-
1 near cash
!гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.The UK's public spending framework is based on several key principles:"consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;" "the judgement of success by policy outcomes rather than resource inputs;" "strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and"the proper costing and management of capital assets to provide the right incentives for public investment.The Government sets policy to meet two firm fiscal rules:"the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and"the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)"Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and"Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.More information about DEL and AME is set out below.In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets."Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest."Within the Resource Budget DEL, departments have separate controls on:"Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and"The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:"provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;" "enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;" "introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and"not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:"an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;" "an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;" "to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with"further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.Technical Notes explain how performance against each PSA target will be measured.To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.This document was updated on 19 December 2005.Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money————————————————————————————————————————"GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money"————————————————————————————————————————GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money————————————————————————————————————————GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.———————————————————————————————————————— -
2 condition
1. [kənʹdıʃ(ə)n] n1. 1) состояние, положениеcondition of the track - спорт. состояние дорожки
to be in [out of] condition - быть в хорошем [плохом] состоянии [ср. тж. 5, 2)]
the goods arrived in good [bad] condition - товары доставлены в хорошем [плохом] состоянии
he is in no condition to travel - он не в состоянии /его здоровье не позволяет ему/ путешествовать
2) преим. с.-х. кондиция2. 1) pl обстоятельства, условияconditions of flight - метеор. условия полёта
conditions of life, living conditions - условия жизни
under existing [favourable] conditions - при существующих [благоприятных] обстоятельствах /условиях/
to better /to amend/ conditions - улучшить условия труда и т. п.
2) обыкн. pl тех. режим (работы)3. 1) условие, оговоркаto lay down conditions - формулировать /излагать/ условия
conditions of sales [of payment] - условия продажи [платежа]
on /upon/ condition (that)... - при условии (что)...
on what condition will you agree? - при каких условиях вы согласитесь?
to make it a condition that... - ставить условием, что...
2) юр. условие клаузула, оговорка ( в документе)estate upon /in/ condition - условное владение
4. общественное положениеto be of high [low] condition - занимать высокое [низкое] положение в обществе
men of all conditions, people of every condition of life - люди всякого звания
5. 1) состояние здоровья2) часто спорт. форма, натренированностиin [out of] condition - в форме [не в форме] [ср. тж. 1, 1)]
to get into condition - восстановить /прийти в/ форму
I can't go climbing, I'm out of condition - я не пойду в горы, я потерял форму
3) болезненное состояниеheart [liver] condition - болезнь сердца [печени]
6. 1) грам. часть условного предложения, содержащая условиеreal [unreal] condition - реальное [нереальное] условие
2) лог. антецедент, основание условного предложения7. амер. школ.1) отставание по (какому-л.) предмету, «хвост»2) предмет, по которому учащийся отстаёт3) условная неудовлетворительная оценка ( допускающая возможность пересдачи экзамена)♢
on no condition - ни в коем случае, ни при каких условияхyou must on no condition tell him what happened - вы ни в коем случае не должны говорить ему, что случилось
2. [kənʹdıʃ(ə)n] vto change one's condition - уст. выйти замуж; жениться
1. обусловливать, определять; регулироватьthe size is conditioned by the requirements - размер зависит от потребностей
the amount of money I spend is conditioned by the amount I earn - сумма моих расходов зависит от суммы заработка
2. с.-х. откармливать; доводить до кондиции3. спорт. тренировать (команду, животное)you must condition yourself - вы должны тренироваться /восстановить свою спортивную форму/
4. приводить в надлежащее состояние5. текст. определять степень влажности (шёлка, шерсти т. п.)6. 1) кондиционировать ( воздух)2) устанавливать кондиционер(ы); кондиционировать ( помещение)7. психол.1) приучать особ. путём использования условных рефлексов2) формировать (сознание и т. п.)his early life conditioned him - детство сделало его тем, что он есть
8. амер. школ.1) принимать или переводить условно, с переэкзаменовкой2) сдавать переэкзаменовку9. редк. ставить условия, уславливаться -
3 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
4 life
n (pl lives)жизнь; продолжительность службы, срок службы; срок (действие договора и т.п.); стажto be in danger of one's life — подвергать опасности свою жизнь
to disrupt life — нарушать жизнь (города, страны)
to end lifes — лишать кого-л. жизни
to fear for one's own life — опасаться за свою жизнь
to fight for one's political life — бороться за свое место в политической жизни
to get life — разг. быть приговоренным к пожизненному тюремному заключению
to get life back to normal — нормализовать обстановку, восстанавливать нормальную жизнь
to give one's life for smth — отдать жизнь за что-л.
to lay down one's life for smth — отдавать жизнь за что-л.
to make an attempt on smb's life — совершать покушение на кого-л.
to pay for smth with one's life — поплатиться за что-л. жизнью
to rebuild one's life — перестраивать свою жизнь
to sacrifice one's life — жертвовать своей жизнью
to safeguard the life of smb — ограждать кого-л. от посягательств на его жизнь
to take the life of smb — лишать жизни кого-л.
