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41 consumer
consommateur(trice) m, fconsumer acceptance réceptivité f des consommateurs;consumer adviser conseiller(ère) m, f de clientèle;Consumers' Assocation = association britannique de consommateurs;consumer audit audit m consommateur;consumer behaviour comportement m du consommateur;consumer behaviour study étude f du comportement du consommateur;consumer benefit bénéfice m consommateur;consumer brand marque f grand public;consumer confidence niveau m de confiance des consommateurs;consumer credit crédit m à la consommation;consumer debt endettement m des consommateurs;consumer demand demande f des consommateurs;consumer durables biens m pl de consommation (durables);consumer expenditure dépenses f pl de consommation;consumer goods biens de (grande) consommation;consumer group groupe m de consommateurs;consumer industry industrie f de consommation;consumer journalism = journalisme dans le cadre de la défense des consommateurs;consumer loan prêt m à la consommation, prêt personnel;consumer loyalty fidélité f du consommateur;consumer magazine magazine m pour les consommateurs;consumer market marché m de la consommation;consumer motivation motivation f de consommateur;consumer organization organisme m de défense des consommateurs;consumer panel groupe-témoin m, panel m de consommateurs;consumer preference préférence f du consommateur;American consumer price index indice m des prix à la consommation;consumer product bien m de consommation;consumer profile profil m du consommateur;consumer protection défense f des consommateurs;consumer protection agency bureau m d'acceuil des consommateurs;consumer purchasing power richesse f vive;consumer research recherche f sur les besoins des consommateurs;consumer resistance résistance f ou réticence f des consommateurs;consumer satisfaction satisfaction f du consommateur;consumer society société f de consommation;consumer sovereignty souveraineté f du consommateur;consumer spending dépenses de consommation ou des ménages;consumer survey enquête f auprès des consommateurs;consumer test test m auprès des consommateurs;consumer test group groupe test des consommateurs;consumer testing tests m pl auprès des consommateurs;consumer trends tendances f pl de la consommationThat is a bit extreme, but making assumptions about people can be counter-productive and lead to a puzzling, if not insulting, experience. It is a case of traditional brand-value building competing with the current digital-channels marketing mantra of tailoring the retail offering to an audience of one. The Internet has given retailers more direct access to consumer behaviour and is capable of producing staggering amounts of "clickstream" and other data for analysis.
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42 appropriation
n1) ассигнование, выделение на определенные цели2) pl средства3) присвоение
- additional appropriations
- advertising appropriations
- budget appropriations
- budgetary appropriations
- capital appropriations
- consolidated appropriations
- deferred appropriations
- earmarked appropriations
- expenditure appropriations
- financial appropriations
- itemized appropriation
- marketing effort appropriations
- no-year appropriations
- original appropriation
- overall appropriation
- planned appropriation
- private appropriation
- segregated appropriation
- special appropriations
- supplementary appropriations
- appropriations for social needs
- appropriation of funds
- appropriations for pensions
- appropriation of funds to the reserve
- appropriation of the goods to the contract
- appropriation of labour power
- appropriation of labour time
- appropriation of net income
- appropriation of payments
- appropriation of profitsEnglish-russian dctionary of contemporary Economics > appropriation
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43 quota
n1) доля, часть2) квота; контингент; взнос страны-члена в МВФ3) норма
- advance quota
- amortization quota
- bargaining quota
- basic quota
- bilateral quotas
- building quota
- buying quota
- country-by-country quota
- current quotas
- duty-free quotas
- established quota
- excessive quotas
- export quota
- foreign exchange quota
- global quota
- immigration quota
- import quota
- International Monetary Fund quota
- marketing quota
- maximum quota
- minimum quota
- negotiated price quotas
- output quota
- production quota
- purchase quota
- quantitative quota
- sales quota
- sea freight quota
- special quota
- tariff quota
- tax quota
- taxable quota
- understated quotas
- yearly quota
- quota of expenditure
- quotas of exports
- quotas of imports
- quota of profits
- above quota
- allocate quotas
- cut quotas
