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1 droits marketing
droits marketing mplEnsemble des droits portant sur la publicité, la promotion, le marketing, la commercialisation, les licences, les franchises, le sponsoring, l'accueil, la publication et autres, et/ou toutes possibilités commerciales y relatives - autres que les droits médias - en relation avec une compétition.Any advertising, promotional, marketing, merchandising, licensing, franchising, sponsorship, hospitality, publishing, and any other rights, other than the media rights, and/or associated commercial opportunities related to or in connection with a competition.Dictionnaire Français-Anglais (UEFA Football) > droits marketing
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2 marketing parasitaire
Ensemble des activités marketing, promotionnelles, publicitaires et de relations publiques en rapport avec une compétition, enterprises par une personne n'ayant pas été autorisée à cette fin et visant à tirer profit du courant de sympathie généré par la compétition.Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so.Dictionnaire Français-Anglais (UEFA Football) > marketing parasitaire
См. также в других словарях:
promoţional — promoţionál adj. m., pl. promoţionáli; f. sg. promoţionálă, pl. promoţionále Trimis de siveco, 10.08.2004. Sursa: Dicţionar ortografic PROMOŢIONÁL promoţională (promoţionali, promoţionale) Care favorizează creşterea vânzărilor. /<fr.… … Dicționar Român
promotional — promotion pro‧mo‧tion [prəˈməʊʆn ǁ ˈmoʊ ] noun [countable, uncountable] also sales promotion MARKETING an activity such as special advertisements or free gifts intended to sell a product or service: • ABC has announced a joint promotion with… … Financial and business terms
promotional — pro|mo|tion|al [prəˈməuʃənəl US ˈmou ] adj promotional films, events etc advertise something ▪ a promotional video … Dictionary of contemporary English
promotional — [[t]prəmo͟ʊʃən(ə)l[/t]] ADJ: usu ADJ n Promotional material, events, or ideas are designed to increase the sales of a product or service. Jeans, according to one company s promotional material, are designed and made to be worn hard … English dictionary
promotional — adjective promotional films, events etc are made or organized to advertise something: a series of interviews and promotional appearances … Longman dictionary of contemporary English
promotional — /prə məυʃ(ə)n(ə)l/ adjective used in an advertising campaign ● The admen are using balloons as promotional material. ▪▪▪ ‘…the simplest way to boost sales at the expense of regional newspapers is by a heavyweight promotional campaign’ [Marketing… … Marketing dictionary in english
promotional — adjective 1. of or relating to serving as publicity (Freq. 2) promotional fares • Pertains to noun: ↑promotion 2. of or relating to advancement promotional exams • Pertains to noun: ↑promotion … Useful english dictionary
promotional — adj. Promotional is used with these nouns: ↑blitz, ↑brochure, ↑campaign, ↑copy, ↑leaflet, ↑literature, ↑material, ↑message, ↑partnership, ↑product, ↑spot, ↑ … Collocations dictionary
promotional — pro|mo|tion|al [ prə mouʃənl ] adjective relating to the promotion of a product, organization, or event: a promotional tour/video … Usage of the words and phrases in modern English
promotional — UK [prəˈməʊʃ(ə)nəl] / US [prəˈmoʊʃən(ə)l] adjective relating to the promotion of a product, organization, or event a promotional tour/video … English dictionary
promotional — /prə məυʃ(ə)n(ə)l/ adjective used in an advertising campaign ● The admen are using balloons as promotional material … Dictionary of banking and finance