за изучаемый период, определить соотношение величины налогооблагаемых розничных продаж и суммарных розничных продаж или соотношение величины налогооблагаемых покупок и суммарных покупок.
Syn:See:б) стат. выборка, отбор, забор ( процесс формирования выборки из совокупности)Sampling among households is a procedure whereby researchers randomly generate telephone numbers by means of directories
water [soil\] sampling — забор воды [почвы\]
See:statistical sampling 1), non-profitability sampling, convenience sampling, purpose sampling, house-to-house sampling 2), multistage sampling, optional sampling, quota sampling, oversampling, random digit dialing, accidental sampling, single sampling, double sampling, multiple sampling, unit sampling2) стат. выборка, выборочная совокупность (совокупность объектов, выбранных из генеральной совокупности для исследования)Syn:sample 1. 2)See:3) марк. сэмплинг, распространение образцов (бесплатное или почти бесплатное предложение товара небольшой группе потенциальных покупателей с целью ознакомления покупателей с товаром и стимулирования спроса)See:
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выборочное исследование, опробование: 1) изучение небольшой группы людей, представляющих собой репрезентативную выборку гораздо большей группы людей для целей маркетинга товаров и услуг; 2) бесплатное (или с большой скидкой) предложение товара на пробу небольшой группе клиентов для стимулирования спроса. -
23 sort
1. n вид, род; сорт, разновидность; разряд, тип, классall sorts of things, things of all sorts — всевозможные вещи
I sort of thought … — я вроде подумал …
sort of — как бы, вроде, скорее
2. n тип человека3. n характер, натура4. n способ, образ, манера5. n полигр. литеры6. n вчт. сортировка данныхa sort of — нечто вроде; почти
7. v разбирать, сортировать, классифицироватьsort out — улаживать, утрясать; разбираться
8. v валить, всех людей без разбору в одну кучу9. v соотноситьсяhis actions sort ill with his claim to be the champion of the oppressed — его действия плохо вяжутся с претензией на звание защитника угнетённых
10. v общаться11. v разг. расправитьсяСинонимический ряд:1. example (noun) example; exemplar; pattern; sample2. group (noun) array; batch; battery; body; bunch; bundle; clot; clump; cluster; clutch; group; lot; parcel; passel; platoon; set; suite3. type (noun) breed; cast; caste; character; class; cut; description; feather; ilk; kidney; kind; mold; mould; nature; order; persuasion; race; rank; species; stamp; stripe; type; variety4. way (noun) fashion; manner; means; method; style; way5. class (verb) assort; categorise; class; classify; pigeon-hole; sort out6. comb (verb) comb; filter; separate; sift; winnow7. group (verb) arrange; array; assort; class; classify; dispose; distribute; divide; file; group; marshal; order; organise; organize; range; rank; systematiseАнтонимический ряд:aggregate; disorder; scramble -
24 try
1. n разг. попытка2. n испытание, проба3. n выигрыш трёх очков при проходе игрока с мячом4. v пытаться, стараться5. v предпринимать, браться6. v стремиться7. v добиваться, искать8. v подвергать испытанию, пробовать; проверятьeach machine is tried before it leaves the shops — каждая машина проходит испытание перед выпуском с завода
try out — испытывать, опробовать; тщательно проверять
9. v проверять на опытеtry how far you can jump — попробуйте, на какое расстояние вы можете прыгнуть
10. v опробовать, экспериментально проверятьtry over — пробовать, испытывать
11. v пробовать; пытаться применять12. v утомлять; раздражать13. v испытывать14. v мучить, причинять страдания15. v допрашивать, расследовать16. v судить; привлекать к судебной ответственности17. v редк. исследовать, рассматриватьthis question must be tried by the judicial authority — этот вопрос подлежит рассмотрению судебных инстанций
18. v очищать; вытапливать19. v уст. отбирать; отделятьСинонимический ряд:1. attempt (noun) attempt; bid; effort; endeavor; endeavour; enterprise; essay; hassle; offer; striving; struggle; undertaking2. experiment (noun) experiment; sample; test; trial3. fling (noun) crack; fling; go; pop; shot; slap; stab; whack; whirl4. afflict (verb) afflict; agonize; crucify; excruciate; harrow; martyr; martyrize; rack; smite; strike; torment; torture; wring5. attempt (verb) aim; assay; attempt; endeavor; endeavour; essay; offer; put forth effort; seek; strive; struggle6. dare (verb) dare; undertake; venture7. distress (verb) distress; harass; irk; pain; strain; stress; tax; trouble8. judge (verb) decide; hear; judge; referee9. refine (verb) distil; distill; extract; melt; refine; render10. test (verb) assay; check; demonstrate; examine; investigate; prove; test; try outАнтонимический ряд:ignore; reject
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