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1 затраты по стимулированию сбыта
Advertising: promotion expenditure, promotional expenditureУниверсальный русско-английский словарь > затраты по стимулированию сбыта
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2 стимулирование сбыта
стимулирование сбыта; продвижение товара — sales promotion
Русско-английский большой базовый словарь > стимулирование сбыта
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3 Investitionsabschreibungen
Investitionsabschreibungen
investment allowance (Br.);
• Investitionsabsichten investment intentions;
• Investitionsabsprache planning agreement;
• Investitionsanleihe investment loan;
• Investitionsanreiz incentive to invest, investment incentive;
• spekulativer Investitionsanreiz speculative investment attraction;
• Investitionsanstrengung investment spurt;
• Investitionsantrag investment proposal;
• Investitionsaufgabe capital project;
• Investitionsaufschwung investment upturn;
• Investitionsaufträge der öffentlichen Hand public-sector investment orders;
• Investitionsaufwand capital expenditure (spending, investment), fixed capital (investment) expenditure, investment outlays;
• reiner Investitionsaufwand nach Abschreibungen net investment;
• Investitionsaufwand im Fertigungssektor manufacturing investment;
• Investitionsausgaben investment spending, capital expenditure;
• Investitionsausschuss investment committee;
• Investitionsausweitung expansion of investment;
• Investitionsbank investment bank[er];
• Europäische Investitionsbank European Investment Bank;
• Investitionsbedarf investment demand;
• Investitionsbefugnis power of investment;
• Investitionsbeihilfe investment aid (grant);
• Investitionsbemühungen investment efforts;
• Investitionsberatung investment banking job;
• Investitionsbereitschaft propensity (inclination) to invest;
• Investitionsbeschlüsse investment decisions;
• Investitionsbeschränkungen investment restrictions;
• Investitions- und Produktionsbeschränkungen restriction of investments and production;
• Investitionsbestand investment total;
• Investitionsbetrag amount invested, investment sum;
• Investitionsbeurteilung investment (capital expenditure) appraisal;
• Investitionsdrosselung capital expenditure cutback, checking of investment activities;
• rollender Investitionseinsatz leapfrogging investments;
• Investitionsempfänger investee;
• Investitionsentscheidung capital investment decision-making;
• Investitionsentschluss decision to spend;
• gute Investitionsergebnisse good investment records;
• Investitionsertragsquote investment ratio;
• Investitionsfähigkeit ability to invest;
• Investitionsfinanzierung investment financing;
• Investitionsflut investment surge (wave);
• Investitionsfonds capital pool;
• für Zeiten wirtschaftlichen Niederganges zur Verfügung stehender Investitionsfonds investment reserve fund;
• Investitionsförderung promotion of investments, investment promotion (support);
• Investitionsfreibetrag investment allowance (Br.);
• Investitionsfreudigkeit inclination (readiness) to invest;
• Investitionsfunktion investment function;
• Investitionsgefälle einseitig auf kurzfristige Projekte verschieben to skew the investment pattern towards shorter-lived projects;
• Investitionsgeschäft investment banking;
• im Investitionsgeschäft erfolgreich sein to prosper in institutional business;
• Investitionsgesichtspunkte investment angles;
• Investitionsgrad rate of investment;
• Investitionsgrundstück investment property.Business german-english dictionary > Investitionsabschreibungen
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4 spesa
f expensefare la spesa do the shoppingfare spese go shoppingspese pl di produzione production costsspese pl di pubblicità advertising costsa proprie spese at one's own expense* * *spesa s.f.1 expense, expenditure; spending; ( costo) cost, outlay; charge, fee: spese di manutenzione, maintenance charges (o upkeep expenses); spese di riparazione, cost of repairs; spese di viaggio, travelling expenses; spese domestiche, household expenses; spese minute, petty expenses; spese vive, out-of-pocket expenses; spese scolastiche, school fees; ci fu una spesa di 25.000 euro per le nuove attrezzature, there was an expenditure (o outlay) of 25,000 euros on (o for) new fittings; sta facendo grandi spese, he is spending a lot of money; far fronte a una spesa, to meet an expense; sostenere le spese di qlco., to bear the cost of (o to pay for) sthg.; far sostenere spese a qlcu., to put s.o. to expense; coprire le spese, to cover the cost; ridurre le spese, to cut down one's expenses // a proprie spese, at one's own expense, (fig.) to one's cost; imparare a proprie spese, to learn at one's cost; a spese altrui, (anche fig.) at other people's expense; non badare a spese, to spare no expense: non bada a spese, he spares no expense (o money is no object for him) // fare le spese di qlco., (fig.) to pay for sthg. // essere di poca spesa, (fig.) to be undemanding // stare sulla spesa, to support (o to keep) oneself // (amm.): spese di bollo, stamp dues; spese di registro, registration dues; spese fisse, standing expenses; spese generali, overheads (o overhead expenses); spese ordinarie, ordinary charges (o recurring expenses); spese straordinarie, supplementari, addizionali, extra (o additional) expenses (o costs o charges); spese varie, sundry expenses (o charges); spese amministrative, administrative expenses; a spese pubbliche, at public expense // (econ.): spese correnti, current (o running) expenses; spese di fabbricazione, manufacturing costs; spese di produzione, production expenses (o expenses of production); spese di gestione, di esercizio, operating (o running) costs; spese di manodopera, labour costs; spese fisse, fixed charges; spesa in conto capitale, capital expenditure (o spending); spesa per consumi, consumer expenditure; spesa per investimenti, investment outlays; spese previste dal budget, budgetary expenditure; incorrere in grandi spese, to incur great expenses; spesa nazionale lorda, gross national expenditure; spesa di avviamento, start-up costs (o organization expenses); spesa pubblica, public (o government) expenditure; spesa pubblica in disavanzo, deficit spending // (comm.): spese assegnate, charges forward; spese di trasporto, freightage (o carriage o transport charges); spesa di trasferta, travelling expenses; spese d'incasso, collection expenses; spese promozionali, promotion expenses; comprese le spese, charges included (o inclusive of charges); escluse le spese, charges excluded (o exclusive of charges) // (fin.): spese di emissione, issue (o floatation) costs; spese iniziali a carico di sottoscrittori di fondi, front and fees // (dir.): con spese, with charges; senza spese, without charges // (mar.): spese di sbarco, landing charges; spese di stivaggio, stowage; spese portuali, port charges2 ( acquisto) buy; purchase: questo mobile è stato una bella spesa, this piece of furniture was a good buy3 ( compera) shopping: la lista della spesa, the shopping list; la borsa della spesa, shopping bag; fare la spesa, to do the shopping; faccio la spesa nei negozi vicino a casa, I do the shopping in the shops near home; andare a fare spese, to go shopping.* * *['spesa]1. sfcon la modica spesa di 1000 euro — for the modest sum o outlay of 1,000 euros
