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61 идентификация сегментов
перекрываемый сегмент; оверлейный сегмент — overlay segment
Русско-английский словарь по информационным технологиям > идентификация сегментов
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62 сегмент
перекрываемый сегмент; оверлейный сегмент — overlay segment
Русско-английский словарь по информационным технологиям > сегмент
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63 делит на сегменты
перекрываемый сегмент; оверлейный сегмент — overlay segment
Авиация и космонавтика. Русско-английский словарь > делит на сегменты
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64 отсутствие выбора
варианты выбора; совокупность вариантов выбора — choice set
ошибившийся в выборе — making the wrong choice (refl.)
Бизнес, юриспруденция. Русско-английский словарь > отсутствие выбора
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65 теория выбора
варианты выбора; совокупность вариантов выбора — choice set
ошибившийся в выборе — making the wrong choice (refl.)
Бизнес, юриспруденция. Русско-английский словарь > теория выбора
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66 procedure choice
choice set — варианты выбора; совокупность вариантов выбора
arbitrary choice — случайный выбор; выбор наудачу
English-Russian dictionary on nuclear energy > procedure choice
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67 product family
"A unique grouping of items, services, or rights that either participates in the same production or delivery activities or that are offered to the same market segments. In Microsoft Dynamics AX, the grouping is represented by using a forecast allocation key." -
68 матрица BCG
марк. BCG matrix
The four segments of the BCG Matrix
Placing products in the BCG matrix provides 4 categories in a portfolio of a company:
Stars (high growth, high market share)
Stars are using large amounts of cash. Stars are leaders in the business. Therefore they should also generate large amounts of cash.
Stars are frequently roughly in balance on net cash flow. However if needed any attempt should be made to hold your market share in Stars, because the rewards will be Cash Cows if market share is kept.
Cash Cows (low growth, high market share)
Profits and cash generation should be high. Because of the low growth, investments which are needed should be low.
Cash Cows are often the stars of yesterday and they are the foundation of a company.
Dogs (low growth, low market share)
Avoid and minimize the number of Dogs in a company.
Watch out for expensive ‘rescue plans’.
Dogs must deliver cash, otherwise they must be liquidated.
Question Marks (high growth, low market share)
Question Marks have the worst cash characteristics of all, because they have high cash demands and generate low returns, because of their low market share.
If the market share remains unchanged, Question Marks will simply absorb great amounts of cash.
Either invest heavily, or sell off, or invest nothing and generate any cash that you can. Increase market share or deliver cash.Дополнительный универсальный русско-английский словарь > матрица BCG
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69 segment
∎ in segments par segments(b) (part → of book, film, programme) partie f(c) Linguistics segment m[seg'ment] segmenter, diviser ou partager en segments[seg'ment] se segmenter►► Accountancy segment margin marge f sectorielle;segment reporting analyse f par secteur d'activité -
70 segment
I ['segmənt]1) anat. zool. mat. inform. ling. segmento m.2) (of economy, market) settore m.; (of population) parte f.3) (of orange) spicchio m.II [seg'ment]1) dividere in spicchi [ orange]2) econ. segmentare [market, surface]* * *['seɡmənt]1) (a part or section: He divided the orange into segments.) segmento2) (a part of eg a circle cut off by a straight line.) segmento•* * *I ['segmənt]1) anat. zool. mat. inform. ling. segmento m.2) (of economy, market) settore m.; (of population) parte f.3) (of orange) spicchio m.II [seg'ment]1) dividere in spicchi [ orange]2) econ. segmentare [market, surface] -
71 segment
