-
21 attack
наступление, наступательный бой; атака; нападение; удар; стрельба; воздействие; высадка десанта; группировка сил и средств для наступательных действий [удара]; наступать; атаковать; наносить удар; нападать; поражать ( цели) ; обстреливать; воздействовать; см. тж. assault, offensive, strikeattack from (march) column (formations) — наступление с ходу [марша]
attack in (successive) waves — наступление с последовательным вводом эшелонов; высадка (морского) десанта «волнами»;
— ballistic missile attack— bombing-missile air attack— chemical agent attack— close-in attack— converging axis attack— illuminated night attack— limited objective attack— low-level bombing attack— low-low attack— massive air attack— massive attack— massive ground attack— multiple pronged attack— night-time bombing attack— nonilluminated night attack— toss air attack— toxic chemical attack— two-prong ed attack -
22 point
головной [тыльный] дозор; ориентир; пункт; балл— ammunition breakdown point— dismounting point— drop-off point— initial rallying point— mounting point— objective rallying point— starting point— strategic focal point -
23 image builder
марк., пол. создатель имиджа [образа, репутации\] (нечто, используемое в качестве инструмента формирования определенного имиджа)Given the objective of establishing a brand image, radio serves as an excellent image-builder. — Если стоит цель сформировать имидж бренда, то радио служит замечательным создателем имиджа.
There is no greater image builder for a company than a compelling and informative web site that can be seen all over the world. — Не существует более сильного создателя имиджа компании, чем неотразимый и информативный веб-сайт, который можно увидеть по всему миру.
See: -
24 OTC
1) Общая лексика: внебиржевой (over-the-counter), (over-the-counter) лекарства безрецептурного отпуска2) Компьютерная техника: Overseas Telecommunications Commission3) Медицина: (лекарство,) продаваемое без рецепта (over-the-counter drugs: http://www.fda.gov/cder/offices/otc/default.htm)4) Американизм: Officer Training Corps5) Спорт: Olympic Training Center6) Военный термин: Office of the Theater Chaplain, Officers' Training College, Officers' Training Corps, Operational Test Command, Ordnance Technical Committee, objective, time, and cost, officer in tactical command, officers' training camp, officers' transit camp, operational training capability, operations tactical control7) Техника: Organization for Trade Cooperation, once-through cooling8) Сельское хозяйство: oxytetracycline9) Шутливое выражение: Other Than Clinton11) Юридический термин: Offender Time Computation, Officers Training Conference12) Фармакология: Over the Counter (лекарство, отпускаемое из аптек без рецепта врача)13) Финансы: во внебиржевом обороте (сокр. от "over-the-counter")14) Грубое выражение: One Top Chick15) Телекоммуникации: Operating Company16) Сокращение: Officer Training Corps (UK), Operational Training Course (USAF), Organization of Trade Cooperation, over the counter17) Университет: Occupational Training Center18) Вычислительная техника: Over The Counter (stocks)19) Нефть: Offshore Technology Conference20) Банковское дело: продаваемый без посредников (over-the-counter), разовый сбор (one-time charge), продаваемый вне биржи (over-the-counter)21) Воздухоплавание: One-stop Tour Charter22) Фирменный знак: Oh Those Clowns, Online Travel Company23) Менеджмент: от заказа до получения оплаты (Order-to-cash, полный цикл выполнения заказа)24) Инвестиции: one-time charge, over-the-counter25) Нефть и газ: overhead traveling crane26) Чат: Off Topic Comments27) Правительство: Oklahoma Tax Commission -
25 otc
1) Общая лексика: внебиржевой (over-the-counter), (over-the-counter) лекарства безрецептурного отпуска2) Компьютерная техника: Overseas Telecommunications Commission3) Медицина: (лекарство,) продаваемое без рецепта (over-the-counter drugs: http://www.fda.gov/cder/offices/otc/default.htm)4) Американизм: Officer Training Corps5) Спорт: Olympic Training Center6) Военный термин: Office of the Theater Chaplain, Officers' Training College, Officers' Training Corps, Operational Test Command, Ordnance Technical Committee, objective, time, and cost, officer in tactical command, officers' training camp, officers' transit camp, operational training capability, operations tactical control7) Техника: Organization for Trade Cooperation, once-through cooling8) Сельское хозяйство: oxytetracycline9) Шутливое выражение: Other Than Clinton11) Юридический термин: Offender Time Computation, Officers Training Conference12) Фармакология: Over the Counter (лекарство, отпускаемое из аптек без рецепта врача)13) Финансы: во внебиржевом обороте (сокр. от "over-the-counter")14) Грубое выражение: One Top Chick15) Телекоммуникации: Operating Company16) Сокращение: Officer Training Corps (UK), Operational Training Course (USAF), Organization of Trade Cooperation, over the counter17) Университет: Occupational Training Center18) Вычислительная техника: Over The Counter (stocks)19) Нефть: Offshore Technology Conference20) Банковское дело: продаваемый без посредников (over-the-counter), разовый сбор (one-time charge), продаваемый вне биржи (over-the-counter)21) Воздухоплавание: One-stop Tour Charter22) Фирменный знак: Oh Those Clowns, Online Travel Company23) Менеджмент: от заказа до получения оплаты (Order-to-cash, полный цикл выполнения заказа)24) Инвестиции: one-time charge, over-the-counter25) Нефть и газ: overhead traveling crane26) Чат: Off Topic Comments27) Правительство: Oklahoma Tax Commission -
26 primero
primero
◊ -ra adjetivo/pronombre primer is used before masculine singular nouns1 (en el espacio, el tiempo) first;◊ el primer piso the second (AmE) o (BrE) first floor;en primer lugar … first (of all), …, firstly, …; 1o de julio (read as: primero de julio) 1st July, July 1st (léase: July the first); Olaf I (read as: Olaf primero) Olaf I (léase: Olaf the First); a primeras horas de la madrugada in the early hours of the morning; primera plana front page; primeros auxilios sustantivo masculino plural first aid; primer plano (Fot) close-up (shot) 2 (en calidad, jerarquía): de primera (categoría) first-class, first-rate; es el primero de la clase he is top of the class; primer ministro Prime Minister 3 (básico, fundamental): artículos de primera necesidad basic necessities; lo primero es … the most important thing is … ■ adverbio 1 ( en el tiempo) first 2 ( en importancia):
primero,-a
I adjetivo
1 (en el espacio, en el tiempo) first
primera fila, front row
en los primeros años, in the early years
2 (en calidad, en categoría) first: es el primer actor de la compañía, he's the company's top actor
3 (en importancia) basic, primary
un artículo de primera necesidad, an essential item
II adverbio (orden) first: primero, iremos al supermercado, first, we'll go to the supermarket Locuciones: a primeros, at the beginning of
a la primera de cambio, as soon as one has the opportunity, given half a chance: no está a gusto en la empresa, así que se irá a la primera de cambio, he's not happy at his company, so he plans to leave as soon as he has the chance
de buenas a primeras, suddenly, unexpectedly
lo primero es lo primero, first things first ' primero' also found in these entries: Spanish: ir - más - originaria - originario - primer - primera - residir - sucesión - trigésima - trigésimo - ante - estudio - luego - mayo - ocurrir - vigésimo English: after - born - come - first - former - go before - initial - intro - leader - LIFO - original - premier - prime - raise - stationary - to - year - consult - head - lieutenant - May - payable - pioneer - put - space - start - the -
27 economic value added
Fina way of judging financial performance by measuring the amount by which the earnings of a project, an operation, or a corporation exceed or fall short of the total amount of capital that was originally invested by its owners.EXAMPLEEVA is conceptually simple: from net operating profit, subtract an appropriate charge for the opportunity cost of all capital invested in an enterprise—the amount that could have been invested elsewhere. It is calculated using this formula:Net operating profit less applicable taxes – Cost of capital = EVAIf a company is considering building a new plant, and its total weighted cost over ten years is $80 million, while the expected annual incremental return on the new operation is $10 million, or $100 million over ten years, then the plant’s EVA would be positive, in this case $20 million:$100 million – $80 million = $20 millionAn alternative but more complex formula for EVA is:(% Return on invested capital – % Cost of capital) × original capital invested = EVAAn objective of EVA is to determine which business units best utilize their assets to generate returns and maximize shareholder value; it can be used to assess a company, a business unit, a single plant, office, or even an assembly line. This same technique is equally helpful in evaluating new business opportunities.Abbr. EVA -
28 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
29 bottom line
1) учет нижняя [последняя\] черта, итог, баланс доходов и расходов [прибылей и убытков\] (итоговая строка в финансовой отчетности, показывающая чистые прибыли и убытки)See:2)а) учет чистая прибыль ( размер прибыли после налогообложения)Syn:б) учет = net profitOur objective is to grow our bottom line by about 10 per cent. — Наша цель — увеличить размер чистой прибыли примерно на 10%.
