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1 оперативный штаб ФНД «Маркетинг»
оперативный штаб ФНД «Маркетинг»
Для обработки поступающих запросов и решения проблем, а также для перенаправления клиентов в специализированные группы для оказания помощи создается оперативный штаб функции «Маркетинг». При возникновении вопросов, которые не могут быть решены на уровне объекта, оперативный штаб функции «Маркетинг» обращается в Центр управления Играми.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Marketing Headquarters office (MKTG HQ)
Marketing Headquarters office is put in place and acts as a one-stop-shop for requests and issues that might occur and readdresses them to specific teams according to the nature of the issue. The Marketing HQ works in contact with the Main operations center for those issues that cannot be solved on a venue basis.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > оперативный штаб ФНД «Маркетинг»
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2 ФНД «Маркетинг»
ФНД «Маркетинг»
Миссия функции «Маркетинг» заключается в разработке и реализации коммерческих программ, которые предоставляют Оргкомитету «Сочи-2014» достаточное количество ресурсов для проведения Олимпийских и Паралимпийских зимних игр 2014 года и реализации концепции Игр. Во время Игр основная цель ФНД «Маркетинг» - координировать предоставление прав маркетинг-партнерами и определять обязательства Оргкомитета «Сочи-2014» по отношению к ним в соответствии с договорными обязательствами посредством общего управления и поддержки представительской программы и программы узнаваемости, а также презентации на рекламных площадках и другие промо- и рекламные кампании, проводимые маркетинг-партнерами во время Игр. ФНД «Маркетинг» полностью ответственно за установление прочных деловых отношений, предоставление всем маркетинг-партнерам услуг на максимально высоком уровне и обеспечение их успеха как полноценных представителей бренда Игр 2014 года.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Marketing FA (MKTG)
Mission of the Marketing FA is to develop and deliver commercial programs that provide Sochi 2014 with sufficient resources to deliver the Sochi 2014 Olympic and Paralympic Winter Games and fulfill the Sochi 2014 vision. The general objective of the Marketing FA for the Games time is to coordinate delivery of rights to the marketing partners and to define Sochi 2014 obligations to them in accordance with contractual obligations by overall management & support of hospitality and recognition programs; showcasing activities and other promo and advertising campaigns performed by marketing partners during the Games time. The Marketing FA is entirely responsible to develop strong relationships and deliver the highest level of services possible to all of the marketing partners to ensure they become true brand ambassadors of the Sochi 2014 Games.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > ФНД «Маркетинг»
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3 account director
Mktga senior person within an advertising agency responsible for overall policy on a client’s advertising account -
4 account executive
Mktgan employee of an organization such as a bank, public relations firm, or advertising agency who is responsible for the business of a particular client -
5 ad hoc research
Mktga single, one-time piece of research designed for a particular purpose, as opposed to continuous, regularly repeated, or syndicated research -
6 adspend
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7 advertisement
Mktga public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service -
8 advertising
Mktgthe promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or enhance product differentiation. An advertisement has two main components: the message and the medium by which it is transmitted. Advertising forms just one part of an organization’s total marketing strategy. -
9 advertising agency
Mktgan organization that, on behalf of clients, drafts and produces advertisements, places advertisements in the media, and plans advertising campaigns. Advertising agencies may also perform other marketing functions, including market research and consultancy. -
10 advertising campaign
Mktga planned program using advertising aimed at a particular target market or audience over a defined period of time for the purpose of increasing sales or raising awareness of a product or service -
11 advertising department
Mktgthe department within an organization that is responsible for advertising its products or services. The advertising department is also the name given to the section of a publishing house that coordinates the placing of advertisements in its magazines, newspapers, or other publications. It is involved in the sale of advertising space to clients. -
12 advertising expenditure
Mktgthe amount spent by an organization on advertising, usually per year. Advertising expenditure is analyzed by breaking it down into the main advertising channels used by companies, such as newspapers, magazines, television, radio, movie theaters, and outdoor advertising. Expenditure can show the total spending nationally, by sector, by type and size of company, or may relate to one company’s spend on advertising, including the proportion spent on its specific brands. -
13 advertising manager
Mktgan employee of a business who is responsible for planning and controlling its advertising activities and budgets -
14 advertising media
Mktgthe communication channels used for advertising, including television, radio, the printed press, and outdoor advertising -
15 advertising research
Mktgresearch carried out before or after advertising to ensure or test its effectiveness -
16 advertorial
Mktga combination of an advertisement and an article. The content of an advertorial is significantly influenced, and may even be entirely written, by the advertisers. Examples of advertorials include travel or leisure supplements in newspapers or magazines that are designed to attract advertisements from suppliers of relevant goods or services. A criticism of advertorials is that it is sometimes difficult to distinguish between an advertising article and ordinary journalistic articles, particularly when they appear in the same typeface as the other contents of the newspaper or magazine. To overcome this, some advertorials are headed “Advertisement.” (slang) -
17 advid
Mktga video used to promote a product or service (slang) -
18 affiliate partner
Mktga company that markets a product or service on the Internet for another company -
19 after-sales service
Mktgcustomer support following the purchase of a product or service. In some cases, after-sales service can be almost as important as the initial purchase. The manufacturer, retailer, or service provider determines what is included in any warranty (or guarantee) package. This will include the duration of the warranty—traditionally one year from the date of purchase, but increasingly two or more years—maintenance and/or replacement policy, items included/excluded, labor costs, and speed of response. In the case of a service provider, after-sales service might include additional top-up training or helpdesk availability. Of equal importance is the customer’s perception of the degree of willingness with which a supplier deals with a question or complaint, speed of response, and action taken. -
20 agency commission
Mktga percentage of advertising expenditure rebated to an advertising agency, media buyer, or client organization by a media owner
См. также в других словарях:
mktg — abbrev. marketing * * * … Universalium
mktg — (marketing) act or process of buying or selling at a market; development of a strategy for the sales of a certain product; distribution of goods … English contemporary dictionary
mktg. — mktg. (marketing) act or process of buying or selling at a market; development of a strategy for the sales of a certain product; distribution of goods … English contemporary dictionary
mktg — abbrev. marketing … English World dictionary
mktg — abbreviation marketing … New Collegiate Dictionary
mktg. — marketing. * * * … Universalium
MKTG — Marketing … Acronyms
MKTG — Marketing … Acronyms von A bis Z
mktg. — bus marketing … From formal English to slang
mktg. — marketing. * * * abbr. marketing … Useful english dictionary
J. Scott Armstrong — Infobox Scientist name = J. Scott Armstrong image width = 120px caption = birth date = Birth date and age|1937|3|26|mf=y birth place = death date = death place = residence = U.S. nationality = American field = Marketing work institution = The… … Wikipedia