1. сущ.1) общ. часть, доля; участок, секторSee:market segment 2),2) марк. сегмент (группа покупателей внутри рынка, выделенная по каким-л. признакам)prime segment — наиболее важный [первостепенный\] сегмент
established segment — устоявшийся [сформировавшийся\] сегмент
Syn:See:attitude segment, audience segment, behavioural segment, benefit segment, consumer segment, customer segment, demographic segment, downscale segment, geographic segment, income segment, lifestyle segment, list segment, occasion segment, product segment, psychographic segment, sex segment, social segment, socioeconomic segment, subsegment, target segment, upscale segment, segmentation а)3) учет сегмент, подразделение, отдел (автономная часть организации, выделенная по функциональному или товарному признаку)Syn:department 1)See:business segment, separately reportable segment, segment margin, segment operating loss, segment operating profit, segment reporting, segment revenue, controllable profits of a segment2. гл.общ. делить на части; сегментировать (напр. рынок)See:
* * *
сегмент: часть рынка, отрасли, компании, имеющая четко выраженные отличительные характеристики.* * *часть, доля (рынка); сегмент, сегментировать (рынок)-----экономическая единица (цех, продукция), где поведение затрат прослеживается на более детальном уровне -
72 segment
noun(of orange, pineapple) Scheibe, die; (of cake, pear) Stück, das; (of worm, skull, limb) Segment, das; (of economy, market) Bereich, der* * *['seɡmənt]1) (a part or section: He divided the orange into segments.) der Teil2) (a part of eg a circle cut off by a straight line.) das Segment•- academic.ru/118315/segmented">segmented* * *seg·ment[ˈsegmənt]I. n\segment of industries Branchensegment ntII. vt▪ to \segment sth etw zerlegen [o geh segmentieren]; COMPUT etw segmentieren [o in Abschnitte unterteilen]to \segment the market/population den Markt/die Bevölkerung aufspalten* * *['segmənt]1. nTeil m; (of worm) Glied nt, Segment nt; (of orange) Stück nt, Rippe f, Schnitz m (dial); (of circle) Abschnitt m, Segment nt2. vt[seg'ment] zerlegen, segmentieren3. vi[seg'ment] sich teilen* * *A s [ˈseɡmənt]2. figa) (Markt- etc) Bereich mb) (Gesellschafts- etc) Schicht f3. MATH (Kreis-, Kugel- etc) Segment n, (-)Abschnitt m:segment of circle (sphere);segment of line Strecke f5. LING Segment n (elementare sprachliche Einheit, die durch die Zerlegung einer größeren Einheit in Abschnitte gewonnen wird, z. B. Phonem)6. IT (Programm-)Segment nB v/t [seɡˈment; besonders US ˈseɡment]1. (auf-, zer)teilen* * *noun(of orange, pineapple) Scheibe, die; (of cake, pear) Stück, das; (of worm, skull, limb) Segment, das; (of economy, market) Bereich, der* * *n.Abschnitt m.Segment -e n.Teilabschnitt m. -
73 segment
1) часть, доля2) часть, сегмент (рыночный) || делить на части [на сегменты], сегментировать (рынок)3) небольшой географический район4) участок (города) -
74 consumer demand
Mktgthe patterns of consumer behavior that affect their buying decisions. Consumer demand is influenced in various ways. Psychologists and marketers have identified three important factors affecting buying decisions: needs, which are things we must have, such as food; wants, which are nice to have but not essential, such as a new car; and motives, such as keeping up appearances. These factors form part of a profile that includes motivations, personality, perceptions, cognition, attitudes, and values. Other factors that influence demand include gender, age, social grouping, education, location, income, culture, and the seasons. Consumers can therefore be divided into discrete segments, each of which has a particular pattern of buying behavior. Products and services can then be targeted at specific segments of the market. -
75 buying potential
марк. покупательный потенциал (ценность потенциального клиента, выраженная максимальным предполагаемым объемом его покупок)This allows the organisation both to focus on the segments that best fit the customer profile and to avoid customers with less buying potential. — Это позволяет организации одновременно сфокусироваться на сегменте, который лучше соответствует потребительскому профилю и избежать покупателей с более низким покупательным потенциалом.
