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61 raise
raise [reɪz]a. ( = lift) [+ arm, leg, object] lever• don't raise your voice to me! ne hausse pas le ton quand tu me parles !b. ( = increase) [+ salary] augmenter ; [+ standard] élever ; [+ age limit] reculer ; [+ temperature] faire monterc. ( = build) édifierd. ( = produce) [+ problems] soulevere. ( = bring to notice) [+ question] soulever ; [+ objection] éleverf. [+ animals, children, family] éleverg. ( = get together) [+ army, taxes] lever ; [+ money] se procurer• to raise funds for sth réunir les fonds pour qch ; [professional fundraiser] collecter des fonds pour qch2. noun( = pay rise) augmentation f (de salaire)* * *[reɪz] 1.1) US ( pay rise) augmentation f2.transitive verb1) ( lift) lever [baton, barrier, curtain]; hisser [flag]; soulever [box, lid]; élever [standard]; renflouer [sunken ship]to raise one's hand/head — lever la main/tête
nobody raised an eyebrow at my suggestion — fig ma suggestion n'a fait sourciller personne
2) ( place upright) dresser [mast]; redresser [patient]3) ( increase) augmenter [price, offer, salary, volume] ( from de; to à); élever [standard]; reculer [age limit]to raise one's voice — ( to be heard) parler plus fort; ( in anger) élever la voix
to raise the temperature — lit, fig faire monter la température
4) ( cause) faire naître [doubts, fears]; soulever [dust]; provoquer [protests]to raise a cheer — [speech] déclencher des hourras
to raise a smile — [joke] faire sourire
5) ( mention) soulever6) ( bring up) élever [child, family]7) ( breed) élever [livestock]8) ( find) trouver [capital]9) ( form) lever [army]; former [team]10) ( collect) lever [tax]; obtenir [support]; [person] collecter [money]11) ( erect) élever [monument] ( to somebody en l'honneur de quelqu'un)12) ( end) lever [ban]13) ( contact) contacter [person]14) ( give)to raise the alarm — fig donner l'alarme
15) ( improve)16) ( increase the stake)to raise the bidding — ( in gambling) monter la mise; ( at auction) monter l'enchère
17) Mathematics élever [number]3. -
62 sense
sense [sens]1. nouna. ( = faculty) sens m• sense of hearing ouïe f• sense of smell odorat m• sense of sight vue f• sense of taste goût mb. ( = awareness) sens mc. ( = feeling) sentiment md. ( = good sense) bon sens m• they should have more sense! ils devraient avoir un peu plus de bon sens !► one's senses ( = sanity)e. ( = reasonable quality) sens m• what's the sense in (doing) that? à quoi ça rime ?f. ( = meaning) sens m• in the literal/figurative sense au sens propre/figuréa. ( = become aware of) sentir (intuitivement) ; [+ trouble] pressentirb. [machine, sensor device] détecter* * *[sens] 1.1) (faculty, ability) sens msense of hearing — ouïe f
sense of sight — vue f
sense of smell — odorat m
sense of taste — goût m
to dull/sharpen the senses — émousser/aiguiser les sens
2) ( feeling)3) ( practical quality) bon sens m4) ( reason)to make sense — [sentence, film, theory] avoir un sens
5) ( meaning) gen, Linguistics sens m2.he is in a ou one ou some sense right to complain, but... — dans un certain sens il a raison de se plaindre, mais...
