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21 ambush marketing channels
каналы теневого маркетинга
К основным каналам распространения теневого маркетинга относятся электронные и печатные СМИ; уличная реклама; распространение нелицензированной или контрафактной продукции через уличные торговые точки и магазины; прямые почтовые рассылки.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
ambush marketing channels
Common distribution channels for ambush marketing include electronic and print media; outdoor advertising; street vendor or retail sale of unauthorized or counterfeit product; direct mail, etc.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > ambush marketing channels
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22 email marketing
Englisch-Deutsch Fachwörterbuch der Wirtschaft > email marketing
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23 ambush marketing manager
менеджер по противодействию теневому маркетингу
Должностное лицо, которое руководит информационной кампанией по противодействию теневому маркетингу, осуществляет контроль рекламной деятельности, управление мониторингом деятельности печатных и электронных СМИ, а также информации в сети Интернет.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
ambush marketing manager
This person serves as the anti-ambush education campaign manager, public advertising control manager, media monitoring as well as broadcast and internet control manager.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > ambush marketing manager
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24 direct media
связь, рекл. прямые средства информации*, средства личной коммуникации* (средства информации, позволяющие передавать информацию непосредственно конкретным получателям информации, напр., телефон, телеграф, факс, интернет, почта; в маркетинге термин относиться к средствам информации, используемым при проведении прямого маркетинга методами личных продаж)Ant:See: -
25 sales and marketing division
отдел продаж и маркетинга
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[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]Тематики
- электросвязь, основные понятия
EN
Англо-русский словарь нормативно-технической терминологии > sales and marketing division
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26 ethnic media
1) СМИ этнические СМИ (телевизионные каналы, радиостанции, теле- и радиопередачи, газеты, журналы, содержание которых направлено на людей определенной расы или национальности; напр., радио для афроамериканцев или испанское телевидение в США)See:2) рекл. этнические средства рекламы* ( рассчитанные на охват людей определенной расы или национальности)See: -
27 ethnic marketing
марк. этнический маркетинг (маркетинговая деятельность, направленная на членов национальных групп, являющихся частью всего общества)See: -
28 social media marketing
Общая лексика: маркетинг в социальных сетяхУниверсальный англо-русский словарь > social media marketing
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29 above-the-line
above-the-line advertising publicité f média;above-the-line costs coûts m média;above-the-line expenditure dépenses f média;above-the-line promotion promotion f média(b) ACCOUNTANCY au-dessus de la ligneabove-the-line accounts comptes m pl de résultats courants;above-the-line costs coûts m au-dessus de la ligne;above-the-line expenditure dépenses f pl au-dessus de la ligneBritish Airways is slashing its above-the-line advertising budget - worth an estimated £30m. And it is letting below-the-line agencies go as part of a major cost-cutting exercise.
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30 venture
I ['ventʃə(r)]1) comm. econ. (undertaking) iniziativa f. imprenditoriale, speculazione f.a publishing, media venture — un'iniziativa editoriale, nel campo dei media
2) (experiment) esperimento m., prova f.II 1. ['ventʃə(r)]1) (offer) azzardare [opinion, suggestion]2.1) (go)to venture into — avventurarsi in [place, street, city]
2) comm. (make foray)to venture into — lanciarsi in [retail market, publishing]
•••nothing ventured nothing gained — prov. chi non risica non rosica
* * *['ven ə] 1. noun(an undertaking or scheme that involves some risk: his latest business venture.) impresa2. verb1) (to dare to go: Every day the child ventured further into the forest.) avventurarsi2) (to dare (to do (something), especially to say (something)): He ventured to kiss her hand; I ventured (to remark) that her skirt was too short.) osare3) (to risk: He decided to venture all his money on the scheme.) rischiare* * *I ['ventʃə(r)]1) comm. econ. (undertaking) iniziativa f. imprenditoriale, speculazione f.a publishing, media venture — un'iniziativa editoriale, nel campo dei media
2) (experiment) esperimento m., prova f.II 1. ['ventʃə(r)]1) (offer) azzardare [opinion, suggestion]2.1) (go)to venture into — avventurarsi in [place, street, city]
2) comm. (make foray)to venture into — lanciarsi in [retail market, publishing]
•••nothing ventured nothing gained — prov. chi non risica non rosica
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31 below-the-line
1 nounMARKETING publicité f hors-médiabelow-the-line advertising publicité f hors-média;below-the-line costs coûts m pl hors-média;below-the-line expenditure dépenses f pl hors-média;below-the-line promotion promotion f hors-média(b) ACCOUNTANCY au-dessous de la lignebelow-the-line accounts comptes m pl de résultats exceptionnels;below-the-line costs coûts m pl au-dessous de la ligne;below-the-line expenditure dépenses f pl au-dessous de la ligneAyres will handle new product development and manage advertising and relationship marketing campaigns. There is likely to be an increased emphasis on below-the-line activity because of the high proportion of custom that comes from repeat visitors.
