-
1 advertisement paper
Лесоводство: афишная бумага -
2 advertisement paper
Англо-русский сельскохозяйственный словарь > advertisement paper
-
3 advertisement paper
Англо-русский словарь по деревообрабатывающей промышленности > advertisement paper
-
4 advertisement paper
The English-Russian dictionary of the Pulp and Paper Industry > advertisement paper
-
5 run-of-paper
a амер. предоставленный на усмотрение редакцииa run-of-paper advertisement — объявление, которое может быть помещено на любой странице газеты
-
6 run-of-paper
[͵rʌnəvʹpeıpə] a амер.предоставленный на усмотрение редакции ( газеты)a run-of-paper advertisement - объявление, которое может быть помещено на любой странице газеты ( по усмотрению редактора)
-
7 run-of-paper
(американизм) предоставленный на усмотрение редакции (газеты) - a * advertisement объявление, которое может быть помещено на любой странице газеты (по усмотрению редактора)Большой англо-русский и русско-английский словарь > run-of-paper
-
8 film-and-paper paste-up
монтаж отпечатков и пленок, наклеенных для фотосъемкиEnglish-Russian big polytechnic dictionary > film-and-paper paste-up
-
9 a run-of-paper advertisement
Универсальный англо-русский словарь > a run-of-paper advertisement
-
10 run-of-paper advertisement
Универсальный англо-русский словарь > run-of-paper advertisement
-
11 to place an advertisement in the evening paper
English-Russian combinatory dictionary > to place an advertisement in the evening paper
-
12 объявить(ся)
объяв|ить(ся) - сов. см. объявлять(ся) ;
~ление с.
1. (действие) declaration;
~ление прибыли эк. declaration of profit;
~ление войны declaration of war;
~ление решения суда pronouncement of a verdict;
~ление благодарности в приказе public acknowledgement( of smb.`s services) in orders of the day;
2. (извещение) announcement;
(о спросе и предложении, рекламное) advertisement, ad;
advert;
~ление результатов спорт. announcement of results;
дать ~ление в газету put* an ad/advertisement in the paper;
передача ~лений по радио broadcasting of announcements/adverts.Большой англо-русский и русско-английский словарь > объявить(ся)
-
13 premium space
рекл. привилегированное [премиальное\] (рекламное) место [положение\]* (место под печатную рекламу, которое считается особо выгодным и пользуется наибольшим спросом, напр., место над редакционным материалом, на первой полосе)Syn:See: -
14 ladies' man
дамский угодник, волокита, ловелас, кавалерHughie always was a ladies' man, though you wouldn't think so, to look at 'im now... ever since he lost 'is teeth. (D. Hewett, ‘Bobbin Up’, ch. 2) — Хьюи всегда был дамским угодником. Хотя этому трудно поверить... особенно теперь, когда у него нет зубов.
‘I am not a lady's man and I am forty-nine. How do you expect me to find a wife?’ ‘Nothing is more simple. Put an advertisement in the paper.’ (W. S. Maugham, ‘Complete Short Stories’, ‘A Marriage of Convenience’) — - я не мастер ухаживать за женщинами, и мне уже сорок девять. Как же, по-вашему, я смогу найти жену? - Нет ничего легче. Дайте объявление в газете.
-
15 a ladies' man
дaмcкий угoдник, вoлoкитa, лoвeлac; кaвaлep'I am not a lady's man and I am forty-nine. How do you expect me to find a wife?' 'Nothing is more simple. Put an advertisement in the paper' (W. S. Maugham) -
16 business-to-business advertising
рекл. деловая [промышленная\] реклама, реклама товаров производственного назначения (реклама в адрес деловых людей и предприятий, покупающих продукцию в производственных целях)Business to business advertising will increase your sales and profits. — Деловая реклама увеличит ваши продажи и прибыли.
