-
1 hard launch
марк. жесткий запуск* (выпуск нового продукта на рынок в заранее объявленный срок, с интенсивной рекламной поддержкой)Syn:Ant:See: -
2 hard launch (operations) control center
Военный термин: пункт управления пуском защищённый от (поражающих факторов) ЯВ, центр управления пуском защищённый от (поражающих факторов) ЯВУниверсальный англо-русский словарь > hard launch (operations) control center
-
3 hard launch site
1) Военный термин: стартовая позиция, защищённая в противоядерном отношении -
4 hard launch control center
Военный термин: (operations) пункт управления пуском защищённый от (поражающих факторов) ЯВ, (operations) центр управления пуском защищённый от (поражающих факторов) ЯВУниверсальный англо-русский словарь > hard launch control center
-
5 hard launch site
ркт. стартовая позиция, защищенная в противоядерном отношении -
6 hard launch site
n стартова позиція шахтного типу -
7 above-ground hard launch complex
Космонавтика: взрывозащищённый наземный стартовый комплекс с укрытиямиУниверсальный англо-русский словарь > above-ground hard launch complex
-
8 above-ground hard launch complex
Англо-русский словарь по космонавтике > above-ground hard launch complex
-
9 launch
например, Windows 2000 was launched on February 17, 2000. Термин soft launch - означает выпуск продукта или запуск сервиса в тестовом режиме, без громких объявлений. В противоположность ему hard launch - выпуск продукта или запуск онлайновой службы в точно назначенный, заранее объявленный в прессе день2) запуск, пуск3) глаг. запускать компьютерную программу4) начинатьАнгло-русский толковый словарь терминов и сокращений по ВТ, Интернету и программированию. > launch
-
10 hard
1. adjective1) (firm; solid; not easy to break, scratch etc: The ground is too hard to dig.) duro; sólido2) (not easy to do, learn, solve etc: Is English a hard language to learn?; He is a hard man to please.) difícil3) (not feeling or showing kindness: a hard master.) severo; rudo; seco4) ((of weather) severe: a hard winter.) duro, severo, riguroso5) (having or causing suffering: a hard life; hard times.) duro, difícil6) ((of water) containing many chemical salts and so not easily forming bubbles when soap is added: The water is hard in this part of the country.) dura
2. adverb1) (with great effort: He works very hard; Think hard.) duro, con ahínco2) (with great force; heavily: Don't hit him too hard; It was raining hard.) fuerte, fuertemente3) (with great attention: He stared hard at the man.) fijamente4) (to the full extent; completely: The car turned hard right.) completamente, totalmente•- harden- hardness
- hardship
- hard-and-fast
- hard-back
- hard-boiled
- harddisk
- hard-earned
- hard-headed
- hard-hearted
- hardware
- hard-wearing
- be hard on
- hard at it
- hard done by
- hard lines/luck
- hard of hearing
- a hard time of it
- a hard time
- hard up
hard1 adj1. duro2. difícilhard2 adv1. mucho2. duro / fuertehit him hard! ¡pégale duro!tr[hɑːd]2 (difficult) difícil3 (harsh) severo,-a4 (work) arduo,-a, penoso,-a, agotador,-ra5 figurative use cruel, rudo,-a6 (fight, match) reñido,-a, disputado,-a; (decision) injusto,-a8 (final decision) definitivo,-a, irrevocable; (person) severo,-a, inflexible9 SMALLLINGUISTICS/SMALL fuerte1 (forcibly) fuerte; (diligently) mucho, de firme, concienzudamente, con ahínco\SMALLIDIOMATIC EXPRESSION/SMALLhard of hearing duro,-a de oídoto be hard done by sentirse mal tratado,-a, ser tratado,-a injustamenteto be hard hit by figurative use quedar muy afectado,-a porto be hard on somebody figurative