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1 impression management
псих., упр. управление впечатлением (приемы, позволяющие человеку корректировать впечатление, производимое на окружающих людей; исследование управления впечатлением берет свое начало от работы И. Гоффмана "Представление себя другим", 1959 г.)See: -
2 impression management
менеджмент по производству впечатления; совокупность методов и принципов, используемых служащими по производству имиджа своей компании и самих себя.* * *менеджмент по производству впечатления; совокупность методов и принципов, используемых служащими по производству имиджа своей компании и самих себя. -
3 impression management
Кино: "подача себя" -
4 Impression-Management
сущ.менедж. управление впечатлениемУниверсальный немецко-русский словарь > Impression-Management
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5 impression management
"подача себя" -
6 management
сущ.сокр. mgmt1)а) общ. управление, регулирование (оказание воздействия на какой-л. процесс или объект, чтобы достичь его желаемого поведения или состояния)See:account management, asset management, asset/liability management, cash management, cost management, community management, customer management, customer relationship management, credit management, database management, debt management, distribution management, facilities management, fiduciary management, investment management, liability management, liquidity management, pension management, pensions management, price management, risk management, stakeholder management, trust management, portfolio managementб) общ. ведение; осуществление; содержаниеSyn:See:2)а) упр. менеджмент, управление (научная дисциплина и практическая деятельность, связанная с управлением организацией; включает в себя определение целей и стратегии развития организации, оценку имеющихся ресурсов и распределение их между различными видами деятельности, планирование структуры организации, контроль за ее деятельностью)Will an external institutional investor attempt to interfere in the management of the company? — Будет ли внешний институциональный инвестор вмешиваться в управление компанией?
poor [bad\] management — менеджмент низкого уровня, слабый менеджмент
Many companies go bankrupt due to bad management. — Многие компании разоряются из-за непрофессионального управления.
Syn:See:organization, manager, manage, sector of management CHILD [type\]: adaptive management CHILD [time\]: strategic management, day-to-day management CHILD [entity\]: administrative management, business management, non-profit management, event management, factory management, bank management CHILD [function\]: advertising management, operations management, financial management, information management, international management, labour management, personnel management, human resource management, supplier relationship management, managerial accounting, sales-force management, marketing management, management accountant, management consultant, approach to management, concentration of management, management assistance, Chartered Management Institute, Heller's Law, industrial managementб) упр. управление, заведование, руководство, администрирование (выполнение функции начальника в какой-л. организации, руководителя какой-л. деятельностью и т. п.)Syn:3) упр. правление; администрация, дирекция, руководство (руководители какой-л. организации)The management are aware of the problem. — Администрации известно об этой проблеме.
All senior management were told to leave. — Все высшее руководство попросили уйти.
Syn:See:incumbent management, management-controlled corporation, top management, senior management, general management, higher management, top executive management4) эк. менеджмент, управление (в экономической теории: деятельность, представляющая собой соединение различных ресурсов для производства продукта; иногда отождествляется с предпринимательством, при этом часто рассматривается как четвертый фактор производства наряду с трудом, капиталом и землей; некоторые теоретики считают разновидностью труда — "труд управляющих" — за который управляющие получают зарплату; в последнем случае предпринимательство часто понимается как поиск новых коммерческих идей в отличие от менеджмента, который рассматривается как реализация уже известных способов производства)5) общ., устар. умение владеть (инструментом, оружием и т. п.); умение справляться (с делами, ситуацией и т. п.); прием, уловка, хитрость (достижение цели с помощью хитрости и т. п.)We rely not upon management or trickery, but upon our own hearts and hands. — Мы полагаемся не на хитрости и обман, а на наши собственные сердца и руки.
Syn:trick, ruseSee:
* * *
менеджмент: 1) управление: постановка целей, выработка методов их достижения и реализация поставленных задач, т. е. управление деятельностью корпорации в интересах самой корпорации и ее акционеров; включает эффективное использование всех ресурсов корпорации; см. five m's; 2) люди - управляющие (менеджеры) корпорации.* * *руководство ЕБРР; руководство (банка, компании); менеджмент; управление. . Словарь экономических терминов .* * *1. руководство организацией, что в экономической теории иногда рассматривается как фактор производства2. люди, занятые, руководством организации -
7 impression
сущ.1)а) общ. впечатление (мнение, оценка, сложившиеся после знакомства, общения с кем-л., образ, создаваемый в сознании человека предметами внешнего мира)to make an impression on smb. — произвести впечатление на кого-л.