- establish a quota
- exceed a quota
- fix a quota
- impose a quota on importation of cars
- increase a quota
- lift the quota on imported cars
- operate quotas
- raise a quota
- reduce a quota
- secure duty-free quotas
- set a quota
- take up a quota -
44 quota
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45 анализ
анализ м. (данных, результатов, сигналов) Auswertung fанализ м. кристаллов Kristallanalyse f; Röntgen-Feinstrukturanalyse f; матер. Röntgen-Feinstrukturuntersuchung f; Röntgen-Kristallstrukturanalyse f; Röntgen-Strukturanalyse f; Röntgen-Strukturuntersuchung fанализ м. производительности и расходов (сетевое планирование) Analysis of Performance and Expenditure; APEX -
46 hand
A n1 Anat main f ; he had a pencil/book in his hand il avait un crayon/un livre dans la main ; she had a pistol/umbrella in her hand elle avait un pistolet/un parapluie à la main ; he stood there, gun/suitcase in hand il était là, un pistolet/une valise à la main ; to get ou lay one's hands on mettre la main sur [money, information, key, person] ; he eats/steals everything he can get ou lay his hands on il mange/vole tout ce qui lui passe sous le nez ; to keep one's hands off sth ne pas toucher à [computer, money] ; to keep one's hands off sb laisser qn tranquille ; they could hardly keep their hands off each other ils avaient du mal à se retenir pour ne pas se toucher ; to take sb's hand prendre la main de qn ; to take sb by the hand prendre qn par la main ; they were holding hands ils se donnaient la main ; to hold sb's hand lit tenir qn par la main ; fig ( give support) [person] tenir la main à qn ; [government] soutenir qn ; to do ou make sth by hand faire qch à la main ; the letter was delivered by hand la lettre a été remise en mains propres ; ‘by hand’ ( on envelope) ‘par porteur’ ; they gave me 50 dollars in my hand il m'ont donné 50 dollars de la main à la main ; from hand to hand de main en main ; look! no hands! regarde! sans les mains! ; to have one's hands full lit avoir les mains pleines ; fig avoir assez à faire ; to seize an opportunity with both hands saisir l'occasion à deux mains ; hands up, or I shoot! les mains en l'air, ou je tire! ; to be on one's hands and knees être à quatre pattes ; we can always use another pair of hands une autre paire de bras ne serait pas de trop ; hands off ○ ! pas touche ○ !, bas les pattes ○ ! ; ‘hands off our schools’ ( slogan at rally) ‘ne touchez pas à nos écoles’ ; please put your hands together for Max! s'il vous plaît applaudissez Max! ;2 ( handwriting) écriture f ; in a neat hand rédigé d'une belle écriture ; in her own hand rédigé de sa propre main ;3 (influence, involvement) influence f ; to have a hand in sth prendre part à [decision, project] ; avoir quelque chose à voir avec [demonstration, robbery] ; to have a hand in planning ou organizing sth prendre part à l'organisation de qch ; to stay ou hold one's hand patienter ; I thought I recognized your hand j'ai cru avoir reconnu ton style ;4 ( assistance) coup m de main ; to give ou lend sb a (helping) hand donner un coup de main à qn ; I need a hand with my suitcases j'ai besoin d'un coup de main pour porter mes valises ;5 ( round of applause) to give sb a big hand applaudir qn très fort ; let's have a big hand for the winner! applaudissons bien fort le gagnant! ;6 ( consent to marriage) to ask for/win sb's hand (in marriage) demander/obtenir la main de qn (en mariage) ;7 ( possession) to be in sb's hands [money, painting, document, power, affair] être entre les mains de qn ; the painting is in private hands le tableau est entre les mains d'un particulier ; to change hands changer de mains ; to fall ou get into sb's hands [information, equipment] tomber entre les mains de qn ; to fall ou get into the wrong hands [documents, weapons] tomber en mauvaises mains ; in the right hands this information could be useful en bonnes mains, cette information pourrait être utile ; to be in good ou safe hands [child, money] être en bonnes mains ; to put one's life in sb's hands remettre sa vie entre les mains de qn ; to place ou put sth in sb's hands confier qch à qn [department, office] ; remettre qch entre les mains de qn [matter, affair] ; to play into sb's hands jouer le jeu de qn ; the matter is out of my hands cette affaire n'est plus de mon ressort ;8 ( control) to get out of hand [expenditure, inflation] déraper ; [children, fans] devenir incontrôlable ; [demonstration, party] dégénérer ; things are getting out of hand on est en train de perdre le contrôle de la situation ; to take sth in hand prendre [qch] en main [situation] ; s'occuper de [problem] ; to take sb in hand prendre qn en main [child, troublemaker] ;9 Games ( cards dealt) jeu m ; ( game) partie f ; to