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1 sky advertising
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2 sky advertising
рекл. = aerial advertising -
3 sky advertising
Реклама: воздушная реклама (надписи и транспаранты на воздушных шарах, а также транспаранты, буксируемые лёгкими самолётами или вертолётами), реклама в небе -
4 sky advertising
<ad> ■ Luftwerbung f -
5 sky advertising
n. uçakla reklâm -
6 sky advertising
n. uçakla reklâm -
7 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
8 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
9 advertising
реклама; рекламирование; рекламный♦ advertising-to-sales (A/S) "реклама-сбыт" (показатель)♦ adversary advertising противодействующая реклама♦ arena advertising реклама на щитах, размещенных по периметру стадиона♦ awareness-building advertising реклама для создания осведомленности♦ bait advertising реклама "с наживкой"; искушающая реклама♦ "bait and switch" advertising многообещающая завлекающая реклама, по которой купить товар на объявленных условиях очень сложно♦ block advertising реклама в специальных блоках в перерывах между программами♦ comparative advertising сравнительная реклама; реклама, использующая сравнение с другим (собственным или чужим) товаром♦ consumer advertising потребительская реклама; реклама, направленная на конечного потребителя♦ coop(erative) advertising совместная реклама производителя и дилера (оплачиваемая обычно 50:50)♦ corporate advertising корпоративная реклама; имиджевая реклама♦ crossruff advertising коллективная реклама♦ deceptive advertising дезинформирующая покупателя реклама♦ direct advertising прямая реклама; реклама, раскладываемая непосредственно в почтовые ящики потребителей♦ drip advertising "капающая" реклама; реклама постоянно появляющаяся в одном и том же СМИ (может быть одним и тем же размером, в одном и том же месте, в один и тот же день и т.д.)♦ free editorial advertising реклама за счет издателя♦ general advertising общая реклама нескольких компаний, действующих в одной сфере; массовая реклама; общенациональная реклама♦ goodwill advertising имиджевая реклама♦ horizontal advertising совместная реклама производителей из одной сферы♦ litter-bin advertising реклама на мусорных урнах♦ mail-order advertising реклама посылочной торговли♦ natural break advertising реклама в естественных перерывах между программами♦ position media advertising наружная реклама♦ scene advertising рекламная распродажа♦ self advertising самореклама♦ shirt-board advertising реклама на вкладках для воротничков мужских рубашек (вставляемых в прачечных после стирки для сохранения формы)♦ show-window advertising витринная реклама♦ sky advertising воздушная реклама; реклама на буксируемых в небе транспарантах, на воздушных шарах, самолетах и т.д.♦ special occasion advertising реклама, использующая различные общественные мероприятия♦ undisplay advertising строчная рубричная реклама♦ vertical advertising вертикальная реклама; совместная реклама производителя и дистрибьютора♦ walking advertising "ходячая реклама"; человек, носящий рекламный щит, транспарант и т.д. -
10 sky
(the part of space above the earth, in which the sun, moon etc can be seen; the heavens: The sky was blue and cloudless; We had grey skies and rain throughout our holiday; The skies were grey all week.) nebo- sky-blue- sky-diving
- sky-diver
- sky-high
- skyjack
- skyjacker
- skylight
- skyline - the sky's the limit* * *I [skái]1.nounnebo, nebesni svod; podnebje, klima; aeronautics zračni prostor; obsolete oblaki; colloquially zgornja vrsta slik (na razstavi slik); plural nebesain the skies figuratively (kot) v nebesih, presrečento the sky (skies) — do neba, čez vse mereout of a clear sky — iz vedrega neba (zlasti figuratively)the sky is blue (cloudy, overcast) — nebo je modro (oblačno)to praise (to laud) to the skies figuratively do nebes povzdigovati, v zvezde kovatito rise to the skies — dvigati se v nebo, v oblakeif the sky fall we shall catch larks figuratively ne izplača se brigati za tisto, kar ne more biti;2.adjectivesky-reaching, sky-touching — do neba segajočsky advertising commerce reklama na nebu (ki jo napiše letalo)sky hook American colloquially balon, sondasky train aeronautics leteči tovorni vlak (veliko transportno letalo)sky troops aeronautics military padalske četesky truck aeronautics American transportno letalo, leteči tovorni vlakII [skái]transitive verbsuniti (žogo), da zleti visoko v zrak; obesiti (sliko) visoko na steno -
