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1 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
2 officer
1. сущ.1) упр. должностное лицо, чиновник, инспектор; служащий, сотрудник (лицо, избранное или назначенное на руководящий пост)customs officer — таможенный инспектор [служащий\]
salaried officer — служащий [чиновник\] на окладе
See:accountable officer, accounting officer, adjudication officer, administrative officer, affirmative action officer, agreement officer, agricultural officer, appointing officer, associate officer, attendance officer, aviation-safety officer, budget officer, career officer 1), 2), case officer, certification officer, certifying officer, chief officer 1), college admissions officer, commercial officer, community relations officer, company officer 2), contracting officer, corporate officer, council officers, custom house officer, customs officer, customs patrol officer, documentation officer, economic officers, employee-service officer, executive officer 1), extension officer, financial officer, grant officer, health and safety officer, hearing officer, horticultural officer, information officer, judicial officer, knowledge officer, Law Officer, legal officer, lending officer, liaison officers, medical officer 2), &3, ministerial officer, naval officer 2), officer of court, officer of justice, officer of patent office, 2), press officer, probation officer, public administration officer, public health officer, public officer, public relations officer, redistribution-and-marketing officer, registration officer, research officer, retirement officer, returning officer, revenue officer, risk officer, row officers, safety officer, scientific officer, security officer, senior officer, surplus sales officer, tax officer, training officer, truant officer, trust officer, veterinary officer, welfare officer, officer's check2) воен. офицер, командир (лицо, имеющее звание и занимающее какой-л. руководящий пост в вооруженных силах)senior officer — старший офицер, офицер высокого ранга
See:career officer 3), company officer 1), desk officer, executive officer 2), medical officer 1) naval officer 1), officer on duty, 1)3) общ. офицер, констебль ( часто как форма обращения к полицейскому)Officer Clarke will show you where to go, sir. — Офицер Кларк проводит Вас, сэр.
See:4) мор. капитан ( торгового судна)See:chief officer 2),2. гл.1) воен. обеспечивать, укомплектовывать офицерским составомThe regiment was well officered. — Полк был полностью укомплектован офицерами.
2) воен. выполнять функции командира, осуществлять командование3) упр. командовать, распоряжаться
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старшее официальное лицо банка, назначенное советом директоров для проведения его операций; обычно начальник департамента или отдела, менеджер или исполнительный сотрудник; см. chief executive officer;* * *должностное лицо (компании);, сотрудник; служащий (банка). . Словарь экономических терминов . -
3 director
сущ.1) упр. директор, член правления [совета директоров\] (лицо, уполномоченное собственниками компании на управление компанией)Each Federal Reserve Bank has nine directors. — В совет директоров любого банка Федеральной резервной системы входят девять директоров.
See:acting director, administrative director, alternate director, alternative director, assistant director, associate director 1), codirector, co-director, deputy director, director general, dummy directors, executive director, figurehead directors, inside director, interlocking director, managing director, member-nominated director, nominee director, non-employee director, non-executive director, outside director, representative director, shadow director, worker director, board of directors, directors disqualification, directors' emoluments, directors' fee, director's interest, directors' interests, director's office, directors' remuneration, directors' report, report of the directors, rotation of directors, Directors Law Reporter, Institute of Directors2)а) упр. директор, глава, руководитель (возглавляет какие-л. программу, проект, организацию или ее отдел)He was appointed director of charity. — Он был назначен директором благотворительной организации.
Syn:See:account director, advertising director, assurance product director, brewing director, budget director, communications director, consumer research director, curriculum director, design director 1), director of capital gifts, director of career planning and placement, director of career resources, director of insurance, director of major gifts, director of operations, director of placement, director of public relations, director of research, director of research and development, director of studies, director of technology, district director, employee director, financial director, fundraising director, funds development director, industrial relations director, market research director, marketing research director, media director, media marketing director, membership director, merchandise director, personnel director, procurement services director, production director 1), project director, public relations director, publicity director, purchasing director, quality assurance director, research director, sales director, security director, senior director, service director, technical director, transportation director, underwriter sales director, underwriter solicitation directorб) гос. упр. = chief officer 1),See:3) СМИ режиссер(-постановщик) (отвечает за художественное содержание представления, фильма, телевизионной передачи и т. п.; руководит актерской работой)film director — режиссер картины [фильма\]
See:art director, associate director 2), creative director, design director 2), production director 2), producer 2)4) иск., амер. дирижерSyn:5) тех. направляющее устройствоSee:directional 3)
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директор: лицо, уполномоченное акционерами управлять компанией, член совета директоров; директора бывают исполнительные и неисполнительные, т. е. участвующие только в работе совета директоров; совет директоров утверждает годовой отчет компании и рекомендует собранию акционеров размер дивиденда.* * *директор; заведующий отделом. . Словарь экономических терминов .* * *лицо, назначенное осуществлять повседневное (текущее) управление компанией
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