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21 promotion
promotion [prə'məʊʃən](a) (advancement) promotion f, avancement m;∎ to get promotion être promu, obtenir de l'avancement;∎ there are good prospects of promotion in this company il y a de réelles possibilités de promotion ou d'avancement dans cette société∎ the team won promotion to the first division l'équipe a gagné sa place en première division;∎ to get or win promotion passer ou monter dans la division supérieure(c) (encouragement) promotion f, développement m;∎ the promotion of good international relations le développement de bonnes relations internationales∎ this week's promotion la promotion de la semaine;∎ I helped in the promotion of her new book j'ai contribué à la promotion ou au lancement de son nouveau livre(e) (in chess) promotion f►► promotions agency agence f de promotion;promotion budget budget m promotionnel;promotion campaign campagne f de promotion;promotion team équipe f promotionnelle;promotion techniques techniques fpl de promotion des ventes -
22 technique
tekˈni:k сущ.
1) техника, технические приемы to acquire, develop, work out a technique ≈ приобретать, нарабатывать технику to apply a technique ≈ применять какой-либо технический прием to perfect a technique ≈ оттачивать технику dance technique ≈ искусство танца relaxation techniques ≈ техника расслабления acting technique
2) метод;
методика, способ Syn: method, means техника;
техническое оснащение или оборудование;
аппаратура - computing * вычислительная техника - operative * хзирургическое оборудование техника, техническое мастерство, владение специальными приемами;
умение - mountaineering * альпинистская техника - * of fire (военное) техника ведения огня - the pianist's * is excellent техника пианиста безупречна способ выполнения (чего-л.) - watercolour * акварельная техника, техника акварели технический прием;
способ, метод;
методика - meditation *s приемы медитации - biological *s биологические методы - modern irrigation *s современные методы ирригации - general *s of optimization общие методы оптимизации - to use the simplest *s использовать простейшие приемы approximation ~ методика приближенных вычислений computational ~ методика вычислений computer ~ методы вычислений diary ~ реклама в программе телевизионных передач extrapolation ~ методика экстраполяции insurance ~ способ страхования interpolation ~ методика интерполяции iteration ~ итерационный метод iterative ~ итерационный метод linearization ~ метод линеаризации marketing ~ метод обеспечения сбыта minimization ~ метод минимизации mnemonic ~ мнемонический метод modeling ~ техника моделирования monte carlo ~ метод Монте-Карло numerical ~s численные методы optimization ~ метод оптимизации parametric ~ параметрический метод perturbation ~ вчт. способ устранения зацикливания sales ~ метод продаж simplex ~ симплексный метод solution ~ метод решения spline surface ~ аппроксимация поверхностей сплайнами technique метод;
способ ~ метод ~ методика ~ процедура ~ способ ~ техника, технические приемы ~ техника ~ технический прием ~ технология ~ of legal documentation техника ведения правовой документации ~ of random sampling метод случайного выбора trial-and-error ~ метод проб и ошибок variational ~ вариационный методБольшой англо-русский и русско-английский словарь > technique
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23 female appeal
1) марк. расчет на женский вкусfemale appeal book — книга, рассчитанная на женщин
Numerous advertising techniques link female appeal to childishness. — Многие рекламные техники используют одновременно расчет на женщин и мотив женщины-ребенка.
2) марк. привлекательность для женщинAlso given more screen-time is the growing love affair between Neo and Trinity which should add more female appeal to the film. — Больше экранного времени уделяется и развитию любовных отношений Нео и Тринити, что должно сделать фильм привлекательнее для женской аудитории.