11 aerial advertising
рекл. воздушная реклама, реклама в воздухе [небе\], аэрореклама (включает рекламные сообщения и транспаранты на воздушных шарах и дирижаблях, буксировку транспарантов с рекламой легкими самолетами или вертолетами; рекламные сообщения в небе, написанные дымовой струей самолета)Syn:See: -
12 price
1. сущ.1) эк. цена (денежное выражение стоимости товара, т. е. количество денежных единиц, которое должно быть уплачено за единицу товара; термин также может относиться к количеству другого товара, которое необходимо отдать в обмен на данный товар)ATTRIBUTES: actual 1. 1), adjustable 1. 2), adjusted 1. 1), administered 1. 1), 1. 2), arm's length, base 3. 2), base period, basic 3. 5), best 2. 5), budget 3. 2), n1&g1n1а clean 1. 1), comparable, competitive 1. 1), &2а current 1. 2), depressed 1. 2), а dirty 1. 1), discount 1. 1), а domestic 1. 2) а), dutiable, duty-paid, fair 2. 5), n1 final 1. 2), firm II 1. 1) б), fixed II 1. 4) б), flat 2. 5), n2&g2n4 flexible 1. 2), б full 1. 2), going, graduated 1. 2), gross II 1. 3) а), internal II 1. 2) а), negotiable 1. 2), negotiated, net 3. 2), n1а nominal II 1. 3) а), original 2. 5), n1 pegged 1. 2), planned, premium 2. 5), n2&g1n3б present I 2. 2) а), published, quoted I 2. 2) а), I 2. 3) а), I 2. 4) а), reasonable 1. 2), regular 1. 1), set 2. 5), n1 special I 1. 6) а), standard 2. 5), n2 stated 1. 1), target 3. 2), threshold, total 2. 5), n4 usual, variable II 1. 2) а), advertise 1. 1), discount 2. 5), n1 suggest 1. 1)
aggregate price — совокупная [суммарная, общая, итоговая\] цена
Option is the right to buy or sell a specified quantity of a security at an agreed price. — Опцион — это право купить или продать определенное количество ценных бумаг по согласованной цене.
consumer-friendly [customer-friendly, user-friendly\] price — цена, приемлемая для потребителя [клиента, пользователя\]*; цена, дружественная к потребителю [клиенту, пользователю\]*
estimated price — ориентировочная [предполагаемая\] цена
The price was fabulous and so was the room and continental breakfast. — Цена была просто сказочной, так же как и комната, и континентальный завтрак.
famine prices — недоступные цены; дороговизна ( как при товарном голоде)
give-away price — бросовая цена, крайне низкая цена
honest price — честная цена, справедливая цена
prevailing price — преобладающая [господствующая\] цена
reduced price — сниженная [пониженная\] цена
remunerative price — выгодная [прибыльная\] цена; цена, дающая [обеспечивающая\] прибыль; цена, обеспечивающая получение прибыли
stable [steady, stationary\] prices — стабильные цены
top price — высшая [максимальная, потолочная\] цена
Prices are exclusive of VAT. — Цены не включают НДС.
VAT inclusive price, price inclusive of VAT — цена с НДС, цена с учетом НДС; цена, включая НДС
Prices shown are VAT inclusive. — Указанные цены включают НДС.
GST inclusive price, price inclusive of GST — австр., новозел. цена, включая налог на товары и услуги*; цена с учетом налога на товары и услуги*; цена с налогом на товары и услуги*
dollar price, price in dollars — цена в долларах
The real price in silver is only $0.229 a gallon. — Реальная цена в серебре составляет всего лишь $0.229 за галлон.
crude oil price ( COP) — цена на сырую нефть
Farmland prices are continuing to rise, but it's not so much due to farmers trying to outbid one another. — Цены на сельскохозяйственную землю продолжают расти, но это не так уж зависит от фермеров, старающихся перебить цены друг друга.