use tratar a alguien con severidad, tratar a alguien con durezato be hard on somebody's heels figurative use pisar los talones a alguiento be hard pushed to do something figurative use verse apurado,-a para realizar algoto be hard up familiar estar sin blancato drive a hard bargain figurative use negociar con durezato have a hard time familiar pasarlo canutas, pasarlo malto take something very hard tomar algo muy a pecho, encajar algo muy malto work hard trabajar muchohard drinker bebedor,-ra empedernido,-ahard evidence pruebas nombre femenino plural definitivashard labour trabajos nombre masculino plural forzadoshard luck mala suertehard ['hɑrd] adv1) forcefully: fuerte, con fuerzathe wind blew hard: el viento sopló fuerte2) strenuously: duro, muchoto work hard: trabajar duro3)to take something hard : tomarse algo muy mal, estar muy afectado por algohard adj1) firm, solid: duro, firme, sólido2) difficult: difícil, arduo3) severe: severo, duroa hard winter: un invierno severo4) unfeeling: insensible, duro5) diligent: diligenteto be a hard worker: ser muy trabajador6)hard liquor : bebidas fpl fuertes7)hard water : agua f duraadj.• arduo, -a adj.• calloso, -a adj.• dificultoso, -a adj.• difícil adj.• duro, -a adj.• endurecido, -a adj.• firme adj.• fuerte adj.• laborioso, -a adj.• peliagudo, -a adj.• recio, -a adj.• rudo, -a adj.• sólido, -a adj.• terco, -a adj.• tieso, -a adj.adv.• apretadamente adv.• difícilmente adv.• duro adv.• mucho adv.• recio adv.• tieso adv.
I hɑːrd, hɑːdadjective -er, -est1)a) (firm, solid) <object/surface> duroto set hard — endurecerse*
to freeze hard — helarse*
b) ( forceful) <push/knock> fuerte2)he's hard to please — es difícil de complacer, es exigente
b) ( severe) <winter/climate/master> duro, severoto give somebody a hard time — hacérselas* pasar mal a alguien
c) (tough, cynical) <person/attitude> duro, insensible3) (concentrated, strenuous)to take a long hard look at something — analizar* seriamente algo
5) (sharp, harsh) <light/voice> fuerte; < expression> duro6)a) ( in strongest forms)hard drugs — drogas fpl duras
hard liquor — bebidas fpl (alcohólicas) fuertes
b) ( Fin)hard currency — divisa f or moneda f fuerte
c) < water> durod) ( Ling) <sound/consonant> fuerte
II
adverb -er, -est1)a) ( with force) <pull/push> con fuerza; < hit> fuerteb) ( strenuously) < work> mucho, duro, duramenteto be hard put o (BrE also) pushed to + inf: you'd be hard put (to it) to find a better doctor — sería difícil encontrar un médico mejor
2) ( heavily) <rain/snow> fuerte, mucho; <pant/breathe> pesadamente3) ( severely)[hɑːd]to be/feel hard done by: she thinks she has been o she feels hard done by — piensa que la han tratado injustamente
1. ADJ(compar harder) (superl hardest)1) (=not soft) [object, substance, cheese, skin] duro; [ground, snow] duro, compacto•
to become or go hard — ponerse duro, endurecerse•
the water is very hard here — aquí el agua es muy dura or tiene mucha cal- be as hard as nails- as hard as a rocknut2) (=harsh, severe) [climate, winter, person] duro, severo; [frost] fuerte; [words, tone] duro, áspero; [expression, eyes, voice] serio, duro; [drink, liquor] fuerte; [drugs] duro; [fact] concreto; [evidence] irrefutable•
a hard blow — (fig) un duro golpe•
to take a long hard look at sth — examinar algo detenidamente•
to be hard on sb — ser muy duro con algn, darle duro a algn (LAm)don't be so hard on him, it's not his fault — no seas tan duro con él, no es culpa suya
aren't you being a bit hard on yourself? — ¿no estás siendo un poco duro contigo mismo?