- appointment for lifeto threaten smb's life — угрожать чьей-л. жизни
- army life
- at the expense of innocent lifes
- attempt on the life of smb
- collegiate life
- commercial life is at a standstill
- commercial life
- country's integration into general life
- cultural life
- day-to-day life
- economic life
- events of international life
- everyday life
- expected life
- family life
- for life - in search of a better life
- intellectual life
- it costs more lifes
- kiss of life
- life is getting back to normal
- life of a treaty
- life of an agreement
- life of dignity
- life was at risk
- life-affirming
- life-and-death
- life-asserting
- loss of life
- married life
- material life
- monastic life - personal life
- phenomena of social life
- political life
- powerful influence on political life
- private life
- project life
- public life
- quality of life
- remote from life
- service life
- social life
- society's intellectual life
- socio-political life
- spiritual life
- stressful life
- the quality of life has deteriorated
- this might cost lifes -
5 relationship
nотношения; взаимоотношения, взаимозависимость; связьto carry one's weight in the security relationship — нести свою часть бремени в обеспечении безопасности
to enter into a person-to-person relationship — вступать в личный контакт, устанавливать личный контакт
to inject some warmth in the chilly relationship — вносить некоторое потепление в прохладные отношения
to lay the foundations for one's new relationship — закладывать основы для новых взаимоотношений
to paper over / to patch up one's relationship — сглаживать противоречия в своих отношениях
- bilateral relationshipto reassess one's relationship — пересматривать свои отношения
- burgeoning relationship
- city-to-city relationship
- close relationship
- cordial relationship between the two countries
- disturbed relationship
- economic relationship
- equal relationship
- equitable relationship
- establishment of a normal relationship with a country
- expanding relationship
- global relationship
- harmonious relationship
- human relationship
- interindustry relationship
- intimate relationship
- kindred relationship
- labor relationship
- long relationship
- long-term relationship
- neighborly relationship
- new relationship
- new type of international relationship
- normal relationship
- operational relationship
- party-to-party relationship
- political relationship
- positive relationship with smb
- productive relationship
- relationship between church and state
- relationship between nature and society
- relationship of science and practice
- relaxed relationship
- same sex relationship
- smooth relationship
- stable relationship
- state-to-state relationship
- sterile relationship
- strains in the relationship between smb
- strategic relationship
- strengthening relationship
- strenuous relationship
- strong relationship
- trade relationships
- transatlantic relationship
- transpacific relationship
- triangular relationship
- trusting relationship
- unbreakable relationship
- uneasy relationship
- working relationship -
6 activist
['æktɪvɪst]сущ.а) (человек, активно отстаивающий свою позицию; сторонник активных действий)activist president — президент, проводящий активную политику
б) (член активистской организации, часто оппозиционного, радикального толка)Last year, human rights activists attempted to hold an illegal protest. — В прошлом году активисты-правозащитники пытались провести несанкционированную акцию протеста.
The gay activist is a person who uses public protests and other methods to try and improve the way homosexuals are treated by society. — Активист движения за права гомосексуалистов - это человек, который использует различные формы публичных выступлений, пытаясь улучшить отношение общества к гомосексуалистам.