show one's hand lit, fig montrer son jeu ; to throw in one's hand lit, fig abandonner la partie ;10 ( worker) Agric ouvrier/-ière m/f agricole ; Ind ouvrier/-ière m/f ; Naut membre m de l'équipage ; the ship went down with all hands le bateau a coulé corps et biens ;11 ( responsibility) to have sth/sb on one's hands avoir qch/qn sur les bras [unsold stock, surplus] ; to take sb/sth off sb's hands débarrasser qn de qn/qch ; to have sth off one's hands ne plus avoir qch sur les bras ; they'll have a strike on their hands if they're not careful ils vont se retrouver avec une grève sur les bras s'ils ne font pas attention ;12 ( available) to keep/have sth to hand garder/avoir qch sous la main [passport, pen, telephone number] ; to be on hand [person] être disponible ; the fire extinguisher was close to hand ou near at hand l'extincteur n'était pas loin ; help was close at hand les secours étaient à proximité ; to grab the first coat that comes to hand attraper n'importe quel manteau ;13 ( skill) to try one's hand at sth s'essayer à [photography, marketing] ; to try one's hand at driving/painting s'essayer à la conduite/la peinture ; to set ou turn one's hand to sth/doing entreprendre qch/de faire ; she can turn her hand to almost anything elle sait pratiquement tout faire ; to keep/get one's hand in garder/se faire la main ;18 ( source) I got the information first/second hand j'ai eu l'information de première main/par l'intermédiaire de quelqu'un ;19 (aspect, side) on the one hand…, on the other hand… d'une part… d'autre part… ; on the other hand ( conversely) par contre ; on every hand partout.2 ( underway) en cours ; work on the road is already in hand les travaux sur la route sont déjà en cours ; the preparations are well in hand les préparatifs sont bien avancés ;3 ( to spare) I've got 50 dollars in hand il me reste 50 dollars ; she finished the exam with 20 minutes in hand elle a terminé l'examen avec 20 minutes d'avance ; I'll do it when I have some time in hand je le ferai quand j'aurai du temps devant moi ; stock in hand Comm marchandises en stock.D at the hands of prep phr his treatment at the hands of his captors la façon dont il a été traité par ses ravisseurs ; our defeat at the hands of the French team notre défaite contre l'équipe française.E vtr ( give) to hand sb sth ou to hand sth to sb donner qch à qn [form, letter, ticket] ; passer qch à qn [knife, screwdriver] ; remettre qch à qn [trophy] ; to hand sb out of a car aider qn à sortir d'une voiture.the left hand doesn't know what the right hand is doing la main gauche ignore ce que fait la droite ; to know sth like the back of one's hand connaître qch comme le dos de la main ; many hands make light work Prov plus on est nombreux plus ça va vite ; I could do that with one hand tied behind my back! je pourrais le faire les doigts dans le nez ○ ! ; you've got to hand it to her/them… il faut lui/leur faire cette justice… ; he never does a hand's turn il ne remue pas le petit doigt ; to win hands down gagner haut la main.■ hand back:▶ hand [sth] back, hand back [sth] rendre [object, essay, colony] (to à).■ hand down:▶ hand [sth] down, hand down [sth] ( transmit) transmettre [heirloom, property, tradition, skill, story] (from de ; to à) ;▶ hand [sth] down to sb, hand down [sth] to sb1 ( pass) faire passer [qch] à qn [boxes, books] ;2 ( pass on after use) passer [qch] à qn [old clothes].■ hand in:▶ hand [sth] in, hand in [sth]1 ( submit) remettre [form, petition, ticket] (to à) ; rendre [homework] ; to hand in one's notice ou resignation donner sa démission ;2 ( return) rendre [equipment, keys].■ hand on:▶ hand [sth] on, hand on [sth] passer [collection plate, baton].■ hand out:▶ hand [sth] out, hand out [sth] distribuer [food, leaflets] distribuer [punishments, fines] ; péj prodiguer pej [advice].■ hand over:2 ( transfer power) passer la main à [deputy, successor] ;3 ( on telephone) I'll just hand you over to Rosie je te passe Rosie ;▶ hand over [sth], hand [sth] over rendre [weapon] ; céder [collection, savings, territory, title, business, company] ; livrer [secret] ; transmettre [power, problem] ; remettre [keys] ; céder [microphone, controls] ; the mugger forced him to hand over his money le voleur l'a obligé à lui remettre son argent ; that pen's mine, hand it over! ce stylo est à moi, rends-le moi! ;▶ hand [sb] over, hand over [sb] livrer [prisoner, terrorist] (to à) ; to hand a baby/patient over to sb remettre un enfant/un malade entre les mains de qn.■ hand round:▶ hand [sth] round, hand round [sth] faire circuler [collection plate, leaflets, drinks, sandwiches].■ hand up:▶ hand [sth] up to sb passer [qch] à qn [hammer, box]. -
47 advertising
