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21 power
1) мощность2) энергия || снабжать энергией4) источник энергии || служить источником энергии5) матем. степень; показатель степени6) способность; возможность•to adjust idle power — возд. регулировать режим малого газа ( двигателя);to augment power — возд. форсировать мощность ( двигателя);to set idle power — возд. выводить ( двигатель) на режим малого газа;to set takeoff power — возд. устанавливать взлётный режим ( работы двигателей)-
absorbed power
-
ac power
-
accepted power
-
acoustic power
-
active power
-
actual power
-
adhesion power
-
antenna power
-
apparent power
-
arc power
-
ash slagging power
-
asphalt-retaining power
-
atomic power
-
attractive power
-
auxiliary power
-
available power
-
average power
-
backscattered power
-
binding power
-
bleaching power
-
brake power
-
brake retarding power
-
brake stopping power
-
braking power
-
breakout power
-
bulking power
-
burnout power
-
caking power
-
calculated power
-
calorific power
-
caloric power
-
carrier power
-
carrying power
-
cementing power
-
central power
-
chemical power
-
chemical reaction power
-
coking power
-
coloring power
-
complex power
-
computer power
-
computing power
-
consumed power
-
contingency takeoff power
-
conventional power
-
cooling power
-
corona loss power
-
covering power
-
crowding power
-
cruising power
-
cutting power
-
dc power
-
decay power
-
delivered power
-
deoxidizing power
-
design power
-
detergent power
-
diesel motive power
-
digging power
-
dispersive power
-
dissipated power
-
dissolving power
-
drag power
-
dragging power
-
drawbar power
-
drawing power
-
drive power
-
drive train power
-
driving power
-
dry power
-
drying power
-
economy power
-
effective power
-
effective radiated power
-
electric motive power
-
electrical power
-
electric power
-
eluting power
-
elution power
-
elutive power
-
emergency power
-
emulsifying power
-
engine brake power
-
engine continuous brake power
-
engine corrected power
-
engine gross power
-
engine indicated power
-
engine intermittent brake power
-
engine maximum brake power
-
engine net power
-
engine observed power
-
engine peak brake power
-
engine power
-
engine rated brake power
-
equivalent noise power
-
equivalent radiated power
-
excess noise power
-
excess power
-
excitation power
-
extractive power
-
fault power
-
feedthrough power
-
felting power
-
firing power
-
firm power
-
fluid power
-
flywheel power
-
foaming power
-
focal power
-
forward power
-
fractional power
-
friction power
-
generating station auxiliary power
-
grammar power
-
gripping power
-
hair-wave power
-
hardening power
-
hauling power
-
heat power
-
hiding power
-
holding power
-
hot full power
-
hot zero power
-
hovering power
-
hydraulic power
-
hydroelectric power
-
hydro power
-
idle power
-
illumination power
-
imaginary power
-
in-band power
-
incident power
-
induced drag power
-
initial power
-
input power
-
installed power
-
instantaneous power
-
insulating power
-
integral power
-
interchange power
-
interference power
-
intermodulation product power
-
interruptible power
-
ionizing power
-
jet power
-
laser output power
-
laser power
-
lens power
-
leveling power
-
lifting power
-
light power
-
light-gathering power
-
like powers
-
load diversity power
-
load power
-
lubricating power
-
luminous power
-
magnet power
-
magnifying power
-
mains power
-
main power
-
man power
-
maximum continuous power
-
mean fluctuation power
-
mechanical power
-
melting-down power
-
minimum firing power
-
motive power
-
natural power
-
net power
-
no-break power
-
noise power
-
nominal power
-
noninterruptible power
-
normalized power
-
nuclear power
-
objective power
-
off-peak power
-
oil absorption power
-
on-peak power
-
operating power
-
optical power
-
out-of-band power
-
output power
-
peak envelope power
-
peak power
-
penetrating power
-
photovoltaic power
-
pneumatic power
-
polymerizing power
-
polyphase power
-
power of test
-
power takeoff power
-
prime power
-
processing power
-
profile drag power
-
propagation power
-
psophometric power
-
pull-in power
-
pulling power
-
pull-out power
-
pulse power
-
pumping power
-
purchased power
-
quenching power
-
radiant power
-
radiated power
-
radiation power
-
radio-frequency power
-
rated power
-
reactive power
-
real power
-
reducing power
-
reflected power
-
reflecting power
-
refrigerating power
-
relative power
-
required power
-
reserve power
-
resolution power
-
returned power
-
road power
-
saturation power
-
scattered power
-
shaft power
-
short-circuit power
-
signal power
-
slip power
-
solar array power
-
solution power
-
sorptive power
-
sound power
-
space power
-
space resolving power
-
specific power
-
spill power
-
spillover power
-
spring power
-
staining power
-
standby power
-
steam power
-
steaming power
-
stopping power
-
storage power
-
sudsing power
-
supplied power
-
surplus power
-
switch power
-
synchronizing power
-
takeoff power
-
tapping power
-
tensorial power
-
thermal power
-
thermoelectric power
-
thermonuclear fusion power
-
thickening power
-
third-rail power
-
threshold power
-
throughput power
-
thrust power
-
tidal power
-
total power
-
towing power
-
traction power
-
tractive power
-
true power
-
unconventional power