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32 above-the-line
1 nounMarketing publicité f médiaAccountancy (expenses) au-dessus de la ligne►► Accountancy above-the-line accounts comptes mpl de resultats courants;Marketing above-the-line advertising publicité f média;Accountancy above-the-line costs dépenses fpl au-dessus de la ligne; Marketing coûts mpl média;Accountancy above-the-line expenditure dépenses fpl de création; Marketing dépenses fpl médiaUn panorama unique de l'anglais et du français > above-the-line
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33 Beratungskommission für Marketingfragen
■ UEFA-Kommission, die unter anderem die allgemeine Marketingstrategie für sämtliche UEFA-Wettbewerbe bespricht, in Angelegenheiten betreffend die Beziehungen zwischen der UEFA und ihren verschiedenen Marketing- und Medienpartnern berät und den Austausch unter Nationalverbänden und/oder Vereinen zu Marketing- und Medienangelegenheiten fördert.■ A UEFA committee whose main duties are to discuss the general marketing strategy for all UEFA competitions, to advise on matters concerning the relationship between UEFA and its various marketing and media partners, and to foster exchanges between national associations and/or clubs on marketing and media matters.German-english football dictionary > Beratungskommission für Marketingfragen
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34 MMI
1) Общая лексика: hum. сокр. Michigan Molecular Institute2) Компьютерная техника: Multi Media Interface3) Военный термин: mandatory modification and inspection, manpower management information4) Техника: man-machine interaction5) Химия: Michigan Molecular Institute6) Оптика: man-machine interface7) Психология: индекс одновременного восприятия медиа-источников, media multi tasking index, media multi-tasking index, media multitasking index8) Сокращение: Man Machine Interface, Marina Militaire Italiana9) Физиология: Maximum Medical Improvement10) Электроника: Mobile Metal Ions, Multi Material Interface11) Вычислительная техника: человеко-машинный интерфейс, Mixed Mode Interpreter (JIT, IBM, Java)12) Банковское дело: синтетический индекс курсов акций 20 ведущих американских корпораций (Major Market Index)13) Фирменный знак: Machinery Marketing, Inc., Manufacturers Marketing Incorporated, Medical Marketing International, Music Missions International14) Глоссарий компании Сахалин Энерджи: mandatory medical insurance15) Инвестиции: Major Market Index16) Полимеры: Midland Macromolecular Institute17) Сахалин А: Man-Machine interfaces18) Химическое оружие: modified Mercalli intensity19) Здравоохранение: ММУ (Medical Municipal Institution - муниципальное медицинское учреждение)20) Общественная организация: Medical Ministry International, Missions to Military, Inc.21) NYSE. MMI Companies, Inc. -
35 Mmi
1) Общая лексика: hum. сокр. Michigan Molecular Institute2) Компьютерная техника: Multi Media Interface3) Военный термин: mandatory modification and inspection, manpower management information4) Техника: man-machine interaction5) Химия: Michigan Molecular Institute6) Оптика: man-machine interface7) Психология: индекс одновременного восприятия медиа-источников, media multi tasking index, media multi-tasking index, media multitasking index8) Сокращение: Man Machine Interface, Marina Militaire Italiana9) Физиология: Maximum Medical Improvement10) Электроника: Mobile Metal Ions, Multi Material Interface11) Вычислительная техника: человеко-машинный интерфейс, Mixed Mode Interpreter (JIT, IBM, Java)12) Банковское дело: синтетический индекс курсов акций 20 ведущих американских корпораций (Major Market Index)13) Фирменный знак: Machinery Marketing, Inc., Manufacturers Marketing Incorporated, Medical Marketing International, Music Missions International14) Глоссарий компании Сахалин Энерджи: mandatory medical insurance15) Инвестиции: Major Market Index16) Полимеры: Midland Macromolecular Institute17) Сахалин А: Man-Machine interfaces18) Химическое оружие: modified Mercalli intensity19) Здравоохранение: ММУ (Medical Municipal Institution - муниципальное медицинское учреждение)20) Общественная организация: Medical Ministry International, Missions to Military, Inc.21) NYSE. MMI Companies, Inc. -
36 below-the-line
1 nounMarketing publicité f hors-médiaAccountancy (expenses) au-dessous de la ligne►► below-the-line accounts comptes mpl de résultats exceptionnels;Marketing below-the-line advertising publicité f hors-média;Accountancy below-the-line costs coûts mpl hors-média;Marketing below-the-line promotion promotion f hors-médiaUn panorama unique de l'anglais et du français > below-the-line
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37 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
38 manager
