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121 cable
'keibl
1. noun1) ((a) strong rope or chain for hauling or tying anything, especially a ship.) cable2) ((a set of) wires for carrying electric current or signals: They are laying (a) new cable.) cable3) ((a rope made of) strands of metal wound together for supporting a bridge etc.) cable4) ((also cablegram) a telegram sent by cable.) cablegrama, telegrama5) (cable television.) televisión por cable
2. verb(to telegraph by cable: I cabled news of my mother's death to our relations in Canada.) cablegrafiar- cable television
- cable TV
cable n1. cable2. amarra
cable sustantivo masculino (Elec, Telec) cable
cable sustantivo masculino
1 cable
enviar un cable, to cable, wire
2 (de un aparato eléctrico) wire Locuciones: familiar cruzársele a alguien los cables, to get one's wires crossed: (ofuscarse) se me cruzaron los cables y le di una bofetada; in a moment of blind rage I slapped his face (confundirse, desorientarse) se me cruzaron los cables y no supe qué responder, I got all mixed up and I didn't know what to say
echarle un cable a alguien, to give sb a hand ' cable' also found in these entries: Spanish: cabo - carrete - ceder - enrollar - gorda - gordo - hilo - línea - maroma - retorcerse - revestimiento - teleférico - tendida - tendido - tensa - tensar - tenso - tirante - alargar - andarivel - cablevisión - comba - combarse - enganchar - enrollado - enroscar - estirar - extensión - extremo - funicular - grapa - revestir - roer - rollo - soltar - televisión - tender - tocar English: cable - cable car - cable television - cord - extension cable - extension cord - flex - lead - line - live - live wire - overhead - sheath - slack - slacken - towrope - wire - booster - lay - main - run - sink - telegraph - tow - waytr['keɪbəl]1 (rope, wire) cable nombre masculino1 (message) cablegrafiar, telegrafiar\SMALLIDIOMATIC EXPRESSION/SMALLto cable somebody enviar un cable a alguien, telegrafiar a alguiencable car teleférico, telecabinacable n1) : cable m (para colgar o sostener algo)2) : cable m eléctrico3) cablegramadj.• cable adj.n.• cable s.m.• cablegrama s.m.v.• cablegrafiar v.
I 'keɪbəl1) c (Elec, Naut) cable m2) c ( Telec) cable m, telegrama m3) u cable television
II
transitive verb ( Telec) \<\<message/news\>\> cablegrafiar*, telegrafiar*['keɪbl]she cabled me $2,000 — me envió un giro (telegráfico) de 2.000 dólares
1. N1) (=wire, rope, cablegram, pattern) cable m2) = cable television2. VT1) [+ news, money] mandar por cable, cablegrafiar; [+ person] mandar un cable a2) (TV) [+ city, homes] instalar la televisión por cable en3.CPDcable address N — dirección f cablegráfica
cable car N — teleférico m, funicular m
cable railway N — (aerial) teleférico m ; (funicular) funicular m aéreo
cable stitch N — punto m de trenza
cable television N — televisión f por cable
cable transfer N — (Econ) transferencia f por cable
* * *
I ['keɪbəl]1) c (Elec, Naut) cable m2) c ( Telec) cable m, telegrama m3) u cable television
II
transitive verb ( Telec) \<\<message/news\>\> cablegrafiar*, telegrafiar*she cabled me $2,000 — me envió un giro (telegráfico) de 2.000 dólares
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122 double
double ['dʌbəl]double ⇒ 1 (a)-(c), 1 (g), 3 (a), 3 (b), 3 (d) deux fois ⇒ 1 (d) en double ⇒ 1 (e) pour deux personnes ⇒ 1 (f) deux fois plus ⇒ 2 demi-tour ⇒ 3 (c) en deux ⇒ 4 doubler ⇒ 5 (a), 5 (c), 6 plier en deux ⇒ 5 (b) contrer ⇒ 5 (d), 6 (c) tourner ⇒ 6 (b)(a) (twice as large → quantity, portion) double;∎ a double whisky un double whisky(c) (line, row) double;∎ to go into or reach double figures (of inflation, unemployment etc) atteindre la barre des dix pour cent;∎ an egg with a double yolk un œuf à deux jaunes(d) (with figures, letters) deux fois;∎ "letter" is spelt with a double "t" "letter" s'écrit avec deux "t";∎ to throw a double six/three faire un double six/trois(e) (folded in two) en double, replié;∎ double thickness double épaisseur f(f) (for two people) pour ou à deux personnes∎ a word with a double meaning un mot à double sens;∎ to lead a double life mener une double vie;∎ to have double standards faire deux poids, deux mesures;∎ familiar to do a double take marquer un temps d'arrêt□ (par surprise);∎ he did a double take when I told him lorsque je le lui ai dit, il a marqué un temps d'arrêt;∎ the brothers had a double wedding les deux frères se sont mariés au cours de la même cérémonie(twice) deux fois plus;∎ she earns double my salary elle gagne deux fois plus que moi ou le double de moi;∎ we ordered double the usual quantity nous avons commandé le double de la quantité habituelle;∎ it took me double the time I expected ça m'a pris le double du temps que je pensais;∎ food here costs nearly double what it does at home la nourriture ici coûte presque le double de chez moi3 noun∎ he charged us double il nous a fait payer le double;∎ they pay him double if he works nights on le paye (au tarif) double s'il travaille la nuit;∎ at or on the double au pas de course;∎ also figurative on the double! magnez-vous!;∎ double or quits quitte ou double(b) (duplicate) double m, réplique f; (of person) double m, sosie m; Cinema & Television (stand-in) doublure f; Theatre (actor with two parts) acteur(trice) m,f qui tient deux rôles;∎ she's your double! c'est ton sosie!4 adverb(in two) en deux;∎ to fold sth double plier qch en deux;∎ I was bent double with pain j'étais plié en deux de douleur;∎ to see double (two of the same) voir double(a) (increase) doubler;∎ he doubled my salary il a doublé mon salaire;∎ to double the stakes doubler la mise(a) (increase) doubler∎ double! (in bridge) contre!