member price — цена для членов/участников
COMBS:
price decline, reduction in price(s), fall in price(s), decline in price(s), price decrease, decrease in price(s), downturn in price(s), price downturn, drop in price(s), drop of price(s), dip in price(s) — снижение [падение\] цен(ы)
jump [bounce\] in prices — скачок цен, резкое повышение цен
agricultural product prices, farm product prices — цены на сельскохозяйственную продукцию
price per gallon, per gallon price — цена за галлон
at a price of $1 per copy — по цене (в) 1 долл. за экземпляр
price per person — цена на (одного) человека, цена с человека
for half price — за половинную цену, за полцены
at current [present, going\] prices — по текущим ценам
at a greatly reduced price — по значительно сниженной цене, с большой скидкой
to sell (smth.) at a discount price — продавать (что-л.) со скидкой [с дисконтом\]
to sell at a sacrifice price — продавать по убыточной цене, продавать себе в убыток
to buy (smth.) at a premium price — покупать (что-л.) с премией [с надбавкой, по более высокой цене\]
at a price below $55 — по цене ниже $55
U.S. companies with a stock price above $500 — американские компании с ценами акций, превышающими $500
The base price under the contract is $21 per unit. — Базовая цена по контракту [в соответствии с контрактом\] составляет $21 за единицу.
Price before discount is $32.95. — Цена до скидки составляет $32.95.
The purchase price after discount is $51000. — Покупная цена после скидки — $51000.
to put a price on smth. — назначать цену за что-л., оценить что-л.
to make a price — объявлять цену, назначать цену
to arrive at a price — устанавливать цену, определять цену; договариваться о цене
to bargain on [about\] a price — торговаться о цене, торговаться из-за цены
to knock $1 off price — сбавлять [снижать\] цену на $1, делать скидку с цены на $1
to bring down [to cut, to lower, to reduce, to slash, to roll back, to shave, to undercut, to scale down, to force down, to put down, to send down, to squeeze down, to mark down\] prices, to send prices down, to put prices down, to ease prices — понижать [снижать, срезать\] цены
to hike [to increase, to mark up, to raise, to enhance, to bump up, to boost\] prices; to bid up prices, to push up prices, to force up prices, to send prices up, to send up prices — повышать цены; вздувать [взвинчивать\] цены
Natural gas, in particular, has increased in price during the past year. — В частности, за прошлый год подорожал природный газ.
to go down in price, to decrease in price, to fall in price, to decline in price, to sink in price, to drop in price — понижаться в цене, дешеветь
to keep to the price — придерживаться (какой-л.) цены
We will do our very best to keep the price as low as possible. — Мы приложим все усилия, чтобы сохранить цену на как можно более низком уровне.
to keep down prices, to keep prices down — не допускать повышения цен
to gripe about prices — выражать недовольство по поводу (высоких) цен, жаловаться на (высокие) цены
to administer prices, to regulate prices — регулировать цены
to control prices — регулировать [контролировать\] цены
prices eased [dropped, dipped\] — цены снизились [упали\]
prices tend downward(s)/upward(s) — цены имеют тенденцию к понижению/повышению
Prices closed firm yesterday. — Вчера цены окрепли к закрытию.
Gold prices closed down $3.80 to $554.60/oz. — Цены золота закрылись с понижением на $3,80, сократившись до уровня в $554,60 за унцию.
The price works out to [at\] $29. — Цена составляет 29 долларов.
See:absolute price, accounting price, acquisition price, actual price, adjustable price, adjusted price, administered price, admission price, advertised price, advertising price, after-hours price, agricultural price, all-in price, all-inclusive price, arbitrage price, arbitrage-free price, arm's length price, ask price, asked price, asking price, auction price, bargain price, bargain sale price, bargained price, base period price, base price, base-point price, basic price, basing-point price, basis price, best price, bid price, bond price, book price, border price, bride price, brideprice, budget price, budget-conscious price, budget-friendly price, budget-pleasing price, buy price, buyback price, buyer's price, buying price, C&F price, call price, cancellation price, cartel price, cash price, catalogue price, ceiling price, CFR price, CIF price, CIP price, clean price, close price, closing price, comparable prices, competitive price, consumer price, contract price, conversion price, cost and freight price, cost price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, 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insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, 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insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price 1. 1) а), cost, insurance, freight price 1. 3) а), cost, insurance, freight price 1. 1) а), cost, insurance, freight price 1. 3) а), а cost, insurance, freight price 1. 1) а), а cost, insurance, freight price 1. 1) а), б cost, insurance, freight price 1. 3) а) cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price 2., cost, insurance, freight price 2., cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price, cost, insurance, freight price 2., cost, insurance, freight price2) общ. цена, жертва, платаATTRIBUTES:
at any price — любой ценой, во что бы то ни стало
not at any price — ни за что; ни при каких обстоятельствах
to pay the price — расплачиваться, уплатить цену
These individuals are often willing to pay the price for success by investing time, energy, and even money into developing their success. — Эти люди часто готовы платить за успех, вкладывая свое время, силы и даже деньги в достижение этого успеха.
