-
61 low strategic priority
Военно-политический термин: низкий стратегический приоритет (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009)Универсальный англо-русский словарь > low strategic priority
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62 modernization of the strategic forces
Общая лексика: модернизация стратег (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009; в тексте перед термином стоял опред. артикль)Универсальный англо-русский словарь > modernization of the strategic forces
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63 remain a low strategic priority
Общая лексика: продолжать иметь низкий стратегический пр (англ. цитата приводится по кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009; контекстуальный перевод.)Универсальный англо-русский словарь > remain a low strategic priority
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64 military balance
1) Военный термин: военное равновесие, соотношение ВС и вооружения, соотношение военной мощи сторон, равновесие численности ВС и вооружения (сторон)2) Дипломатический термин: соотношение военной мощи (государств или группировок), баланс вооружённых сил3) Военно-политический термин: военный баланс (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009) -
65 existing balance
Дипломатический термин: (strategic) сложившееся (военно-стратегическое) равновесие -
66 upset
нарушение состояния, дестабилизация; нарушение равновесия [паритета] -
67 military
1. n1) войска, военная сила2. aвоенный, воинский -
68 existing
aсуществующий, имеющийся в наличии -
69 token bus based
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70 force
1. n1) сила, мощь2) действенность; действие, воздействие (соглашения, закона и т.п.)3) применение силы, насилие, принуждение4) pl войска, вооруженные силы; вооружения5) группа6) сила (производительная, политическая и т.п.); фактор7) численность8) (the Force) полиция (особ. Великобритании)•to be in force — иметь (юридическую) силу; оставаться в силе
to beef up one's military forces — укреплять свои вооруженные силы
to build up military forces — наращивать военную мощь; сосредоточивать войска
to clear rebel forces from somewhere — очищать какой-л. район от войск мятежников
to continue in force — оставаться в силе; действовать (о законе и т.п.)
to disband / to dismantle forces — демобилизовывать / распускать войска
to encourage all progressive forces (to) — поощрять / поддерживать все прогрессивные силы
to enter a city in force — брать город приступом; вводить в город крупные воинские формирования
to have no force — быть недействительным; не иметь силы
to improve one's defense forces — совершенствовать свои силы самообороны
to join forces — объединяться; объединять силы
to join forces with smb — объединять силы с кем-л.
to maintain the balance of forces — поддерживать равновесие / соотношение сил
to modernize one's forces — модернизировать свои вооруженные силы
to put in force — осуществлять, проводить в жизнь; вводить в действие
to put the armed forces on full alert — приводить вооруженные силы в состояние полной боевой готовности
to reduce conventional forces in / throughout Europe — сокращать количество войск и обычных вооружений в Европе
to remain in force — оставаться в силе, действовать (о законе и т.п.)
to reshape one's armed forces — реорганизовывать свои вооруженные силы
to resort to force — прибегать к силе / насилию
to rule a country by sheer force — управлять страной, опираясь исключительно на силу
to seek negotiated reductions in conventional forces — добиваться сокращения обычных вооружений путем переговоров
to suppress smth by brute force — подавлять что-л. грубой силой
to take recourse to force — прибегать к силе / насилию
to use force against smb — использовать силу против кого-л.
- accelerated development of productive forcesto withdraw forces from... — выводить войска из...
- active forces
- activities of forces
- actual force
- advance force
- aggressive forces
- aggressor forces
- air forces
- alignment of forces
- alliance of the forces
- allied forces
- allocation of forces
- anti-aircraft forces
- anti-colonialist forces
- anti-fascist forces
- anti-government forces
- anti-kidnap force
- anti-monopoly forces
- anti-national forces
- anti-popular forces
- anti-war forces
- armed forces of a country
- armed forces
- assault force
- Atlantic Nuclear Force - binding force
- bomber forces
- border forces
- border-security forces
- brutal force
- build-up forces
- build-up of forces
- by force
- by sheer force
- carrier striking force
- Central American task force
- character of the armed forces
- coalition forces
- combatant forces
- combined forces
- Commonwealth Military Force
- competing forces
- competition forces
- compulsory force
- conditions of entry into force
- conservative forces
- consistent force
- consolidation of all forces
- contributor to the multinational force
- Conventional Force in Europe
- conventional forces
- correlation of forces
- crack forces
- cross-border force
- crude force
- deep cuts in conventional forces
- defense forces
- democratic forces
- determining force in social development
- deterrent force
- directing force
- display of force
- disquiet in the armed forces
- division of political forces
- dominant force
- economic force
- effective forces
- elemental forces of nature
- enforcement forces - extraction force
- follow-on force
- force is not the answer
- force of a clause
- force of a treaty
- force of an agreement
- force of argument
- force of arms
- force of example
- force of law
- force of occupation
- force of public opinion
- force of weaponry
- force to be reckoned with
- forces in the field
- forces of aggression and war
- forces of flexible response
