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1 commercial television network
Универсальный англо-русский словарь > commercial television network
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2 network
1) сеть2) схема•- active network
- adjustment network
- all-pass network
- analog cellular network
- asynchronous network
- automatic secure voice communication network
- automatic voice network
- average-capacity radio-relay network
- backbone network
- banyan network
- baseband network
- baseband-switched network
- baseline network
- branched network
- bridged-T network
- broadband integrated-service digital network
- building-out network
- bus network
- butterfly network
- cable telephone network
- cable-news network
- cable-television network
- carrier recovery network
- CATV network
- cellular paging network
- cellular radio network
- circuit-switched network
- circuit-switching network
- circular radiocommunication network
- closed cellular network
- combined distribution network
- commercial communication network
- common-telegraph network
- common-telephone network
- common-user network
- communication network
- compromise network
- computer network
- computerized transport communication network
- conferencing network
- coordinate network
- copy network
- core network
- corporate network
- corporative network
- corrective network
- coupling network
- cross-connect network
- customer network
- damaged network
- data-communication network
- data-computing network
- data-transmission network
- decoding network
- decoupling network
- deemphasis network
- Deep-Space network
- degraded network
- delay-line network
- democratic network
- democratically-synchronized network
- departmental communication network
- departmental data-transmission network
- departmental engineering communication network
- departmental facsimile network
- departmental radio network
- departmental telegraph network
- departmental telephone network
- derived-services network
- despotic network
- despotically-synchronized network
- dial network
- dial-up network
- differentiating network
- digital cellular network
- discrete communication network
- dispersed network
- district center telephone network
- district telephone network
- dual network
- electric communication networks
- electric switched network
- electrically switched network
- engineering subscribers network
- enhanced other networks
- equivalent network
- expansion network
- facsimile-communication network
- federal paging network
- fiber-hubbed network
- fiber-optical network
- flip network
- four-pole network
- four-wire distribution network
- full-service network
- gas-pipeline servicing relay network
- go-around radio network
- group channels network
- group network
- half-open cellular network
- hierarchic computer network
- hierarchical computer network
- hierarchically-synchronized network
- high-capacity radio relay network
- highly hierarchical network
- highly pipelined network
- H-network
- homogeneous network
- hybrid communication network
- hybrid fiber-and-coaxial network
- inductance network
- inductance-capacitance network
- inductance-resisitance network
- inductive cable network
- information network
- in-house network
- integrated digital communication network
- integrated digital network
- integrated transport network
- integrated-services backbone network
- integrated-services digital network
- intelligent network
- interactive network
- interbuilding network
- intercity network
- intercom network
- international communication network
- interoffice transit network
- interorganization network
- intraairport communication network
- intraareal network
- intrabuilding communication network
- intraindustrial communication network
- intraindustrial telephone network
- intraobject communication network
- intraoffice network
- joint-academic network
- landing radio network
- lead network
- leased-line network
- line communication network
- line radio communication network
- linear network
- line-building-out network
- local communication network
- local paging network
- local telephone network
- local transport network
- long distance communication network
- loop network
- loudspeaker dividing network
- main network
- managed-data network
- mesh network
- message switching network
- meteorological radio network
- metropolitan-area network
- microwave network
- mid-split network
- mine telephone network
- Ministry of Communication network
- mixed network
- modem-based network
- monochannel network
- multiaccess network
- multifrequency network
- multilayer network
- multipath network
- multiple-domain network
- multiple-switching network
- multiring network
- multistation network
- multisystem network
- mutually-synchronized network
- narrowband digital integrated-service network
- nation-wide network
- n-layer network
- NMT network
- nodeless network
- nonhomogeneous network
- nonintegrated network
- nonswitched network
- nonsynchronous network
- oil-pipeline servicing relay network
- oligarchically-synchronized network
- open cellular network
- optoelectronic network
- originating-switching network
- packet wireless communication network
