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1 expert salesman
Englisch-Deutsch Fachwörterbuch der Wirtschaft > expert salesman
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2 specialist sales person
specialist sales person PERS, S&M Fachverkäufer(in) m(f) (synonymous: expert salesman, expert saleswoman)Englisch-Deutsch Fachwörterbuch der Wirtschaft > specialist sales person
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3 hard
hard [hɑ:d]dur ⇒ 1 (a)-(c), 2 (a) difficile ⇒ 1 (b) froid ⇒ 1 (c) rude ⇒ 1 (c) concret ⇒ 1 (d) fort ⇒ 2 (a) difficilement ⇒ 2 (b) durement ⇒ 2 (c)(a) (not soft → substance, light, colour) dur;∎ to get or to become hard durcir;∎ rock hard, (as) hard as rock dur comme la pierre;∎ his muscles are rock hard or (as) hard as rock ses muscles sont durs comme le fer, il a des muscles d'acier;∎ she is (as) hard as nails (emotionally) elle est dure, elle n'a pas de cœur; (physically) c'est une dure à cuire(b) (difficult → question, problem etc) difficile, dur;∎ the laws make it hard to leave the country à cause des lois, il est difficile de quitter le pays;∎ to have a hard fight or struggle on one's hands avoir une lourde tâche devant soi;∎ it's hard to explain c'est difficile ou dur à expliquer;∎ I find it hard to understand/believe that... je n'arrive pas à comprendre pourquoi/croire que...;∎ it's hard to say c'est difficile à dire;∎ he's hard to get on with il n'est pas facile à vivre;∎ she is hard to please (never satisfied) elle est difficile; (difficult to buy gifts for etc) c'est difficile de lui faire plaisir;∎ it's hard to beat on trouve difficilement mieux;∎ it's hard to beat a good Bordeaux il n'y a rien de meilleur qu'un bon bordeaux;∎ the hardest part of the job is done le plus dur est fait;∎ life is hard c'est dur, la vie;∎ times are hard les temps sont durs ou difficiles;∎ these are hard times for all of us c'est une période difficile pour tout le monde;∎ to fall on hard times (financially) connaître des temps difficiles ou une période de vaches maigres; (have difficult times) connaître des temps difficiles, en voir de dures;∎ to give sb a hard time en faire voir de dures à qn;∎ the boss has just been giving me a hard time le patron vient de me faire passer un mauvais quart d'heure;∎ come on, don't give me a hard time! allez, laisse-moi tranquille!;∎ you'll have a hard time (of it) persuading him to do that tu vas avoir du mal à le convaincre de faire cela;∎ she had a hard time of it after her mother's death elle a traversé une période difficile après la mort de sa mère;∎ she had a hard time of it when she was a child la vie n'était pas drôle pour elle quand elle était enfant;∎ she had a hard time of it (in childbirth, operation) elle a souffert;∎ to learn sth the hard way (involving personal loss, suffering etc) apprendre qch à ses dépens; (in a difficult way) faire le rude apprentissage de qch;∎ I learnt the hard way not to be underinsured j'ai appris à mes dépens qu'il ne faut pas être sous-assuré;∎ I learnt skiing the hard way j'ai appris à skier à la dure;∎ I learnt my seamanship the hard way j'ai fait le rude apprentissage du métier de marin;∎ some people always have to do things the hard way il y a des gens qui choisissent toujours la difficulté;∎ to play hard to get (flirt) jouer les insaisissables;∎ humorous their financial expert is playing hard to get leur expert financier semble jouer à cache-cache;∎ the hard of hearing les malentendants mpl;∎ to be hard of hearing être dur d'oreille;∎ a glass of wine, or would you prefer a drop of the hard stuff? un verre de vin, ou bien préféreriez-vous une goutte de quelque chose de plus fort?;∎ keep off the hard