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101 книжечка
brochure\книжечка ник bibliophilo\книжечканый libresc\книжечканый магазин libreria\книжечканый шкаф bibliotheca. -
102 брошюра
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103 брошюра
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104 advertising literature
1) рекл., потр. рекламная литература (рекламные издания, рекламные проспекты, каталоги, брошюры)See:sales literature, consumer brochure, advertising brochure, advertising catalogue, advertising circular, advertising folder, advertising handbill, advertising leaflet, sales leaflet, consumer magazine 2), advertising material, freesheet, handout, advertising letter, advertising magazine 1), advertising shopper2) рекл. литература по рекламе ( книги или учебники о рекламе)See:* * *Англо-русский экономический словарь > advertising literature
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105 booklet
сущ.полигр., рекл. буклет, брошюра, проспект (небольшая, обычно объемом не более 24 полос, книжечка в мягкой обложке, содержащая рекламный материал, инструкцию по применению или иную информацию)Syn:See:* * *многополосный рекламный материал с мягкой обложкой, которая обычно, хотя и не обязательно, выполняется из тиражной бумаги -
106 pamphlet
сущ.1) потр. пояснительная статья, инструкция (напр., по эксплуатации машины)2) потр., рекл. рекламный проспект [буклет\]a nice colour pamphlet of the various telephones — симпатичный цветной рекламный проспект с изображениями различных телефонов
Syn:See:* * *см. booklet -
107 IB
1) Компьютерная техника: Internal Bus2) Медицина: БИ (Брошюра исследователя, Investigator Brochure)3) Военный термин: Instructor B, Issue Book, incendiary bomb, infantry battalion, infantry brigade, information bulletin, information bureau, inspection bulletin, instruction book, intelligence branch, intelligence bulletin, interior ballistics4) Техника: Institute of Bankers, identification beacon, in bulk, initial bath, inner bremsstrahlung, interference blanker, intermediate building5) Сельское хозяйство: infectious bronchitis, internal browning6) Химия: Ion Balance, Isospin Breaking7) Биржевой термин: introducing broker8) Грубое выражение: I Bull, Insane Bitch, Intelligent Bullshitters9) Металлургия: induction brazing10) Сокращение: International Bank, ironing board11) Физиология: Inflammatory Bowel, Internal Bleeding12) Электроника: интеллектуальное здание (Intelligent Building)13) Вычислительная техника: input buffer, In Band (S-ATA), InterBase14) Нефть: impression block, insert bit, iron body, скважинная печать (для определения положения и состояния части бурильной колонны, оставшейся в скважине, или состояния обсадной колонны, impression block), стальной корпус (задвижки, клапана)15) Связь: плата канала управления16) Банковское дело: Институт банковского дела (Великобритания; The Institute of Bankers), Investment Banking17) Транспорт: In Bound18) Деловая лексика: Intellectual Brains19) Образование: Международный Бакалавриат (International Baccalaureate)20) Инвестиции: investment bank21) ЕБРР: investment broker22) Автоматика: inside blade23) Медицинская техника: integrated backscatter (ЭхоКГ)25) Имена и фамилии: Isaac Butts26) Ebay. In Box27) Фармация: Investigator's Brochure28) Должность: Imperial Blogger, International Baccalaureate, International Baccalaureus29) Чат: I'm Bored, Internet Boyfriend, Itty Bitty -
108 ib
1) Компьютерная техника: Internal Bus2) Медицина: БИ (Брошюра исследователя, Investigator Brochure)3) Военный термин: Instructor B, Issue Book, incendiary bomb, infantry battalion, infantry brigade, information bulletin, information bureau, inspection bulletin, instruction book, intelligence branch, intelligence bulletin, interior ballistics4) Техника: Institute of Bankers, identification beacon, in bulk, initial bath, inner bremsstrahlung, interference blanker, intermediate building5) Сельское хозяйство: infectious bronchitis, internal browning6) Химия: Ion Balance, Isospin Breaking7) Биржевой термин: introducing broker8) Грубое выражение: I Bull, Insane Bitch, Intelligent Bullshitters9) Металлургия: induction brazing10) Сокращение: International Bank, ironing board11) Физиология: Inflammatory Bowel, Internal Bleeding12) Электроника: интеллектуальное здание (Intelligent Building)13) Вычислительная техника: input buffer, In Band (S-ATA), InterBase14) Нефть: impression block, insert bit, iron body, скважинная печать (для определения положения и состояния части бурильной колонны, оставшейся в