3.to take leave of one's senses — perdre la raison or l'esprit m
transitive verb1) ( be aware of) deviner ( that que)2) [machine] détecter••to knock ou pound US some sense into somebody — ramener quelqu'un à la raison
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63 sharp
sharp [∫α:p]1. adjectivea. ( = good for cutting) [knife, razor, blade] (bien) aiguisé ; [piece of glass, edge] coupantb. ( = pointed) [pencil] bien taillé ; [needle, pin] très pointu ; [teeth, fingernails, beak, chin] pointu ; [fang, point] acéré ; [features] anguleuxc. ( = well-defined) [contrast, TV picture, difference] net ; [division] fort• to bring into sharp focus [+ problem, issue] faire ressortir nettementd. ( = acute) [person] malin (- igne f) ; [intelligence, wit] vif ; [awareness] aigu (- guë f) ; [eyesight] perçant ; [hearing] fin• to keep a sharp look-out for sb/sth guetter qn/qchf. ( = intense) [pain, sensation, wind, cold] vif ; [frost] fort ; [blow] sec ( sèche f) ; [cry] aigu (- guë f)g. ( = severe) [criticism, attack] incisif ; [retort, words] cinglant ; [rebuke] vif ; [order, tone, voice] cassanth. (pejorative) [business practices] déloyall. [musical note] trop haut2. adverba. [stop] brusquement• to turn sharp left/right prendre un virage serré à gauche/à droiteb. [sing, play] trop hautc. ( = precisely) at 8 o'clock sharp à 8 heures pile3. noun4. compounds* * *[ʃɑːp] 1.noun Music dièse m2.1) [razor] tranchant; [edge] coupant; [blade, scissors, knife] bien aiguisé; [saw] bien affûté2) ( pointed) [tooth, fingernail, end, needle] pointu; [pencil] bien taillé; [features] anguleux/-euse; [nose] pointu3) ( abrupt) [angle] aigu/-uë; [bend, reflex] brusque; [drop, incline] fort; [fall, rise] brusque, brutal4) ( acidic) [taste, smell] âcre; [fruit] acide5) ( piercing) [pain, cold] vif/vive; [cry] aigu/-uë; [blow] sévère; [frost] fort, intense6) fig ( aggressive) [tongue] acéré; [tone] acerbe7) ( alert) [person, mind] vif/vive; [eyesight] perçant; [hearing] finto have a sharp eye for something — fig avoir l'œil pour quelque chose
sharp operator — filou m
9) ( clearly defined) [image, sound, distinction] net/nette; [contrast] prononcéto bring something into sharp focus — lit cadrer quelque chose avec netteté; fig faire passer quelque chose au premier plan
10) (colloq) GB [suit] tape-à-l'œil inv pej11) (colloq) US ( stylish) chic inv3.1) ( abruptly) [stop] net2) (colloq) ( promptly)at 9 o'clock sharp — à neuf heures pile (colloq)
3) Music [sing, play] trop haut••to look sharp — (colloq) se dépêcher
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64 advertising
publicité fadvertising account budget m de publicité;advertising agency agence f publicitaire ou de publicité;advertising agent agent m publicitaire ou de publicité;advertising approach optique f publicitaire;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;advertising awareness notoriété f publicitaire;advertising budget budget de publicité;advertising campaign campagne f publicitaire ou de publicité;advertising concept concept m publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising costs frais m pl publicitaires;advertising density densité f publicitaire;advertising department service m de publicité;advertising director directeur(trice) m, f de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive publicitaire m f;advertising expenses dépenses f pl publicitaires;advertising gimmick gadget m publicitaire;advertising insert encart m publicitaire;advertising jargon jargon m publicitaire;advertising leaflet imprimé m publicitaire;advertising manager directeur(trice) de la publicité;advertising material matériel m publicitaire;advertising medium support m de publicité;advertising potential potentiel m publicitaire;advertising psychology psychologie f de la publicité;advertising rates tarif m des insertions ou de la publicité;advertising revenue recettes f pl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising slogan slogan m publicitaire;advertising slot créneau m publicitaire;advertising space espace m ou emplacement m publicitaire;advertising standards normes f pl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaire;advertising target cible f publicitaire -
65 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
66 competitive
(product) concurrentiel(elle); (company, price) compétitif(ive);∎ to offer competitive terms proposer des prix très compétitifs;∎ industry must become more competitive l'industrie doit devenir plus compétitivecompetitive advantage avantage m concurrentiel;competitive advertising publicité f concurrentielle;competitive analysis analyse f des concurrents;competitive awareness sensibilité f compétitive;competitive bidding appel m d'offres;competitive edge avance f concurrentielle;competitive marketplace marché m de concurrence;competitive position position f concurrentielle;competitive positioning positionnement m concurrentiel;competitive pricing fixation f des prix compétitifs;competitive scope domaine m concurrentiel, champ m concurrentiel;competitive strategy stratégie f concurrentielleThe new, new thing is really serious. The impact of publicity on the Internet is fast and global - instantaneously everywhere. I first noticed it in action three years ago when a client called to complain that its competitor was getting tons of publicity and the client wasn't. I was stunned, because we had just done a competitive analysis showing our client had dramatically more publicity.
