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1 Below-The-Line
Advertising: BTL ("под чертой") -
2 above-the-line
1. Mktgrelating to marketing expenditure on advertising in media such as press, radio, television, film, and the World Wide Web, on which a commission is usually paid to an agency2. Finused to describe entries in a company’s profit and loss accounts that appear above the line separating those entries that show the origin of the funds that have contributed to the profit or loss from those that relate to its distribution. Exceptional and extraordinary items appear above the line.in macroeconomics, used to describe a country’s revenue transactions. -
3 собственная реклама
собственная реклама
немедийная реклама
Средства распространения рекламы, включающие собственные дизайнерские разработки, прямой маркетинг, использование связей с общественностью, проведение специальных мероприятий, промо-акций, организацию выставок, семинаров и демонстраций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
below-the-line advertising
Advertising media comprising design, direct marketing, public relations, events, sales promotions, exhibitions, seminars and demonstrations.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Русско-английский словарь нормативно-технической терминологии > собственная реклама
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4 заказ не приносящий рекламному агентству комиссии
Advertising: below-the-line advertisingУниверсальный русско-английский словарь > заказ не приносящий рекламному агентству комиссии
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5 рекламные заказы, не дающие агентской скидки
Универсальный русско-английский словарь > рекламные заказы, не дающие агентской скидки
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6 hors-média
hors-média nm inv below-the-line advertising. -
7 немедийная реклама
Advertising: below the line, below-the-line, BTL advertisingУниверсальный русско-английский словарь > немедийная реклама
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8 материалы непрямой рекламы
Advertising: below-the-line materialsУниверсальный русско-английский словарь > материалы непрямой рекламы
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9 скрытые сметные расходы
Универсальный русско-английский словарь > скрытые сметные расходы
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10 vertical
adj.1 vertical (Mat).el respaldo estaba casi vertical the back was almost verticalponer en posición vertical to place in an upright position2 portrait.f.vertical (line) (Mat).m.vertical circle (astronomy).* * *► adjetivo1 vertical1 vertical, vertical line1 vertical* * *adj.vertical, upright* * *1.ADJ [línea, plano] vertical; [postura, piano] uprightdespegue vertical — (Aer) vertical take-off
2. SF1) (Téc, Mat) vertical line, vertical2) (Dep)3.SM (Astron) vertical circle* * *I1)a) <línea/madero> verticalen posición vertical — in an upright o a vertical position
b) ( en crucigramas)2) (Pol, Rels Labs) verticalIIa) (Mat, Tec) vertical line, vertical (tech)b) (Dep) handstandIIImasculino (Dep) post, upright* * *= upright, vertical.Ex. The letters are upright, narrow, and angular, standing on crooked feet, and the ascenders are usually decorated with barbs or thorns; f and p do not normally descend below the base line.Ex. Consideration must be given to vertical rises (from floor to floor), wiring compartment (don't underestimate need), horizontal cable distribution, and ducting systems.----* barra vertical (|) = vertical stroke (* construido sobre soportes verticales = stilted.* poner vertical = stand + upright, upend.* soporte vertical = stilt.* tecla de control del movimiento vertical = vertical positioning key.* * *I1)a) <línea/madero> verticalen posición vertical — in an upright o a vertical position
b) ( en crucigramas)2) (Pol, Rels Labs) verticalIIa) (Mat, Tec) vertical line, vertical (tech)b) (Dep) handstandIIImasculino (Dep) post, upright* * *= upright, vertical.Ex: The letters are upright, narrow, and angular, standing on crooked feet, and the ascenders are usually decorated with barbs or thorns; f and p do not normally descend below the base line.
