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brand+communications

  • 1 брендовые коммуникации

    Marketology: Brand Communications (способы и процесс распространения сведений о марке; брендовые коммуникации позволяют потребителю понять, что представляет собой товар данной марки)

    Универсальный русско-английский словарь > брендовые коммуникации

  • 2 марочные коммуникации

    Универсальный русско-английский словарь > марочные коммуникации

  • 3 план ФНД «Защита интеллектуальной собственности» по коммуникациям и образованию

    1. brand protection communications & education plan

     

    план ФНД «Защита интеллектуальной собственности» по коммуникациям и образованию
    План включает в себя Концепцию рекламной кампании функции, в которой указано художественное направление, идейное содержание и целевая аудитория пиар-кампании «Противодействие теневому маркетингу». План также включает в себя инструментарий, необходимый ФНД «Защита интеллектуальной собственности» в работе с общественностью (например, рекламные проспекты, тезисы выступлений, пресс-релизы и т. д.) для пресс-конференций и интервью о фактах нарушения прав интеллектуальной собственности и освещения судебных процессов, по которым решение вынесено в пользу ОКОИ. В случае необходимости, в образовательный проект могут быть включены работодатели ОКОИ.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    brand protection communications & education plan
    Plan includes a Function Creative Brief, which outlines the creative direction, message and target audience for the "Anti-Ambush" communication and public relations campaign. Plan also includes a public relations kit for Brand Protection (e.g., fact sheets, talking points, press releases, etc.) for press conferences and interviews to spotlight infringement cases and publicize those resolved in the OCOG’s favor. In case of need, the education project can be extended to OCOG employers.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    EN

    • brand protection communications & education plan

    Русско-английский словарь нормативно-технической терминологии > план ФНД «Защита интеллектуальной собственности» по коммуникациям и образованию

  • 4 nuevo

    adj.
    new, modern, recent, novel.
    * * *
    1 new
    2 (adicional) further
    ► nombre masculino,nombre femenino
    1 newcomer (principiante) beginner; (universidad) fresher (US freshman)
    \
    de nuevo again
    coger a alguien de nuevas to take somebody by surprise
    estar (como) nuevo,-a (objeto) to be as good as new 2 (persona) to feel like new, feel as good as new
    hacerse de nuevas to pretend not to know
    ¿qué hay de nuevo? familiar what's new?
    * * *
    (f. - nueva)
    adj.
    * * *
    ADJ
    1) (=no usado) new

    como nuevo: estos pantalones están como nuevos — these trousers are just like new

    2) (=recién llegado) new
    3)

    de nuevo — (=otra vez) again

    * * *
    - va adjetivo
    1)
    a) [ser] <coche/casa/trabajo> new
    b) (delante del n) <intento/cambio> further

    ha surgido un nuevo problema — another o a further problem has arisen

    c) [ser] <estilo/enfoque> new

    ¿qué hay de nuevo? — (fam) what's new? (colloq)

