-
41 advance
1. n продвижение, движение вперёд2. n воен. наступление3. n воен. продвижение от рубежа к рубежу4. n тех. опережение; упреждение, предварение5. n прогресс; успех; улучшениеindustrial advance — индустриальный прогресс, успехи промышленности
6. n повышение, рост7. n аванс; ссудаto pay in advance — платить заранее, выдавать аванс
8. n амер. предварительная подготовка, подготовительные мероприятия9. n заранее подготовленный репортаж10. n предварительно разосланный или розданный текст11. n воен. передовые силыto be in advance — идти вперёд, спешить
12. a передний, передовой, головной13. a предварительный, опережающий; забегающий вперёдadvance booking — резервирование ; предварительный заказ
14. v продвигаться, идти вперёд, наступать15. v воен. наступатьto advance at the double — продвигаться ускоренным шагом; наступать бегом
16. v двигать вперёд, продвигать17. v передвигать стрелки часов вперёд18. v способствовать; приближать, ускорять19. v делать успехи; продвигаться; развиватьсяmake advance — вносить аванс; делать предложение
20. v продвигать21. v повышатьthe bank has advanced the rate of discount to 15% — банк повысил процент учёта до 15%
22. v повышаться, возрастать23. v ссужать деньги24. v платить авансомdomestic cash advance — внутренний "наличный аванс "
25. v выдвигать26. v тех. наращивать27. v физ. опережатьСинонимический ряд:1. prior (adj.) antecedent; anterior; precedent; preceding; prior2. loan (noun) allowance; credit; loan3. progress (noun) advancement; anabasis; furtherance; headway; march; ongoing; proficiency; progress; stride4. progression (noun) approach; course; impetus; lead; moving forward; procedure; procession; progression; way5. promotion (noun) betterment; boost; enlargement; enrichment; gain; hike; improvement; increase; increment; jump; price rise; promotion; raise; rise6. proposal (noun) offer; offering; overture; proposal; proposition; suggestion; tender7. accelerate (verb) accelerate; bring forward; hasten; precipitate; quicken; speed up; update8. adduce (verb) adduce; allege; cite; lay; present9. come (verb) come; come along; get along; get on; march; move; proceed; progress10. improve (verb) flourish; grow; improve; increase; make progress; thrive11. loan (verb) lend; loan; offer12. move forward (verb) go forward; move forward; move on; push forward; set forward13. promote (verb) dignify; elevate; exalt; jump; prefer; profit; promote; raise; upgrade14. propose (verb) bring to view; broach; deliver; introduce; propose; propound; submit; suggest15. rise (verb) ascend; climb; mount; rise16. urge (verb) better; encourage; forward; foster; further; serve; urge17. before (other) ahead; before; beyond; going before; precedent; preceding; prepublicationАнтонимический ряд:degrade; demote; depress; halt; hesitate; hinder; oppose; recall; recede; retard; retreat; retrogress; return; stand; stop; withhold -
42 prospect
(a) (possibility) chance f, perspective f;∎ what are his prospects of success? quelles chances a-t-il de réussir?;∎ there's little prospect of their winning the match ils ont peu de chances de remporter ou il y a peu d'espoir (pour) qu'ils remportent le match;∎ we had given up all prospect of hearing from you nous avions renoncé à tout espoir d'avoir ou nous pensions ne jamais plus recevoir de vos nouvelles(b) (impending event, situation) perspective f;∎ I don't relish the prospect of working for him la perspective de travailler pour lui ne m'enchante guère;∎ to have sth in prospect avoir qch en vue ou en perspective;∎ he has a bright future in prospect il a un bel avenir en perspective ou devant lui;∎ what are the weather prospects for tomorrow? quelles sont les prévisions météorologiques pour demain?(c) (usu pl) (chance of success) perspectives fpl d'avenir;∎ the prospects are not very good les choses se présentent plutôt mal;∎ the prospect(s) for the automobile industry les perspectives d'avenir de l'industrie automobile;∎ her prospects are bleak ses perspectives d'avenir sont sombres;∎ she's a woman with good prospects c'est une femme qui a de l'avenir ou une femme d'avenir;∎ this company has good prospects/no prospects cette entreprise a un bel avenir devant elle/n'a pas d'avenir;∎ a job with prospects un poste qui offre des perspectives d'avenir;∎ it's a job without any prospects of promotion c'est un poste qui n'offre aucune perspective d'avancement;∎ this job has good promotion prospects ce poste offre de réelles possibilités d'avancement(d) (person → customer) client(e) m,f potentiel(elle) ou éventuel(elle), prospect m; (→ candidate) espoir m; old-fashioned (→ marriage partner) parti m;∎ he's a good prospect for the manager's job c'est un candidat potentiel au poste de directeur;∎ there are two young prospects in the team l'équipe compte deux joueurs prometteurs ou qui ont un bel avenir devant eux;∎ Robbins is a good prospect Robbins a un bel avenir devant lui[prə'spekt] prospecter;∎ to prospect for oil chercher du pétrole;∎ Marketing to prospect for new customers prospecter la clientèle[prə'spekt] (area, land) prospecter►► Marketing prospect pool groupe m de prospects -
43 programme
1. сущ.тж. program1) общ. программа, план (совокупность упорядоченных действий, которые необходимо выполнить в течение определенного периода времени с указанием исполнителей и участников)to carry out programme, to implement a programme — осуществлять [претворять в жизнь\] программу
Syn:See:advertising programme, Arab Trade Financing Programme, Commodity Import Program, Cooperator Program, Dairy Export Incentive Program, European Recovery Program, Export Enhancement Program, Foreign Buyer Program, Foreign Market Development Cooperator Program, Foreign Market Development Program, Integrated Programme for Commodities, International Buyer Program, International Comparison Program, Investment Sector Loan Program, loyalty programme, Market Access Program, Market Promotion Program, Single Market Programme, Structural Adjustment Programme, Targeted Export Assistance Program, Visa Waiver Program, single-use plan, project, government programme, program manager 1) Committee on Food Aid Policies and Programmes, United Nations Development Programme, World Food Programme2) комп. (компьютерная) программа (последовательность компьютерных операций, записанных по специальной форме, которую может распознать компьютер)See:3) СМИ представление, спектакль2. гл.тж. program1) упр. составлять программу [план\]; планироватьThis meeting is programmed for November. — Это собрание запланировано на ноябрь.
2) комп. программировать ( задавать программу или последовательность операций) -
44 become
past tense - became; verb1) (to come or grow to be: Her coat has become badly torn; She has become even more beautiful.) volverse, ponerse, convertirse2) (to qualify or take a job as: She became a doctor.) hacerse, llegar a ser3) ((with of) to happen to: What became of her son?) ser de4) (to suit: That dress really becomes her.) sentar bien, quedar bien•- becoming- becomingly
become vb1. hacerse / convertirse en / llegar a ser2. hacerse / volverse / ponerseshe became angry se puso furiosa / se enfadótr[bɪ'kʌm]1 (with noun) convertirse en, hacerse, llegar a ser■ to become a doctor/teacher hacerse médico,-a/maestro,-a2 (change into) convertirse en, transformarse en■ to become mad volverse loco,-a, enloquecer■ to become fat ponerse gordo,-a, engordar■ to become angry ponerse enfadado,-a, enfadarse■ to become sad ponerse triste, entristecerse■ to become deaf quedarse sordo,-a, ensordecerse■ to become blind quedarse ciego,-a\SMALLIDIOMATIC EXPRESSION/SMALLwhat has become of...? ¿qué ha sido de...?■ what has become of your sister? ¿qué ha sido de tu hermana?: hacerse, volverse, ponersehe became famous: se hizo famosoto become sad: ponerse tristeto become accustomed to: acostumbrarse abecome vt1) befit: ser apropiado para2) suit: favorecer, quedarle bien (a alguien)that dress becomes you: ese vestido te favorecep.p.(Participio pasivo de "to become")v.(§ p.,p.p.: became, become) = convenir v.(§pres: -vengo, -vienes...-venimos) pret: -vin-fut: -vendr-•)• convertirse v.• convertirse en v.• devenir v.(§pres: -vengo, -vienes...-venimos) pret: -vin-fut: -vendr-•)• hacerse v.• llegar a ser v.• ponerse v.• resultar v.• volverse v.bɪ'kʌm
1.
to become arrogant/distant — volverse* arrogante/distante
to become famous — hacerse* famoso
she soon became bored/tired — pronto se aburrió/se cansó
to become a lawyer — hacerse* abogado
2.
vta) ( befit) (frml) (often neg) ser* apropiado parab) ( suit) favorecer*Phrasal Verbs:[bɪ'kʌm] (pt became) (pp become)1. VI1) (=grow to be)to become ill — ponerse enfermo, enfermar
to become old — hacerse or volverse viejo
to become red — ponerse rojo, enrojecerse
it became known that... — se supo que..., llegó a saberse que...
2) (=turn into) convertirse en, transformarse enthe building has become a cinema — el edificio se ha convertido or transformado en cine
2.IMPERS VBwhat has become of him? — ¿qué ha sido de él?
what will become of me? — ¿qué será de mí?
whatever can have become of that book? — ¿dónde estará ese libro?
3.VT (=look nice on) favorecer, sentar bienBECOME, GO, GET The translation of become/go/ get depends on the context and the type of change involved and how it is regarded. Very often there is more than one possible translation, or even a special verb to translate get + ((adjective)) (e.g. get angry - enfadarse), but here are some general hints.
Become {etc} + adjective
► Use pon erse to talk about temporary but normal changes:
I got quite ill Me puse muy malo
He went pale Se puso blanco
You've got very brown Te has puesto muy moreno
He got very angry Se puso furioso ► Use vol verse to refer to sudden, longer-lasting and unpredictable changes, particularly those affecting the mind:
He has become very impatient in the last few years Se ha vuelto muy impaciente estos últimos años
She went mad Se volvió loca ► Use que dar(se) especially when talking about changes that are permanent, involve deterioration and are due to external circumstances. Their onset may or may not be sudden:
He went blind (Se) quedó ciego
Goya went deaf Goya (se) quedó sordo
Q uedar(se) is also used to talk about pregnancy:
She became pregnant (Se) quedó embarazada ► Use hac erse for states resulting from effort or from a gradual, cumulative process:
They became very famous Se hicieron muy famosos
The pain became unbearable El dolor se hizo insoportable ► Use lle gar a ser to suggest reaching a peak:
The heat became stifling El calor llegó a ser agobiante
Become {etc} + noun
► Use hac erse for career goals and religious or political persuasions:
He became a lawyer Se hizo abogado
I became a Catholic in 1990 Me hice católico en 1990
He became a member of the Green Party Se hizo miembro del Partido Verde ► Use lle gar a + ((noun)) and llegar a ser + ((phrase)) for reaching a peak after a period of gradual change. This construction is often used to talk about professional accomplishments:
If you don't make more effort, you'll never get to be a teacher Si no te esfuerzas más, no llegarás a profesor
Castelar became one of the most important politicians of his time Castelar llegó a ser uno de los políticos más importantes de su época
Football became an obsession for him El fútbol llegó a ser una obsesión para él ► Use con vertirse en for long-lasting changes in character, substance and kind which take place gradually:
Those youngsters went on to become delinquents Aquellos jóvenes se convirtieron después en delincuentes
Over the years I have become a more tolerant person Con los años me he convertido en una persona más tolerante
Water turns into steam El agua se convierte en vapor ► Use que dar(se) + ((adjective)) to talk about changes, particularly when they are permanent, for the worse and due to external circumstances. Their onset may or may not be sudden:
She became a widow (Se) quedó viuda ► To translate hav e turned into {or} have become {etc} + ((noun)) in emphatic phrases particularly about people, you can use estar hecho un(a) + ((noun)):
Juan has become a really good pianist Juan está hecho todo un pianista For further uses and examples, see become, go, get, turn* * *[bɪ'kʌm]
1.
