-
41 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
42 Committee
-
43 Committee
в соч.- American Engineering Standards Committee
- American National Standards Institute/Standards Planning and Requirements Committee
- Anti-Submarine Detection Investigation Committee
- British Committee on Radiation Units and Measurements
- Color Television Committee
- Committee for Information and Documentation on Science and Technology
- Committee on Multimedia Technology
- Committee on Radio Frequency
- Committee on Scientific and Technical Information
- Committee on Space Research
- Coordinating Committee for Intercontinental Research Networks
- Interdepartment Radio Advisory Committee
- International Radio Consultative Committee
- International Special Committee on Radio Interference
- International Telegraph and Telephone Consultative Committee
- International Telegraph Consultative Committee
- International Telephone Consultative Committee
- Inter-Service Components Technical Committee
- National Advisory Committee for Electronics
- National Television System Committee
- Semiconductor Electronics Education Committee
- Standards Planning and Requirements Committee
- Technical Coordination Committee
- U.S. National CommitteeThe New English-Russian Dictionary of Radio-electronics > Committee
-
44 reserva
f.1 reservation, booking.he hecho la reserva de las entradas I've booked the ticketsreserva anticipada advance bookingreserva de grupo block booking2 reserves.tener algo de reserva to keep something in reservereservas monetarias monetary reservesreservas de oro gold reserves3 reservation.sin reservas without reservation4 discretion.5 reservation.6 reserve.reserva natural nature reserve7 reserve (military).pasar a la reserva to become a reservist8 resource, reserve, reservoir.f. & m.reserve, substitute (sport).m.vintage (wine) (vino).pres.indicat.3rd person singular (él/ella/ello) present indicative of spanish verb: reservar.imperat.2nd person singular (tú) Imperative of Spanish verb: reservar.* * *1 (de plazas, entradas) booking, reservation2 (provisión) reserve; (existencias) stock■ reservas de carburante fuel reserves, fuel stocks3 (cautela) reservation4 (discreción) discretion, reserve5 (vino) vintage6 (de animales) reserve; (de personas) reservation1 DEPORTE reserve, substitute\'Reserva de habitaciones' "Room reservations"con la mayor reserva in the strictest confidenceguardar algo en reserva to keep something in reservehacer una reserva to make a reservation, make a booking, bookpasar a la reserva MILITAR to be put in the reservessin reserva / sin reservas openly, without reservationtener reservas sobre algo to have reservations about somethingtener algo en reserva to keep something in reservereserva de divisas foreign currency reserves plural* * *noun f.1) reservation2) booking4) reserve* * *1. SF1) (=provisiones) [de minerales, petróleo, armamentos, vitaminas] reserve; [de agua] supply; [de productos ya almacenados] stockacumularon grandes reservas de carbón para el invierno — they built up large stocks of coal for the winter
pasta, arroz, legumbres, tienen reservas de todo — pasta, rice, pulses, they have stocks of everything
estos chicos tienen grandes reservas de energía — these kids have endless amounts o reserves of energy
de reserva — [precio, jugador, fondo] reserve antes de s ; [zapatos, muda] spare
2) (Econ) reservereserva en efectivo, reserva en metálico — cash reserves pl
reserva para amortización, reserva para depreciaciones — depreciation allowance
reservas monetarias — [de un país] currency reserves
reservas ocultas — hidden reserves, secret reserves
3) (=solicitud) [en hotel, avión] reservation; [en teatro, restaurante] reservation, bookingno se cobra por la reserva de asientos — there is no booking o reservation charge
se pueden hacer reservas por teléfono — you can book by phone, you can make a telephone booking o reservation
ya he hecho la reserva de plaza en la academia de baile — I've reserved o booked my place at the dance school
4) (=territorio) reservereserva biológica — wildlife sanctuary, wildlife reserve
reserva de pesca — protected fishing area, fishing preserve
5) (Mil)nuestro ejército tiene una importante reserva de soldados — our army has significant reserves of soldiers
6) (Dep)7) (Aut) [de gasolina] reserve tankcon la reserva tenemos para diez kilómetros — with the reserve tank we have enough to go ten kilometres
8) (=recelo) reservationel pacto será aprobado, aunque con algunas reservas — the agreement will be sanctioned, but with certain reservations
9) [de carácter] (=inhibición) reserve; (=discreción) discretion10) (=secreto) confidencehan mantenido la más absoluta reserva sobre este incidente — they have maintained the utmost confidence over this incident
sus nombres se mantienen en reserva por razones de seguridad — their names have not been revealed for security reasons
11)a reserva de que... — unless...