-
unintentional power
-
unit power
-
useful power
-
vector power
-
washing power
-
wasted power
-
wattless power
-
wetting power
-
wind power
-
withdrawing power -
22 set
2) совокупность; множество6) установка; регулирование; настройка; наладка || устанавливать; регулировать; настраивать; налаживать7) юстировка || юстировать9) схватывание; затвердевание; отверждение || схватывать(ся); затвердевать; отверждать(ся)10) стабилизация; фиксация (красителя, нити) || стабилизировать; фиксировать (краситель, нить)11) крепление || закреплять13) накрывка ( штукатурки) || наносить накрывку14) глубина погружения сваи при ударе молота15) разводка ( зубьев пилы) || разводить ( зубья пилы)16) радиостанция17) радиоприёмник18) телевизионный приёмник, телевизор19) вчт. установка в состояние "1" || устанавливать в состояние "1"20) тлв, кфт. декорация21) полигр. набор || набирать22) полигр. сет ( единица измерения ширины знака)23) закреплять, высыхать( о печатной краске)24) полигр. комплект, гарнитура27) замешивать ( тесто)•set after break — остаточное удлинение при разрыве;to set for — регулировать; устанавливать;to set free — выделять в свободном виде;to set solid — затвердевать; отверждать(ся);to set up — монтировать; собирать; устанавливать (напр. систему);to strike the set — разбирать декорацию-
abstract set
-
ac welding set
-
affected set
-
airborne set
-
arc-welding set
-
assembly set
-
axis set
-
basic set of operations
-
battery-booster set
-
bearing set
-
blasting set
-
board set
-
bottom water set
-
bounded set
-
bridging set
-
call-back telephone set
-
card set
-
cascade set
-
cataloged data set
-
character set
-
charging set
-
checkout test set
-
checkpoint data set
-
chip set
-
Christmas-tree set
-
closed set
-
code set
-
color separation set
-
color television set
-
compression set
-
concatenated data set
-
concrete set
-
connected set
-
connector mated set
-
conventional set
-
correction tool set
-
countable set
-
crystal set
-
customer set
-
data set
-
dc welding set
-
desk set
-
diesel-generator set
-
dip-angle set
-
direct data set
-
domestic television set
-
domestic set
-
double suspension set
-
double tension set
-
double-dipole set
-
drawing set
-
dual-frequency set
-
duplicate suspension set
-
duplicate tension set
-
electronic altimeter set
-
EM set
-
emergency set
-
empty set
-
engine driven welding set
-
exciter set
-
extension set
-
facsimile set
-
false set
-
field set
-
final set
-
finite set
-
flash set
-
flush hole casting set
-
four-car articulated set
-
four-roll set
-
frequency changer set
-
fuzzy set
-
gear set
-
generator set
-
grab set
-
hand set
-
heading set
-
hesitation set
-
hole set
-
horizontal-loop set
-
house set
-
hybrid set
-
hydroelectric generating set
-
indexed sequential data set
-
infinite set
-
initial set
-
ink set
-
instruction set
-
insulator set
-
interrogator set
-
key set
-
lining set
-
long-wire set
-
magnetotelluric set
-
mask set
-
microprocessor set
-
module set
-
mold set
-
motion-picture set
-
motor-generator set
-
moving-source set
-
navigation set
-
noise-immune set
-
nontemporary data set
-
null set
-
open set
-
operator's head set
-
order set
-
ordered set
-
pack set
-
parallel motion drafting set
-
partitioned data set
-
permanent set
-
petrol-electric generating set
-
pile set
-
planetary gear set
-
plaster set
-
portable test set
-
projection set
-
pumped-storage generating set
-
pump-storage generating set
-
push-button set
-
quick set
-
radio set
-
receiving set
-
receiving tank set
-
rectifier welding set
-
refraction set
-
relay set
-
resistance set
-
resistivity set
-
rivet set
-
rotary welding set
-
rubber set
-
satellite communications set
-
satellite communication set
-
saw set
-
send/receive set
-
set of blades
-
set of contacts
-
set of curves
-
set of equations
-
set of inks
-
set of insulators
-
set of passes
-
set of pulleys
-
set of stopmotion
-
shaft set
-
SIGMA set
-
single suspension set
-
single tension set
-
singular set
-
six-roll set
-
solar powered set
-
solar set
-
solution set
-
spring set
-
standby set
-
steam-electric generating set
-
stockhouse set
-
stringer set
-
subpermanent set
-
subscriber set
-
tab set
-
telegraph set
-
telephone set
-
television set
-
telluric set
-
temporary data set
-
terminating set
-
test set
-
thermoelectric generating set
-
three-piece set
-
timber set
-
time signal set
-
tool set
-
transformer-rectifier set
-
transmitting set
-
turbine-generator set
-
turbine set
-
two-car set
-
universal set
-
user's set
-
warehouse set
-
welding set
-
wind-electric set
-
withdrawal-roll set
-
working set -
23 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
24 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
25 error
- absolute error
- accidental error
- accumulated error
- accuracy error
- actual error
- addressing error
- admissible error
- alignment error
- alpha error
- altering error
- ambiguity error
- amplitude error
- analytic truncation error
- approximation error
- arithmetic error
- ascertainment error
- asymptotic error
- bad call format error
- bad command error
- bad tape error
- bad unit error
- balanced error
- balancing error
- beta error
- bias error
- black-to-white error
- block error
- burst error
- call error
- causative error
- chance error
- characteristic error
