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21 brand image
• tuotekuva -
22 brand image
merkenimage -
23 brand image
obraz firmowy kompozycja powodująca skojarzenia z firmą -
24 brand-image
визуальная часть брэнда, зрительный образ марки в восприятии потребителя -
25 brand image
зрительный образ какого-л. марочного товараEnglish-russian dctionary of contemporary Economics > brand image
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26 brand image
s.imagen de marca. -
27 brand image
"A company's or partner's logo, fonts, and colour themes or schemes intended to visually signify who and what the company is." -
28 brand image advertising
марк. имиджевая реклама марки* (использование рекламы для формирования в сознании потребителей желаемого образа марки)See:Англо-русский экономический словарь > brand image advertising
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29 brand-image campaign
марк. кампания по созданию образа марки -
30 brand-image theory
марк. теория образа марки -
31 brand image advertising
Реклама: реклама образа маркиУниверсальный англо-русский словарь > brand image advertising
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32 brand-image campaign
Реклама: кампания по созданию образа марки -
33 brand-image theory
Реклама: теория образа марки -
34 infringement of brand image
Универсальный англо-русский словарь > infringement of brand image
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35 promotion of brand image
Реклама: продвижение имиджа брендаУниверсальный англо-русский словарь > promotion of brand image
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36 strengthen brand image
Деловая лексика: укреплять репутацию торговой маркиУниверсальный англо-русский словарь > strengthen brand image
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37 sustain a positive brand image
Общая лексика: поддерживать имиджУниверсальный англо-русский словарь > sustain a positive brand image
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38 sustaining a positive brand image
Общая лексика: поддержание имиджаУниверсальный англо-русский словарь > sustaining a positive brand image
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39 brand
brand [brænd]1 noun∎ he always buys the same brand of cigars il achète toujours la même marque de cigares;∎ figurative he has his own brand of humour il a un sens de l'humour particulier;∎ brand X = terme désignant "votre marque habituelle" dans la publicité comparative(a) (with branding iron → person, animal, goods) marquer au fer rouge; History (→ criminal) flétrir, marquer au fer rouge; History (→ slave) marquer∎ she was branded (as) a thief on lui a collé une étiquette de voleuse∎ the experience was branded on his memory for life l'expérience resta à jamais gravée dans sa mémoire►► Marketing brand advertising publicité f de marque, publicité f sur la marque;Marketing brand awareness mémorisation f de la marque, notoriété f de la marque;Marketing brand image image f de marque;Marketing brand leader marque f dominante;Marketing brand loyalty fidélité f à la marque;Marketing brand name recall mémorisation f de la marque;Marketing brand recognition identification f de la marque -
40 brand
brand [brænd]1. nouna. ( = make) marque fb. ( = type) sorte fc. (for cattle) marque f3. compounds* * *[brænd] 1.1) ( make) marque f3) ( for identification) ( on animal) marque f (au fer rouge); ( on prisoner) marque f2.transitive verb1) ( mark) lit marquer (au fer) [animal]2) fig marquer [person]
См. также в других словарях:
brand image — ➔ image * * * brand image UK US noun [C or U] ► MARKETING, COMMERCE a set of features and ideas that customers connect in their minds with a particular product or brand: »He attributes their success to the shops looking right, a strong brand… … Financial and business terms
brand image — brand images N COUNT The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. [BUSINESS] Few products have brand images anywhere near as strong as Levi s … English dictionary
Brand-image — визуальный образ марки, формируемый рекламой в восприятии покупателя. См. также: Бренды Финансовый словарь Финам … Финансовый словарь
brand-image — brandˈ image noun The impression that the public has of a product or (figurative) a person • • • Main Entry: ↑brand … Useful english dictionary
brand image — noun a) (Advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system. Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of … Wiktionary
brand image — brand i·ma·ge loc.s.f.inv. ES ingl. {{wmetafile0}} l idea che il consumatore si fa di un prodotto attraverso la campagna pubblicitaria {{line}} {{/line}} DATA: sec. XX. ETIMO: comp. di brand marchio di fabbrica e image immagine … Dizionario italiano
brand image — /brænd ˈɪmɪdʒ/ (say brand imij) noun the image associated with a brand, as of a product, business, etc., determined by a marketing strategy linked with a perceived desirable set of qualities …
Brand image — The attachment of a name to a business or product. The way in which a consumer sees a brand. This is not always the same as the brand identity. See also Licensing; Megabrand … Historical Dictionary of the Fashion Industry
brand image — See brand … Big dictionary of business and management
brand image — /brænd ɪmɪdʒ/ noun an opinion of a product which people associate in their minds with the brand name … Marketing dictionary in english
Brand Image — ⇡ Markenimage … Lexikon der Economics