to become arrogant/distant — volverse* arrogante/distante
to become famous — hacerse* famoso
she soon became bored/tired — pronto se aburrió/se cansó
to become a lawyer — hacerse* abogado
2.
vta) ( befit) (frml) (often neg) ser* apropiado parab) ( suit) favorecer*Phrasal Verbs: -
45 ♦ sale
♦ sale /seɪl/n.1 [cu] (comm.) vendita; smercio: Sales are down, ci sono meno vendite; to make a sale, fare una vendita; to put st. up for sale, mettere in vendita qc.2 (comm.) liquidazione; svendita; saldo: That shop is having a sale, c'è una svendita in quel negozio; DIALOGO → - New clothes- They've got a sale on at the moment so the jacket was reduced from £55 to £30, adesso hanno i saldi, quindi hanno abbassato il prezzo della giacca da £55 a £30; January sales, saldi di gennaio; DIALOGO → - New clothes- I think the sales are on until the end of the month, credo che i saldi durino fino alla fine del mese3 (pl.) (rag.) vendite; fatturato: Our sales have slumped badly, le nostre vendite hanno subito una forte flessione; Sales are off [up] 5% this year, quest'anno le vendite sono in calo [in ripresa] del 5%● (rag.) sales account, conto vendite □ sales agent, agente di vendita □ (fin.) sale and leaseback, leasing immobiliare □ sale and return = sale or return ► sotto □ (fin.) sale at best, vendita al meglio □ sale below cost, vendita sottocosto □ (rag.) sales book, libro vendite; giornale delle vendite □ sale by auction, vendita all'asta (o all'incanto) □ sale by candle, vendita ( all'asta) a candele vergini □ (leg.) sale by the court, vendita giudiziale □ sale by description, vendita ( della merce) su descrizione □ sale by instalments, vendita a rate □ (leg.) sale by private contract, vendita a trattativa privata □ sale by retail, vendita al dettaglio (o al minuto) □ sale by sample, vendita su campione □ sale by weight, vendita a peso □ sales campaign (o sales drive), campagna di vendita □ sale cash on delivery, vendita contrassegno □ ( USA) sales clerk, commesso, commessa ( di negozio) □ sales commission, provvigione sulle vendite □ ( Borsa) sale confirmation, fissato bollato □ sale contract, (leg.) contratto di vendita (o di compravendita); ( Borsa) distinta di vendita □ sales department, reparto (o ufficio) vendite □ (org. az.) sales engineer, sales engineer □ (leg.) sale excepted, salvo venduto ( clausola) □ ( Borsa) sale for the account (o for the settlement), vendita a termine □ sale for future delivery, vendita per consegna futura (o differita) □ sales forecast, previsione delle vendite □ (market.) sale gimmick, espediente per vendere un prodotto; specchietto per le allodole (fig.) □ (rag.) sales invoicing, fatturazione del venduto □ (rag.) sales ledger, partitario vendite □ (pubbl.) sales literature, materiale pubblicitario □ sales manager, sales manager; direttore commerciale □ (org. az.) sales mix, sales mix; composizione delle vendite □ (market.) sale note, distinta di vendita □ (rag.) sales of assets, smobilizzi e realizzi □ (leg.) sale of goods, compravendita commerciale; vendita di beni mobili □ (leg.) sale of real property, vendita immobiliare □ sale of work, vendita di beneficenza ( di abiti, dolci, ecc. fatti in casa) □ sales offices, punti di vendita □ sales officer, addetto alle vendite □ sale on approval, vendita salvo vista e verifica ( della merce); vendita con riserva di gradimento □ (leg.) sale on commission, vendita per conto terzi □ sale on credit, vendita a credito □ sale on trial = sale on approval ► sopra □ sale or return, vendita in conto deposito; «conto deposito» ( clausola) □ sales outlet, centro (o punto) di vendita □ (fam.) sales pitch, discorsetto fatto a un cliente potenziale; imbonitura di venditore □ sales policy, politica delle vendite □ sales potential, potenziale di vendita □ sale price, prezzo di vendita; ( anche) prezzo di saldo stagionale □ sale proceeds, ricavo di una vendita □ (market.) sales promotion, promozione (o sviluppo) delle vendite □ sales register, registratore di cassa □ sales representative, rappresentante ( di commercio); informatore ( di farmaci, ecc.) □ sales resistance, resistenza all'acquisto ( da parte della clientela) □ sales returns, rese sulle vendite: (rag.) sales returns account [book], conto [giornale] rese su vendite □ sale ring, cricca di compratori ( a una vendita all'asta); (market.) recinto di bestiame in vendita □ sales slip, (market.) talloncino di vendita ( sulle confezioni); ( USA) scontrino, ricevuta; ( banca) = sales voucher ► sotto □ sales stagnation, ristagno delle vendite □ sales talk = sales pitch ► sopra □ (fisc.) sales tax, imposta ( locale) sulle vendite (cfr. ital. «I.G.E.», un tempo) □ (leg.) sale under execution, vendita giudiziale (o forzata) □ ( banca) sales voucher, distinta degli acquisti fatti ( con una carta di credito); documento di spesa □ (pubbl.) «for sale», «in vendita»; «vendesi» □ ( di un prodotto) to be on sale, essere in vendita (o in commercio) □ on a sale or return basis, in conto deposito □ ( di un prodotto) to be out of sale, essere esaurito (o fuori commercio) □ subject to sale, salvo venduto □ «This sale» ( scritta su un distributore di benzina), «importo» ( da pagare).NOTA D'USO: - on sale o for sale?- -
46 promote
[prə'məʊt] 1.1) (in rank) promuovere, far avanzare di grado2) (advertise) promuovere, pubblicizzare [ product]; (market) promuovere [brand, book, theory]3) (encourage) favorire, sostenere [democracy, understanding]4) BE (in football)to be promoted from the fourth to the third division — passare dalla quarta alla terza divisione, essere promosso in terza divisione
5) AE scol. promuovere2.* * *[prə'məut]1) (to raise (to a higher rank or position): He was promoted to head teacher.) promuovere2) (to encourage, organize, or help the progress of: He worked hard to promote peace / this scheme.) promuovere3) (to encourage the buying of; to advertise: We are promoting a new brand of soap-powder.) promuovere•- promoter- promotion* * *[prə'məʊt] 1.1) (in rank) promuovere, far avanzare di grado2) (advertise) promuovere, pubblicizzare [ product]; (market) promuovere [brand, book, theory]3) (encourage) favorire, sostenere [democracy, understanding]4) BE (in football)to be promoted from the fourth to the third division — passare dalla quarta alla terza divisione, essere promosso in terza divisione
5) AE scol. promuovere2. -
47 to
1.go to work/to the theatre — zur Arbeit/ins Theater gehen
to Paris/France — nach Paris/Frankreich
throw the ball to me — wirf mir den Ball zu
2) (towards a condition or quality) zu3) (as far as) bis zufrom London to Edinburgh — von London [bis] nach Edinburgh
increase from 10 % to 20 % — von 10 % auf 20 % steigen
with one's back to the wall — mit dem Rücken zur Wand
5) (implying comparison, ratio, etc.)[compared] to — verglichen mit; im Vergleich zu
it's ten to one he does something — die Chancen stehen zehn zu eins, dass er etwas tut
6) introducing relationship or indirect objectto somebody/something — jemandem/einer Sache (Dat.)
lend/explain etc. something to somebody — jemandem etwas leihen/erklären usw.
relate to something — sich auf etwas (Akk.) beziehen
secretary to the Minister — Sekretär des Ministers
that's all there is to it — mehr ist dazu nicht zu sagen
what's that to you? — was geht das dich an?
7) (until) bisto the end — bis zum Ende
five [minutes] to eight — fünf [Minuten] vor acht
8) with infinitive of a verb zu; expressing purpose, or after academic.ru/75540/too">too um [...] zutoo young to marry — zu jung, um zu heiraten; zu jung zum Heiraten
to rebel is pointless — es ist sinnlos zu rebellieren
he woke to find himself in a strange room — er erwachte und fand sich in einem fremden Zimmer wieder
he would have phoned but forgot to — er hätte angerufen, aber er vergaß es
2.she didn't want to go there, but she had to — sie wollte nicht hingehen, aber sie musste
[tuː] adverb1) (just not shut)be to — [Tür, Fenster:] angelehnt sein
2)* * *1. [tə,tu] preposition1) (towards; in the direction of: I cycled to the station; The book fell to the floor; I went to the concert/lecture/play.) zu, auf2) (as far as: His story is a lie from beginning to end.) bis3) (until: Did you stay to the end of the concert?) bis4) (sometimes used to introduce the indirect object of a verb: He sent it to us; You're the only person I can talk to.) zu, mit5) (used in expressing various relations: Listen to me!; Did you reply to his letter?; Where's the key to this door?; He sang to (the accompaniment of) his guitar.) zu, für6) (into a particular state or condition: She tore the letter to pieces.) in7) (used in expressing comparison or proportion: He's junior to me; Your skill is superior to mine; We won the match by 5 goals to 2.) gegenüber, zu8) (showing the purpose or result of an action etc: He came quickly to my assistance; To my horror, he took a gun out of his pocket.) zu9) ([tə] used before an infinitive eg after various verbs and adjectives, or in other constructions: I want to go!; He asked me to come; He worked hard to (= in order to) earn a lot of money; These buildings were designed to (= so as to) resist earthquakes; She opened her eyes to find him standing beside her; I arrived too late to see him.) zu, um zu10) (used instead of a complete infinitive: He asked her to stay but she didn't want to.) zu2. [tu:] adverb1) (into a closed or almost closed position: He pulled/pushed the door to.) zu2) (used in phrasal verbs and compounds: He came to (= regained consciousness).) zu sich, dran•* * *to[tu:, tu, tə]I. PREPOSITION, nach + dat, zu + datshe walked over \to the window sie ging [hinüber] zum Fenster [o ans Fenster]we're going \to town wir gehen/fahren in die Stadtthey go \to work on the bus sie fahren mit dem Bus zur ArbeitI'm going \to a party/concert ich gehe auf eine Party/ein Konzertshe has to go \to a meeting now sie muss jetzt zu einem Meeting [gehen]we moved \to Germany last year wir sind letztes Jahr nach Deutschland gezogenhe flew \to the US er flog in die USAshe's never been \to Mexico before sie ist noch nie [zuvor] in Mexiko gewesenmy first visit \to Africa mein erster Aufenthalt in Afrikathis is a road \to nowhere! diese Straße führt nirgendwohin!parallel \to the x axis parallel zur x-Achsefrom here \to the station von hier [bis] zum Bahnhofon the way \to the mountains/the sea/the town centre auf dem Weg in die Berge/zum Meer/ins [o zum] Stadtzentrum\to the north/south nördlich/südlichtwenty miles \to the north of the city zwanzig Meilen nördlich der Stadtthe suburbs are \to the west of the city die Vororte liegen im Westen der Stadtfrom place \to place von Ort zu Ort\to the right/left nach rechts/linksthere \to the right dort rechtshe's standing \to the left of Adrian er steht links neben Adrian, in + datshe goes \to kindergarten sie geht in den Kindergartenhe goes \to university er geht auf die Universitätdo you go \to church? gehst du in die Kirche?I go \to the gym twice a week ich gehe zweimal wöchentlich zum Fitnessan invitation \to a wedding eine Einladung zu einer HochzeitI've asked them \to dinner ich habe sie zum Essen eingeladenshe took me out \to lunch yesterday sie hat mich gestern zum Mittagessen ausgeführt [o eingeladenshe pointed \to a distant spot on the horizon sie zeigte auf einen fernen Punkt am Horizontto have one's back \to sth/sb etw/jdm den Rücken zudrehenback \to front verkehrt herumthey were dancing cheek \to cheek sie tanzten Wange an Wangeshe put her hand \to his breast sie legte die Hand auf seine Brustshe clasped the letter \to her bosom sie drückte den Brief an ihre Brusttie the lead \to the