- checksum error
- code error
- coefficient setting error
- coincidence error
- common error
- compare error
- compensating error
- completeness error
- composition error
- computational error
- configuration error
- connection error
- consistency error
- constant error
- constructional error
- construction error
- contributory error
- control error
- correctable error
- correlated errors
- cratered error
- cumulative error
- data error
- data handling error
- database interface error
- data-bit error
- declare error
- deletion error
- design error
- detectable error
- determinable error
- difficult-to-locate error
- displacement error
- distinct errors
- documentation error
- double error
- double-bit error
- downward error
- drift error
- dropout error
- dynamic error
- error of behavior
- error of calculations
- error of estimation
- error of first kind
- error of solution
- error per digit
- estimated error
- estimation error
- ever-increasing error
- execution error
- expected squared error
- experimental error
- external error
- fabrication error
- fatal error
- fatal hard error
- fencepost error
- file error
- fixed error
- following error
- framing error
- frequency error
- general error
- generated error
- gross error
- handling error
- hard error
- human error
- human-factor error
- hysteresis error
- illegal control-message error
- implementation error
- indeterminate error
- inherent error
- inherited error
- initial error
- in-process error
- input error
- input/output error
- insertion error
- insidious error
- instrumental error
- intentional error
- intermittent error
- intrinsic error
- introduced error
- isolated error
- limiting error
- linearity error
- link error
- loading error
- logical error
- machine error
- marginal error
- mark-track error
- matching error
- maximum error
- mean-root-square error
- mean-square error
- metering error
- minor errors
- missing error
- misuse error
- module-parity check error
- module-parity error
- multiple error
- multiplier zero error
- no-job definition error
- non-DOS disk error
- nonsampling error
- no-paper error
- not ready error
- numerical error
- off-by-one error
- operating error
- operator error
- out of memory error
- output error
- overflow error
- overrun error
- parity check error
- parity error
- patching error
- pattern-sensitive error
- periodic error
- permissible error
- phase error
- physical error
- potentiometer loading error
- precautionary error
- predictable error
- preset database error
- probable error
- program error
- program-dependent error
- program-sensitive error
- propagated error
- propagation error
- pulse-train-starting error
- quantization error
- quit error
- random error
- read fault error
- reasonable error
- recoverable error
- recurrent error
- reduced error
- rejection error
- relative error
- repetitive error
- requirement error
- requirements compliance error
- residual error
- resolution error
- response error
- restoration error
- resultant error
- root-mean-square error
- rounding error
- roundoff error
- sampling error
- sector not found error
- seek error
- select error
- semantic error
- sequence error
- setup error
- similar errors
- single error
- single-bit error
- single-step error
- size error
- soft error
- software error
- solid burst error
- solid error
- specification error
- spelling error
- static error
- statistical error
- steady-state error
- stored error
- substitution error
- subtle error
- symptomatic error
- syntactic error
- syntax error
- system error
- systematical error
- systematic error
- time error
- time-base error
- timing error
- tolerated error
- total error
- transient error
- transmission error
- transmitted error
- triple error
- truncation error
- type I error
- typing error
- unbiased error
- uncompensated error
- uncorrectable error
- underflow error
- underrun error
- undetectable error
- unidentified error
- unidirectional error
- uniformly bounded error
- unrecoverable error
- usage error
- white-black error
- wiring error
- write error
- write fault error
- write protect error
- zero error
- zero point error
- zero-drift errorEnglish-Russian dictionary of computer science and programming > error
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26 design
1) схема, план, чертёж, проект, машинный архив проектанапример, ИС при автоматизированном проектированиисм. тж. design centering, design constraints, design entity, design flow, design team, design traceability, design vector, gate-level design, transistor-level design2) разработка, проектирование, конструированиесм. тж. architectural design, bottom-up design, co-design, database design, design automation, design criteria, design cycle, design environment, design level, design methodology, design metric, design objectives, design requirements, design tool, design verification, embedded design, functional design, initial design, in-line design, language design, logic design, network design, object-oriented design, program design, schematic design, solution design, structured design, system design, top-down design, type design3) фаза в разработке ПО, на которой функциональные спецификации транслируются в текст программы4) конструкция5) [программный] проектсм. тж. computer design, design centering, design entity, design pattern, design reuse, design traceability, design vector, test design6) глаг. разрабатывать, проектировать, конструировать, придумывать7) дизайнхудожественное и/или функциональное проектирование и его результатАнгло-русский толковый словарь терминов и сокращений по ВТ, Интернету и программированию. > design