- packet-radio network
- packet-switching network
- parallel-T network
- passenger train-chief radio network
- passenger train-master radio network
- passive network
- personal radio network
- phase-correcting network
- planetext network
- polled network
- port-annunciation network
- preemphasis network
- press-teletype network
- primary-trunk communication network
- private intercompany network
- private voice-band network
- private-business network
- proliferated network
- protected network
- provincial center telephone network
- public-data network
- public-switched telephone network
- public-telegraph network
- public-transport network
- pulse-delay network
- pulse-forming network
- queueing network
- radial paging network
- radio network
- radiotransmitters network
- railway center radio network
- railway communication network
- railway telephone network
- random-access network
- Raynet network
- RC network
- reconfigured network
- regional communication network
- regional paging network
- reserved radio network
- resistance-capacitance network
- ring network
- ring-radial network
- ring-star network
- road communication network
- routing network
- rural telephone network
- salvation radio network
- satellite network
- secondary computerized communication network
- selective network
- separate crossover network
- shaping network
- ship telephone network
- short-haul network
- shuffle-exchange network
- silent network
- simplex zonal radio network
- simulcast network
- single-frequency network
- slotted-envelope network
- slotted-ring network
- small-capacity radio relay network
- software-defined network
- space network
- space-time-space network
- special communication network
- spread of work radio communication network
- stage-controlled network
- star network
- star-shape network
- station communication network
- submarine cable network
- subscriber's telegraph network
- switched-message network
- switching network
- synchronous-data network
- take-off radio network
- talk-TV network
- taxi radio network
- telecode communication network
- telecommunication network
- telecommunication-management network
- telegraph communication network
- telephone network
- teleprocessing network
- teletex network
- teletype network
- teletypewriter network
- television network
- telex-communication network
- temporary line dispatch radio network
- terminating switching network
- token passing network
- token-bus network
- token-ring network
- token-sharing network
- toll-telephone network
- transit network
- transmission network
- trunk telephone network
- trunking channels network
- underground antenna network
- united automatized state communication network
- urban telephone network
- video area network
- virtual network
- voice network
- water-communication network
- waterside communication network
- wire-hanger network
- wireless network
- word processor networkEnglish-Russian dictionary of telecommunications and their abbreviations > network
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3 network
n
- agency network
- air route network
- branch network
- cable television network
- commercial network
- communications-control network
- dealer network
- distribution network
- distributive network
- local area network
- marketing network
- multicommodity network
- rail network
- railway network
- retail branch network
- road network
- route network
- sales network
- scheduling network
- skeleton network
- telecommunications network
- television network
- trading network
- transportation network
- network of agents
- network of branch offices
- network of highways
- network of offices
- network of railways
- network of services
- network of trade outletsEnglish-russian dctionary of contemporary Economics > network
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4 television
= TV1) телевидение || телевизионный3) телевизионный приёмник, телевизор•- access television
- achromatic television
- analog television
- anamorphic television
- battle television
- black-and-white television
- broadcasting television
- cable television
- closed-circuit television
- closed-system television
- color television
- combat television
- commercial television
- community television
- community antenna television
- cosmic television
- compatible color television
- digital television
- digital terrestrial television
- dot-interlaced television
- dot-sequential color television
- educational television
- enhanced-definition television
- extended-definition television
- fee television
- field-sequential color television
- fixed television
- Hi-Fi television
- high-definition television
- high fidelity television
- holographic television
- home television
- industrial television
- instructional television
- L3 television
- laser television
- LCD television
- line-sequential color television
- liquid-crystal display television
- low-definition television
- low light-level television
- master antenna television
- mobile television
- monochrome television
- multilingual television
- network television
- pay television
- phone-line television
- piped television
- portable television
- premium television
- projection television
