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21 point - of - purchase advertising
Деловая лексика: реклама в местах продажиУниверсальный англо-русский словарь > point - of - purchase advertising
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22 point-of-purchase advertising
1) Экономика: реклама в местах продажи, реклама на месте продажи-покупки2) Кино: реклама на месте продажи3) Сокращение: POPAУниверсальный англо-русский словарь > point-of-purchase advertising
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23 point-of-sale advertising
1) Экономика: реклама на месте продажи-покупки2) Кино: реклама на месте продажи3) Реклама: реклама в местах продажиУниверсальный англо-русский словарь > point-of-sale advertising
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24 point-of-purchase advertising
Англо-русский словарь по экономике и финансам > point-of-purchase advertising
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25 point-of-purchase advertising
English-Russian media dictionary > point-of-purchase advertising
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26 point-of-sale advertising
English-Russian media dictionary > point-of-sale advertising
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27 point-of-purchase advertising
English-Russian dictionary of Arts > point-of-purchase advertising
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28 point-of-sale advertising
English-Russian dictionary of Arts > point-of-sale advertising
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29 point-of-purchase advertising
English-russian dctionary of contemporary Economics > point-of-purchase advertising
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30 point-of-purchase advertising
English-russian dctionary of diplomacy > point-of-purchase advertising
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31 POP advertising
point-of-purchase (POP) advertising реклама на месте покупки: реклама нового продукта, которая размещается непосредственно в магазине (обычно рядом с кассой) для привлечения потенциальных покупателей; = point-of-sale advertising. -
32 display advertising
1. реклама объединяющая текст и иллюстрации2. изобразительная реклама -
33 comparative advertising
амер. реклама, рассчитанная на подрыв доверия к товару конкурента -
34 export advertising
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35 magazine advertising
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36 non-business advertising
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37 direct-mail advertising
English-Russian big polytechnic dictionary > direct-mail advertising
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38 broadcast advertising
English-Russian big medical dictionary > broadcast advertising
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39 export advertising
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40 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
См. также в других словарях:
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
point of purchase advertising — ➔ advertising … Financial and business terms
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… … Wikipedia
point-of-sale advertising — UK US noun [U] ► COMMERCE, MARKETING advertising for products and services at the places where they are bought: »The tobacco industry is fighting against new proposals that will see its point of sale advertising greatly restricted … Financial and business terms
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
point-of-purchase advertising — UK US noun [U] ► MARKETING, COMMERCE advertising for products and services at the places where they are bought … Financial and business terms
point-of-sale — ˌpoint of ˈsale written abbreviation POS noun points of sale PLURALFORM [countable usually singular] MARKETING COMMERCE the pl … Financial and business terms
point-of-sale — [point′ əv sāl′] adj. of, in, or relating to a place, as in a retail store, where sales are made or purchases checked out [point of sale advertising]: also point of purchase … English World dictionary
point of sale — also .point of purchase n [singular] the place or shop where a product is sold ▪ Under the new law, cigarette advertising will only be allowed at the point of sale … Dictionary of contemporary English
point of sale — noun count the place where a product or service is sold ╾ ,point of sale adjective: point of sale advertising material … Usage of the words and phrases in modern English