скважине, или состояния обсадной колонны, impression block), стальной корпус (задвижки, клапана)15) Связь: плата канала управления16) Банковское дело: Институт банковского дела (Великобритания; The Institute of Bankers), Investment Banking17) Транспорт: In Bound18) Деловая лексика: Intellectual Brains19) Образование: Международный Бакалавриат (International Baccalaureate)20) Инвестиции: investment bank21) ЕБРР: investment broker22) Автоматика: inside blade23) Медицинская техника: integrated backscatter (ЭхоКГ)25) Имена и фамилии: Isaac Butts26) Ebay. In Box27) Фармация: Investigator's Brochure28) Должность: Imperial Blogger, International Baccalaureate, International Baccalaureus29) Чат: I'm Bored, Internet Boyfriend, Itty Bitty -
109 broŝuro
Rus. бpoшюpa, Lit. brošiura, Pol. broszura, Ger. Broschure, Fre. brochure, Eng. brochure -
110 fair
1. n ярмарка2. n благотворительный базар3. n выставка4. n арх. поэт. красавица; возлюбленная5. n арх. поэт. женщина6. n арх. поэт. посредственная, удовлетворительная отметка; посредственно, удовлетворительноfair to middling — посредственный, так себе; приемлемый
7. a честный; справедливый, беспристрастный; законныйfair claim — справедливое требование; справедливая претензия
fair use — добросовестное, законное использование
8. a достаточно хороший, сносный9. a посредственный10. a благовидный11. a белокурый; светлый12. a чистый, незапятнанныйfair name — хорошая репутация, честное имя
13. a ясный и солнечный14. a благоприятный15. a ясный, чёткийset fair — хороший, ясный
16. a арх. поэт. красивый, прекрасныйthe fair sex — прекрасный пол, женщины
17. a амер. чистый, полныйfair go — правда, честно
fair cop — обоснованный арест;
18. adv честноfair trade law — зфкон о "честной" торговле
19. adv прямо, точно20. adv чисто; ясно21. adv арх. вежливо, учтивоfair and softly! — тише, легче!
22. v проясняться23. v переписывать начисто; перебелять24. v тех. обеспечивать обтекаемость, сглаживать контурСинонимический ряд:1. beautiful (adj.) attractive; beauteous; beautiful; bonny; charming; comely; fair-skinned; good-looking; gorgeous; handsome; lovely; pleasing; pretty; pulchritudinous; ravishing; stunning; well-favored2. bleached (adj.) bleached; light-colored3. blonde (adj.) blonde; fair-haired; towheaded4. candid (adj.) balanced; candid; disinterested; dispassionate; equal; equitable; even; evenhanded; even-handed; fair-minded; honest; impartial; impersonal; just; liberal; nondiscriminatory; nonpartisan; non-partisan; objective; righteous; square; unbiased; uncolored; undistinctive; unprejudiced; unprepossessed5. clarion (adj.) balmy; bright; calm; clarion; clear; cloudless; fine; placid; pleasant; rainless; sunny; sunshine; sunshining; sunshiny; unclouded; undarkened6. common (adj.) acceptable; adequate; average; common; decent; indifferent; passable; respectable; satisfactory; sufficient; tolerable7. courteous (adj.) amiable; civil; courteous; gracious; honourable; polite; virtuous8. distinct (adj.) distinct; frank; open; plain; unencumbered; unobstructed9. forthrightly (adj.) forthrightly; honestly; justly; squarely10. medium (adj.) fairish; intermediate; mean; medial; mediocre; medium; middle-rate; middling; moderate; ordinary; reasonable; run-of-mine; run-of-the-mill; so-so11. pale (adj.) alabaster; argent; blond; flaxen; ivory; light; milky; pale; pallid; sallow; white12. principled (adj.) above-board; clean; principled; pure; sincere; sporting; sportsmanlike; sportsmanly; spotless; trusted13. promising (adj.) favorable; favourable; hopeful; likely; promising14. exhibit (noun) bazaar; carnival; display; exhibit; exhibition; exposition; festival; market; show15. directly (other) directly; straight16. favourably (other) auspiciously; favourably; justly; reasonablyАнтонимический ряд:dark; devious; disfigured; dishonest; dishonourable; double-dealing; dull; foul; fraudulent; homely; lowering; outstanding; partial; poor; prejudiced; rainy; rough; substandard -
111 world fair
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112 brošūra
n. брошюраLKLv59▪ Terminilv poligr.ru брошюра [в жёсткой обложке]en bookleten brochurede Broschurde BroschüreLit95▪ Skaidrojumilv Izcelsme - franču brochurelv Neliela apjoma (parasti 4-48 lpp.) iespieddarbslv Plāna grāmatiņa mīkstos vākosJum99▪ SinonīmiI. lietv. buklets; grāmatiņaplāna brošūra lietv. - skrejlapaII. atgādne; informatīva lapaT09 -
113 update fair
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114 booklet
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115 pamphlet
ˈpæmflɪt сущ.