- public television
- public service television
- satellite master-antenna television
- sequential color television
- simultaneous color television
- slow-scan television
- solid-state television
- space television
- sponsored television
- stereophonic television
- stereophonic sound television
- stereoscopic television
- subscription television
- terrestrial television
- three-dimensional television
- toll television
- training television
- UHF television
- ultra-high-frequency television
- underwater television
- very-high-frequency television
- VHF television
- wide-screen television
- wired television
- X-ray television -
5 commercial
Первую радиорекламу передала радиостанция компании "Эй-ти-энд-ти" [ AT and T] 28 августа 1922. Это событие навсегда изменило характер теле- и радиовещания, ставшего почти полностью коммерческим [ commercial television]. В первые годы существования телевидения реклама была ненавязчивой, каждая передача имела одного спонсора. Вскоре телекомпании перешли к т.н. "спотам" [ spot ad], когда на протяжении одной передачи зрители видели рекламу до 20 различных спонсоров, что приносило телекомпаниям большую прибыль. В результате доля рекламы в эфире стала быстро расти, что вызывает недовольство телезрителей. Компании, однако, считают, что рекламодатели помогают сохранить сетевое [network] телевещание бесплатным.тж commercial ad, commercial announcement -
6 public broadcasting service
1) СМИ., гос. упр. общественное вещание (вещание некоммерческих СМИ на средства, собранные со слушателей и телезрителей)2) СМИ, гос. упр. = !"может быть, просто ""public broadcasting"", а не ""public broadcasting service""?"!"The Public Broadcasting Service ( PBS) is a non-profit public broadcasting television service with 354 member TV stations in the United States, with some member stations available over the air and by cable in Canada. While the term ""broadcasting"" encompasses both radio and television, PBS only covers TV; public radio in the United States is served by National Public Radio, as well as content providers American Public Media, and Public Radio International."PBS was founded on November 3, 1969,[1\] at which time it took over many of the functions of its predecessor, National Educational Television (NET) (which merged with station WNDT Newark, New Jersey to form WNET). It commenced broadcasting on Monday, October 5, 1970. In 1973, it merged with Educational Television Stations.PBS is a non-profit, private corporation which is owned collectively by its member stations.[2\] However, its operations are largely funded by the Corporation for Public Broadcasting. Its headquarters are in Arlington, Virginia.Unlike the commercial television broadcast model of American networks such as ABC, CBS, FOX, NBC, The CW and MyNetworkTV, in which affiliates give up portions of their local advertising airtime in exchange for network programming, PBS member stations pay substantial fees for the shows acquired and distributed by the national organization."This relationship means that PBS member stations have greater latitude in local scheduling than their commercial counterparts. Scheduling of PBS-distributed series may vary greatly from market to market. This can be a source of tension as stations seek to preserve their localism and PBS strives to market a consistent national line-up. However, PBS has a policy of ""common carriage"" requiring most stations to clear the national prime time programs on a common schedule, so that they can be more effectively marketed on a national basis. This setup is in many ways similar to the pre-2002 British ITV system of having some ""networked"" programs shown nationwide on all network contractors, and the remainder of scheduling being up to individual affiliates." "Unlike its radio counterpart, National Public Radio, PBS has no central program production arm or news department. All of the programming carried by PBS, whether news, documentary, or entertainment, is created by (or in most cases produced under contract with) other parties, such as individual member stations. WGBH in Boston is one of the largest producers of educational programming. News programs are produced by WETA-TV in Washington, D.C., WNET in New York and WPBT in Miami. The Charlie Rose interview show, Secrets of the Dead, NOW, Nature, Cyberchase, and The NewsHour with Jim Lehrer come from or through WNET in New York. Once a program is offered to and accepted by PBS for distribution, PBS (and not the member station that supplied the program) retains exclusive rights for rebroadcasts during the period for which such rights were granted; the suppliers do maintain the right to sell the program in non-broadcast media such as DVDs, books, and sometimes PBS licensed merchandise (but sometimes grant such ancillary rights as well to PBS)." "PBS stations are commonly operated by non-profit organizations, state agencies, local authorities (e.g., municipal boards of education), or universities in their community of license. In some states, PBS stations throughout the entire state may be organized into a single regional ""subnetwork"" (e.g., Alabama Public Television). Unlike Canada's CBC/SRC, PBS does not own any of the stations that broadcast its programming. This is partly due to the origins of the PBS stations themselves, and partly due to historical license issues."In the modern broadcast marketplace, this organizational structure is considered outmoded by some media critics. A common restructuring proposal is to reorganize the network so that each state would have one PBS affiliate which would broadcast state-wide. However, this proposal is controversial, as it would reduce local community input into PBS programming, especially considering how PBS stations are significantly more community-oriented, according to the argument, than their commercial counterparts.* * *Англо-русский экономический словарь > public broadcasting service
