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1 masterbrand
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2 masterbrand
MARKETING marque f vedetteAs well as Kellogg and Nestlé, Cadbury has made a concerted effort to increase the prominence of its name on all confectionery and spin-off products and spent £870,000 on the masterbrand "Tastes Like Heaven" campaign in the year to May.
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Masterbrand — A specific overarching brand name that serves as the main anchoring point on which all underlying products are based. Masterbranding attempts to create a strong association between a company s products and what the brand represents. While… … Investment dictionary
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Fortune Brands — Logo de Fortune Brands Dates clés 1969 : fondation … Wikipédia en Français
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Droga5 — Opened in 2006, Droga5 is an independent advertising agency started by David Droga, who serves as its Creative Chairman. Headquartered in Manhattan, Droga5 also has offices in Sydney and New Zealand. The agency is widely recognized as one of the… … Wikipedia