fence mach die Leine am Zaun festthey fixed the bookshelves \to the wall sie brachten die Bücherregale an der Wand anstick the ads \to some paper klebe die Anzeigen auf ein Blatt Papier7. (with indirect object)I lent my bike \to my brother ich habe meinem Bruder mein Fahrrad geliehengive that gun \to me gib mir das Gewehrchildren are often cruel \to each other Kinder sind oft grausam zueinanderwho's the letter addressed \to? an wen ist der Brief adressiert?what have they done \to you? was haben sie dir [an]getan?her knowledge proved useful \to him ihr Wissen erwies sich als hilfreich für ihnthey made a complaint \to the manager sie reichten beim Geschäftsleiter eine Beschwerde eina threat \to world peace eine Bedrohung des Weltfriedens [o für den Weltfrieden]to be grateful \to sb jdm dankbar seinto be married \to sb mit jdm verheiratet seinto tell/show sth \to sb jdm etw erzählen/zeigenand what did you say \to that? und was hast du dazu gesagt?he finally confessed \to the crime er gestand schließlich das Verbrechenthis is essential \to our strategy dies ist ein wesentlicher Bestandteil unserer Strategiea reference \to Psalm 22:18 ein Verweis auf Psalm 22:18her reply \to the question ihre Antwort auf die Frageand what was her response \to that? und wie lautete ihr Antwort darauf?the keys \to his car seine Autoschlüsselthe top \to this pen die Kappe, die auf diesen Stift gehörtshe has a mean side \to her sie kann auch sehr gemein seinthere is a very moral tone \to this book dieses Buch hat einen sehr moralischen Untertonthere's a funny side \to everything alles hat auch seine komische SeiteI prefer beef \to seafood ich ziehe Rindfleisch Meeresfrüchten vorshe looked about thirty \to his sixty neben ihm mit seinen sechzig Jahren wirkte sie wie dreißigto be comparable \to sth mit etw dat vergleichbar sein[to be] nothing \to sth nichts im Vergleich zu etw dat [sein]her wage is nothing \to what she could earn ihr Einkommen steht in keinem Vergleich zu dem, was sie verdienen könnteto be superior \to sb jdm übergeordnet sein, höher stehen als jdPaul beat me by three games \to two Paul hat im Spiel drei zu zwei gegen mich gewonnenManchester won three \to one Manchester hat drei zu eins gewonnen, zu + datI read up \to page 100 ich habe bis Seite 100 gelesenunemployment has risen \to almost 8 million die Arbeitslosigkeit ist auf fast 8 Millionen angestiegencount \to 20 zähle bis 20it's about fifty miles \to New York es sind [noch] etwa fünfzig Meilen bis New Yorkhe converted \to Islam er ist zum Islam übergetretenhis expression changed from amazement \to joy sein Ausdruck wechselte von Erstaunen zu Freudethe change \to the metric system der Wechsel zum metrischen Systemher promotion \to department manager ihre Beförderung zur Abteilungsleiterinthe meat was cooked \to perfection das Fleisch war bestens zubereitethe drank himself \to death er trank sich zu Todeshe nursed me back \to health sie hat mich [wieder] gesund gepflegtsmashed \to pieces in tausend Stücke geschlagenshe was close \to tears sie war den Tränen nahehe was thrilled \to bits er freute sich wahnsinnigthe shop is open \to 8.00 p.m. der Laden hat bis 20 Uhr geöffnetwe're in this \to the end wir führen dies bis zum Endeand \to this day... und bis auf den heutigen Tag...it's only two weeks \to your birthday! es sind nur noch zwei Wochen bis zu deinem Geburtstag!16. (including)▪ from... \to... von... bis...from beginning \to end von Anfang bis Endefrom morning \to night von morgens bis abendsfront \to back von vorne bis hinten, von allen SeitenI read the document front \to back ich habe das Dokument von vorne bis hinten gelesenhe's done everything from snowboarding \to windsurfing er hat von Snowboarden bis Windsurfen alles [mal] gemachtfrom simple theft \to cold-blooded murder vom einfachen Diebstahl bis zum kaltblütigen Mordit's twenty \to six es ist zwanzig vor sechs\to my relief/horror/astonishment zu meiner Erleichterung/meinem Entsetzen/meinem Erstaunenmuch \to her surprise zu ihrer großen Überraschung\to me, it sounds like she's ending the relationship für mich hört sich das an, als ob sie die Beziehung beenden wolltethat outfit looks good \to me das Outfit gefällt mir gutif it's acceptable \to you wenn Sie einverstanden sindthis would be \to your advantage das wäre zu deinem Vorteil, das wäre für dich von Vorteildoes this make any sense \to you? findest du das auf irgendeine Weise einleuchtend?fifty pounds is nothing \to him fünfzig Pfund sind nichts für ihnwhat's it \to you? ( fam) was geht dich das an?he works as a personal trainer \to the rich and famous er arbeitet als Personal Trainer für die Reichen und Berühmtenthey are hat makers \to Her Majesty the Queen sie sind Hutmacher Ihrer Majestät, der Königineconomic adviser \to the president Wirtschaftsberater des Präsidentenshe was Ophelia \to Olivier's Hamlet in der Verfilmung von Olivier spielte sie neben Hamlet die Opheliahere's \to you! auf dein/Ihr Wohl!\to the cook! auf den Koch/die Köchin!the record is dedicated \to her mother die Schallplatte ist ihrer Mutter gewidmetI propose a toast \to the bride and groom ich bringe einen Toast auf die Braut und den Bräutigam ausa memorial \to all the soldiers who died in Vietnam ein Denkmal für alle im Vietnamkrieg gefallenen Soldaten23. (per)the car gets 25 miles \to the gallon das Auto verbraucht eine Gallone auf 25 Meilenthree parts oil \to one part vinegar drei Teile Öl auf einen Teil Essigthe odds are 2 \to 1 that you'll lose die Chancen stehen 2 zu 1, dass du verlierstshe awoke \to the sound of screaming sie wurden durch laute Schreie wachI like exercising \to music ich trainiere gerne mit MusikI can't dance \to this sort of music ich kann zu dieser Art Musik nicht tanzenthe band walked on stage \to rapturous applause die Band zog unter tosendem Applaus auf die Bühnethirty \to thirty-five people dreißig bis fünfunddreißig Leuteten \to the power of three zehn hoch drei27.▶ that's all there is \to it das ist schon alles▶ there's not much [or nothing] \to it das ist nichts Besonderes, da ist nichts Besonderes dabei1. (expressing future intention) zushe agreed \to help sie erklärte sich bereit zu helfenI'll have \to tell him ich werde es ihm sagen müssenI don't expect \to be finished any later than seven ich denke, dass ich spätestens um sieben fertig sein werdehe lived \to see his first grandchild er durfte erleben, dass sein erstes Enkelkind geboren wurdeI have \to go on a business trip ich muss auf eine Geschäftsreisethe company is \to pay over £500,000 die Firma muss über 500.000 Pfund bezahlenhe's going \to write his memoirs er wird seine Memoiren schreibenI have some things \to be fixed ich habe einige Dinge zu reparierenBlair \to meet with Bush Blair trifft Bushto be about \to do sth gerade etw tun wollen, im Begriff sein, etw zu tun2. (forming requests) zushe was told \to have the report finished by Friday sie wurde gebeten, den Bericht bis Freitag fertigzustellenhe told me \to wait er sagte mir, ich solle wartenI asked her \to give me a call ich bat sie, mich anzurufenwe asked her \to explain wir baten sie, es uns zu erklärenyou've not \to do that du sollst das nicht tunthat man is not \to come here again der Mann darf dieses Haus nicht mehr betretenyoung man, you're \to go to your room right now junger Mann, du gehst jetzt auf dein Zimmer3. (expressing wish) zuI need \to eat something first ich muss zuerst etwas essenI'd love \to live in New York ich würde nur zu gern in New York lebenwould you like \to dance? möchten Sie tanzen?that child ought \to be in bed das Kind sollte [schon] im Bett seinI want \to go now ich möchte jetzt gehenI need \to go to the bathroom ich muss mal auf die Toilettedo you want \to come with us? willst du [mit uns] mitkommen?I'd love \to go to France this summer ich würde diesen Sommer gern nach Frankreich fahren4. (omitting verb)are you going tonight? — I'm certainly hoping \to gehst du heute Abend? — das hoffe ich sehrwould you like to go and see the Russian clowns? — yes, I'd love \to möchtest du gern die russischen Clowns sehen? — ja, sehr gerncan you drive? — yes I'm able \to but I prefer not \to kannst du Auto fahren? — ja, das kann ich, aber ich fahre nicht gernit's not likely \to happen es ist unwahrscheinlich, dass das geschieht, das wird wohl kaum geschehenI was afraid \to tell her ich hatte Angst, es ihr zu sagenhe's able \to speak four languages er spricht vier Sprachenshe's due \to have her baby sie bekommt bald ihr BabyI'm afraid \to fly ich habe Angst vorm Fliegenshe's happy \to see you back sie ist froh, dass du wieder zurück bistI'm sorry \to hear that es tut mir leid, das zu höreneasy \to use leicht zu bedienenlanguages are fun \to learn Sprachenlernen macht Spaßit is interesting \to know that es ist interessant, das zu wissenthree months is too long \to wait drei Monate zu warten ist zu langI'm too nervous \to talk right now ich bin zu nervös, um jetzt zu sprechenI'm going there \to see my sister ich gehe dort hin, um meine Schwester zu treffenshe's gone \to pick Jean up sie ist Jean abholen gegangenmy second attempt \to make flaky pastry mein zweiter Versuch, einen Blätterteig zu machenthey have no reason \to lie sie haben keinerlei Grund zu lügenI have the chance \to buy a house cheaply ich habe die Gelegenheit, billig ein Haus zu kaufensomething \to eat etwas zu essenthe first person \to arrive die erste Person, die ankam [o eintraf]Armstrong was the first man \to walk on the moon Armstrong war der erste Mann, der den Mond betrat7. (expressing intent)we tried \to help wir versuchten zu helfen\to make this cake, you'll need... für diesen Kuchen braucht man...he managed \to escape es gelang ihm zu entkommenI don't know what \to do ich weiß nicht, was ich tun sollI don't know where \to begin ich weiß nicht, wo ich anfangen sollshe was wondering whether \to ask David about it sie fragte sich, ob sie David deswegen fragen solltecan you tell me how \to get there? könne Sie mir sagen, wie ich dort hinkomme?9. (introducing clause)\to tell the truth [or \to be truthful] um die Wahrheit zu sagen\to be quite truthful with you, Dave, I never really liked the man ich muss dir ehrlich sagen, Dave, ich konnte diesen Mann noch nie leiden\to be honest um ehrlich zu sein10. (in consecutive acts) um zuhe looked up \to greet his guests er blickte auf, um seine Gäste zu begrüßenshe reached out \to take his hand sie griff nach seiner Handthey turned around \to find their car gone sie drehten sich um und bemerkten, dass ihr Auto verschwunden warIII. ADVERBinv zuto come \to zu sich dat kommenthey set \to with a will, determined to finish the job sie machten sich mit Nachdruck daran, entschlossen, die Arbeit zu Ende zu bringen* * *[tuː]1. PREPOSITION1) = in direction of, towards zuto go to the doctor( 's)/greengrocer's etc — zum Arzt/Gemüsehändler etc gehen
to go to the opera/concert etc — in die Oper/ins Konzert etc gehen
to go to France/London — nach Frankreich/London fahren
to go to Switzerland —
to go to school to go to bed — zur Schule or in die Schule gehen ins or zu Bett gehen
he came up to where I was standing —
to turn a picture/one's face to the wall — ein Bild/sich mit dem Gesicht zur Wand drehen
2) = as far as, until bisto count (up) to 20 —
3) = in in (+dat)I have never been to Brussels/India — ich war noch nie in Brüssel/Indien
4)= secure to
he nailed it to the wall/floor etc — er nagelte es an die Wand/auf den Boden etcthey tied him to the tree —
5)to give sth to sb — jdm etw gebena present from me to you —
I said to myself... — ich habe mir gesagt...
