-
21 publicity campaign
English-russian dctionary of contemporary Economics > publicity campaign
-
22 publicity campaign
s.campaña publicitaria. -
23 publicity campaign
Англо-русский словарь промышленной и научной лексики > publicity campaign
-
24 publicity campaign
reklam kampanyasi -
25 postal publicity campaign
Деловая лексика: почтовая рекламно-пропагандистская кампанияУниверсальный англо-русский словарь > postal publicity campaign
-
26 postal publicity campaign
Англо-русский экономический словарь > postal publicity campaign
-
27 publicity
publicity [pʌb'lɪsɪtɪ](a) (media interest, exposure) publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produit;∎ she/her movie is getting or attracting a lot of publicity c'est un procès/un film dont on a beaucoup parlé;∎ there's no such thing as bad publicity on ne fait jamais trop parler de soi;∎ the incident will mean bad publicity for us cet incident va être mauvais pour ou va faire du tort à notre image de marque;∎ an actress who shuns publicity une actrice qui fuit les médias;∎ they don't want any publicity ils ne veulent pas faire parler d'eux(b) (advertising material, information) matériel m publicitaire;∎ have you seen any of their publicity? avez-vous vu leur matériel publicitaire?;∎ advance publicity promotion f►► publicity brochure brochure f publicitaire;publicity budget budget m publicitaire;publicity campaign (for new product) campagne f publicitaire, campagne f de publicité; (by government) campagne f d'information;publicity department service m de publicité;publicity expenses dépenses fpl de la publicité;publicity gimmick astuce f publicitaire;publicity manager chef m de (la) publicité;publicity photograph photographie f publicitaire;Cinema publicity still photo f publicitaire;publicity stunt coup m de pub -
28 publicity
publicity [pʌbˈlɪsɪtɪ]• I keep getting publicity about the society's meetings je reçois tout le temps des circulaires concernant les réunions de la société* * *[pʌb'lɪsətɪ] 1.1) ( media attention)to receive bad ou adverse publicity — faire l'objet de critiques dans les médias
2) ( advertising) publicité f3) [U] ( advertising material) ( brochures) brochures fpl publicitaires; ( posters) affiches fpl publicitaires; ( films) films mpl publicitaires2. -
29 publicity drive
-
30 publicity drive
-
31 publicity
1) Publicity, die; (advertising) Werbung, diepublicity campaign — Werbekampagne, die
publicity material — Werbematerial, das
attract publicity — [Vorfall:] Aufsehen erregen
* * *[-'blisə-]1) (advertising: There is a lot of publicity about the dangers of smoking.) die Werbung2) (the state of being widely known: Film stars usually like publicity.) die Publizität* * *pub·lic·ity[pʌbˈlɪsəti, AM -ət̬i]bad/good \publicity schlechte/gute Publicity [o ÖSTERR Pressethe glare of \publicity das Licht der Öffentlichkeitto attract [or generate] \publicity Aufsehen erregen3.II. adj Publicity-, Werbe-\publicity material Werbematerial nt* * *[pʌb'lIsItɪ]n1) Publicity f2) (COMM: advertising, advertisements) Werbung f, Reklame fwe must generate more publicity for this product — wir müssen mehr Werbung für dieses Produkt treiben
* * *publicity [pʌbˈlısətı] sgive sth publicity etwas publik machen;avoid publicity öffentliches Aufsehen vermeiden2. WIRTSCH und allg Publicity f, Reklame f, Werbung f3. Bekanntheit f, Berühmtheit f:seek publicity bekannt werden wollen* * *noun, no pl., no indef. art.1) Publicity, die; (advertising) Werbung, diepublicity campaign — Werbekampagne, die
publicity material — Werbematerial, das
attract publicity — [Vorfall:] Aufsehen erregen
* * *n.Werbung -en f.öffentliche Aufmerksamkeit f. -
32 publicity
- 'blisə-1) (advertising: There is a lot of publicity about the dangers of smoking.) publicidad, anuncios2) (the state of being widely known: Film stars usually like publicity.) publicidadpublicity n publicidadtr[pʌ'blɪsɪtɪ]1 publicidad nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLpublicity stunt truco publicitariopublicity campaign campaña publicitariapublicity [pə'blɪsət̬i] n: publicidad fn.• publicidad s.f.pʌb'lɪsətimass noun publicidad f; (before n) <agent, manager, office> de publicidad, publicitario[pʌb'lɪsɪtɪ]publicity stunt — ardid m publicitario
