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1 hotshop
сущ.рекл. творческое агентство (рекламное агентство, предлагающее нестандартные, творческие и комплексные подходы к решению проблем клиента; работают в области рекламы, информационных технологий, организации путешествий и др.)Syn: -
2 creative hotshop
рекл. = hotshop -
3 creative agency
рекл. = hotshop -
4 creative director
1) общ. художественный руководительSyn:2) рекл. директор творческой службы, творческий директор, художественный руководитель ( руководитель креативной группы рекламного агентства)See:* * * -
5 hot shop
рекл. = hotshop -
6 selling idea
марк. (рекламно-)коммерческая идея ( базовая творческая идея ведения рекламной кампании)Then you begin defining your selling idea, you must create and define a strategy. — Формулируя коммерческую идею, необходимо придумать и сформулировать стратегию.
The selling idea is a distillation of what marketers call the competitive consumer benefit. — Коммерческая идея есть квинтэссенция того, что маркетологи называют конкурентной покупательской выгодой.
See:
См. также в других словарях:
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