Syn:Ant:industrial goods, business advertisement, business paper advertising, trade advertising, professional advertising, farm advertisingSee:industrial goods, business advertisement, business paper advertising, trade advertising, professional advertising, farm advertising
* * *
реклама "бизнес-бизнесу": реклама товаров, нацеленная на другие компании и бизнесменов, в отличие от рекламы для населения.* * *Англо-русский экономический словарь > business-to-business advertising
-
17 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
18 runofpaper
run-of-paper
1> _ам. предоставленный на усмотрение редакции (газеты)
_Ex:
a run-of-paper advertisement объявление, которое может быть
помещено на любой странице газеты (по усмотрению редактора) -
19 Bill
1. n Билл2. n счётpayable bills — счета, подлежащие оплате
legal bill — счёт адвоката, счёт адвокатских расходов
3. n список, инвентарь4. n документ5. n билль, законопроектprivate bill — законопроект, имеющий местное значение
kill a bill — провалить законопроект; провалить предложение
government bill — законопроект, внесённый правительством
pending bill — законопроект, находящийся на рассмотрении
6. n программа7. n афиша, плакат8. n амер. банкнот, казначейский билет9. n вексель, траттаbill at sight — тратта, срочная немедленно по предъявлении
10. n торговый контракт; декларация11. n накладнаяbill of parcels — фактура; накладная
12. n опись товаров13. n юр. заявление, искbill of indictment — обвинительный акт, предъявляемый на решение «большому жюри»
14. n уст. документ с печатью15. n уст. папская булла16. n уст. уст. пасквиль, памфлет17. n уст. уст. жалоба, просьба18. n уст. уст. заявление в форме петиции в верховный суд19. n уст. уст. рецепт20. n уст. мор. список членов команды с распределением обязанностейmake out a bill — составить счет; составить список
21. v объявлять в афишахIrving was billed to appear as Hamlet — было объявлено, что Ирвинг будет выступать в роли Гамлета
22. v обклеивать афишамиbill at usance — вексель на срок; законопроект; билль; счет; афиша; вексель; объявлять; объявить; меню; закладная
23. v выставлять или выписывать счётbill me for $3 — запиши на мой счёт 3 доллара; запиши за мной 3 доллара
24. v фактурировать; выписывать накладную25. n клюв26. n мыс27. n амер. разг. козырёк28. n мор. носок якоря29. v целоваться клювиками30. v ворковать, ласкаться31. n садовые ножницы; секач, кривой нож для обрубания сучьевhedge bill — садовый нож, секатор
hedging bill — садовый нож, секатор
32. n кирка, мотыга33. n уст. алебарда34. n уст. короткий мечvery short bill — вексель, оплачиваемый в течение очень короткого срока
35. n остриё лапы якоря36. v работать садовыми ножницами, подстригать37. v работать мотыгой, копатьСинонимический ряд:1. account (noun) account; charges; check; invoice; reckoning; score; statement; tab2. announcement (noun) advertisement; affiche; announcement; broadside; bulletin; circular; handbill; notice; placard; poster3. beak (noun) beak; mandible; neb; nib; pecker; projection4. charge (noun) charge; debt; fee5. currency (noun) currency; money; note6. dollar (noun) dollar; oner; rock7. paper money (noun) bank note; certificate; federal reserve note; greenback; paper money8. peak (noun) brim; peak; visor9. programme (noun) programme; prospectus; syllabus10. promontory (noun) cape; foreland; head; headland; naze; point; promontory11. proposed law (noun) act; draft; law; legislation; measure; proposal; proposed law12. announce (verb) advertise; announce; post; publicise; publicize; publish13. invoice (verb) draw upon; dun; invoice; send a statement; solicitАнтонимический ряд: -
20 scan
skæn
1. сущ.
1) внимательное изучение, исследование, просмотр Syn: discernment, investigation, scrutiny
2) сканирование( просматривание с помощью движущегося луча или пучка лучей)
3) мед. исследование с помощью рентгеновского (или) ультразвукового излучения
4) снимок, изображение (полученные сканированием)
2. гл.
1) бегло просматривать (текст) ;
(тж. scan through) She scanned the advertisement pages of the newspaper. ≈ Она бегло просмотрела те страницы газеты, которые были посвящены рекламе.
2) пристально разглядывать, изучать;
высматривать( for - кого-л., что-л.) He scanned the room. ≈ Он внимательно осмотрел комнату. She was nervous and kept scanning the crowd for Paul. ≈ Она нервничала и продолжала вглядываться в толпу в поисках Поля. Syn: examine, scrutinize
3) тлв. разлагать изображение;
сканировать (просматривать с помощью движущегося луча или пучка лучей)
4) мед. исследовать с помощью рентгеновского (или) ультразвукового излучения
5) компьют. сканировать (переводить изображение, выполненное на бумаге, в компьютерный вид) Designs can also be scanned in from paper. ≈ Рисунки тоже можно сканировать.