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24 MILE
1) Зоология: Maximum Impact, Little Effort (Sales and marketing acronym. To express the principle of optimising productivity, and the value of identifying 'high-yield' areas on which to apply 'high-yield' methods and techniques.)2) Военный термин: Minuteman Integrated Life Extension3) Юридический термин: Maritime Information And Legal Explanation -
25 TAM
1) Компьютерная техника: Twentieth Anniversary Macintosh2) Военный термин: Tacticly Advanced Mercenaries, Theater Analysis Model, Transportation Aircraft Maintenance, table of authorized materiel, tactical air meet, tactical air missile, tactical air mission, tactical air model, target-activated munition, technical area manager3) Техника: telecommunications access method, teleprocessing access method, thermionic array module, three-axis magnetometer, throwaway maintenance5) Юридический термин: Techniques Of Alcohol Management6) Экономика: общий имеющийся рынок (total available market)7) Телекоммуникации: Timer Active Monitor8) Сокращение: Tactical Air Management, Tactical Air Meet Flying exercise (NATO), Tamil, Tanque Argentino Mediano (Medium tank (Argentina)), Target Airplane Model, Tovarna Avtomobilov in Motorjev (Slovenia), Towed Acoustic Monitor, Transport Aerien Militaire (Military transport authority (France)), technical ammunition9) Университет: Team Approach To Mastery10) Физиология: Tampon, Total Atherosclerosis Management12) Вирусология: thymidine-analogue mutations (мутации резистентности к аналогам тимидина)13) Фирменный знак: Thomas Aircraft Maintenance15) Деловая лексика: Target Advertising Marketing16) Сетевые технологии: transfer access method17) ЕБРР: TurnAround Management Programme18) Телефония: telephone answering machine19) Расширение файла: Terminal Access Method20) Майкрософт: менеджер по технической поддержке22) СМС: That Amuses Me23) AMEX. Tubos de Acero de Mexico, S. A.24) Музеи: Tomorrow's Aeronautical Museum -
26 mile
1) Зоология: Maximum Impact, Little Effort (Sales and marketing acronym. To express the principle of optimising productivity, and the value of identifying 'high-yield' areas on which to apply 'high-yield' methods and techniques.)2) Военный термин: Minuteman Integrated Life Extension3) Юридический термин: Maritime Information And Legal Explanation -
27 tam
1) Компьютерная техника: Twentieth Anniversary Macintosh2) Военный термин: Tacticly Advanced Mercenaries, Theater Analysis Model, Transportation Aircraft Maintenance, table of authorized materiel, tactical air meet, tactical air missile, tactical air mission, tactical air model, target-activated munition, technical area manager3) Техника: telecommunications access method, teleprocessing access method, thermionic array module, three-axis magnetometer, throwaway maintenance5) Юридический термин: Techniques Of Alcohol Management6) Экономика: общий имеющийся рынок (total available market)7) Телекоммуникации: Timer Active Monitor8) Сокращение: Tactical Air Management, Tactical Air Meet Flying exercise (NATO), Tamil, Tanque Argentino Mediano (Medium tank (Argentina)), Target Airplane Model, Tovarna Avtomobilov in Motorjev (Slovenia), Towed Acoustic Monitor, Transport Aerien Militaire (Military transport authority (France)), technical ammunition9) Университет: Team Approach To Mastery10) Физиология: Tampon, Total Atherosclerosis Management12) Вирусология: thymidine-analogue mutations (мутации резистентности к аналогам тимидина)13) Фирменный знак: Thomas Aircraft Maintenance15) Деловая лексика: Target Advertising Marketing16) Сетевые технологии: transfer access method17) ЕБРР: TurnAround Management Programme18) Телефония: telephone answering machine19) Расширение файла: Terminal Access Method20) Майкрософт: менеджер по технической поддержке22) СМС: That Amuses Me23) AMEX. Tubos de Acero de Mexico, S. A.24) Музеи: Tomorrow's Aeronautical Museum -
28 depth
MARKETING (of product) profondeur fdepth interview entretien m en profondeurThe depth interview is a personal, face-to-face, qualitative interview lasting from 50 to 90 minutes. Usually, depth interviews are tape-recorded and transcribed. The depth interview is the most powerful and comprehensive of the various qualitative techniques.
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29 predatory
MARKETING predatory price prix m prédateur;predatory pricing fixation f des prix prédateursSouth African carriers Nationwide and South African Airways (SAA) have appeared before the Competition Tribunal, with Nationwide claiming that the larger airline is using predatory pricing techniques to force competitors out of key routes. Nationwide has filed a petition for interim relief, claiming that SAA has maintained prices on the popular Johannesburg to Cape Town and Johannesburg to Durban routes despite increasing fuel prices, yet has raised prices on other routes where it has less competition.
