-
21 MARKETING
Маркетинг
Комплексное изучение и прогнозирование потребительского спроса с целью удовлетворения потребностей потребителей в соответствующих товарах и услугах. Маркетинг выходит за рамки задач реализации продукции компании. Процесс начинается с исследования рынка для выяснения потребительского спроса, затем следует разработка новой продукции с целью удовлетворения этого спроса, далее предусматривается продвижение товаров на рынок посредством комплекса маркетинговых мероприятий - установления цен, рекламы, стимулирования сбыта и т.д. и, наконец, распространение продукции через каналы сбыта (см. Distribution channel). См. Market research, Product development, Marketing mix.Новый англо-русский словарь-справочник. Экономика. > MARKETING
-
22 marketing chain
марк. маркетинговая сеть [цепь\] (система продвижения товара от производителя конечному потребителю; может иметь несколько разновидностей: непосредственная продажа производителем потребителю; продажа через постоянного торгового посредника; продажа одному главному дистрибьютору, который подключает других более мелких дистрибьюторов, и др.)See: -
23 channel support
Mktgmarketing or financial support aimed at improving the performance of organizations that sell and distribute products to customers, for example, retailers, sales teams, or wholesalers -
24 marketing communications channel
canal m de communication commercialeEnglish-French business dictionary > marketing communications channel
-
25 distribution channel
марк. канал распределенияа) (элемент внутреннего торгового аппарата фирмы либо торговый посредник, через которого осуществляется реализация определенного вида продукции определенной группе покупателей)See:б) (совокупность независимых организаций, участвующих в процессе продвижения товара или услуги от производителя к потребителю)Syn:See:* * ** * *канал сбыта сеть фирм, необходимых для доведения товаров или услуг от производителей до потребителей; главными участниками такой сети являются оптовые и розничные торговцы -
26 multi-channel marketing
марк. многоканальный маркетинг (вид маркетинга, при котором организация создает два и более каналов распределения для обслуживания одного или нескольких сегментов рынка; напр., сбыт строительных материалов осуществляется как напрямую строительным организациям, так и через оптовых и розничных торговцев)See:Англо-русский экономический словарь > multi-channel marketing
-
27 multi-channel
прил.тж. multichannel1) марк. многоканальный (в маркетинге: связанный с несколькими каналами распределения продукта, задействующий несколько каналов распределения продукта)The multi-channel approach expands distribution and allows the marketer to reach a wider market. — Многоканальный подход расширяет дистрибуцию продукта и позволяет маркетологам получить доступ к более широкому рынку.
See:2) ТМО многоканальный ( о системе с несколькими каналами обслуживания заказов)Ant:See: -
28 one-level distribution channel
Un panorama unique de l'anglais et du français > one-level distribution channel
-
29 direct marketing
Розничная продажа или реклама товара с выходом непосредственно на потенциального покупателя, для чего используются такие средства, как почта (в том числе электронная), телефон, визиты агента по продаже и т.п. В последнее время методы прямого маркетинга значительно усовершенствовались; возникли новые способы общения с клиентами, например, "телемаркетинг" [telemarketing] - предоставление покупателю возможности пользоваться бесплатными телефонными номерами [ toll-free number], создание специальных "магазинных телеканалов" [shopping channel], позволяющих сначала увидеть товар, сразу заказать его по телефону и оплатить с помощью кредитной карточки [ credit card]. Большую роль в этом сыграло распространение компьютерных баз данных потенциальных покупателей [ mailing list], классифицированных по уровню доходов, интересам, роду занятий и т.п.English-Russian dictionary of regional studies > direct marketing
-
30 shopping channel
English-Russian dictionary of regional studies > shopping channel
-
31 side
I 1. [saɪd]1) (of body, hill) fianco m., lato m.; (of boat) fiancata f.; (of object, building) lato m.; (of ravine, cave) parete f.; (of box) lato m.on one's o its side di lato; side by side fianco a fianco; don't leave my side resta al mio fianco; the north side of town la parte settentrionale della città; "this side up" — (on package, box) "alto"
2) (surface of flat object) lato m.; (of record) lato m., facciata f.the right side — (of cloth) il dritto; (of coin, paper) il recto
the wrong side — (of cloth, coin, paper) il rovescio
3) (edge) (of lake, road) bordo m., margine m.at o by the side of — sul bordo o margine di [ road]; sulla sponda di [ lake]
4) (aspect) lato m., faccia f., aspetto m.; (of story) versione f.he's on the marketing side — (in company) lavora per l'ufficio marketing
5) (opposing group) parte f., fazione f.you've really let the side down — fig. ci hai veramente delusi
7) (page) facciata f.8) (line of descent) discendenza f.9) colloq. (TV channel) canale m.10) on the side2.to do sth. on the side — (in addition) fare qcs. come attività secondaria; (illegally) fare qcs. in nero
modificatore [door, window, entrance, road] laterale3.many-sided problem — problema complesso o sfaccettato
••time is on our side — il tempo è dalla nostra parte o ci è favorevole
to be on the safe side — (allowing enough time) per non correre rischi; (to be certain) per stare sul sicuro
