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61 hard-to-sell
English-russian dctionary of contemporary Economics > hard-to-sell
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62 hard-to-sell
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63 soft sell
марк. мягкая продажа (техника продажи товаров, которая основана на мягком убеждении, низком уровне психологического давления на клиента)soft sell approach — подход в духе «мягкой продажи», увещевание
Syn:Ant:See:
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"мягкая продажа": техника продажи товаров, которая основана на мягком убеждении, косвенных методов; = low-pressure selling; см. hard sell.* * *«мягкая» продажаиспользование ненавязчивых методов продажи товаров; осторожное привлечение покупателей -
64 soft sell
сущ."мягкая" продажа (техника продажи, избегающая давления на клиента или навязчивой рекламы товара)Ant: -
65 extremely hard
настойчиво; энергичныйhard sell — навязывание товара; настойчивое рекламирование; броская реклама
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66 goods that are hard to sell
Реклама: неходовые товарыУниверсальный англо-русский словарь > goods that are hard to sell
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67 to sell hard
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68 hardsell
hard-sell
1> _ком. _разг. усиленно рекламировать; навязывать (товар) -
69 high-pressure methods
марк. методы жесткого давления ( навязывание клиенту ненужных или сомнительных товаров)See:
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методы жесткого давления: навязывание клиенту ненужных или сомнительных ценных бумаг или товаров; = hard sell; см. soft sell. -
70 high-pressure salesman
торг. активный продавец (продавец, максимально проявляющий заинтересованность в продаже товара, напористый продавец)Syn:See:Англо-русский экономический словарь > high-pressure salesman
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71 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
72 boiler room
1) пром. котельная2) амер., разг. котельная* (название комнаты, в которой работают дилеры по ценным бумагам, в т. ч. сомнительным, непрерывно обзванивающие потенциальных клиентов и использующие методы психологического давления, чтобы любой ценой уговорить последних)Syn:See:
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boiler shop boiler room "котельная", или "бойлерная": разг. название комнаты, в которой работают дилеры по ценным бумагам, в т. ч. сомнительным, непрерывно обзванивающие потенциальных клиентов и использующие методы психологического давления (навязывания), чтобы любой ценой уговорить последних (США); обычно рассматривается как незаконная или неэтичная практика; = bucket shop; см. hard sell; -
73 campaign
1. сущ.1) воен. поход, операция, (военная) кампания (крупномасштабная, заранее спланированная военная операция в некотором географическом районе, ограниченная по сроку)2) пол. (общественная) кампания (комплекс последовательных общественных мероприятий по достижению определенной цели)The government has lounched a campaign against drunken drivers. — Правительство начало кампанию по борьбе c проблемой вождения в нетрезвом виде.
See:3) марк. маркетинговая [рекламная\] кампания (комплекс мероприятий по продвижению определенного товара на определенном рынке)campaign strategy — стратегия проведения [ведения\] кампании
Toyota campaign — рекламная кампания марки "Тойота"
to develop a( n) (advertising) campaign — разрабатывать рекламную кампанию
to carry on [conduct, wage\] a campaign — проводить кампанию
to launch [mount, organize\] a campaign — запускать [организовывать\] кампанию
Syn:See:campaign build-up, advocacy campaign, brand-image campaign, blitz campaign, campaign identity, campaign theme, multimedia campaign, collective campaign, communications campaign, direct mail campaign, hard-sell campaign, soft-sell campaign, imaginative campaign, institutional campaign, launch campaign, low-key campaign, massive campaign, major campaign, test campaign, point-of-purchase campaign, premium campaign, sampling campaign, teaser campaign, tie-in campaign, campaign profile4) пол. политическая кампания, предвыборная кампания ( партии или конкретного кандидата)election [electoral, electorial\] campaign — предвыборная (избирательная) кампания
campaign for the president — президентская выборная кампания; кампания по избранию на пост президента
slander [smear\] campaign — кампания по очернению (конкурента)
See:5) с.-х. страда, кампания, рабочий сезон6) тех. срок службы ( агрегата)2. гл.марк., пол. проводить кампанию (рекламную, военную, общественную, политическую и т. п.)They are campaigning for the abolition of the death penalty [against the death penalty\]. — Они проводят кампанию за отмену смертной казни [против смертной казни\].