- forces of internal and external reaction
- forward-based forces
- free play of democratic forces
- full force of the treaty
- general purpose forces
- ground forces
- guiding force
- hired labor force
- IFOR
- in force
- in full force
- independent force
- inequitable relationship of forces
- influential force
- intermediate range forces
- international balance of forces
- international peace-keeping forces
- internationalist forces
- interplay of political forces
- interposing force
- invasion forces
- irregular forces
- joint NATO armed forces
- labor force
- land forces
- landing force
- lawful use of force
- leading force in smth
- leading force
- left-wing forces
- legal force
- liberation forces
- local forces
- logistical forces
- main force
- major force
- mandatory force
- manifestation of force
- material force
- member of a peace-keeping force
- military force
- monetary forces
- motive force
- moving force
- multilateral forces
- mutinous forces
- mutual non-use of military force
- national forces
- national liberation forces
- national political forces
- natural forces
- nature of forces
- naval forces
- noneconomic forces
- non-use of force
- nuclear forces
- nuclear strike force
- obligatory force of international treaties
- observer force
- occupation force
- occupying force
- of legal force
- on entry into force
- operation of market forces
- operational forces
- opposing forces
- organizing force
- pan-Arab force
- paramilitary forces
- patriotic forces
- peace forces
- Peace Implementation Force
- peace-keeping forces
- peace-safeguarding forces
- people's armed forces of liberation
- phased withdrawal of the forces
- police force
- policy of force
- political force
- posture of forces
- potent force
- powerful force
- professionally led force
- progressive forces
- pro-independence forces
- proportions of forces
- punitive forces
- quick-reaction force
- Rapid Deployment Force
- Rapid Reaction Force
- rapid-action force
- RDF
- rebel forces
- recourse to force
- reduction in the armed forces
- regional security forces
- regrouping of forces
- relationship of forces
- reserve force
- reserve of the forces
- resistance forces
- resort to force
- retaliatory forces
- revanchist forces
- revolutionary forces
- rightist forces
- right-wing forces
- rough parity of forces
- ruling forces
- sea forces
- sea-based strategic missile forces
- second-strike force
- security forces
- self-defense forces
- SFOR
- shifts in the alignment of forces - social and political forces
- social forces
- socio-political forces
- special forces
- spontaneous force
- Stabilization Force
- strategic air forces
- strategic forces
- Strategic Rocket Force
- strength of the armed forces
- strike force
- striking force
- suppression by force
- task force
- territorial force
- theater nuclear forces
- third force- TNF- ultra-right forces
- UN buffer force
- UN Emergency Force
- UN observer force
- unification of forces
- unification of the armed force under a single command
- unified forces
- unilateral cuts in smb's forces
- United Nation Protection Force
- United Nations forces
- United Nations peace-keeping forces
- unity of forces
- UNPROFOR
- use of military forces
- use of preemptive force
- vital force
- voluntary military forces
- weakening of forces
- with political forces splintering
- withdrawal of forces
- without resort to force
- work force
- world market forces 2. vзаставлять, принуждать, вынуждать -
71 force
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72 terror attack
1) Полицейский термин: террористическая атака (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009)2) Уголовное право: террористический акт (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009)3) Безопасность: террористическое нападение (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009), нападение террористов, теракт -
73 build a consensus
1) Дипломатический термин: достигать консенсуса (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009)2) Политика: приходить к единому мнению (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009) -
74 investment in defense
Инвестиции: инвестиции в оборону (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009), инвестиции в оборонную сферу (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009) -
75 situation
nситуация; положение; обстановка; состояниеto adjust to the situation — привыкать / приспосабливаться к обстановке
to aggravate the situation — ухудшать / обострять положение, обстановку, усугублять положение
to appraise / to assess the situation — оценивать обстановку
to bring the situation to the attention of the authorities — обращать внимание властей на сложившуюся обстановку
to bring the situation under control — брать ситуацию под контроль; наводить порядок
to bring the military situation into balance — добиваться равновесия в численности войск и в вооружениях
to calm the situation — нормализовать обстановку; разряжать обстановку
to control the situation — контролировать ситуацию; быть хозяином положения
to destabilize the situation — дестабилизировать положение, дестабилизировать обстановку
to escalate / to exacerbate the situation — обострять обстановку
to get more closely acquainted with the realities of the situation — знакомиться с фактическим положением поближе
to get the maximum benefit out of the situation — извлекать максимальную выгоду из сложившейся обстановки
to inflame the situation — обострять обстановку, перен. подливать масла в огонь
to influence a situation — оказывать влияние / влиять на ситуацию
to meet the situation — действовать в соответствии с обстановкой / обстоятельствами
to normalize the situation (in) — нормализовать положение / обстановку (где-л.)