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7 Columbia Broadcasting System
сокр CBS"Коламбиа бродкастинг систем" (Си-би-эс)Общенациональная коммерческая телерадиокомпания [ network television, commercial television], одна из "большой тройки" [ Big Three]. Свою первую телестанцию открыла в 1931. В 1941 получила коммерческую лицензию, а в 1946 начала телетрансляцию через свою сеть на восточном побережье. В середине 50-х гг. XX в. вышла на первое место благодаря новым телешоу - "Я люблю Люси" [ I Love Lucy], "Шоу Эда Салливана" [ Ed Sullivan Show, The], а также телеадаптации своих лучших радиошоу: "Артур Годфри" [Arthur Godfrey] и "Джек Бенни-шоу" [Jack Benny Show, The]. В течение двух десятилетий компания сохраняла лидерство; в 1960-75-х благодаря ее комедийным сериалам [ sitcom] "Шоу Мэри Тайлер Мор" [ Mary Tyler Moore Show], "Дела семейные" [ All in the Family] и информационной программе "60 минут" [ Sixty Minutes] появилась концепция "серьезного телевидения" [relevant television], которое на время потеснило чисто развлекательные программы. В 1995-97 была под финансовым контролем корпорации "Вестингауз бродкастинг" [ Westinghouse Broadcasting Co., Inc.], с 2000 принадлежит медиа-концерну "Виаком" [Viacom, Inc.], который поглотил "Си-би-эс корпорейшн", заплатив рекордную сумму 37 млрд. долларов.English-Russian dictionary of regional studies > Columbia Broadcasting System
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8 station
1) станция; пункт; пост2) терминал; абонентский пульт3) устройство; блок•- accepting station
- access station
- aerodynamic broadcast station
- affiliated station
- airborne decameter radio station
- Alcatel station
- all-mine telephone station
- amplifying station
- analog switching station
- analog-digital station
- analytical photogrammetric station
- automatic trunk station
- background station
- backhaul station
- backlogged station
- balanced station
- base station
- base-airborne station
- base-radio station
- BB-switching back-to-back station
- BB-switching end terminal station
- BB-switching n-way branching station
- beacon station
- boat-radio station
- booster station
- broadcasting node station
- broadcasting station
- broadcasting-satellite space station
- buffer station
- callers-telephone station
- car-subscriber station
- CB station
- central fire-alarm station
- central station
- central-searching station
- channel station
- channel-attached station
- civil band station
- class-A station
- class-B station
- class-C station
- class-D station
- coastal Earth station
- coastal station
- coastal terrestrial radio station
- commercial radio station
- communication relay station
- compact hand station
- computerized data exchange station
- container terrestrial station
- control station
- control-measuring station
- converted-base station
- crossing station
- data station
- data-transmission station
- destination station
- digital communication station
- digital photogrammetic station
- digital switching station
- digital terminal station
- display station
- diving telephone station
- drift station
- Earth station
- electronic mobile station
- emergency frequency station
- emergency-position indicating radiobeacon station
- emergency-radio station
- exchange-service station
- feeder-amplifier station
- fifth generation radio station
- fifth-class mobile station
- first-class mobile station
- fixed control station
- fixed station
- fixed-frequency station
- fixed-microwave auxiliary station
- FM-broadcasting station
- forwarding station
- four-course radio-range station
- fourth class mobile station
- fourth-generation radio station
- gate station
- graphic station
- ground station
- ground wireless station
- head wagon radio station
- head-end station
- heavy mobile station
- helicopter radio station
- hydroacoustic station
- IF drop insertion station
- IF repeating branching station
- IF repeating through station
- IF repeating TV drop insertion station
- image station
- industrial-communication station
- inquiry station
- integrated station
- intercom station
- interfered radio station
- interferencing radio station
- intermediate station
- intradepartment-communication center station
- land mobile station
- land station
- life-raft radio station
- light-weight mobile station
- line station
- line waterside USB-station
- line-network station
- locomotive radio station
- loudspeaking-communication station