he was muttering/singing to himself — er murmelte/sang vor sich hin
"To... " (on envelope etc) to pray to God — "An (+acc)..." zu Gott beten
6) in toasts auf (+acc)to drink to sb's health — auf jds Wohl (acc) trinken
7)= next to
with position bumper to bumper — Stoßstange an Stoßstangeclose to sb/sth — nahe bei jdm/etw
at right angles to the wall —
to the west (of)/the left (of) — westlich/links (von)
8) with expressions of time vorit was five to when we arrived — es war fünf vor, als wir ankamen
9) = in relation to zuA is to B as C is to D —
they won by 4 goals to 2 — sie haben mit 4:2 (spoken: vier zu zwei) Toren gewonnen
one person to a room — eine Person pro Zimmer
11) MATH3 to the 4th, 3 to the power of 4 — 3 hoch 4
12)= concerning
what do you say to the idea? — was hältst du von der Idee?to repairing television £30 (Comm) — (für) Reparatur eines Fernsehers £ 30
13)= according to
to the best of my knowledge — nach bestem Wissen14)= accompanied by
to sing to the guitar —to sing sth to the tune of... — etw nach der Melodie von... singen
to dance to a tune/a band — zu einer Melodie/den Klängen or der Musik eines Orchesters tanzen
15)= of
ambassador to America/the King of France — Botschafter in Amerika/am Hofe des Königs von Frankreich16)= producing
to everyone's surprise — zu jedermanns Überraschung17)to begin to do sth — anfangen, etw zu tunI want him to do it — ich will, dass er es tut
18)to see him now, one would never think... — wenn man ihn jetzt sieht, würde man nicht glauben,...19)infinitive expressing purpose, result
to eat/work to live —I did it to help you — ich tat es, um dir zu helfen
to get to the point,... — um zur Sache zu kommen,...
well, not to exaggerate... — ohne zu übertreiben,...
I arrived to find she had gone — als ich ankam, war sie weg
20)I don't want to — ich will nichtwe didn't want to but we were forced to — wir wollten nicht, aber wir waren dazu gezwungen
I intended to (do it), but I forgot (to) — ich wollte es tun, aber ich habe es vergessen
buy it, it would be silly not to — kaufe es, es wäre dumm, es nicht zu tun
he often does things one doesn't expect him to — er macht oft Dinge, die man nicht von ihm erwartet
21)__diams; noun/pronoun + to + infinitive he is not the sort to do that — er ist nicht der Typ, der das täte, er ist nicht der Typ dazuI have done nothing to deserve this — ich habe nichts getan, womit ich das verdient hätte
who is he to order you around? — wer ist er denn, dass er dich so herumkommandiert?
he was the first to arrive — er kam als Erster an, er war der Erste, der ankam
who was the last to see her? —
what is there to do here? —
now is the time to do it — jetzt ist die (beste) Zeit, es zu tun
you are foolish to try it — du bist dumm, das überhaupt zu versuchen
is it good to eat? —
he's too old to be still in short trousers — er ist schon so alt und trägt noch kurze Hosen
2. ADJECTIVEdoor (= ajar) angelehnt; (= shut) zu3. ADVERBto and fro — hin und her; walk auf und ab
* * *toA präp [tuː; tʊ; tə]1. (Grundbedeutung) zu2. (Richtung und Ziel, räumlich) zu, nach, an (akk), in (akk), auf (akk):go to London nach London fahren;from east to west von Osten nach Westen;throw sth to the ground etwas auf den oder zu Boden werfen3. in (dat):have you ever been to London?4. (Richtung, Ziel, Zweck) zu, auf (akk), an (akk), in (akk), für, gegen:that is all there is to it das ist alles;a cap with a tassel to it eine Mütze mit einer Troddel (daran);a key to the case ein Schlüssel für den oder zum Koffer;a room to myself ein Zimmer für mich (allein); → assistant B 1, end C 7, moral B 1, secretary 1, etcthe score is three to one (3-1) das Spiel oder es steht drei zu eins (3:1);two is to four as four is to eight zwei verhält sich zu vier wie vier zu acht8. (Ausmaß, Grenze, Grad) bis, (bis) zu, (bis) an (akk), auf (akk), in (dat):to the clouds bis an die Wolken;from three to four von drei bis vier (Uhr);it’s ten to five es ist zehn vor fünf10. (Begleitung) zu, nach:sing to a guitar zu einer Gitarre singen;a) betont:he gave the book to me, not to you! er gab das Buch mir, nicht Ihnen!b) unbetont:she was a good mother to him sie war ihm eine gute MutterB partikel [tʊ; tə]to go gehen;easy to understand leicht zu verstehen;she was heard to cry man hörte sie weinen2. (Zweck, Absicht) um zu, zu:he only does it to earn money er tut es nur, um Geld zu verdienenI weep to think of it ich weine, wenn ich daran denke;he was the first to arrive er kam als Erster;why blame you me to love you? obs oder poet was tadelst du mich, weil ich dich liebe?5. zur Andeutung eines aus dem Vorhergehenden zu ergänzenden Infinitivs:I don’t go because I don’t want to ich gehe nicht, weil ich nicht (gehen) willC adv [tuː]1. a) zu, geschlossen:pull the door to die Türe zuziehenb) angelehnt:3. SCHIFF nahe am Wind:keep her to!4. to and froa) hin und her,b) auf und ab* * *1.[before vowel tʊ, before consonant tə, stressed tuː] prepositiongo to work/to the theatre — zur Arbeit/ins Theater gehen
to Paris/France — nach Paris/Frankreich
3) (as far as) bis zufrom London to Edinburgh — von London [bis] nach Edinburgh
increase from 10 % to 20 % — von 10 % auf 20 % steigen
4) (next to, facing)5) (implying comparison, ratio, etc.)[compared] to — verglichen mit; im Vergleich zu
it's ten to one he does something — die Chancen stehen zehn zu eins, dass er etwas tut
6) introducing relationship or indirect objectto somebody/something — jemandem/einer Sache (Dat.)
lend/explain etc. something to somebody — jemandem etwas leihen/erklären usw.
relate to something — sich auf etwas (Akk.) beziehen
to me — (in my opinion) meiner Meinung nach
7) (until) bisfive [minutes] to eight — fünf [Minuten] vor acht
do something to annoy somebody — etwas tun, um jemanden zu ärgern
too young to marry — zu jung, um zu heiraten; zu jung zum Heiraten
he woke to find himself in a strange room — er erwachte und fand sich in einem fremden Zimmer wieder
he would have phoned but forgot to — er hätte angerufen, aber er vergaß es
2.she didn't want to go there, but she had to — sie wollte nicht hingehen, aber sie musste
[tuː] adverbbe to — [Tür, Fenster:] angelehnt sein
2) -
48 to
[tu:, tu, tə] prepshe walked over \to the window sie ging [hinüber] zum Fenster [o ans Fenster];\to the right/ left nach rechts/links;there \to the right dort rechts;he's standing \to the left of Adrian er steht links neben Adrian;\to the north/ south nördlich/südlich;twenty miles \to the north of the city zwanzig Meilen nördlich der Stadt;the suburbs are \to the west of the city die Vororte liegen im Westen der Stadt;parallel \to the x axis parallel zur x-Achse;we're going \to town wir gehen/fahren in die Stadt;\to the mountains in die Berge;\to the sea ans Meer;\to the park in den Park;from here \to the station von hier [bis] zum Bahnhof;the way \to the town centre der Weg ins Stadtzentrum;they go \to work on the bus sie fahren mit dem Bus zur Arbeit;I'm going \to a party/ concert ich gehe auf eine Party/ein Konzert;she has to go \to a meeting now sie muss jetzt zu einem Meeting [gehen];we moved \to Germany last year wir sind letztes Jahr nach Deutschland gezogen;he flew \to the US er flog in die USA;she's never been \to Mexico before sie ist noch nie [zuvor] in Mexiko gewesen;my first visit \to Africa mein erster Aufenthalt in Afrika;this is a road \to nowhere! diese Straße führt nirgendwohin!she goes \to kindergarten sie geht in den Kindergarten;he goes \to college er geht zur Hochschule [o studiert an der Hochschule];do you go \to church? gehst du in die Kirche?;I go \to the gym twice a week ich gehe zweimal wöchentlich in die Turnhallean invitation \to a wedding eine Einladung zu einer Hochzeit;I've asked them \to dinner ich habe sie zum Essen eingeladen;she took me out \to lunch yesterday sie hat mich gestern zum Abendessen ausgeführt [o eingeladen];she pointed \to a distant spot on the horizon sie zeigte auf einen fernen Punkt am Horizont;to have one's back \to sth/sb etw/jdm den Rücken zudrehen;back \to front verkehrt herumthey were dancing cheek \to cheek sie tanzten Wange an Wange;she put her hand \to his breast sie legte die Hand auf seine Brust;she clasped the letter \to her bosom sie drückte den Brief an ihren Busentie the lead \to the fence mache die Leine am Zaun fest;they fixed the bookshelves \to the wall sie brachten die Bücherregale an der Wand an;stick the ads \to some paper klebe die Anzeigen auf ein Blatt PapierI lent my bike \to my brother ich habe meinem Bruder mein Fahrrad geliehen;give that gun \to me gib mir das Gewehr;he is married \to his cousin Emma er ist mit seiner Kusine Emma verheiratet;I told that \to Glyn ich habe das Glyn erzählt;you should show that rash \to the doctor du solltest den Ausschlag dem Arzt zeigen;what have they done \to you? was haben sie dir [an]getan?;children are often cruel \to each other Kinder sind oft grausam zueinander;who's the letter addressed \to? an wen ist der Brief gerichtet [o adressiert] ?;her knowledge proved useful \to him ihr Wissen erwies sich als hilfreich für ihn;I am deeply grateful \to my parents ich bin meinen Eltern zutiefst dankbar;a threat \to world peace eine Bedrohung des Weltfriedens [o für den Weltfrieden];they made a complaint \to the manager sie reichten beim Geschäftsleiter eine Beschwerde einand what did you say \to that? und was hast du dazu gesagt?;he finally confessed \to the crime er gestand schließlich das Verbrechen;this is essential \to our strategy dies ist ein wesentlicher Bestandteil unserer Strategie;( in response) auf +akk;a reference \to Psalm 22:18 ein Verweis auf Psalm 22:18;her reply \to the question ihre Antwort auf die Frage;and what was her response \to that? und wie lautete ihr Antwort darauf?the keys \to his car seine Autoschlüssel;the top \to this pen die Kappe zu diesem Stift;she has a mean side \to her sie kann auch sehr gemein sein;there is a very moral tone \to this book dieses Buch hat einen sehr moralischer Ton;there's a funny side \to everything alles hat auch seine komische SeiteI prefer beef \to seafood ich ziehe Rindfleisch Meeresfrüchten vor;frogs' legs are comparable \to chicken Froschschenkel sind mit Hühnerfleisch vergleichbar;a colonel is superior \to a sergeant