1. N1) publicidad f2) (Comm) (=advertising, advertisements) publicidad f, propaganda f2.CPDpublicity agent N — agente mf de publicidad
publicity campaign N — campaña f publicitaria
publicity manager N — director(a) m / f de publicidad
publicity officer N — directivo(-a) m / f de publicidad
publicity stunt N — truco m publicitario
* * *[pʌb'lɪsəti]mass noun publicidad f; (before n) <agent, manager, office> de publicidad, publicitariopublicity stunt — ardid m publicitario
-
33 campaign
1. noun1) (Mil.) Feldzug, der2) (organized course of action) Kampagne, die3) (for election) Wahlkampf, der; see also academic.ru/57692/presidential">presidential2. intransitive verbbe campaigning — (for election) [Politiker:] im Wahlkampf stehen
* * *[kæm'pein] 1. noun1) (the operations of an army while fighting in one area or for one purpose: the Burma campaign in the Second World War.) der Feldzug2) (a series of organized actions in support of a cause: a campaign against smoking.) die Kampagne2. verb(to take part in a campaign: He has campaigned against smoking for years.) zu Felde ziehen* * *cam·paign[kæmˈpeɪn]I. nadvertising \campaign Werbekampagne f, Reklamefeldzug fdoor-to-door \campaign Haustüraktion fpublicity \campaign Werbeaktion f, Werbefeldzug m\campaign of violence Gewaltaktion fpolitical \campaign politische Aktionto launch a \campaign eine Kampagne starten[election] \campaign Wahlkampf m, Wahlkampagne fthe Republican \campaign der Wahlkampf der Republikaner\campaign button Wahlkampfplakette f, Wahlkampfanstecker m\campaign donation Wahlgeschenk nt\campaign issue Wahlkampfthema nt\campaign pledge [or promise] Wahlversprechen ntthey've been \campaigning for years to get him out of prison sie setzen sich seit Jahren für seine Freilassung ein▪ to \campaign against sb/sth gegen jdn/etw kämpfen* * *[km'peɪn]1. n2) (fig) Kampagne f, Aktion f; (= election campaign) Feldzug m, Kampagne f2. vi1) (MIL) kämpfen, Krieg führencampaigning in Ruritania — im Einsatz in Ruritanien
2) (fig) (for für against gegen) sich einsetzen, sich starkmachen (inf), agitieren; (outdoors also) auf die Straße gehen; (politician, candidate) im Wahlkampf stehen, den Wahlkampf führen; (supporters) Wahlwerbung treiben* * *campaign [kæmˈpeın]A s1. MIL Feldzug m2. fig Kampagne f, Feldzug m, Aktion f:3. POL Wahlkampf m:campaign button Wahlkampfplakette f;campaign worker Wahlhelfer(in)4. METALL Hütten-, Ofenreise f5. obs Landpartie fB v/i1. MIL an einem Feldzug teilnehmen, kämpfenfor für;against gegen)3. POLa) sich am Wahlkampf beteiligen, im Wahlkampf stehenb) Wahlkampf machen ( for für)* * *1. noun1) (Mil.) Feldzug, der2) (organized course of action) Kampagne, die2. intransitive verbbe campaigning — (for election) [Politiker:] im Wahlkampf stehen
* * *(military) n.Feldzug -¨e m. n.Kampagne -n f.Kampf ¨-e m. -
34 campaign
cam·paign [kæmʼpeɪn] nadvertising \campaign Werbekampagne f, Reklamefeldzug f;door-to-door \campaign Haustüraktion f;publicity \campaign Werbeaktion f, Werbefeldzug m;\campaign of violence Gewaltaktion f;political \campaign politische Aktion;to launch a \campaign eine Kampagne starten2) ( for election)[election] \campaign Wahlkampf m, Wahlkampagne f;the Republican \campaign der Wahlkampf der Republikaner\campaign button Wahlkampfplakette f, Wahlkampfanstecker m;\campaign donation Wahlgeschenk nt;\campaign issue Wahlkampfthema nt;they've been \campaigning for years to get him out of prison sie setzen sich seit Jahren für seine Freilassung ein;to \campaign against sb/ sth gegen jdn/etw kämpfen; -
35 publicity