ridurre le spese — (gen) to cut down (on spending), Comm to reduce expenditure
a mie spese fig — at my expense
2) (acquisto) buy, purchase, (fam : compere) shopping no pl2.* * *['spesa]sostantivo femminile1) (costo) expenditure, expense, cost, spending U-e per l'elettricità, il telefono — electricity, telephone charges
- e per l'istruzione, la difesa — expenditure o spending on education, defence
-e di trasporto, di manodopera — transport, labour costs
dividere, tagliare le -e — to share the costs, to cut costs
2) (compere) shopping Ulista, borsa della spesa — shopping list, bag
fare la spesa — to do the o some shopping
andare a fare la spesa — to go shopping o to the shops
3) (acquisto)4) a spese dia -e dello stato o della comunità at public expense; la trasferta è a -e della società business travel is chargeable to the company; vivere a -e di qcn. — to live off sb
•spesa pubblica — public expenditure o spending, government spending
- e correnti — current expenditure, running expenses
- e doganali — customs expenses o charges
spesa processuali — dir. (legal) costs
- e di spedizione — forwarding o shipping charges, postage
••imparare qcs. a proprie -e — to learn sth. the hard way o at one's own expense o at one's cost
* * *spesa/'spesa/sostantivo f.1 (costo) expenditure, expense, cost, spending U; -e per l'elettricità, il telefono electricity, telephone charges; - e per l'istruzione, la difesa expenditure o spending on education, defence; -e di trasporto, di manodopera transport, labour costs; dividere, tagliare le -e to share the costs, to cut costs; sostenere forti -e to incur heavy costs; non badare a -e to spare no expense2 (compere) shopping U; lista, borsa della spesa shopping list, bag; fare la spesa to do the o some shopping; andare a fare la spesa to go shopping o to the shops3 (acquisto) questa gonna è stata una buona spesa this skirt was a good buy4 a spese di a -e dello stato o della comunità at public expense; la trasferta è a -e della società business travel is chargeable to the company; vivere a -e di qcn. to live off sb.imparare qcs. a proprie -e to learn sth. the hard way o at one's own expense o at one's cost\spesa pubblica public expenditure o spending, government spending; - e bancarie bank charges; - e correnti current expenditure, running expenses; - e doganali customs expenses o charges; - e fisse standing charge; spesa processuali dir. (legal) costs; - e sociali welfare spending; - e di spedizione forwarding o shipping charges, postage; - e straordinarie nonrecurring expenses. -
5 Anlagekosten
Anlagekosten pl FIN, RW capital expenditure, capex* * *pl <Finanz, Rechnung> capital expenditure (capex)* * *Anlagekosten
initial capital expenditure, first (prime) cost, (Baukosten) cost of construction, (Effektenkauf) fixed capital expenditure, (Gründungskosten) cost of installation, promotion money (cost), initial outlay -
6 Anlageinformationsbrief
Anlageinformationsbrief
investment news-letter;
• Anlageinteresse investment interest;
• Anlageinteressent would-be investor;
• Anlageinvestitionen capital investment, investment placing, investment in plant and equipment, investment in fixed assets;
• Anlagekapital invested (investment, permanent) capital, capital (fixed) assets, fixed (stock) capital, (Kapitalanlagegesellschaft) investment fund;
• flüssiges Anlagekapital moneyed capital;
• Anlagekapitalaufwand fixed capital expenditure;
• Anlagekauf asset purchase, purchasing of assets;
• Anlagekäufe investment (portfolio) buying, (Investmentgesellschaft) investment trust buying;
• gutes Anlageklima attractive climate for investment;
• nicht für den Markt bestimmte Anlagekonten melken to churn captive accounts;
• Anlagekonto investment account, (Kontobuch) investment ledger;
• Anlagekonzentration concentration of investments;
• Anlagekosten initial capital expenditure, first (prime) cost, (Baukosten) cost of construction, (Effektenkauf) fixed capital expenditure, (Gründungskosten) cost of installation, promotion money (cost), initial outlay;
• Anlagekostenschätzung capital expenditure appraisal;
• [langfristiger] Anlagekredit investment credit;
• Anlageland für Investitionskapital target country for investment capital;
• Anlageleistung (Kapitalanlagegesellschaft) management performance;
• Anlageliste panel of shares (Br.);
• Anlagemarkt investment market;
• Anlagemedium investment vehicle;
• Anlagemöglichkeiten investment opportunities (media, US);
• Anlagemöglichkeiten im Aktienmarkt equity market-investment.Business german-english dictionary > Anlageinformationsbrief
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7 Werbungsaufwand
Werbungsaufwand
(steuerlich) professional expenditure (outlays), business allowance (US);
• Werbungskonto complimentary account;
• Werbungskosten promotion and advertising costs, promotional expenses (US), (Einkommensteuer) professional outlays (expenditure), business allowance, class A deductions (US);
• für Werbungskosten abziehen to allow for professional expenditure;
• Werbungskostenpauschale overall allowance for professional expenditure;
• Werbungsmittler publicity agent, space buyer (US coll.) (broker);
• Werbungsverfahren publicity method;
• Werbungsvermittler advertising agent;
• Werbungszusatz accessory (auxiliary, supplementary) advertising;
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8 Werbeaktiva
Werbeaktiva
advertising assets;
• Werbeangebot promotional offer;
• bezahlte Werbeankündigung (Rundfunk) paid announcement;
• Werbeansprache advertising approach;
• Werbeansprache auf dem Wege über das Kind kid appeal;
• Werbeanspruch claim;
• Werbeanstrengung advertising (propaganda) effort;
• große Werbeanstrengung publicity push;
• Werbeanteil advertising share;
• Werbeantwort return, postal (Br.) (mail, US) advertising;
• Werbeantwortdienst business-reply service;
• Werbeantwortkarte business-reply card;
• Werbeanzeige advertisement, ad (US), notification;
• Werbeappell advertising appeal;
• Werbearbeit advertising activities, publicity work;
• Werbeargument advertising angle (point);
• Werbeargument im Text copy point;
• Werbeartikel publicity (promotion, US) article, advertised product;
• Werbeatelier commercial (art) studio;
• Werbeaufschrift advertising label;
• Werbeauftrag advertisement (publicity) order;
• Werbeaufwand publicity (promotional, US) expenses, advertising investment (expenditure);
• Werbeaufwand pro Minute (Fernsehen) cost of time;
• 80% seines Werbeaufwands im Fernsehsektor einsetzen to allocate 80% of its ad budget to television (US);
• Werbeaufwandträger ad spender;
• Werbeausgaben advertising expenditure (costs), publicity expenses;
• Werbeauslage display, advertising layout (US);
• Werbeaussage advertising (sales) message, story, (unbezahlte) plug;
• vergleichende Werbeaussage comparative story;
• Werbeausstellung advertising exhibition;
