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121 экономический спад
1) General subject: cutback of economic activity, recession, (резкий) slump2) Law: economic depression3) Economy: economic slack, economic slowdown (англ. оборот взят из статьи, опубликованной в USA Today), economical slack, economic decline (англ. оборот взят из статьи в Wall Street Journal), slowing economy4) Diplomatic term: economic plunge, (резкий) economic slump, stagnation of business5) Metallurgy: trade recession6) Politics: rolling readjustment (эк. жарг.)7) Advertising: economic slump8) Mass media: economic implosion (англ. термин взят из статьи в Wall Street Journal)9) Business: downturn, economic downturn, economic recession, softening of economy10) Makarov: slumpУниверсальный русско-английский словарь > экономический спад
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122 отдел рекламной и выставочной деятельности
Engineering: (ОР и ВД) advertising and exhibition activity department (AEAD)Универсальный русско-английский словарь > отдел рекламной и выставочной деятельности
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123 раскручивать
1. РАСКРУЧИВАТЬ <кого-л., что-л.>to hype sb or sth / to promote sb or sth проводить активную рекламную компанию to run a public relations and/or advertising campaign to make a person, product or activity seem good 2. РАСКРУЧИВАТЬ <кого-л., что-л.> to work the bugs out of sth / to get underway / to start up sth начинать дело, устранять первоначальные трудности to begin a new endeavor, usually by overcoming problems -
124 поведение потребителя
поведение потребителя
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
consumer behaviour
An observable pattern of activity concerned with the purchase of goods and services and susceptible to the influence of marketing and advertising strategies. (Source: CON)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
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Русско-английский словарь нормативно-технической терминологии > поведение потребителя
См. также в других словарях:
operator of advertising activity — reklaminės veiklos subjektas statusas Aprobuotas sritis prekyba apibrėžtis Reklamos davėjas, reklamos paslaugų teikėjas. atitikmenys: angl. operator of advertising activity šaltinis Lietuvos Respublikos reklamos įstatymo pakeitimo įstatymo… … Lithuanian dictionary (lietuvių žodynas)
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… … The Collaborative International Dictionary of English
advertising dollars — Ⅰ. advertising/investment/tax, etc. dollars ► COMMERCE, FINANCE dollars that come from or are spent on a particular activity: »Analysts predict there will not be enough advertising dollars for every online company. »Congressional Democrats… … Financial and business terms
advertising/investment/tax dollars — Ⅰ. advertising/investment/tax, etc. dollars ► COMMERCE, FINANCE dollars that come from or are spent on a particular activity: »Analysts predict there will not be enough advertising dollars for every online company. »Congressional Democrats… … Financial and business terms
advertising/investment/tax, etc. dollars — Ⅰ. advertising/investment/tax, etc. dollars ► COMMERCE, FINANCE dollars that come from or are spent on a particular activity: »Analysts predict there will not be enough advertising dollars for every online company. »Congressional Democrats… … Financial and business terms
advertising — (Brit.) ad·ver·tis·ing || ædvÉ™taizɪŋ n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) advertise (Brit.)… … English contemporary dictionary
ADVERTISING — In few modern industries have Jews had greater influence than in advertising, and this applies particularly in America. It has even been suggested that Jewish advertising men are responsible for the wide scope and shape of the modern advertising… … Encyclopedia of Judaism
advertising — ad|ver|tis|ing W3 [ˈædvətaızıŋ US ər ] n [U] the activity or business of advertising things on television, in newspapers etc ▪ advertising aimed at 18 25 year olds ▪ a career in advertising television/radio/newspaper advertising ▪ Both candidates … Dictionary of contemporary English
advertising — noun (U) the activity or business of advertising things on television, in newspapers etc: advertising aimed at 18 25 year olds | a career in advertising … Longman dictionary of contemporary English