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67 rate
1 noun(a) (of inflation, tax, interest) taux m;∎ the rate is 20p in the pound le taux est de 20 pence par livre;∎ to strike for higher rates of pay faire la grève pour obtenir une augmentation de salaireMARKETING rate of adoption (of product) taux d'adoption; MARKETING rate of awareness (of product) taux de notoriété;rate band fourchette f de taux;MARKETING rate of churn taux de clients passés à la concurrence;rate of depreciation taux d'amortissement;rate of exchange cours m ou taux du change;rate of growth taux d'accroissement ou de croissance;rate of increase taux d'accroissement ou de croissance;ECONOMICS rate of inflation taux d'inflation;MARKETING rate of penetration taux de pénétration;rate of production taux de production;MARKETING rate of renewal taux de renouvellement;rate of return (on investment) taux de rendement;rate of return analysis analyse f du rendement;rate of return pricing fixation f de prix au taux de rendement établi;rate of taxation taux d'imposition;rate of turnover taux de rotation des stocks;rate of uptake taux de succès(b) (price, charge) tarif m;∎ the going rate le tarif courant;∎ the hourly rate is going to be increased le taux horaire va être augmenté∎ rates impôts m pl locauxBritish (fix rateable value of) fixer la valeur locative imposable de"While most in telecom are quite aware of the high rate of churn and the resulting consequences, what is surprising is the increasing rate of this dynamic," says Mary Ellen Smith, Faulkner director of research services. "It is only the expanding number of services and technologies that allow some organizations to remain profitable."
∎ to rate sb up faire payer à qn une prime plus élevée -
68 aware
[ə'weə](knowing; informed; conscious (of): Is he aware of the problem?; Are they aware that I'm coming?) conscient (de) -
69 sense
[sens] 1. noun1) (one of the five powers (hearing, taste, sight, smell, touch) by which a person or animal feels or notices.) sens2) (a feeling: He has an exaggerated sense of his own importance.) sentiment3) (an awareness of (something): a well-developed musical sense; She has no sense of humour.) sens4) (good judgement: You can rely on him - he has plenty of sense.) bon sens5) (a meaning (of a word).) sens6) (something which is meaningful: Can you make sense of her letter?) signification2. verb(to feel, become aware of, or realize: He sensed that she disapproved.) sentir (intuitivement)- senselessly - senselessness - senses - sixth sense -
70 sensibility
[sensi'biləti](an awareness of, or an ability to create, art, literature etc showing very high standards of beauty and good taste: a writer of great sensibility.) sensibilité -
71 shame
[ʃeim] 1. noun1) ((often with at) an unpleasant feeling caused by awareness of guilt, fault, foolishness or failure: I was full of shame at my rudeness; He felt no shame at his behaviour.) honte2) (dishonour or disgrace: The news that he had accepted bribes brought shame on his whole family.) honte3) ((with a) a cause of disgrace or a matter for blame: It's a shame to treat a child so cruelly.) honte4) ((with a) a pity: What a shame that he didn't get the job!) dommage2. verb1) ((often with into) to force or persuade to do something by making ashamed: He was shamed into paying his share.) obliger (qqn à) en lui faisant honte2) (to cause to have a feeling of shame: His cowardice shamed his parents.) faire honte à•- shameful- shamefully - shamefulness - shameless - shamelessly - shamelessness - shamefaced - put to shame - to my - his shame -
72 with one's eyes open
(with full awareness of what one is doing: I knew what the job would involve - I went into it with my eyes open.) en connaissance de cause -
73 appreciation
1 ( gratitude) remerciement m (for pour) ; in appreciation of sth en remerciement de qch ; as a mark of appreciation en guise de remerciement ; a letter of appreciation une lettre de remerciements ; to show one's appreciation manifester sa gratitude ;2 ( awareness) compréhension f (of de) ; to have some/no appreciation of mesurer/ne pas mesurer [extent, difficulty, importance] ;3 ( enjoyment) appréciation f (of de) ; ladies and gentlemen, please show your appreciation mesdames, messieurs, applaudissez s'il vous plaît ;4 Literat, Sch ( commentary) commentaire m ; art appreciation analyse f artistique ; literary appreciation commentaire m littéraire ; -
74 awakening
A n lit ( from sleep) réveil m ; fig (of emotion, interest) éveil m (of de) ; ( of awareness) prise f de conscience (to de) ; rude awakening lit réveil brutal ; fig rappel m brutal à la réalité. -