• Werbeauswüchse advertising extravagance;
• Werbebauten display (publicity) kiosks;
• Werbebehauptung claim;
• Werbebeigabe dealer help;
• Werbebeilage advertising supplement, stuffer (US);
• Werbebeispiel example of advertising;
• Werbebeitrag advertising contribution;
• freiberuflicher Werbeberater advertising consultant;
• fachmännische Werbeberatung expert advertising advice;
• Werbebereich advertising area;
• Werbeberuf advertising profession;
• Werbebestimmungen advertising regulations;
• Werbebotschaft advertising (sales) message, story;
• unbezahlte Werbebotschaft plug (US sl.);
• Werbebräuche advertising practices;
• Werbebrief sales (advertising) letter;
• nachfassender Werbebrief follow-up letter;
• Werbebroschüre [publicity] leaflet, brochure;
• kleine Werbebroschüre booklet;
• Werbebüro advertising agency (contractors), publicity bureau (office), (für Arbeitskräfte) recruiting office;
• Werbechef advertising (promotion, US) manager;
• Werbedienst advertising service;
• Werbedirektor advertising (publicity) director (manager);
• Werbedrucksache advertising matter, broadsheet, broadside. -
9 libro
m.1 book.libro de bolsillo (pocket-sized) paperbacklibro de cabecera bedside booklibro de cocina cookery booklibro de consulta reference booklibro de cuentos storybooklibro de ejercicios exercise booklibro electrónico electronic booklibro de familia = document containing personal details of the members of a familylibro de reclamaciones complaints booklibro de registro (de entradas) registerlibro verde green paper2 omasum.pres.indicat.1st person singular (yo) present indicative of spanish verb: librar.* * *1 (gen) book2 ZOOLOGÍA third stomach1 accounts\llevar los libros to do the bookkeepingcomo un libro abierto (con claridad) clearlylibro blanco PLÍTICA white paperlibro de bolsillo paperbacklibro de caja cash-booklibro de cocina cookery book, recipe book, US cookbooklibro de consulta reference booklibro de coro hymn booklibro de familia book recording details of births, marriages, etc. in a familylibro de horas book of hourslibro de reclamaciones complaints booklibro de texto textbooklibro de visitas visitors' book* * *noun m.* * *SM1) (=obra impresa) booklibro de cocina — cookery book, cookbook (EEUU)
libro encuadernado, libro en pasta — hardback (book)
libro escolar — (=informe) school report; [de texto] schoolbook
libro mágico, libro móvil — pop-up book
2) (=registro) bookllevar los libros — (Com) to keep the books o accounts
libro de caja — cash book, petty cash book
libro de familia — booklet containing family details (marriage, births) used for official purposes
libro de vuelos — (Aer) logbook
libro genealógico — (Agr) herd-book
3) (Pol)* * *1) (Impr) bookcolgar los libro — to quit (AmE) o (BrE) give up studying
ser (como) un libro abierto: eres un libro abierto — I can read you like a book
2) libros masculino plural (Fin)3) (Lit) ( parte) book•* * *= book, text.Ex. A bibliographic data base comprises a set of records which refer to documents (such as books, films, periodical articles or reports).Ex. The authors of this work have had experience behind both reference desks and classroom lecterns and have felt strongly the lack of an adequate text on the training and education of the reference librarian.----* actitud ante los libros = set about books.* acto relacionado con el libro = book event.* adicto a los libros = bookaholic.* adquisición de libros = book supply, book purchasing.* almacén de libros = book-warehouse.* amante del libro = book lover [booklover].* amor por el libro = book-fancying.* anuncio publicitario de un libro = advertising blurb.* arte del libro = bookmanship.* audiolibro = talking book, audiobook [audio book].* Ayuda Internacional de Libros (BAI) = Book Aid International (BAI).* bibliotecario encargado de libros raros = rare book libarian.* biblioteconomía relacionada con los libros raros = rare book librarianship.* cadena del libro, la = book chain, the.* caja para transportar libros = book bin.* capacidad para libros = book capacity.* carrito de los libros = book truck, book trolley.* catálogo de libros = booklist [book list].* catálogo de libros en venta = publication(s) list.* catálogo en forma de libro = bookform catalogue, book catalogue.* catálogo en forma de libro encuadernado = bound book form catalogue.* catálogo impreso en forma de libro = printed book catalogue.* ciencia del libro = bookmanship.* cinta adhesiva ancha para libros = book tape.* colección de libros = book collection.* colección de libros de derecho en una prisión = prison law library.* colección de libros de jardinería = gardening collection.* colección de libros donados = gift collection.* colección de libros raros = rare book collection, rare collection.* coleccionista de libros = book-collector.* colocador de libros = book shelver, shelver.* comercialización del libro = bookselling [book selling].* comercio del libro = bookselling [book selling], book trade [booktrade].* comercio del libro, el = book business, the.* compra de libros = book buying [book-buying], book supply, book purchasing.* comprador de libros = book buyer.* conciencia del libro = book-consciousness.* confección de libros = bookmaking [book making].* con la extensión de un libro = book-length.* con una extensión similar a la de un libro = book-length.* creación de los índices de un libro = back-of-the-book indexing, back-of-book indexing.* crisis de la industria del libro = book crisis.* crisis del libro = book crisis.* de la extensión de un libro = book-length.* depósito de libros = book depot.* deshojar un libro = tear + book.* devorador de libros = book-eating.* distribuidor de libros = book dealer.* donación de libros = gift collection, book endowment, book donation, book gift.* edición de libros = book publishing.* encuadernación de libros = bookbinding [book-binding].* en forma de libro = in book form.* en formato de libro moderno = in codex form.* especialista en conservación de libros = book conservation specialist.* estantería para libros = book racks.* etiqueta identificadora del libro = label.* exposición de libros = book display.* expositor de libros = book display stand.* fabricación de libros = bookmaking [book making].* feria del libro = book fair.* ficha de préstamo del libro = book card [bookcard].* formato libro = book form [bookform].* Fundación de Libros Panafricanos = Pan-African Book Foundation.* gastos de libros = book expenditure.* historia del libro = book history.* ilustración de libros = book illustration.* ilustrador de libros = book illustrator.* impresión de libros = book-printing.* impresor de libros = bookmaker.* índice de libro = book index.* industria de la edición de libros = book publishing industry.* industria del libro = book industry.* industria del libro, la = bookmaking industry, the.* interesado por los libros = book-conscious.* interés por los libros = awareness of books.* ISBN (Número Internacional Normalizado para Libros) = ISBN (International Standard Book Number).* ladrillos y libros = brick and book.* lector de libros = book reader.* libro antiguo = old book, antiquarian book, rare book.