- low-power television frequency station
- magnetic-tape station
- main station
- major relay station
- managing-radio station
- manual-trunk station
- master station
- media command station
- media control station
- meter-band station
- microwave repeating station
- microwave station
- minor-relay station
- mobile-Earth station
- mobile-radio station
- mobile-television station
- mobile-tropospheric station
- movable radio station
- multiband station
- municipal radio station
- network station
- newsroom station
- nodal coastal radio station
- nodal-communication station
- nonmagnetic diving station
- nonserviced repeater station
- on-board station
- operative-communication station
- passive station
- physical station
- piezoelectric batteryless station
- pipeline control USB-station
- play station
- pole-mounted station
- portable radio station
- portable relay station
- primary station
- priority mobile station
- rack-mounted station
- radio station
- radio-beacon monitor station
- radio-beacon station
- radiodirection-finder station
- radio-positioning land station
- radio-positioning mobile station
- radio-range station
- radiosonde station
- radiotelegraph station
- radiotelephone station
- railway radio station
- reading station
- readout station
- receiving-earth station
- regenerating station
- relay station
- remote feeding station
- remote forwarding station
- remote monitoring station
- repeater station
- reserve terrestrial radio station
- retransmitting station
- road station
- rural-subscriber station
- satellite station
- second class mobile station
- secondary station
- sectional communication center station
- semistationary terrestrial station
- sensing station
- serviced station
- serviced-repeater station
- ship-Earth station
- ship-radio station
- six-channel relay transmission station
- slave station
- solar radio station
- source station
- spark-safe radio station
- standard frequency-and-time signal station
- state radio station
- state relay station
- stationary relay station
- stationary station
- stationary terrestrial station
- subcontrol station
- subscriber station
- subscription station
- supervised station
- switching station
- tail wagon radio station
- telecode communication station
- telegraph station
- telemetering station
- telephone-and-telegraph station
- television pickup station
- temporary fire communiation station
- terminal communication station
- terminal exchange station
- terminal network station
- terminal telegraph station
- terrestrial ship radio station
- terrestrial station
- terrestrial terminal station
- terrestrial-coastal station
- third class mobile station
- three-wire diving station
- toll station
- train communication station
- transfer station
- transmitting Earth station
- transport station
- transportable earth station
- tributary station
- tropospheric communication station
- trunk telephone station
- TV-transmitting station
- ultra-short-band station
- underground terminal station
- unified diving station
- unmanned station
- USB-station
- user station
- videotex station
- wall-mounted station
- working stationEnglish-Russian dictionary of telecommunications and their abbreviations > station
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9 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
10 station
1) станция3) вчт рабочая станцияб) автоматизированное рабочее место, АРМ4) устройство; блок5) место; позиция, положение || помещать; устанавливать в определённую позицию; располагать6) пост; наблюдательный пункт7) полоса частот, отведенная станции•- advertiser-supported radio station
- aeronautical station
- aeronautical fixed station
- aeronautical marker-beacon station
- aeronautical utility land station
- aeronautical utility mobile station
- air station
- aircraft station
- air-defense early warning station
- airdrome control station
- airport control station
- Alpha station
- altimeter station
- amateur station
- attended station
- B-station
- base station
- base transceiver station
- beacon station
- booster station
- British Forces broadcasting station
- broadcast station
- broadcasting station
- brush station
- cable television relay station
- called station
- caller's telephone station
- central reference station
- central wireless station
- class-A station
- class-B station
- class-C station
- class-D station
- coast station
- coastal station
- coast-earth station
- coastal-earth station
- coast telegraph station
- coastal telegraph station
- commercial station
- communications station
- communications relay station
- control station
- crossing station
- data station
- direction-finding station
- display station
- docking station
- dual attachment station
- duplication station
- duty station
- early warning station
- earth station
- end station
- exchange service station
- facsimile broadcast station
- fixed station
- fixed ground station
- fixed wireless station
- gateway station
- glide-path station
- ground station
- guidance station
- high-frequency broadcast station
- homing station
- hydrological and meteorological fixed station
- IC station
- inquiry station
- intercept station
- international air traffic communication station