We all have to pay a high price for freedom. — Мы все вынуждены дорого платить за свободу.
The price of progress was paid with the blood of the American Indian. — За прогресс было заплачено кровью американских индейцев.
Syn:worth 1. 2), value 1. 2)3) общ. ценностьabove [beyond, without\] price — бесценный
See:unpriced 2)2. гл.1) эк. назначать цену, оценивать (определять, по какой цене должен продаваться данный товар или услуга); указывать цену ( на товаре)the seller priced the house at $359000 — продавец оценил дом в $359000
to be priced at $10 — быть оцененным в $10
The book is priced at $30.00 plus shipping and handling of $5.00. — Книга оценена в 30 долл. плюс затраты на погрузку и перевозку в размере 5 долл.
See:misprice, overprice 1., preprice, price out 1., price-conscious, priced, pricer, pricing, reprice, underprice 1., unpriced2) эк. узнавать цену, прицениватьсяyou can price the different models and compare features — вы можете прицениться к разным моделям и сравнить характеристики
I did make the usual trip to the local home improvement store and priced the different models. — Я все-таки посетил местный магазин бытовых товаров и приценился к различным моделям.
* * *
abbrev.: PX price цена; стоимость; курс.* * *• /vt/ оценивать• 1) цена; 2) /stock exchange/ курс; 3) ценовой* * *. . Словарь экономических терминов .* * *сумма, которую следует уплатить при приобретении товара или услуги; обычно имеет денежное выражение-----денежное выражение обязательства произвести платеж за проданную продукцию, выполненные работы или оказанные услуги -
13 ver
ver 1 sustantivo masculino 1 ( aspecto):◊ ser de buen ver to be good-looking o attractive2 ( opinión):◊ a mi/su ver in my/his view
ver 2 ( conjugate ver) verbo transitivo 1◊ ¿ves algo? can you see anything?;no se ve nada aquí you can't see a thing in here; lo vi hablando con ella I saw him talking to her esa película ya la he visto I've seen that movie before; no poder (ni) ver a algn: no la puede ver he can't stand her 2 (entender, notar) to see;◊ ¿no ves lo que está pasando? don't o can't you see what's happening?;se la ve preocupada she looks worried; hacerse ver (RPl) to show off 3 ¡ya verás lo que pasa! you'll see what happens; ¡ya se verá! we'll see◊ ¡nunca he visto cosa igual! I've never seen anything like it!;¡si vieras lo mal que lo pasé! you can't imagine how awful it was!; ¡hubieras visto cómo se asustaron! (AmL) you should have seen the fright they got! 4◊ a ver: (vamos) a ver ¿de qué se trata? OK o all right, now, what's the problem?;está aquí, en el periódico — ¿a ver? it's here in the newspaper — let's see; apriétalo a ver qué pasa press it and see what happens; a ver si escribes pronto make sure you write soon 5a) ( estudiar):tengo que ver cómo lo arreglo I have to work out how I can fix it; ya veré qué hago I'll decide what to do later◊ ¿la ha visto un médico? has she been seen by a doctor yet?6a) (juzgar, considerar):a mi modo or manera de ver the way I see it no le veo la gracia I don't think it's funny 7 (visitar, entrevistarse con) ‹amigo/pariente› to see, visit; ‹médico/jefe› to see;◊ ¡cuánto tiempo sin verte! I haven't seen you for ages!8◊ tener … que ver: ¿y eso qué tiene que ver? and what does that have to do with it?;no tengo nada que ver con él I have nothing to do with him; ¿qué tiene que ver que sea sábado? what difference does it make that it's Saturday? verbo intransitivo 1 ( percibir con la vista) to see; no veo bien de lejos/de cerca I'm shortsighted/longsighted 2 ( constatar):◊ ¿hay cerveza? — no sé, voy a ver is there any beer? — I don't know, I'll have a look;pues verás, todo empezó cuando … well you see, the whole thing began when … 3 ( pensar) to see; estar/seguir en veremos (AmL fam): todavía está en veremos it isn't certain yet; seguimos en veremos we still don't know anything verse verbo pronominal 1 ( refl) (percibirse, imaginarse) to see oneself 2 ( hallarse) (+ compl) to find oneself; me vi obligado a despedirlo I had no choice but to dismiss him 3 (esp AmL) ( parecer): no se ve bien con ese peinado that hairdo doesn't suit her 4 ( recípr)◊ nos vemos a las siete I'll meet o see you at seven;¡nos vemos! (esp AmL) see you! verse con algn to see sb
ver 1 m (aspecto exterior) aún estás de buen ver, you're still good-looking
ver 2 I verbo transitivo
1 to see: vi tu cartera sobre la mesa, I saw your wallet on the table
no veo nada, I can't see anything
puede ver tu casa desde aquí, he can see your house from here ➣ Ver nota en see; (mirar la televisión) to watch: estamos viendo las noticias de las tres, we are watching the three o'clock news (cine) me gustaría ver esa película, I'd like to see that film
2 (entender) no veo por qué no te gusta, I can't see why you don't like it (considerar) a mi modo de ver, as far as I can see o as I see it
tus padres no ven bien esa relación, your parents don't agree with that relationship (parecer) se te ve nervioso, you look nervous
3 (averiguar) ya veremos qué sucede, we'll soon see what happens fam (uso enfático) ¡no veas qué sitio tan bonito!, you wouldn't believe what a beautiful place!
