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121 creative director
Mktgan employee of an advertising agency who is responsible for planning and managing the creative work of a campaign -
122 creative strategy
Mktga technique for determining the most effective creative approach to reach a target audience -
123 crisis management
Mktgactions taken by an organization in response to unexpected events or situations with potentially negative effects that threaten resources and people or the success and continued operation of the organization. Crisis management includes the development of plans to reduce the risk of a crisis occurring and to deal with any crises that do arise, and the implementation of these plans so as to minimize the impact of crises and assist the organization to recover from them.Crisis situations may occur as a result of external factors such as the development of a new product by a competitor or changes in legislation, or internal factors such as a product failure or faulty decision making, and often involve the need to make quick decisions on the basis of uncertain or incomplete information. -
124 cross sell
Mktgto sell existing customers different products from the company’s range -
125 customer
Mktga purchaser of a product or service. A customer is a person or organization that purchases or obtains goods or services from other organizations such as manufacturers, retailers, wholesalers, or service providers. A customer is not necessarily the same person as the consumer, as a product or service can be paid for by one party, the customer, and used by another, the consumer. -
126 customer care
Mktg -
127 customer flow
Mktgthe number and pattern of customers coming into a store or passing through a railway or bus station, airport, or other large service, retail, or leisure area. Customer flow can be monitored by observation, time lapse or normal closed circuit television, or, less satisfactorily, by analysis of purchase data. This provides useful information about the number of customers, flow patterns, bottlenecks, areas not visited, and other aspects of consumer behavior. -
128 customer focus
Mktgan organizational orientation toward satisfying the needs of potential and actual customers. Customer focus is considered to be one of the keys to business success. Achieving customer focus involves ensuring that the whole organization, and not just frontline service staff, puts its customers first. All activities, from the planning of a new product to its production, marketing, and after-sales care, should be built around the customer. Every department and every employee should share the same customer-focused vision. This can be aided by practicing good customer relationship management and maintaining a customer relations program.
См. также в других словарях:
mktg — abbrev. marketing * * * … Universalium
mktg — (marketing) act or process of buying or selling at a market; development of a strategy for the sales of a certain product; distribution of goods … English contemporary dictionary
mktg. — mktg. (marketing) act or process of buying or selling at a market; development of a strategy for the sales of a certain product; distribution of goods … English contemporary dictionary
mktg — abbrev. marketing … English World dictionary
mktg — abbreviation marketing … New Collegiate Dictionary
mktg. — marketing. * * * … Universalium
MKTG — Marketing … Acronyms
MKTG — Marketing … Acronyms von A bis Z
mktg. — bus marketing … From formal English to slang
mktg. — marketing. * * * abbr. marketing … Useful english dictionary
J. Scott Armstrong — Infobox Scientist name = J. Scott Armstrong image width = 120px caption = birth date = Birth date and age|1937|3|26|mf=y birth place = death date = death place = residence = U.S. nationality = American field = Marketing work institution = The… … Wikipedia