∎ the dining room doubles as a study la salle à manger sert également de bureau;∎ Theatre he doubles as the priest and the servant il joue les rôles du prêtre et du domestique►► double act duo m comique;double agent agent m double;Music double bar double barre f;Music double bass contrebasse f;Music double bassoon contrebasson m;double bed grand lit m, lit m à deux places;double bill Cin = séance avec deux longs métrages à la suite; TV = programmation de deux longs métrages à la suite;Psychology double bind double contrainte f;∎ to be caught in a double bind se trouver dans une situation insoluble, être dans une impasse;British double bluff = technique consistant à faire croire qu'on bluffe alors qu'on dit la vérité;∎ it was a double bluff on her part elle voulait lui/nous/ etc faire croire qu'elle bluffait;Golf double bogey bogey m double;American double boiler casserole f à double fond;∎ to heat sth in a double boiler faire chauffer qch au bain-marie;double check revérification f;double chin double menton m;British double cream crème f épaisse, French Canadian crème f à fouetter;double cross trahison f, traîtrise f;Typography double dagger diésis m;American double date sortie f à quatre (deux couples);American double digit nombre m à deux chiffres;double doors, a double door une porte à deux battants;Sport double dribble (in basketball) reprise f de dribble;∎ to talk double Dutch baragouiner;∎ it's all double Dutch to me! c'est de l'hébreu pour moi!;double entendre mot m ou expression f à double sens;Accountancy double entry comptabilité f en partie double;Photography double exposure surimpression f;Sport double fault double faute f;Cinema double feature = séance avec deux longs métrages à la suite;British University double first ≃ mention f très bien (dans deux disciplines à la fois);Music double flat double bémol m;double Gloucester = fromage à pâte pressée;double helix double hélice f;British University double honours = licence portant sur deux matières;American Insurance double indemnity = clause d'une assurance-vie qui stipule qu'en cas de mort accidentelle de l'assuré la prime est doublée;double knit tricot m double face, double face f;double knitting = laine assez épaisse utilisée en tricot;double knot double nœud m;Grammar double negative double négation f;double occupancy (of hotel room) occupation f double;Stock Exchange double option stellage m;double parking stationnement m en double file;double play (in baseball) double retrait m;∎ American figurative to do a double play faire d'une pierre deux coups;Medicine double pneumonia pneumonie f double;Computing double precision double précision f;Sport double pump (in basketball) = smash en deux temps;double room chambre f pour deux personnes;Sport double Salchow (in figure skating) double Salchow m;British double saucepan casserole f à double fond;∎ to cook in a double saucepan faire cuire au bain-marie;double scull (in rowing) deux m de couple;Music double sharp double dièse m;Typography double spacing double interligne m;∎ in double spacing à double interligne;Astronomy double star étoile f double;Music double stopping (on violin) double-corde f;Finance double taxation double imposition f;Sport double team = bloc de deux défenseurs contre un attaquant;∎ I get double time on Sundays je suis payé le double le dimanche;∎ to march in double time marcher à pas redoublés;∎ Music in double time en mesure double;Medicine double vision double vision f;∎ to have double vision voir double;familiar double whammy double coup m de malchance□ ;∎ it was a double whammy: he was attacked by the opposition and by his own party at the same time il était pris entre deux feux, assailli d'un côté par l'opposition, de l'autre par son propre parti□ ;∎ to be parked on a double yellow line être en stationnement interdit(animal, person, road) tourner brusquement;∎ he doubled back down a side road il a rebroussé chemin par une petite route;∎ the path doubles back on itself le sentier te ramène sur tes pas(sheet) mettre en double(bend over) se plier, se courber;∎ he doubled over in pain il se plia en deux de douleur(a) (bend over) se plier, se courber;∎ he doubled up in pain il se plia en deux de douleur;∎ to double up with laughter se tordre de rire∎ there weren't enough rooms so we doubled up il n'y avait pas assez de place, alors nous nous sommes mis à deux par chambreplier en deux, replier -
123 run
run [rʌn]course ⇒ 1 (a), 1 (b) excursion ⇒ 1 (c) trajet ⇒ 1 (e) vol ⇒ 1 (f) série ⇒ 1 (i), 1 (k) tendance ⇒ 1 (l) ruée ⇒ 1 (m) diriger ⇒ 2 (a) organiser ⇒ 2 (b) (faire) marcher ⇒ 2 (c), 3 (k) courir ⇒ 2 (e), 3 (a), 3 (b) transporter ⇒ 2 (i) conduire ⇒ 2 (k) (faire) passer ⇒ 2 (l), 2 (m), 3 (d) se sauver ⇒ 3 (c) couler ⇒ 3 (h), 3 (i) fondre ⇒ 3 (i) circuler ⇒ 3 (l) durer ⇒ 3 (m) être à l'affiche ⇒ 3 (n) (se) présenter ⇒ 2 (q), 3 (r)1 noun∎ he took a short run and cleared the gate après un court élan il a franchi la barrière;∎ at a run en courant;∎ to go for a run aller faire du jogging;∎ to go for a 5-mile run ≃ courir 8 kilomètres;∎ I took the dog for a run in the park j'ai emmené le chien courir dans le parc;∎ two policemen arrived at a run deux policiers sont arrivés au pas de course;∎ to break into a run se mettre à courir;∎ to make a run for it prendre la fuite, se sauver;∎ the murderer is on the run le meurtrier est en cavale;∎ she was on the run from her creditors/the police elle essayait d'échapper à ses créanciers/à la police;∎ we've got them on the run! nous les avons mis en déroute!;∎ figurative we have the run of the house while the owners are away nous disposons de toute la maison pendant l'absence des propriétaires;∎ we give the au pair the run of the place nous laissons à la jeune fille au pair la libre disposition de la maison;∎ you've had a good run (for your money), it's time to step down tu en as bien profité, maintenant il faut laisser la place à un autre;∎ they gave the Russian team a good run for their money ils ont donné du fil à retordre à l'équipe soviétique;∎ familiar to have the runs (diarrhoea) avoir la courante∎ a charity run une course de charité∎ we went for a run down to the coast nous sommes allés nous promener au bord de