(pub.)n рек., марк. публічність; популяризація; пропаганда; розголос; пабліситі; реклама; рекламування; a рекламнийспосіб поширення інформації про переваги чи недоліки продуктів (product), послуг (service¹) тощо у формі статті, повідомлення та ін. друкованого чи ефірного матеріалу, які привертають увагу і покупців, і спонсорів (sponsorship); ♦ публічність є формою непрямої реклами (advertisement), тому вона неоплачу-вана, не має приватного інтересу, може бути і позитивного, і негативного змісту═════════■═════════advance publicity заздалегідь підготовлена реклама; adverse — шкідлива реклама; bad publicity погана реклама; editorial publicity висвітлення в пресі; favourable publicity сприятлива реклама; free publicity безплатна реклама • безкоштовна реклама; good publicity добра реклама; joint publicity спільна реклама; merchandising publicity популяризація сфери збуту • популяризація сфери торгівлі; misleading publicity дезорієнтуюча реклама; product publicity популяризація товару; unfair publicity несумлінна реклама; unfavourable publicity несприятлива реклама; word-of-mouth publicity усний поголос • усна інформація═════════□═════════publicity agency рекламне агентство • агентство із забезпечення пабліситі; publicity budget кошторис витрат на популяризацію; publicity campaign кампанія популяризації; publicity department відділ пабліситі; publicity manager керівник відділу, що займається забезпеченням престижу фірми; to attract publicity привертати/привернути увагу; to avoid publicity уникати/уникнути розголосу; to seek publicity прагнути увагиpublicity ‡ A. four principles of marketing (386)пр. advertising* * *реклама; оприлюднення (застави і т. ін.) -
36 publicity
1. n публичность, гласность2. n известность, слава3. n реклама, рекламированиеpublicity bureau — рекламное бюро, бюро рекламы и информации
publicity department — отдел рекламы; бюро рекламы
4. n рекламные материалыСинонимический ряд:advertising (noun) advertisement; advertising; attention; ballyhoo; broadcasting; buildup; coverage; fanfare; notice; notoriety; press; press-agentry; promotion; propaganda; public notice; puffery; pushing -
37 publicity
[pʌʹblısıtı] n1. публичность, гласностьto give publicity to smth. - предавать что-л. гласности
to seek publicity - добиваться /требовать/ гласности
to shun /to avoid/ publicity - избегать гласности
2. известность, слава3. 1) реклама, рекламированиеpublicity bureau /agency/ - рекламное бюро /агентство/, бюро рекламы и информации
publicity man = public relations officer [см. public relations 4, 3)]
publicity hound - неодобр. любитель саморекламы; человек, стремящийся видеть своё имя в печати
2) рекламные материалы (статьи, фильмы и т. п.)to write publicity - писать /сочинять/ рекламу
-
38 publicity
publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produitpublicity agent agent m publicitaire ou de publicité;publicity brochure brochure f publicitaire;publicity campaign campagne f publicitaire ou de publicité;publicity department service m de la publicité;publicity expenses dépenses f pl publicitaires;publicity manager chef m de publicité -
39 campaign
[kæmˈpeɪn]advertising campaign рекламная компания buy campaign закупочная компания campaign борьба campaign кампания; поход; political campaign политическая кампания; press campaign кампания в печати campaign кампания campaign воен. операция campaign проводить кампанию campaign с.-х. страда campaign участвовать в походе campaign attr.: campaign biography амер. биография кандидата (особ. на пост президента), публикуемая незадолго до выборов с агитационной целью campaign attr.: campaign biography амер. биография кандидата (особ. на пост президента), публикуемая незадолго до выборов с агитационной целью conduct a campaign вести кампанию discard a campaign отказываться от проведения кампании economy campaign кампания за экономию election campaign избирательная кампания election: campaign attr. избирательный, связанный с выборами; election campaign избирательная кампания electoral campaign избирательная кампания export campaign кампания за развитие экспорта import campaign кампания за увеличение импорта introduction campaign кампания за внедрение новшеств launch a campaign начинать кампанию launch: to campaign a campaign развернуть кампанию marketing campaign кампания по организации и стимулированию сбыта campaign кампания; поход; political campaign политическая кампания; press campaign кампания в печати political campaign политическая кампания postal publicity campaign почтовая рекламно-пропагандистская кампания campaign кампания; поход; political campaign политическая кампания; press campaign кампания в печати press campaign кампания в печати sales campaign компания по организации и стимулированию сбыта sampling campaign рекламная кампания по распространению пробных образцов нового товара saturation campaign кампания по насыщению рынка определенным товаром whispering campaign распространение ложных слухов про своего противника -