A company's bottom line is its net income — or net earnings, or net profits — or the "bottom" figure on its income statement, measuring income after all expenses have been deducted from revenues. — Чистая прибыль компании, т. е. доход за вычетом всех расходов, называется нижней чертой или последним показателем в отчете о прибылях и убытках.
See:3) общ. окончательный [конечный\] результат (чего-л., напр., расчетов); конечная цель4) общ. важный [решающий, основной, главный\] фактор [момент\] (от которого зависит какое-л. решение или результат)The bottom line is that the sponsors want a French driver on the team. — Основной момент в том, что спонсоры хотят видеть в команде французского водителя.
See:
* * *
последняя черта: 1) сумма или результат всех строк баланса или счета; финальная прибыль или убыток; 2) окончательный результат; 3) конечная цель; = attributable level 2.* * *итог; результат; конечный итог; баланс; остаток; кризисное дно'. . Словарь экономических терминов . -
30 purpose
сущ.1) общ. цель; назначение; намерение; замыселSyn:See:advertising purpose, all-purpose financial statement, dual-purpose fund, general purpose credit, multipurpose survey, particular purpose, public purpose bond2) общ. результат, успехto good purpose — с большим успехом, с большой пользой
to little purpose — почти безуспешно, безрезультатно
to no purpose — напрасно, тщетно, безуспешно
to some purpose — с некоторой пользой, небесполезно, не без успеха
3) псих. цель, намерение (один из элементов поведения и сознательной деятельности человека, который характеризует предвосхищение в мышлении результата деятельности и пути его реализации с помощью определенных средств)* * *цель; назначение (финансирования. . Словарь экономических терминов . -
31 sales
сущ.1) эк. товарооборот, объем продаж [сбыта\], объем сбыта, продажи (реализованные товары в денежном выражении; рассчитывается путем умножения количества проданных за определенный период товаров на цену товара)sales information [data, figures\] — информация [данные\] о сбыте, торговая [сбытовая\] статистика, количественные показатели сбыта
industry sales — объем продаж отрасли, отраслевой объем продаж
decline/increase in sales — снижение/рост продаж [объема сбыта\]
sales opportunities — конъюнктура рынка, возможность сбыта
They have had little time to explore profitable sales opportunities abroad. — У них было слишком мало времени, для изучения возможности прибыльных продаж за границей.
sales volume, volume of sales — объем продаж
daily sales — дневной оборот, продажи за день
sales chart — график продаж [сбыта\], диаграмма торговой активности
A tax hike on company-owned cars will likely further depress sales. — Взвинчивание налогов на автомобили в собственности организаций будет, вероятно, еще больше подавлять продажи.
For the total year 2001, management anticipates a moderate decline in sales. — Руководство предполагает умеренное снижение продаж на протяжении всего 2001 г.