la mer;∎ she took me for a run in her new car elle m'a emmené faire un tour dans sa nouvelle voiture;∎ humorous shall I make or do a beer run? je vais chercher de la bière?;∎ I do the school run in the morning c'est moi qui emmène les enfants à l'école tous les matins(d) (for smuggling) passage m;∎ the gang used to make runs across the border le gang passait régulièrement la frontière(e) (route, itinerary) trajet m, parcours m;∎ the buses on the London to Glasgow run les cars qui font le trajet ou qui assurent le service Londres-Glasgow;∎ he used to do the London (to) Glasgow run (pilot, bus or train driver) il faisait la ligne Londres-Glasgow;∎ it's only a short run into town le trajet jusqu'au centre-ville n'est pas long;∎ there was very little traffic on the run down nous avons rencontré très peu de circulation∎ bombing run mission f de bombardement∎ to make 10 runs marquer 10 points(h) (track → for skiing, bobsleighing) piste f(i) (series, sequence) série f, succession f, suite f;∎ they've had a run of ten defeats ils ont connu dix défaites consécutives;∎ the recent run of events la récente série d'événements;∎ a run of bad luck une série ou suite de malheurs;∎ you seem to be having a run of good/bad luck on dirait que la chance est/n'est pas de ton côté en ce moment;∎ the play had a triumphant run on Broadway la pièce a connu un succès triomphal à Broadway;∎ the play had a run of nearly two years la pièce a tenu l'affiche (pendant) presque deux ans;∎ to have a long run (of fashion, person in power) tenir longtemps; (of play) tenir longtemps l'affiche;∎ in the long/short run à long/court terme(j) (in card games) suite f∎ a run of fewer than 500 would be uneconomical fabriquer une série de moins de 500 unités ne serait pas rentable(l) (general tendency, trend) tendance f;∎ to score against the run of play marquer contre le jeu;∎ I was lucky and got the run of the cards j'avais de la chance, les cartes m'étaient favorables;∎ the usual run of colds and upset stomachs les rhumes et les maux de ventre habituels;∎ she's well above the average or ordinary run of students elle est bien au-dessus de la moyenne des étudiants;∎ the ordinary run of mankind le commun des mortels;∎ in the ordinary run of things normalement, en temps normal;∎ out of the common run hors du commun∎ the heatwave caused a run on suntan cream la vague de chaleur provoqua une ruée sur les crèmes solaires;∎ a run on the banks un retrait massif des dépôts bancaires;∎ Stock Exchange there was a run on the dollar il y a eu une ruée sur le dollar(n) (operation → of machine) opération f;∎ computer run passage m machine(o) (bid → in election) candidature f;∎ his run for the presidency sa candidature à la présidence(p) (ladder → in stocking, tights) échelle f, maille f filée;∎ I've got a run in my tights mon collant est filé(q) (enclosure → for animals) enclos m;∎ chicken run poulailler m(r) (of salmon) remontée f(a) (manage → company, office) diriger, gérer; (→ shop, restaurant, club) tenir; (→ theatre) diriger; (→ farm) exploiter; (→ newspaper, magazine) rédiger; (→ house) tenir; (→ country) gouverner, diriger;∎ she runs the bar while her parents are away elle tient le bar pendant l'absence de ses parents;∎ a badly run organization une organisation mal gérée;∎ the library is run by volunteer workers la bibliothèque est tenue par des bénévoles;∎ the farm was too big for him to run alone la ferme était trop grande pour qu'il puisse s'en occuper seul;∎ who's running this outfit? qui est le patron ici?;∎ I wish she'd stop trying to run my life! j'aimerais bien qu'elle arrête de me dire comment vivre ma vie!∎ to run a bridge tournament/a raffle organiser un tournoi de bridge/une tombola;∎ they run evening classes in computing ils organisent des cours du soir en informatique;∎ they run extra trains in the summer l'été ils mettent (en service) des trains supplémentaires;∎ several private companies run buses to the airport plusieurs sociétés privées assurent un service d'autobus pour l'aéroport(c) (operate → piece of equipment) faire marcher, faire fonctionner; Computing (program) exécuter, faire tourner;∎ you can run it off solar energy/the mains vous pouvez le faire fonctionner à l'énergie solaire/sur secteur;∎ this computer runs most software on peut utiliser la plupart des logiciels sur cet ordinateur;∎ Aviation to run the engines (for checking) faire le point fixe;∎ I can't afford to run a car any more je n'ai plus les moyens d'avoir une voiture;∎ she runs a Porsche elle roule en Porsche(d) (conduct → experiment, test) effectuer(e) (do or cover at a run → race, distance) courir;∎ to run the marathon courir le marathon;∎ I can still run 2 km in under 7 minutes j'arrive encore à courir ou à couvrir 2 km en moins de 7 minutes;∎ the children were running races les enfants faisaient la course;∎ the race will be run in Paris next year la course aura lieu à Paris l'année prochaine;∎ to run messages or errands faire des commissions ou des courses;∎ he'd run a mile if he saw it il prendrait ses jambes à son cou s'il voyait ça;∎ it looks as if his race is run on dirait qu'il a fait son temps∎ to be run off one's feet être débordé;∎ you're running the poor boy off his feet! le pauvre, tu es en train de l'épuiser!;∎ to run oneself to a standstill courir jusqu'à l'épuisement(g) (enter for race → horse, greyhound) faire courir(h) (hunt, chase) chasser;∎ to run deer chasser le cerf;∎ the outlaws were run out of town les hors-la-loi furent chassés de la ville∎ I'll run you to the bus stop je vais te conduire à l'arrêt de bus;∎ to run sb back home reconduire qn chez lui;∎ I've got to run these boxes over to my new house je dois emporter ces boîtes dans ma nouvelle maison∎ he's suspected of running drugs/guns il est soupçonné de trafic de drogue/d'armes(k) (drive → vehicle) conduire;∎ I ran the car into the driveway j'ai mis la voiture dans l'allée;∎ could you run your car back a bit? pourriez-vous reculer un peu votre voiture?;∎ I ran my car into a lamppost je suis rentré dans un réverbère (avec ma voiture);∎ he tried to run me off the road! il a essayé de me faire sortir de la route!