6) а) перех. скандировать стихи (читать вслух, подчеркивая метрическую структуру) б) неперех. скандироваться, выдерживать размер( о стихах) He told me that my poems didn't scan. ≈ Он сказал, что в моих стихах не выдержан размер. изучающий взгляд внимательное и подробное изучение, тщательное рассмотрение( компьютерное) прогон, просмотр, поиск( на ЭВМ) - after /at/ a single * за один прогон (медицина) авторадиограмма( распределения меченого изотопа в организме) (электроника) движущееся пятно на экране электронно-лучевой трубки (электроника) развертка бегло просматривать, пробегать глазами - to * the newspaper просмотреть газету внимательно смотреть, рассматривать, разглядывать - to * smb.'s face вглядываться в чье-л. лицо, разглядывать кого-л. - the sailor anxiously *ned the horizon моряк тревожно всматривался в горизонт - to * the political horizon (образное) наблюдать за политической обстановкой - to * smb. from head to foot внимательно оглядывать кого-л. с головы до ног изучать, подробно разбирать - to * a book closely внимательно изучать /вчитываться в/ книгу - to * a picture minutely подробно разбирать картину - to * critically изучать (что-л.) критически( компьютерное) прогонять, просматривать, проверять, сканировать - to * (through) a sentence from left to right просмотреть предложение слева направо (телевидение) разлагать (изображение), сканировать (устаревшее) критиковать, оценивать в соответствии с определенными правилами или нормами скандировать;
читать метрические стихи вслух;
подчеркивать ритмическую структуру стиха - to * a poem скандировать стихотворение выдерживать размер (стиха) ;
скандироваться - this verse *s easily эти стихи легко скандируются - this line won't * в этом стихе не выдержан размер access ~ поиск с перебором instruction ~ вчт. сканирование команд lexical ~ лексический анализ mark ~ вчт. поиск метки raster ~ развертка растра scan бегло просматривать ~ внимательное и подробное изучение ~ изучать ~ подробно разбирать ~ вчт. поиск ~ пристально разглядывать, изучать ~ тлв. разлагать изображение;
сканировать ~ скандировать;
скандироваться (о стихах) ~ вчт. сканирование ~ вчт. сканировать ~ тщательно рассматривать ~ тщательное рассмотрение ~ into вчт. прием тест- последовательности ~ out вчт. выдача регистра команд status ~ вчт. опрос состояния storage ~ вчт. просмотр ячеек памяти
- 1
- 2
См. также в других словарях:
Paper clip — A paper clip (or sometimes paperclip) is a device which holds several sheets of paper together by means of pressure: it leaves the paper intact and can be quickly and easily removed, unlike the staple, which will damage the paper unless removed… … Wikipedia
Paper Mario: The Thousand-Year Door — North American box art Developer(s) Intelligent Systems Publisher(s) Nintendo … Wikipedia
advertisement — ad|ver|tise|ment S3 [ədˈvə:tısmənt US ˌædvərˈtaız ] n 1.) also ad informal advert BrE a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is… … Dictionary of contemporary English
Paper War of 1752-1753 — In 1752, Henry Fielding started a paper war between the various authors on London s Grub Street. Although it began as a dispute between Fielding and John Hill, other authors, such as Christopher Smart, Bonnell Thornton, William Kenrick, Arthur… … Wikipedia
run of paper — Denoting an advertisement in a paper, magazine, etc. , in which the publisher decides where the advertisement shall be placed. This is offered at a lower rate than an advertisement set in a specified position in the publication … Big dictionary of business and management
Michael Scott Paper Company — The Office episode Andy and Dwight compete to impress the new receptionist … Wikipedia
The Advertisement — ( L Inserzione ) is a theatre play by Italian writer Natalia Ginzburg, first performed in Great Britain by the National Theatre in 1968. Characters * Teresa * Elena * Lorenzo * Giovanna * A Boy Plot summary A three act play, The Advertisement… … Wikipedia
Swanee Paper — Corporation manufactured paper in Ransom, Pennsylvania. The paper mill still exists, although the company does not. In 1998, Pope Talbot sold the 55,000 tons per year paper mill to Plainwell, Inc. As a result of Plainwell s November 2000 chapter… … Wikipedia
run of paper — UK US adjective (also run of press, also run of publication, ABBREVIATION ROP) MARKETING ► used to describe advertising space in a newspaper or magazine bought at a rate that does not allow the business buying the space to choose a particular… … Financial and business terms
run-of-paper — adjective Date: circa 1923 to be placed anywhere in a newspaper at the option of the editor < run of paper advertisement > … New Collegiate Dictionary
run-of-paper — | ̷ ̷ ̷ ̷| ̷ ̷ ̷ ̷ adjective : to be placed anywhere in a newspaper at the option or discretion of the editor run of paper advertisement abbr. R.O.P. * * * /run euhv pay peuhr/, adj. See R.O.P. [1950 55] … Useful english dictionary