сущ.сокр. mgr1) упр. менеджер, управляющий, руководитель, директор, заведующий (лицо, осуществляющее руководство людьми, управление процессами, распоряжение имуществом и т. п.; первоначально термин использовался в основном в частном секторе, однако позже стал применяться и в области государственного управления)Syn:See:absentee manager, account manager, accounting manager, accounts manager, acting manager, administrative manager, advertisement manager, advertising agency manager, advertising manager, advertising production manager, alternative asset manager, area manager, artist's manager, asset manager, assistant manager, assistant to manager, bank manager, benefits manager, booking manager, branch manager, branch office manager, brand manager, building manager, business manager, business promotion manager, CDO asset manager, CDO manager, change manager, circulation manager, claim manager, claims manager, comanager, co-manager, combination export manager, commercial manager, commissary manager, compensation manager, contract manager, customer service manager, data processing manager 1), debt manager, department manager, departmental manager, deputy manager, design manager, display manager 1), district manager, divisional manager, economic manager, employee benefits manager, employee welfare manager, employment manager, engineering managers, entrepreneurial manager, estate manager, executive manager, export manager, export sales manager, factory manager, factory services manager, farm manager, field district manager, field sales manager, finance manager, financial manager, first-line manager, fishery manager, floor manager, functional manager, fund manager, general manager, goods manager, group brand manager, group manager, house manager 1), &2, human resources manager, insurance claim manager, insurance claims manager, insurance manager, integrating manager, interim manager, inventory manager, investment manager, joint manager 1), junior manager, knowledge manager 1) а), labor relations manager, labour manager, line manager, list manager 1), &2, location manager, lodging managers, mailing list manager, market manager, marketing administration manager, marketing manager, marketing research manager, material control manager, media manager 1), middle manager, money manager, national sales manager, new product manager, new products manager, non-owning manager, office manager, one-minute manager, operating manager, operations manager, owner-manager, paid manager, parts manager, pension manager, pension plan manager, pension scheme manager, pensions manager, personal manager, personnel manager, planning manager, plant manager, portfolio manager, primary care manager, procurement manager, procurement services manager, product development manager, product group manager, product line manager, product manager, product promotion manager, product sales manager, production control manager 1), production manager, production theatrical manager, professional manager, program manager 1), project manager, promotion manager, promotional manager, property manager, public relations managers, purchasing manager, quality control manager, quality manager, ranch manager, real estate asset manager, regional manager, regional sales manager, relationship manager, research manager, risk manager, run-off manager, safety manager, sales managers, sales promotion manager, security manager, senior manager, service manager, shift manager, special manager, staff manager, 1), stockroom manager, sub-manager, supplies manager, syndicate manager, system manager 1), technical manager, technology manager, top manager, traffic manager, training manager, transportation manager, turnaround manager, unit manager, upper manager, value stream manager, vice-manager, works manager, manager's assistant, manager's fee, manager's job, manager's performance, manager's qualities, Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc.2) комп. администратор; менеджер; распорядитель; диспетчер (компьютерная программа либо устройство, предназначенное для автоматической организации данных, управления другими устройствами или программами)Syn:See:data processing manager 2), display manager 2), house manager 2), б, knowledge manager 2) б), list manager 3) б), media manager, production control manager 2), program manager 2), 2), system manager 2)3) фин., банк. банк-организатор займа*, управляющий банк* (банк, входящий в группу организаторов размещения нового выпуска ценных бумаг или синдицированного кредита; может быть главным организатором или одним из организаторов)See:
* * *
менеджер, управляющий: 1) лицо, осуществляющее оперативное руководство компанией или ее подразделением; 2) банк - организатор займа, в отличие от простого участника синдиката; может быть главным организатором (лид-менеджер) или одним из организаторов (коменеджер); см. co-manager;* * *руководитель; менеджер; участник синдиката по размещению ценных бумаг (о банке). . Словарь экономических терминов . -
39 mass