    todavía lo tengo nuevecito or (CS) nuevito — it's still as good as new

    2)
    * * *
    = emerging, fresh, new [newer -comp., newest -sup.], renewed, rising, unfamiliar, unworn, emergent, fledging, fledgling [fledgeling], uncharted, unchartered, brand new, ever-new, up-and-coming, new found [new-found/newfound], evolving, changing.
    Ex. We have too much invested for us to assume any longer that we can, by sheer force of will, temper their influence on emerging standards.
    Ex. This is a fresh avenue of approach to classification, and shows some promise.
    Ex. The label contains information about the record, indicating, for instance, its length, status, for example, new, amended, type and class.
    Ex. This article calls on libraries to forge a renewed national commitment to cooperate in the building of a national information network for scholarly communications.
    Ex. It is not enough to train the rising generation to meet their new responsibilities, for irreversible decisions must be made before they come to maturity.
    Ex. We are used to background noise in air conditioned buildings but the introduction of additional and unfamiliar sounds from AV equipment may be disturbing.
    Ex. A printer who wanted to achieve a sharp impression from unworn type of even height to paper would put hard rather than soft packing in the tympan.
    Ex. Books for emergent readers should facilitate the acquisition of these concepts.
    Ex. Venture capitalists funded fledging companies in the early days of information technology some of which went on to dominate the market.
    Ex. This article describes the experiences of a fledgling information system in dealing with a hurricane which wreaked devastation on some of the most remote areas of Hawaii = Este artículo describe las experiencias de un sistema de información nuevo al verse afectado por un huracán que devastó algunas de las zonas más remotas de Hawaii.
    Ex. News of boundless timber reserves spread, and before long lumberjacks from the thinning hardwood forests of New England swarmed into the uncharted area with no other possessions than their axes and brawn and the clothing they wore.
    Ex. This author agrees that the facts listed above are unchartered.
    Ex. Information on small, sometimes brand new, companies in the chemical and biotechnology industries is often difficult to find.
    Ex. He was then able to compare sources that made correlations possible and raised ever-new questions.
    Ex. The journal kept me in touch with the established authors in the field but also the new, up-and-coming writers.
    Ex. This could help readers gain a newfound appreciation of each others' childhood through books.
    Ex. One of the objectives is to produce a statement of the role of the Library in the evolving national information program over the next five to seven years.
    Ex. These are the kinds of problems that characteristically arise in the complex and continually changing milieu of libraries and media and information centers.
    ----
    * abrir nuevas fronteras = forge + new frontiers.
    * abrir nuevas posibilidades = open up + new territory, open up + possibilities, open + possibilities.
    * abrir nuevos caminos = break + new ground, push + Nombre + into new latitudes, break + ground, blaze + trail.
    * abrir nuevos horizontes = open + new realms, forge + new frontiers.
    * abrir nuevos mercados = branch into.
    * activo de nuevo = up and about.
    * adquirir una nueva dimensión = take on + new dimension.
    * adquirir un nuevo significado = take on + new dimension.
    * alfombrar de nuevo = recarpet [re-carpet].
    * analizar de nuevo = reexamine [re-examine].
    * añadir una nueva dimensión = add + new dimension.
    * Año Nuevo = New Year.
    * apoyar de nuevo = reendorse.
    * aprender de nuevo = relearn.
    * asumir una nueva faceta = take on + new dimension.
    * Bolsa de Valores de Nueva York = New York Stock Exchange (NYSE).
    * borrón y cuenta nueva = a fresh start, clean slate, new leaf.
    * búsqueda de nuevos genes = gene-harvesting.
    * cobrar nuevo entusiasmo = develop + renewed enthusiasm.
    * colocar de nuevo en los estantes = reshelve [re-shelve].
    * comenzar de nuevo = start + all over again, recommence, make + a new start, start over, make + a fresh start.
    * comenzar una nueva vida = make + a new life for + Reflexivo.
    * como nuevo = in mint condition, in tip-top condition, in tip-top form.
    * compañía de nueva creación = startup [start-up].
    * concebirse desde una nueva perspectiva = stand in + a new light.
    * convocar de nuevo = reconvene.
    * crear de nuevo = recreate [re-create].
    * dar a Algo una nueva dimensión = take + Nombre + into a new dimension.
    * dar a Algo una nueva perspectiva = give + Nombre + a new twist.
    * dar nueva forma = reformat [re-format].
    * dar nueva vida = give + Nombre + new life, give + a second life.