The sales objective is 1,000 litres per month. — Наша задача — продавать тысячу литров в месяц.
lagging sales — замедленный сбыт; замедление сбыта
Some retailers noted that sales growth in the Midwest was equal to or slightly better than the national average, following several months of lagging sales. — Многие розничные торговцы указали, что рост продаж на Среднем Западе был равен или незначительно лучше среднего национального уровня после нескольких месяцев, характеризовавшихся замедленным сбытом.
Syn:See:concessional sales, gross sales, net sales, purchase 1), cost of sales, break-even sales, advertising-to-sales ratio, return on sales, quality of sales ratio, price/sales ratio, sales analyst, sales consultant, sales director2) торг. торги, распродажаsales closing — завершение распродажи, окончание торгов
* * *
продажи: денежные поступления от продаж товаров за определенный период.* * *оборот; товарооборот; сбыт; реализация продукции; объем продаж; запродажа; продажи (разг.). . Словарь экономических терминов . -
32 target
1. сущ.1) общ. цель, мишень ( в стрельбе)to hit [strike\] a target — попасть в цель
to miss [overshoot\] a target — промахнуться
2) упр. цель, задание, задача, план (какой-л. запланированный количественный показатель или намеченный план действий)target setting — постановка цели [задачи\]
by the target — к установленному [заданному\] сроку
to realize the target — достигнуть намеченной цели, выполнить задание
to beat [exceed, outstrip, overfulfil, smash\] the target — превзойти план [контрольные цифры\]
Our target is to raise $20,000 for cancer research. — Наша задача — собрать 20 тыс. долл. на онкологические исследования.
Syn:See:3) эк. = takeover target2. гл.1) общ. нацеливать2) марк. нацеливать, направлять ( рекламную или сбытовую политику на определенную группу населения)A campaign targets under-35s. — Кампания направлена на людей младше 35 лет.
New retail real-estate firm is targeting San Antonio. — Новое агентство планирует выйти на рынок недвижимости Сан-Антонио.
See:3. прил.общ. целевой, плановый, запланированный (о чем-л. или о ком-л., что является целью)target date — плановый [намеченный\] срок
target figure — плановая [намеченная\] цифра [величина\]
The target group consisted of college graduates who earned more than $50,000 a year. — Целевая группа состояла из выпускников колледжей, зарабатывающих более 50 тыс. долл. в год.
See:target account, target advertising, on-target advertising, target area, target audience, target buyer, target consumer, target customer, target capital structure, target cash balance, target company, target cost, target costing, target demographics, target income, target income sales, target market, target marketing, target population, target price, target pricing, target profit, target rating point, target selling price, target segment, target zone
* * *
abbrev.: TARGET Trans-European Real-Time Gross-Settlement Express Transfer Трансевропейская система быстрых крупных платежей в режиме реального времени: планируемая система расчетов между европейскими банками после введения единой валюты; см. single currency.* * *таргетирование, цельустановление целевых ориентиров денежной системы, регулирование прироста денежной массы, которых придерживаются в своей политике центральные банки -
33 POC
1) Компьютерная техника: Program- Operator Communication, доказательство правильности концепции (proof of concept)2) Медицина: point of care3) Американизм: Purchase Order Confirmation4) Военный термин: Point Of Capture, Preliminary Operational Concept, Program of Cooperation, Psychological Operations Company, personnel operations center, planning objective coordinator, point of contact, preliminary operational capability, privately-owned conveyance, production operational capability, production operational capability POBATO, propellant on board at takeoff, production order change, professional officer course, purchase order contract, командный пункт взвода (platoon operations center)5) Техника: payload operations center, phase-out category, powder oxygen cutting, process operator's console, products of combustion, proof-of-concept6) Шутливое выражение: Pissed Off Class, Purple Ondi Crew7) Религия: Promise Of Christ8) Юридический термин: Professionals Of