2.SMF (Dep) reserve3.SM (=vino) vintage wine ( that has been aged for a minimum of three years)RESERVA Quality Spanish wine is often graded Crianza, Reserva or Gran Reserva according to the length of bottle-ageing and barrel-ageing it has undergone. Red Reserva wines are at least three years old, having spent a minimum of one year in cask, and white Reserva wines are at least two years old with at least six months spent in cask. A Gran Reserva wine is a top-quality wine. A red must be aged for at least two years in an oak cask and three years in the bottle. White wine must be aged for four years, with at least six months in cask.See:ver nota culturelle CRIANZA in crianza* * *I1) (de habitación, pasaje) reservation; ( de mesa) booking, reservation¿tiene reserva? — do you have a reservation?, have you booked?
2)a) ( cantidad guardada) reservereservas de trigo — reserves o stocks of wheat
este dinero lo tengo de reserva para... — I'm keeping this money in reserve for...
b) reservas femenino plural (Biol) reserves (of fat) (pl)3)a) (Dep) ( equipo) reserves (pl), reserve team; ( conjunto de suplentes) substitutes (pl)b) (Mil)4) ( de indígenas) reservation; ( de animales) reserve5) (secreto, discreción)6) reservas femenino plurala) ( dudas) reservations (pl)lo aceptó, pero no sin reservas — he agreed, but not without reservations
b) ( reparos)habló sin reservas — he talked openly o freely
díselo sin reservas — tell her everything, don't keep anything back
7) (Méx)IIa reserva de que + subj: iremos a reserva de que (no) llueva — we'll go as long as o provided it doesn't rain
masculino y femenino Dep reserveIII •• Cultural note:Vinos de reserva are those of a better than average vintage. To qualify for this designation, red wines must have been aged in cask and bottle for a minimum of three years, and white wines for two years. See also gran reserva* * *I1) (de habitación, pasaje) reservation; ( de mesa) booking, reservation¿tiene reserva? — do you have a reservation?, have you booked?
2)a) ( cantidad guardada) reservereservas de trigo — reserves o stocks of wheat
este dinero lo tengo de reserva para... — I'm keeping this money in reserve for...
b) reservas femenino plural (Biol) reserves (of fat) (pl)3)a) (Dep) ( equipo) reserves (pl), reserve team; ( conjunto de suplentes) substitutes (pl)b) (Mil)4) ( de indígenas) reservation; ( de animales) reserve5) (secreto, discreción)6) reservas femenino plurala) ( dudas) reservations (pl)lo aceptó, pero no sin reservas — he agreed, but not without reservations
b) ( reparos)habló sin reservas — he talked openly o freely
díselo sin reservas — tell her everything, don't keep anything back
7) (Méx)IIa reserva de que + subj: iremos a reserva de que (no) llueva — we'll go as long as o provided it doesn't rain
masculino y femenino Dep reserveIII •• Cultural note:Vinos de reserva are those of a better than average vintage. To qualify for this designation, red wines must have been aged in cask and bottle for a minimum of three years, and white wines for two years. See also gran reserva* * *reserva11 = reserve, preserve.Ex: News of boundless timber reserves spread, and before long lumberjacks from the thinning hardwood forests of New England swarmed into the uncharted area with no other possessions than their axes and brawn and the clothing they wore.