He made a good impression. — Он оставил хорошее впечатление.
See:б) общ. впечатление, мнение, представлениеa correct [wrong, vague\] impression of smth. — правильное [ложное, смутное\] представление о чем-л.
2) общ. оттиск, отпечаток, слепок -
8 Goffman, Erving
перс.соц. Гофман, Ирвинг (1922-1982; североамериканский социолог, сторонник символического интеракционизма, создатель социально-драматургического подхода в анализе межличностной коммуникации)See: -
9 MIM
1) Компьютерная техника: Mobile Information Management2) Военный термин: Maoist Internationalist Movement, maintenance instructions manual, mobile interceptor missile3) Техника: metal-isolator-metal, minimum invariant mass, moving-in of materials4) Шутливое выражение: Mario Is Missing5) Грубое выражение: Monkey In Mom6) Оптика: metal-insulator-metal7) Сокращение: Maintenance Instruction Manual, Mobile-launched surface-to-air Missile, Morality In Media, minimum, MSN Instant Messenger, Made in Malaysia, Made in Mexico ( также название музыкальной группы), Magic in Motion, Malawi Institute of Management, Manhattan Institute of Management, Maoist International Movement, Maritime Industry Museum (SUNY Maritime College, Fort Schuyler, New York), Maroc Informations Medicales, Mediterranean Institute of Management (Nicosia, Cyprus), Memphis in May International Festival, Mendelian inheritance in man, Morality in Media, Inc., Mount Isa Mines (MIM Holdings Limited; Queensland, Australia), Mouvement de l'Independance de la Martinique (French: Martinique Independence Movement), Musical Instrument Museum (Belgium), maintenance information message, man in the middle, management information model, map image metafile, market information machine, master implementation manual, master of international management, media interface management, media interface module (Cabletron), message implementation manual, metal injection molding, microgravity isolation measurement, military installation map, miranda instant messenger, mission information management, mission integration manager (NASA), mobile instant-messaging, molecular interaction map, multi image manager, multifunction interface modules, multilateral initiative on malaria, multiple impression mottle (offset printing), multipoint indicate master, multipole-induced-multipole model8) Театр: Music In Motion9) Университет: Madison Institute of Medicine10) Вычислительная техника: Media Interface Module11) Нефть: moving in machine, moving in materials, доставка материалов (на буровую, moving in materials), сборник инструкций по техническому обслуживанию (maintenance instruction manual)12) Космонавтика: Microgravity Vibration Isolation Mount (Canada)13) Деловая лексика: Made In Mexico14) Бурение: доставка на буровую материалов (moving in materials)15) Образование: Minds In Motion16) Автоматика: market integrated manufacturing17) Химическое оружие: Medical Information Module18) Расширение файла: Metal-Insulator-Metal (screen)19) Общественная организация: Music Is Math20) Должность: Malaysian Institute of Management, Marine Industrial And Mining, Masters Of International Management, Media And Information Management21) NYSE. Merrill Lynch & Company, Inc.22) Музеи: Musical Instrument Museum -
10 mim
1) Компьютерная техника: Mobile Information Management2) Военный термин: Maoist Internationalist Movement, maintenance instructions manual, mobile interceptor missile3) Техника: metal-isolator-metal, minimum invariant mass, moving-in of materials4) Шутливое выражение: Mario Is Missing5) Грубое выражение: Monkey In Mom6) Оптика: metal-insulator-metal7) Сокращение: Maintenance Instruction Manual, Mobile-launched surface-to-air Missile, Morality In Media, minimum, MSN Instant Messenger, Made in Malaysia, Made in Mexico ( также название музыкальной группы), Magic in Motion, Malawi Institute of Management, Manhattan Institute of Management, Maoist International Movement, Maritime Industry Museum (SUNY Maritime College, Fort Schuyler, New York), Maroc Informations Medicales, Mediterranean Institute of Management (Nicosia, Cyprus), Memphis in May International Festival, Mendelian inheritance in man, Morality in Media, Inc., Mount Isa Mines (MIM Holdings Limited; Queensland, Australia), Mouvement de l'Independance de la Martinique (French: Martinique Independence Movement), Musical Instrument Museum (Belgium), maintenance information message, man in the middle, management information model, map image metafile, market information machine, master implementation manual, master of international management, media interface management, media interface module (Cabletron), message implementation manual, metal injection molding, microgravity isolation measurement, military installation map, miranda instant messenger, mission information management, mission integration manager (NASA), mobile instant-messaging, molecular interaction map, multi image manager, multifunction