ein Oberst ist ein höherer Dienstgrad als ein Unteroffizier;she looked about thirty \to his sixty gegenüber seinen sechzig Jahren wirkte sie wie dreißig;[to be] nothing \to sth nichts im Vergleich zu etw dat [sein];her wage is nothing \to what she could earn ihr Einkommen steht in keinem Vergleich zu dem, was sie verdienen könntePaul beat me by three games \to two Paul hat im Spiel drei zu zwei gegen mich gewonnen;Manchester won three \to to one Manchester hat drei zu eins gewonnenI read up \to page 100 ich habe bis Seite 100 gelesen;unemployment has risen \to almost 8 million die Arbeitslosigkeit ist auf fast 8 Millionen angestiegen;count \to 20 bis 20 zählen;it's about fifty miles \to New York es sind [noch] etwa fünfzig Meilen bis New Yorkhe converted \to Islam er ist zum Islam übergetreten;his expression changed from amazement \to joy sein Ausdruck wechselte von Erstaunen zu Freude;the change \to the metric system der Wechsel zum metrischen System;her promotion \to department manager ihre Beförderung zur Abteilungsleiterin;the meat was cooked \to perfection das Fleisch war perfekt zubereitet [worden];he drank himself \to death er trank sich zu Tode;she nursed me back \to health sie hat mich [wieder] gesund gepflegt;smashed \to pieces in tausend Stücke geschlagen;she was close \to tears sie war den Tränen nahe;he was thrilled \to bits er freute sich wahnsinnigthe shop is open \to 8.00 p.m. der Laden hat bis 20 Uhr geöffnet;we're in this \to the end wir führen dies bis zum Ende;and \to this day... und bis auf den heutigen Tag...;it's only two weeks \to your birthday! es sind nur noch zwei Wochen bis zu deinem Geburtstag!from... \to... von... bis...;from beginning \to end von Anfang bis Ende;from morning \to night von Kopf bis Fuß;front \to back von vorne bis hinten, von allen Seiten;I read the document front \to back ich habe das Dokument von vorne bis hinten gelesen;he's done everything from snowboarding \to windsurfing er hat von Snowboarden bis Windsurfen alles [mal] gemacht;from simple theft \to cold-blooded murder vom einfachen Diebstahl bis zum kaltblütigen Mordit's twenty \to six es ist zwanzig vor sechsmuch \to her surprise zu ihrer großen Überraschung\to me, it sounds like he's ending the relationship für mich hört sich das an, als ob er die Beziehung beenden wollte;that outfit looks good \to me das Outfit gefällt mir gut;if it's acceptable \to you wenn Sie einverstanden sind;this would be \to your advantage das wäre zu deinem Vorteil, das wäre für dich von Vorteil;does this make any sense \to you? findest du das auf irgendeine Weise einleuchtend?;fifty pounds is nothing \to him fünfzig Pfund bedeuten ihm nichts;what's it \to you? ( fam) was geht dich das an?as a personal trainer \to the rich and famous als persönlicher Trainer der Reichen und Berühmten;they are hat makers \to Her Majesty the Queen sie sind Hutmacher Ihrer Majestät, der Königin;she was Ophelia \to Olivier's Hamlet sie spielte die Ophelia neben Oliviers Hamlethere's \to you! auf dein/Ihr Wohl!;\to the cook! auf den Koch/die Köchin!;the record is dedicated \to her mother die Schallplatte ist ihrer Mutter gewidmet;I propose a toast \to the bride and groom ich bringe einen Toast auf die Braut und den Bräutigam aus;a memorial \to all the soldiers who died in Vietnam ein Denkmal für alle im Vietnamkrieg gefallenen Soldatenthe car gets 25 miles \to the gallon das Auto verbraucht eine Gallone auf 25 Meilen;three parts oil \to one part vinegar drei Teile Öl auf einen Teil Essig;the odds are 2 \to 1 that you'll lose die Chancen stehen 2 zu 1, dass du verlierstshe awoke \to the sound of screaming sie erwachte von lautem Geschrei;he left the stage \to the sound of booing er ging unter den Buhrufen von der Bühne;I like exercising \to music ich trainiere gern zu [o mit] Musik;I can't dance \to this sort of music ich kann zu dieser Art Musik nicht tanzen;the band walked on stage \to rapturous applause die Band zog unter tosendem Applaus auf die Bühnethirty \to thirty-five people dreißig bis fünfunddreißig Leuteten \to the power of three zehn hoch dreiPHRASES:that's all there is \to it das ist schon alles;there's not much [or nothing] \to it das ist nichts Besonderes, da ist nichts Besonderes dabei in forming infinitives1) ( expressing future intention) zu;she agreed \to help sie erklärte sich bereit zu helfen;I'll have \to tell him ich werde es ihm sagen müssen;I don't expect \to be finished any later than seven ich denke, dass ich spätestens um sieben fertig sein werde;sadly she didn't live \to see her grandchildren leider war es ihr nicht vergönnt, ihre Enkel noch zu erleben;I have \to go on a business trip ich muss auf eine Geschäftsreise;the company is \to pay over £500,000 die Firma muss über £500.000 bezahlen;he's going \to write his memoirs er wird seine Memoiren schreiben;I have some things \to be fixed ich habe einige Dinge zu reparieren;Blair \to meet with Putin Blair trifft Putin;be about \to do sth gerade etw tun wollen, im Begriff sein etw zu tun2) ( forming requests) zu;she was told \to have the report finished by Friday sie wurde gebeten, den Bericht bis Freitag fertig zu stellen;he told me \to wait er sagte mir, ich solle warten;I asked her \to give me a call ich bat sie, mich anzurufen;we asked her \to explain wir baten sie, es uns zu erklären;you've not \to do that du sollst das nicht tun;that man is not \to come here again der Mann darf dieses Haus nicht mehr betreten;young man, you're \to go to your room right now junger Mann, du gehst jetzt auf dein Zimmer3) ( expressing wish) zu;I need \to eat something first ich muss zuerst etwas essen;I'd love \to live in New York ich würde liebend [o nur zu] gern in New York leben;would you like \to dance? möchten Sie tanzen?;that child ought \to be in bed das Kind sollte [schon] im Bett sein;I want \to go now ich möchte jetzt gehen;I need \to go to the bathroom ich muss noch einmal zur [o auf die] Toilette;do you want \to come with us? willst du [mit uns] mitkommen?;I'd love \to go to France this summer ich würde diesen Sommer gern nach Frankreich fahren4) ( omitting verb)are you going tonight? - I'm certainly hoping \to gehst du heute Abend? - das hoffe ich sehr;would you like to go and see the Russian clowns? - yes, I'd love \to möchtest du gern die russischen Clowns sehen? - ja, sehr gern;can you drive? - yes I'm able \to but I prefer not \to kannst du Auto fahren? - ja, das kann ich, aber ich fahre nicht gernit's not likely \to happen es ist unwahrscheinlich, dass das geschieht, das wird wohl kaum geschehen;I was afraid \to tell her ich hatte Angst, es ihr zu sagen;he's able \to speak four languages er spricht vier Sprachen;she's due \to have her baby sie soll bald ihr Baby bekommen;I'm afraid \to fly ich habe Angst vorm Fliegen;she's happy \to see you back sie ist froh, dass du wieder zurück bist;I'm sorry \to hear that es ist tut mir leid, das zu hören;easy \to use leicht zu bedienen;languages are fun \to learn Sprachenlernen macht Spaß;it is interesting \to know that es ist interessant, das zu wissen;three months is too long \to wait drei Monate zu warten ist zu lang;I'm too nervous \to talk right now ich bin zu nervös, um jetzt zu sprechen6) ( expressing purpose)I'm going there \to see my sister ich gehe dort hin, um meine Schwester zu treffen;she's gone \to pick Jean up sie ist Jean abholen gegangen;my second attempt \to make flaky pastry mein zweiter Versuch, einen Blätterteig zu machen;they have no reason \to lie sie haben keinerlei Grund zu lügen;I have the chance \to buy a house cheaply ich habe die Gelegenheit, billig ein Haus zu kaufen;something \to eat etwas zu essen;the first person \to arrive die erste Person, die ankam [o eintraf];Armstrong was the first man \to walk on the moon Armstrong war der erste Mann, der je den Mond betrat7) ( expressing intent)we tried \to help wir versuchten zu helfen;\to make this cake, you'll need... für diesen Kuchen braucht man...;he managed \to escape es gelang ihm zu entkommen8) ( after wh- words)I don't know what \to do ich weiß nicht, was ich tun soll;I don't know where \to begin ich weiß nicht, wo ich anfangen soll;she was wondering whether \to ask David about it sie fragte sich, ob sie David deswegen fragen sollte;can you tell me how \to get there? könne Sie mir sagen, wie ich dort hinkomme?9) ( introducing clause)\to tell the truth [or \to be truthful] um die Wahrheit zu sagen;\to be quite truthful with you, Dave, I never really liked the man ich muss dir ehrlich sagen, Dave, ich konnte diesen Mann noch nie leiden;\to be honest um ehrlich zu sein10) ( in consecutive acts) um zu;he looked up \to greet his guests er blickte auf, um seine Gäste zu begrüßen;she reached out \to take his hand sie griff nach seiner Hand;they turned around \to find their car gone sie drehten sich um und bemerkten, dass ihr Auto verschwunden war advinv zu;to come \to zu sich dat kommen;they set \to with a will, determined to finish the job sie machten sich mit Nachdruck daran, entschlossen, die Arbeit zu Ende zu bringen -
49 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
50 circulation
сущ.1) общ. круговорот, циркуляция; круговое движениеcirculation of information among departments — обмен информацией между отделами.
2) общ. кровообращение3) общ. распространение (информации, изданий и т. п.)See:4) СМИ тираж (газет, журналов)circulation promotion — стимулирование роста тиража, содействие росту тиража
See:5) эк. обращение (процесс обмена, оборота денежных средств, капитала, товара)ATTRIBUTES: home
6) общ. абонемент, выдача книг на дом7) маркс. обмен (в марксизме, одна из стадий цикла товарооборота)
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1) тираж газеты или журнала; 2) число семей (домов), которые регулярно смотрят данную телевизионную программу; 3) обращение, денежное обращение; см. money in circulation.* * *. . Словарь экономических терминов . -
51 lead
1. сущ.1)а) общ. лидерство, опережениеto be in [to have\] the lead — лидировать (в гонке)
б) общ. пример, образецto follow the lead of smb — следовать чьему-л. примеру
The Liberal Party has now followed the lead of the President. — Либеральная партия теперь последовала примеру президента.