    * dar un nuevo acabado = refinish.
    * dar un nuevo impulso = pep up.
    * dar un nuevo nombre = rename.
    * de aspecto nuevo = new-looking.
    * de nueva ola = new-wave.
    * de nuevas formas = in new ways.
    * de nuevas maneras = in new ways.
    * de nuevo = again, once again, yet again, afresh, anew, all over again, redux, over again.
    * de nuevo en este caso = here again.
    * de nuevo en pie = up and about.
    * de nuevos modos = in new ways.
    * desarrollo de nuevos productos = product development.
    * de una nueva forma = in a new way.
    * de una nueva manera = in a new way.
    * de un nuevo modo = in a new way.
    * el nuevo aspecto de = the changing face of, the changing nature of.
    * empezar de nuevo = a fresh start, start over, make + a fresh start.
    * empezar una nueva etapa en la vida = turn over + a new page, turn over + a new leaf.
    * empresa de nueva creación = this sort of thing, startup [start-up].
    * enseñar de nuevo = retrain [re-train].
    * entrada de nuevo = re-entry [reentry].
    * enviar de nuevo = resend [re-send].
    * explorar nuevos horizontes = move on to + pastures new.
    * hacer borrón y cuenta nueva = start with + a clean slate, turn over + a new leaf.
    * hacerlo de nuevo = go and do it again.
    * hasta nuevo aviso = until further notice.
    * idea nueva = fresh idea.
    * infundir nueva vida a = breathe + (new) life into.
    * inscribir de nuevo = reregister.
    * intentar de nuevo = retry [re-try].
    * introducir de nuevo = re-enter [reenter].
    * ir con la nueva ola = ride + wave.
    * lista de nuevas adquisiciones = acquisitions list.
    * llevar a Algo a una nueva dimensión = take + Nombre + into a new dimension.
    * luna nueva = new moon.
    * mencionar de nuevo = restate [re-state].
    * mencionar de nuevo innecesariamente = belabour [belabor, -USA].
    * mostrar de nuevo = redisplay.
    * nacido de nuevo = born again.
    * Nueva Brunswick = New Brunswick.
    * nueva edición = new edition.
    * nueva era = new age.
    * Nueva Escocia = Nova Scotia.
    * nueva evaluación = reappraisal.
    * Nueva Gales del Sur = New South Wales.
    * Nueva Guinea = New Guinea.
    * nueva idea = reform idea.
    * Nueva Inglaterra = New England.
    * nueva lectura = rereading [re-reading].
    * nueva línea = linefeed.
    * Nueva Ola, la = New Wave, the.
    * Nueva Orleans = New Orleans.
    * nueva perspectiva = new light.
    * nueva promesa = rising star.
    * nueva redacción = redraft, rewrite [re-write].
    * nuevas fronteras = new horizons.
    * nueva tirada = rerun.
    * nueva versión = upgrade, remake.
    * nueva vida = greener pastures, pastures new.
    * nueva visita = return visit.
    * Nueva York = New York (NY).
    * Nueva Zelanda = New Zealand (NZ).
    * nuevo análisis = reanalysis [reanalyses, -pl.].
    * nuevo comienzo = new beginning, clean slate, new leaf.
    * Nuevo Méjico = New Mexico.
    * nuevo miembro = entrant.
    * Nuevo Mundo, el = New World, the.
    * nuevo nombramiento = reappointment.
    * nuevo resurgir = second wind.
    * nuevos avances = future development(s).
    * nuevos conversos, los = recently converted, the.
    * nuevos horizontes = greener pastures, pastures new.
    * nuevos retos = new horizons.
    * nuevos tiempos, los = wind(s) of change, the.
    * Nuevo Testamento = New Testament (N.T.).
    * nuevo valor = newcomer.
    * nuevo vecino del barrio = new kid on the block.
    * NYPL (Biblioteca Pública de Nueva York) = NYPL (New York Public Library).
    * pintar de nuevo = repaint [re-paint].
    * prensentar Algo desde una nueva perspectiva = present + Nombre + in a new light.
    * presentar Algo desde una nueva óptica = throw + new light on.
    * presentar Algo desde una nueva perspectiva = throw + Nombre + in a new light.
    * presentar Algo desde un nuevo ángulo = throw + new light on.
    * presentar Algo desde una nueva perspectiva = shed + new light on, throw + new light on.
    * presentarse desde una nueva perspectiva = stand in + a new light.
    * reunirse de nuevo = reconvene.
    * salir de nuevo = come back out.
    * sangre nueva = new blood.
    * sentirse como nuevo = be right as rain.
    * surgiendo de nuevas = on the rebound.
    * un nuevo comienzo = a fresh start.
    * un nuevo impulso = a new lease of life.
    * ver Algo desde una nueva perspectiva = view + Nombre + in a new light, see + Nombre + in a new light.
    * ver desde una nueva perspectiva = shed + new light on.
    * ver + Nombre + con nuevos ojos = view + Nombre + through fresh eyes.
    * vino nuevo en pellejos viejos = new wine in old wineskins.
    * víspera de Año Nuevo = New Year's Eve.
    * vivir de nuevo = relive.
    * volver de nuevo = come back out.
    * * *
    - va adjetivo
    1)
    a) [ser] <coche/casa/trabajo> new
    b) (delante del n) <intento/cambio> further