See: -
76 segmentation analysis
1) марк. сегментный анализ рынка (исследование рынка с целью выделения его сегментов, различающихся определенными характеристиками)Segmentation analysis is used to group individuals into segments with like characteristics. — Сегментный анализ рынка используется чтобы сгруппировать индивидов по сегментам со схожими характеристиками.
Syn:See:2) стат. = cluster analysis -
77 выходить на другие сегменты рынка потребительского кредитования
Универсальный русско-английский словарь > выходить на другие сегменты рынка потребительского кредитования
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78 поддерживать текущие деловые кредитные отношения с клиентами в сегментах корпоративного, среднего и малого бизнеса
Универсальный русско-английский словарь > поддерживать текущие деловые кредитные отношения с клиентами в сегментах корпоративного, среднего и малого бизнеса
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79 Liquidität
Liquidität f 1. BANK solvency (Zahlungsfähigkeit); 2. BÖRSE liquidity (des Marktes, eines Segments oder eines Papiers, gemessen an den regelmäßigen Umsätzen oder am Spread, der Differenz zwischen Geld- und Briefkurs); 3. FIN available cash, liquid assets, liquidity, financial solvency; 4. MGT, RW solvency (Zahlungsfähigkeit) • nach abnehmender Liquidität RW in decreasing liquidity order (Bilanz: Anordnung der Aktiva nach ihrer Geldnähe; cp. shiftability)* * *f 1. < Bank> solvency; 2. < Börse> liquidity; 3. < Finanz> available cash, liquid assets, liquidity, financial solvency; 4. < Rechnung> solvency* * *Liquidität
liquidity, liquid position, (Zahlungsfähigkeit) solvency;
• eingeengte Liquidität reduced liquidity, liquidity shortage;
• internationale Liquidität world liquidity;
• kurzfristige Liquidität short-term cash position;
• mangelnde Liquidität liquidity shortage, illiquidity;
• uneingeschränkte Liquidität (Sonderziehungsrechte) unconditional liquidity;
• nicht vorhandene Liquidität non-liquidity;
• zunehmende Liquidität increasing liquidity;
• Liquidität einer Aktiengesellschaft corporate liquidity;
• Liquidität einer Bank bank liquidity, liquidity of a bank, current position;
• Liquidität der Banken (des Bankensystems) banks’ liquidity, easy money market (US);
• Liquidität ersten Grades acid test, liquid ratio;
• Liquidität zweiten Grades current (working-capital) ratio;
• Liquidität eines Unternehmens corporate liquidity;
• Liquidität anreichern to increase liquidity (one’s holdings of cash);
• ausreichende Liquidität sicherstellen to maintain a liquid position, to build up (maintain) liquidity;
• für wirtschaftliche Liquidität sorgen to put the economy on a richer monetary diet;
• ausreichende Liquidität unterhalten to maintain a liquid position;
• Liquidität verbessern to rebuild liquidity;
• Liquidität des inländischen Bankenapparates verknappen to cut domestic banking liquidity. -
80 segment
'seɡmənt1) (a part or section: He divided the orange into segments.) segmento2) (a part of eg a circle cut off by a straight line.) segmento•segment n segmentotr['segmənt]1 (gen) segmento; (of orange) gajosegment ['sɛgmənt] n: segmento mn.• cercha s.f.• segmento (Matemática) s.m.'segmənta) ( Math) (of circle, sphere, line) segmento mb) ( of citrus fruit) gajo mc) ( section) sector m1.N ['seɡmǝnt](gen) segmento m ; [of citrus fruit] gajo m ; (Geom) [of circle] segmento m2.VT [seɡ'ment][+ circle, society, journey, market] segmentar; [+ citrus fruit] desgajar, separar en gajos3.VI [seɡ'ment]segmentarse* * *['segmənt]a) ( Math) (of circle, sphere, line) segmento mb) ( of citrus fruit) gajo mc) ( section) sector m
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