- be as hard as nailsfeeling3) (=strenuous, tough) [work, day] duro; [fight, match] muy reñidophew, that was hard work! — ¡uf!, ¡ha costado lo suyo!
coping with three babies is very hard work — tres bebés dan mucha tarea or mucho trabajo, arreglárselas con tres bebés es una dura or ardua tarea
it's hard work getting her to talk about herself — cuesta mucho or resulta muy trabajoso hacerla hablar sobre sí misma
4) (=difficult) [exam, decision, choice] difícilto be hard to do: it's hard to study on your own — es difícil estudiar por tu cuenta
I find it hard to believe that... — me cuesta (trabajo) creer que...
bargain, play 3., 4)to be hard to please — ser muy exigente or quisquilloso
5) (=tough, unpleasant) [life, times] duroit's a hard life! — ¡qué vida más dura!
those were hard times to live in — aquellos eran tiempos duros, la vida era dura en aquellos tiempos
- take a hard line against/over sthgoing, hard-line, hard-linerhard lines! — ¡qué mala suerte!, ¡qué mala pata! *
6) (=forceful) [push, tug, kick] fuerte7) (Phon, Ling) [sound] fuerte; [consonant] oclusivo2. ADV(compar harder) (superl hardest)1) (=with a lot of effort) [work] duro, mucho; [study] muchohe had worked hard all his life — había trabajado duro or mucho toda su vida
he works very hard — trabaja muy duro, trabaja mucho
he was hard at work in the garden — estaba trabajando afanosamente or con ahínco en el jardín
•
he was breathing hard — respiraba con dificultad•
we're saving hard for our holidays — estamos ahorrando todo lo que podemos para las vacaciones, estamos ahorrando al máximo para las vacaciones•
to try hard, she always tries hard — siempre se esfuerza muchoI can't do it, no matter how hard I try — no puedo hacerlo, por mucho que lo intente
to be hard at it —
Bill was hard at it in the garden * — Bill se estaba empleando a fondo en el jardín, Bill estaba dándole duro al jardín *
2) (=with force) [hit] fuerte, duro; [pull, push, blow] con fuerza; [snow, rain] fuerte, mucho•
the government decided to clamp down hard on terrorism — el gobierno decidió tomar medidas duras contra el terrorismo•
she was feeling hard done by — pensaba que la habían tratado injustamenteto hit sb hard — (fig) ser un duro golpe para algn
California has been (particularly) hard hit by the crisis — California (en particular) se ha visto seriamente afectada por la crisis
•
I would be hard pushed or put to think of another plan — me resultaría difícil pensar en otro planwe'll be hard pushed or put to finish this tonight! — ¡nos va a ser difícil terminar esto esta noche!
•
to take sth hard — tomarse algo muy mal *he took it pretty hard — se lo tomó muy mal, fue un duro golpe para él, le golpeó mucho (LAm)
•
to be hard up * — estar pelado *, no tener un duro (Sp) *hard-pressedto be hard up for sth — estar falto or escaso de algo
3) (=solid)•
to freeze hard — quedarse congelado4) (=intently) [listen] atentamente; [concentrate] al máximo•
to look hard (at sth) — fijarse mucho (en algo)•
think hard before you make a decision — piénsalo muy bien antes de tomar una decisiónI thought hard but I couldn't remember his name — por más que pensé or por más vueltas que le di no pude recordar su nombre
5) (=sharply)6) (=closely)•
hard behind sth — justo detrás de algoI hurried upstairs with my sister hard behind me — subí las escaleras corriendo con mi hermana que venía justo detrás
heelthe launch of the book followed hard upon the success of the film — el lanzamiento del libro se produjo justo después del éxito de la película
3.CPDhard centre, hard center (US) N — relleno m duro
hard cider (US) N — sidra f
hard copy N — (Comput) copia f impresa
hard-corethe hard core N — (=intransigents) los incondicionales, el núcleo duro
hard court N — (Tennis) cancha f (de tenis) de cemento, pista f (de tenis) de cemento
hard currency N — moneda f fuerte, divisa f fuerte
hard disk N — (Comput) disco m duro
hard goods NPL — productos mpl no perecederos
hard hat N — (=riding hat) gorra f de montar; [of construction worker] casco m; (=construction worker) albañil mf
hard landing N — aterrizaje m duro
the hard left N — (esp Brit) la extrema izquierda, la izquierda radical
hard luck N — mala suerte f
•
to be hard luck on sb, it was hard luck on him — tuvo mala suertehard luck! — ¡(qué) mala suerte!