* libro azul = Blue book.* Libro Blanco = White Paper.* libro científico = scientific book, scholarly book.* libro comercial = trade book.* libro como objeto = book-object.* libro con estructura plegable = pop-up book.* libro con ilustraciones = picture book.* libro conmemorativo = keepsake.* libro con precio de venta fijado = net book.* libro con precio de venta no fijado = non-net book.* libro de arte = art book.* libro de artista = livre d'artiste, artist's book.* libro de casos prácticos = case book.* libro de citas = citator.* libro de cocina = book on cookery, cookbook.* libro de codificación = codebook.* libro de consulta en sala = reserve room book.* libro de contabilidad = ledger.* libro de cuentas = account book.* libro de derecho = law book.* libro de divulgación científica = popular science book.* libro de ejercicios = workbook [work-book].* libro de empresa = organisation manual.* libro de estudio = study book.* libro de firmas = guest book [guestbook].* libro de historia = history book.* libro de hojas de palmera = palm leaf book.* libro de honor = guest book [guestbook].* libro de jardinería = gardening book.* libro de la biblioteca = library book.* libro de literatura no ficticia = non-fiction book.* libro de lujo = gift book.* libro de mayor venta = bestseller [best seller/best-seller].* libro de melodías = tunebook.* libro de navegación = book of navigation.* libro de notas = mark book.* libro de orígenes = studbook.* libro de pastas amarillas = yellow-back.* libro de prácticas = resource book.* libro de préstamo vencido = overdue book.* libro de recuerdo = keepsake.* libro de regalo = gift book.* libro de registro = accessions register, accessions book, accessions ledger.* libro de registro de entrada y salida de cartas = letterbook [letter book].* libro de reglas de un juego = rulebook.* libro de sermones = lectionary.* libro de sobremesa = coffee-table book.* libro de texto = school book, text, textbook [text book].* libro de texto de una asignatura = set course book.* libro de texto escolar = school text.* libro de viajes = travel book, travelogue [travelog, -USA].* libro educativo = educational book.* libro electrónico = electronic book (e-book/ebook).* libro encuadernado en tapa = hard book cover, hardback cover, hardback book.* libro en rústica = paperback, paperback book, paperbound book, trade paperback, pocketbook.* libro esencial = bedside book.* libro fantasma = dummy book.* libro ficticio = dummy book.* libro físico = physical book.* libro fotolitografiado = photolitho book.* libro frágil = brittle book.* libro genealógico = studbook.* libro grabado en audio = talking book, audiobook [audio book].* libro hablado = talking book, audiobook [audio book].* libro homenaje = Festschrift [Festschriften, -pl.], commemorative volume, memorial volume.* libro ilustrado = livre d'artiste, illustrated book.* libro impreso = press book, printed book.* libro impreso en pastas duras = board book.* libro infantil = children's book.* libro juvenil = young people's book, juvenile book.* libro litográfico = lithographed book.* libro litúrgico = liturgical work.* libro más vendido = bestseller [best seller/best-seller], blockbuster.* libro miniatura = miniature book.* libro narrativo = fictional book.* libro para empollar = crammer.* libro parlante = talking book, audiobook [audio book].* libro prohibido = banned book.* libro raro = rare book.* libro reservado = reserved book.* libros = book material.* libro sagrado = sacred book, sacred scripture.* Libros Americanos en Rústica en Venta = Paperbound Books in Print.* Libros Británicos en Rústica en Venta = Paperbacks in Print.* Libros Británicos en Venta = British Books in Print.* Libros de Texto para Africa (TAP) = Textbooks for Africa (TAP).* libros en venta = books in print.* libro sonoro = talking book, audiobook [audio book].* libros sobre curiosidades = curiosa.* libro táctil = tactile book.* libro táctil de dibujos = tactile picture book.* libro tipográfico = letterpress book.* libro trofeo de guerra = trophy book.* libro verde = green paper.* lista de libros = booklist [book list].* lista de libros enviados a encuadernar = bindery list.* lomo del libro = book spine.* máquina de coser libros = book-sewing machine.* maquina de grapar libros = book-stapling machine.* mercado del libro, el = book market, the.* movimiento de libros = bookshift.* mundo del comercio del libro = book-trade life.* mundo del libro, el = book world, the.* mutilación de libros = book mutilation.* no debes juzgar un libro por el color de sus pastas = don't judge a book by its cover, don't judge a book by its cover.* novelas o libros que se compran en el supermercado = self-help.* obsesionado con los libros = bookaholic.* obseso con los libros = bookaholic.* parásito del libro = book insect.* piojo de los libros = booklouse [booklice, -pl.].* posesión de libros propios = book ownership.* presentación de libros = book talk [booktalk/book-talk].* prestamista de libros = book lender.* préstamo de libros = book lending, checking out books.* prestar un libro = check out + book.* presupuesto para la compra de libros = book funds [bookfunds].* presupuesto para libros = book budget.* proceso técnico del libro = book preparation, book processing.* producción de libros = book production, book publishing.* promoción de libros = book promotion.* quema de libros = book burning.* que no es libro de texto = non-textbook.* recensión de libros = reviewing.* relacionado con la promoción de libros = book-promotional.* relacionado con los libros = book-related.* reproducción ilegal de libros = book piracy.* reserva de libro = book reservation.* reserva de libros = reserve book room.* reservar libros = reserve + books.* retirar un libro en préstamo = check out + book.* rincón del libro = book corner.* robo de libros = book stealing, book theft.* sacar libro en préstamo = borrow + book.* sala de libros raros = rare book room.* saldo del libro de cuentas = account book balance.* sección de libros en rústica = paperback rack.* seleccionador de libros = book selector.* selección de libros = book selection.* sello para libros = book stamp.* ser como un libro abierto = be an open book.* ser un libro abierto = be an open book.* servicio de libros a domicilio = homebound service.* servicio relacionado con los libros = book service.* sistema antirrobo de libros = book security system, library security system.* sistema de detección de libros = book detection system.* sociedad sin libros = bookless society.* soporte de libro = book support.* suministro de libros = book supply.* traslado de libros = bookmove.* vale canjeable por un libro = book token.* venta de libros = bookselling [book selling].* * *1) (Impr) bookcolgar los libro — to quit (AmE) o (BrE) give up studying
ser (como) un libro abierto: eres un libro abierto — I can read you like a book
2) libros masculino plural (Fin)3) (Lit) ( parte) book•* * *= book, text.Ex: A bibliographic data base comprises a set of records which refer to documents (such as books, films, periodical articles or reports).