to be on the wrong, right side of 40 — avere più, meno di 40 anni
to get on the wrong, right side of sb. — prendere qcn. per il verso sbagliato, giusto
to put sth. to one side — mettere [qcs.] da parte [object, task]
II [saɪd]to take sb. to one side — prendere qcn. da parte
* * *1. noun1) ((the ground beside) an edge, border or boundary line: He walked round the side of the field; He lives on the same side of the street as me.) lato2) (a surface of something: A cube has six sides.) lato, faccia3) (one of the two of such surfaces which are not the top, bottom, front, or back: There is a label on the side of the box.) lato4) (either surface of a piece of paper, cloth etc: Don't waste paper - write on both sides!) lato, facciata5) (the right or left part of the body: I've got a pain in my side.) fianco6) (a part or division of a town etc: He lives on the north side of the town.) parte7) (a slope (of a hill): a mountain-side.) versante8) (a point of view; an aspect: We must look at all sides of the problem.) aspetto9) (a party, team etc which is opposing another: Whose side are you on?; Which side is winning?) squadra, formazione2. adjective(additional, but less important: a side issue.) secondario- - side- - sided
- sidelong
- sideways
- sideburns
- side effect
- sidelight
- sideline
- sidelines
- side road
- sidestep
- side-street
- sidetrack
- sidewalk
- from all sides
- on all sides
- side by side
- side with
- take sides* * *I 1. [saɪd]1) (of body, hill) fianco m., lato m.; (of boat) fiancata f.; (of object, building) lato m.; (of ravine, cave) parete f.; (of box) lato m.on one's o its side di lato; side by side fianco a fianco; don't leave my side resta al mio fianco; the north side of town la parte settentrionale della città; "this side up" — (on package, box) "alto"
2) (surface of flat object) lato m.; (of record) lato m., facciata f.the right side — (of cloth) il dritto; (of coin, paper) il recto
the wrong side — (of cloth, coin, paper) il rovescio
3) (edge) (of lake, road) bordo m., margine m.at o by the side of — sul bordo o margine di [ road]; sulla sponda di [ lake]
4) (aspect) lato m., faccia f., aspetto m.; (of story) versione f.he's on the marketing side — (in company) lavora per l'ufficio marketing
5) (opposing group) parte f., fazione f.you've really let the side down — fig. ci hai veramente delusi
7) (page) facciata f.8) (line of descent) discendenza f.9) colloq. (TV channel) canale m.10) on the side2.to do sth. on the side — (in addition) fare qcs. come attività secondaria; (illegally) fare qcs. in nero
modificatore [door, window, entrance, road] laterale3.many-sided problem — problema complesso o sfaccettato
••time is on our side — il tempo è dalla nostra parte o ci è favorevole
to be on the safe side — (allowing enough time) per non correre rischi; (to be certain) per stare sul sicuro
to be on the wrong, right side of 40 — avere più, meno di 40 anni
to get on the wrong, right side of sb. — prendere qcn. per il verso sbagliato, giusto
to put sth. to one side — mettere [qcs.] da parte [object, task]
II [saɪd]to take sb. to one side — prendere qcn. da parte
-
32 MC
1) Компьютерная техника: Manual Compression, Memory Card, Micro Compact, Modular Computing, Multimedia Card2) Спорт: Marathon Concept3) Латинский язык: Medium Coeli4) Военный термин: Joint Military Intelligence College, Maintenance Console, Maneuver Control, Marine Corps, Master Chief, Materiel Command, Midnight Commander, Military Claimant, Military Code, Military Cross, Missile Command, Mission Critical, Mobility Corridor, Morale Check, Morse code, Multi-Channel MC&G Mapping, Charting and Geodesy, Munitions Command, machine carbine, main channel, maintenance center, maintenance code, maintenance cycle, major component, manual control, mapping camera, master commandant, material central, material code, material committee, material control, materiel center, maximum concealable, medical center, medical certificate, medium capacity, message center, metal case, military channels, military characteristics, military college, military community, military construction, military coordination, military correspondent, missile carrier, missile channel, missile checkout, missile code, missile compartment, missile container, missile control, missile crew, mission capable, mission control, mobile communications, mobile control, mode change, mode code, monitoring and control, mortar carrier, motor carrier, motor convoy, motorcar, motorcycle, movement center, movement control, muzzle cap, Military Committee (NATO), Megacycles (superseded by megahertz), modular charge5) Техника: Minuteman computer, Mitsubishi Corporation, machine committee, magnetic course, main circulator, main condenser, maintenance check, maintenance complexity, manual clock, marked capacity, medico-surgical, medium-curing, memory controller, metal clad, metal clad switchgear, metric carat, military computer, minutes charged, miscellaneous data, monitoring center, mud-cut, multichannel voice-frequency telegraphy6) Сельское хозяйство: medico-chirurgical7) Шутливое выражение: Mad Cashier, Mistress Of Chaos8) Химия: Molten Carbonate9) Математика: марковская цепь (Markov chain), метод Монте-Карло10) Метеорология: Meteorological Codes11) Железнодорожный термин: Maine Coast Railroad Corporation12) Юридический термин: Major Case, Male Caller, Move The Crowd13) Экономика: предельные издержки (marginal cost)14) Бухгалтерия: Marketing Cost, Master Card, предельная стоимость капитала (marginal cost of