(l) (pass, quickly or lightly) passer;∎ he ran his hand through his hair il se passa la main dans les cheveux;∎ he ran a comb through his hair il se donna un coup de peigne;∎ I'll run a duster over the furniture je passerai un coup de chiffon sur les meubles;∎ she ran her hands over the controls elle promena ses mains sur les boutons de commande;∎ she ran her finger down the list/her eye over the text elle parcourut la liste du doigt/le texte des yeux(m) (send via specified route) faire passer;∎ it would be better to run the wires under the floorboards ce serait mieux de faire passer les fils sous le plancher;∎ we could run a cable from the house nous pourrions amener un câble de la maison;∎ run the other end of the rope through the loop passez l'autre bout de la corde dans la boucle(o) (cause to flow) faire couler;∎ run the water into the basin faites couler l'eau dans la cuvette;∎ to run a bath faire couler un bain∎ the local paper is running a series of articles on the scandal le journal local publie une série d'articles sur le scandale;∎ to run an ad (in the newspaper) passer ou faire passer une annonce (dans le journal)(q) (enter for election) présenter;∎ they're running a candidate in every constituency ils présentent un candidat dans chaque circonscription∎ to run a temperature or fever avoir de la fièvre∎ to run the danger or risk of doing sth courir le risque de faire qch;∎ you run the risk of a heavy fine vous risquez une grosse amende;∎ do you realize the risks you're running? est-ce que vous réalisez les risques que vous prenez?∎ I run every morning in the park je cours tous les matins dans le parc;∎ to come running towards sb accourir vers qn;∎ they ran out of the house ils sont sortis de la maison en courant;∎ to run upstairs/downstairs monter/descendre l'escalier en courant;∎ I had to run for the train j'ai dû courir pour attraper le train;∎ she ran for the police elle a couru chercher la police;∎ run and fetch me a glass of water cours me chercher un verre d'eau;∎ I'll just run across or round or over to the shop je fais un saut à l'épicerie;∎ to run to meet sb courir ou se précipiter à la rencontre de qn;∎ I've been running all over the place looking for you j'ai couru partout à ta recherche;∎ figurative I didn't expect her to go running to the press with the story je ne m'attendais pas à ce qu'elle coure raconter l'histoire à la presse;∎ don't come running to me with your problems ne viens pas m'embêter avec tes problèmes∎ to run in a race (horse, person) participer à une course;∎ there are twenty horses running in the race vingt chevaux participent à la course;∎ she ran for her country in the Olympics elle a couru pour son pays aux jeux Olympiques∎ run for your lives! sauve qui peut!;∎ familiar if the night watchman sees you, run for it! si le veilleur de nuit te voit, tire-toi ou file!;∎ figurative you can't just keep running from your past vous ne pouvez pas continuer à fuir votre passé(d) (pass → road, railway, boundary) passer;∎ a tunnel runs under the mountain un tunnel passe sous la montagne;∎ the railway line runs through a valley/over a viaduct le chemin de fer passe dans une vallée/sur un viaduc;∎ the pipes run under the road les tuyaux passent sous la route;∎ the road runs alongside the river/parallel to the coast la route longe la rivière/la côte;∎ hedgerows run between the fields des haies séparent les champs;∎ the road runs due north la route va droit vers le nord;∎ to run north and south être orienté nord-sud;∎ a canal running from London to Birmingham un canal qui va de Londres à Birmingham;∎ a high fence runs around the building une grande barrière fait le tour du bâtiment;∎ the lizard has red markings running down its back le dos du lézard est zébré de rouge;∎ the line of print ran off the page la ligne a débordé de la feuille;∎ figurative our lives seem to be running in different directions il semble que nos vies prennent des chemins différents∎ the pram ran down the hill out of control le landau a dévalé la côte;∎ the tram runs on special tracks le tramway roule sur des rails spéciaux;∎ the crane runs on rails la grue se déplace sur des rails;∎ the piano runs on casters le piano est monté sur (des) roulettes;∎ the truck ran off the road le camion a quitté la route;∎ let the cord run through your hands laissez la corde filer entre vos mains;∎ his fingers ran over the controls ses doigts se promenèrent sur les boutons de commande;∎ her eyes ran down the list elle parcourut la liste des yeux;∎ a shiver ran down my spine un frisson me parcourut le dos;∎ his thoughts ran to that hot August day in Paris cette chaude journée d'août à Paris lui revint à l'esprit(f) (words, text)∎ how does that last verse run? c'est quoi la dernière strophe?;∎ their argument or reasoning runs something like this voici plus ou moins leur raisonnement;∎ the conversation ran something like this voilà en gros ce qui s'est dit(g) (spread → rumour, news) se répandre(h) (flow → river, water, tap, nose) couler;∎ let the water run until it's hot laisse couler l'eau jusqu'à ce qu'elle soit chaude;∎ the water's run cold l'eau est froide au robinet;∎ you've let the water run cold tu as laissé couler l'eau trop longtemps, elle est devenue froide;∎ your bath is running ton bain est en train de couler;∎ your nose is running tu as le nez qui coule;∎ the cold made our eyes run le froid nous piquait les yeux;∎ the hot water runs along/down this pipe l'eau chaude passe/descend dans ce tuyau;∎ their faces were running with sweat leurs visages ruisselaient de transpiration;∎ tears ran down her face des larmes coulaient sur son visage;∎ the streets were running with blood le sang coulait dans les rues;∎ the river ran