Course, Protector Of Children9) Грубое выражение: Pile Of Crap10) Телекоммуникации: Paid On Call11) Сокращение: Peace Observation Commission, Posted Out of Course, Products Of Conception, Proof Of Concept, port of call12) Текстиль: Piece Of Cloth13) Физиология: Pain On Contact14) Нефть: pump-off control15) Банковское дело: point of compromise16) Транспорт: Porsche Owners Club17) Экология: particulate organic carbon18) СМИ: Parade Of Chapters, Profiles Of Canada19) Бурение: polycrystalline diamond compacts, мел пекан-гэп рН показатель концентрации водородных ионов (Pecan Gap Chalk)20) Сетевые технологии: первичный контроллер домена21) Полимеры: process operator console22) Программирование: Parameter Occurrence Code23) Сахалин Р: Project Organization Chart24) Общая лексика: pilot operated control25) Авиационная медицина: performance operating characteristic26) Расширение файла: Process Operater's Console27) Логистика: Port of call (Порт судозахода)28) Чат: Passing Out Ceremony29) Аэропорты: Brackett Field, La Verne, California USA30) НАСА: Purchase Order Change31) Программное обеспечение: Piece Of Crap, Portable Object Compiler -
34 PoC
1) Компьютерная техника: Program- Operator Communication, доказательство правильности концепции (proof of concept)2) Медицина: point of care3) Американизм: Purchase Order Confirmation4) Военный термин: Point Of Capture, Preliminary Operational Concept, Program of Cooperation, Psychological Operations Company, personnel operations center, planning objective coordinator, point of contact, preliminary operational capability, privately-owned conveyance, production operational capability, production operational capability POBATO, propellant on board at takeoff, production order change, professional officer course, purchase order contract, командный пункт взвода (platoon operations center)5) Техника: payload operations center, phase-out category, powder oxygen cutting, process operator's console, products of combustion, proof-of-concept6) Шутливое выражение: Pissed Off Class, Purple Ondi Crew7) Религия: Promise Of Christ8) Юридический термин: Professionals Of Course, Protector Of Children9) Грубое выражение: Pile Of Crap10) Телекоммуникации: Paid On Call11) Сокращение: Peace Observation Commission, Posted Out of Course, Products Of Conception, Proof Of Concept, port of call12) Текстиль: Piece Of Cloth13) Физиология: Pain On Contact14) Нефть: pump-off control15) Банковское дело: point of compromise16) Транспорт: Porsche Owners Club17) Экология: particulate organic carbon18) СМИ: Parade Of Chapters, Profiles Of Canada19) Бурение: polycrystalline diamond compacts, мел пекан-гэп рН показатель концентрации водородных ионов (Pecan Gap Chalk)20) Сетевые технологии: первичный контроллер домена21) Полимеры: process operator console22) Программирование: Parameter Occurrence Code23) Сахалин Р: Project Organization Chart24) Общая лексика: pilot operated control25) Авиационная медицина: performance operating characteristic26) Расширение файла: Process Operater's Console27) Логистика: Port of call (Порт судозахода)28) Чат: Passing Out Ceremony29) Аэропорты: Brackett Field, La Verne, California USA30) НАСА: Purchase Order Change31) Программное обеспечение: Piece Of Crap, Portable Object Compiler -
35 RTO
1) Медицина: return to office2) Военный термин: radiotelephone operator, railway traffic officer, railway transportation office, railway transportation officer, range training officer, real-time operation, regimental transportation officer, regional telecommunications office, rejected takeoff, reliability test outline, responsible test organization3) Техника: reactor thermal output, reactor trip override4) Сокращение: Radio Telephone Operator, Railway Traffic / Transport Officer5) Электроника: Real-Time Oscillograph6) Нефть: rate of rise temperature detector7) Деловая лексика: Regional Transmission Organization, региональная энергопередающая организация, обратное поглощение, сделка обратного поглощения, reverse takeover, reverse takeover transaction8) Образование: Registered Training Organization9) Сетевые технологии: Retransmission Time Out, Round-trip Time Out10) Программирование: Real Time Output, Return To One11) Контроль качества: required time of operation12) Расширение файла: Referred To Output13) Энергосистемы: regional transmission company, передающая компания, региональная энергопередающая компания, энергопередающая компания14) Военно-политический термин: Research and Technology Organization15) Аварийное восстановление: recovery time objective, требуемая продолжительность периода восстановления16) НАСА: Regenerative Thermal Oxidizer -