capital), Master Charge (now called MasterCard), добавочная себестоимость (производства дополнительной единицы продукции)15) Автомобильный термин: mixture control16) Грубое выражение: Marketing Crap17) Музыка: Mad Catz, My Computer, аудиокассета, эм-си (Microphone Controller; Master of Ceremony - исполнитель вокала в хип-хоп культуре)18) Политика: Macau19) Психология: multiple choice20) Телекоммуникации: Make Call, main cross-connect, Main Cross-Connect (DEC)21) Сокращение: Mail Centre (UK, 2006), Marine Corps (USA), Master Controller, Master of Ceremonies, Medical Corps, Medium Case bomb, Member of Congress, Missile Center, Missile Controller, Mission Computer, Mission-Capable, Monaco, Motivate The Crowd, Multiply-Convolve, main computer, main coolant, maintenance costs, manhole cover, medicine cabinet, momentary contact, motor chain, multichip, multiple contact, Morning Call (daily, USA), Machine Check, Marginal costs, Master Clock, Master Control, Miniature Camera, Minister Councillor, Multi Channel, Multiple Compartments22) Театр: Music Cinema23) Текстиль: Mini Cutouts24) Университет: Main Campus25) Физика: Magnetic Coil26) Физиология: Mad Cow27) Электроника: Meter Coupled, Microphone Controller, Middle Carbonate, Motorcycle Club, Multipoint Controller28) Вычислительная техника: magnetic core29) Нефть: Ministry of Construction, mud cut, загрязнённый буровым раствором (mud-cut), метрический карат (metric carat), проверка технического состояния (maintenance check)30) Биохимия: Mast Cells31) Банковское дело: кредит по операциям с маржей (marginal credit)32) Организация производства: получение разрешений, разрешения должны быть получены, разрешения получены33) Транспорт: Marine Commercial, Motor Coach, Moved Centerline, Mystery Car34) Силикатное производство: magnesia-chrome35) Фирменный знак: M Care, McCoy, Merciless Creations, Mystic Crystals36) Реклама: ведущий37) СМИ: Main Character, Media Card, Micro Cassette, Movie Clip, Multimedia Content38) Деловая лексика: Marginal Cost, Mic Controller, market capitalisation39) Глоссарий компании Сахалин Энерджи: Main Contractor, Mechanical Completion40) Образование: Men's Club41) Инвестиции: marginal credit42) Сетевые технологии: Motorola Corp., Multi Computer43) Полимеры: marginal check, medium curing, moisture content44) Программирование: Master Clear45) Автоматика: machining center, magnetic card46) Контроль качества: Monte Carlo (method)47) Океанография: Maritime Commission48) Сахалин Ю: marshalling cabinet49) Расширение файла: M3CG intermediate language file (Modula-3), Manual Chapter (NRC Inspection Manual)50) SAP.тех. код поиска51) Нефть и газ: manual call point, medium pressure steam condensate, motor control block, завершение механической части52) Военно-политический термин: Military Committee53) Электротехника: making capacity, mercury contact, metal-clad, multiple contacts54) Фармация: (масс-спектрометрия) МS (http://www.bioinformatix.ru/metabolomika/metabolomika-i-metabonomika-sovremennyie-tehnologii-toksilogicheskih-issledovaniy-chast-3.html)55) Hi-Fi. moving coil56) Должность: Mastered The Craft, Microsoft Certified, Music Composer57) Чат: Microphone Commando58) Правительство: Motor City59) НАСА: Mars Crosser60) Программное обеспечение: Master Copy61) Хобби: Music Cards -
33 Mc
1) Компьютерная техника: Manual Compression, Memory Card, Micro Compact, Modular Computing, Multimedia Card2) Спорт: Marathon Concept3) Латинский язык: Medium Coeli4) Военный термин: Joint Military Intelligence College, Maintenance Console, Maneuver Control, Marine Corps, Master Chief, Materiel Command, Midnight Commander, Military Claimant, Military Code, Military Cross, Missile Command, Mission Critical, Mobility Corridor, Morale Check, Morse code, Multi-Channel MC&G Mapping, Charting and Geodesy, Munitions Command, machine carbine, main channel, maintenance center, maintenance code, maintenance cycle, major component, manual control, mapping camera, master commandant, material central, material code, material committee, material control, materiel center, maximum concealable, medical center, medical certificate, medium capacity, message center, metal case, military channels, military characteristics, military college, military community, military construction, military coordination, military correspondent, missile carrier, missile channel, missile checkout, missile code, missile compartment, missile container, missile control, missile crew, mission capable, mission control, mobile communications, mobile control, mode change, mode code, monitoring and control, mortar carrier, motor carrier, motor convoy, motorcar, motorcycle, movement center, movement control, muzzle cap, Military Committee (NATO), Megacycles (superseded by megahertz), modular charge5) Техника: Minuteman computer, Mitsubishi Corporation, machine committee, magnetic course, main circulator, main condenser, maintenance check, maintenance complexity, manual clock, marked capacity, medico-surgical, medium-curing, memory controller, metal clad, metal clad switchgear, metric carat, military computer, minutes charged, miscellaneous data, monitoring center, mud-cut, multichannel voice-frequency telegraphy6) Сельское хозяйство: medico-chirurgical7) Шутливое выражение: Mad Cashier, Mistress Of Chaos8) Химия: Molten Carbonate9) Математика: марковская цепь (Markov chain), метод Монте-Карло10) Метеорология: Meteorological Codes11) Железнодорожный термин: Maine Coast Railroad Corporation12) Юридический термин: Major