to rectify / to redress the situation — исправлять создавшееся положение
to relieve smb's situation — облегчать чье-л. положение
to review the situation — обозревать / рассматривать положение; анализировать положение
to shoot one's way out of the situation — прибегать к оружию с целью выхода из создавшейся обстановки
- actual situationto stabilize the situation — стабилизировать обстановку / положение
- acute situation
- adjustment of a situation - assessment of the situation
- awkward situation
- commanding situation
- complicated situation
- complication of the international situation
- conflict situation
- confusing situation
- contradictory situation
- crisis situation
- critical situation
- current situation
- dangerous situation
- dead-end situation
- deadlocked situation
- declining security situation
- demographic situation
- deteriorating situation
- disastrous situation
- domestic situation of a country
- domestic situation
- dramatic situation
- economic situation
- emergency situation
- escalating situation
- explosive situation
- extreme situation
- financial situation
- fluid situation
- food situation
- fragile situation
- geographical situation
- give-and-take situation
- grave situation
- gravity of the situation
- grim situation
- health situation
- human rights situation
- improvement of the international situation
- in connection with the existing situation
- in the context of the existing situation
- inflammable situation
- initial situation
- internal situation
- international situation
- irreversible situation
- labor situation
- law-and-order situation
- marginal situations
- measures to deal with the balance of payments situation
- military and political situation
- military situation
- murky situation
- nonstabilized situation
- normalization of the international situation
- no-win situation
- one-against-the-rest situation
- peaceful situation
- political situation
- pre-accord situation
- precarious situation
- pre-crisis situation
- present situation
- present-day situation
- radiation situation
- regional situation - shambolic situation
- shifting situation
- situation becomes clearer
- situation clarifies
- situation deteriorates
- situation eases
- situation gets out of control
- situation goes out of hand
- situation has worsened
- situation is approaching crisis point
- situation is back to normal
- situation is balanced
- situation is calm
- situation is changing
- situation is confused
- situation is critical
- situation is deadlocked
- situation is fragile
- situation is hazardous
- situation is in turmoil
- situation is pregnant with peril
- situation is quiet
- situation is returning to normal
- situation is ripe for further conflict
- situation is tense
- situation is uncertain
- situation is under control
- situation now is a far cry from what it was
- situation of neither war, nor peace
- situation of despair
- situation settles down
- situation there goes largely unreported
- socio-economic situation
- socio-political situation
- special situation
- specific situation
- stalemate situation
- strategic situation
- subordinate situation
- tense situation
- threat situation
- uncertain situation
- uncontrollable situation
- unequal situation
- ungovernable situation
- unsatisfactory situation
- unstable situation
- violent situation
- volatile situation
- vulnerable situation
- warlike situation
- world situation
- world trade situation
- worrying situation
- worsening situation -
76 area
район; округ; площадь; участок; зона; область; пространство; категория ( действий); см. тж. ground; zonebooster (engine) disposal area — ркт. район сброса [падения] стартовых двигателей [(ракетных) ускорителей]
booster (engine) impact area — ркт. район сброса [падения] стартовых двигателей [(ракетных) ускорителей]
simulated (radioactive) contamination area — ложный [имитируемый] участок (радиоактивного) заражения
— amphibious objective area— armor killing area— artillery position area— dangerous area— delaying operations area— dropping area— gun area— hot area— killing area— lethality area— limited access area— MOS area— patrolling area— POL area— preference service area— radioactive contamination area— rallying area— recreation area— SAM launching area— uploading area -
77 concept
arresting gear concept (of strategy) — стратегическая концепция постепенного сдерживания наступления противника до полного прекращения его продвижения (по принципу действия аэрофинишера на авианосце)
elevated trunnion concept (for tanks) — принцип конструирования башни танка с повышенным расположением цапф пушки
— fly-before-buy procurement concept— fuzeless shell concept— high-low mix concept -
78 estimate
-
79 policy
политика; военно-политическая стратегия; руководящие принципы [установки]; доктрина; ( установленный) порядок; основные принципы; совокупность приемов [методов]; правила; нормативы; см. тж. concept; doctrine; posture; principle; strategyC3 policy — основные принципы использования систем руководства, управления и связи
— hair grooming policy -
80 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
См. также в других словарях:
balance — I n. 1) to strike a balance between 2) to keep; recover one s balance 3) to lose one s balance 4) to disturb, upset the balance; to throw smt. off balance 5) a delicate balance 6) (bookkeeping) a trial balance 7) a bank; credit; debit; foreign… … Combinatory dictionary
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