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30 brand wagon
Mktgthe trend toward using branding in marketing concepts and techniques (slang) -
31 data warehouse
Gen Mgta collection of subject-orientated data collected over a period of time and stored on a computer to provide information in support of managerial decision making. A data warehouse contains a large volume of information selected from different sources, including operational systems and organizational databases, and brought together in a standard format to facilitate retrieval and analysis. Like EIS s, data warehouses can be used to support decision making, but the ways in which they can be searched are not predetermined. Organizations often use data warehouses for marketing purposes, for example, the analysis of customer information, or for market segmentation. Data mining techniques are used to access the information in a data warehouse. -
32 Clark, Edward
SUBJECT AREA: Domestic appliances and interiors[br]fl. 1850s New York State, USA[br]American co-developer of mass-production techniques at the Singer sewing machine factory.[br]Born in upstate New York, where his father was a small manufacturer, Edward Clark attended college at Williams and graduated in 1831. He became a lawyer in New York City and from then on lived either in the city or on his rural estate near Cooperstown in upstate New York. After a series of share manipulations, Clark acquired a one-third interest in Isaac M. Singer's company. They soon bought out one of Singer's earlier partners, G.B.Zeiber, and in 1851, under the name of I.M.Singer \& Co., they set up a permanent sewing machine business with headquarters in New York.The success of their firm initially rested on marketing. Clark introduced door-to-door sales-people and hire-purchase for their sewing machines in 1856 ($50 cash down, or $100 with a cash payment of $5 and $3 a month thereafter). He also trained women to demonstrate to potential customers the capabilities of the Singer sewing machine. At first their sewing machines continued to be made in the traditional way, with the parts fitted together by skilled workers through hand filing and shaping so that the parts would fit only onto one machine. This resembled European practice rather than the American system of manufacture that had been pioneered in the armouries in that country. In 1856 Singer brought out their first machine intended exclusively for home use, and at the same time manufacturing capacity was improved. Through increased sales, a new factory was built in 1858–9 on Mott Street, New York, but it soon became inadequate to meet demand.In 1863 the Singer company was incorporated as the Singer Manufacturing Co. and began to modernize its production methods with special jigs and fixtures to help ensure uniformity. More and more specialized machinery was built for making the parts. By 1880 the factory, then at Elizabethport, New Jersey, was jammed with automatic and semi-automatic machine tools. In 1882 the factory was producing sewing machines with fully interchangeable parts that did not require hand fitting in assembly. Production rose from 810 machines in 1853 to half a million in 1880. A new family model was introduced in 1881. Clark had succeeded Singer, who died in 1875, as President of the company, but he retired in 1882 after he had seen through the change to mass production.[br]Further ReadingNational Cyclopaedia of American Biography.D.A.Hounshell, 1984, From the American System to Mass Production, 1800–1932. The Development of Manufacturing Technology in the United States, Baltimore (a thorough account of Clark's role in the development of Singer's factories).F.B.Jewell, 1975, Veteran Sewing Machines. A Collector's Guide, Newton Abbot.RLH -
33 technique
[tekˈni:k]approximation technique методика приближенных вычислений computational technique методика вычислений computer technique методы вычислений diary technique реклама в программе телевизионных передач extrapolation technique методика экстраполяции insurance technique способ страхования interpolation technique методика интерполяции iteration technique итерационный метод iterative technique итерационный метод linearization technique метод линеаризации marketing technique метод обеспечения сбыта minimization technique метод минимизации mnemonic technique мнемонический метод modeling technique техника моделирования monte carlo technique метод Монте-Карло numerical techniques численные методы optimization technique метод оптимизации parametric technique параметрический метод perturbation technique вчт. способ устранения зацикливания sales technique метод продаж simplex technique симплексный метод solution technique метод решения spline surface technique аппроксимация поверхностей сплайнами technique метод; способ technique метод technique методика technique процедура technique способ technique техника, технические приемы technique техника technique технический прием technique технология technique of legal documentation техника ведения правовой документации technique of random sampling метод случайного выбора trial-and-error technique метод проб и ошибок variational technique вариационный метод
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