36 Rto
1) Медицина: return to office2) Военный термин: radiotelephone operator, railway traffic officer, railway transportation office, railway transportation officer, range training officer, real-time operation, regimental transportation officer, regional telecommunications office, rejected takeoff, reliability test outline, responsible test organization3) Техника: reactor thermal output, reactor trip override4) Сокращение: Radio Telephone Operator, Railway Traffic / Transport Officer5) Электроника: Real-Time Oscillograph6) Нефть: rate of rise temperature detector7) Деловая лексика: Regional Transmission Organization, региональная энергопередающая организация, обратное поглощение, сделка обратного поглощения, reverse takeover, reverse takeover transaction8) Образование: Registered Training Organization9) Сетевые технологии: Retransmission Time Out, Round-trip Time Out10) Программирование: Real Time Output, Return To One11) Контроль качества: required time of operation12) Расширение файла: Referred To Output13) Энергосистемы: regional transmission company, передающая компания, региональная энергопередающая компания, энергопередающая компания14) Военно-политический термин: Research and Technology Organization15) Аварийное восстановление: recovery time objective, требуемая продолжительность периода восстановления16) НАСА: Regenerative Thermal Oxidizer -
37 TCO
1) Общая лексика: профессиональная конфедерация шведских рабочих (Сертифицирует мобильные телефоны, офисную мебель и компьютеры, которые соответствуют определенным требованиям по энергоэффективности, безопасности рабочего места и воздействия на окружающую среду), Tengiz Chevroil2) Компьютерная техника: Third Cache- Off, Triple Capacity Option3) Американизм: Total Cost For Organization4) Военный термин: Telecommunications Certification Office, Telecommunications Contracting Office, Telecommunications Control Officer, tactical combat operations, tactical control officer, technical contracting office, technical control officer, test control office, test control officer, theater chief ordnance officer, traffic control officer, transport company, transportation control office, transportation control officer5) Техника: TELENET central office, telemetry and command subsystem, thermal cut-out, total cost ownership, прозрачный проводящий оксидный слой, transparent conductive oxide6) Шутливое выражение: Taking Care Of Ourselves7) Экономика: ССВ, совокупная стоимость владения8) Бухгалтерия: Take Cost Out9) Телекоммуникации: trial commercial operations, Общая стоимость владения10) Сокращение: Transport Control Officer (British Army)11) Электроника: Transparent Conducting Oxide12) Вычислительная техника: Test Cell Output (UNI, ATM), total cost of ownership, организация TCO (http://ivb.unact.ru/glossary/tcorg.html), стандарт TCO (http://ivb.unact.ru/glossary/tcostandard.html)13) Экология: total content of atmospheric ozone14) Деловая лексика: Take Costs Out, Total Cost Of Operation15) Образование: Teacher Chosen Objective16) Сахалин Ю: Tengizchevroil, total cost of ownership17) Расширение файла: T9000 object modules18) Должность: Telecommunications Certification Officer20) Программное обеспечение: Technical Computing Operations -
38 pOC
1) Компьютерная техника: Program- Operator Communication, доказательство правильности концепции (proof of concept)2) Медицина: point of care3) Американизм: Purchase Order Confirmation4) Военный термин: Point Of Capture, Preliminary Operational Concept, Program of Cooperation, Psychological Operations Company, personnel operations center, planning objective coordinator, point of contact, preliminary operational capability, privately-owned conveyance, production operational capability, production operational capability POBATO, propellant on board at takeoff, production order change, professional officer course, purchase order contract, командный пункт