4 a ver, let's see: a ver si acabamos este trabajo, let's see if we can finish this job
me compré un compacto, - ¿a ver?, I bought a compact disc, - let's have a look!
5 (ir a ver, visitar) to see, visit: le fui a ver al hospital, I visited him in hospital
II verbo intransitivo
1 to see: no ve bien de lejos, he's shortsighted, US nearsighted
2 (dudar, pensar) ¿me prestas este libro?, - ya veré, will you lend me this book?, - I'll see
3 (tener relación) no tengo nada que ver con ese asunto, I have nothing to do with that business
solo tiene cincuenta años, - ¿y eso qué tiene qué ver?, he's only fifty, - so what? Locuciones: no poder ver a alguien: no puede (ni) verle, she can't stand him
¿To see, to watch o to look?
Los tres verbos reflejan tres conceptos muy distintos. To see hace referencia a la capacidad visual y no es fruto de una acción deliberada. A menudo se usa con can o could: I can see the mountains from my bedroom. Puedo ver las montañas desde mi dormitorio.
To look at implica una acción deliberada: I saw an old atlas, so I opened it and looked at the maps. Vi un atlas antiguo, así que lo abrí y miré los mapas.
To watch también se refiere a una acción deliberada, a menudo cuando se tiene un interés especial por lo que ocurre: I watched the planes in the sky with great interest. Miraba los aviones en el cielo con gran interés. Igualmente puede indicar el paso del tiempo (we watched the animals playing for half an hour, durante media hora observamos cómo jugaban los animales), movimiento (they stood there watching the cars drive off into the distance, se quedaron allí de pie viendo cómo se marchaban los coches) o vigilancia (the policemen have been watching this house because they thought we were thieves, los policías estaban vigilando la casa porque pensaban que éramos ladrones). Para hablar de películas u obras de teatro usamos to see: Have you seen Hamlet?, ¿Has visto Hamlet? To watch se refiere a la televisión y los deportes en general: I always watch the television in the evening. Siempre veo la televisión por las noches. I like to watch football. Me gusta ver el fútbol. Al hablar de programas o partidos específicos podemos usar tanto to watch como to see: I like to see/watch the news at 9:00. Me gusta ver las noticias a las 9.00. Did you see/watch the match last night?, ¿Viste el partido anoche? ' ver' also found in these entries: Spanish: A - abundante - acabar - aclararse - aconsejar - acordar - acordarse - acostumbrada - acostumbrado - actual - actualmente - acuerdo - adentro - adición - advertir - agradecer - aguantar - aguardar - ahora - alegre - almuerzo - alquiler - alta - alto - amarilla - amarillo - americanada - amplia - amplio - añadir - anexa - anexo - añorar - apartamento - apellido - apetecer - apreciar - arrepentirse - arriesgarse - atreverse - aún - ausente - ayudar - bajar - bastante - burra - burro - cachorra - cachorro - caliente English: able - add - add up - addition - advertising - afloat - afraid - afternoon - aghast - ajar - akin - alight - alike - alive - all - allow - alone - already - although - among - amongst - and - another - apartment - appear - appendix - arouse - as - ashamed - asleep - assassin - assassinate - assassination - associate - attorney - averse - awake - awaken - aware - bar - barrister - bath - be - beat - beer - beg - benefit - between - billion - bite -
14 in