Case, Male Caller, Move The Crowd13) Экономика: предельные издержки (marginal cost)14) Бухгалтерия: Marketing Cost, Master Card, предельная стоимость капитала (marginal cost of capital), Master Charge (now called MasterCard), добавочная себестоимость (производства дополнительной единицы продукции)15) Автомобильный термин: mixture control16) Грубое выражение: Marketing Crap17) Музыка: Mad Catz, My Computer, аудиокассета, эм-си (Microphone Controller; Master of Ceremony - исполнитель вокала в хип-хоп культуре)18) Политика: Macau19) Психология: multiple choice20) Телекоммуникации: Make Call, main cross-connect, Main Cross-Connect (DEC)21) Сокращение: Mail Centre (UK, 2006), Marine Corps (USA), Master Controller, Master of Ceremonies, Medical Corps, Medium Case bomb, Member of Congress, Missile Center, Missile Controller, Mission Computer, Mission-Capable, Monaco, Motivate The Crowd, Multiply-Convolve, main computer, main coolant, maintenance costs, manhole cover, medicine cabinet, momentary contact, motor chain, multichip, multiple contact, Morning Call (daily, USA), Machine Check, Marginal costs, Master Clock, Master Control, Miniature Camera, Minister Councillor, Multi Channel, Multiple Compartments22) Театр: Music Cinema23) Текстиль: Mini Cutouts24) Университет: Main Campus25) Физика: Magnetic Coil26) Физиология: Mad Cow27) Электроника: Meter Coupled, Microphone Controller, Middle Carbonate, Motorcycle Club, Multipoint Controller28) Вычислительная техника: magnetic core29) Нефть: Ministry of Construction, mud cut, загрязнённый буровым раствором (mud-cut), метрический карат (metric carat), проверка технического состояния (maintenance check)30) Биохимия: Mast Cells31) Банковское дело: кредит по операциям с маржей (marginal credit)32) Организация производства: получение разрешений, разрешения должны быть получены, разрешения получены33) Транспорт: Marine Commercial, Motor Coach, Moved Centerline, Mystery Car34) Силикатное производство: magnesia-chrome35) Фирменный знак: M Care, McCoy, Merciless Creations, Mystic Crystals36) Реклама: ведущий37) СМИ: Main Character, Media Card, Micro Cassette, Movie Clip, Multimedia Content38) Деловая лексика: Marginal Cost, Mic Controller, market capitalisation39) Глоссарий компании Сахалин Энерджи: Main Contractor, Mechanical Completion40) Образование: Men's Club41) Инвестиции: marginal credit42) Сетевые технологии: Motorola Corp., Multi Computer43) Полимеры: marginal check, medium curing, moisture content44) Программирование: Master Clear45) Автоматика: machining center, magnetic card46) Контроль качества: Monte Carlo (method)47) Океанография: Maritime Commission48) Сахалин Ю: marshalling cabinet49) Расширение файла: M3CG intermediate language file (Modula-3), Manual Chapter (NRC Inspection Manual)50) SAP.тех. код поиска51) Нефть и газ: manual call point, medium pressure steam condensate, motor control block, завершение механической части52) Военно-политический термин: Military Committee53) Электротехника: making capacity, mercury contact, metal-clad, multiple contacts54) Фармация: (масс-спектрометрия) МS (http://www.bioinformatix.ru/metabolomika/metabolomika-i-metabonomika-sovremennyie-tehnologii-toksilogicheskih-issledovaniy-chast-3.html)55) Hi-Fi. moving coil56) Должность: Mastered The Craft, Microsoft Certified, Music Composer57) Чат: Microphone Commando58) Правительство: Motor City59) НАСА: Mars Crosser60) Программное обеспечение: Master Copy61) Хобби: Music Cards -
34 mC
1) Компьютерная техника: Manual Compression, Memory Card, Micro Compact, Modular Computing, Multimedia Card2) Спорт: Marathon Concept3) Латинский язык: Medium Coeli4) Военный термин: Joint Military Intelligence College, Maintenance Console, Maneuver Control, Marine Corps, Master Chief, Materiel Command, Midnight Commander, Military Claimant, Military Code, Military Cross, Missile Command, Mission Critical, Mobility Corridor, Morale Check, Morse code, Multi-Channel MC&G Mapping, Charting and Geodesy, Munitions Command, machine carbine, main channel, maintenance center, maintenance code, maintenance cycle, major component, manual control, mapping camera, master commandant, material central, material code, material committee, material control, materiel center, maximum concealable, medical center, medical certificate, medium capacity, message center, metal case, military channels, military characteristics, military college, military community, military construction, military coordination, military correspondent, missile carrier, missile channel, missile checkout, missile code, missile compartment, missile container, missile control, missile crew, mission capable, mission control, mobile communications, mobile control, mode change, mode code, monitoring and control, mortar carrier, motor carrier, motor convoy, motorcar, motorcycle, movement center, movement control, muzzle cap, Military Committee (NATO), Megacycles (superseded by megahertz), modular charge5) Техника: Minuteman computer, Mitsubishi Corporation, machine committee, magnetic course, main circulator, main condenser, maintenance check, maintenance complexity, manual clock, marked capacity, medico-surgical, medium-curing, memory controller, metal clad, metal clad switchgear, metric carat, military computer, minutes charged, miscellaneous data, monitoring center, mud-cut, multichannel voice-frequency telegraphy6) Сельское хозяйство: medico-chirurgical7) Шутливое выражение: Mad Cashier, Mistress Of Chaos8) Химия: Molten Carbonate9) Математика: марковская цепь (Markov chain), метод Монте-Карло10) Метеорология: Meteorological Codes11) Железнодорожный термин: Maine Coast Railroad Corporation12) Юридический термин: Major Case, Male Caller, Move The Crowd13) Экономика: предельные издержки (marginal cost)14) Бухгалтерия: Marketing Cost, Master Card, предельная стоимость капитала (marginal cost of capital), Master Charge (now called MasterCard), добавочная себестоимость (производства дополнительной единицы продукции)15) Автомобильный термин: mixture control16) Грубое выражение: Marketing Crap17) Музыка: Mad Catz, My Computer, аудиокассета, эм-си (Microphone Controller; Master of Ceremony - исполнитель вокала в хип-хоп культуре)18) Политика: Macau19) Психология: multiple choice20) Телекоммуникации: Make Call, main cross-connect, Main Cross-Connect (DEC)21) Сокращение: Mail Centre (UK, 2006), Marine Corps (USA), Master Controller, Master of Ceremonies, Medical Corps, Medium Case bomb, Member of Congress, Missile Center, Missile Controller, Mission Computer, Mission-Capable, Monaco, Motivate The Crowd, Multiply-Convolve, main computer, main coolant, maintenance costs, manhole cover, medicine cabinet, momentary contact, motor chain, multichip, multiple contact, Morning Call (daily, USA), Machine Check, Marginal costs, Master Clock, Master Control, Miniature Camera, Minister Councillor, Multi Channel, Multiple Compartments22) Театр: Music Cinema23) Текстиль: Mini Cutouts24) Университет: Main Campus25) Физика: Magnetic Coil26) Физиология: Mad Cow27) Электроника: Meter Coupled, Microphone Controller, Middle Carbonate, Motorcycle Club, Multipoint Controller28) Вычислительная техника: magnetic core29) Нефть: Ministry of Construction, mud cut, загрязнённый буровым раствором (mud-cut), метрический карат (metric carat), проверка технического состояния (maintenance check)30) Биохимия: Mast Cells31) Банковское дело: кредит по операциям с маржей (marginal credit)32) Организация производства: получение разрешений, разрешения должны быть получены, разрешения получены33) Транспорт: Marine Commercial, Motor Coach, Moved Centerline, Mystery Car34) Силикатное производство: magnesia-chrome35) Фирменный знак: M Care, McCoy, Merciless Creations, Mystic Crystals36) Реклама: ведущий37) СМИ: Main Character, Media Card, Micro Cassette, Movie Clip, Multimedia Content38) Деловая лексика: Marginal Cost, Mic Controller, market capitalisation39) Глоссарий компании Сахалин Энерджи: Main Contractor, Mechanical Completion40) Образование: Men's Club41) Инвестиции: marginal credit42) Сетевые технологии: Motorola Corp., Multi Computer43) Полимеры: marginal check, medium curing, moisture content44) Программирование: Master Clear45) Автоматика: machining center, magnetic card46) Контроль качества: Monte Carlo (method)47) Океанография: Maritime Commission48) Сахалин Ю: marshalling cabinet49) Расширение файла: M3CG intermediate language file (Modula-3), Manual Chapter (NRC Inspection Manual)50) SAP.тех. код поиска51) Нефть и газ: manual call point, medium pressure steam condensate, motor control block, завершение механической части52) Военно-политический термин: Military Committee53) Электротехника: making capacity, mercury contact, metal-clad, multiple contacts54) Фармация: (масс-спектрометрия) МS (http://www.bioinformatix.ru/metabolomika/metabolomika-i-metabonomika-sovremennyie-tehnologii-toksilogicheskih-issledovaniy-chast-3.html)55) Hi-Fi. moving coil56) Должность: Mastered The Craft, Microsoft Certified, Music Composer57) Чат: Microphone Commando58) Правительство: Motor City59) НАСА: Mars Crosser60) Программное обеспечение: Master Copy61) Хобби: Music Cards -
35 mc
1) Компьютерная техника: Manual Compression, Memory Card, Micro Compact, Modular Computing, Multimedia Card2) Спорт: Marathon Concept3) Латинский язык: Medium Coeli4) Военный термин: Joint Military Intelligence College, Maintenance Console, Maneuver Control, Marine Corps, Master Chief, Materiel Command, Midnight Commander, Military Claimant, Military Code, Military Cross, Missile Command, Mission Critical, Mobility Corridor, Morale Check, Morse code, Multi-Channel MC&G Mapping, Charting and Geodesy, Munitions Command, machine carbine, main channel, maintenance center, maintenance code, maintenance cycle, major component, manual control, mapping camera, master commandant, material central, material code, material committee, material control, materiel center, maximum concealable, medical center, medical certificate, medium capacity, message center, metal case, military channels, military characteristics, military college, military community, military construction, military coordination, military correspondent, missile carrier, missile channel, missile checkout, missile code, missile compartment, missile container, missile control, missile crew, mission capable, mission control, mobile communications, mobile control, mode change, mode code, monitoring and control, mortar carrier, motor carrier, motor convoy, motorcar, motorcycle, movement center, movement control, muzzle cap, Military Committee (NATO), Megacycles (superseded by megahertz), modular charge5) Техника: Minuteman computer, Mitsubishi Corporation, machine committee, magnetic course, main circulator, main condenser, maintenance check, maintenance complexity, manual clock, marked capacity, medico-surgical, medium-curing, memory controller, metal clad, metal clad switchgear, metric carat, military computer, minutes charged, miscellaneous data, monitoring