stuff évitez les boissons fortes(c) (severe → voice, face, eyes) dur, froid; (→ climate, winter) rigoureux, rude; (→ frost) fort, rude;∎ to be hard on sb être dur avec qn;∎ children are hard on their shoes les enfants font subir de mauvais traitements à leurs chaussures;∎ it's hard on the nerves c'est dur pour les nerfs;∎ it was hard on the others ça a été dur pour les autres;∎ it's hardest on the children le plus dur, c'est pour les enfants;∎ to be a hard taskmaster être dur à la tâche;∎ to take a long hard look at sth examiner qch de près;∎ you should take a long hard look at yourself tu devrais bien te regarder;∎ it's a hard blow for him c'est un coup terrible pour lui;∎ no hard feelings? tu ne m'en veux pas?;∎ familiar hard luck!, British hard cheese!, hard lines! pas de chance!□, pas de veine!, pas de bol!;∎ it will be hard luck if he doesn't get the job ça ne sera pas de veine ou de bol s'il n'obtient pas le travail;∎ don't give me any of your hard luck stories ne me raconte pas tes malheurs;∎ he gave me some hard luck story about having lost his investments il a essayé de m'apitoyer en me racontant qu'il avait perdu l'argent qu'il avait investi;∎ familiar a hard nut or man un dur∎ the hard fact is that there isn't enough money la vérité, c'est qu'il n'y a pas assez d'argent;∎ the argument was not backed up by any hard fact l'argument ne s'appuyait sur rien de concret∎ it's been a long hard day la journée a été longue;∎ it's hard work c'est dur;∎ it was hard work to convince him j'ai eu fort à faire pour le convaincre;∎ she's hard work (difficult to get on with) elle n'est pas facile à vivre; (difficult to make conversation with) elle n'est pas causante;∎ she's not afraid of hard work le travail ne lui fait pas peur;∎ the climb was hard going la montée était rude;∎ it's hard going making conversation with him c'est difficile de discuter avec lui∎ she's a hard worker c'est un bourreau de travail;∎ he's a hard drinker c'est un gros buveur, il boit beaucoup;∎ he's a hard charger c'est un fonceur;∎ give it a good hard shove pousse-le un bon coup, pousse-le fort2 adverb(a) (strenuously → pull, push, hit, breathe) fort; (→ work) dur; (→ run) à toutes jambes; (→ listen) attentivement;∎ to work hard at sth beaucoup travailler qch;∎ to work hard at improving one's service/French beaucoup travailler pour améliorer son service/français;∎ to work sb hard faire travailler qn dur;∎ he works hard and plays hard il se dépense beaucoup dans son travail et dans ses loisirs;∎ you'll have to try harder il faudra que tu fasses plus d'efforts;∎ to try hard to do sth essayer de son mieux de faire qch;∎ try hard! fais de ton mieux!;∎ to think hard beaucoup réfléchir;∎ think hard! réfléchis bien!;∎ think harder! réfléchis un peu plus!;∎ we can't find it - well, look harder! nous ne le trouvons pas - et bien cherchez mieux!;∎ you didn't look very hard! tu n'as pas bien cherché;∎ to look hard at sb regarder qn bien en face;∎ to look hard at sth examiner qch;∎ as hard as possible, as hard as one can (work, try) le plus qu'on peut; (push, hit, squeeze) de toutes ses forces;∎ Nautical hard astern! arrière, toute!;∎ Cars she hauled the wheel hard over elle a braqué à fond;∎ Cars to turn hard to the left braquer à gauche, faire un virage très sec vers la gauche;∎ to swim hard for the shore nager de toutes ses forces vers le rivage;(b) (with difficulty) difficilement;∎ to be hard put or pushed or pressed to do sth avoir du mal à faire qch;∎ you'll be hard put to find a shop open at this time tu vas avoir du mal à trouver une boutique ouverte à cette heure-ci;∎ old habits die hard les vieilles habitudes ont la vie dure(c) (harshly, severely → treat someone) durement, sévèrement; (→ rain) à verse; (→ freeze, snow) fort;∎ he's feeling hard done by il a l'impression d'avoir été injustement traité;∎ to be hard hit by sth être durement touché par qch;∎ she took the news/his death pretty hard la nouvelle/sa mort l'a beaucoup éprouvée;∎ old-fashioned it'll go hard with him if he keeps telling lies ça va aller mal pour lui s'il continue à raconter des mensonges∎ the ground was frozen hard le gel avait complètement durci la terre;∎ to set hard (concrete, mortar) prendre∎ to follow hard on the heels of sb être sur les talons de qn;∎ to follow or to come hard on the heels of sth suivre qch de très près∎ hard up (short of money) fauché, à sec;∎ to be hard up for ideas manquer d'idées□, être à court d'idées□ ;∎ to be hard up for volunteers manquer de volontaires□ ;∎ figurative you must be hard up if you're going out with him! il faut vraiment que tu n'aies rien à te mettre sous la dent pour sortir avec lui!3 noun∎ to try one's hardest faire de son mieuxold-fashioned tout près de►► Typography & Computing hard carriage return retour m chariot obligatoire;hard cash (argent m) liquide m;American hard cider cidre m;hard coal anthracite m;Finance hard commodities minerais mpl;Linguistics hard consonant consonne f dure;Computing hard copy copie f sur papier, sortie f papier;hard core (nucleus) noyau m dur; Building industry empierrement m; Music hard rock m inv, hard m inv; (pornography) porno m hard;British Sport hard court (for tennis) court m en ciment;hard currency monnaie f ou devise f forte;∎ a hard currency shop un magasin où on paye en devises;Computing hard disk disque m dur;Computing hard disk drive, hard drive unité f de disque dur;hard drug drogue f dure;Horseriding hard gallop galop m soutenu;hard hat (of construction worker) casque m; American familiar (construction worker) ouvrier(ère) m,f du bâtiment;hard hat area = zone où le port du casque est obligatoire;∎ hard hat area (sign) port du casque obligatoire;Typography & Computing hard hyphen césure f imposée, trait m d'union imposé;hard labour (UNCOUNT) travaux mpl forcés;hard landing (by spacecraft) atterrissage m avec impact; figurative (during economic crisis) atterrissage m brutal;Metallurgy hard lead plomb m aigre;Politics the hard left l'extrême gauche;hard line ligne f de conduite dure;∎ to take a hard line on sb/sth adopter une ligne de conduite dure avec qn/sur qch;hard liquor spiritueux mpl;Finance hard loan prêt m aux conditions du marché;Press hard news nouvelles fpl sûres ou vérifiées;Veterinary medicine hard pad coussinet m dur;Typography & Computing hard page break fin f de page obligatoire;Anatomy hard palate voûte f du palais, palais m dur;hard porn porno m hard, hard m inv;Computing hard reset réinitialisation f totale de la machine;Typography & Computing hard return saut m de ligne manuel;Politics the hard right l'extrême droit;Music hard rock hard rock m inv, hard m inv; esp American Cookery hard sauce = sauce au beurre, au sucre et au brandy ou au rhum servie avec le pudding;hard science science f dure;hard sell vente f agressive;∎ to give sth the hard sell promouvoir qch de façon agressive;∎ the salesman gave us the hard sell le vendeur a essayé de nous forcer la main;hard sell approach, hard sell tactics méthode f de vente agressive;Cars hard shoulder bande f d'arrêt d'urgence;hard space espace m insécable;hard water eau f calcaire ou dure -
4 represent