    ha surgido un nuevo problema — another o a further problem has arisen

    c) [ser] <estilo/enfoque> new

    ¿qué hay de nuevo? — (fam) what's new? (colloq)

    todavía lo tengo nuevecito or (CS) nuevito — it's still as good as new

    2)
    * * *
    = emerging, fresh, new [newer -comp., newest -sup.], renewed, rising, unfamiliar, unworn, emergent, fledging, fledgling [fledgeling], uncharted, unchartered, brand new, ever-new, up-and-coming, new found [new-found/newfound], evolving, changing.

    Ex: We have too much invested for us to assume any longer that we can, by sheer force of will, temper their influence on emerging standards.

    Ex: This is a fresh avenue of approach to classification, and shows some promise.
    Ex: The label contains information about the record, indicating, for instance, its length, status, for example, new, amended, type and class.
    Ex: This article calls on libraries to forge a renewed national commitment to cooperate in the building of a national information network for scholarly communications.
    Ex: It is not enough to train the rising generation to meet their new responsibilities, for irreversible decisions must be made before they come to maturity.
    Ex: We are used to background noise in air conditioned buildings but the introduction of additional and unfamiliar sounds from AV equipment may be disturbing.
    Ex: A printer who wanted to achieve a sharp impression from unworn type of even height to paper would put hard rather than soft packing in the tympan.
    Ex: Books for emergent readers should facilitate the acquisition of these concepts.
    Ex: Venture capitalists funded fledging companies in the early days of information technology some of which went on to dominate the market.
    Ex: This article describes the experiences of a fledgling information system in dealing with a hurricane which wreaked devastation on some of the most remote areas of Hawaii = Este artículo describe las experiencias de un sistema de información nuevo al verse afectado por un huracán que devastó algunas de las zonas más remotas de Hawaii.
    Ex: News of boundless timber reserves spread, and before long lumberjacks from the thinning hardwood forests of New England swarmed into the uncharted area with no other possessions than their axes and brawn and the clothing they wore.
    Ex: This author agrees that the facts listed above are unchartered.
    Ex: Information on small, sometimes brand new, companies in the chemical and biotechnology industries is often difficult to find.
    Ex: He was then able to compare sources that made correlations possible and raised ever-new questions.
    Ex: The journal kept me in touch with the established authors in the field but also the new, up-and-coming writers.
    Ex: This could help readers gain a newfound appreciation of each others' childhood through books.
    Ex: One of the objectives is to produce a statement of the role of the Library in the evolving national information program over the next five to seven years.
    Ex: These are the kinds of problems that characteristically arise in the complex and continually changing milieu of libraries and media and information centers.
    * abrir nuevas fronteras = forge + new frontiers.