center, mud-cut, multichannel voice-frequency telegraphy6) Сельское хозяйство: medico-chirurgical7) Шутливое выражение: Mad Cashier, Mistress Of Chaos8) Химия: Molten Carbonate9) Математика: марковская цепь (Markov chain), метод Монте-Карло10) Метеорология: Meteorological Codes11) Железнодорожный термин: Maine Coast Railroad Corporation12) Юридический термин: Major Case, Male Caller, Move The Crowd13) Экономика: предельные издержки (marginal cost)14) Бухгалтерия: Marketing Cost, Master Card, предельная стоимость капитала (marginal cost of capital), Master Charge (now called MasterCard), добавочная себестоимость (производства дополнительной единицы продукции)15) Автомобильный термин: mixture control16) Грубое выражение: Marketing Crap17) Музыка: Mad Catz, My Computer, аудиокассета, эм-си (Microphone Controller; Master of Ceremony - исполнитель вокала в хип-хоп культуре)18) Политика: Macau19) Психология: multiple choice20) Телекоммуникации: Make Call, main cross-connect, Main Cross-Connect (DEC)21) Сокращение: Mail Centre (UK, 2006), Marine Corps (USA), Master Controller, Master of Ceremonies, Medical Corps, Medium Case bomb, Member of Congress, Missile Center, Missile Controller, Mission Computer, Mission-Capable, Monaco, Motivate The Crowd, Multiply-Convolve, main computer, main coolant, maintenance costs, manhole cover, medicine cabinet, momentary contact, motor chain, multichip, multiple contact, Morning Call (daily, USA), Machine Check, Marginal costs, Master Clock, Master Control, Miniature Camera, Minister Councillor, Multi Channel, Multiple Compartments22) Театр: Music Cinema23) Текстиль: Mini Cutouts24) Университет: Main Campus25) Физика: Magnetic Coil26) Физиология: Mad Cow27) Электроника: Meter Coupled, Microphone Controller, Middle Carbonate, Motorcycle Club, Multipoint Controller28) Вычислительная техника: magnetic core29) Нефть: Ministry of Construction, mud cut, загрязнённый буровым раствором (mud-cut), метрический карат (metric carat), проверка технического состояния (maintenance check)30) Биохимия: Mast Cells31) Банковское дело: кредит по операциям с маржей (marginal credit)32) Организация производства: получение разрешений, разрешения должны быть получены, разрешения получены33) Транспорт: Marine Commercial, Motor Coach, Moved Centerline, Mystery Car34) Силикатное производство: magnesia-chrome35) Фирменный знак: M Care, McCoy, Merciless Creations, Mystic Crystals36) Реклама: ведущий37) СМИ: Main Character, Media Card, Micro Cassette, Movie Clip, Multimedia Content38) Деловая лексика: Marginal Cost, Mic Controller, market capitalisation39) Глоссарий компании Сахалин Энерджи: Main Contractor, Mechanical Completion40) Образование: Men's Club41) Инвестиции: marginal credit42) Сетевые технологии: Motorola Corp., Multi Computer43) Полимеры: marginal check, medium curing, moisture content44) Программирование: Master Clear45) Автоматика: machining center, magnetic card46) Контроль качества: Monte Carlo (method)47) Океанография: Maritime Commission48) Сахалин Ю: marshalling cabinet49) Расширение файла: M3CG intermediate language file (Modula-3), Manual Chapter (NRC Inspection Manual)50) SAP.тех. код поиска51) Нефть и газ: manual call point, medium pressure steam condensate, motor control block, завершение механической части52) Военно-политический термин: Military Committee53) Электротехника: making capacity, mercury contact, metal-clad, multiple contacts54) Фармация: (масс-спектрометрия) МS (http://www.bioinformatix.ru/metabolomika/metabolomika-i-metabonomika-sovremennyie-tehnologii-toksilogicheskih-issledovaniy-chast-3.html)55) Hi-Fi. moving coil56) Должность: Mastered The Craft, Microsoft Certified, Music Composer57) Чат: Microphone Commando58) Правительство: Motor City59) НАСА: Mars Crosser60) Программное обеспечение: Master Copy61) Хобби: Music Cards -
36 system
n1) система; комплекс2) система; порядок; классификация3) метод; способ
- accelerated cost recovery system
- accounting system
- actual cost system
- administrative system
- advanced system
- airline system
- appointment system
- assessment system
- automated control system
- automated management system
- automatic conveyor system
- automatic data processing system
- automatic transfer system
- banking system
- batch system
- bidding system
- bilateral clearing system
- bimetallic monetary system
- bonus system
- budgetary control system
- cash system
- centralized control system
- central record system
- chain store system
- checking system
- classification system
- clearing system
- clearing house interbank payment system
- closed system
- closed system of finance
- communication system
- computerised system
- computerised system of payments
- computerised interbank clearing system
- conference system
- constrained system
- constraint system
- container system
- contract system
- contractual vertical marketing system
- control system
- controlled system
- corporate vertical marketing system
- cost accounting system
- cost control system
- cost distribution system
- credit system
- crediting system
- credit scoring system
- credit transfer system
- cropping system
- currency system
- data system
- data acquisition system
- data collection system
- data interchange system
- data processing system
- data transmission system
- decentralized system
- decimal system
- deferred rebate system
- department incentive system
- deposit insurance system
- distribution system
- dual system
- dual-pay system
- dual price system
- dual standard cost system