Ex: The authors of this work have had experience behind both reference desks and classroom lecterns and have felt strongly the lack of an adequate text on the training and education of the reference librarian.* actitud ante los libros = set about books.* acto relacionado con el libro = book event.* adicto a los libros = bookaholic.* adquisición de libros = book supply, book purchasing.* almacén de libros = book-warehouse.* amante del libro = book lover [booklover].* amor por el libro = book-fancying.* anuncio publicitario de un libro = advertising blurb.* arte del libro = bookmanship.* audiolibro = talking book, audiobook [audio book].* Ayuda Internacional de Libros (BAI) = Book Aid International (BAI).* bibliotecario encargado de libros raros = rare book libarian.* biblioteconomía relacionada con los libros raros = rare book librarianship.* cadena del libro, la = book chain, the.* caja para transportar libros = book bin.* capacidad para libros = book capacity.* carrito de los libros = book truck, book trolley.* catálogo de libros = booklist [book list].* catálogo de libros en venta = publication(s) list.* catálogo en forma de libro = bookform catalogue, book catalogue.* catálogo en forma de libro encuadernado = bound book form catalogue.* catálogo impreso en forma de libro = printed book catalogue.* ciencia del libro = bookmanship.* cinta adhesiva ancha para libros = book tape.* colección de libros = book collection.* colección de libros de derecho en una prisión = prison law library.* colección de libros de jardinería = gardening collection.* colección de libros donados = gift collection.* colección de libros raros = rare book collection, rare collection.* coleccionista de libros = book-collector.* colocador de libros = book shelver, shelver.* comercialización del libro = bookselling [book selling].* comercio del libro = bookselling [book selling], book trade [booktrade].* comercio del libro, el = book business, the.* compra de libros = book buying [book-buying], book supply, book purchasing.* comprador de libros = book buyer.* conciencia del libro = book-consciousness.* confección de libros = bookmaking [book making].* con la extensión de un libro = book-length.* con una extensión similar a la de un libro = book-length.* creación de los índices de un libro = back-of-the-book indexing, back-of-book indexing.* crisis de la industria del libro = book crisis.* crisis del libro = book crisis.* de la extensión de un libro = book-length.* depósito de libros = book depot.* deshojar un libro = tear + book.* devorador de libros = book-eating.* distribuidor de libros = book dealer.* donación de libros = gift collection, book endowment, book donation, book gift.* edición de libros = book publishing.* encuadernación de libros = bookbinding [book-binding].* en forma de libro = in book form.* en formato de libro moderno = in codex form.* especialista en conservación de libros = book conservation specialist.* estantería para libros = book racks.* etiqueta identificadora del libro = label.* exposición de libros = book display.* expositor de libros = book display stand.* fabricación de libros = bookmaking [book making].* feria del libro = book fair.* ficha de préstamo del libro = book card [bookcard].* formato libro = book form [bookform].* Fundación de Libros Panafricanos = Pan-African Book Foundation.* gastos de libros = book expenditure.* historia del libro = book history.* ilustración de libros = book illustration.* ilustrador de libros = book illustrator.* impresión de libros = book-printing.* impresor de libros = bookmaker.* índice de libro = book index.* industria de la edición de libros = book publishing industry.* industria del libro = book industry.* industria del libro, la = bookmaking industry, the.* interesado por los libros = book-conscious.* interés por los libros = awareness of books.* ISBN (Número Internacional Normalizado para Libros) = ISBN (International Standard Book Number).* ladrillos y libros = brick and book.* lector de libros = book reader.* libro antiguo = old book, antiquarian book, rare book.* libro azul = Blue book.* Libro Blanco = White Paper.* libro científico = scientific book, scholarly book.* libro comercial = trade book.* libro como objeto = book-object.* libro con estructura plegable = pop-up book.* libro con ilustraciones = picture book.* libro conmemorativo = keepsake.* libro con precio de venta fijado = net book.* libro con precio de venta no fijado = non-net book.* libro de arte = art book.* libro de artista = livre d'artiste, artist's book.* libro de casos prácticos = case book.* libro de citas = citator.* libro de cocina = book on cookery, cookbook.* libro de codificación = codebook.* libro de consulta en sala = reserve room book.* libro de contabilidad = ledger.* libro de cuentas = account book.* libro de derecho = law book.* libro de divulgación científica = popular science book.* libro de ejercicios = workbook [work-book].* libro de empresa = organisation manual.* libro de estudio = study book.* libro de firmas = guest book [guestbook].* libro de historia = history book.* libro de hojas de palmera = palm leaf book.* libro de honor = guest book [guestbook].* libro de jardinería = gardening book.* libro de la biblioteca = library book.* libro de literatura no ficticia = non-fiction book.* libro de lujo = gift book.* libro de mayor venta = bestseller [best seller/best-seller].* libro de melodías = tunebook.* libro de navegación = book of navigation.* libro de notas = mark book.* libro de orígenes = studbook.* libro de pastas amarillas = yellow-back.* libro de prácticas = resource book.* libro de préstamo vencido = overdue book.* libro de recuerdo = keepsake.* libro de regalo = gift book.* libro de registro = accessions register, accessions book, accessions ledger.* libro de registro de entrada y salida de cartas = letterbook [letter book].* libro de reglas de un juego = rulebook.* libro de sermones = lectionary.* libro de sobremesa = coffee-table book.* libro de texto = school book, text, textbook [text book].* libro de texto de una asignatura = set course book.* libro de texto escolar = school text.* libro de viajes = travel book, travelogue [travelog, -USA].* libro educativo = educational book.* libro electrónico = electronic book (e-book/ebook).* libro encuadernado en tapa = hard book cover, hardback cover, hardback book.* libro en rústica = paperback, paperback book, paperbound book, trade paperback, pocketbook.* libro esencial = bedside book.* libro fantasma = dummy book.* libro ficticio = dummy book.* libro físico = physical book.* libro fotolitografiado = photolitho book.* libro frágil = brittle book.* libro genealógico = studbook.* libro grabado en audio = talking book, audiobook [audio book].* libro hablado = talking book, audiobook [audio book].* libro homenaje = Festschrift [Festschriften, -pl.], commemorative volume, memorial volume.* libro ilustrado = livre d'artiste, illustrated book.* libro impreso = press book, printed book.* libro impreso en pastas duras = board book.* libro infantil = children's book.* libro juvenil = young people's book, juvenile book.* libro litográfico = lithographed book.* libro litúrgico = liturgical work.* libro más vendido = bestseller [best seller/best-seller], blockbuster.* libro miniatura = miniature book.* libro narrativo = fictional book.* libro para empollar = crammer.* libro parlante = talking book, audiobook [audio book].* libro prohibido = banned book.* libro raro = rare book.* libro reservado = reserved book.* libros = book material.* libro sagrado = sacred book, sacred scripture.* Libros Americanos en Rústica en Venta = Paperbound Books in Print.* Libros Británicos en Rústica en Venta = Paperbacks in Print.* Libros Británicos en Venta = British Books in Print.* Libros de Texto para Africa (TAP) = Textbooks for Africa (TAP).