2) общ. развернутый подзаголовок, аннотация, вводная часть (какого-л. текста, напр., газетной статьи или закона)3)а) общ. указание, директиваб) общ. ключ, намек (к разгадке чего-л.)в) марк. потенциальный покупатель [клиент\], разг. "наводка", разг. "наколка" (лицо, выразившее интерес к продукции или услуге, либо направленное к продавцу третьей стороной; также информация о потенциальном покупателе, который сильно заинтересован в предложении в момент контакта с ним, имеет финансовые ресурсы для покупки и находится в пределах досягаемости для того, чтобы воспользоваться предложением)unconverted leads — потенциальные покупатели, которые не стали реальными
not all leads and not all customers should receive the same promotion — далеко не все потенциальные и реальные покупатели требуют одинаковых усилий по продвижению
leads that have responded more that once to your mailings or advertising but have never purchased — потенциальные покупатели, которые реагировали на рассылку или рекламу больше одного раза, но еще не совершали ни одной покупки
As a merchant, you will receive targeted leads within minutes of a consumer request, and you will be able to respond to only the most qualified leads. — Через несколько минут после поступления запроса от потребителя, вы, как продавец, получите целевые "наводки" и сможете ответить только перспективным потенциальным покупателям.
Syn:prospect 2)See:4) стат. опережение ( временной разрыв между независимой и зависимой переменными в модели)See:2. гл.1) общ. вести; показывать путь2) общ. руководить, возглавлять; управлятьSyn:3) общ. занимать первое место; быть впереди3. прил.Just because Apple leads in dollar volume doesn't mean it leads in profit margin. — Тот факт, что "Эппл" занимает первое место по долларовому объему операций, еще не означает, что она занимает первое место по размеру прибыли.
1) общ. передний2) общ. передовой, лидирующийlead company in the field of the specialized transportation of foodstuffs — компания, лидирующая в области специализированной перевозки продовольствия
See:* * *. Погашение финансового обязательства раньше ожидаемого или требуемого срока . Инвестиционная деятельность . -
52 national
1. прил.1) общ. национальный, общенациональный, народный (относящийся к данной стране, народу в целом; в отличие от местного, регионального, международного)national law — национальное [внутригосударственное\] право
Syn:See:international, transnational, supranational, domestic, national accordance, national account, national accounts, national affairs, national administration 2), national advertising, national agreement, national assent, National Automated Accounting Research System, national bank 2), national bolshevism, national brand, national campaign, national central bank, National Change of Address, national character, national communism, national communist, National Competition Policy, national competitive bidding, national consent, national consumption, National Counterintelligence Executive, national currency, National Development Bond, National Disability Development Initiative, national distribution, national distributor, national economic accounting, national economics, National Exchange Market System, national firm, National Flood Insurance Program, national government, national harmony, national idea, national identity, national income, National Institutional Delivery System, National Insurance, national interest, national launch, national legitimacy, national market, national marketer, national marketing, national minimum wage, national nominating convention, national non-domestic rate, national numbering agency, national origins system, national origins quota system, national ownership 2), national patent, national patent law, national policy, national policy, national politics, national product, national promotion, National Public Accountant, national question, national reconciliation, national retailer, national sales force, national sales manager, national savings, National Secretary's Day, national security, national self-consciousness, national self-determination, national service, National Socialism, national sovereignty, national tax policy, national taxes, national trademark, national treatment, National Vocation Qualification, national wealth, national wholesaler, National Westminster Bank Ltd. v. Holesowen Presswork and Assemblies Ltd., National Association of Securities Dealers Rules of Fair Practice, National Bank Act, National Banking Act, National Exchange Market System Act, National Flood Insurance Act, National Health Service Reorganization Act 1973, National Housing Act, National Income and Product Accounts, National Labor Relations Act, National Minimum Wage Act 1998, National Trade Estimate Report, National Trade Estimate Report on Foreign Trade Barriers, National Advertising Benevolent Society, National Advertising Division, National Advertising Division of the Council of Better Business Bureaus, National Advertising Review Board, National Advertising Review Council, National Advisory Council on International Monetary and Financial Policies, National Aeronautics and Space Administration, National Agricultural Statistics Service, National Alliance for Insurance Education & Research, National Alliance for Insurance Education and Research, National Alliance Research Academy, National and Local Government Officers' Association, National Assembly, National Association for Variable Annuities, National Association of Accountants, National Association of Colleges and Employers, National Association of Corporation Schools, National Association of Corporation Training, National Association of Cost Accountants, National Association of Employment Managers, National Association of Export Companies, National Association of Federal Credit Unions, National Association of Health Underwriters, National Association of Independent Insurance Adjusters, National Association of Independent Insurers, National Association of Insurance and Financial Advisors, National Association of Insurance Brokers, National Association of Insurance Commissioners, National Association of Insurance Women, National Association of Investment Clubs, National Association of Investment Companies, National Association of Investors Corporation, National Association of Life Underwriters, National Association of Mutual Insurance Companies, National Association of Pension Funds, National Association of Personal Financial Advisors, National Association of Professional Insurance Agents, National Association of Professional Surplus Lines Offices, National Association of Public Insurance Adjusters, National Association of Purchasing Managers, National Association of Recording Merchandisers, National Association of Regulatory Utility Commissioners, National Association of Schoolmasters and Union of Women Teachers, National Association of Securities Dealers, National Association of Securities Dealers and Investment Managers, National Association of Securities Dealers Automated Quotation, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers2) общ. государственный (финансируемый и/или контролируемый государством; в отличие от частного)national library — государственная [национальная\] библиотека
See:national administration 1), national bank 1), national curriculum, national debt, national ownership 1), national property, national treasury, National Archives and Records Administration, National Cemetery Administration2. сущ.общ. подданный, гражданин (какого-л. государства)fellow nationals, one's own nationals — сограждане, соотечественники
See:specially designated national, Convention on the Settlement of Investment Disputes between States and Nationals of Other States, resident 2. 2)
* * *
1) национальный, относящийся к данному государству, народу; 2) внутренний, в отличие от международного. -
53 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
54 promotional
прил.общ. содействующий, способствующий, стимулирующий, рекламный, пропагандистскийSee:promotional advertising, promotional allowance, promotional brochure, promotional campaign, promotional competition, promotional discount, promotional expenditure, promotional gift, promotional goods, promotional label, promotional ladder, promotional mailing, promotional manager, promotional marketing, promotional material, promotional mix, promotional price, promotional pricing, promotional products, promotional spot, promotional strategy, Promotional Products Association International, promotion 1) -
55 RTP
1) Компьютерная техника: Realtime Transport Protocol, Run Time Package2) Медицина: Исследовательский треугольник, Треугольник науки3) Спорт: Ready To Pitch4) Военный термин: rail transfer point, real-time processing, recruitment and training program, reinforced theater plan, request for technical proposals, request to purchase, requirements and test procedures5) Техника: rated thermal power, reduction to pole, reply-time processor, restart test program, room temperature and pressure, RTP-соединение, порт быстрой транспортировки ( rapid transportation port)6) Религия: Road To Perdition7) Телекоммуникации: Rapid Transport Protocol (IBM, HPR), Routing Update Protocol (VINES)8) Сокращение: Real Time PHIGS, Research & Technology Projects9) Университет: Real Time Physics10) Физиология: Relieve The Pressure11) Электроника: Rapid Thermal Processing12) Вычислительная техника: Real Time Protocol, Real-Time Transfer Protocol, remote transfer point, кадр позитивной повторной настройки, Real Time Protocol (Internet, RFC 1889/1890, RTCP)13) Нефть: return to production14) Транспорт: Regional Transportation Plan15) Деловая лексика: Renewed Textile Product, Renewed Textile Products16) Сетевые технологии: HC- RTP Header Compression, Real-time Transport Protocol, Redundant Time Protocol, Routing Table Protocol, retrain positive, протокол ускоренной передачи данных, транспортный протокол реального времени17) Полимеры: reinforced thermoplastic18) Автоматика: (retraction plane) плоскость отвода (инструмента)19) Макаров: room temperature phosphorescence20) Расширение файла: Rapid Transport Protocol21) Нефть и газ: Manager of Fire Fighting Operations, руководитель тушения пожара, РТП, MEF, Returned to Production22) США: Research Triangle Park23) Фармация: Research Triangle Park (North Carolina, USA)24) Должность: Retention Tenure Promotion25) Чат: Reply To Poster, Rock The Party -
56 RTp
1) Компьютерная техника: Realtime Transport Protocol, Run Time Package2) Медицина: Исследовательский треугольник, Треугольник науки3) Спорт: Ready To Pitch4) Военный термин: rail transfer point, real-time processing, recruitment and training program, reinforced theater plan, request for technical proposals, request to purchase, requirements and test procedures5) Техника: rated thermal power, reduction to pole, reply-time processor, restart test program, room temperature and pressure, RTP-соединение, порт быстрой транспортировки ( rapid transportation port)6) Религия: Road To Perdition7) Телекоммуникации: Rapid Transport Protocol (IBM, HPR), Routing Update Protocol (VINES)8) Сокращение: Real Time PHIGS, Research & Technology Projects9) Университет: Real Time Physics10) Физиология: Relieve The Pressure11) Электроника: Rapid Thermal Processing12) Вычислительная техника: Real Time Protocol, Real-Time Transfer Protocol, remote transfer point, кадр позитивной повторной настройки, Real Time Protocol (Internet, RFC 1889/1890, RTCP)13) Нефть: return to production14) Транспорт: Regional Transportation Plan15) Деловая лексика: Renewed Textile Product, Renewed Textile Products16) Сетевые технологии: HC- RTP Header Compression, Real-time Transport Protocol, Redundant Time Protocol, Routing Table Protocol, retrain positive, протокол ускоренной передачи данных, транспортный протокол реального времени17) Полимеры: reinforced thermoplastic18) Автоматика: (retraction plane) плоскость отвода (инструмента)19) Макаров: room temperature phosphorescence20) Расширение файла: Rapid Transport Protocol21) Нефть и газ: Manager of Fire Fighting Operations, руководитель тушения пожара, РТП, MEF, Returned to Production22) США: Research Triangle Park23) Фармация: Research Triangle Park (North Carolina, USA)24) Должность: Retention Tenure Promotion25) Чат: Reply To Poster, Rock The Party -
57 put paid to
1) Общая лексика: прекратить (что-л.), ликвидировать, поставить штамп "уплачено", уничтожить, поставить крест (на чем-л.), положить конец (чему-л.)2) Разговорное выражение: положить конец (напр, the argument she had with her manager has probably put paid to any hopes of promotion)4) Сленг: "поставить крест" (на ком-то, на чем-то) -
58 line
I
1.
noun1) ((a piece of) thread, cord, rope etc: She hung the washing on the line; a fishing-rod and line.) cuerda, cordel, sedal2) (a long, narrow mark, streak or stripe: She drew straight lines across the page; a dotted/wavy line.) línea3) (outline or shape especially relating to length or direction: The ship had very graceful lines; A dancer uses a mirror to improve his line.) línea4) (a groove on the skin; a wrinkle.) arruga5) (a row or group of objects or persons arranged side by side or one behind the other: The children stood in a line; a line of trees.) fila, hilera6) (a short letter: I'll drop him a line.) cuatro líneas7) (a series or group of persons which come one after the other especially in the same family: a line of kings.) linaje8) (a track or direction: He pointed out the line of the new road; a new line of research.) trazado9) (the railway or a single track of the railway: Passengers must cross the line by the bridge only.) vía10) (a continuous system (especially of pipes, electrical or telephone cables etc) connecting one place with another: a pipeline; a line of communication; All (telephone) lines are engaged.) cable, línea11) (a row of written or printed words: The letter contained only three lines; a poem of sixteen lines.) línea12) (a regular service of ships, aircraft etc: a shipping line.) compañía13) (a group or class (of goods for sale) or a field of activity, interest etc: This has been a very popular new line; Computers are not really my line.) línea, gama14) (an arrangement of troops, especially when ready to fight: fighting in the front line.) línea
2. verb1) (to form lines along: Crowds lined the pavement to see the Queen.) ponerse en fila, hacer cola2) (to mark with lines.) dibujar rayas•- lineage- linear
- lined- liner- lines- linesman
- hard lines!