    * abrir nuevas posibilidades = open up + new territory, open up + possibilities, open + possibilities.
    * abrir nuevos caminos = break + new ground, push + Nombre + into new latitudes, break + ground, blaze + trail.
    * abrir nuevos horizontes = open + new realms, forge + new frontiers.
    * abrir nuevos mercados = branch into.
    * activo de nuevo = up and about.
    * adquirir una nueva dimensión = take on + new dimension.
    * adquirir un nuevo significado = take on + new dimension.
    * alfombrar de nuevo = recarpet [re-carpet].
    * analizar de nuevo = reexamine [re-examine].
    * añadir una nueva dimensión = add + new dimension.
    * Año Nuevo = New Year.
    * apoyar de nuevo = reendorse.
    * aprender de nuevo = relearn.
    * asumir una nueva faceta = take on + new dimension.
    * Bolsa de Valores de Nueva York = New York Stock Exchange (NYSE).
    * borrón y cuenta nueva = a fresh start, clean slate, new leaf.
    * búsqueda de nuevos genes = gene-harvesting.
    * cobrar nuevo entusiasmo = develop + renewed enthusiasm.
    * colocar de nuevo en los estantes = reshelve [re-shelve].
    * comenzar de nuevo = start + all over again, recommence, make + a new start, start over, make + a fresh start.
    * comenzar una nueva vida = make + a new life for + Reflexivo.
    * como nuevo = in mint condition, in tip-top condition, in tip-top form.
    * compañía de nueva creación = startup [start-up].
    * concebirse desde una nueva perspectiva = stand in + a new light.
    * convocar de nuevo = reconvene.
    * crear de nuevo = recreate [re-create].
    * dar a Algo una nueva dimensión = take + Nombre + into a new dimension.
    * dar a Algo una nueva perspectiva = give + Nombre + a new twist.
    * dar nueva forma = reformat [re-format].
    * dar nueva vida = give + Nombre + new life, give + a second life.
    * dar un nuevo acabado = refinish.
    * dar un nuevo impulso = pep up.
    * dar un nuevo nombre = rename.
    * de aspecto nuevo = new-looking.
    * de nueva ola = new-wave.
    * de nuevas formas = in new ways.
    * de nuevas maneras = in new ways.
    * de nuevo = again, once again, yet again, afresh, anew, all over again, redux, over again.
    * de nuevo en este caso = here again.
    * de nuevo en pie = up and about.
    * de nuevos modos = in new ways.
    * desarrollo de nuevos productos = product development.
    * de una nueva forma = in a new way.
    * de una nueva manera = in a new way.
    * de un nuevo modo = in a new way.
    * el nuevo aspecto de = the changing face of, the changing nature of.
    * empezar de nuevo = a fresh start, start over, make + a fresh start.
    * empezar una nueva etapa en la vida = turn over + a new page, turn over + a new leaf.
    * empresa de nueva creación = this sort of thing, startup [start-up].
    * enseñar de nuevo = retrain [re-train].
    * entrada de nuevo = re-entry [reentry].
    * enviar de nuevo = resend [re-send].
    * explorar nuevos horizontes = move on to + pastures new.
    * hacer borrón y cuenta nueva = start with + a clean slate, turn over + a new leaf.
    * hacerlo de nuevo = go and do it again.
    * hasta nuevo aviso = until further notice.
    * idea nueva = fresh idea.
    * infundir nueva vida a = breathe + (new) life into.
    * inscribir de nuevo = reregister.