reprə'zent 1. verb1) (to speak or act on behalf of: You have been chosen to represent our association at the conference.) representere2) (to be a sign, symbol, picture etc of: In this play, the man in black represents Death and the young girl Life.) stå for, symbolisere, representere3) (to be a good example of; to show or illustrate: What he said represents the feelings of many people.) forestille, framstille•- representative 2. noun1) ((also rep rep) a person who represents a business; a travelling salesman: Our representative will call on you this afternoon.) representant2) (a person who represents a person or group of people: A Member of Parliament is the representative of the people in his constituency.) representantoppføre--------representereverb \/ˌreprɪˈzent\/1) representere, være representant for2) forestille, symbolisere, bety3) bruke som symbol, la stå for4) tilsvare, representere5) fremstille, beskrive, skildre6) påpeke, forklare, fremholde7) være et eksempel på, være typisk for8) (teater e.l.) oppføre9) spille, fremstille• she represented Nora in «A Doll's House»hun spilte Nora i «Et Dukkehjem» -
5 commission **** com·mis·sion
[kə'mɪʃ(ə)n]1. n1) (order for work: esp of artist) incarico2) (for salesman) commissione f, provvigione fto work/sell on commission — lavorare/vendere a provvigione
I get 10% commission — ricevo il 10% sulle vendite
3) (committee) commissione fcommission of inquiry Brit — commissione f d'inchiesta
a commission has been set up to investigate the tragedy — è stata nominata una commissione per indagare sulla tragedia
4) Mil5)out of commission — (machine) fuori uso, Naut in disarmo
2. vt1)(expert, consultant, artist)
to commission sb to do sth — incaricare qn di fare qcto commission sth from sb — (work of art) commissionare qc a qn
2) Mil nominare ufficiale -
6 represent
transitive verb1) (symbolize) verkörpern3) (correspond to) entsprechen (+ Dat.)4) (be specimen of, act for) vertreten* * *[reprə'zent] 1. verb1) (to speak or act on behalf of: You have been chosen to represent our association at the conference.) vertreten2) (to be a sign, symbol, picture etc of: In this play, the man in black represents Death and the young girl Life.) darstellen3) (to be a good example of; to show or illustrate: What he said represents the feelings of many people.) schildern•- academic.ru/61614/representation">representation- representative 2. noun1) ((also rep [rep]) a person who represents a business; a travelling salesman: Our representative will call on you this afternoon.) der/die Vertreter(in)2) (a person who represents a person or group of people: A Member of Parliament is the representative of the people in his constituency.) der/die Vertreter(in)* * *rep·re·sent[ˌreprɪˈzent]vt1. (act on behalf of)▪ to \represent sb/sth jdn/etw repräsentieren [o vertreten]; POL der Abgeordnete für jdn/etw sein, jdn/etw vertretento be poorly/strongly/well \represented schwach/stark/gut vertreten sein2. LAW▪ to \represent sb jdn vertreten, der Vertreter/die Vertreterin von jdm sein, ÖSTERR a. die Vertretung von jdm machen3. (depict)▪ to \represent sth etw darstellen [o zeigen5. (state)we \represented our demands to the boss wir unterbreiteten dem Chef unsere Forderungenhe \represents himself as an expert er gibt sich als Experte aus6. (be the result of)▪ to \represent sth etw darstellenthis book \represents ten years of research dieses Buch ist das Ergebnis von zehn Jahren Forschung7. (be typical of)▪ to \represent sth etw widerspiegelnwhat she said \represented the feelings of many of those present mit dem, was sie sagte, brachte sie die Gefühle vieler Anwesender zum Ausdruck8. COMPUT▪ to \represent sth etw repräsentieren [o vertreten]* * *["reprɪ'zent]vt1) darstellen; (= stand for) stehen für; (= symbolize) symbolisieren, darstellen; opportunity bedeutenhe represents all that is best in... — er verkörpert das Beste (+gen)...