40 campaign
n
- advertising campaign
- bear campaign
- bull campaign
- canvassing campaign
- combined campaign
- current campaign
- economy campaign
- editorial campaign
- election campaign
- extensive campaign
- international campaign
- joint campaign
- marketing campaign
- press campaign
- press advertising campaign
- promotional campaign
- publicity campaign
- public relations campaign
- sales campaign
- selling campaign
- trade press campaign
- TV campaign
- carry on a campaign
- conduct a campaign
- embark on a campaign
- enter upon a campaign
- launch a campaign
- start a campaign
- support a campaign
- undertake a campaign
- wage a campaignEnglish-russian dctionary of contemporary Economics > campaign
См. также в других словарях:
publicity campaign — appeal to gain the approval and support of the public … English contemporary dictionary
publicity — pub‧lic‧i‧ty [pʌˈblɪsti] noun [uncountable] 1. the attention that someone or something gets from newspapers, television etc: • The case has received massive publicity. • Sales of the drug are falling due to adverse (= negative ) publicity about… … Financial and business terms
publicity*/ — [pʌbˈlɪsəti] noun [U] attention in newspapers and on television a publicity campaign (= an attempt to get publicity)[/ex] Her behaviour during the filming attracted a lot of publicity.[/ex] • Words often used with publicity Adjectives often used… … Dictionary for writing and speaking English
publicity — pub|lic|i|ty W3S2 [pʌˈblısıti] n [U] 1.) the attention that someone or something gets from newspapers, television etc ▪ Standards in education have received much publicity over the last few years. bad/good/unwelcome etc publicity ▪ It s important … Dictionary of contemporary English
publicity — /pV blIsifiti/ noun (U) 1 the attention that someone or something gets from newspapers, television etc: The case has received massive publicity. | bad/adverse publicity (=publicity that makes you look bad) | publicity stunt (=something that is… … Longman dictionary of contemporary English
publicity */*/ — UK [pʌbˈlɪsətɪ] / US noun [uncountable] 1) attention in magazines, newspapers, or television Her behaviour during the filming attracted a lot of free publicity. a publicity campaign (= an attempt to get publicity) • Collocations: Adjectives… … English dictionary
publicity — pub|lic|i|ty [ pʌb lısəti ] noun uncount ** attention in magazines, newspapers, or television: Her behavior on the movie set attracted a lot of free publicity. a publicity campaign (=an attempt to get publicity) a. information that makes people… … Usage of the words and phrases in modern English
publicity — publicity, ballyhoo, promotion, propaganda are comparable when they mean either a systematic effort to mold public opinion in respect to something or the means or the matter used in such an effort. Each implies a specialized form of advertising.… … New Dictionary of Synonyms
Campaign finance reform — is the common term for the political effort in the United States to change the involvement of money in politics, primarily in political campaigns.Although attempts to regulate campaign finance by legislation date back to 1867, the first… … Wikipedia
Campaign for Nuclear Disarmament (NZ) — Campaign for Nuclear Disarmament (CND(NZ)) was co founded in Christchurch New Zealand in 1959 with the help of Elsie Locke and Mary Woodward. [Elsie Locke, Peace People: A History of Peace Activities in New Zealand, p. 164] Mabel Hetherington,… … Wikipedia
publicity — noun 1 media attention ADJECTIVE ▪ considerable, enormous, extensive, greater, wide, widespread ▪ The papers have begun to give greater publicity to the campaign against GM food. ▪ … Collocations dictionary