red with blood les eaux de la rivière étaient rouges de sang;∎ the Jari runs into the Amazon le Jari se jette dans l'Amazone∎ her mascara had run son mascara avait coulé(j) (in wash → colour, fabric) déteindre;∎ wash that dress separately, the colour might run lave cette robe à part, elle pourrait déteindre(k) (operate → engine, machine, business) marcher, fonctionner;∎ to run on or off electricity/gas/diesel fonctionner à l'électricité/au gaz/au diesel;∎ this machine runs off the mains cet appareil se branche sur (le) secteur;∎ the tape recorder was still running le magnétophone était encore en marche;∎ leave the engine running laissez tourner le moteur;∎ the engine is running smoothly le moteur tourne rond;∎ the new assembly line is up and running la nouvelle chaîne de montage est en service;∎ Computing do not interrupt the program while it is running ne pas interrompre le programme en cours d'exécution;∎ Computing this software runs on DOS ce logiciel tourne sous DOS;∎ Computing running at… cadencé à…;∎ figurative everything is running smoothly tout marche très bien(l) (public transport) circuler;∎ this train doesn't run/only runs on Sundays ce train ne circule pas/ne circule que le dimanche;∎ some bus lines run all night certaines lignes d'autobus sont en service toute la nuit;∎ the buses stop running at midnight après minuit il n'y a plus de bus;∎ trains running between London and Manchester trains qui circulent entre Londres et Manchester;∎ trains running to Calais are cancelled les trains à destination de Calais sont annulés;∎ he took the tube that runs through Clapham il prit la ligne de métro qui passe par Clapham(m) (last) durer; (be valid → contract) être ou rester valide; (→ agreement) être ou rester en vigueur; Finance (→ interest) courir;∎ the sales run from the beginning to the end of January les soldes durent du début à la fin janvier;∎ the sales have only another two days to run il ne reste que deux jours de soldes;∎ the meeting ran for an hour longer than expected la réunion a duré une heure de plus que prévu;∎ I'd like the ad to run for a week je voudrais que l'annonce passe pendant une semaine;∎ the lease has another year to run le bail n'expire pas avant un an;∎ your subscription will run for two years votre abonnement sera valable deux ans;∎ interest runs from 1 January les intérêts courent à partir du 1er janvier∎ the play has been running for a year la pièce est à l'affiche depuis un an;∎ the film is currently running in Hull le film est actuellement sur les écrans à Hull;∎ his new musical should run and run! sa nouvelle comédie musicale devrait tenir l'affiche pendant des mois!;∎ Television this soap opera has been running for twenty years ça fait vingt ans que ce feuilleton est diffusé;∎ America's longest-running TV series la plus longue série télévisée américaine(o) (occur → inherited trait, illness)∎ twins run in our family les jumeaux sont courants dans la famille;∎ heart disease runs in the family les maladies cardiaques sont fréquentes dans notre famille∎ the colours run from dark blue to bright green les couleurs vont du bleu foncé au vert vif∎ to run high (sea) être grosse ou houleuse;∎ feelings or tempers were running high les esprits étaient échauffés;∎ their ammunition was running low ils commençaient à manquer de munitions;∎ our stores are running low nos provisions s'épuisent ou tirent à leur fin;∎ he's running scared il a la frousse;∎ to be running late être en retard, avoir du retard;∎ programmes are running ten minutes late les émissions ont toutes dix minutes de retard;∎ sorry I can't stop, I'm running a bit late désolé, je ne peux pas rester, je suis un peu en retard;∎ events are running in our favour les événements tournent en notre faveur;∎ inflation was running at 18 percent le taux d'inflation était de 18 pour cent(r) (be candidate, stand) se présenter;∎ to run for president or the presidency se présenter aux élections présidentielles, être candidat aux élections présidentielles ou à la présidence;∎ to run for office se porter candidat;∎ she's running on a law-and-order ticket elle se présente aux élections avec un programme basé sur la lutte contre l'insécurité;∎ he ran against Reagan in 1984 il s'est présenté contre Reagan en 1984∎ why don't we run down to the coast/up to London? si on faisait un tour jusqu'à la mer/jusqu'à Londres?∎ to run (before the wind) filer vent arrière;(u) (ladder → stocking, tights) filerBritish courir (çà et là);∎ I've been running about all day looking for you! j'ai passé ma journée à te chercher partout!(meet → acquaintance) rencontrer par hasard, tomber sur; (find → book, reference) trouver par hasard, tomber surtraverser en courantalso figurative courir après;∎ it's not like her to run after a man ce n'est pas son genre de courir après un homme;∎ she spends half her life running after her kids elle passe son temps à être derrière les enfants;∎ he's got all these assistants running after him the whole time il a tout un tas d'assistants qui passent sans arrêt derrière ce qu'il fait(go away) s'en aller, partir;∎ it's getting late, I must be running along il se fait tard, il faut que j'y aille;∎ run along to bed now, children! allez les enfants, au lit maintenant!(a) (from place to place) courir (çà et là)□ ;∎ I've been running around all day looking for you! j'ai passé ma journée à te chercher partout!