- dynamic system
- economic system
- educational system
- electronic book-entry system
- electronic fund transfer system
- engineering system
- equilibrium system
- estimate cost system
- European monetary system
- evaluation system
- exchange system
- factory system
- farming system
- farm price system
- Federal Reserve System
- feedback system
- financial system
- fiscal system
- forecasting system
- free enterprise system
- generalized system of preferences
- giro system
- hauling system
- hire purchase system
- historical cost system
- household system
- import quota system
- imprest system
- industrial system
- inefficient tax system
- information system
- information retrieval system
- in-plant system
- inspection system
- integrated accounting system
- integrated record system
- Internet-based system
- inventory control system
- irrigation system
- job order cost system
- judicial system
- justice system
- land tenure system
- land-use system
- legal system
- licence system
- linear system
- lump system
- macroeconomic system
- management system
- management information system
- managerial system
- market system
- marketing system
- master system
- measuring system
- mechanical accounting system
- mercantile system
- metric system
- monetary system
- monitoring system
- multichannel system
- multicomputer system
- multidepot system
- multiitem system
- multilateral system of settlements
- multilevel system
- multiple system
- multiproduct inventory system
- multipurpose system
- multirobot system
- multistage system
- multiuser computer system
- national banking system
- normalized system
- office system
- one-crop system
- one-price system
- open price system
- operating system
- operational system
- order system
- ordering system
- par value system
- patent system
- pay system
- pay-as-you-earn system
- pay-as-you-go system
- payment system
- petty cash system
- piecework system
- planning system
- postal system
- post giro system
- power system
- premium system
- price system
- priority system
- private enterprise system
- process control system
- processing system
- production system
- product testing system
- programme system
- programme development system
- programming system
- protectionist system
- protective system
- public-address system
- quality system
- quality intelligence system
- quality rating system
- queueing system
- quota system
- railroad system
- railway system
- rating system
- rationing system
- real-time system
- recording system
- record keeping system
- reference system
- registration system
- relay system
- remote-control system
- reporting system
- retail trade system
- retrieval system
- risk-management system
- rotation system
- savings bank system
- scoring system
- search system
- selection system
- service system
- settlement system
- sewage system
- shared resource system
- shuttle system
- single system
- single-channel system
- social system
- stable system
- stand-alone system
- standard system
- standard cost system
- standby system
- state system
- static system
- stationary system
- storage system
- storekeeping system
- supply system
- sweating system
- tariff system
- tax system
- taxation system
- telecommunication system
- telephone system
- telephone answering system
- tender system
- tenure system
- testing system
- time-shared system
- timesharing system
- transfer system
- transmission system
- transport system
- transportation system
- trial system
- truck system
- two-shift system
- two-tier banking system
- two-tier gold system
- underwriting system
- uniform system of accounts
- universal time system
- unstable system
- value system
- vertical marketing system
- voucher system
- wage system
- wage labour system
- warehousing system
- waste disposal system
- waste handling system
- waste treatment system
- water system
- weighting system
- working system
- world system
- system of accounts
- system of administration
- system of bookkeeping
- system of classification
- system of control
- system of distribution
- system of information
- system of levies
- system of management
- system of marketing
- system of marking
- system of protective tariffs
- system of sales
- system of settlements
- system of tariffs
- system of taxation
- system of transportation
- system of units
- system of weights and measures
- bypass the banking system
- convert to a metric system
- design a system
- operate a system
- phase out the quota systemEnglish-russian dctionary of contemporary Economics > system
-
37 VM
1) Компьютерная техника: Video Mail2) Военный термин: Veterinary Manual, Victory Medal, Viet Minh, vehicle maintenance, vehicle mechanic3) Техника: variable metric, viewing monitor, viscosity modulus, voice modulation, volts per mil4) Математика: Valuation Measure, переменная метрика (variable metric)5) Ветеринария: Vertebrate Mystery6) Музыка: Voice Of Music7) Оптика: velocity modulation8) Политика: Vietnam9) Телекоммуникации: Voice Messaging, Virtual Machine (IBM)10) Сокращение: Vietnam (NATO country code), volt per meter11) Физиология: Vasomotor12) Электроника: Vacuum Melted, Virtual Meter13) Вычислительная техника: channel VESA media channel, Virtual Machine (IBM, OS, IBM 370, ESA, IBM 390), Virtual Memory (OSF), virtual machine14) Нефть: average velocity, molar volume15) Силикатное производство: vacuum melting16) Деловая лексика: Value Management, Vehicle Manufacturers17) Образование: Volts Mag18) Сетевые технологии: VESA media19) Полимеры: volatile matter20) Телефония: voice mail, голосовая почта21) Химическое оружие: Voltmeter22) Расширение файла: Virtual Memory, Virtual Memory file, Virtual manager temporary file (Windows 3.x)23) Маркетология: Viral-Marketing, Virus-Marketing24) Должность: Von Mises25) НАСА: Velocity Matching, Version Mars26) Программное обеспечение: View Mail27) Единицы измерений: Voltage Magnitude -