* libros en venta = books in print.* libro sonoro = talking book, audiobook [audio book].* libros sobre curiosidades = curiosa.* libro táctil = tactile book.* libro táctil de dibujos = tactile picture book.* libro tipográfico = letterpress book.* libro trofeo de guerra = trophy book.* libro verde = green paper.* lista de libros = booklist [book list].* lista de libros enviados a encuadernar = bindery list.* lomo del libro = book spine.* máquina de coser libros = book-sewing machine.* maquina de grapar libros = book-stapling machine.* mercado del libro, el = book market, the.* movimiento de libros = bookshift.* mundo del comercio del libro = book-trade life.* mundo del libro, el = book world, the.* mutilación de libros = book mutilation.* no debes juzgar un libro por el color de sus pastas = don't judge a book by its cover, don't judge a book by its cover.* novelas o libros que se compran en el supermercado = self-help.* obsesionado con los libros = bookaholic.* obseso con los libros = bookaholic.* parásito del libro = book insect.* piojo de los libros = booklouse [booklice, -pl.].* posesión de libros propios = book ownership.* presentación de libros = book talk [booktalk/book-talk].* prestamista de libros = book lender.* préstamo de libros = book lending, checking out books.* prestar un libro = check out + book.* presupuesto para la compra de libros = book funds [bookfunds].* presupuesto para libros = book budget.* proceso técnico del libro = book preparation, book processing.* producción de libros = book production, book publishing.* promoción de libros = book promotion.* quema de libros = book burning.* que no es libro de texto = non-textbook.* recensión de libros = reviewing.* relacionado con la promoción de libros = book-promotional.* relacionado con los libros = book-related.* reproducción ilegal de libros = book piracy.* reserva de libro = book reservation.* reserva de libros = reserve book room.* reservar libros = reserve + books.* retirar un libro en préstamo = check out + book.* rincón del libro = book corner.* robo de libros = book stealing, book theft.* sacar libro en préstamo = borrow + book.* sala de libros raros = rare book room.* saldo del libro de cuentas = account book balance.* sección de libros en rústica = paperback rack.* seleccionador de libros = book selector.* selección de libros = book selection.* sello para libros = book stamp.* ser como un libro abierto = be an open book.* ser un libro abierto = be an open book.* servicio de libros a domicilio = homebound service.* servicio relacionado con los libros = book service.* sistema antirrobo de libros = book security system, library security system.* sistema de detección de libros = book detection system.* sociedad sin libros = bookless society.* soporte de libro = book support.* suministro de libros = book supply.* traslado de libros = bookmove.* vale canjeable por un libro = book token.* venta de libros = bookselling [book selling].* * *A ( Impr) bookun libro de arquitectura/sobre el imperio romano a book on architecture/on the Roman Empireun libro de cocina a cookbook, a cookery book ( BrE)hablar como un libro (abierto) (con afectación) to use high-flown o highfalutin language; (con sensatez) to talk sense, know what one is talking aboutperder los libros to lose one's touch, lose the knack ( colloq)sabérselas por libro ( Chi); to know every trick in the book, know what one is talking about/doingser (como) un libro abierto to be an open bookno intentes negarlo, eres un libro abierto don't try to deny it, I can read you like a book o you're an open book1 ( Fin):llevaba los libro de la empresa I was keeping the books o doing the bookkeeping for the company2(lectura): no le gustan los libros he doesn't like readingCompuestos:pop-up book(preparado — por el gobierno) consultation document, white paper ( BrE); (— por una organización independiente) report, consultation documentminute bookpaperbacksu libro de cabecera (que lee en la cama) his bedtime reading; (que le es imprescindible) his bible ( colloq)cashbookreference book● libro de contabilidad or cuentasledgerbook of short storiesschool recordstyle guidebooklet recording details of one's marriage, children's birthdates, etcinstruction manualreaderteacher's bookprayer bookorder bookpoetry book, book of poemsnew titlecomplaints bookregisterhardbacktextbooktravel guidevisitors' book; guest bookdaybookstock book● libro mágico or mecánico or móvilpop-up bookgeneral ledger* * *
Del verbo librar: ( conjugate librar)
libro es:
1ª persona singular (yo) presente indicativo
libró es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
librar
libro
librar ( conjugate librar) verbo transitivo
1 ( liberar) libro a algn de algo ‹ de peligro› to save sb from sth;
‹de obligación/responsabilidad› to free sb from sth;◊ ¡Dios nos libre! God forbid!
2 ‹batalla/combate› to fight
librarse verbo pronominal:
librose de algo ‹de tarea/obligación› to get out of sth;
librose de un castigo to escape punishment;
se libró de tener que ayudarlo she got out of having to help him;
se libroon de morir asfixiados they escaped being suffocated;
librose de algn to get rid of sb
libro sustantivo masculino (Impr) book;
un libro de cocina a cookbook;
llevar los libros (Fin) to do the bookkeeping;
libro de bolsillo paperback;
libro de consulta reference book;
libro de escolaridad school record;
libro de familia booklet recording details of one's marriage, children's birthdates, etc;
libro de texto textbook
librar
I verbo transitivo
1 to free: me libró de un castigo, she let me off from a punishment
2 (una orden de pago) to draw
II vi (tener el día libre) libra los fines de semana, he has weekends off
libro sustantivo masculino book
Fin libro de cuentas, account book
Educ libro de texto, textbook
' libro' also found in these entries:
Spanish:
abajo
- abarquillarse
- agotada
- agotado
- analogía
- apaisada
- apaisado
- apéndice
- atravesarse
- baja
- bajo
- bastante
- bien
- bolsillo
- cabecera
- capítulo
- censurar
- cepillarse
- cita
- congratularse
- cualquiera
- cuerpo
- curiosidad
- datar
- de
- decir
- deformación
- desastre
- desgraciada
- desgraciado
- devolver
- diente
- divertida
- divertido
- divulgación
- edición
- ejemplar
- empalagosa
- empalagoso
- encuadernación
- entender
- feria
- ficha
- grabada
- grabado
- guía
- hincar
- hoja
- homenaje
- ilustrar
English:
about
- above
- abridged
- acknowledgement
- annual
- appearance
- audio
- autograph
- back
- base
- bash out
- be
- bed
- bind
- blockbuster
- body
- book
- bookmark
- bookrack
- bore
- boring
- bound
- bring out
- browse
- capture
- chapter
- coda
- come out
- content
- cookbook
- cookery book
- copy
- cover
- crease
- deadly
- deal with
- dedication
- derivative
- diary
- dip into
- dull
- early
- edit
- editor
- entitle
- escape
- exemplify
- exploit
- extract
- fall
* * *libro nm1. [impreso] book;un libro de aventuras a book of adventure stories;hablar como un libro to express oneself very clearly;Famser (como) un libro abierto to be an open booklibro de bolsillo (pocket-sized) paperback;libro de cabecera bedside book;libro de canciones song book;libro de cocina cookbook, Br cookery book;libro de consulta reference book;libro de cuentos storybook;libro de ejercicios workbook;libro electrónico electronic book;libro de estilo style guide;libro de himnos hymn book;libro de instrucciones instruction book o manual;Rel libro sagrado Book [in Bible];libro de texto textbook;libro de viajes travel book2. Pol paperlibro blanco white paper;libro verde green paper3. [registro] book;llevar los libros to keep the booksCom libro de caja cashbook; Com libro de contabilidad accounts book; Educ libro de escolaridad = book containing a complete record of a pupil's academic results throughout his or her time at school;libro de familia = document containing personal details of the members of a family;libro de oro visitors' book [for important guests];libro de pedidos order book;libro de reclamaciones complaints book;libro de registro (de entradas) register;libro de visitas visitors' book* * *m book;colgar los libros quit studying;hablar como un libro talk like a book, use highfalutin language* * *libro nm1) : booklibro de texto: textbook2) libros nmpl: books (in bookkeeping), accountsllevar los libros: to keep the books* * *libro n book -