hard palate N — paladar m
the hard right N — (esp Brit) la extrema derecha, la derecha radical
hard rock N — (Mus) rock m duro
hard sell tactics — táctica fsing de venta agresiva
hard sell techniques — técnicas fpl de venta agresiva
hard shoulder N — (Brit) (Aut) arcén m, hombrillo m
hard stuff * N — (=alcohol) alcohol m duro, bebidas fpl fuertes; (=drugs) droga f dura
hard top N — (=car) coche m no descapotable; (=car roof) techo m rígido
hard water N — agua f dura, agua f con mucha cal
* * *
I [hɑːrd, hɑːd]adjective -er, -est1)a) (firm, solid) <object/surface> duroto set hard — endurecerse*
to freeze hard — helarse*
b) ( forceful) <push/knock> fuerte2)he's hard to please — es difícil de complacer, es exigente
b) ( severe) <winter/climate/master> duro, severoto give somebody a hard time — hacérselas* pasar mal a alguien
c) (tough, cynical) <person/attitude> duro, insensible3) (concentrated, strenuous)to take a long hard look at something — analizar* seriamente algo
5) (sharp, harsh) <light/voice> fuerte; < expression> duro6)a) ( in strongest forms)hard drugs — drogas fpl duras
hard liquor — bebidas fpl (alcohólicas) fuertes
b) ( Fin)hard currency — divisa f or moneda f fuerte
c) < water> durod) ( Ling) <sound/consonant> fuerte
II
adverb -er, -est1)a) ( with force) <pull/push> con fuerza; < hit> fuerteb) ( strenuously) < work> mucho, duro, duramenteto be hard put o (BrE also) pushed to + inf: you'd be hard put (to it) to find a better doctor — sería difícil encontrar un médico mejor
2) ( heavily) <rain/snow> fuerte, mucho; <pant/breathe> pesadamente3) ( severely)to be/feel hard done by: she thinks she has been o she feels hard done by — piensa que la han tratado injustamente
-
11 hard-chine launch
Морской термин: остроскульный катер -
12 hard-chine launch
-
13 marketing launch
марк. маркетинговый запуск (выпуск на рынок нового продукта, сопровождающийся активной маркетинговой кампанией; иногда противопоставляется soft launch)The site will soft launch Spring, 2001 with a marketing launch in Fall, 2001. — Сайт будет "мягко" открыт для посетителей весной 2001 г., а массовая маркетинговая компания начнется осенью 2001 г.