- in line for
- in
- out of line with
- line up
- read between the lines
II
verb1) (to cover on the inside: She lined the box with newspaper.) llenar, forrar2) (to put a lining in: She lined the dress with silk.) forrar, revestir•- lined- liner- liningline1 n1. línea / raya2. fila / hilera3. tendederoline2 vb1. ponerse en fila2. forrartr[laɪn]1 (in general) línea■ hold the line, please un momento, por favor, no cuelgue2 (drawn on paper) raya4 (row) fila, hilera5 SMALLAMERICAN ENGLISH/SMALL (queue) cola6 (wrinkle) arruga7 (cord) cuerda, cordel nombre masculino; (fishing) sedal nombre masculino; (wire) cable nombre masculino8 (route) vía■ that's not my line! ¡eso no es especialidad mía!■ what's your line? ¿qué haces?, ¿de qué trabajas?11 slang (of cocaine) raya1 (draw lines on) dibujar rayas en2 (mark with wrinkles) arrugar3 (form rows along) bordear■ the crowds lined the streets to greet the local hero la multitud se alineaba a lo largo de las calles para aclamar al héroe local\SMALLIDIOMATIC EXPRESSION/SMALLhard lines! familiar ¡qué mala suerte!in line with figurative use conforme ato be in line for estar a punto de recibirto be on the right lines ir por buen caminoto bring somebody into line familiar pararle los pies a alguiento come to the end of the line llegar al finalto draw the line at something decir basta a algoto drop somebody a line familiar mandar cuatro líneas a alguiento fall into line cerrar filasto know where to draw the line saber decir bastato learn one's lines SMALLTHEATRE/SMALL aprenderse el papelto read between the lines leer entre líneasto stand in line SMALLAMERICAN ENGLISH/SMALL hacer colato step out of line salirse de la fila 2 figurative use saltarse las reglasto take a tough line with somebody tener mano dura con alguiendotted line línea de puntosline drawing dibujo linealline of fire línea de fuegoline of vision campo visualline printer impresora de líneasline spacer interlineador nombre masculino————————tr[laɪn]1 (with material) forrar; (pipes) revestir2 (walls) llenar\SMALLIDIOMATIC EXPRESSION/SMALLto line one's pockets familiar forrarse1) : forrar, cubrirto line a dress: forrar un vestidoto line the walls: cubrir las paredes2) mark: rayar, trazar líneas en3) border: bordear4) align: alinearline vito line up : ponerse in fila, hacer colaline n1) cord, rope: cuerda f2) wire: cable mpower line: cable eléctrico3) : línea f (de teléfono)4) row: fila f, hilera f5) note: nota f, líneas fpldrop me a line: mándame unas líneas6) course: línea fline of inquiry: línea de investigación7) agreement: conformidad fto be in line with: ser conforme ato fall into line: estar de acuerdo8) occupation: ocupación f, rama f, especialidad f9) limit: línea f, límite mdividing line: línea divisoriato draw the line: fijar límites10) service: línea fbus line: línea de autobuses11) mark: línea f, arruga f (de la cara)n.• andana s.f.• cola s.f.• cordel s.m.• fila s.f.• línea (Electrónica) s.f.• línea s.f.• ramo s.m.• raya s.f.• renglón s.m.• retahila s.f.• sarta s.f.• trazo s.m.• verso s.m.v.• aforrar v.• alinear v.• arrugar v.• forrar v.• frisar v.• rayar v.
I laɪn1) ca) (mark, trace) línea f, raya f; ( Math) recta fto draw a line — trazar* una línea
to put o draw a line through something — tachar algo
to be on the line — (colloq) estar* en peligro, peligrar
to lay it on the line — (colloq) no andarse* con rodeos
to lay o put something on the line — (colloq) jugarse* algo; (before n)
line drawing — dibujo m lineal
b) (on face, palm) línea f; ( wrinkle) arruga f2)a) c (boundary, border) línea fthe county/state line — (AmE) (la línea de) la frontera del condado/estado
to draw the line (at something): I don't mind untidiness, but I draw the line at this no me importa el desorden, pero esto es intolerable or esto ya es demasiado; one has to draw the line somewhere — en algún momento hay que decir basta
b) c ( Sport) línea f; (before n)line judge — juez mf de línea
c) c u ( contour) línea f3)a) c u (cable, rope) cuerda f; ( clothes o washing line) cuerda (de tender la ropa); ( fishing line) sedal mpower line — cable m eléctrico
b) c ( Telec) línea fhold the line, please — no cuelgue or (CS tb) no corte, por favor
4) c ( Transp)a) (company, service) línea fshipping line — línea de transportes marítimos, (compañía f) naviera f
5) u ca) (path, direction) línea fit was right in my line of vision — me obstruía la visual; resistance
b) (attitude, policy) postura f, línea fto take a firm/hard line (with somebody/on something) — adoptar una postura or línea firme/dura (con algn/con respecto a algo)
she takes the line that... — su actitud es que...
to toe o (AmE also) hew the line — acatar la disciplina
c) (method, style)line of inquiry — línea f de investigación
I was thinking of something along the lines of... — pensaba en algo del tipo de or por el estilo de...
6) cthey formed a o fell into line behind their teacher — se pusieron en fila detrás del profesor
to wait in line — (AmE) hacer* cola
to get in line — (AmE) ponerse* en la cola
to cut in line — (AmE) colarse* (fam), brincarse* or saltarse la cola (Méx fam)
all/somewhere along the line: she's had bad luck all along the line ha tenido mala suerte desde el principio; we must have made a mistake somewhere along the line debemos de haber cometido un error en algún momento; in line with something: wages haven't risen in line with inflation los sueldos no han aumentado a la par de la inflación; the new measures are in line with government policy las nuevas medidas siguen la línea de la política del gobierno; out of line: that remark was out of line ese comentario estuvo fuera de lugar; their ideas were out of line with mine sus ideas no coincidían con las mías; to step out of line mostrar* disconformidad, desobedecer*; to bring somebody/something into line: he needs to be brought into line hay que llamarlo al orden or (fam) meterlo en vereda; the province was brought into line with the rest of the country la situación de la provincia se equiparó a la del resto del país; to fall in/into line: they had to fall in line with company policy tuvieron que aceptar or acatar la política de la compañía; to keep somebody in line — tener* a algn a raya; see also on line
b) ( series) serie fhe's the latest in a long line of radical leaders — es el último de una larga serie de dirigentes radicales
c) ( succession) línea f7) c ( Mil) línea f8)new line — ( when dictating) punto y aparte
to read between the lines — leer* entre líneas
c) ( note)to drop somebody a line — escribirle* a algn unas líneas
9) ca) ( area of activity)what line are you in? — ¿a qué te dedicas?
in my line of business — en mi trabajo or profesión
b) ( of merchandise) línea f
II
1)a) \<\<skirt/box\>\> forrarb) ( form lining along) cubrir*books lined the walls, the walls were lined with books — las paredes estaban cubiertas de libros
2) ( mark with lines) \<\<paper\>\> rayar3) ( border)•Phrasal Verbs:- line up
I [laɪn]1. N•
to draw a line — trazar una línea•
there's a fine or thin line between genius and madness — la línea que separa la genialidad de la locura es muy sutil•
to put a line through sth — tachar or (LAm) rayar algo•
the Line — (Geog) el ecuador- draw the line at sth- know where to draw the line- draw a line underto be on the line —
his job is on the line — su puesto está en peligro, se expone a perder su puesto
- lay it on the lineto lay or put one's reputation on the line — arriesgar su reputación
to put one's ass on the line — (US) ** jugársela *
2) (=rope) cuerda f; (=fishing line) sedal m; (=clothes line, washing line) cuerda f para tender la ropathey threw a line to the man in the sea — le lanzaron un cable or una cuerda al hombre que estaba en el agua
4) [of print, verse] renglón m, línea f"new line" — (in dictation) "otra línea"
•
drop me a line * — (fig) escríbeme•
to learn one's lines — (Theat) aprenderse el papel- read between the lines5) (=row) hilera f, fila f, línea fline of traffic — fila f or cola f de coches
the traffic stretched for three miles in an unbroken line — había una caravana or cola de coches de tres millas
a line of winning numbers — (in bingo, lottery etc) una línea ganadora
•
to be in line with — estar de acuerdo con, ser conforme a•
to bring sth into line with sth — poner algo de acuerdo con algo•
to be out of line with — no ser conforme conhe was completely out of line to suggest that... * — estaba totalmente fuera de lugar que propusiera que...
- reach or come to the end of the linestep 2., 1)6) (=series) serie fthe latest in a long line of tragedies — la última de una larga serie or lista de tragedias
7) (=lineage) linaje m•
the title is inherited through the male/ female line — el título se hereda por línea paterna/materna•
he comes from a long line of artists — proviene de un extenso linaje de artistas•
the royal line — el linaje real8) (=hierarchy)9) (Mil) línea fthe (battle) lines are drawn — (fig) la guerra está declarada
•
the first line of defence — (lit) la primera línea de retaguardia; (fig) el primer escudo protectorfront 5.•
behind enemy lines — tras las líneas enemigas10) (esp US) (=queue) cola f•
to form a line — hacer una cola•
to get into line — ponerse en la cola or a la cola•
to stand in line — hacer cola11) (=direction) línea fthe main or broad lines — [of story, plan] las líneas maestras
•
along or on the lines of — algo por el estilo desomething along those or the same lines — algo por el estilo
along or on political/racial lines — según criterios políticos/raciales
•
in the line of fire — (Mil) en la línea de fuego12) (Elec) (=wire) cable mto be/come on line — (Comput) estar/entrar en (pleno) funcionamiento
13) (Telec) línea fcan you get me a line to Chicago? — ¿me puede poner con Chicago?