Ex: Consideration must be given to vertical rises (from floor to floor), wiring compartment (don't underestimate need), horizontal cable distribution, and ducting systems.* barra vertical (|) = vertical stroke (|).* construido sobre soportes verticales = stilted.* poner vertical = stand + upright, upend.* soporte vertical = stilt.* tecla de control del movimiento vertical = vertical positioning key.* * *A1 ‹línea/madero› verticalestaba en posición vertical it was in an upright o a vertical position2(en crucigramas): el tres vertical three downtrazar una vertical to draw a vertical lineuna caída en vertical a sheer drop2 ( Dep) handstandA ( Astron) vertical circleB ( Dep) post, upright* * *
vertical adjetivo
1
b) ( en crucigramas):
2 (Pol, Rels Labs) vertical
■ sustantivo femenino
b) (Dep) handstand
vertical adjetivo & sustantivo femenino vertical
' vertical' also found in these entries:
Spanish:
abajo
- abandonar
- abdominal
- abominar
- abonada
- abonado
- aborigen
- abortar
- abrir
- abreviar
- abrillantador
- absoluta
- absoluto
- abstemia
- abstemio
- absurda
- absurdo
- abultar
- abusón
- abusona
- acá
- acabar
- acabada
- acabado
- acaparador
- acaparadora
- acaso
- accesoria
- accesorio
- accidentada
- accidentado
- acertar
- acertante
- ácida
- ácido
- aclarar
- acorazada
- acorazado
- acorde
- acostumbrar
- activa
- activo
- acuífera
- acuífero
- acusada
- acusado
- adelantar
- adelante
- adelgazar
- adelgazante
English:
abandon
- aboard
- abort
- above-board
- abrasive
- absent
- absolutely
- abstract
- abuse
- academic
- accept
- access
- acclaim
- accord
- accumulate
- ache
- aching
- acid
- acoustic
- across
- act
- acting
- adapt
- add
- add up
- address
- adept
- adhesive
- adjourn
- adjust
- adrift
- adult
- advance
- advertise
- advertising
- advocate
- aerial
- affirmative
- afloat
- after
- against
- age
- aged
- ageing
- agitate
- agree
- aid
- aim
- air
- alarm
* * *♦ adj1. Geom vertical2. [derecho] [línea, despegue] vertical;el respaldo estaba casi vertical the back was almost vertical;poner en posición vertical to place in an upright position;en vertical: se hace una incisión en vertical a vertical incision is made3. [en crucigrama] down;3 vertical 3 down4. [formato, orientación] portrait5. [estructura] hierarchical♦ nmAstron vertical circle♦ nfGeom vertical (line);forma un ángulo recto con la vertical it forms a right angle to the vertical* * *I adj verticalII f vertical (line)* * *vertical adj & nf: vertical♦ verticalmente adv* * *vertical adj vertical
См. также в других словарях:
Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… … Wikipedia
Below The Line Advertising — In general, an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print, film and the internet. Types of below the line advertising commonly include direct mail campaigns, trade shows and… … Investment dictionary
below-the-line advertising — /bɪˌləυ ðə laɪn ædvətaɪzɪŋ/ noun advertising which is not paid for and for which no commission is paid to the advertising agency, e.g. work by staff who are manning an exhibition. Compare above the line advertising … Marketing dictionary in english
Below the line — may refer to:*Below the line (filmmaking), an accounting term used in film or movie production *Below the line (advertising), an advertising strategy *A type of scoring in contract bridge scoring *The group voting ticket option in Australian… … Wikipedia
below-the-line — 1) Denoting entries below the horizontal line on a company s profit and loss account that separates the entries that establish the profit (or loss) from the entries that show how the profit is distributed or where the funds to finance the loss… … Big dictionary of business and management
below the line — beˌlow the ˈline , below the line adjective 1. ACCOUNTING relating to profits after exceptional (= profits and losses that are made in a particular period of time but do not occur regularly) have been taken into account: • Provisions on doubtful… … Financial and business terms
below-the-line — UK US (also below the line) adjective ► MARKETING relating to advertising, such as trade shows and direct mail, which communicate more directly with customers and are less expensive than television and newspaper advertising: »below the line… … Financial and business terms
below the line — Sales promotions such as mailshots, on pack and in store promotions, product placement, sponsorship and so on. On client invoices advertising agencies historically charged for advertising in the media above the line and for the agency s creative… … Law dictionary
below-the-line promotion — below the line promotions N VAR Below the line promotion is the use of promotional methods that can be controlled by the company selling the goods or service, such as in store offers and direct selling. Compare above the line promotion.… … English dictionary
above-the-line advertising — /əˌbʌv ðə laɪn ædvətaɪzɪŋ/ noun advertising for which a payment is made and for which a commission is paid to the advertising agency, e.g. an advertisement in a magazine or a stand at a trade fair. Compare below the line advertising (NOTE: as… … Marketing dictionary in english
below-the-line — ̷ ̷| ̷ ̷ ̷ ̷| ̷ ̷ adverb (or adjective) 1. : in that part of the score sheet in bridge reserved for the trick score 2. : classified as an unusual or nonrecurring expense or revenue item rather than as a current expense or asset * * * below the… … Useful english dictionary