    * intentar de nuevo = retry [re-try].
    * introducir de nuevo = re-enter [reenter].
    * ir con la nueva ola = ride + wave.
    * lista de nuevas adquisiciones = acquisitions list.
    * llevar a Algo a una nueva dimensión = take + Nombre + into a new dimension.
    * luna nueva = new moon.
    * mencionar de nuevo = restate [re-state].
    * mencionar de nuevo innecesariamente = belabour [belabor, -USA].
    * mostrar de nuevo = redisplay.
    * nacido de nuevo = born again.
    * Nueva Brunswick = New Brunswick.
    * nueva edición = new edition.
    * nueva era = new age.
    * Nueva Escocia = Nova Scotia.
    * nueva evaluación = reappraisal.
    * Nueva Gales del Sur = New South Wales.
    * Nueva Guinea = New Guinea.
    * nueva idea = reform idea.
    * Nueva Inglaterra = New England.
    * nueva lectura = rereading [re-reading].
    * nueva línea = linefeed.
    * Nueva Ola, la = New Wave, the.
    * Nueva Orleans = New Orleans.
    * nueva perspectiva = new light.
    * nueva promesa = rising star.
    * nueva redacción = redraft, rewrite [re-write].
    * nuevas fronteras = new horizons.
    * nueva tirada = rerun.
    * nueva versión = upgrade, remake.
    * nueva vida = greener pastures, pastures new.
    * nueva visita = return visit.
    * Nueva York = New York (NY).
    * Nueva Zelanda = New Zealand (NZ).
    * nuevo análisis = reanalysis [reanalyses, -pl.].
    * nuevo comienzo = new beginning, clean slate, new leaf.
    * Nuevo Méjico = New Mexico.
    * nuevo miembro = entrant.
    * Nuevo Mundo, el = New World, the.
    * nuevo nombramiento = reappointment.
    * nuevo resurgir = second wind.
    * nuevos avances = future development(s).
    * nuevos conversos, los = recently converted, the.
    * nuevos horizontes = greener pastures, pastures new.
    * nuevos retos = new horizons.
    * nuevos tiempos, los = wind(s) of change, the.
    * Nuevo Testamento = New Testament (N.T.).
    * nuevo valor = newcomer.
    * nuevo vecino del barrio = new kid on the block.
    * NYPL (Biblioteca Pública de Nueva York) = NYPL (New York Public Library).
    * pintar de nuevo = repaint [re-paint].
    * prensentar Algo desde una nueva perspectiva = present + Nombre + in a new light.
    * presentar Algo desde una nueva óptica = throw + new light on.
    * presentar Algo desde una nueva perspectiva = throw + Nombre + in a new light.
    * presentar Algo desde un nuevo ángulo = throw + new light on.
    * presentar Algo desde una nueva perspectiva = shed + new light on, throw + new light on.
    * presentarse desde una nueva perspectiva = stand in + a new light.
    * reunirse de nuevo = reconvene.
    * salir de nuevo = come back out.
    * sangre nueva = new blood.
    * sentirse como nuevo = be right as rain.
    * surgiendo de nuevas = on the rebound.
    * un nuevo comienzo = a fresh start.
    * un nuevo impulso = a new lease of life.
    * ver Algo desde una nueva perspectiva = view + Nombre + in a new light, see + Nombre + in a new light.
    * ver desde una nueva perspectiva = shed + new light on.
    * ver + Nombre + con nuevos ojos = view + Nombre + through fresh eyes.
    * vino nuevo en pellejos viejos = new wine in old wineskins.
    * víspera de Año Nuevo = New Year's Eve.
    * vivir de nuevo = relive.
    * volver de nuevo = come back out.