Ex: This article discusses the role of the librarian, who may view on-line as either status-enhancing or their own preserve.* reserva de animales = wildlife preserve, game reserve.* reserva india = Indian reservation.* reserva natural = nature reserve, nature preserve, wildlife preserve.* reservas de agua subterránea = groundwater reservoir.reserva22 = hold, reservation, reserve, set-aside, title hold, booking, slack, cushion, standby [stand-by], deposit, collection.Ex: This system incorporates all the usual functions associated with the issue, return and reservation of library materials.Ex: This is sometimes called a ' reserve' because the document is reserved for a borrower when it becomes available.Ex: Even sympathetic librarians may not have the political clout to force their local government to mandate minority business set-asides.Ex: If there is a title hold on the copy, an error message is displayed and the master number is not changed.Ex: Film and other media bookings can be handled by one or two programs which are available for microcomputers.Ex: Therefore, there must be some slack in the system to absorb the additional I & R services or the service must be reduced in other areas.Ex: Libraries ordinarily have only a small staff ' cushion' to provide for sickness, vacation, and compensatory days off.Ex: Standbys and understudies rarely get the job when a star needs to be replaced long-term, and Calaway and Patterson know how lucky they are to have beaten the odds.Ex: Accommodation deposit will be refunded minus $25 handling fee.Ex: While there are a profusion of techniques in existence to gain access to the collections, there is no uniform system.* acumulación de reservas = stockpile, accumulation of stockpiles, stockpiling.* acumular reservas = stockpile.* admitir un número de reservas mayor a las plazas existentes = overbook.* colocar Algo en reserva = place + Nombre + in reserve, place + Nombre + on reserve, place + Nombre + on hold.* depósito de reserva = local reserve store, reserve store.* de reserva = standby [stand-by].* descuento por reserva anticipada = early booking discount.* ejército de reserva = reserve army.* en estado de reserva = on standby.* en reserva = on hold.* estantería de reserva = hold shelf.* fondo de reserva = reserve fund.* guardar en reserva = keep in + reserve, hold in + reserve.* hacer una reserva = make + reservation.* hoja de reserva = hold slip, booking form.* impreso de reserva = booking form.* lista de reserva = hold list.* mantener en reserva = keep on + reserve, keep in + reserve.* material de reserva = reserve stock.* que no admite reserva = unreserved.* reserva de billetes de avión = airline reservation.* reserva de hotel = hotel reservation.* reserva de libro = book reservation.* reserva de libros = reserve book room.* reserva de multimedia = media booking.* reserva de películas = film booking.* reserva de puestos de lectura = seat reservation.* reserva disponible = hold available.* reservas = stockpile.* satisfacer una petición de reserva = satisfy + hold request.* satisfacer una reserva = satisfy + hold.* sin reserva = unreserved.* sin reservas = forthright, categorical, uncompromising, uncompromisingly, unqualified, categoric, unmitigaged.* sistema de reservas = booking system.* solicitud de reserva = reservation form.* tener en reserva = hold in + reserve.* vino de reserva = mature wine.reserva3* con reserva = doubtfully.* con reservas = qualified, with reservations.* reserva absoluta = nondisclosure [non-disclosure].* sin reserva = unconditionally.* sin reservas = unshielded, go + the whole hog, the full monty, without reservation, wholeheartedly [whole-heartedly], unreserved, unreservedly.* * *A (de una habitación) reservation; (de una mesa) booking, reservation; (al comprar un inmueble) ( Arg) deposit; (de un pasaje, billete) reservation¿tiene reserva? do you have a reservation?, have you booked?he hecho una reserva para el vuelo de las nueve I've made a reservation for the nine o'clock flight, I'm booked on the nine o'clock flightel sistema de reservas the booking o reservation systemB1 (cantidad, porción que se guarda) reservelas reservas de divisas foreign currency reserveslas reservas de trigo se están agotando reserves o stocks of wheat are running outla reserva es de cinco litros the reserve tank holds five literstengo otro par de reserva I have a spare pairel agua de reserva the reserve water supplytermina la botella tranquila, tengo otra de reserva don't worry, finish the bottle, I have another one o I can always open another oneeste dinero lo tengo de reserva para una emergencia I'm keeping this money in reserve for an emergencyC2 ( Mil):la reserva the reserveCompuesto:active reserveD (de indígenas) reservation; (de animales) reserveCompuesto:nature reserveE(secreto, discreción): se garantiza la más absoluta reserva all applications treated in the strictest confidencele pidió mantener en la mayor reserva la información recibida he asked her to keep the information she had received absolutely secretpidió reserva de su nombre he asked for his name not to be revealed1 (dudas) reservations (pl)lo aceptó, pero no sin reservas he agreed, but not without (certain) reservations2(reparos, limitaciones): habló sin reservas de lo que había pasado he talked openly o freely of what had happeneddíselo sin reservas tell her everything, don't keep anything backG( Méx) a reserva DE QUE + SUBJ: lo haré mañana a reserva de que (no) llueva I'll do it tomorrow as long as o provided it doesn't rainreservereserva (↑ reserva a1)Vinos de reserva are those of a better than average vintage. To qualify for this designation, red wines must have been aged in cask and bottle for a minimum of three years, and white wines for two years. See also gran reserva (↑ grana a1)* * *
Del verbo reservar: ( conjugate reservar)
reserva es:
3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativo
Multiple Entries:
reserva
reservar
reserva sustantivo femenino
1 (de habitación, pasaje) reservation;
( de mesa) booking, reservation;◊ ¿tiene reserva? do you have a reservation?, have you booked?
