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1 limelight: in the limelight
(attracting the public's attention.) en vedette -
2 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
3 emotional
MARKETING (reaction, response) émotionnel(elle)emotional purchase achat m d'émotionThe importance of image in fashion retailing cannot be underestimated: "It is 90% an emotional purchase," says Kindleysides. His view is supported by academic research: "Store design in this market … is crucial in the first place for attracting customers to the store and then for creating the right atmosphere for purchase."
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4 pink
American pink dollar = pouvoir d'achat des homosexuels;British pink pound = pouvoir d'achat des homosexuels;∎ to get a pink slip se faire virerAt the outset, analysts argued gay clients might feel reassured that they would not be discriminated against when taking out a loan. However, G&L's problems were not in attracting investors but in finding people who wanted to take out loans, for houses and other purchases, which would bring in the cashflow that banks rely on. Without that, and up against competition from other physical banks, which increasingly recognised that the pink dollar was worth the same as any other, it could not survive.
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5 poach
(employee) débaucher;∎ several of our staff have been poached by a rival company plusieurs de nos employés ont été débauchés par un de nos concurrentsHighly trained staff are being poached from Gateway's Republic of Ireland operation by Internet start-up companies offering inflated salaries, says Gateway's local MD Mike Maloney. The problem is creating shortages in key skill areas, which Maloney has raised with IDA Ireland, the state agency responsible for attracting multinational investment.
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6 attraction
[-ʃən]1) (the act or power of attracting: magnetic attraction.) attraction; attirance2) (something that attracts: The attractions of the hotel include a golf-course.) attraction -
7 pull
[pul] 1. verb1) (to (try to) move something especially towards oneself usually by using force: He pulled the chair towards the fire; She pulled at the door but couldn't open it; He kept pulling the girls' hair for fun; Help me to pull my boots off; This railway engine can pull twelve carriages.) (re)tirer (sur)2) ((with at or on) in eg smoking, to suck at: He pulled at his cigarette.) tirer sur3) (to row: He pulled towards the shore.) ramer4) ((of a driver or vehicle) to steer or move in a certain direction: The car pulled in at the garage; I pulled into the side of the road; The train pulled out of the station; The motorbike pulled out to overtake; He pulled off the road.) entrer dans2. noun1) (an act of pulling: I felt a pull at my sleeve; He took a pull at his beer/pipe.) traction; gorgée; bouffée2) (a pulling or attracting force: magnetic pull; the pull (=attraction) of the sea.) attraction3) (influence: He thinks he has some pull with the headmaster.) influence•- pull down - pull a face / faces at - pull a face / faces - pull a gun on - pull off - pull on - pull oneself together - pull through - pull up - pull one's weight - pull someone's leg -
8 ho
Ⅰ.ho1 [həʊ](a) (attracting attention) hé ho!∎ ho ho! ha ha ha!Ⅱ.ho2very familiar black American slang pouffiasse f -
9 publicity
publicity [pʌb'lɪsɪtɪ](a) (media interest, exposure) publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produit;∎ she/her movie is getting or attracting a lot of publicity c'est un procès/un film dont on a beaucoup parlé;∎ there's no such thing as bad publicity on ne fait jamais trop parler de soi;∎ the incident will mean bad publicity for us cet incident va être mauvais pour ou va faire du tort à notre image de marque;∎ an actress who shuns publicity une actrice qui fuit les médias;∎ they don't want any publicity ils ne veulent pas faire parler d'eux(b) (advertising material, information) matériel m publicitaire;∎ have you seen any of their publicity? avez-vous vu leur matériel publicitaire?;∎ advance publicity promotion f►► publicity brochure brochure f publicitaire;publicity budget budget m publicitaire;publicity campaign (for new product) campagne f publicitaire, campagne f de publicité; (by government) campagne f d'information;publicity department service m de publicité;publicity expenses dépenses fpl de la publicité;publicity gimmick astuce f publicitaire;publicity manager chef m de (la) publicité;publicity photograph photographie f publicitaire;Cinema publicity still photo f publicitaire;publicity stunt coup m de pub
См. также в других словарях:
Attracting — At*tract ing, a. That attracts. {At*tract ing*ly}, adv. [1913 Webster] … The Collaborative International Dictionary of English
attracting — index attractive Burton s Legal Thesaurus. William C. Burton. 2006 … Law dictionary
Attracting — Attract At*tract , v. t. [imp. & p. p. {Attracted}; p. pr. & vb. n. {Attracting}.] [L. attractus, p. p. of attrahere; ad + trahere to draw. See {Trace}, v. t.] 1. To draw to, or cause to tend to; esp. to cause to approach, adhere, or combine; or… … The Collaborative International Dictionary of English
attracting force — traukos jėga statusas T sritis fizika atitikmenys: angl. attracting force; attractive force vok. Anziehungskraft, f; Ziehkraft, f rus. сила притяжения, f pranc. force attractive, f; force d’attraction, f … Fizikos terminų žodynas
attracting — n. drawing, pulling inward at·tract || É™ trækt v. pull toward, draw inward … English contemporary dictionary
attracting — attractˈing adjective • • • Main Entry: ↑attract … Useful english dictionary
attracting device — fish aggregating device (artificial or natural floating objects placed on the ocean surface, often anchored to the bottom, to attract several schooling fish species underneath, thus increasing their catchability. Used with tuna, for example.… … Dictionary of ichthyology
attracting attention — drawing attention, drawing notice … English contemporary dictionary
fish attracting device — fish aggregating device … Dictionary of ichthyology
fish-attracting device — fish aggregating device … Dictionary of ichthyology
without attracting attention — adv. without drawing attention, without being observed … English contemporary dictionary