10 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
11 меры по увеличению сбыта
стимулирование сбыта; продвижение товара — sales promotion
Русско-английский большой базовый словарь > меры по увеличению сбыта
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12 Firmen
Firmen, angeschlossene
member firms;
• Firmen fusionieren (miteinander verschmelzen, zusammenschließen) to consolidate firms (business companies);
• Firmenabsatz company sales, sales effort of a company;
• Firmenabschreibung corporate depreciation (US);
• Firmenakten company files;
• Firmenaktien company stock;
• Firmenaktiven assets;
• Firmenänderung change of trade name (style);
• Firmenangabe business (trade) name;
• Firmenangehöriger servant of a company, company official (employee, man);
• Firmenangelegenheit corporate business (US);
• Firmenangestellter company’s servant (official), employee, company man (servant);
• unmittelbar mit den leitenden Firmenangestellten verhandeln to deal directly with the senior corporate officers;
• Firmenanschluss (telecom.) subscriber firm;
• Firmenanschrift company (business) address;
• Firmenanteil share in a business, business (partnership) interest;
• Firmenanwalt company lawyer;
• Firmenanwerber company recruiter;
• Firmenarchiv company archives, records of a corporation (US);
• Firmenaufdruck (Brief) letterhead;
• Firmenauflösung dissolution of partnership;
• Firmenaufwand corporate expenditure (US);
• Firmenaufwendungen corporate spending (US);
• Firmenausschuss business committee;
• Firmenaustritt withdrawal of a partner;
• Firmenausweis company-identification card;
• Firmenbankrott bankruptcy of a firm, company (firm’s) bankruptcy;
• Hilfsmaßnahmen für einen Firmenbankrott einleiten to rescue a bankrupt company;
• Firmenbesitzer proprietor of a firm;
• Firmenbesprechung company meeting;
• Firmenbesteuerung company taxation;
• Firmenbeteiligung firm’s participation;
• Firmenbevollmächtigter company’s nominee;
• Firmenbewertung business evaluation, corporate analysis (US);
• Firmenbezeichnung firm (business, trade) name, style;
• Firmenbilanz partnership (company) balance sheet, company statement;
• Firmenbriefbogen company stationery;
• Firmenbriefkopf business letterhead;
• Firmenbuchführung partnership (company) accounts, enterprise accounting;
• Firmenbuchhaltung company bookkeeping;
• Firmenbudget business budget;
• Firmenchef principal of a firm, company president;
• Firmendarlehn partnership (company) loan;
• Firmendepot commercial deposit;
• Firmendisziplin discipline in a company;
• Firmeneigenschaft status of a firm;
• Firmeneigentum company (corporate, US) ownership, company assets, corporate assets (property) (US);
• Firmeneigentümer company owner;
• Firmeneindruck corner card;
• alle Firmeneinnahmen auf ein Konto einzahlen to pay in all one’s trading credits in an account;
• Firmeneintragung registration of a company;
• Firmenelite corporate elite (US);
• Firmenentwicklung corporate development (US);
• Firmenerfolg company’s success;
• Firmenerfordernisse corporate requirements (US);
• Firmenerwerb company buying;
• Firmenerzeugnis manufacturer’s product;
• Firmenfahrzeug company car;
• Firmenfinanzen company (corporation, corporate, US) finances;
• Firmenflugzeug business aircraft (airplane), company plane, corporate aircraft (US);
• Firmenforderung (Bilanz) debt owed to us;
• Firmengarantie company’s guarantee, guarantee in a firm’s name;
• Firmengebäude business premises;
• unbefugter Firmengebrauch improper use of a firm’s name;
• Firmengelände company property (premises);
• Firmengeschäfte im erforderlichen Ausmaß einstweilig weiterführen to carry on the company’s business so far as is necessary;
• Firmengeschichte company (case) history;
• Firmengewinn company’s surplus, corporate profit (US);
• Firmengläubiger creditor of a firm (partnership), company (partnership) creditor;
• Firmengröße company size;
• Firmengründer founder (promoter) of a business, company’s founder;
• professioneller Firmengründer company promoter;
• Firmengrundstück partnership land;
• Firmengründung company promotion, organization of a business;
• Firmengruppe group of companies;
• Firmenhaftung partnership (corporate, US) liability, liability of a firm;
• Firmenhauptquartier corporate headquarters (US);
• Firmenimage business (corporate, US) image;
• Firmenindossament indorsement of a firm;
• Firmeninhaber owner (head) of a firm, company head, principal of a firm, senior partner, proprietor of a business;
• Firmeninsolvenzen company insolvencies, insolvencies of a firm;
• Firmeninventar business inventory;
• Firmeninvestitionen corporate investment (US);
• Firmenjahr company’s financial year;
• Firmenkapital firm’s (a company’s) capital;
• Firmenkollaps corporate failure;
• Firmenkonkurs bankruptcy of a partnership, partnership (corporate, US) bankruptcy;
• Firmenkonsortium consortium of companies;
• Firmenkonto partnership (company, corporate, US) account;
• Firmenkosten corporate expenditure (US);
• Firmenkultur corporate culture;
• Firmenkunde company (trading) customer, business client, corporate client (customer) (US);
• Firmenkundschaft corporate customers (US);
• Firmenleitung management of a firm, company (corporate, US) management;
• Firmenlieferant company supplier;
• Firmenliquidation liquidation of a company;
• außergerichtliche Firmenliquidation creditors’ voluntary winding up;
• Firmenliquidität corporate liquidity (US);
• Firmenlöschung taking a company off the books;
• Firmenmakler (Börse) board man (US);
• Firmenmängel corporate sickness (US);
• Firmenmantel shell;
• Firmenmarke trademark;
• Firmenmitglied senior officer (US);
• Firmenmitteilung company release;
• Firmenmittel company (corporate, US) funds, partnership monies. -
13 angeschlossene
Firmen, angeschlossene
member firms;
• Firmen fusionieren (miteinander verschmelzen, zusammenschließen) to consolidate firms (business companies);
• Firmenabsatz company sales, sales effort of a company;
• Firmenabschreibung corporate depreciation (US);
• Firmenakten company files;
• Firmenaktien company stock;
• Firmenaktiven assets;
• Firmenänderung change of trade name (style);
• Firmenangabe business (trade) name;
• Firmenangehöriger servant of a company, company official (employee, man);
• Firmenangelegenheit corporate business (US);
• Firmenangestellter company’s servant (official), employee, company man (servant);
• unmittelbar mit den leitenden Firmenangestellten verhandeln to deal directly with the senior corporate officers;
• Firmenanschluss (telecom.) subscriber firm;
• Firmenanschrift company (business) address;
• Firmenanteil share in a business, business (partnership) interest;
• Firmenanwalt company lawyer;
• Firmenanwerber company recruiter;
• Firmenarchiv company archives, records of a corporation (US);
• Firmenaufdruck (Brief) letterhead;
• Firmenauflösung dissolution of partnership;
• Firmenaufwand corporate expenditure (US);
• Firmenaufwendungen corporate spending (US);
• Firmenausschuss business committee;
• Firmenaustritt withdrawal of a partner;
• Firmenausweis company-identification card;
• Firmenbankrott bankruptcy of a firm, company (firm’s) bankruptcy;
• Hilfsmaßnahmen für einen Firmenbankrott einleiten to rescue a bankrupt company;
• Firmenbesitzer proprietor of a firm;
• Firmenbesprechung company meeting;