•
it's a very bad line — se oye muy malto keep the lines of communication open with sb — mantener todas las líneas de comunicación abiertas con algn
•
hold the line please — no cuelgue, por favor•
Mr. Smith is on the line (for you) — El Sr. Smith está al teléfono (y quiere hablar con usted)hot 4.•
the lines are open from six o'clock onwards — las líneas están abiertas de seis en adelante14) (=pipe) (for oil, gas) conducto m15) (=shape) (usu pl)the rounded lines of this car — la línea redondeada or el contorno redondeado de este coche
16) (=field, area)what line (of business) are you in? — ¿a qué se dedica?
we're in the same line (of business) — nos dedicamos a lo mismo, trabajamos en el mismo campo
line of research — campo m de investigación
it's not my line — (=speciality) no es de mi especialidad
fishing's more (in) my line — me interesa más la pesca, de pesca sí sé algo
17) (=stance, attitude) actitud f•
to take a strong or firm line on sth — adoptar una actitud firme sobre algoto take the line that... — ser de la opinión que...
what line is the government taking? — ¿cuál es la actitud del gobierno?
to follow or take the line of least resistance — conformarse con la ley del mínimo esfuerzo
- toe the linehard 1., 5)to toe or follow the party line — conformarse a or seguir la línea del partido
18) (Comm) (=product) línea fa new/popular line — una línea nueva/popular
19) (Rail) (=route) línea f; (=track) vía fthe line to Palencia — el ferrocarril de Palencia, la línea de Palencia
•
to cross the line(s) — cruzar la vía•
to leave the line(s) — descarrilar21) (=clue, lead) pista f•
to give sb a line on sth — poner a algn sobre la pista de algothe police have a line on the criminal — la policía anda or está sobre la pista del delincuente
22) (=spiel)- feed sb a line about sthshoot 2., 4)23) (Ind) (=assembly line) línea f24) [of cocaine etc] raya f2.VT (=cross with lines) [+ paper] rayar; [+ field] surcar; [+ face] arrugar3.CPDline dancing N — danza folclórica en que los que bailan forman líneas y filas
line drawing N — dibujo m lineal
line editing N — corrección f por líneas
line fishing N — pesca f con caña
line judge N — (Tennis) juez mf de fondo
line manager N — (Brit) (Ind) jefe(-a) m / f de línea
line printer N — impresora f de línea
- line up
II
[laɪn]VT1) (=put lining in) [+ garment] forrar ( with de); (Tech) revestir ( with de); [+ brakes] guarnecer; [bird] [+ nest] cubrirpocket 1., 1)2) (=border)streets lined with trees — calles fpl bordeadas de árboles
* * *
I [laɪn]1) ca) (mark, trace) línea f, raya f; ( Math) recta fto draw a line — trazar* una línea
to put o draw a line through something — tachar algo
to be on the line — (colloq) estar* en peligro, peligrar
to lay it on the line — (colloq) no andarse* con rodeos
to lay o put something on the line — (colloq) jugarse* algo; (before n)
line drawing — dibujo m lineal
b) (on face, palm) línea f; ( wrinkle) arruga f2)a) c (boundary, border) línea fthe county/state line — (AmE) (la línea de) la frontera del condado/estado
to draw the line (at something): I don't mind untidiness, but I draw the line at this no me importa el desorden, pero esto es intolerable or esto ya es demasiado; one has to draw the line somewhere — en algún momento hay que decir basta
b) c ( Sport) línea f; (before n)line judge — juez mf de línea
c) c u ( contour) línea f3)a) c u (cable, rope) cuerda f; ( clothes o washing line) cuerda (de tender la ropa); ( fishing line) sedal mpower line — cable m eléctrico
b) c ( Telec) línea fhold the line, please — no cuelgue or (CS tb) no corte, por favor
4) c ( Transp)a) (company, service) línea fshipping line — línea de transportes marítimos, (compañía f) naviera f
5) u ca) (path, direction) línea fit was right in my line of vision — me obstruía la visual; resistance
b) (attitude, policy) postura f, línea fto take a firm/hard line (with somebody/on something) — adoptar una postura or línea firme/dura (con algn/con respecto a algo)
she takes the line that... — su actitud es que...
to toe o (AmE also) hew the line — acatar la disciplina
c) (method, style)line of inquiry — línea f de investigación
I was thinking of something along the lines of... — pensaba en algo del tipo de or por el estilo de...
6) cthey formed a o fell into line behind their teacher — se pusieron en fila detrás del profesor
to wait in line — (AmE) hacer* cola
to get in line — (AmE) ponerse* en la cola
to cut in line — (AmE) colarse* (fam), brincarse* or saltarse la cola (Méx fam)
all/somewhere along the line: she's had bad luck all along the line ha tenido mala suerte desde el principio; we must have made a mistake somewhere along the line debemos de haber cometido un error en algún momento; in line with something: wages haven't risen in line with inflation los sueldos no han aumentado a la par de la inflación; the new measures are in line with government policy las nuevas medidas siguen la línea de la política del gobierno; out of line: that remark was out of line ese comentario estuvo fuera de lugar; their ideas were out of line with mine sus ideas no coincidían con las mías; to step out of line mostrar* disconformidad, desobedecer*; to bring somebody/something into line: he needs to be brought into line hay que llamarlo al orden or (fam) meterlo en vereda; the province was brought into line with the rest of the country la situación de la provincia se equiparó a la del resto del país; to fall in/into line: they had to fall in line with company policy tuvieron que aceptar or acatar la política de la compañía; to keep somebody in line — tener* a algn a raya; see also on line
b) ( series) serie fhe's the latest in a long line of radical leaders — es el último de una larga serie de dirigentes radicales
c) ( succession) línea f7) c ( Mil) línea f8)new line — ( when dictating) punto y aparte
to read between the lines — leer* entre líneas
c) ( note)to drop somebody a line — escribirle* a algn unas líneas
9) ca) ( area of activity)what line are you in? — ¿a qué te dedicas?
in my line of business — en mi trabajo or profesión
b) ( of merchandise) línea f
II
1)a) \<\<skirt/box\>\> forrarb) ( form lining along) cubrir*books lined the walls, the walls were lined with books — las paredes estaban cubiertas de libros
2) ( mark with lines) \<\<paper\>\> rayar3) ( border)•Phrasal Verbs:- line up -
59 promote
prə'məut1) (to raise (to a higher rank or position): He was promoted to head teacher.) promover, ascender2) (to encourage, organize, or help the progress of: He worked hard to promote peace / this scheme.) promover, fomentar3) (to encourage the buying of; to advertise: We are promoting a new brand of soap-powder.) promover•- promoter- promotion
promote vb ascendertr[prə'məʊt]1 (in rank) promover, ascender2 (encourage) promover, fomentar3 SMALLCOMMERCE/SMALL (product) promocionar\SMALLIDIOMATIC EXPRESSION/SMALLto be promoted SMALLSPORT/SMALL subir (de categoría)1) : ascender (a un alumno o un empleado)2) advertise: promocionar, hacerle publicidad a3) further: promover, fomentarv.• adelantar v.• agenciar v.• apoyar v.• ascender v.• estimular v.• favorecer v.• financiar v.• fomentar v.• gestionar v.• promocionar v.• promover v.prə'məʊt1)a) ( raise in rank) \<\<employee\>\> ascender*b) (AmE Educ) promover*c) (BrE Sport)United were promoted to the Second Division — United subió or ascendió a segunda división
2)a) ( encourage) promover*, fomentar, potenciar; \<\<growth\>\> estimularb) ( advocate) promover*3)a) \<\<product/service\>\> promocionar, dar(le)* publicidad ab) \<\<concert/boxing match\>\> organizar*[prǝ'mǝʊt]VT1) (in rank)a) [+ employee] ascender•
to be promoted — ser ascendidob) (Mil) ascenderhe was promoted (to) colonel or to the rank of colonel — lo ascendieron a coronel
c) (Sport) [+ team] ascenderTarifa was promoted to the first division — el Tarifa subió or ascendió a primera división
d) (US)(Scol) [+ pupil]2) (=encourage) [+ trade, cooperation, peace] promover, fomentar; [+ growth] estimular; [+ sales, campaign, project, cause] promover; (Parl) [+ bill] presentarhe has spent much of his fortune promoting the arts — ha gastado gran parte de su fortuna promoviendo las artes
3) (=advertise) [+ product] promocionar, dar publicidad athey will do a British tour to promote their second album — harán una gira por Gran Bretaña para promocionar su segundo álbum
the island is being promoted as a tourist destination — se está dando publicidad a la isla como centro de interés turístico
4) (=organize, put on) [+ concert, event] organizar5) (Chem) [+ reaction] provocar* * *[prə'məʊt]1)a) ( raise in rank) \<\<employee\>\> ascender*b) (AmE Educ) promover*c) (BrE Sport)United were promoted to the Second Division — United subió or ascendió a segunda división
2)a) ( encourage) promover*, fomentar, potenciar; \<\<growth\>\> estimularb) ( advocate) promover*3)a) \<\<product/service\>\> promocionar, dar(le)* publicidad ab) \<\<concert/boxing match\>\> organizar* -
60 bump
1. nounthis car has had a few bumps — der Wagen hat schon einige Dellen abgekriegt
2) (swelling) Beule, die2. adverbbums; rums, bums3. transitive verb1) anstoßenI bumped the chair against the wall — ich stieß mit dem Stuhl an die Wand
2) (hurt)4. intransitive verbbump one's head/knee — sich am Kopf/Knie stoßen
1)bump against somebody/something — jemanden/an etwas (Akk.) od. gegen etwas stoßen
2) (move with jolts) rumpelnPhrasal Verbs:- academic.ru/84955/bump_into">bump into- bump off- bump up* * *1. verb(to knock or strike (something): She bumped into me; I bumped my head against the ceiling.) prallen, stoßen2. noun•- bumper3. adjective(excellent in some way, especially by being large: a bumper crop.) Rekord...- bumpy- bump into
- bump of* * *[bʌmp]I. nspeed \bump Bodenschwelle f (zur Verkehrsberuhigung)3. AM ( fam: in price) Erhöhung f; (in salary) Erhöhung f, Aufbesserung f; (promotion) Beförderung fhe got a \bump to manager er wurde zum Geschäftsführer befördertto get a \bump on one's head sich dat den Kopf anschlagento go \bump rumsen fam, polternto give sb the \bumps jdn an Armen und Beinen festhalten und dann mehrmals hintereinander hochwerfenII. vt1. (have accident)to \bump a vehicle mit einem Fahrzeug zusammenstoßen, ein Fahrzeug anfahrento get \bumped from a flight von der Passagierliste gestrichen werden, aus einem Flug ausgebucht werdenIII. vi▪ to \bump along (vehicle) dahinrumpeln; (passenger) durchgeschüttelt werden, eine unruhige Fahrt haben; (air passenger) einen unruhigen Flug haben* * *[bʌmp]1. nto get a bump on the head — sich (dat) den Kopf anschlagen
I accidentally gave her a bump on the chin — ich habe sie aus Versehen ans Kinn geboxt or gestoßen
the car has had a few bumps — mit dem Auto hat es ein paar Mal gebumst
each bump was agony as the ambulance... — jede Erschütterung war eine Qual, als der Krankenwagen...
3) (AVIAT: rising air current) Bö f2. vt1) stoßen ( obj gegen); car wing etc, one's own car eine Delle fahren in (+acc); another car auffahren auf (+acc)to bump one's head/knee — sich (dat) den Kopf/das Knie anstoßen or anschlagen (on, against an +dat )
3. vi(= move joltingly) holpernthe economy is continuing to bump along the bottom (Brit) — die Wirtschaft befindet sich noch immer auf der Talsohle
4. advto go bump — bumsen (inf)
things that go bump in the night — Geräusche pl im Dunkeln or in der Nacht
* * *bump [bʌmp]A v/t1. (heftig) stoßenbump one’s head against the door mit dem Kopf gegen die Tür rennen oder umg knallen3. TECH US einen Kotflügel etc ausbeulena) die Preise etc hochtreiben,b) ein Gehalt, Ergebnis etc aufbessernB v/i1. (against, into) stoßen, prallen, bumsen umg (gegen, an akk), zusammenstoßen (mit), anrempeln (akk):bump into figa) jemanden zufällig treffen,b) zufällig stoßen auf (akk)2. rumpeln, holpern (Fahrzeug)C s2. Beule f3. Unebenheit f5. US umg Rundung f (Busen)6. FLUG Steigbö f* * *1. noun2) (swelling) Beule, die2. adverbbums; rums, bums3. transitive verb1) anstoßen2) (hurt)4. intransitive verbbump one's head/knee — sich am Kopf/Knie stoßen
1)bump against somebody/something — jemanden/an etwas (Akk.) od. gegen etwas stoßen
2) (move with jolts) rumpelnPhrasal Verbs:- bump off- bump up* * *n.Bö -en f.Plumps m.Puff ¨-e m. v.anschlagen v.plumpsen v.stoßen v.(§ p.,pp.: stieß, gestossen)
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