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27 index
1) индекс, указатель || вносить в указатель; снабжать указателем2) индекс, показатель || индексировать3) коэффициент4) метка•- index of a subgroup - index of critical point - index of multiple determination - reduced ramification index -
28 sequence
1) очерёдность; порядок следования3) геол. стратиграфический разрез4) серия, комплекс•- absolutely divergent sequence - absolutely limited sequence - absolutely summable sequence - absolutely unbiased sequence - adjusted homology sequence - asymptotically convergent sequence - asymptotically isotropic sequence - asymptotically lattice sequence - compactly divergent sequence - completely reversible sequence - conditionally divergent sequence - decimal geometric sequence - delicately divergent sequence - discretely convergent sequence - essentially convergent sequence - essentially finite sequence - essentially periodic sequence - everywhere dense sequence - infinitely large sequence - infinitely proceeding sequence - infinitely small sequence - integral stationary sequence - inverse sequence - inverted sequence - linearly independent sequence - locally convergent sequence - metrically convergent sequence - metrically transitive sequence - monotonically decreasing sequence - monotonically increasing sequence - never increasing sequence - numerical sequence - projectively realizable sequence - properly divergent sequence - rapid acquisition sequence - rapidly decreasing sequence - rapidly increasing sequence - recursively defined sequence - recursively divergent sequence - recursively enumerable sequence - relatively compact sequence - sequence of prime numbers - sequence of principal indices - slowly decreasing sequence - slowly increasing sequence - slowly oscillating sequence - stochastically compact sequence - stochastically stable sequence - strictly increasing sequence - strictly measurable sequence - strictly monotonic sequence - strongly convergent sequence - strongly downward sequence - strongly stationary sequence - strongly summable sequence - totally increasing sequence - totally monotone sequence - two-taile sequence - two-way infinite sequence - unconditionally divergent sequence - uniformly divergent sequence - uniformly integrable sequence - weakly convergent sequence -
29 stability
1) устойчивость2) стабильность3) стойкость4) равновесное состояние ( системы)•stability in large — мат. устойчивость в большом
stability in small — мат. устойчивость в малом
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30 time
1) время || отмечать время3) период4) продолжительность, длительность5) раз6) срок8) хронировать•longitude in time — продолжительность, длительность
time off — телефон. время окончания разговора
time on — телефон. время начала разговора
- accrued operating time - domain transit time - first jump time - forward recurrence time - local apparent time - lost motion time - mean free time - mean solar time - pulse decay time - pulse delay time - time of aphelion passage - trap release timetime to go — авиац. остаток времени полёта
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31 value
1) величина; значение; показатель2) ценность; стоимость3) нормировать4) цена || ценить; оценивать5) расценивать6) ценностный•equal in absolute value — мат. равный по модулю
spread in values — мат. разброс значений
- arithmetical mean value - average absolute value - average overall subsampling value - deficien value - high heating value - highly significant value - left invariant mean value - most probable value - nontrivial absolute value - optimum valueto possess [to take on] value — мат. принимать значение
- pH value- preset value - tabular value -
32 vector
1) вектор || векторный2) матем. матрица-столбец3) аэро пеленг•vector at the origin — вектор, проведённый из начала координат
vector to enter basis — вектор, вводимый в базис
vector to leave basis — вектор, исключаемый из базиса
- almost periodic vector - almost proper vector - antiholomorphic tangent vector - extreme vector - flux vector - magnetic displacement vector - normal curvature vector - normal unit vector - time-similar vector - translation vectorvector with unit length — единичный вектор; орт
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33 home