§ -ში, -ით, -თ; to be in შინ ყოფნა ins and outs 1.დეტალები, წვრილმანები; 2.ხვრელები; in order to იმიტომ რომ§1 შიგ, შიგნით, შე-●●to be in **to be in for sth **I'm afraid we are for a rain ვშიშობ, გაგვიწვიმდებაto be in on sth **I'd like to be in on this competition ამ შეჯიბრში მონაწილეობის მიღებას ვისურვებდი2 **he knows all the ins and all the outs of this business ამ საქმის ყველა წვრილმანი / ყველაფერი იცის3 ში-, ზე-●●what would you do in my place? ჩემს ადგილას რას იზამდი?he cut the melon in two ნესვი შუაზე / ორად გაჭრაin the morning / afternoon / everything / daytime დილით / ნაშუადღევს / საღამოს / დღისითnot one in ten of the girls could sew ათ გოგონაში არც-ერთმა არ იცოდა კერვაin secret / earnest საიდუმლოდ / სერიოზულადin advance § წინდაწინ, წინასწარ; § წინin good humour // in low spirits კარგ გუნებაზე // ცუდ გუნებაზე, უხასიათოდ, უქეიფოდ4 (in-) უ-, არა-: attractive-inattentive - ყურადღებიანი-უყურადღებო, definite-indefinite - განსაზღვრული-განუსაზღვერელი, organic-inorganic - ორგანული-არაორგანულიin accordance with თანახმად, შესაბამისად, გათვალისწინებითin three days სამ დღეში, სამი დღის შემდეგin these days ჩვენ დროს, ახლაin due course თავის დროზე / როცა საჭირო იქნებაin a general way ჩვეულებრივი გზით / წესითin some degree რაღაც დონემდე, ნაწილობრივin detail დაწვრილებით, დატალურად, გამოწვლილვითin the ensuing year მომდევნო / შემდეგ წელსin my estimation ჩემი აზრით / ვარაუდით / შეფასებითin my (his, etc.) eyes ჩემი (მისი და ა. შ.) აზრითin front წინა ნაწილი, ფასადიin a word ერთი სიტყვით // მოკლედ რომ ვთქვათin honour of პატივსაცემად, პატივისცემის ნიშნად, რისიმე აღსანიშნავადin two volumes ორ ტომად/წიგნადin mid air ცასა და მიწას შორის // ჰაერშიin isolation მარტო, იზოლაციაშიin a number of cases ზოგიერთ / რიგ შემთხვევაშიin record time სარეკორდო სისწრაფით / დროშიin / with regard to... რაც შეეხება…,in other respects სხვა მხრივ, სხვაგვარადin order not to რომ არ / რათა არin order to / that რომ, იმისათვის რომ, რათაin passing გავლით, გზადin your / his place… შენი რომ ვიყო / მის ადგილას რომ ვიყო...in the process of პროცესში / დროსin all likelihood ალბათ,ძალინ შესაძლებელიაI`m all in მთლად გამოვიფიტეall in all სულ // საერთო ჯამშიI'll call you back in ten minutes ათ წუთში დაგირეკავ / გადმოგირეკავthe library is in his care ბიბლიოთეკის გამგეა // ბიბლიოთეკა აბარიაdon’t throw it away, it may come in handy / useful ნუ გადააგდებ, იქნებ გამოგვადგესhe got red in the face წამოჭარხლდა / სახე აელეწაI'm in your debt თქვენი მოვალე ვარ // თქვენგან დავალებული ვარcome in directly! დაუყოვნებლივ / მყისვე შემოდი!I’m in no doubt about his ability ეჭვი არ მეპარება, რომ ნიჭიერია●●she is weak in the head ჭკუათხელია●●what are your tastes in music? როგორი მუსიკა გიყვარს? -
15 low
I 1. adjective1) (not reaching far up) niedrig; niedrig, flach [Absätze, Stirn]; flach [Relief]2) (below normal level) niedrig; tief [Flug]; flach [Welle]; tief ausgeschnitten [Kleid]; tief [Ausschnitt]3) (not elevated) tief liegend [Wiese, Grund, Land]; tiefhängend [Wolke]; tief stehend [Gestirne]; tief [Verbeugung]4) (inferior) niedrig; gering [Intelligenz, Bildung]; gewöhnlich [Geschmack]6) (Cards) niedrig7) (small in degree) niedrig; gering [Sichtweite, Wert]have a low opinion of somebody/something — von jemandem/etwas keine hohe Meinung haben
9) (nearly gone) fast verbraucht od. aufgebraucht2. adverbrun low — allmählich ausgehen od. zu Ende gehen. See also academic.ru/43997/lower">lower II 1.