2) (= act or speak for PARL, JUR) vertretenmany countries were represented at the ceremony —
the foreign tourist should never forget that he represents his country — ein Tourist sollte im Ausland nie vergessen, dass er sein Land repräsentiert
it is exactly as represented in the advertisement — es ist genau, wie in der Anzeige dargestellt
5) (THEAT) character, part darstellen* * *represent [ˌreprıˈzent]A v/t1. jemanden oder jemandes Sache, auch einen Wahlbezirk etc vertreten:be represented at bei einer Sache vertreten sein2. einen Staat, eine Firma etc vertreten, repräsentieren3. THEATa) eine Rolle darstellen, verkörpernb) ein Stück aufführen, gebenrepresent a threat to eine Bedrohung (gen) darstellen5. (bildlich, grafisch) darstellen, abbilden6. a) hin-, darstellen ( beide:as, to be als)that dass)7. darlegen, -stellen, schildern, vor Augen führen ( alle:to sb jemandem):represent to sb that … jemandem vorhalten, dass …* * *transitive verb1) (symbolize) verkörpern2) (denote, depict, present) darstellen (as als); (Theatre also) spielen3) (correspond to) entsprechen (+ Dat.)4) (be specimen of, act for) vertreten* * *v.darstellen v.vertreten v.vorstellen v. -
7 Gillette, King Camp
[br]b. 5 January 1855 Fond du Lac, Wisconsin, USAd. 9 July 1932 Los Angeles, California, USA[br]American inventor and manufacturer, inventor of the safety razor.[br]Gillette's formal education in Chicago was brought to an end when a disastrous fire destroyed all his father's possessions. Forced to fend for himself, he worked first in the hardware trade in Chicago and New York, then as a travelling salesman. Gillette inherited the family talent for invention, but found that his successful inventions barely paid for those that failed. He was advised by a previous employer, William Painter (inventor of the Crown Cork), to look around for something that could be used widely and then thrown away. In 1895 he succeeded in following that advice of inventing something which people could use and then throw away, so that they would keep coming back for more. An idea came to him while he was honing an old-fashioned razor one morning; he was struck by the fact that only a short piece of the whole length of a cutthroat razor is actually used for shaving, as well as by the potentially dangerous nature of the implement. He "rushed out to purchase some pieces of brass, some steel ribbon used for clock springs, a small hand vise and some files". He thought of using a thin steel blade sharpened on each side, placed between two plates and held firmly together by a handle. Though coming from a family of inventors, Gillette had no formal technical education and was entirely ignorant of metallurgy. For six years he sought a way of making a cheap blade from sheet steel that could be hardened, tempered and sharpened to a keen edge.Gillette eventually found financial supporters: Henry Sachs, a Boston lamp manufacturer; his brother-in-law Jacob Heilbron; and William Nickerson, who had a considerable talent for invention. By skilled trial and error rather than expert metallurgical knowledge, Nickerson devised ways of forming and sharpening the blades, and it was these that brought commercial success. In 1901, the American Safety Razor Company, later to be renamed the Gillette Safety Razor Company, was set up. When it started production in 1903 the company was badly in debt, and managed to sell only fifty-one razors and 168 blades; but by the end of the following year, 90,000 razors and 12.4 million blades had been sold. A sound invention coupled with shrewd promotion ensured further success, and eight plants manufacturing safety razors were established in various parts of the world. Gillette's business experiences led him into the realms of social theory about the way society should be organized. He formulated his views in a series of books published over the years 1894 to 1910. He believed that competition led to a waste of up to 90 per cent of human effort and that want and crime would be eliminated by substituting a giant trust to plan production centrally. Unfortunately, the public in America, or anywhere else for that matter, were not ready for this form of Utopia; no omniscient planners were available, and human wants and needs were too various to be supplied by a single agency. Even so, some of his ideas have found favour: air conditioning and government provision of work for the unemployed. Gillette made a fortune from his invention and retired from active participation in the business in 1913, although he remained President until 1931 and Director until his death.[br]Bibliography"Origin of the Gillette razor", Gillette Blade (February/March).Further ReadingObituary, 1932, New York Times (11 July).J.Jewkes, D.Sawers and R.Stillerman, 1958, The Sources of Invention, London: Macmillan.LRD / IMcN
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