home [həʊm]maison ⇒ 1 (a) chez-soi ⇒ 1 (a) foyer ⇒ 1 (b) patrie ⇒ 1 (c) habitat ⇒ 1 (d) arrivée ⇒ 1 (f) début ⇒ 1 (g) chez soi ⇒ 2 (a) au pays natal ⇒ 2 (b) à fond ⇒ 2 (c) familial ⇒ 3 (a) à/pour la maison ⇒ 3 (b) national ⇒ 3 (c), 3 (d)1 noun∎ I've come straight from home je viens (directement) de chez moi;∎ a home from home un second chez-soi;∎ I left home at sixteen j'ai quitté la maison à seize ans;∎ her home is not far from mine sa maison n'est pas loin de chez moi;∎ he insulted me in my own home! il m'a insulté sous mon propre toit!;∎ to have a home of one's own avoir un foyer ou un chez-soi;∎ how long has he been missing from home? depuis combien de temps a-t-il disparu de la maison?;∎ to be away from home être parti ou absent ou en voyage;∎ he was found far away from home on l'a trouvé loin de chez lui;∎ his home is in Nice il habite Nice;∎ Glasgow is her second home Glasgow est sa deuxième patrie;∎ New York will always be home for me! c'est toujours à New York que je me sentirai chez moi!;∎ when did she make her home in Hollywood? quand s'est-elle installée à Hollywood?;∎ emigrants came to make their homes in Canada des émigrés sont venus s'installer au Canada;∎ to give sb a home recueillir qn chez soi;∎ they sell lovely things for the home ils vendent toutes sortes de très jolis accessoires pour la maison;∎ they have a lovely home! c'est très agréable chez eux!;∎ at home chez soi, à la maison;∎ to stay at home rester à la maison;∎ come and see me at home passez me voir à la maison;∎ formal Mrs Carr is not at home on Mondays Mme Carr ne reçoit pas le lundi;∎ there was nobody at home il n'y avait personne à la maison;∎ make yourself at home faites comme chez vous;∎ he made himself at home in the chair il s'est mis à l'aise dans le fauteuil;∎ I don't feel at home here je me sens dépaysé ici, je ne me sens pas chez moi ici;∎ she feels at home everywhere! elle est à l'aise partout!;∎ to be or to feel at home with sth se sentir à l'aise avec qch;∎ he doesn't yet feel at home with the machine il n'est pas encore à l'aise avec la machine;∎ I work out of or at home je travaille à domicile ou chez moi;∎ familiar what's that when it's at home? qu'est-ce que c'est que ça?;∎ ironic don't you have a home to go to? tu as l'intention de passer la nuit ici?;∎ proverb there's no place like home = on n'est vraiment bien que chez soi;∎ proverb home is where the heart is = où le cœur aime, là est le foyer;∎ home sweet home foyer, doux foyer∎ the father left home le père a abandonné le foyer;∎ to start or to set up a home fonder un foyer;∎ how are things at home? comment ça va chez toi?;∎ are you having problems at home? est-ce que tu as des problèmes chez toi?;∎ a happy home une famille heureuse;∎ he comes from a good home il vient d'une famille comme il faut;∎ good home wanted for three kittens (on notice) je donne trois chatons(c) (native land) patrie f, pays m natal;∎ it's the same at home c'est la même chose chez nous ou dans notre pays;∎ at home and abroad dans notre pays et à l'étranger;∎ figurative this discussion is getting a bit close to home! on aborde un sujet dangereux!;∎ let's look at a situation closer to or nearer home examinons une situation qui nous concerne plus directement;∎ Kentucky, the home of bourbon Kentucky, le pays du bourbon;∎ the home of jazz le berceau du jazz(e) (mental hospital) maison f de repos; (old people's home) maison f de retraite; (children's home) foyer m pour enfants∎ they play better at home ils jouent mieux sur leur terrain;∎ Arsenal are playing at home on Saturday Arsenal joue à domicile samedi;∎ to be at home to recevoir;∎ the Rams meet the Braves at home les Rams jouent à domicile contre les Braves2 adverb(a) (to or at one's house) chez soi, à la maison;∎ to go home rentrer (chez soi ou à la maison);∎ what time did you get home? à quelle heure est-ce que tu es rentré?;∎ I'd better be getting home je crois qu'il est temps que je rentre chez moi;∎ it's on my way home c'est sur mon chemin;∎ she'll be home tonight elle sera à la maison ce soir;∎ American to be home alone être tout seul à la maison;∎ to see sb home raccompagner qn jusque chez lui/elle;∎ to take sb home ramener qn chez lui/elle;∎ Fido, home! Fido, rentre ou à la maison!;∎ familiar it's nothing to write home about ça ne casse rien;(b) (from abroad) au pays natal, au pays;∎ when did you get or come home? quand es-tu rentré?;∎ to send sb home rapatrier qn;∎ the grandparents want to go or to return home les grands-parents veulent rentrer dans leur pays(c) (all the way) à fond;∎ to drive a nail home enfoncer un clou jusqu'au bout;∎ the remark really went home le commentaire a fait mouche;∎ to push home one's advantage profiter au maximum d'un avantage;∎ it will come home to him some day il s'en rendra compte un jour;∎ to bring sth home to sb faire comprendre ou voir qch à qn(a) (concerning family, household → life) de famille, familial; (→ for family consumption) familial, à usage familial(b) (to, for, at one's house) à ou pour la maison∎ to be on home ground (near home) être en pays de connaissance; figurative (familiar subject) être en terrain connuour home ground notre terrain;∎ when they play at their home ground quand ils jouent sur leur terrain, quand ils reçoivent(person, animal) revenir ou rentrer chez soi; (pigeon) revenir au colombierComputing home automation domotique f;Banking home banking banque f à domicile;Obstetrics home birth accouchement m à la maison;home brewing (of beer) fabrication f de bière chez soi; American (illegal distilling) = distillation clandestine d'alcool chez soi;home cleaning products produits mpl ménagers;British home comforts confort m du foyer;Computing home computer ordinateur m familial;Computing home computing informatique f à domicile;home cooking cuisine f familiale;the Home Counties = l'ensemble des comtés limitrophes de Londres, à la population aisée et conservatrice;home country pays m