-
1 repositioning
repositioning [‚ri:pə'zɪʃənɪŋ]Commerce (of product, brand, political party) repositionnement mUn panorama unique de l'anglais et du français > repositioning
-
2 repositioning
MARKETING (of product) repositionnement mIt has been two years since Baymont Inns & Suites became the name of the brand that had been Budgetel Inns. It was touted then as the largest rebranding and repositioning in the history of the lodging industry without a change in ownership.
-
3 real repositioning
repositionnement m réel -
4 real
real accounts comptes m pl de valeur;real assets biens m pl immobiliers;real cost coût m réel;real income revenu m réel;real profit profit m réel;MARKETING real repositioning repositionnement m réel;real salary salaire m réel;real terms termes m pl réels;∎ salaries have fallen in real terms les salaires ont baissé en termes réels;COMPUTING real time temps m réel;FINANCE real value valeur f effectiveAmerican real estate agency agence f immobilière;American real estate agent agent m immobilier;American real estate leasing crédit-bail m immobilier;FINANCE real estate mortgage investment conduit obligation f garantie par hypothèque;American real estate office agence immobilière;real property biens immobiliers -
5 real
real [rɪəl](a) (authentic) vrai, véritable; (not imitation → diamond, pearl) vrai; (→ gold, leather) véritable; (→ silk, flowers) naturel;∎ a real friend/idiot un véritable ami/idiot;∎ a real disaster/shock un véritable ou vrai désastre/choc;∎ a real man un vrai homme;∎ I don't know his real name je ne connais pas son vrai nom;∎ my first real job mon premier vrai travail;∎ we have no real cause for concern nous n'avons aucune raison de nous inquiéter;∎ we'll never know her real feelings nous ne saurons jamais quels étaient vraiment ses sentiments;∎ she has no real feeling for poetry elle n'a pas le sens de la poésie;∎ he's made a real effort il a fait un véritable effort, il a fait un effort réel;∎ they're real silver ils sont en argent véritable;∎ are her pearls real? ses perles sont-elles vraies?;∎ that's what I call a real cup of tea! ça, c'est ce que j'appelle une tasse de thé!;∎ this orange drink is not bad but it's poor stuff compared to the real thing cette boisson à l'orange n'est pas mauvaise, mais ça ne vaut pas le vrai jus d'orange;∎ this is not a drill, it's the real thing ce n'est pas un exercice, c'est pour de vrai;∎ familiar get real! arrête de délirer ou de rêver!, redescends sur terre!∎ the real world le monde réel;∎ the threat is a very real one la menace est bien réelle;∎ what does that mean in real terms? qu'est-ce que ça signifie au bout du compte?;∎ salaries have fallen in real terms les salaires ont baissé en termes réels;∎ in real life dans la réalité, dans la vie(d) (as intensifier) vrai, véritable;∎ it was a real surprise ce fut une vraie surprise;∎ she's a real pain elle est vraiment rasante2 adverb∎ you were real lucky t'as eu une sacré veine;∎ it's real hot il fait vachement chaud;∎ we had a real good time on s'est vachement bien amusés;∎ that's real nice of you c'est vraiment ou très gentil de votre part□ ;∎ I'll see you real soon à très bientôt□3 noun∎ Philosophy the real le réelfamiliar pour de vrai□, pour de bon;∎ this time it's for real cette fois-ci c'est la bonne;∎ is he for real? d'où il sort, celui-là?;∎ is that for real? c'est vrai?►► Finance real accounts comptes mpl de valeur;British real ale bière f artisanale;Finance real assets biens mpl immobiliers;∎ he works in real estate il travaille dans l'immobilier;real estate agent agent m immobilier;Finance real estate mortgage investment conduit obligation f garantie par hypothèque;real estate leasing crédit-bail m immobilier;real estate office agence f immobilière;Computing, Mathematics, Philosophy & Physics real image image f réelle;Mathematics real number nombre m réel;Computing Real Player lecteur m Real Media;Marketing real repositioning repositionnement m réel;real property (UNCOUNT) biens mpl immobiliers ou immeubles;real tennis jeu m de paume;∎ to play real tennis jouer à la paume;Computing real time temps m réel;real value valeur f effective
См. также в других словарях:
repositioning — reposition re‧po‧si‧tion [ˌriːpəˈzɪʆn] verb [transitive] MARKETING if a company repositions a brand, product etc, it tries to get people to think about it in a new and different way in relation to the company s other products and to competing… … Financial and business terms
repositioning — /ˌri:pə zɪʃ(ə)nɪŋ/ noun a change or adjustment to the position of a product in the market, or the consumers’ idea of it, by changing its design or by different advertising ● If this spring’s promotional campaign doesn’t achieve a repositioning of … Marketing dictionary in english
repositioning repurchase agreement — A funding technique often used by dealers who encourage speculation through the use of gains trading, pair off, when issued, and extended settlement ploys. When an investor agrees to purchase a security with the intent of quickly selling it for a … Financial and business terms
repositioning — 1. To place in another position as during an operation. 2. SYN: reduction (1). gingival r. surgical relocation of the attached gingiva to eliminate pathosis or to establish more acceptable form and function. jaw r. the changing of any relative … Medical dictionary
repositioning — rɪËpÉ™ zɪʃn n. act of restoring to a former condition v. restore to a former condition; move into a new position; devise a new marketing plan for a product in order to increase sales … English contemporary dictionary
repositioning — the summary dismissal of staff Used in this sense by Stanford University. (Daily Telegraph, 20 August 1996). True as far as it goes, but not the whole story … How not to say what you mean: A dictionary of euphemisms
repositioning — Changing a product s design, formulation, packaging, price, brand image, or brand name to reposition it in the minds of the customer and in relation to its competitors. See perceptual mapping; positioning … Big dictionary of business and management
repositioning — noun the act of placing in a new position • Derivationally related forms: ↑reposition • Hypernyms: ↑placement, ↑location, ↑locating, ↑position, ↑positioning, ↑emplacement … Useful english dictionary
Drug repositioning — (also known as Drug repurposing, Drug re profiling, Therapeutic Switching and Drug re tasking) is the application of known drugs and compounds to new indications (i.e., new diseases).[1] Contents 1 Drug repositioning 2 See also … Wikipedia
Equity repositioning — is the financial strategy of taking an equity rich asset base and repositioning those assets into a diversity of investment vehicles. The idea is to borrow against the equity value of a property and reposition that capital. This strategy is aimed … Wikipedia
product repositioning — UK US noun [U] MARKETING, COMMERCE ► REPOSITIONING(Cf. ↑repositioning) … Financial and business terms