взвода (platoon operations center)5) Техника: payload operations center, phase-out category, powder oxygen cutting, process operator's console, products of combustion, proof-of-concept6) Шутливое выражение: Pissed Off Class, Purple Ondi Crew7) Религия: Promise Of Christ8) Юридический термин: Professionals Of Course, Protector Of Children9) Грубое выражение: Pile Of Crap10) Телекоммуникации: Paid On Call11) Сокращение: Peace Observation Commission, Posted Out of Course, Products Of Conception, Proof Of Concept, port of call12) Текстиль: Piece Of Cloth13) Физиология: Pain On Contact14) Нефть: pump-off control15) Банковское дело: point of compromise16) Транспорт: Porsche Owners Club17) Экология: particulate organic carbon18) СМИ: Parade Of Chapters, Profiles Of Canada19) Бурение: polycrystalline diamond compacts, мел пекан-гэп рН показатель концентрации водородных ионов (Pecan Gap Chalk)20) Сетевые технологии: первичный контроллер домена21) Полимеры: process operator console22) Программирование: Parameter Occurrence Code23) Сахалин Р: Project Organization Chart24) Общая лексика: pilot operated control25) Авиационная медицина: performance operating characteristic26) Расширение файла: Process Operater's Console27) Логистика: Port of call (Порт судозахода)28) Чат: Passing Out Ceremony29) Аэропорты: Brackett Field, La Verne, California USA30) НАСА: Purchase Order Change31) Программное обеспечение: Piece Of Crap, Portable Object Compiler -
39 poc
1) Компьютерная техника: Program- Operator Communication, доказательство правильности концепции (proof of concept)2) Медицина: point of care3) Американизм: Purchase Order Confirmation4) Военный термин: Point Of Capture, Preliminary Operational Concept, Program of Cooperation, Psychological Operations Company, personnel operations center, planning objective coordinator, point of contact, preliminary operational capability, privately-owned conveyance, production operational capability, production operational capability POBATO, propellant on board at takeoff, production order change, professional officer course, purchase order contract, командный пункт взвода (platoon operations center)5) Техника: payload operations center, phase-out category, powder oxygen cutting, process operator's console, products of combustion, proof-of-concept6) Шутливое выражение: Pissed Off Class, Purple Ondi Crew7) Религия: Promise Of Christ8) Юридический термин: Professionals Of Course, Protector Of Children9) Грубое выражение: Pile Of Crap10) Телекоммуникации: Paid On Call11) Сокращение: Peace Observation Commission, Posted Out of Course, Products Of Conception, Proof Of Concept, port of call12) Текстиль: Piece Of Cloth13) Физиология: Pain On Contact14) Нефть: pump-off control15) Банковское дело: point of compromise16) Транспорт: Porsche Owners Club17) Экология: particulate organic carbon18) СМИ: Parade Of Chapters, Profiles Of Canada19) Бурение: polycrystalline diamond compacts, мел пекан-гэп рН показатель концентрации водородных ионов (Pecan Gap Chalk)20) Сетевые технологии: первичный контроллер домена21) Полимеры: process operator console22) Программирование: Parameter Occurrence Code23) Сахалин Р: Project Organization Chart24) Общая лексика: pilot operated control25) Авиационная медицина: performance operating characteristic26) Расширение файла: Process Operater's Console27) Логистика: Port of call (Порт судозахода)28) Чат: Passing Out Ceremony29) Аэропорты: Brackett Field, La Verne, California USA30) НАСА: Purchase Order Change31) Программное обеспечение: Piece Of Crap, Portable Object Compiler -
40 target **** tar·get
['tɒːɡɪt]1. n(gen: objective) obiettivo, Mil Archery bersaglio, fig obiettivo, bersaglioshe has been the target of criticism — è stata fatta oggetto or bersaglio di critiche
to be on target — (project) essere nei tempi (di lavorazione)
2. vt
См. также в других словарях:
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objective — /əb dʒektɪv/ noun something which you hope to achieve ● The company has achieved its objectives. ● We set the sales forces specific objectives. ■ adjective considered from a general point of view rather than from that of the person involved ● You … Marketing dictionary in english
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