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21 фирменный
1) ( относящийся к фирме) company (attr)фи́рменные расхо́ды — operating expenses
2) ( запатентованный известной фирмой) brand (attr); brand-name (attr); proprietaryфи́рменный знак — proprietary mark
фи́рменный логоти́п — company logo
фи́рменная техноло́гия — proprietary technology
фи́рменная этике́тка — proprietary label
фи́рменное наименова́ние — brand / trade name
фи́рменные изде́лия — brand-name / proprietary products
3) (отличительный, специальный) house (attr); speciality (attr) брит.; specialty (attr) амер.фи́рменное блю́до — speciality / specialty of the house
4) разг. ( модный) trendy, stylish••фи́рменный бланк — letterhead
фи́рменный магази́н — 1) ( магазин производителя) company outlet 2) (магазин, торгующий фирменным товаром) brand-name shop / store амер.
фи́рменный по́езд — de luxe [də'lʌks], [də'luːks] train
фи́рменный стиль — 1) ( единый стиль атрибутов компании) corporate identity 2) ( особый способ) house style
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22 марка фирмы
1) Economy: corporate identity (престиж, репутация)2) Automobile industry: emblem mark3) Advertising: corporate identity (репутация)4) Business: brand name5) Cables: corporate identity (престиж, репутация), reputation of a company -
23 индивидуальная особенность
individual identityAn individual identity permits customers to develop associations with the brand and eases the purchase decision. — Индивидуальная особенность позволяет потребителям выработать ассоциацию с торговой маркой и облегчает решение о покупке.
Дополнительный универсальный русско-английский словарь > индивидуальная особенность
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24 лицо фирмы
1) General subject: brand ambassador (Parisian luxury fashion house Saint Honore announced the signing of former French Formula One star and actor Paul Belmondo as a brand ambassador to endorse its range of products)2) Advertising: corporate identity -
25 наименование
1) General subject: denomination, entitlement, item, name, title2) Engineering: designation3) Rare: nomenclature4) Mathematics: noun5) Law: case name, description, style6) Trade: article7) Linguistics: naming unit8) Automobile industry: qualification9) Information technology: branding10) Perfume: brand11) Patents: nomination12) Business: appellation13) Sakhalin energy glossary: subject14) Network technologies: naming15) Automation: identity (напр. модели станка) -
26 фирменные цвета
1) Advertising: identity colours, company colours, corporate colours2) Business: livery (blue and orange livery of Gulf Oil - синий и оранжевый - фирменные цвета компании "Галф Ойл")3) Microsoft: brand colors -
27 креативные услуги
креативные услуги
Создание визуальных коммуникационных материалов для выражения сущности и своеобразия бренда.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
creative services
Creation of visual communication to express the essence and identity of a brand.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > креативные услуги
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См. также в других словарях:
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identity — noun ADJECTIVE ▪ true ▪ assumed, false ▪ He was discovered living under an assumed identity in South America. ▪ mistaken ▪ This is obviously a case o … Collocations dictionary
Brand — The personality of a product. What the consumer becomes attracted to and develops loyalty to. A strong brand maintains its following even after the departure of its founder. See also Brand identity; Brand image; Licensing; Megabrand … Historical Dictionary of the Fashion Industry