□∎ he was sure his wife was running around il était sûr que sa femme le trompait□∎ he's always running around with other women il est toujours en train de courir après d'autres femmes∎ their son has run away from home leur fils a fait une fugue;∎ I'll be with you in a minute, don't run away je serai à toi dans un instant, ne te sauve pas;∎ run away and play now, children allez jouer ailleurs, les enfants;∎ figurative to run away from one's responsibilities fuir ses responsabilités;∎ to run away from the facts se refuser à l'évidence(a) (secretly or illegally) partir avec;∎ he ran away with his best friend's wife il est parti avec la femme de son meilleur ami;∎ he ran away with the takings il est parti avec la caisse∎ don't let your excitement run away with you gardez votre calme;∎ she tends to let her imagination run away with her elle a tendance à se laisser emporter par son imagination(c) (get → idea)∎ don't go running away with the idea or the notion that it will be easy n'allez pas vous imaginer que ce sera facile∎ they ran away with nearly all the medals ils ont remporté presque toutes les médailles➲ run back(a) (drive back) raccompagner (en voiture);∎ she ran me back home elle m'a ramené ou raccompagné chez moi en voiture;∎ he ran me back on his motorbike il m'a raccompagné en moto(b) (rewind → tape, film) rembobiner∎ familiar to come running back (errant husband etc) revenir□∎ to run back over sth passer qch en revue∎ to run sth by sb (submit) soumettre qch à qn;∎ you'd better run that by the committee vous feriez mieux de demander l'avis du comité;∎ run that by me again répétez-moi ça➲ run down(a) (reduce, diminish → gen) réduire; (→ number of employees) diminuer; (→ stocks) laisser s'épuiser; (→ industry, factory) fermer progressivement;∎ they are running down their military presence in Africa ils réduisent leur présence militaire en Afrique;∎ the government was accused of running down the steel industry le gouvernement a été accusé de laisser dépérir la sidérurgie;∎ you've run the battery down vous avez déchargé la pile; (of car) vous avez vidé ou déchargé la batterie, vous avez mis la batterie à plat∎ they're always running her friends down ils passent leur temps à dire du mal de ou à dénigrer ses amis□ ;∎ stop running yourself down all the time cesse de te rabaisser constamment(c) (in car → pedestrian, animal) renverser, écraser;∎ he was run down by a bus il s'est fait renverser par un bus∎ I finally ran down the reference in the library j'ai fini par dénicher la référence à la bibliothèque∎ the batteries in the radio are beginning to run down les piles de la radio commencent à être usées➲ run in∎ running in en rodage(a) (encounter → problem, difficulty) rencontrer(b) (meet → acquaintance) rencontrer (par hasard), tomber sur;∎ to run into debt faire des dettes, s'endetter(c) (collide with → of car, driver) percuter, rentrer dans;∎ I ran into a lamppost je suis rentrée dans un réverbère;∎ you should be more careful, you nearly ran into me! tu devrais faire attention, tu as failli me rentrer dedans!(d) (amount to) s'élever à;∎ debts running into millions of dollars des dettes qui s'élèvent à des millions de dollars;∎ takings run into five figures la recette atteint les cinq chiffres(e) (merge into) se fondre dans, se confondre avec;∎ the red runs into orange le rouge devient orange;∎ the words began to run into each other before my eyes les mots commençaient à se confondre devant mes yeux➲ run off∎ run me off five copies of this report faites-moi cinq copies de ce rapport(b) (write quickly) (article) pondre∎ the heats will be run off tomorrow les éliminatoires se disputeront demain(d) (lose → excess weight, fat) perdre en courant∎ I'll be with you in a minute, don't run off je serai à toi dans un instant, ne te sauve pas➲ run on(lines of writing) ne pas découper en paragraphes; (letters, words) ne pas séparer, lier∎ the play ran on for hours la pièce a duré des heures;∎ the discussion ran on for an extra hour la discussion a duré une heure de plus que prévu∎ he does run on rather quand il est parti celui-là, il ne s'arrête plus;∎ he can run on for hours if you let him si tu le laisses faire il peut tenir le crachoir pendant des heures➲ run out(a) (cable, rope) laisser filer∎ to run a batsman out mettre un batteur hors jeu∎ hurry up, time is running out! dépêchez-vous, il ne reste plus beaucoup de temps!;∎ their luck finally ran out la chance a fini par tourner, leur chance n'a pas duré(c) (expire → contract, passport, agreement) expirer, venir à expirationmanquer de;∎ we're running out of ammunition nous commençons à manquer de munitions;∎ we're running out of sugar nous allons nous trouver à court de sucre;∎ he's run out of money il n'a plus d'argent;∎ to run out of patience être à bout de patience;∎ to run out of petrol tomber en panne d'essence(spouse, colleague) laisser tomber, abandonner;∎ she ran out on her husband elle a quitté son mari;∎ his assistants all ran out on him ses assistants l'ont tous abandonné ou laissé tomber➲ run over(pedestrian, animal) écraser;∎ I nearly got run over j'ai failli me faire écraser;∎ he's been run over il s'est fait écraser;∎ the car ran over his legs la voiture lui est passé sur les jambes∎ let's run over the arguments one more time before the meeting reprenons les arguments une dernière fois avant la réunion;∎ could you run over the main points for us? pourriez-vous nous récapituler les principaux points?∎ to run over the allotted time excéder le temps imparti(a) (overflow) déborder;∎ literary my cup runneth over je nage dans le bonheur;∎ to run over with energy/enthusiasm déborder d'énergie/d'enthousiasme(b) (run late) dépasser l'heure; Radio & Television dépasser le temps d'antenne, déborder sur le temps d'antenne;∎ the programme ran over by twenty minutes l'émission a dépassé son temps d'antenne de vingt minutes➲ run past= run bypasser en courant(a) (cross → of person) traverser en courant;∎ figurative money runs through his fingers like water l'argent lui brûle les doigts(b) (pervade → of thought, feeling)∎ a strange idea ran through my mind une idée étrange m'a traversé l'esprit;∎ a thrill of excitement ran through her un frisson d'émotion la parcourut;∎ an angry murmur ran through the crowd des murmures de colère parcoururent la foule;∎ his words kept running through my head ses paroles ne cessaient de retentir dans ma tête;∎ an air of melancholy runs through the whole film une atmosphère de mélancolie