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1 Marketing Advertising Research And Communications
Business: MARCУниверсальный русско-английский словарь > Marketing Advertising Research And Communications
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Advertising Research Foundation — The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing the knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National… … Wikipedia
research and development — Introduction abbreviation R and D, or R & D, in industry, two intimately related processes by which new products and new forms of old products are brought into being through technological innovation. Introduction and definitions … Universalium
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Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… … Wikipedia
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advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
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