mass [mæs]1 noun∎ Textiles dyed in the mass teinté dans la masse(b) (large quantity or amount) masse f, quantité f;∎ a mass of documents une masse de documents;∎ a mass of work une quantité de travail;∎ the streets were a solid mass of people/traffic les rues regorgeaient de monde/de voitures∎ the dark mass of the mountains la masse sombre des montagnes(d) (majority) majorité f, plupart f;∎ the mass of the people are in favour of this policy la majorité des gens est favorable à cette politique;∎ in the mass dans l'ensemble∎ land mass masse f continentale(for all → communication, education) de masse; (large-scale → starvation, unemployment) à ou sur une grande échelle; (involving many → resignation) massif, en masse; (collective → funeral) collectif;∎ this product will appeal to a mass audience ce produit plaira à un large public∎ the crowds were massing in the square des milliers de personnes se massaient sur la place(troops) masser(a) the masses les masses fpl;∎ culture for the masses la culture à la portée de tous∎ we've got masses on en a plein;∎ masses of des masses de, plein de;∎ we ate masses of sweets on a mangé plein de bonbons►► mass circulation grande diffusion f, diffusion f de masse;mass communication communication f de masse;mass consumption consommation f de masse;mass culture culture f de masse;mass demonstration grande manifestation f;Marketing mass display présentation f en masse;mass distribution distribution f de masse, grande distribution f;mass distribution sector secteur m de la grande distribution;mass execution exécution f en masse;mass extinction extinction f de masse ou massive;mass grave charnier m;mass hypnosis hypnose f collective;mass hysteria hystérie f collective;mass mailing envoi m en nombre;mass market marché m de masse;mass marketing marketing m de grande consommation, marketing m de masse;mass media mass media mpl;mass meeting grand rassemblement m;mass murder tuerie f;Grammar mass noun nom m non comptable;Chemistry mass number nombre m de masse;mass production fabrication f ou production f en série;∎ it goes into mass production next week la production en série commence la semaine prochaine;mass protest protestation f en masse;Computing mass storage mémoire f de masse;mass suicide suicide m collectif;mass tourism tourisme m de masse;mass unemployment chômage m sur une grande échelle -
40 IMC
1) Компьютерная техника: intermodule communication2) Авиация: косвенные расходы на техническое обслуживание, сложные метеорологические условия (instrument meteorological conditions)3) Военный термин: Inter Mud Communication, Inter Mud Communications, The International Medical Corps, instructional materials center, integrated maintenance chart, integrated maintenance concept, international manpower ceiling, item management coding, item master card4) Техника: International Micrographic Congress, Internet mail connector, chief instrument man, incident management center, integrated microelectronic circuitry, integrated microwave circuit, integrated monolithic circuit, метеорологические условия для полётов по приборам5) Религия: Indian Muslim Council6) Страхование: International Maritime Committee (Antwerpen)7) Грубое выражение: Immense Mound Of Crap, Inbred Monkey Cunt8) Сокращение: Image Capture Unit, Image Motion Compensation, Instrument Meteorological Conditions / Control, Instrumented Multispectral Cue, Internal Management Control, International Mail Centre (Hong Kong, 2006), International Meteorological Committee, International Midshipman Course (UK), International Music Council, International Mechanical Code, Inter-Ministerial Committee9) Университет: Idea Mechanism Center10) Физиология: In My Care11) Вычислительная техника: Information Management Concept, Information, Management und Consulting (GmbH, Deutschland), Information Management and Communication (organization, UK, Liverpool Hope University)13) Космонавтика: Instituto Mexicano de Comunicaciones14) Банковское дело: международная валютная конференция (организуемая Американской банковской ассоциацией; International Monetary Conference)15) Фирменный знак: Information Manufacturing Corporation, Invention Machine Corporation, Irish Multiplex Cinemas, It's My Company16) Экология: International Maritime Committee17) Реклама: Комплексная маркетинговая коммуникация18) СМИ: Independent Media Center, Independent Media Centre, Independent Media Commission, Interactive Multimedia Culture19) Деловая лексика: Information Management And Collaboration, Instructional Media Center, Integrated Marketing Communication, Integrated Marketing Communications20) Инвестиции: International Monetary Conference21) Автоматика: integrated metrology center22) Химическое оружие: inert mine with collar23) Авиационная медицина: instrument meteorological conditions24) Маркетология: Интегрированные коммуникации маркетинга25) Электротехника: intermediate metal conduit26) Чат: Illusionary Minds Chat
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