    * * *
    nuevo -va
    A
    1 [ SER] (de poco tiempo) ‹coche/juguete/ropa› new
    me lo dejaron como nuevo it was as good as new when I got it back
    soy nuevo en la oficina I'm new in the office
    2 [ SER] (que sustituye a otro) ‹casa/novio/trabajo› new
    3 ( delante del n) (otro) ‹intento/cambio› further
    ha surgido un nuevo problema another o a further problem has arisen
    decidieron darle una nueva oportunidad they decided to give him another chance
    4 [ SER] (original, distinto) ‹estilo/enfoque› new
    no dijo nada nuevo she didn't say anything new
    ¿que hay de nuevo? ( fam); what's new? ( colloq)
    5 [ ESTAR] (no desgastado) as good as new
    todavía lo tengo nuevo or (CS) nuevito it's still as good as new
    Compuestos:
    feminine new wave
    fpl new technology
    ● nuevo rico, nueva rica
    masculine, feminine nouveau riche
    masculine New Testament
    B
    de nuevo again
    de nuevo tengo el honor de … again o once again o once more I have the privilege of …
    * * *

     

    nuevo
    ◊ -va adjetivo

    a) [ser] ‹estilo/coche/novio› new;


    de nuevo again;
    ¿qué hay de nuevo what's new? (colloq);
    nuevo rico nouveau riche
    b) ( delante del n) ‹intento/cambio› further;

    ◊ ha surgido un nuevo problema another o a further problem has arisen;

    Nnuevo Testamento New Testament
    c) [estar] ( no desgastado) as good as new

    nuevo,-a
    I adjetivo
    1 new: tengo un coche nuevo, I've got a new car
    2 (añadido) further: hay nuevas averías, there are further faults
    II sustantivo masculino y femenino newcomer
    (novato) beginner
    ♦ Locuciones: de nuevo, again
    ' nuevo' also found in these entries:
    Spanish:
    adicta
    - adicto
    - ambicionar
    - ambientarse
    - año
    - astronómica
    - astronómico
    - aterrizar
    - aviso
    - cara
    - cercado
    - continente
    - decir
    - desarrollar
    - editar
    - emocionada
    - emocionado
    - emplazar
    - entusiasmada
    - entusiasmado
    - escorrentía
    - estallido
    - excavar
    - flotación
    - ir
    - generar
    - hablar
    - impresión
    - incorporarse
    - mirlo
    - N. T.
    - nada
    - nueva
    - replantar
    - rumbo
    - sacar
    - salida
    - sanear
    - tener
    - testamento
    - vaya
    - contar
    - cuño
    - día
    - entrada
    - entrante
    - feliz
    - flamante
    - haber
    - inédito
    English:
    advertise
    - afford
    - afresh
    - again
    - agony
    - ambivalent
    - amorphous
    - analyst
    - anew
    - anticipate
    - arrest
    - assignment
    - austerity
    - authenticity
    - back
    - bash out
    - beating
    - bomb
    - book
    - brag
    - brand-new
    - bring up
    - brink
    - call back
    - chapter
    - clean
    - come out
    - comedown
    - commit
    - crisp
    - daunt
    - delay
    - design
    - dissuade
    - do
    - donation
    - drastic
    - drum up
    - exploit
    - fail
    - find
    - format
    - forthcoming
    - founder
    - fresh
    - fund
    - further
    - game
    - get
    - go up
    * * *
    nuevo, -a
    ♦ adj
    1. [reciente] new;
    tengo una casa nueva I've got a new house;
    es el nuevo director he's the new manager
    Nueva Caledonia New Caledonia;
    el nuevo continente [América] the New World;
    Nueva Delhi New Delhi;
    nuevo economía new economy;
    Hist Nueva España New Spain [Spanish colonial viceroyalty that included Mexico, the southern part of the US and parts of Central America]; Hist Nueva Granada New Granada [Spanish colonial viceroyalty that included the central and northwestern parts of South America];
    Nueva Guinea New Guinea;
    Nueva Inglaterra New England;
    Nueva Jersey New Jersey;
    Nuevo México New Mexico;
    el Nuevo Mundo the New World;
    la nueva ola the New Wave;
    el nuevo orden mundial the new world order;
    Nueva Orleans New Orleans;
    nuevo rico nouveau riche;
    nuevo sol [moneda] new sol;
    nuevas tecnologías new technology;
    el Nuevo Testamento the New Testament;
    Nueva York New York;
    Nueva Zelanda New Zealand
    2. [poco usado] new;
    este abrigo está nuevo this coat is new;
    un poco de betún y quedarán como nuevos with a bit of polish they'll be as good as new;
    después del baño me quedé como nuevo I felt like a new person after my bath
    3. [inédito] new;
    esto es nuevo para mí, no lo sabía that's news to me, I didn't know it
    4. [sin experiencia] new;
    soy nuevo en esta clase I'm new in this class;
    es nuevo en la profesión he's new to the profession
    5. [hortaliza] new, fresh;
    [vino] young
    6. [repetido] renewed,
    de nuevo again;
    se han producido nuevos enfrentamientos there have been renewed clashes
    ♦ nm,f
    newcomer
    * * *
    adj
    1 new;
    sentirse como nuevo feel like new;
    ¿qué hay de nuevo? what’s new?
    2 ( otro) another;
    de nuevo again
    * * *
    nuevo, -va adj
    1) : new
    una casa nueva: a new house
    ¿qué hay de nuevo?: what's new?
    2)
    de nuevo : again, once more
    * * *
    nuevo adj new
    ¿qué hay de nuevo? what's new?