- ionospheric station
- jamming station
- junction station
- key station
- land station
- listening station
- local station
- localizer station
- long-distance station
- loran station
- magnetotelluric station
- marine broadcast station
- marine radio-beacon station
- master station
- meteorological station
- microwave relay station
- mobile station
- mobile broadcast station
- mobile earth station
- multiple-access station
- national radio station
- naval air station
- naval communications station
- naval radio station
- network management station
- node station
- omnidirectional radio-range station
- pay station
- personal earth station
- power station
- private-aircraft station
- punching station
- radar station
- radio station
- radio-beacon station
- radio-direction-finding station
- radiolocation station
- radionavigation station
- radio-positioning station
- radio-range station
- radio reading station
- radio-relay station
- radiosonde station
- radio-tracking station
- reading station
- receiving station
- relay station
- remote station
- remote-control station
- repeater station
- reservation station
- satellite-communications earth station
- satellite solar power station
- satellite-tracking station
- service station
- ship station
- shore radio station
- single attachment station
- slave station
- slope station
- space station
- standard-frequency station
- subscriber station
- surveillance radar station
- switching station
- tape-relay station
- telemetering station
- telemetering land station
- telemetry station
- telephony station
- telephony earth station
- television station
- television broadcast station
- television pickup station
- terminal station
- terrestrial station
- toll station
- tracker station
- tracking station
- transmitting station
- transport station
- transportable station
- tropo relay station
- unattended station
- unattended repeater station
- upload station
- user station
- way station
- wireless station
- wireless telegraphy station
- work station -
11 station
1) станция3) вчт. рабочая станцияб) автоматизированное рабочее место, АРМ4) устройство; блок5) место; позиция, положение || помещать; устанавливать в определённую позицию; располагать6) пост; наблюдательный пункт7) полоса частот, отведенная станции•- advertiser-supported radio station
- aeronautical fixed station
- aeronautical marker-beacon station
- aeronautical station
- aeronautical utility land station
- aeronautical utility mobile station
- air station
- aircraft station
- air-defense early warning station
- airdrome control station
- airport control station
- Alpha station
- altimeter station
- amateur station
- attended station
- B station
- base station
- base transceiver station
- beacon station
- booster station
- British Forces broadcasting station
- broadcast station
- broadcasting station
- brush station
- cable television relay station
- called station
- caller's telephone station
- central reference station
- central wireless station
- class-A station
- class-B station
- class-C station
- class-D station
- coast station
- coastal station
- coastal telegraph station
- coastalal telegraph station
- coastal-earth station
- coast-earth station
- commercial station
- communications relay station
- communications station
- control station
- crossing station
- data station
- direction-finding station
- display station
- docking station
- dual attachment station
- duplication station
- duty station
- early warning station
- earth station
- end station
- exchange service station
- facsimile broadcast station
- fixed ground station
- fixed station
- fixed wireless station
- gateway station
- glide-path station
- ground station
- guidance station
- high-frequency broadcast station
- homing station
- hydrological and meteorological fixed station
- IC station
- inquiry station
- intercept station
- international air traffic communication station
- ionospheric station
- jamming station
- junction station
- key station
- land station
- listening station
- local station
- localizer station
- long-distance station
- loran station
- magnetotelluric station
- marine broadcast station
- marine radio-beacon station
- master station
- meteorological station
- microwave relay station
- mobile broadcast station
- mobile earth station
- mobile station
- multiple-access station
- national radio station
- naval air station
- naval communications station
- naval radio station
- network management station
- node station
- omnidirectional radio-range station
- pay station
- personal earth station
- power station
- private-aircraft station
- punching station
- radar station
- radio reading station
- radio station
- radio-beacon station
- radio-direction-finding station
- radiolocation station
- radionavigation station
- radio-positioning station
- radio-range station
- radio-relay station
- radiosonde station
- radio-tracking station
- reading station
- receiving station
- relay station
- remote station
- remote-control station
- repeater station
- reservation station
- satellite solar power station
- satellite-communications earth station
- satellite-tracking station
- service station
- ship station