38 Vm
1) Компьютерная техника: Video Mail2) Военный термин: Veterinary Manual, Victory Medal, Viet Minh, vehicle maintenance, vehicle mechanic3) Техника: variable metric, viewing monitor, viscosity modulus, voice modulation, volts per mil4) Математика: Valuation Measure, переменная метрика (variable metric)5) Ветеринария: Vertebrate Mystery6) Музыка: Voice Of Music7) Оптика: velocity modulation8) Политика: Vietnam9) Телекоммуникации: Voice Messaging, Virtual Machine (IBM)10) Сокращение: Vietnam (NATO country code), volt per meter11) Физиология: Vasomotor12) Электроника: Vacuum Melted, Virtual Meter13) Вычислительная техника: channel VESA media channel, Virtual Machine (IBM, OS, IBM 370, ESA, IBM 390), Virtual Memory (OSF), virtual machine14) Нефть: average velocity, molar volume15) Силикатное производство: vacuum melting16) Деловая лексика: Value Management, Vehicle Manufacturers17) Образование: Volts Mag18) Сетевые технологии: VESA media19) Полимеры: volatile matter20) Телефония: voice mail, голосовая почта21) Химическое оружие: Voltmeter22) Расширение файла: Virtual Memory, Virtual Memory file, Virtual manager temporary file (Windows 3.x)23) Маркетология: Viral-Marketing, Virus-Marketing24) Должность: Von Mises25) НАСА: Velocity Matching, Version Mars26) Программное обеспечение: View Mail27) Единицы измерений: Voltage Magnitude -
39 vm
1) Компьютерная техника: Video Mail2) Военный термин: Veterinary Manual, Victory Medal, Viet Minh, vehicle maintenance, vehicle mechanic3) Техника: variable metric, viewing monitor, viscosity modulus, voice modulation, volts per mil4) Математика: Valuation Measure, переменная метрика (variable metric)5) Ветеринария: Vertebrate Mystery6) Музыка: Voice Of Music7) Оптика: velocity modulation8) Политика: Vietnam9) Телекоммуникации: Voice Messaging, Virtual Machine (IBM)10) Сокращение: Vietnam (NATO country code), volt per meter11) Физиология: Vasomotor12) Электроника: Vacuum Melted, Virtual Meter13) Вычислительная техника: channel VESA media channel, Virtual Machine (IBM, OS, IBM 370, ESA, IBM 390), Virtual Memory (OSF), virtual machine14) Нефть: average velocity, molar volume15) Силикатное производство: vacuum melting16) Деловая лексика: Value Management, Vehicle Manufacturers17) Образование: Volts Mag18) Сетевые технологии: VESA media19) Полимеры: volatile matter20) Телефония: voice mail, голосовая почта21) Химическое оружие: Voltmeter22) Расширение файла: Virtual Memory, Virtual Memory file, Virtual manager temporary file (Windows 3.x)23) Маркетология: Viral-Marketing, Virus-Marketing24) Должность: Von Mises25) НАСА: Velocity Matching, Version Mars26) Программное обеспечение: View Mail27) Единицы измерений: Voltage Magnitude -
40 push and pull strategies
Mktgapproaches used as part of a marketing strategy to encourage customers to purchase a product or service. Push and pull strategies are contrasting approaches and tend to target different types of consumers. A pull strategy targets the end consumer, using advertising, sales promotions, and direct response marketing to pull the customer in. This approach is common in consumer markets. A push strategy targets members of the distribution channel, such as wholesalers and retailers, to push the promotion up through the channel to the consumers. This approach is more common in industrial markets.
См. также в других словарях:
marketing channel — UK US noun [C] COMMERCE, MARKETING ► DISTRIBUTION CHANNEL(Cf. ↑distribution channel) … Financial and business terms
Marketing channel — For the chain of intermediaries, see distribution channel. A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as… … Wikipedia
Channel conflict — occurs when manufacturers (brands) disintermediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products direct to consumers through general marketing methods and/or over the… … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Channel — Channel, Channels, and similar terms may refer to: Channels (band), a rock band fronted by ex Jawbox singer/guitarist J. Robbins Channels (film), a 2008 film Channel, synonym for pre chorus in popular song structure Ion channel, a protein that… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
channel — ▪ I. channel chan‧nel 1 [ˈtʆænl] noun [countable] 1. a system that is used for supplying information or goods: • A direct marketing channel moves goods directly from manufacturer to consumer. distriˈbution ˌchannel also ˌchannel of distriˈbution … Financial and business terms
channel communications — / tʃren(ə)l kəmju:nɪˌkeɪʃ(ə)ŋz/ plural noun communications to a marketing channel such as the company’s sales force or to selected retailers … Marketing dictionary in english
channel management — / tʃren(ə)l ˌmænɪdʒmənt/ noun the managing of a marketing channel and the business partners which form part of it … Marketing dictionary in english
channel support — / tʃren(ə)l səˌpɔ:t/ noun support given to a marketing channel, that is to the people or companies that help to sell the product … Marketing dictionary in english
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia