-
121 dry lease
эк. сухой лизинг, сухая аренда (форма лизинга, при которой лизингополучателю предоставляется только собственно арендуемое имущество; лизингодатель не обеспечивает поставки необходимого сырья и подбор персонала и не осуществляет техническое обслуживание арендованного имущества; термин применяется в основном при аренде воздушных и морских судов)Syn:Ant:* * *термин, который применяется при сдаче в аренду авиатехники, морских судов и т. п. для того, чтобы подчеркнуть, что лизингодатель финансирует исключительно транспортное средство; арендатор обязан сам обеспечить и оплатить стоимость найма экипажа, топлива и т. д. -
122 input
сущ.1)а) общ. вкладб) эк. вложение, инвестицииSyn:в) комп. ввод ( данных)2)а) эк. вводимый [потребляемый\] ресурс [фактор производства\] (любой ресурс, используемый в производстве какого-л. блага)Syn:See:input dumping, input price, input demand function, input goods, input tax, input VAT, input cost, indirect inputs, fixed input, variable input, labour inputб) упр. пуск, ввод, запуск в производствов) ТМО входящий поток3) упр., тех.а) подача, подвод; загрузка ( металла)б) подводимая [потребляемая\] мощность4) т. граф. = sourceSee:* * * -
123 management
сущ.сокр. mgmt1)а) общ. управление, регулирование (оказание воздействия на какой-л. процесс или объект, чтобы достичь его желаемого поведения или состояния)See:account management, asset management, asset/liability management, cash management, cost management, community management, customer management, customer relationship management, credit management, database management, debt management, distribution management, facilities management, fiduciary management, investment management, liability management, liquidity management, pension management, pensions management, price management, risk management, stakeholder management, trust management, portfolio managementб) общ. ведение; осуществление; содержаниеSyn:See:2)а) упр. менеджмент, управление (научная дисциплина и практическая деятельность, связанная с управлением организацией; включает в себя определение целей и стратегии развития организации, оценку имеющихся ресурсов и распределение их между различными видами деятельности, планирование структуры организации, контроль за ее деятельностью)Will an external institutional investor attempt to interfere in the management of the company? — Будет ли внешний институциональный инвестор вмешиваться в управление компанией?
poor [bad\] management — менеджмент низкого уровня, слабый менеджмент
Many companies go bankrupt due to bad management. — Многие компании разоряются из-за непрофессионального управления.
Syn:See:organization, manager, manage, sector of management CHILD [type\]: adaptive management CHILD [time\]: strategic management, day-to-day management CHILD [entity\]: administrative management, business management, non-profit management, event management, factory management, bank management CHILD [function\]: advertising management, operations management, financial management, information management, international management, labour management, personnel management, human resource management, supplier relationship management, managerial accounting, sales-force management, marketing management, management accountant, management consultant, approach to management, concentration of management, management assistance, Chartered Management Institute, Heller's Law, industrial managementб) упр. управление, заведование, руководство, администрирование (выполнение функции начальника в какой-л. организации, руководителя какой-л. деятельностью и т. п.)Syn:3) упр. правление; администрация, дирекция, руководство (руководители какой-л. организации)The management are aware of the problem. — Администрации известно об этой проблеме.
All senior management were told to leave. — Все высшее руководство попросили уйти.
Syn:See:incumbent management, management-controlled corporation, top management, senior management, general management, higher management, top executive management4) эк. менеджмент, управление (в экономической теории: деятельность, представляющая собой соединение различных ресурсов для производства продукта; иногда отождествляется с предпринимательством, при этом часто рассматривается как четвертый фактор производства наряду с трудом, капиталом и землей; некоторые теоретики считают разновидностью труда — "труд управляющих" — за который управляющие получают зарплату; в последнем случае предпринимательство часто понимается как поиск новых коммерческих идей в отличие от менеджмента, который рассматривается как реализация уже известных способов производства)5) общ., устар. умение владеть (инструментом, оружием и т. п.); умение справляться (с делами, ситуацией и т. п.); прием, уловка, хитрость (достижение цели с помощью хитрости и т. п.)We rely not upon management or trickery, but upon our own hearts and hands. — Мы полагаемся не на хитрости и обман, а на наши собственные сердца и руки.