advertising ['ædvətaɪzɪŋ]1 noun (UNCOUNT)(a) (promotion) publicité f(b) (advertisements) publicité f(c) (business) publicité f;∎ he works in advertising il travaille dans la publicité(budget, material) publicitaire►► advertising agency agence f de publicité;advertising agent agent m de publicité;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;Marketing advertising awareness notoriété f publicitaire;Computing advertising banner (on web page) bandeau f publicitaire;advertising brochure plaquette f publicitaire;advertising campaign campagne f publicitaire ou de publicité;advertising concept idée f publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising department service m de la publicité;advertising director directeur(trice) m,f de la communication ou de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive chef m de la publicité;advertising expenditure dépenses fpl publicitaires;advertising gimmick gadget m publicitaire;advertising jingle jingle m, officially recommended term sonal m;advertising medium média m ou support m publicitaire;advertising rates tarif m des insertions;advertising revenue recettes fpl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising space espace m publicitaire;advertising standards normes fpl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaireUn panorama unique de l'anglais et du français > advertising
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48 functional budget
Fina budget of income and/or expenditure applicable to a particular function. A function may refer to a department or a process. Functional budgets frequently include the following: production cost budget (based on a forecast of production and plant utilization); marketing cost budget; sales budget; personnel budget; purchasing budget; and research and development budget. [m1] Also known as departmental budget -
49 бюджетное направление
бюджетное направление
Главное направление деятельности по финансовым аспектам работы ОКОИ, включая доходы и расходы. Бюджетное направление отражает ключевую деятельность функции «Финансы» по созданию и управлению бюджетом ОКОИ на постоянной основе, а также отражает ключевые виды деятельности функции «Маркетинг», приносящие доходы. Обе функции должны тесно сотрудничать для обеспечения эффективного планирования и реализации этого направления деятельности.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
budget stream
Main activity stream for the financial aspects of the OCOG, including both revenue and expenditure. The budget stream reflects the Finance function's key activity of establishing and managing the OCOG's budget in an ongoing manner, and it also reflects the Marketing function's key revenue activities. Both functions must work closely together to ensure effective planning and delivery of this activity stream.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > бюджетное направление
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50 budget stream
бюджетное направление
Главное направление деятельности по финансовым аспектам работы ОКОИ, включая доходы и расходы. Бюджетное направление отражает ключевую деятельность функции «Финансы» по созданию и управлению бюджетом ОКОИ на постоянной основе, а также отражает ключевые виды деятельности функции «Маркетинг», приносящие доходы. Обе функции должны тесно сотрудничать для обеспечения эффективного планирования и реализации этого направления деятельности.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
budget stream
Main activity stream for the financial aspects of the OCOG, including both revenue and expenditure. The budget stream reflects the Finance function's key activity of establishing and managing the OCOG's budget in an ongoing manner, and it also reflects the Marketing function's key revenue activities. Both functions must work closely together to ensure effective planning and delivery of this activity stream.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > budget stream
См. также в других словарях:
marketing expenditure — ➔ expenditure * * * marketing expenditure UK US noun [U] MARKETING ► the amount of money a company spends on marketing: »Fighting to defend its market share through higher marketing expenditure has badly affected profit margins … Financial and business terms
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below-the-line — ̷ ̷| ̷ ̷ ̷ ̷| ̷ ̷ adverb (or adjective) 1. : in that part of the score sheet in bridge reserved for the trick score 2. : classified as an unusual or nonrecurring expense or revenue item rather than as a current expense or asset * * * below the… … Useful english dictionary
Focus group — Marketing Key concepts Product marketing · Pricing … Wikipedia
Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… … Universalium