Syn:Ant: -
14 steam launch
-
15 center
центр; пункт; пост; узел; середина; научпо-иселсдовагсльскпй центр, НИЦ; выводить на середину; арт. корректировать; центрировать;air C3 center — центр руководства, управления и связи ВВС
general supply (commodity) center — центр [пункт] снабжения предметами общего предназначения
hard launch (operations) control center — ркт. центр [пункт] управления пуском, защищенный от (поражающих факторов) ЯВ
launch (operations) control center — ркт. пункт управления стартового комплекса [пуском ракет]
tactical fighter weapons (employment development) center — центр разработки способов боевого применения оружия истребителей ТА
— all-sources intelligence center— C center— combat control center— educational center— logistical operations center— logistics services center— operational center— secured communications center— skill development center -
16 advance advertising
рекл. предварительная реклама (реклама, осуществляемая до выхода товара на рынок, в которой сообщается о предстоящем выходе этого товара)Syn:See: -
17 site
позиция; место, участок; площадка; угол места; установка угла места; позиционный район; район стартовых позиций; располагать, размещать; см. тж. positionpre-positioned (organizational materiel) storage site — место [пункт] заблаговременного складирования штатных материальных средств [оружия и военной техники]
wheeled vehicle fording site (unprepared) — участок переправы вброд для колесных машин (без специального оборудования)
— hardened missile site— semihardened site -
18 system
система; комплекс; средство; способ; метод; сеть (напр. дорог) ;aiming-navigation system (analog, digital) — прицельно-навигационная система (аналоговая, цифровая)
air observation, acquisition and fire control system — (бортовая) система воздушной разведки, засечки целей и управления огнем
air support aircraft ECM (equipment) system — (бортовая) система РЭП для самолетов авиационной поддержки
airborne (ground) target acquisition and illumination laser system — ав. бортовая лазерная система обнаружения и подсветки (наземных) целей
airborne (ground) targeting and laser designator system — ав. бортовая лазерная система обнаружения и целеуказания (наземных целей)
airborne laser illumination, ranging and tracking system — ав. бортовая система лазерной подсветки, определения дальности и сопровождения цели
artillery (nuclear) delivery system — артиллерийская система доставки (ядерного) боеприпаса (к цели)
C2 system — система оперативного управления; система руководства и управления
C3 system — система руководства, управления и связи; система оперативного управления и связи
channel and message switching (automatic) communications system — АСС с коммутацией каналов и сообщений
country-fair type rotation system (of instruction) — метод одновременного обучения [опроса] нескольких учебных групп (переходящих от одного объекта изучения к другому)
dual-capable (conventional/nuclear) weapon delivery system — система доставки (обычного или ядерного) боеприпаса к цели
electromagnetic emitters identification, location and suppression system — система обнаружения, опознавания и подавления источников электромагнитных излучений [излучающих РЭС]
field antimissile (missile) system — полевой [войсковой] ПРК
fire-on-the-move (air defense) gun system — подвижный зенитный артиллерийский комплекс для стрельбы в движении [на ходу]
fluidic (missile) control system — ркт. гидравлическая [струйная] система управления полетом
forward (area) air defense system — система ПВО передового района; ЗРК для войсковой ПВО передового района
graduated (availability) operational readiness system — Бр. система поэтапной боевой готовности (частей и соединений)
high-resolution satellite IR detection, tracking and targeting system — спутниковая система с ИК аппаратурой высокой разрешающей способности для обнаружения, сопровождения целей и наведения средств поражения
ICBM (alarm and) early warning satellite system — спутниковая система обнаружения пусков МБР и раннего предупреждения (средств ПРО)
information storage, tracking and retrieval system — система накопления, хранения и поиска информации
instantaneous grenade launcher (armored vehicle) smoke system — гранатомет (БМ) для быстрой постановки дымовой завесы
Precision Location [Locator] (and) Strike system — высокоточная система обеспечения обнаружения и поражения целей; высокоточный разведывательно-ударный комплекс
rapid deceleration (parachute) delivery system — парашютная система выброски грузов с быстрым торможением
real time, high-resolution reconnaissance satellite system — спутниковая разведывательная система с высокой разрешающей способностью аппаратуры и передачей информации в реальном масштабе времени
received signal-oriented (output) jamming signal power-adjusting ECM system — система РЭП с автоматическим регулированием уровня помех в зависимости от мощности принимаемого сигнала
