-
1 inoculation approach
рекл. метод прививки*, прививочный подход* (используемый в кампаниях сравнительной рекламы метод выработки у потребителей устойчивой невосприимчивости к продукции конкурента; название происходит от метода предупреждения заболевания с помощью введения малых доз ослабленных возбудителей болезни для стимулирования естественной защитной реакции: аналогичным образом в рекламе потребителям предлагается неудачное сравнение, неполная информация и т. п. продукции конкурента с целью создания прочного иммунитета против этой продукции; напр., в фирма может в рекламном ролике кратко и однобоко представить продукцию своих конкурентов, используя отрывки из их рекламных объявлений, а затем подробно объяснить преимущества своей продукции по сравнению с продукцией конкурентов)See: -
2 comparison advertising
рекл. сравнительная реклама (разновидность рекламной деятельности, которая направлена на утверждение преимуществ одной марки товара за счет сравнения ее с другими марками товара того же класса)Syn:comparative advertising, combative advertising, direct comparison advertising, product-comparison advertisingSee:Англо-русский экономический словарь > comparison advertising
-
3 прививка
жен.
1) мед. inoculation, vaccination сделать кому-л. прививку (от чего-л.;
против чего-л.) ≈ to inoculate smb. (against) предохранительная прививка ≈ preventive inoculation обязательная прививка ≈ compulsory vaccination
2) бот. (en) grafting, inoculation, engraftment, graft, graftage прививка глазком ≈ budding;
inoculation прививка сближением ≈ ablactation, approximation, grafting by approach, side-grafting, veneer grafting прививка черенком ≈ copulation прививка в корень ≈ root graft, root grafting прививка внакрой ≈ splice graft прививка в крону ≈ top grafting, top workingж.
1. с.-х. grafting;
~ плодовых деревьев grafting of fruit-trees;
2. мед. inoculation;
(оспы) vaccination.Большой англо-русский и русско-английский словарь > прививка
См. также в других словарях:
inoculation — Introduction into the body of the causative organism of a disease. Also sometimes used, incorrectly, to mean immunization with any type of vaccine. stress i. in clinical psychology, an approach intended to provide patients with … Medical dictionary
medicine, history of — Introduction the development of the prevention and treatment of disease from prehistoric and ancient times to the 20th century. Medicine and surgery before 1800 Primitive (primitive culture) medicine and folklore Unwritten history is not… … Universalium
Cotton Mather — This article is about the 17th century Puritan minister. For the rock band, see Cotton Mather (band). Cotton Mather Cotton Mather, circa 1700 Born February 12, 1663(1663 02 12) … Wikipedia
List of cutaneous conditions — This is an incomplete list, which may never be able to satisfy particular standards for completeness. You can help by expanding it with reliably sourced entries. See also: Cutaneous conditions, Category:Cutaneous conditions, and ICD 10… … Wikipedia
Vaccine — For other uses, see Vaccine (disambiguation). A vaccine is a biological preparation that improves immunity to a particular disease. A vaccine typically contains an agent that resembles a disease causing microorganism, and is often made from… … Wikipedia
Eye Movement Desensitization and Reprocessing — (EMDR) is a form of psychotherapy that was developed to resolve symptoms resulting from disturbing and unresolved life experiences. It uses a structured approach to address past, present, and future aspects of disturbing memories. The approach… … Wikipedia
Malaria vaccine — Malaria vaccines are an area of intensive research. However, there is no effective vaccine that has been introduced into clinical practice. The global burden of P. falciparum malaria increased through the 1990s due to drug resistant parasites and … Wikipedia
Marker assisted selection — or marker aided selection (MAS) is a process whereby a marker (morphological, biochemical or one based on DNA/RNA variation) is used for indirect selection of a genetic determinant or determinants of a trait of interest (i.e. productivity,… … Wikipedia
Vaccine controversies — James Gillray, The Cow Pock or the Wonderful Effects of the New Inoculation! (1802) A vaccine controversy is a dispute over the morality, ethics, effectiveness, or safety of vaccinations. Medical and scientific evidence surrounding vaccinations… … Wikipedia
List of Chinese inventions — A bronze Chinese crossbow mechanism with a buttplate (the wooden components have … Wikipedia
ICD-9-CM Volume 3 — is a system of procedural codes. It is a subset of ICD 9 CM (volumes 1 and 2 are used for diagnostic codes.) The United States National Center for Health Statistics drafted ICD 10 PCS in 2000 as a potential replacement for ICD 9 CM Volume 3, but… … Wikipedia