imprègne tout le film∎ she ran through the arguments in her mind elle repassa les arguments dans sa tête;∎ let's just run through the procedure one more time reprenons une dernière fois la marche à suivre;∎ I'll run through your speech with you je vous ferai répéter votre discours(d) (read quickly) parcourir (des yeux), jeter un coup d'œil sur∎ he runs through a dozen shirts a week il lui faut une douzaine de chemises par semaine∎ to run sb through (with a sword) transpercer qn (d'un coup d'épée)(a) (amount to) se chiffrer à;∎ her essay ran to twenty pages sa dissertation faisait vingt pages∎ your salary should run to a new computer ton salaire devrait te permettre d'acheter un nouvel ordinateur;∎ the budget won't run to champagne le budget ne nous permet pas d'acheter du champagne➲ run up(a) (debt, bill) laisser s'accumuler;∎ I've run up a huge overdraft j'ai un découvert énorme(c) (sew quickly) coudre rapidement ou à la hâte(climb rapidly) monter en courant; (approach) approcher en courant;∎ a young man ran up to me un jeune homme s'approcha de moi en courant(encounter) se heurter à;∎ we've run up against some problems nous nous sommes heurtés à quelques problèmes -
124 Farnsworth, Philo Taylor
[br]b. 19 August 1906 Beaver, Utah, USAd. 11 March 1971 Salt Lake City, Utah, USA[br]American engineer and independent inventor who was a pioneer in the development of television.[br]Whilst still in high school, Farnsworth became interested in the possibility of television and conceived many of the basic features of a practicable system of TV broadcast and reception. Following two years of study at the Brigham Young University in Provo, Utah, in 1926 he cofounded the Crocker Research Laboratories in San Francisco, subsequently Farnsworth Television Inc. (1929) and Farnsworth Radio \& Television Corporation, Fort Wayne, Indiana (1938). There he began a lifetime of research, primarily in the field of television. In 1927, with the backing of the Radio Corporation of America (RCA) and the collaboration of Vladimir Zworykin, he demonstrated the first all-electronic television system, based on his early ideas for an image dissector tube, the first electronic equivalent of the Nipkow disc. With this rudimentary sixty-line system he was able to transmit a recognizable dollar sign and file the first of many TV patents. From then on he contributed to a variety of developments in the fields of vacuum tubes, radar and atomic-power generation, with patents on cathode ray tubes, amplifying and pick-up tubes, electron multipliers and photoelectric materials.[br]Principal Honours and DistinctionsInstitute of Radio Engineers Morris Leibmann Memorial Prize 1941.Bibliography1930, British patent nos. 368,309 and 368,721 (for his image dissector).1934, "Television by electron image scanning", Journal of the Franklin Institute 218:411 (describes the complete image-dissector system).Further ReadingJ.H.Udelson, 1982, The Great Television Race: A History of the American Television Industry 1925–1941, University of Alabama Press.O.E.Dunlop Jr, 1944, Radio's 100 Men of Science.G.R.M.Garratt \& A.H.Mumford, 1952, "The history of television", Proceedings of the Institution of Electrical Engineers III A Television 99.KFBiographical history of technology > Farnsworth, Philo Taylor
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125 channel
1) радиоканал, полоса частот шириной 10 кГц, предоставленная службам радиосвязи2) ТВ-канал, полоса частот шириной 6 МГц, предоставленная службам ТВ-вещания3) тракт4) дорожка•- adjacent channel
- aeronautical emergency channel
- air channel
- air-air channel
- air-ground channel
- allocated channel
- alpha channel
- analog channel
- analog data channel
- associated channel
- associated signaling channel
- asynchronous channel
- audio channel
- automatic's line channel
- auxiliary channel
- average-speed signaling channel
- backward channel
- balanced channel
- band-limited channel
- base cable channel
- base RF-channel
- baseband channel
- B-channel
- bidirectional interaction channel
- bidirectional intercom channel
- binary symmetric channel
- binomial channel
- blank channel
- block multiplexor channel
- blue channel
- branching channel
- brightness channel
- broadband channel
- broadband multiplexing channel
- broadcast TV-radio channel
- buffered I/O channel
- bypass channel
- byte-multiplexor channel
- cable channel
- calling channel
- camera channel
- carrier-current channel
- chroma channel
- chrominance channel
- clear channel
- coherent channel
- color channel
- color-difference channel
- color-sync channel
- common-user channel
- communication channel
- complex high-frequency line channel
- confidence channel
- continuous channel
- continuous-discrete channel
- control channel
- covertness-protected channel
- cue channel
- data transfer channel
- data transmission channel
- D-channel
- D-echo channel
- dedicated channel
- deep-sound channel
- delta channel
- department communication channel
- digital data channel
- direct channel
- direct control channel
- direct receiving channel
- direct satellite channel
- discrete channel
- discrete-continuous channel
- dispatch communication channel
- double-pole channel
- drop-insertion channel
- duplex communication channel
- E-channel
- electric communication channel
- electric protection channel
- elementary channel
- emergency-radio channel
- engineering channel
- enhanced discrete channel
- even channel
- exchange channel
- fast channel
- fast-acting channel
- fax-modem channel
- feedback channel
- fiber optic communication channel
- firing channel
- fixed-tuned channel
- forcible-borrowed channel
- forward channel
- forward wideband delivery channel
- four-wire channel
- frequency signaling channel
- full-rate traffic channel
- green channel
- group channel
- guard channel
- half-duplex channel
- half-rate traffic channel
- H-channel
- head channel
- health channel
