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121 advertising catalogue
рекл. рекламный каталог ( журнал с перечнем и кратким описанием предлагаемых фирмой товаров)See: -
122 advertising circular
рекл. рекламная листовка, рекламный проспект (напечатанное на листе бумаги рекламное сообщение; рассылается по почте, разносится по адресам или раздается в руки прохожим)Syn:circular 2)See: -
123 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
124 consumer magazine
1) СМИ, потр. потребительский журнал (журнал общего характера, рассчитанный на широкую аудиторию читателей)See:2) марк., потр. журнал для потребителей (издается фирмой или организацией для своих потребителей; содержит новости, а также советы и рекомендации потребителям; напр., что лучше купить, как выгоднее потратить деньги и т. д.)See: -
125 descriptive
прил.1) общ. описательный (описывающий что-л.)See:2) мет. описательныйа) (связанный с описанием изучаемого объекта, но не с его объяснением)descriptive research — описательное исследование, описание
See:descriptive economics 1), descriptive statistics, descriptive theory 1), descriptive method in international relations, ideographicб) (связанный с описанием и объяснением изучаемого объекта, но без высказывания суждений о том, каким должен быть этот объект)See:descriptive economics 2), descriptive ethics, descriptive linguistics, descriptive theory 2) speculative3) пат. описательный ( о формуле изобретения)See: -
126 printed products
потр. печатные изделия, печатная продукция (книги, брошюры, газеты, журналы, каталоги, плакаты)Syn:See: -
127 product manual
марк. руководство по эксплуатации товара ( прилагаемая к товару инструкция по его использованию)See: -
128 promotional
прил.общ. содействующий, способствующий, стимулирующий, рекламный, пропагандистскийSee:promotional advertising, promotional allowance, promotional brochure, promotional campaign, promotional competition, promotional discount, promotional expenditure, promotional gift, promotional goods, promotional label, promotional ladder, promotional mailing, promotional manager, promotional marketing, promotional material, promotional mix, promotional price, promotional pricing, promotional products, promotional spot, promotional strategy, Promotional Products Association International, promotion 1)
См. также в других словарях:
brochure — [ brɔʃyr ] n. f. • 1377; de brocher 1 ♦ Décor d un tissu broché. Brochure d argent. 2 ♦ (1718) Petit ouvrage imprimé et broché. ⇒ livret, opuscule, tract. Une brochure publicitaire, technique. ● brochure nom féminin Atelier où s effectue le… … Encyclopédie Universelle
brochure — bro‧chure [ˈbrəʊʆə, ʆʊə ǁ broʊˈʆʊr] noun [countable] MARKETING a thin book giving information or advertising something: • Send for a free brochure today. • The company brochure says they are committed to protecting the environment. * * * brochure … Financial and business terms
brochure — BROCHURE. s. f. Action de brocher un livre. Cette femme est occupée à la brochure. Des livres en feuilles et en brochure. [b]f♛/b] On donne aussi ce nom à des livres imprimés, de peu de volume, et qu on ne vend guère qu en brochure et non reliés … Dictionnaire de l'Académie Française 1798
brochure — brochure, pamphlet The two words used to be more or less synonymous, but have gone separate ways: a brochure is a glossy leaflet used in advertising, whereas a pamphlet is a small unbound printed booklet, normally meant to be informative rather… … Modern English usage
brochure — 1748, from Fr. brochure a stitched work, from brocher to stitch (sheets together), from O.Fr. brochier to prick, jab, pierce, from broche pointed tool, awl (see BROACH (Cf. broach) (n.)) … Etymology dictionary
Brochure — Bro*chure , n. [F., fr. brocher to stitch. See {Broach}, v. t.] A printed and stitched book containing only a few leaves; a pamphlet; a single sheet folded to make four pages. [1913 Webster +PJC] … The Collaborative International Dictionary of English
brochure — /brɔ ʃyr/, it. /bro ʃur/ s.f., fr. [der. di brocher cucire ], in ital. invar. 1. (bibl.) [libro con semplice copertina di carta o cartoncino] ▶◀ brossura. 2. (bibl.) [piccolo libretto] ▶◀ opuscolo, plaquette … Enciclopedia Italiana
brochure — /fr. bʀɔˈʃyʀ/ [vc. fr., da brocher, nel sign. di «fare in fretta, senza cura», quindi, propriamente «legatura alla buona»] s. f. inv. 1. brossura 2. opuscolo, volantino, dépliant (fr.), pieghevole, folder (ingl.), catalogo … Sinonimi e Contrari. Terza edizione
brochure — [n] short, printed document advertisement, booklet, circular, flyer, folder, handbill, handout, leaflet, pamphlet; concept 280 … New thesaurus
brochure — ► NOUN ▪ a magazine containing pictures and information about a product or service. ORIGIN French, something stitched , related to BROACH(Cf. ↑broach) and BROOCH(Cf. ↑brooch) … English terms dictionary
brochure — [brō shoor′] n. [Fr < brocher, to stitch: see BROACH] a pamphlet, esp. one advertising or promoting something … English World dictionary