- shore radio station
- single attachment station
- slave station
- slope station
- space station
- standard-frequency station
- subscriber station
- surveillance radar station
- switching station
- tape-relay station
- telemetering land station
- telemetering station
- telemetry station
- telephony earth station
- telephony station
- television broadcast station
- television pickup station
- television station
- terminal station
- terrestrial station
- toll station
- tracker station
- tracking station
- transmitting station
- transport station
- transportable station
- tropo relay station
- unattended repeater station
- unattended station
- upload station
- user station
- way station
- wireless station
- wireless telegraphy station
- work stationThe New English-Russian Dictionary of Radio-electronics > station
-
12 program
1) программаа) план действий; графикб) последовательность действий, выполняемых компьютером для достижения определённой целив) описание выполняемых компьютером действий на языке программирования или в машинном коде2) разрабатывать программу; планировать; составлять график3) вчт программировать•- absolute program
- accounting program
- activity program
- activity-based program
- add-in program
- AI program
- antivirus program
- application program
- artificial intellect program
- assembler program
- assembly program
- author program
- authoring program
- authorized program
- autostart program
- background program
- batch program
- batch circuit design program
- benchmark program
- blue-ribbon program
- bootstrap program
- brain-damaged program
- brittle program
- broadcast program
- broadcasting program
- broken program
- brute-force program
- byte-code program
- cache program
- CAD program
- calendar program
- CGI program
- channel program
- character-based program
- check program
- checking program
- chip planning program
- closed program
- command control program
- command-driven program
- commercial program
- communications program
- compiler program
- compiling program
- compressor program
- computer program
- computer-aided design program
- control program
- consulting program
- conversational program
- copy program
- core program - cuspy program
- data acquisition program
- debugging program
- decision program
- default output program
- despooling program
- diagnostic program
- dialer program
- dictionary program
- distance-learning program
- dongle-protected program
- draw program
- drawing program
- drill-and-practice program
- dummy program
- edit program - event-driven program
- executable program
- execute-only program
- executive program
- fax program
- fetch program
- file handling program
- file management program
- flamage-generating program
- flexible program
- floating-point program
- foreground program
- form letter program
- froggy program
- function program
- generalized program
- goal-driven program
- graphics program
- grundy program
- hard disk backup program
- hardware program
- hard-wired program
- helper program
- heuristic program
- high-end program
- high frequency active auroral research program
- inference program
- information program
- install program
- input/output program
- input/output limited program
- interactive program
- interpretive program
- LAN backup program
- language translator program
- LAN-ignorant program
- LAN memory management program
- layout-versus-layout program
- learning program
- library program
- linear program
- looping program
- macro program
- mailing list program
- mail-merging program
- main program
- main-line program
- master program
- memory management program
- memory resident program
- menu-driven program
- merge-print program
- MIDI program
- monitor program
- music program
- native program
- network control program
- object program
- one-shot program
- overlay program
- packaged programs
- page composition program
- page layout program
- page makeup program
- paint program
- paintbrush program
- painting program
- peripheral limited program - piped program
- plugged program
- postmortem program
- preemptible program
- preemptive program
- presentation graphics program - program-aid program
- project management program
- quiz program
- radio program
- RAM-resident program
- record-oriented database management program
- reenterable program
- relocatable program
- remote control program
- reusable program
- robot program
- robust program
- routing program
- security program
- self-replicating program
- sequence checking program
- service program
- setup program
- simulation program with integrated circuit emphasis
- simulator program
- snapshot program
- snapshot trace program
- sort program
- sort/merge program
- source program
- spelling-check program
- spreadsheet program
- stand-alone program
- star program
- supervisor program
- supervisory program
- support program
- sustaining program
- symbol manipulation program
- symbolic math program
- system program
- table-oriented database management program
- tailor-made program
- target program
- task interrupt control program
- television program
- terminal interface program
- test program
- thesaurus program
- time-sharing program
- tracing program