- HF broadband channel
- HF multiplexed channel
- high voltage aerial cable line channel
- highest grade channel
- high-frequency channel
- high-speed signaling channel
- high-voltage aerial line channel
- high-voltage cable line channel
- high-voltage tone line channel
- hydroacoustic channel
- I channel
- ideal channel
- image channel
- in-band orderwire channel
- induced channel
- information bearer channel
- information channel
- infrared channel
- input channel
- input-output channel
- interaction channel
- intercepting-protected channel
- interference channel
- intermodulation channel
- internal phase channel
- internal wire channel
- intrabasin channel
- intradistrict telegraph channel
- intraregional telegraph channel
- ionospheric channel
- isolated bundled phase channel
- jamming channel
- labeled channel
- labeled-statistical channel
- leased channel
- left front channel
- left rear channel
- left stereophonic channel
- line channel
- linear random channel
- line-of-sight channel
- local channel
- logical channel
- long-communication bypass channel
- long-distance channel
- low-frequency channel
- luminance channel
- M channel
- marine radio communication channel
- memory channel
- memoryless channel
- meteor-burst channel
- mobile communication channel
- monochrome channel
- multipath channel
- multiplexing channel
- noiseless channel
- noisy channel
- noncoherent channel
- nonfixed channel
- nonswitched channel
- nonsynchronous channel
- off-hook channel
- one-piece channel
- one-way channel
- open channel
- optimal channel
- optoelectronic channel
- ordinary channel
- outband channel
- output channel
- parallel access channel
- parallel optical channel
- parasitic channel
- peripheral-interface channel
- phase line channel
- phase-phase pitch line channel
- physical channel
- picture channel
- pilot channel
- pipeline control channel
- pitch communication channel
- planar channel
- positioned channel
- primary channel
- protection channel
- Q channel
- quadrature channel
- radio communication channel
- radiotelegraph channel
- radiotelephone channel
- read/write channel
- reception channel
- red channel
- relay channel
- relay protected channel
- return channel
- reverse channel
- reverse control channel
- Ricean channel
- right channel
- right front channel
- right rear channel
- right stereophonic channel
- road safety channel
- road servicing channel
- S channel
- safety channel
- satellite communication channel
- scatter channel
- secondary channel
- selector channel
- send channel
- sensor channel
- separate resonance channel
- series optical channel
- service communication channel
- shared channel
- ship-to-shore channel
- shore-to-ship channel
- side channel
- signal channel
- signaling channel
- single-beam channel
- single-ended channel
- slow channel
- slow-acting channel
- sound broadcasting channel
- sound channel
- space-craft channel
- special cable-line channel
- speech channel
- standard broadcast channel
- subvoice grade channel
- sum channel
- supervisory channel
- switched channel
- symmetrical channel
- synchronous channel
- telecommunication channel
- telemechanic channel
- telemetering channel
- telephone channel
- television channel
- time-derived channel
- toll cable channel
- tone frequency channel
- top channel
- traffic channel
- train dispatch communication channel
- train radio communication line channel
- transfer channel
- transmission channel
- transmission service channel
- transparent channel
- trunk channel
- TV-frequency channel
- TV-observation channel
- two-wire channel
- video channel
- virtual signaling channel
- voice channel
- voice-band channel
- waste channel
- wave channel
- wire communication channel
- wireless channel
- working channel
- write channelEnglish-Russian dictionary of telecommunications and their abbreviations > channel
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126 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
127 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
128 chart
1) диаграмма; график; номограмма; таблица || строить диаграмму или график; представлять в виде номограммы или таблицы2) схема || составлять схему3) карта || рисовать карту; наносить на карту•- acceptance chart
- alignment chart
- area chart
- band chart
- bar chart
- bipolar chart
- brightness test chart
- bubble chart
- circle chart
- circular transmission line chart
- color chart
- color test chart
- column chart
- column text chart
- communication chart
- composite bar chart
- cone chart
- cylinder chart
- decision-making process flow chart
- definition chart
- direction-finding chart
- doughnut chart
- embedded chart
- emittance chart
- failure chart
- flow chart
- free-form text chart
- Gantt band chart
- gray-scale test chart
- grid chart
- high/low/close/open chart
- HLCO chart
- horizontal bar chart
- impedance chart
- implementation chart
- isodose chart
- layout chart
- line chart
- linked pie-column chart
- logarithmic chart
- logic chart
- magnetron performance chart
- MIDI implementation chart
- mixed column/line chart
- mode chart
- network chart
- organizational chart
- PERT chart
- pie chart
- pilot chart
- plugging chart
- point chart
- polar chart
- polar impedance chart
- print chart
- printer spacing chart
- process chart
- profile chart
- program evaluation and review technique chart
- program flow chart
- pyramid chart
- radar chart
- radio facility chart
- ratio chart
- reactance chart
- recorder chart
- resolution chart
- run chart
- scatter chart
- semilogarithmic chart
- simple list text chart
- Smith chart
- stacked column chart
- stock chart
- string chart
- strip chart
- structure chart
- surface chart
- system chart
- television chart
- television test chart
- test chart
- text chart
- time -chart
- trouble chart
- vertical bar chart
- Warnier-Orr chart
- x-y chart
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