natal;∎ the home country le pays;home decorating décoration f intérieure;home delivery livraison f à domicile;home ec (UNCOUNT) économie f domestique;home economist spécialiste mf d'économie domestique;home front (during war) arrière m;∎ on the home front à l'arrière;∎ what's the news on the home front? (in the home country) quelles sont les nouvelles du pays?;∎ how are things on the home front? (at home) comment ça va à la maison?;home game match m à domicile;British History the Home Guard = section de volontaires de l'armée britannique restée sur le territoire pour le défendre en cas d'invasion;British home help aide f ménagère;home improvements travaux mpl de rénovation;Finance home improvement loan prêt m pour travaux de rénovation;home journey voyage m de retour;Computing home key touche f début;home life vie f de famille;Finance home loan prêt m immobilier, prêt m d'épargne-logement;home movie film m d'amateur;home news nouvelles fpl nationales;Politics the Home Office = le ministère britannique de l'Intérieur;American Commerce home office (of company) siège m social;home owner propriétaire mf;home ownership = fait d'être propriétaire de son logement;∎ home ownership is increasing le nombre des personnes propriétaires de leur logement augmente;Computing home page (initial page) page f d'accueil; (start page in browser) page f d'accueil; (personal page) page f personnelle;Marketing home party selling vente f domiciliaire;home plate Sport (in baseball) bâton m, = plaque qui marque le début et la fin du parcours que doit effectuer le batteur pour marquer un point;Nautical home port port m d'attache;Economics home products produits mpl nationaux ou domestiques;home remedy remède m de bonne femme;Home Rule History (in Ireland) = gouvernement autonome de l'Irlande;home rule (devolution) décentralisation f;home run Sport (in baseball) coup m de circuit (coup de batte qui permet au batteur de marquer un point en faisant un tour complet en une seule fois); figurative (last leg of trip) dernière étape f du circuit;∎ the ship/the delivery truck is on its home run le navire/le camion rentre à son port d'attache/au dépôt;School home schooling scolarisation f à domicile;Politics Home Secretary = ministre de l'Intérieur en Grande-Bretagne;Commerce home shopping téléachat m;figurative British home straight, American home stretch dernière ligne f droite;∎ they're on or in the home straight ils sont dans la dernière ligne droite;Sport home team l'équipe f qui reçoit;home time = heure où l'on rentre à la maison;home town (of birth) ville f natale;∎ (of upbringing) his home town la ville où il a grandi;home truth vérité f désagréable;∎ to tell sb a few home truths dire ses (quatre) vérités à qn;∎ I learnt some home truths about myself j'ai appris quelques vérités désagréables sur moi-même;home video = film vidéo réalisé par un particulier, généralement sur sa vie de famille;∎ to watch sb's home videos regarder les cassettes vidéo filmées par qn;home visit (by doctor) visite f à domicile;home waters (territorial) eaux fpl territoriales; (near home port) eaux fpl voisines du port d'attache;Sport home win victoire f à domicile(a) (of missile) se diriger (automatiquement) sur ou vers; (proceed towards → goal) se diriger vers; figurative mettre le cap sur(b) (direct attention to → problem, solution) mettre l'accent sur; (→ difficulty, question) viser, cerner;∎ I made one mistake and he homed in on it je n'ai fait qu'une seule faute mais il s'est fait un plaisir de me la faire remarquerⓘ HOME RULE On désigne ainsi le régime d'autonomie revendiqué par l'Irlande entre 1870 et 1914. Après plusieurs tentatives, une loi sur l'autonomie partielle fut votée en 1914. La mise en vigueur de cette loi, déjà compromise par l'opposition des protestants unionistes de l'Ulster, fut reportée lorsque la Première Guerre mondiale éclata en août 1914. À la suite de l'insurrection de Pâques à Dublin en 1916, les partisans du "Home Rule" revendiquèrent l'autonomie totale. La guerre pour l'indépendance (1918-21) aboutit au traité anglo-irlandais de 1921, qui établit la partition de l'île entre l'Irlande du Sud qui devenait quasiment indépendante et l'Irlande du Nord qui devait rester rattachée à la Grande-Bretagne.ⓘ Don't try this at home Il s'agit d'un conseil donné aux spectateurs dans les émissions de télévision dans lesquelles figurent des tours dangereux et des cascades. Aujourd'hui, cette formule ("n'essayez pas de faire cela chez vous") est toujours utilisée par les présentateurs de télévision avec une pointe d'ironie et d'une manière plus générale par toute personne qui est sur le point de tenter quelque chose de dangereux. -
34 condition