2) (to a low level)prices have gone too low — die Preise sind zu weit gefallen
4)3. nounlay somebody low — (prostrate) jemanden niederstrecken (geh.)
1) (Meteorol.) Tief, das2) Tiefststand, der; see also all-timeII intransitive verb[Kuh:] muhen* * *I 1. [ləu] adjective1) (not at or reaching up to a great distance from the ground, sea-level etc: low hills; a low ceiling; This chair is too low for the child.) niedrig2) (making little sound; not loud: She spoke in a low voice.) leise3) (at the bottom of the range of musical sounds: That note is too low for a female voice.) tief4) (small: a low price.) niedrig6) (near the bottom in grade, rank, class etc: low temperatures; the lower classes.) niedrig2. adverb(in or to a low position, manner or state: The ball flew low over the net.) niedrig- lower- lowly
- lowliness
- low-down
- lowland
- lowlander
- lowlands
- low-lying
- low-tech 3. adjectivelow-tech industries/skills.)- low tide/water- be low on II [ləu] verb(to make the noise of cattle; to moo: The cows were lowing.) brüllen* * *low1[ləʊ, AM loʊ]I. adj1. (in height) niedrigat a \low altitude in geringer Höhe\low heels flache [o niedrige] Absätze\low neckline tiefer Ausschnitt\low slope flacher Abhangthe dress has a \low waist das Kleid hat eine tief angesetzte Taille2. (in number) gering, wenig\low attendance geringe Besucherzahl\low blood pressure niedriger Blutdruck\low calibre kleines Kaliberto be \low in calories/cholesterol kalorien-/cholesterinarm seinto be \low in funds wenig Geld haben, knapp bei Kasse sein famto keep sth \low etw niedrig halten3. (depleted) knapp\low stocks geringe Vorrätewe were getting \low on supplies unsere Vorräte waren fast erschöpftthe batteries are running \low die Batterien sind fast leerthe bulb was \low die Glühbirne brannte nur noch schwach4. (not loud) leise\low groaning verhaltenes Stöhnenin a \low voice mit leiser [o gedämpfter] Stimme5. (not high-pitched) voice tief\low pitch tiefe Stimmlageon a \low burner [or flame] auf kleiner Flamme\low frequency Niederfrequenz f\low heat schwache Hitzeroast the chicken at \low heat braten Sie das Hähnchen bei niedriger Hitze7. (not good)\low morale schlechte Moralto have a \low opinion of sb von jdm nicht viel halten\low quality minderwertige Qualitätto hold sth in \low regard etw geringschätzen\low self-esteem geringe Selbstachtung\low visibility schlechte Sicht8. (not important) niedrig, geringto be a \low priority nicht so wichtig sein\low trick gemeiner Trickto get \low gemein [o niederträchtig] seinhow \low can you get? wie tief willst du noch sinken?10. (sad)in \low spirits niedergeschlagen, in gedrückter Stimmungto feel \low niedergeschlagen [o deprimiert] seinII. adv1. (in height) niedrigto be cut \low dress, blouse tief ausgeschnitten seinto fly \low tief fliegen2. (to a low level) tiefto turn the music \lower die Musik leiser stellenturn the oven on \low stell den Ofen auf kleine Hitze3. (cheap) billigto buy \low billig [o günstig] einkaufen4. (not loudly) leiseto speak \low leise sprechen5. (not high-pitched) tiefto sing \low tief [o mit tiefer Stimme] singenIII. nto be at a \low auf einem Tiefpunkt seinexpected \lows near 0° C today die Tiefstwerte liegen heute vermutlich bei 0° Crecord \low Rekordtief nt3. AUTO erster Gangput the car in \low legen Sie den ersten Gang ein5.low2[ləʊ, AM loʊ]I. n Muhen nt* * *I [ləʊ]1. adj (+er)1) niedrig; form of life, musical key nieder; bow, note tief; density, intelligence gering; food supplies knapp; pulse schwach; quality gering; light gedämpft, schwach; (pej) minderwertig (pej); (LING) vowel offen; (MATH) denominator kleinthe sun was low in the sky — die Sonne stand tief am Himmel
that punch was a bit low — der Schlag war etwas tief
2)(= not loud or shrill)
to speak in a low voice — leise sprechen3) (= socially inferior, vulgar) birth nieder, niedrig; rank, position untergeordnet, niedrig; character, company schlecht; trick gemeinI really felt low having to tell him that — ich kam mir richtig gemein vor, dass ich ihm das sagen musste
how low can you get! — wie kann man nur so tief sinken!
