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81 Werbefeldzug
Werbefeldzug m V&M advertising campaign* * *m <V&M> advertising campaign* * *Werbefeldzug
[publicity (sales, advertising, media)] campaign, publicity stunt, canvass, drive, tryout (US);
• aggressiver Werbefeldzug hard-sell campaign;
• örtlich begrenzter Werbefeldzug local campaign;
• Erfolg versprechender Werbefeldzug cream campaign;
• regionaler Werbefeldzug zone campaign;
• überregionaler Werbefeldzug national campaign;
• Werbefeldzug für Kapitalanlagen investment sales drive;
• Werbefeldzug erfolgreich abschließen to bring a campaign to a successful issue;
• groß angelegten Werbefeldzug durchführen to conduct a wide publicity campaign;
• Werbefeldzug starten to launch an advertising campaign. -
82 Werbematerial
Werbematerial n V&M publicity material, sales literature (Prospektmaterial)* * *n <V&M> Prospektmaterial publicity material, sales literature* * *Werbematerial
advertising (ad, publicity) material, advertising article (US), promotion matter (material, literature) (US), (für Händler) advertising (dealer) aids, (Vertreter) sales kit (US);
• an den Haustüren verteiltes Werbematerial house-to-house advertising;
• bei der Einführung verwendetes Werbematerial introductory material;
• Werbematerial für Dienstleistungsbetriebe service packaging;
• Werbematerial für den Fremdenverkehr tourist publicity material;
• Werbematerial für den Handel point of sale material;
• Werbematerial für den Händler dealer aids, package. -
83 Werbeprogrammziele
Werbeprogrammziele npl V&M (AE) advertising program objectives, (BE) advertising programme objectives* * * -
84 Anschlagsäule
f advertising pillar (Am. kiosk)* * *Ạn|schlag|säu|lefadvertising pillar* * ** * *f.advertising pillar n. -
85 Anzeigenkunde
* * *Ạn|zei|gen|kun|de1. m An|zei|gen|kun|din2. fadvertiser, advertising customer* * ** * *m.advertiser n.advertising customer n. -
86 Gemeinschaftswerbung
f joint advertising; konkret: joint advertisement* * *Ge|mein|schafts|wer|bungfjoint advertising no pl* * ** * *f.associated advertising n. -
87 Kinowerbung
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88 Plakatwerbung
f poster advertising* * *Pla|kat|wer|bungfposter advertising* * *Pla·kat·wer·bungf poster advertising* * *Plakatwerbung f poster advertising -
89 Reklameaufdruck
m advertising logo; als Abziehbild: advertising decal* * * -
90 Reklameschild
n advertising sign ( oder [sign]board)* * *Re|kla|me|schildnt pl - schilderadvertising sign* * *Re·kla·me·schildnt advertising sign* * * -
91 Rundfunkwerbung
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92 Trikotwerbung
f shirt advertising* * *Tri|kot|wer|bung [tri'koː-]fshirt advertising* * *Tri·kot·wer·bungf shirt advertising* * *Trikotwerbung f shirt advertising -
93 Werbeabteilung
f publicity department* * *die Werbeabteilungpublicity department* * *Wẹr|be|ab|tei|lungfpublicity department* * *Wer·be·ab·tei·lungf advertising [or publicity] [or marketing] department* * *die advertising or publicity department* * *Werbeabteilung f publicity department* * *die advertising or publicity department* * *f.advertising department n. -
94 Werbeberater
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95 Werbeeffekt
m advertising effect, effect of advertising* * *Werbeeffekt m advertising effect, effect of advertising -
96 Werbekosten
Pl. advertising expenditure Sg.* * *die Werbekostenadvertising expense (Pl.)* * *Wer·be·kos·ten* * * -
97 Werbeleiter
* * *der Werbeleiterpublicity manager* * *Wẹr|be|lei|ter(in)m(f)advertising or publicity manager, head of advertising or promotions* * *Wer·be·lei·ter, -lei·te·rinm, f advertising manager, head of publicity [or promotions]* * ** * *m.ad director n.advertising manager n.press agent n.publicity manager n. -
98 Werbeplakat
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99 Werbeprospekt
m advertising ( oder publicity) brochure* * *Wẹr|be|pros|pektmadvertising or publicity brochure* * *Wer·be·pros·pektm promotional brochure [or leaflet], advertising leaflet* * ** * *n.leaflet n.prospectus n.(§ pl.: prospectuses) -
100 Werbespruch
m advertising slogan* * *Wẹr|be|spruchmSee:* * *Wer·be·spruchm advertising [or publicity] slogan* * *Werbespruch m advertising slogan* * *m.advertising slogan n.slogan n.
См. также в других словарях:
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… … The Collaborative International Dictionary of English
advertising — (angl.) [pron. advertáĭzing] s.n. Trimis de gall, 02.08.2006. Sursa: DOOM 2 ADVERTISING s.n. Acţiunea de a atrage atenţia persoanelor (asupra unui produs etc.) prin intermediul reclamelor. [pr.: édvărtaiziη] (engl. advertising < advertise =… … Dicționar Român
advertising — index promotion (encouragement), publicity Burton s Legal Thesaurus. William C. Burton. 2006 advertising … Law dictionary
Advertising — Advertising,das:⇨Werbung(1) … Das Wörterbuch der Synonyme
advertising — (Brit.) ad·ver·tis·ing || ædvÉ™taizɪŋ n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) advertise (Brit.)… … English contemporary dictionary
advertising — /adverˈtaizin(g), ingl. ˈædvəˌtaɪzɪŋ/ [da to advertise «fare pubblicità»] s. m. inv. pubblicità … Sinonimi e Contrari. Terza edizione
advertising — advertising, language of In a study of the use of language to influence and persuade people, the American scholar Dwight Bolinger (Language, the Loaded Weapon, 1980) describes several techniques which advertisers share with other persuaders in… … Modern English usage
advertising — [n] public notice of sale; notices to increase consumer desire announcement, announcing, ballyhoo*, billing, blasting*, broadcasting, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla*, hype*, pitch, plug, posting, PR,… … New thesaurus