• Firmenbesteuerung company taxation;
• Firmenbeteiligung firm’s participation;
• Firmenbevollmächtigter company’s nominee;
• Firmenbewertung business evaluation, corporate analysis (US);
• Firmenbezeichnung firm (business, trade) name, style;
• Firmenbilanz partnership (company) balance sheet, company statement;
• Firmenbriefbogen company stationery;
• Firmenbriefkopf business letterhead;
• Firmenbuchführung partnership (company) accounts, enterprise accounting;
• Firmenbuchhaltung company bookkeeping;
• Firmenbudget business budget;
• Firmenchef principal of a firm, company president;
• Firmendarlehn partnership (company) loan;
• Firmendepot commercial deposit;
• Firmendisziplin discipline in a company;
• Firmeneigenschaft status of a firm;
• Firmeneigentum company (corporate, US) ownership, company assets, corporate assets (property) (US);
• Firmeneigentümer company owner;
• Firmeneindruck corner card;
• alle Firmeneinnahmen auf ein Konto einzahlen to pay in all one’s trading credits in an account;
• Firmeneintragung registration of a company;
• Firmenelite corporate elite (US);
• Firmenentwicklung corporate development (US);
• Firmenerfolg company’s success;
• Firmenerfordernisse corporate requirements (US);
• Firmenerwerb company buying;
• Firmenerzeugnis manufacturer’s product;
• Firmenfahrzeug company car;
• Firmenfinanzen company (corporation, corporate, US) finances;
• Firmenflugzeug business aircraft (airplane), company plane, corporate aircraft (US);
• Firmenforderung (Bilanz) debt owed to us;
• Firmengarantie company’s guarantee, guarantee in a firm’s name;
• Firmengebäude business premises;
• unbefugter Firmengebrauch improper use of a firm’s name;
• Firmengelände company property (premises);
• Firmengeschäfte im erforderlichen Ausmaß einstweilig weiterführen to carry on the company’s business so far as is necessary;
• Firmengeschichte company (case) history;
• Firmengewinn company’s surplus, corporate profit (US);
• Firmengläubiger creditor of a firm (partnership), company (partnership) creditor;
• Firmengröße company size;
• Firmengründer founder (promoter) of a business, company’s founder;
• professioneller Firmengründer company promoter;
• Firmengrundstück partnership land;
• Firmengründung company promotion, organization of a business;
• Firmengruppe group of companies;
• Firmenhaftung partnership (corporate, US) liability, liability of a firm;
• Firmenhauptquartier corporate headquarters (US);
• Firmenimage business (corporate, US) image;
• Firmenindossament indorsement of a firm;
• Firmeninhaber owner (head) of a firm, company head, principal of a firm, senior partner, proprietor of a business;
• Firmeninsolvenzen company insolvencies, insolvencies of a firm;
• Firmeninventar business inventory;
• Firmeninvestitionen corporate investment (US);
• Firmenjahr company’s financial year;
• Firmenkapital firm’s (a company’s) capital;
• Firmenkollaps corporate failure;
• Firmenkonkurs bankruptcy of a partnership, partnership (corporate, US) bankruptcy;
• Firmenkonsortium consortium of companies;
• Firmenkonto partnership (company, corporate, US) account;
• Firmenkosten corporate expenditure (US);
• Firmenkultur corporate culture;
• Firmenkunde company (trading) customer, business client, corporate client (customer) (US);
• Firmenkundschaft corporate customers (US);
• Firmenleitung management of a firm, company (corporate, US) management;
• Firmenlieferant company supplier;
• Firmenliquidation liquidation of a company;
• außergerichtliche Firmenliquidation creditors’ voluntary winding up;
• Firmenliquidität corporate liquidity (US);
• Firmenlöschung taking a company off the books;
• Firmenmakler (Börse) board man (US);
• Firmenmängel corporate sickness (US);
• Firmenmantel shell;
• Firmenmarke trademark;
• Firmenmitglied senior officer (US);
• Firmenmitteilung company release;
• Firmenmittel company (corporate, US) funds, partnership monies. -
14 Gründungskosten
Grün·dungs·kos·tenpl FIN promotion costs, start-up expenditure -
15 Werbekartei
Werbekartei
publicity index;
• Werbekolonne team of canvassers;
• Werbekonzeption advertising concept, media conception;
• Werbekosten advertising (publicity) expense (expenditure, outlay, costs), media cost;
• Werbekostenpauschale standard deduction for expenses (US);
• Werbekraft publicity (attention, US) value, advertising appeal, selling (pulling) power, (Blickfänger) eye catcher;
• Werbekurzfilm spot[film], quickie;
• Werbekurzspiel advertising sketch;
• Werbeläufer mit Rückenplakat sandwich man;
• Werbeleiter publicity (advertising) manager (director), publicity representative (director), promotion manager;
• Werbeliteratur advertising literature;
• Werbemanager publicity representative;
• Werbemanuskript advertising matter;
• Werbemappe publicity kit;
• Werbemasche publicity gag;
• weiche Werbemasche soft sell in advertising;
• Werbemaßnahmen advertising measures;
• nachfassende Werbemaßnahmen follow-up;
• periodisch unterbrochene Werbemaßnahmen intermittent advertisement (ad, US) campaign. -
16 Werbungskosten
Werbungskosten
promotion and advertising costs, promotional expenses (US), (Einkommensteuer) professional outlays (expenditure), business allowance, class A deductions (US) -
17 безопасность безопасност·ь
safety, securityгарантировать безопасность — to guarantee / to ensure security
обеспечить безопасность — to ensure / to guarantee / to safeguard security
поддерживать безопасность при меньшей численности вооружённых сил — to maintain safeguard at a lower level of forces
посягать на безопасность — to encroach upon (smb.'s) security
укреплять / усиливать безопасность — to boost / to enhance security
система коллективной безопасности — system of collective security, collective security system
личная безопасность — personal security, inviolability / safety of one's person
одинаковая / равная безопасность — equal security, equality of security
безопасность государства / страны — national / state security
наносить ущерб безопасности страны — to be prejudicial to / to harm / to diminish the security of a country
безопасность фланговых стран / флангов — security of flanking countries, flank security
укреплять / усиливать гарантии безопасности — to strengthen security guarantees
договор об обеспечении безопасности — securing pact / treaty
меры безопасности — security arrangements / measures
ненанесение ущерба безопасности всех участников конвенции — undiminished security for all convention participants
обоюдная / равная заинтересованность в безопасности — equal security interests
основные предпосылки для безопасности подвергаются сомнению — the basic assumptions of security are called into question
отсутствие безопасности в мире — internation-al / global / world insecurity
требования безопасности — security needs; (на производстве) safety requirements
Russian-english dctionary of diplomacy > безопасность безопасност·ь
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18 иметь плохой сбыт
1. rush into heavy sellingиздержки сбыта; расходы на сбыт — selling outlays
2. sell hardплохо продаваться; иметь плохой сбыт — to sell badly
3. meet with a slow saleстимулирование сбыта; продвижение товара — sales promotion
Русско-английский большой базовый словарь > иметь плохой сбыт
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19 below-the-line
1. Mktgrelating to the proportion of marketing expenditure allocated to nonadvertising activities such as public relations, sales promotion, printing, presentations, sponsorship, and sales force support2. Finused to describe entries in a company’s profit and loss account that show how the profit is distributed, or where the funds to finance the loss originate.3. Finin macroeconomics, used to describe a country’s capital transactions.
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