2 ( cantidad guardada) reserve;
3
( conjunto de suplentes) substitutes (pl)
( de animales) reserve;
4 (secreto, discreción):
5◊ reservas sustantivo femenino plural
b) ( reparos):◊ habló sin reservas he talked openly o freely
6 (Méx):◊ a reserva de que (no) llueva as long as o provided (that) it doesn't rain
■ sustantivo masculino y femenino (Dep) reserve
reservar ( conjugate reservar) verbo transitivo
1 ‹asiento/habitación/mesa› to reserve, book;
‹pasaje/billete› to book
2 ( guardar) ‹porción de comida/dinero› to set aside;
reservó lo mejor para el final she kept the best till last
reservarse verbo pronominal
reserva
I sustantivo femenino
1 (en un hotel, restaurante, vuelo, etc) reservation, booking
2 (depósito) reserve, stock: Auto el depósito del coche está en reserva, the tank is almost empty
las reservas de agua potable, reserves of drinking water
3 (prudencia, discreción) reserve, discretion: díselo sin reservas, tell it all to her without holding anything back
4 (objeción, duda, recelo) reservation: aceptó mi proyecto con reservas, he accepted my project with reservations
5 (territorio acotado) reserve
reserva natural, nature reserve
una reserva india, an Indian reservation
6 Mil reserve, reserves pl
II m (vino) vintage wine
III mf Dep reserve, substitute
IV fpl si sigues trabajando sin comer te quedarás sin reservas, if you continue to work and don't eat, you'll exhaust your energy
reservar verbo transitivo
1 (algo para más tarde) to keep back
(guardar para alguien) to keep (aside): le reservamos una sorpresa, we have a surprise in store for him
2 (en un hotel, restaurante, etc) to book, reserve: hemos reservado una mesa para cuatro (personas), we reserved a table for four
' reserva' also found in these entries:
Spanish:
confianza
- reservarse
- secreta
- secreto
- sigilo
- terminarse
- discreción
- pudor
- reservación
- resguardo
- reticencia
English:
advance
- book
- book in
- booking
- constraint
- designate
- detachment
- hand
- hoard
- menagerie
- nature reserve
- qualification
- reservation
- reserve
- reservedly
- reservedness
- reservoir
- ROTC
- sanctuary
- secretiveness
- stand-offishness
- standby generator
- stock
- store
- store away
- Territorial Army
- unreservedly
- back
- doubtfully
- federal
- nature
- preserve
* * *♦ nf1. [de hotel, avión] reservation;no tenemos reserva we don't have a reservation;he hecho la reserva de las entradas I've booked the tickets;tengo una reserva en el restaurante I've reserved o booked a table at the restaurantreserva anticipada advance booking2. [provisión] reserves;tenemos una reserva de carbón para el invierno we're stocked up with coal for the winter;tener algo de reserva to keep sth in reserve;agotó sus reservas de agua he used up his water supply o his reserves of waterreservas energéticas energy reserves;reservas hídricas water reserves;reservas minerales mineral reserves3. Econ reservereservas de divisas foreign currency reserves;la Reserva Federal [en Estados Unidos] the Federal Reserve;reservas monetarias monetary reserves;reservas de oro gold reserves4. [objeción, cautela] reservation;aceptaron el acuerdo, pero con reservas they accepted the agreement, with some reservations;sin reservas without reservation;tener reservas to have reservations5. [discreción] discretion;puedes hablar sin reservas you can speak openly;con la mayor reserva in the strictest confidence6. [de indígenas] reservation7. [de animales, plantas] reservereserva de caza game preserve;reserva forestal forest park;reserva natural nature