Syn:trick, ruseSee:
* * *
менеджмент: 1) управление: постановка целей, выработка методов их достижения и реализация поставленных задач, т. е. управление деятельностью корпорации в интересах самой корпорации и ее акционеров; включает эффективное использование всех ресурсов корпорации; см. five m's; 2) люди - управляющие (менеджеры) корпорации.* * *руководство ЕБРР; руководство (банка, компании); менеджмент; управление. . Словарь экономических терминов .* * *1. руководство организацией, что в экономической теории иногда рассматривается как фактор производства2. люди, занятые, руководством организации -
124 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
125 optimal choice
эк. оптимальный выбор (выбор, который максимизирует значение целевой функции; другими словами, наилучший выбор)See: -
126 planning
сущ.1) упр. планирование, проектирование, составление плана [проекта, программы\] (составление плана деятельности какого-л. лица или организации на будущий период; одна из функций менеджмента)planning flow — процесс планирования, последовательность процесса планирования
See:CHILD [agent\]: governmental planning, local planning, state planning CHILD [object\]: advanced product quality planning, advertising planning, administrative planning 2), budget planning, business planning, business continuity planning, capacity planning, career planning, contingency planning, corporate planning, cost planning, day-to-day production planning, directive planning, enterprise resource planning, entrepreneurial planning, estate planning, financial planning, human resource planning, insurance planning, inventory planning, investment planning, journey planning, manpower planning, marketing planning, master planning, media planning, new product planning, operational planning, operations planning, pension planning, personnel planning, planning department, price planning, product planning, profit planning, recruitment planning, risk response planning, rough-cut capacity planning, shift planning, social planning, strategic planning, tax planning, urban planning CHILD [method\]: adaptive planning, aggregate planning, backward planning, bottom-up planning, decomposition planning, forward planning, Hoshin planning, network planning, retrospective planning, scenario planning, top-down planning, top-down/bottom-up planning CHILD [time\]: long-term planning, medium-term planning, short-term planning, planning period, planning bureau, planning manager, planning and control cycle, management, programming, plan2) эк. планирование (экономики), экономическое планирование (метод регулирования экономики с помощью постановки долговременных целей развития и выработки программ, направленных на достижение этих целей)See:* * *. . Словарь экономических терминов . -
127 sample
1) выборка
2) дискрета
3) образец
4) пробный
5) проба
6) отбирать
7) выборный
8) выборочный
9) образчик
10) экземпляр
– air-dry sample
– aligned sample
– allocation of sample
– artificial sample
– averaged sample
– balanced sample
– biased sample
– calcine the sample
– censored sample
– center of sample
– check sample
– cluster sample
– collect sample
– core sample
– cost of a sample
– counter sample
– defective sample
– distribution of a sample
– disturb the sample
– duplicate sample
– equiprobable sample
– exceptional sample
– heat sample
– judgement sample
– judgment sample
– ladle sample
– list sample
– lottery sample
– master sample
– noise sample
– non-random sample
– official sample
– oven-dry sample
– quota sample
– random sample
– range of the sample
– representative sample
– rock sample
– run sample taker
– sample average
– sample bullet
– sample cutting
– sample estimate
– sample flip-flops
– sample mean
– sample of size
– sample piece
– sample range
– sample size
– sample space
– sample spoon
– sample survey
– sample taker
– sample unit
– single sample
– standard sample
– stratified sample
– take sample
– unbiased sample
– unrestricted sample
-
128 storage
1) склад
2) заготовительный
3) запасание
4) запоминающее устройство
5) складальный
6) складирование
7) хранение
8) память
9) накопитель
10) плата за хранение
11) аккумулятор
12) запасающий
13) запоминание
14) запоминающий
15) накопительный
16) накопление
17) хранилище
– above-ground storage
– addressable storage
– associative storage
– bin storage
– buffer storage
– bulk storage
– charge storage
– clear storage
– cold storage
– cost of storage
– cryogenic storage
– damage in storage
– data storage
– dielectric storage
– earth storage
– erasable storage
– external storage
– free storage
– freezer storage
– heat storage
– indoor storage
– information storage
– intermediate storage
– internal storage
– low-speed storage
– mass storage
– non-cyclic storage
– off-line storage
– oil storage
– on-line storage
– place in storage
– pumped-hydroelectric storage
– read-only storage
– readd storage
– request storage
– serial storage
– stability in storage
– storage access
– storage battery
– storage break-down
– storage capacitor
– storage capacity
– storage cell
– storage circuit
– storage conditions
– storage decoder
– storage element
– storage function
– storage location
– storage of fuel
– storage organization
– storage regeneration
– storage relay
– storage ring
– storage system
– storage temperature
– storage time
– storage tube
– subsurface storage
– transfer to storage
– turn in for storage
– virtual storage
– volatile storage
– working storage
capacity of storage battery — емкость аккумуляторной батарей
charge storage mode — <electr.> режим накопления заряда
data storage unit — <comput.> блок хранения данных
digital storage oscillograph — запоминающий цифровой осциллограф
high-speed memory storage — <comput.> память быстрая
multiple virtual storage — <comput.> память виртуальная многоуровненная
storage camera tube — передающая трубка с накоплением заряда
См. также в других словарях:
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