She is campaigning on the issue of more money for the school system. — Она проводит кампанию за выделение больших средств на систему школьного образования.
* * *. . Словарь экономических терминов .* * *комплекс рекламных и сопутствующих мероприятий в пользу товара или услуги, направленных на выполнение поставленной задачи -
74 sales orientation
марк. сбытовая ориентация, ориентация на сбыт (подход к управлению компанией, согласно которому ключевым фактором успеха являются активные методы продажи; подход был распространен в 1950-60-е гг., когда на большинстве рынков уже существовал избыток производителей и возможность выживания зависела от умения продавать свой продукт)Syn:See: -
75 buy-or-die
1) рекл. невозможно устоять [отказаться\]* ( рекламный слоган)For any rock connoisseur, this is a 'buy or die' album. — Ни один ценитель рока не устоит перед соблазном купить этот альбом.
See:2) марк. последнее предупреждение (высылка неактивному покупателю каталога товаров с сообщением о том, что он может быть удален из списков рассылки, если не сделает какую-нибудь покупку)Syn:See: -
76 high-pressure sales techniques
марк. = hard sellАнгло-русский экономический словарь > high-pressure sales techniques
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77 high-pressure selling
марк. = hard sell -
78 pitchman
сущ.1) торг. = peddler 1) а),2) торг. агрессивный продавец ( навязывающий товар покупателю)See:3) рекл. рекламист (диктор, передающий рекламные сообщения по радио или телевидению)See: -
79 pressure buying
марк. покупка под нажимом [под давлением\]* (ситуация, когда потенциального покупателя уговаривают купить товар, иногда используя нечестные уловки, напр., приписывание товару свойств и достоинств, которых у него нет)See: -
80 boiler shop
boiler shop boiler room "котельная", или "бойлерная": разг. название комнаты, в которой работают дилеры по ценным бумагам, в т. ч. сомнительным, непрерывно обзванивающие потенциальных клиентов и использующие методы психологического давления (навязывания), чтобы любой ценой уговорить последних (США); обычно рассматривается как незаконная или неэтичная практика; = bucket shop; см. hard sell;
См. также в других словарях:
hard sell — ˌhard ˈsell noun [singular] MARKETING 1. something that is difficult to sell or make popular: • Cheap solar panels could be the answer to the power shortage, but they are proving to be a hard sell. 2. when someone uses a lot of pressure to get… … Financial and business terms
hard´-sell´er — hard sell, Informal. 1. forceful and aggressive sales techniques; high pressure salesmanship: »A company chairman…started a conference of big businessmen with a warning against overusing the hard sell (Observer). 2. a difficult task of persuasion … Useful english dictionary
hard sell — noun singular 1. ) any method of selling in which someone tries very hard to persuade customers to buy something ─ compare SOFT SELL 2. ) AMERICAN a situation in which you have difficulty selling something or persuading someone to change their… … Usage of the words and phrases in modern English
hard sell — n [singular] 1.) a way of selling something in which there is a lot of pressure on you to buy ≠ ↑soft sell 2.) AmE if an idea is a hard sell, it is difficult to get people to accept it … Dictionary of contemporary English
hard sell — ☆ hard sell n. high pressure salesmanship hard sell adj … English World dictionary
hard sell — hard′ sell′ n. bus a method of advertising or selling that is aggressively insistent and direct (opposed to soft sell). • Etymology: 1950–55, amer … From formal English to slang
hard sell — If someone puts a lot of pressure on you to do or buy something, they are hard selling it … The small dictionary of idiomes
hard sell — ► NOUN ▪ a policy or technique of aggressive selling or advertising … English terms dictionary
hard sell — noun forceful and insistent advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : aggressive high pressure selling or salesmanship often used with the everyone had keyed himself up to the hard sell Business Week compare soft sell * * * … Useful english dictionary
hard-sell — /hahrd sel /, v., hard sold, hard selling, adj. v.t., v.i. 1. to sell or advertise (something) in a forceful and insistent way: to hard sell new car models to reluctant buyers. 2. to convince (someone) in a forceful and insistent way: to hard… … Useful english dictionary
hard sell — {n.}, {informal} A kind of salesmanship characterized by great vigor, aggressive persuasion, and great eagerness on the part of the person selling something; opposed to soft sell . * /Your hard sell turns off a lot of people; try the soft sell… … Dictionary of American idioms