1. условие2. состояние; положение; обстановка3. режимcondition for a nontrivial solutioncondition of optimality1-g condition20-deg angle-of-attack conditionaim conditionsairworthy conditionaltitude conditionapproach conditionsasymmetric wing sweep conditionsaustere conditionsbegin cruise conditionsbelow-stall conditionbest-range conditionsboundary conditionscaution conditionsceiling conditionsCFL conditionclimb conditioncontinuity conditionCourant-Friedrichs-Levi conditioncrossflow conditionscruise conditioncruise conditionsday conditionsdeep-stalled conditiondeparture conditionsDirichlet conditiondisplacement boundary conditionsdivergence conditiondivergent conditiondutch roll conditionelevator-free conditionengine-out conditionenvironmental conditionequilibrium conditionfailure conditionsfar-field boundary conditionfatigue conditionfinal conditionsflexural conditionsflight conditionflight conditionsflow conditionsflow tangency conditionflutter conditionsflutter onset conditionsflyaway conditionfoggy conditionsforce boundary conditionsfree-flight conditionfree-free boundary conditionsfreestream conditionfreestream conditionsfull-down conditionfull-scale conditionshigh conditionshigh-angle-of-attack conditionshigh-maneuver-lift conditionshigh-drag conditionhigh-g conditionshot conditionshover conditionhover-flight conditionicing conditionsinitial steady-flight conditionsinstrument conditionsinstrument meteorological conditionsKuhn-Tucker conditionsKutta conditionKutta-Zhukowsky conditionlanding conditionlanding conditionslaunch conditionslift conditionlift-equal-to-weight conditionlighting conditionslightning conditionslimit conditionload conditionsloading conditionslongitudinally trimmed conditionlow-angle-of-attack conditionslow-visibility conditionslow-light conditionslow-speed conditionsmaneuver conditionmaneuver entry conditionsmaneuvering conditionmaximum endurance conditionsmeteorological conditionsminimum drag conditionmission abort conditionsnear-field boundary conditionsNeumann boundary conditionneutral backside conditionno-slip conditionno-wind conditionsno-windshear conditionnonmaneuver conditionsnonpowered-lift conditionoff-design conditionsoff-nominal conditionsomega conditionoperating conditionoperational conditionoptimality conditionoscillatory conditionout-of-balance conditionout-of-trim conditionoverheat conditionoverload conditionsovertemperature conditionperiodicity conditionpost-stall conditionpostcrash conditionspowered-lift conditionpre-stall conditionpull-up conditionquasi-steady-state conditionRankine-Hugoniot conditionsresonant conditionrestraint conditionsrotating conditionsscaling conditionsea-level conditionsshock-on-lip conditionsimulator conditionssliding conditionslip conditionslow flight conditionsstalled conditionstalled conditionssteady-state conditionSTOL conditionsstraight-and-level conditionsstress conditionsubcritical conditionssupercritical conditionsupersonic conditionssupersonic leading-edge conditionsupport conditionssystem-off conditiontailwind conditionstakeoff conditionstask conditionstemperature jump conditionterminal conditiontip conditionstransient conditiontransonic conditiontranspiration conditiontransversality conditionTresca`s yield conditiontrim conditiontrimmed conditiontropical day conditionsunaugmented flutter conditionunstable conditionviewing conditionsvisibility conditionsvisual contact conditionswake conditionswashout conditionweather conditionswind conditionswind shear conditionswing-leveled conditionwing rock conditionwings-level conditionworking conditionszero-wind conditions -
35 Girard, Philippe de
SUBJECT AREA: Textiles[br]b. 1775 Franced. 1845[br]French developer of a successful flax-heckling machine for the preparation of fibres for power-spinning.[br]Early drawing and spinning processes failed to give linen yarn the requisite fineness and homogeneity. In 1810 Napoleon offered a prize of a million francs for a successful flax-spinning machine as part of his policy of stimulating the French textile industries. Spurred on by this offer, Girard suggested three improvements. He was too late to win the prize, but his ideas were patented in England in 1814, although not under his own name. He proposed that the fibres should be soaked in a very hot alkaline solution both before drawing and immediately before they went to the spindles. The actual drawing was to be done by passing the dried material through combs or gills that moved alternately; gill drawing was taken up in England in 1816. His method of wet spinning was never a commercial success, but his processes were adopted in part and developed in Britain and spread to Austria, Poland and France, for his ideas were essentially good and produced a superior product. The successful power-spinning of linen thread from flax depended primarily upon the initial processes of heckling and drawing. The heckling of the bundles or stricks of flax, so as to separate the long fibres of "line" from the shorter ones of "tow", was extremely difficult to mechanize, for each strick had to be combed on both sides in turn and then in the reverse direction. It was to this problem that Girard next turned his attention, inventing a successful machine in 1832 that subsequently was improved in England. The strick was placed between two vertical sheets of combs that moved opposite to each other, depositing the tow upon a revolving cylinder covered with a brush at the bottom of the machine, while the holder from which the strick was suspended moved up and down so as to help the teeth to penetrate deeper into the flax. The tow was removed from the cylinder at the bottom of the machine and taken away to be spun like cotton. The long line fibres were removed from the top of the machine and required further processing if the yarn was to be uniform.When N.L.Sadi Carnot's book Réflexions sur la puissance motrice du feu, was published in 1824, Girard made a favourable report on it.[br]Further ReadingM.Daumas (ed.), 1968, Histoire générale des techniques, Vol. III: L'Expansion duMachinisme, Paris.C.Singer (ed.), 1958, A History of'Technology, Vol. IV, Oxford: Clarendon Press. T.K.Derry and T.I.Williams, 1960, A Short History of Technology from the EarliestTimes to AD 1900, Oxford.W.A.McCutcheon, 1966–7, "Water power in the North of Ireland", Transactions of the Newcomen Society 39 (discusses the spinning of flax and mentions Girard).RLH -
