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1 publicity-shy
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2 publicity-shy
[pʌb'lɪsɪtɪˌʃaɪ]ADJ reacio a la publicidad -
3 publicity
сущ.1) общ. известность2) марк. паблисити (предоставление информации о товаре, лице или компании по инициативе СМИ, которые считают эту информацию полезной для своей читательской или телевизионной аудитории; за эту информацию компания не платит и она вызывает большее доверие у публики; компании способствовуют паблисити различными методами: присылают журналистам информационные материалы, организуют различные общественные мероприятия и т. д.)book publicity — продвижение [пиар-кампания\] книги (с целью увеличения роста продаж)
to get publicity for the company — сделать так, чтобы о компании заговорили
Advertising you pay for, publicity you pray for. — За рекламу платишь, за паблисити молишь.
See:publicity agent, publicity director, advertising 3), advance publicity, adverse publicity, admass, propaganda, public relations
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1) публичность, гласность; 2) реклама, рекламирование; 3) известность, слава.* * ** * *. 1) известность, популярность, реклама; 2) распространение информации о фирме и ее товарах с целью стимулирования спроса. . Словарь экономических терминов 1 .* * *популяризация, придание известности, «паблисити»действия, направленные на привлечение внимания публики -
4 -shy
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5 media
* * *plurals; see medium* * *me·dia[ˈmi:diə]I. n▪ the \media die Medien plthe news \media TV, RADIO Nachrichtensender m; (magazines) Nachrichtenmagazin nt; (newspaper) [aktuelle] Zeitungin the \media in den Medien\media coverage Berichterstattung fa \media event ein Medienereignis nt\media hype Medienrummel m\media studies ≈ Kommunikationswissenschaft fher new novel got a lot of \media attention um ihren neuen Roman gab es einen großen Medienrummel* * *['miːdɪə]n plMedien plhe works in the media — er ist im Mediensektor tätig or beschäftigt
media coverage — Berichterstattung f in den Medien
media bashing (inf) — Medienschelte f
* * *media1 [ˈmedıə; US ˈmiːdıə] pl -diae [-dıiː] s1. LING Media f, stimmhafter Verschlusslaut2. ANAT Media f (mittlere Schicht)media2 [ˈmiːdjə; -ıə]media circus Medienspektakel n;media event Medienereignis n:c) aufsehenerregende Fernsehsendung etc;media research Medienforschung f;* * *see mass media; medium 1.
См. также в других словарях:
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