    Spanish-English dictionary > nuevo

  • 5 творческое задание

    1. creative brief

     

    творческое задание
    Изложение творческого замысла и письменное описание индивидуальных особенностей бренда (например, тематики, цветовой палитры зрительного образа, позиционирования и смыслового наполнения бренда), а также типового набора креативных элементов, которые служат основой для составления плана стратегии бренда и маркетинговых коммуникаций.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    creative brief
    Articulation of the creative vision and a written description of the brand identity guidelines (e.g. theme, color palette image, positioning and message), along with a description of "kit of parts" creative elements that form a foundation for development of a brand strategy and marketing communications plan.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    EN

    Русско-английский словарь нормативно-технической терминологии > творческое задание

  • 6 Олимпийский павильон Olympic Rendezvous @ Samsung

    1. OR@S
    2. Olympic Rendezvous

      Samsung

     

    Олимпийский павильон Olympic Rendezvous

    Samsung
    В рамках своей Олимпийской маркетинговой программы компания Samsung построит собственный павильон Olympic Rendezvous

    Samsung, где будут представлены новейшие разработки компании в области беспроводных коммуникационных технологий. Кроме того, данный павильон будет служить центром отдыха для спортсменов, их семей, а также болельщиков. Компания Samsung открывает павильон OR@S на всех Олимпийских и Паралимпийских играх, начиная с Игр 2000 года в Сиднее.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    Olympic Rendezvous

    Samsung (OR@S)
    Under its Olympic marketing program Samsung will build the Olympic Rendezvous

    Samsung - a brand pavilion featuring the latest in cutting-edge wireless communications technology, while offering a relaxing retreat for athletes, their families, and spectators alike. OR@S has been staged at every Olympic and Paralympic Games since first being introduced for Sydney 2000.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    EN

    Русско-английский словарь нормативно-технической терминологии > Олимпийский павильон Olympic Rendezvous @ Samsung

  • 7 обслуживание национальных спонсоров Оргкомитета «Сочи-2014»

    1. account service for Sochi 2014 domestic sponsors

     

    обслуживание национальных спонсоров Оргкомитета «Сочи-2014»
    Оргкомитет «Сочи-2014» намерен предоставлять национальным спонсорам первоклассные услуги и оказывать им гостеприимство высочайшего уровня. Ключевыми областями обслуживания являются следующие:
    • общее администрирование и управление связями со спонсорами;.
    • организация и проведение рабочих встреч со спонсорами (раз в полгода);
    • разработка и управление ходом реализации Программы признания спонсоров;
    • создание механизма утверждения обозначений и символики для программы маркетинговой коммуникации;
    • деятельность по предотвращению теневого маркетинга и обеспечение защиты бренда;
    • представительские услуги спонсорам на объектах Игр.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    account service for Sochi 2014 domestic sponsors
    Sochi 2014 is committed to providing exceptional service and hospitality to its sponsors. The key areas of service include:
    • overall administration and management of sponsor relationship
    • organization and management of sponsor workshops semi-annually
    • development and management of Sponsor recognition program
    • approval of imagery and marks for marketing communications activity
    • oversight for ambush marketing and brand protection
    • sponsor and venue hospitality
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    EN

    Русско-английский словарь нормативно-технической терминологии > обслуживание национальных спонсоров Оргкомитета «Сочи-2014»

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