36 Whitney, Eli
[br]b. 8 December 1765 Westborough, Massachusetts, USAd. 8 January 1825 New Haven, Connecticut, USA[br]American inventor of the cotton gin and manufacturer of firearms.[br]The son of a prosperous farmer, Eli Whitney as a teenager showed more interest in mechanics than school work. At the age of 15 he began an enterprise business manufacturing nails in his father's workshop, even having to hire help to fulfil his orders. He later determined to acquire a university education and, his father having declined to provide funds, he taught at local schools to obtain the means to attend Leicester Academy, Massachusetts, in preparation for his entry to Yale in 1789. He graduated in 1792 and then decided to study law. He accepted a position in Georgia as a tutor that would have given him time for study; this post did not materialize, but on his journey south he met General Nathanael Greene's widow and the manager of her plantations, Phineas Miller (1764–1803). A feature of agriculture in the southern states was that the land was unsuitable for long-staple cotton but could yield large crops of green-seed cotton. Green-seed cotton was difficult to separate from its seed, and when Whitney learned of the problem in 1793 he quickly devised a machine known as the cotton gin, which provided an effective solution. He formed a partnership with Miller to manufacture the gin and in 1794 obtained a patent. This invention made possible the extraordinary growth of the cotton industry in the United States, but the patent was widely infringed and it was not until 1807, after amendment of the patent laws, that Whitney was able to obtain a favourable decision in the courts and some financial return.In 1798 Whitney was in financial difficulties following the failure of the initial legal action against infringement of the cotton gin patent, but in that year he obtained a government contract to supply 10,000 muskets within two years with generous advance payments. He built a factory at New Haven, Connecticut, and proposed to use a new method of manufacture, perhaps the first application of the system of interchangeable parts. He failed to supply the firearms in the specified time, and in fact the first 500 guns were not delivered until 1801 and the full contract was not completed until 1809.In 1812 Whitney made application for a renewal of his cotton gin patent, but this was refused. In the same year, however, he obtained a second contract from the Government for 15,000 firearms and a similar one from New York State which ensured the success of his business.[br]Further ReadingJ.Mirsky and A.Nevins, 1952, The World of Eli Whitney, New York (a good biography). P.J.Federico, 1960, "Records of Eli Whitney's cotton gin patent", Technology and Culture 1: 168–76 (for details of the cotton gin patent).R.S.Woodbury, 1960, The legend of Eli Whitney and interchangeable parts', Technology and Culture 1:235–53 (challenges the traditional view of Eli Whitney as the sole originator of the "American" system of manufacture).See also Technology and Culture 14(1973):592–8; 18(1977):146–8; 19(1978):609–11.RTS -
37 concentration
concentration концентрацияconcentration well ячейка для концентрированияbulk concentration валовая концентрацияbulk concentration общая концентрацияbulk concentration объемная концентрацияcell concentration концентрация биомассыcoefficient of concentration коэффициент концентрированияequilibrium concentration равновесная концентрацияfinal concentration конечная концентрацияhighest concentration максимальная концентрацияinitial concentration исходная концентрацияinterfacial concentration концентрация на границе раздела фазmaximum permissible concentration предельно допустимая концентрацияmolal concentration моляльная концентрацияmolar concentration молярная концентрацияmole-fraction concentration концентрация в мольных доляхnormal concentration нормальная концентрацияoptimal concentration оптимальная концентрацияosmotic concentration осмотическая концентрацияsolution concentration концентрация раствораstandard concentration стандартная концентрацияvolume concentration объемная концентрацияweight concentration весовая концентрацияEnglish-Russian dictionary of biology and biotechnology > concentration
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38 pay-as-you-go computing
"A model in which a solution provider offers a computer to the customer for a low initial payment, and the customer adds time to the computer by purchasing blocks of computer usage time. Once an agreed-upon amount of usage time is purchased, the customer has unlimited access to the computer and no longer needs to pay for computer usage time."
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