reserve8. Mil reserves;pasar a la reserva to become a reservist♦ nmfDep reserve, substitute♦ nm[vino] vintage (wine) [at least three years old]♦ a reserva de loc preppending;a reserva de un estudio más detallado… pending a more detailed analysis…* * *I f1 reservation;reserva de asiento FERR seat reservation;hacer una reserva make a reservation2 ( duda):sin reservas without reservationII m/f DEP reserve, substitute* * *reserva nf1) : reservation2) : reserve3) : confidence, privacycon la mayor reserva: in strictest confidence4)de reserva : spare, in reserve5) reservas nfpl: reservations, doubts* * *reserva n1. (de hotel, etc) reservation / booking2. (provisión) supply / stock3. (zona natural) reserve4. (jugador suplente) reserve / substitute¿han hecho ustedes reserva? did you book? -
45 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування
См. также в других словарях:
Multimedia — is media and content that uses a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast… … Wikipedia
information processing — Acquisition, recording, organization, retrieval, display, and dissemination of information. Today the term usually refers to computer based operations. Information processing consists of locating and capturing information, using software to… … Universalium
Service de messagerie SMS — Short message service Pour les articles homonymes, voir SMS (homonymie). Affichage d’un message reçu sur un téléphone mobile Motorola Le service de messagerie S … Wikipédia en Français
Multimedia University — Logo of the Multimedia University Motto in English Bridging Boundaries, Connecting Minds Established 1996 (as a university) Type … Wikipedia
Service d'Information du Gouvernement — Placé sous l autorité du Premier ministre, le Service d information du Gouvernement (SIG), installé 19, rue de Constantine, 75007 Paris, est chargé : d analyser l évolution de l opinion publique et le contenu des médias ; de diffuser… … Wikipédia en Français
Multimedia City — (Polish: Miasteczko Multimedialne) an innovative project, that has been realized in Nowy Sącz, in southern Poland. It has started in 2006, on the initiative of leaders and alumnus from WSB NLU (Wyższa Szkoła Biznesu National Luis University),… … Wikipedia
Service d’information sur les études et les professions — Service d Information sur les Etudes et les Professions Le Service d’Information sur les Etudes et les Professions (SIEP) est une association sans but lucratif pluraliste créée en 1973, reconnue comme Service de Jeunesse par la Communauté… … Wikipédia en Français
Multimedia Home Platform — (DVB MHP) is an open middleware system standard designed by the DVB project for interactive digital television. The MHP enables the reception and execution of interactive, Java based applications on a TV set. Interactive TV applications can be… … Wikipedia
information — [ ɛ̃fɔrmasjɔ̃ ] n. f. • 1274; lat. informatio I ♦ Dr. Ensemble des actes qui tendent à établir la preuve d une infraction et à en découvrir les auteurs. ⇒ instruction (préparatoire). Ouvrir une information. Information contre X. Information… … Encyclopédie Universelle
Multimedia Container Format — (MCF) Filename extension .mcf .av.mcf .audio.mcf .video.mcf Developed by mcf.sourceforge.net Type of format … Wikipedia
Service Control Manager — (SCM) (WindowsSystem32Services.exe) в Microsoft Windows, сервер, реализующий технологию удалённого вызова процедур (remote procedure call RPC). Обеспечивает создание, удаление, запуск и остановку сервисов ОС. Стартует при загрузке… … Википедия