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1 marketing right
■ Any advertising, promotional, marketing, merchandising, licensing, franchising, sponsorship, hospitality, publishing, and any other rights, other than the media rights, and/or associated commercial opportunities related to or in connection with a competition.■ Gesamtheit der Werbe-, Promotion-, Vermarktungs-, Verkaufs-, Lizenz-, Franchising-, Sponsoring-, Hospitality- und Veröffentlichungsrechte sowie, mit Ausnahme der Medienrechte, alle weiteren Rechte und/oder verwandten kommerziellen Möglichkeiten im Zusammenhang mit einem Wettbewerb. -
2 marketing management
Mktgone of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising. -
3 marketing mix
Mktgthe variety of integrated decisions made by a marketing manager to ensure successful marketing. These decisions are made in four key areas known as the 4 Ps of marketing —product, price, place, and promotion—and cover issues such as the type of product to be marketed, brand name, pricing, advertising, publicity, geographic coverage, retailing, and distribution. -
4 componentes del marketing, los
= marketing mix, theEx. The marketing mix consists of product, place, price and promotion. -
5 elementos del marketing, los
= marketing mix, theEx. The marketing mix consists of product, place, price and promotion. -
6 ambush marketing
■ Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so.■ Gesamtheit der Marketing-, Promotion-, Werbe- und PR-Aktivitäten, die im Zusammenhang mit einem Wettbewerb stehen, von einer nicht dazu ermächtigten Person durchgeführt werden und darauf abzielen, aus dem Wert und Goodwill des Wettbewerbs Kapital zu schlagen. -
7 componentes del marketing
los componentes del marketing= marketing mix, theEx: The marketing mix consists of product, place, price and promotion.
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8 elementos del marketing
los elementos del marketing= marketing mix, theEx: The marketing mix consists of product, place, price and promotion.
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9 consumer goods marketing
Mktgthe promotion of products to members of the public. Consumer goods marketing is aimed at individuals rather than organizations and promotes products directly to the end user rather than to intermediaries. Marketing strategies will be different from those used in industrial goods marketing. -
10 event marketing
Mktgthe promotion and marketing of a specific event such as a conference, seminar, exhibition, or trade fair. Event marketing may encompass corporate hospitality activities, business or charity functions, or sporting occasions. The planning, marketing, and managing of the function on the day are sometimes entirely outsourced to companies specializing in event management. -
11 B2B marketing
E-comthe planning, promotion, and distribution of goods or services for use by businesses rather than individual consumers -
12 просування товарів на ринок
promotion; marketingУкраїнсько-англійський словник > просування товарів на ринок
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13 рекламування
advertising; promotion; marketing -
14 рекламирование
advertising, promotion, marketingBanks. Exchanges. Accounting. (Russian-English) > рекламирование
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15 поддержка торговли и промышленности
поддержка торговли и промышленности
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
promotion of trade and industry
Any activity that encourages or supports the buying, selling or exchanging of goods or services with other countries, which could include marketing, diplomatic pressure or the provision of export incentives such as credits and guarantees, government subsidies, training and consultation or advice. (Source: ODE)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Русско-английский словарь нормативно-технической терминологии > поддержка торговли и промышленности
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16 рекламна діяльність
promotion activities; advertising; marketing -
17 стимулювання збуту
promotion; purchaser motivation; marketing -
18 кампания по продвижению товаров на рынок
marketing/promotion campaign4000 полезных слов и выражений > кампания по продвижению товаров на рынок
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19 стимулирование сбыта
marketing, promotion -
20 стимулирование сбыта
marketing, promotion, purchaser motivationBanks. Exchanges. Accounting. (Russian-English) > стимулирование сбыта
См. также в других словарях:
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promotion — a means of increasing the public s or industry s awareness of a business and its services or goods. Glossary of Business Terms * * * promotion pro‧mo‧tion [prəˈməʊʆn ǁ ˈmoʊ ] noun [countable, uncountable] also sales promotion MARKETING an… … Financial and business terms
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