1) брошюра;
буклет, проспект;
инструкция( по эксплуатации машины и т.п.) Syn: brochure
2) злая сатира, памфлет Syn: lampoon брошюра памфлет проспект (технический) инструкция (по эксплуатации машины) pamphlet брошюра ~ инструкция по эксплуатации ~ памфлет ~ пояснительная статья ~ технический проспектБольшой англо-русский и русско-английский словарь > pamphlet
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116 brossura
см. brochure -
117 брошюра
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118 брошюровать
несов. В полигр. -
119 brossura
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120 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
См. также в других словарях:
brochure — [ brɔʃyr ] n. f. • 1377; de brocher 1 ♦ Décor d un tissu broché. Brochure d argent. 2 ♦ (1718) Petit ouvrage imprimé et broché. ⇒ livret, opuscule, tract. Une brochure publicitaire, technique. ● brochure nom féminin Atelier où s effectue le… … Encyclopédie Universelle
brochure — bro‧chure [ˈbrəʊʆə, ʆʊə ǁ broʊˈʆʊr] noun [countable] MARKETING a thin book giving information or advertising something: • Send for a free brochure today. • The company brochure says they are committed to protecting the environment. * * * brochure … Financial and business terms
brochure — BROCHURE. s. f. Action de brocher un livre. Cette femme est occupée à la brochure. Des livres en feuilles et en brochure. [b]f♛/b] On donne aussi ce nom à des livres imprimés, de peu de volume, et qu on ne vend guère qu en brochure et non reliés … Dictionnaire de l'Académie Française 1798
brochure — brochure, pamphlet The two words used to be more or less synonymous, but have gone separate ways: a brochure is a glossy leaflet used in advertising, whereas a pamphlet is a small unbound printed booklet, normally meant to be informative rather… … Modern English usage
brochure — 1748, from Fr. brochure a stitched work, from brocher to stitch (sheets together), from O.Fr. brochier to prick, jab, pierce, from broche pointed tool, awl (see BROACH (Cf. broach) (n.)) … Etymology dictionary
Brochure — Bro*chure , n. [F., fr. brocher to stitch. See {Broach}, v. t.] A printed and stitched book containing only a few leaves; a pamphlet; a single sheet folded to make four pages. [1913 Webster +PJC] … The Collaborative International Dictionary of English
brochure — /brɔ ʃyr/, it. /bro ʃur/ s.f., fr. [der. di brocher cucire ], in ital. invar. 1. (bibl.) [libro con semplice copertina di carta o cartoncino] ▶◀ brossura. 2. (bibl.) [piccolo libretto] ▶◀ opuscolo, plaquette … Enciclopedia Italiana
brochure — /fr. bʀɔˈʃyʀ/ [vc. fr., da brocher, nel sign. di «fare in fretta, senza cura», quindi, propriamente «legatura alla buona»] s. f. inv. 1. brossura 2. opuscolo, volantino, dépliant (fr.), pieghevole, folder (ingl.), catalogo … Sinonimi e Contrari. Terza edizione
brochure — [n] short, printed document advertisement, booklet, circular, flyer, folder, handbill, handout, leaflet, pamphlet; concept 280 … New thesaurus
brochure — ► NOUN ▪ a magazine containing pictures and information about a product or service. ORIGIN French, something stitched , related to BROACH(Cf. ↑broach) and BROOCH(Cf. ↑brooch) … English terms dictionary
brochure — [brō shoor′] n. [Fr < brocher, to stitch: see BROACH] a pamphlet, esp. one advertising or promoting something … English World dictionary