Syn:в) филос. ( приверженец теории активизма) -
7 Fédération Internationale de Football Association
FIFA f abrév.Association au sens des articles 60 et suivants du Code Civil Suisse et inscrite au Registre du commerce, neutre sur les plans politique et religieux, qui a notamment pour buts d'améliorer constamment le football et de le diffuser dans le monde en tenant compte de son impact universel, éducatif, culturel et humanitaire et ce, en mettant en oeuvre des programmes de jeunesse et de développement, d'organiser ses propres compétitions internationales, de fixer des règles et de veiller à les faire respecter, de contrôler le football sous toutes ses formes, d'empêcher que des méthodes et pratiques ne mettent en danger l'intégrité du jeu ou des compétitions ou ne donnent lieu à des abus dans le sport de Football Association.FIFA abbr.A society entered in the register of companies under the terms of Art. 60 et seq. of the Swiss Civil Code, that is neutral politically and religiously, and whose main objects are to improve the game of football constantly and promote it globally in the light of its unifying, educational, cultural and humanitarian values, particularly through youth and development programmes, to organise its own international competitions, to draw up regulations and provisions and ensure their enforcement, to control every type of Association Football, to prevent all methods or practices which might jeopardise the integrity of matches or competitions or give rise to abuse of Association Football.Dictionnaire Français-Anglais (UEFA Football) > Fédération Internationale de Football Association
-
8 FIFA
FIFA f abrév.Association au sens des articles 60 et suivants du Code Civil Suisse et inscrite au Registre du commerce, neutre sur les plans politique et religieux, qui a notamment pour buts d'améliorer constamment le football et de le diffuser dans le monde en tenant compte de son impact universel, éducatif, culturel et humanitaire et ce, en mettant en oeuvre des programmes de jeunesse et de développement, d'organiser ses propres compétitions internationales, de fixer des règles et de veiller à les faire respecter, de contrôler le football sous toutes ses formes, d'empêcher que des méthodes et pratiques ne mettent en danger l'intégrité du jeu ou des compétitions ou ne donnent lieu à des abus dans le sport de Football Association.FIFA abbr.A society entered in the register of companies under the terms of Art. 60 et seq. of the Swiss Civil Code, that is neutral politically and religiously, and whose main objects are to improve the game of football constantly and promote it globally in the light of its unifying, educational, cultural and humanitarian values, particularly through youth and development programmes, to organise its own international competitions, to draw up regulations and provisions and ensure their enforcement, to control every type of Association Football, to prevent all methods or practices which might jeopardise the integrity of matches or competitions or give rise to abuse of Association Football. -
9 within the framework of smth.
в рамках, в пределах чего-л., внутри; см. тж. outside the framework of smth.The gompersites, on the other hand, fully accepted capitalism. They sought simply to improve the conditions of the workers within the framework of the existing system of society. (W. Foster, ‘Misleaders of Labor’, ch. II) — Последователи Гомперса, с другой стороны, целиком стояли за капитализм. Они добивались только улучшения условий жизни рабочих в рамках существующего общественного строя.
Large English-Russian phrasebook > within the framework of smth.
См. также в других словарях:
Society of Pakistan English Language Teachers — (SPELT) is a professional forum for practitioners teaching English as a foreign/second language to facilitate effective communication and improve the teaching/learning standards of English in Pakistan.IntroductionThe Society of Pakistan English… … Wikipedia
SOCIETY FOR THE PROMOTION OF CULTURE AMONG THE JEWS OF RUSSIA — SOCIETY FOR THE PROMOTION OF CULTURE AMONG THE JEWS OF RUSSIA, a society aimed at uniting advanced groups among Russian Jewry for the purpose of practical, organized, and planned activities to promote popular education; founded in St. Petersburg… … Encyclopedia of Judaism
Society of Merchant Venturers — Motto Indocilis Pauperiem Pati Formation 13th century Type Private Headquarters … Wikipedia
Society of American Magicians — The Society of American Magicians (S.A.M.) is the oldest fraternal magic organization in the world. Its purpose is to advance, elevate, and preserve magic as a performing art, to promote harmonious fellowship throughout the world of magic, and to … Wikipedia
Society of American Indians — The Society of American Indians was a progressive group formed in 1911 by 50 Native Americans, most of them middle class professional men and women. It was established to address the problems facing Native Americans, such as ways to improve… … Wikipedia
Society for Women's Health Research — The Society for Women’s Health Research (SWHR) is a non profit organization in the United States whose mission is to improve the health of all women through research, education and advocacy. Founded in 1990, SWHR brought to national attention the … Wikipedia
Society of Broadcast Engineers — The Society of Broadcast Engineers or SBE is a professional organization for engineers in broadcast radio and television. The SBE also offers certification in various radio frequency and audio technology areas for its members. History The Society … Wikipedia
Society of American Military Engineers — The Society of American Military Engineers (SAME) is an organization for military engineering professionals. According to its [http://www.same.org/ website] , SAME was formed “in the interest of National Defense… bringing together all phases of U … Wikipedia
Society for the Propagation of the Gospel in Foreign Parts — USPG (The United Society for the Propagation of the Gospel), formed with the original name of the Society for the Propagation of the Gospel in Foreign Parts (SPG) in 1701, as an Anglican missionary organisation. Its aims are to enable people to… … Wikipedia
Society for effecting the abolition of the slave trade — The Society for effecting the abolition of the slave trade was a British abolitionist group, formed on May 22, 1787, when twelve men gathered together at a printing shop in London, United Kingdom.OriginsThe first statement by Quakers was signed… … Wikipedia
Society for Effecting the Abolition of the Slave Trade — The Society for Effecting the Abolition of the Slave Trade, (or The Society for the Abolition of the Slave Trade), was a British abolitionist group, formed on 22 May 1787, when twelve men gathered together at a printing shop in London, England.… … Wikipedia