- transient program
- transistor analysis program
- trojan-horse program
- tutorial program - user program
- utility program
- vector-to-raster conversion program
- videotape program
- Windows program
- word processing program -
13 program
1) программаа) план действий; графикб) последовательность действий, выполняемых компьютером для достижения определённой целив) описание выполняемых компьютером действий на языке программирования или в машинном коде2) разрабатывать программу; планировать; составлять график3) вчт. программировать•- accounting program
- activity program
- activity-based program
- add-in program
- AI program
- antivirus program
- application program
- artificial intellect program
- assembler program
- assembly program
- author program
- authoring program
- authorized program
- autostart program
- background program
- batch circuit design program
- batch program
- benchmark program
- blue-ribbon program
- bootstrap program
- brain-damaged program
- brittle program
- broadcast program
- broadcasting program
- broken program
- brute-force program
- byte-code program
- cache program
- CAD program
- calendar program
- CGI program
- channel program
- character-based program
- check program
- checking program
- chip planning program
- closed program
- command control program
- command-driven program
- commercial program
- communications program
- compiler program
- compiling program
- compressor program
- computer program
- computer-aided design program
- consulting program
- control program
- conversational program
- copy program
- core program
- coresident programs
- crafty program
- cuspy program
- data acquisition program
- debugging program
- decision program
- default output program
- despooling program
- diagnostic program
- dialer program
- dictionary program
- distance-learning program
- dongle-protected program
- draw program
- drawing program
- drill-and-practice program
- dummy program
- edit program
- electronic circuit analysis program
- entertainment program
- event-driven program
- executable program
- execute-only program
- executive program
- fax program
- fetch program
- file handling program
- file management program
- flamage-generating program
- flexible program
- floating-point program
- foreground program
- form letter program
- froggy program
- function program
- generalized program
- goal-driven program
- graphics program
- grundy program
- hard disk backup program
- hardware program
- hard-wired program
- helper program
- heuristic program
- high frequency active auroral research program
- high-end program
- inference program
- information program
- input/output limited program
- input/output program
- install program
- interactive program
- interpretive program
- LAN backup program
- LAN memory management program
- language translator program
- LAN-ignorant program
- layout-versus-layout program
- learning program
- library program
- linear program
- looping program
- macro program
- mailing list program
- mail-merging program
- main program
- main-line program
- master program
- memory management program
- memory resident program
- menu-driven program
- merge-print program
- MIDI program
- monitor program
- music program
- native program
- network control program
- object program
- one-shot program
- overlay program
- packaged programs
- page composition program
- page layout program
- page makeup program
- paint program
- paintbrush program
- painting program
- peripheral limited program
- personal computer LAN program
- pilot program
- piped program
- plugged program
- postmortem program
- preemptible program
- preemptive program
- presentation graphics program
- primary control program
- problem program
- program for integrated shipboard electronics
- program-aid program
- project management program
- quiz program
- radio program
- RAM-resident program
- record-oriented database management program
- reenterable program
- relocatable program
- remote control program
- reusable program
- robot program
- robust program
- routing program
- security program
- self-replicating program
- sequence checking program
- service program
- setup program
- simulation program with integrated circuit emphasis
- simulator program
- snapshot program
- snapshot trace program
- sort program
- sort/merge program
- source program
- spelling-check program
- spreadsheet program
- stand-alone program
- star program
- supervisor program
- supervisory program
- support program
- sustaining program
- symbol manipulation program
- symbolic math program
- system program
- table-oriented database management program
- tailor-made program
- target program
- task interrupt control program
- television program
- terminal interface program
- test program
- thesaurus program
- time-sharing program
- tracing program
- transient program
- transistor analysis program
- trojan-horse program
- tutorial program
- UNIX-to-UNIX copy program
- unsupported program
- user program
- utility program
- vector-to-raster conversion program
- videotape program
- Windows program
- word processing programThe New English-Russian Dictionary of Radio-electronics > program
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