sea-based nuclear (weapon) delivery system — система морского базирования доставки ядерного боеприпаса к цели
small surface-to-air ship self-defense (missile) system — ЗРК ближнего действия для самообороны корабля
Status Control, Alerting and Reporting system — система оповещения, контроля и уточнения состояния [боевой готовности] сил и средств
surface missile (weapon) system — наземный [корабельный] РК
target acquisition, rapid designation and precise aiming system — комплекс аппаратуры обнаружения цели, быстрого целеуказания и точного прицеливания
— ABM defense system— antimissile missile system— central weapon system— countersurprise military system— laser surveying system— tank weapon system— vertical launching system— weapons system -
19 missile
управляемая ракета, УР; летящий осколок [обломок]; обстреливать ракетами; применять ракеты ( по цели) ; см. тж. rocketantiarmor(ed fighting vehicle) missile — противотанковая ракета, ПТУР
dual-capability (surface-to-air /surface-to-surface) missile — ракета наземного РК для поражения воздушных и наземных целей
forward area (air) defense missile — ракета войскового ЗРК; ракета комплекса ПВО передового района
HEAT-mine (scattering) multiple warhead AT missile — ПТУР с КБЧ, разбрасывающей ПТ кумулятивные мины
look-down, shoot-down missile — ракета, управляемая системой обеспечения, обнаружения и поражения целей в нижней полусфере (на фоне земли)
passive-radar homing warhead.air-toair missile — ракета воздушного боя с пассивной РЛ ГСН
— air interceptor missile— air-to-ground guided missile— antiair warfare missile— anti-antiaircraft missile— artillery ballistic missile— AT guided missile— battlefield support missile— chemical warhead missile— command guidance missile— counter-air-to-surface missile missile— counterballislic missile missile— counterradar homing missile— counterradiation homing missile— fast-reaction type missile— fire-and-forget guidance missile— fixed based missile— fixed land-based missile— free-flight missile— infantry-launched missile— mobile-based missile— multiple warheaded missile— nuclear warheaded missile— nuclear-armed missile— nuclear-fueled missile— penetration aid missile— radar-seeking standoff missile— rolling airframe missile— turbojet-propelled missile* * *• ракета• ракетный -
20 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
См. также в других словарях:
hard launch — n. The release of a product or Web site for public consumption. Example Citation: Costs have been controlled and operating expenses would have been unchanged on the same period of 1998, but for the exceptional cost of a re branding project now… … New words
Hard launch — Hard launching is a term used to describe a launch system of a guided missile, wherein the missile s rocket is ignited while still inside the launch assembly or tube. Contrast this with soft launching … Wikipedia
Hard-Fi — at the 2006 Hurricane Festival in Germany Background information Origin Staines, Surrey, England … Wikipedia
Launch control (automotive) — Launch control refers to an electronic device that is used to assist a Formula 1 driver in the very moment of the start of a race.Launch control also refers to an electronic setting on many modern sports sedans and coupes that let the driver take … Wikipedia
Hard Upper Torso — Assembly oder HUT (englisch für fester Oberkörper) ist eine zentrale Komponente vieler Raumanzüge. Der Begriff kommt ursprünglich von der Extravehicular Mobility Unit (EMU) der NASA. Ein HUT stellt einen festen Schutz für den Oberkörper des… … Deutsch Wikipedia
hard — /hahrd/, adj., harder, hardest, adv., harder, hardest, n. adj. 1. not soft; solid and firm to the touch; unyielding to pressure and impenetrable or almost impenetrable. 2. firmly formed; tight: a hard knot. 3. difficult to do or accomplish;… … Universalium
Hard Copy — infobox television show name = Hard Copy caption = format = Infotainment runtime = 30 minutes starring = Terry Murphy (1989 1998) Barry Nolan (1990 1998) Kyle Kraska (1998 1999) country = USA network = Syndication first aired = September 11, 1989 … Wikipedia
launch pad — A concrete or other hard surface area on which a missile launcher is positioned … Military dictionary
Soft launch — Soft launching is the method of launching a missile (such as an anti tank guided missile) in such a way that the rocket motor ignites outside of the launch tube; the missile is ejected non explosively. Contrast this with hard launching.A soft… … Wikipedia
Cape Canaveral Air Force Station Launch Complex 12 — Launch Complex 12 Atlas D with FIRE 1 at LC 12 Launch site Cape Canaveral Air Force Station Location … Wikipedia
List of video game console launch titles — This is an incomplete list of launch titles for various games consoles. = Home game consoles = = Second generation = Atari 2600U.S. launch: October 1977 * Air Sea Battle * Basic Math * Blackjack * Combat * Indy 500 * Star Ship * Street Racer *… … Wikipedia