interface modules, multilateral initiative on malaria, multiple impression mottle (offset printing), multipoint indicate master, multipole-induced-multipole model8) Театр: Music In Motion9) Университет: Madison Institute of Medicine10) Вычислительная техника: Media Interface Module11) Нефть: moving in machine, moving in materials, доставка материалов (на буровую, moving in materials), сборник инструкций по техническому обслуживанию (maintenance instruction manual)12) Космонавтика: Microgravity Vibration Isolation Mount (Canada)13) Деловая лексика: Made In Mexico14) Бурение: доставка на буровую материалов (moving in materials)15) Образование: Minds In Motion16) Автоматика: market integrated manufacturing17) Химическое оружие: Medical Information Module18) Расширение файла: Metal-Insulator-Metal (screen)19) Общественная организация: Music Is Math20) Должность: Malaysian Institute of Management, Marine Industrial And Mining, Masters Of International Management, Media And Information Management21) NYSE. Merrill Lynch & Company, Inc.22) Музеи: Musical Instrument Museum -
11 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
12 report
донесение, сообщение; доклад; рапорт; арт. звук выстрела; доносить; докладывать; рапортовать; представлять(ся) ( начальнику), pl. представление донесений ( пункт боевого приказа)meaconing, interference, jamming, intrusion report — донесение о применении комплексных помех типа «Миджи» (помехи РИС, пассивные и активные помехи, помехи средствам радиосвязи)
— bombing report— casualty situation report— exemption report— hotline report— letter efficiency report— logistics status report— minefield lifting report— nuclear attack report— performance evaluation report— weapons status report -
13 half the battle
зaлoг уcпexa, пoбeды [чacть пocлoвицы the final blow или stroke is half the battle дoбpoe нaчaлo пoлдeлa oткaчaлo]Half the battle is the impression the accused makes on the jury (A. Christie). 'We'll be having our annual visit from the management committee this afternoon.'...'What's the procedure?' 'We feed them - that's half the battle - then take them round' (A. J. Cronin)
См. также в других словарях:
Impression-Management — (IM) ist die bewusste oder unbewusste Steuerung des Eindrucks, den Personen oder Organisationen auf andere machen. Impression Management wird zunehmend auch als Konzept der Public Relations eingesetzt. Impression Management kann als… … Deutsch Wikipedia
Impression management — (IM) lässt sich als Steuerung des Eindrucks, den Personen oder Organisationen auf andere machen, beschreiben. Impression Management wird zunehmend auch als Konzept der Public Relations eingesetzt Impression Management kann als Handlungskonzept… … Deutsch Wikipedia
Impression management — In sociology and social psychology, impression management is the process through which people try to control the impressions other people form of them. It is a goal directed conscious or unconscious attempt to influence the perceptions of other… … Wikipedia
Impression Management — Selbstpräsentation; Selbstdarstellung … Universal-Lexikon
impression management — A dramaturgical concept, introduced by Erving Goffman in The Presentation of Self in Everyday Life (1959). It highlights the ways in which persons in the company of others strive to present an image of themselves in particular ways. See also… … Dictionary of sociology
impression management — See power styles … Big dictionary of business and management
Impression — An impression is the overall effect of something.Impression may also refer to: * Impressionist (entertainment), a mimic * Impression seal, a form of identifying seal * Impression Formation, the process of integrating information about a person *… … Wikipedia
Management De Transition — Le management de transition, ou Interim Management, consiste à confier provisoirement les rênes de l’entreprise ou de l’un de ses départements à un expert externe, généralement pour amorcer ou accompagner une phase de changement. Sommaire 1… … Wikipédia en Français
Management de Transition — Le management de transition, ou Interim Management, consiste à confier provisoirement les rênes de l’entreprise ou de l’un de ses départements à un expert externe, généralement pour amorcer ou accompagner une phase de changement. Sommaire 1… … Wikipédia en Français
Management de transition — Le management de transition, ou interim management pour dirigeants , consiste à confier provisoirement les rênes de l’entreprise ou de l’une de ses filiales, départements ou branches à un dirigeant opérationnel externe, généralement pour amorcer… … Wikipédia en Français
Online identity management — (OIM) also known as online image management or online personal branding or personal reputation management (PRM) is a set of methods for generating a distinguished Web presence of a person on the Internet. That presence could be reflected in any… … Wikipedia