75 consciousness
1 ( awareness) conscience f (of de) ; ( undefined) sentiment m (of de) ; the consciousness that le sentiment que ; class consciousness conscience f de classe ; the truth dawned upon my consciousness j'ai commencé à entrevoir la vérité ; the idea penetrated public consciousness l'idée a fait son chemin dans la conscience des gens ; safety consciousness souci m en matière de sécurité ;2 ( shared beliefs) conscience f collective ;3 Med to lose/regain consciousness perdre/reprendre connaissance. -
76 contribute
A vtr2 (to gift, charity) donner (to à ; towards pour) ;4 (to project, undertaking) apporter [ideas, experience] (to à) ; he contributes nothing to discussions il n'apporte rien aux discussions ; they have much to contribute ils peuvent beaucoup apporter ;B vi1 ( be a factor in) to contribute to ou towards contribuer à [change, awareness, productivity, decline, well-being] ;2 (to community life, company expansion, research) participer (to à) ; an opportunity to contribute une occasion pour participer ;3 Insur, Tax to contribute to participer financièrement à [maintenance of facilities, services] ; cotiser à [pension fund, insurance scheme] ;4 (to charity, gift) donner (de l'argent) (to à) ; (to campaign, orchestra) participer financièrement (to à) ; would you like to contribute? ( for gift) voulez-vous participer? ; -
77 develop
A vtr1 ( acquire) acquérir [skill, knowledge] ; attraper [illness] ; prendre [habit] ; présenter [symptom] ; to develop an awareness of sth prendre conscience de qch ; to develop a taste ou liking for sth prendre goût à qch ; to develop cancer développer un cancer ; the engine developed a fault le moteur a commencé à mal fonctionner ;2 ( evolve) élaborer [plan, project] ; mettre au point [technique, procedures, invention] ; exposer [theory, idea] ; développer [argument] ;6 Phot développer.B vi1 ( evolve) [child, seed, embryo] se développer ; [intelligence] s'épanouir ; [skills] s'améliorer ; [society, country, region] se développer ; [plot, play] se développer ; to develop into devenir ;2 ( come into being) [friendship] naître ; [trouble, difficulty] naître ; [crack, hole] se former ; [illness, symptom] se déclarer ;3 (progress, advance) [friendship] se développer ; [difficulty] s'aggraver ; [crack, fault] s'accentuer ; [war, illness] s'aggraver ; [game, story] se dérouler ;4 (in size, extent) [town, business] se développer. -
78 diminish
A vtr1 ( reduce) diminuer [numbers, popularity, quantity, resources] ;3 ( denigrate) dénigrer ;4 Mus diminuer.B vi1 ( decrease) [funds, resources, numbers] diminuer ;1 [amount, enthusiasm, income, force, level, rate] réduit ; [awareness, support] amoindri ; to feel diminished se sentir rabaissé ;2 Jur on grounds of diminished responsibility pour raisons de responsabilité atténuée ;3 Mus diminué.D diminishing pres p adj [number] de moins en moins élevé ; [funds, resources, group] de moins en moins important ; [influence] de moins en moins fort ; the law of diminishing returns la loi des rendements décroissants. -
79 full
A adj1 ( completely filled) [box, glass, room, cupboard] plein ; [hotel, flight, car park] complet/-ète ; [theatre] comble ; a full tank of petrol un plein réservoir d'essence ; a full bottle of whisky une pleine bouteille de whisky ; full to the brim plein à ras bord ; full to overflowing [bucket] plein à déborder ; [room, suitcase] plein à craquer ○ ; I've got my hands full lit j'ai les mains pleines ; fig je suis débordé ; don't speak with your mouth full ne parle pas la bouche pleine ; full of plein de [ideas, life, energy, surprises] ; the hotel/the train is full of tourists l'hôtel/le train est plein de touristes ; the papers are full of the accident les journaux ne parlent que de l'accident ; he's full of his holiday plans il ne parle que de ses projets de vacances ; to be full of oneself péj être imbu de soi-même ; to be full of one's own importance être plein de suffisance ;2 ( sated) ( also full up) [stomach] plein ; to drink/swim on a full stomach boire/se baigner le ventre plein ; I'm full ○ je n'en peux plus ;3 ( busy) [day, week] chargé, bien rempli ; my diary is full for this week mon agenda est complet pour cette semaine ; she leads a very full life elle mène une vie très remplie ;4 ( complete) [pack of cards, set of teeth] complet/-ète ; [name, breakfast, story, details] complet/-ète ; [price, control] total ; [responsibility] entier/-ière ; [support] inconditionnel/-elle ; [understanding, awareness] total ; [inquiry, investigation] approfondi ; the full extent of the damage/of the disaster l'ampleur des dégâts/du désastre ; the full implications of toutes les implications de, toute la portée de ; he has a full head of hair il a tous ses cheveux ; to be in full view être parfaitement visible ; in full view of sb sous les yeux de qn ;6 ( maximum) [employment, bloom, power] plein (before n) ; he has the radio at full volume il a mis la radio à plein volume ; at full speed à toute vitesse ; in full sunlight en plein soleil ; to make full use of sth, to use sth to full advantage profiter pleinement de qch [opportunity, situation] ; to get full marks GB obtenir la note maximale ; she deserves full marks for courage GB elle mérite des félicitations pour son courage ;7 ( for emphasis) [hour, kilo, month] bon/bonne (before n) ; it took them three full weeks to reply ils ont mis trois bonnes semaines pour répondre ; turn the knob a full 180 degrees tourne complètement le bouton à 180 degrés ;8 ( rounded) [cheeks, face] rond ; [lips] charnu ; [figure] fort ; [skirt, sleeve] ample ; clothes for the fuller figure vêtements pour personnes fortes ;9 Astron [moon] plein ; there's a full moon c'est la pleine lune ; when the moon is full à la pleine lune ;10 ( rich) [flavour, tone] riche.B adv1 ( directly) to hit sb full in the face/stomach frapper qn en plein visage/ventre ; to look sb full in the face regarder qn droit dans les yeux ;2 ( very) to know full well that savoir fort bien que ; as you know full well comme tu le sais fort bien ;3 ( to the maximum) is the volume turned up full? est-ce que le volume est à fond? ; with the heating up full avec le chauffage à fond.C in full adv phr to write sth in full écrire qch en toutes lettres ; to pay sb in full payer qn intégralement ; to publish/describe sth in full publier/décrire qch intégralement.to enjoy ou live life to the full profiter pleinement de l'existence. -
80 greenness
1 (of dye, pigment) verdeur f ; (of countryside, woods) verdure f ;4 ( inexperience) inexpérience f.
См. также в других словарях:
awareness — a‧ware‧ness [əˈweəns ǁ əˈwer ] noun [uncountable] knowledge or understanding of a particular subject, situation, or thing: • US investors awareness of international bond markets • They need to raise awareness of the product in markets such as… … Financial and business terms
awareness — n. conscious knowledge; as, he had no awareness of his mistakes. Syn: cognizance, knowingness. [WordNet 1.5] 2. a state of elementary or undifferentiated consciousness; as, the crash intruded on his awareness. Syn: sentience. [WordNet 1.5] … The Collaborative International Dictionary of English
awareness — index appreciation (perception), cognition, comprehension, insight, judgment (discernment), perception … Law dictionary
awareness of — index comprehension Burton s Legal Thesaurus. William C. Burton. 2006 … Law dictionary
awareness — (n.) 1828, from AWARE (Cf. aware) + NESS (Cf. ness) … Etymology dictionary
awareness — [n] knowledge acquaintance, acquaintanceship, alertness, aliveness, appreciation, apprehension, attention, attentiveness, cognizance, comprehension, consciousness, discernment, enlightenment, experience, familiarity, information, keenness,… … New thesaurus
Awareness — Aware redirects here. For other uses, see Aware (disambiguation). Awareness is the state or ability to perceive, to feel, or to be conscious of events, objects or sensory patterns. In this level of consciousness, sense data can be confirmed by an … Wikipedia
awareness — noun ADJECTIVE ▪ full ▪ greater, heightened, increased ▪ dawning, growing, increasing ▪ a growing awarene … Collocations dictionary
Awareness — Mit Awareness (engl. „Bewusstsein“ oder „Gewahrsein“, auch übersetzt als „Bewusstheit“, zur Betonung der aktiven Haltung, ferner auch „Aufmerksamkeit“) kann gemeint sein: das Bewusstsein der Öffentlichkeit für ein Thema; siehe Public Awareness… … Deutsch Wikipedia
awareness — a|ware|ness [ ə wernəs ] noun singular or uncount ** 1. ) knowledge or understanding of a subject, issue, or situation: There was a general lack of awareness about safety issues. racism awareness raise/increase awareness (of): The campaign aims… … Usage of the words and phrases in modern English
awareness */*/ — UK [əˈweə(r)nəs] / US [əˈwernəs] noun [singular/uncountable] 1) a) knowledge or understanding of a subject, issue, or situation There was a general lack of awareness about safety issues. racism awareness raise/increase awareness (of): The… … English dictionary