the patient is rather low today —
to be in low health to be in low spirits — bei schlechter Gesundheit sein in gedrückter Stimmung sein, bedrückt or niedergeschlagen sein
to feel low — sich nicht wohlfühlen or gut fühlen; (emotionally) niedergeschlagen sein
to make sb feel low (events) — jdn mitnehmen, jdm zu schaffen machen; (people) jdn mitnehmen or bedrücken
2. advaim nach unten; speak, sing leise; fly, bow tiefI would never sink so low as to... — so tief würde ich nie sinken, dass ich...
share prices went so low that... —
to lay sb low (Brit) (punch) — jdn zu Boden strecken; (disease) jdn befallen
to play low (Cards) — um einen niedrigen or geringen Einsatz spielen
3. n2) (AUT: low gear) niedriger GangII1. n(of cow) Muh nt2. vimuhen* * *low1 [ləʊ]A adj1. auch fig niedrig (Gebäude, Lohn, Preis, Stirn, Zahl etc):low brook seichter Bach;low speed geringe Geschwindigkeit;low in calories kalorienarm;low in fat fettarm;bring low figa) jemanden demütigen,b) jemanden ruinieren;a) jemanden niederschlagen, -schießen,2. tief gelegen (Land etc)3. tief (Verbeugung etc):5. a) fast leer (Gefäß)b) fast erschöpft, knapp (Vorrat etc):6. schwach, kraftlos, matt:low pulse schwacher Puls7. Kost etc:a) wenig nahrhaftb) einfach8. gedrückt, niedergeschlagen, deprimiert:a) in gedrückter Stimmung sein,of low date (verhältnismäßig) neuen Datums11. minderwertigof low birth von niedriger Geburt;low life das Leben der einfachen Leute13. a) gewöhnlich, niedrig (denkend oder gesinnt):low thinking niedrige Denkungsartb) ordinär, vulgär (Person, Ausdruck etc)c) gemein, niederträchtig (Trick etc):feel low sich gemein vorkommen ( → A 8)14. nieder, primitiv:low forms of life niedere Lebensformen;low race primitive Rasse15. tief (Ton etc)16. leise (Ton, Stimme etc):in a low voice leise17. LING offenB adv1. niedrig:2. tief:3. fig tief:sunk thus low so tief gesunken4. kärglich, dürftig:live low ein kärgliches Leben führen5. niedrig, mit geringem Einsatz:play low niedrig spielen6. tief (klingend):sing low tief singen7. leise:C s2. METEO Tief(druckgebiet) n3. fig Tief(punkt) n(m), -stand m:low2 [ləʊ]B s Brüllen n, Muhen n* * *I 1. adjective1) (not reaching far up) niedrig; niedrig, flach [Absätze, Stirn]; flach [Relief]2) (below normal level) niedrig; tief [Flug]; flach [Welle]; tief ausgeschnitten [Kleid]; tief [Ausschnitt]3) (not elevated) tief liegend [Wiese, Grund, Land]; tiefhängend [Wolke]; tief stehend [Gestirne]; tief [Verbeugung]4) (inferior) niedrig; gering [Intelligenz, Bildung]; gewöhnlich [Geschmack]5) (not fair) gemein6) (Cards) niedrig7) (small in degree) niedrig; gering [Sichtweite, Wert]have a low opinion of somebody/something — von jemandem/etwas keine hohe Meinung haben
8) (in pitch) tief [Ton, Stimme, Lage, Klang]; (in loudness) leise [Ton, Stimme]9) (nearly gone) fast verbraucht od. aufgebraucht2. adverbrun low — allmählich ausgehen od. zu Ende gehen. See also lower II 1.
1) (in or to a low position) tief; niedrig, tief [hängen]; see also high 2. 1)3) (not loudly) leise4)3. nounlay somebody low — (prostrate) jemanden niederstrecken (geh.)
1) (Meteorol.) Tief, das2) Tiefststand, der; see also all-timeII intransitive verb[Kuh:] muhen* * *adj.leise (Stimme) adj.nieder adj.niedrig adj.tief adj. v.blöken (Rind) v.muhen v.
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