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21 brand protection communications & education plan
- план ФНД «Защита интеллектуальной собственности» по коммуникациям и образованию
план ФНД «Защита интеллектуальной собственности» по коммуникациям и образованию
План включает в себя Концепцию рекламной кампании функции, в которой указано художественное направление, идейное содержание и целевая аудитория пиар-кампании «Противодействие теневому маркетингу». План также включает в себя инструментарий, необходимый ФНД «Защита интеллектуальной собственности» в работе с общественностью (например, рекламные проспекты, тезисы выступлений, пресс-релизы и т. д.) для пресс-конференций и интервью о фактах нарушения прав интеллектуальной собственности и освещения судебных процессов, по которым решение вынесено в пользу ОКОИ. В случае необходимости, в образовательный проект могут быть включены работодатели ОКОИ.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
brand protection communications & education plan
Plan includes a Function Creative Brief, which outlines the creative direction, message and target audience for the "Anti-Ambush" communication and public relations campaign. Plan also includes a public relations kit for Brand Protection (e.g., fact sheets, talking points, press releases, etc.) for press conferences and interviews to spotlight infringement cases and publicize those resolved in the OCOG’s favor. In case of need, the education project can be extended to OCOG employers.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
- brand protection communications & education plan
Англо-русский словарь нормативно-технической терминологии > brand protection communications & education plan
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22 officer
1. сущ.1) упр. должностное лицо, чиновник, инспектор; служащий, сотрудник (лицо, избранное или назначенное на руководящий пост)customs officer — таможенный инспектор [служащий\]
salaried officer — служащий [чиновник\] на окладе
See:accountable officer, accounting officer, adjudication officer, administrative officer, affirmative action officer, agreement officer, agricultural officer, appointing officer, associate officer, attendance officer, aviation-safety officer, budget officer, career officer 1), 2), case officer, certification officer, certifying officer, chief officer 1), college admissions officer, commercial officer, community relations officer, company officer 2), contracting officer, corporate officer, council officers, custom house officer, customs officer, customs patrol officer, documentation officer, economic officers, employee-service officer, executive officer 1), extension officer, financial officer, grant officer, health and safety officer, hearing officer, horticultural officer, information officer, judicial officer, knowledge officer, Law Officer, legal officer, lending officer, liaison officers, medical officer 2), &3, ministerial officer, naval officer 2), officer of court, officer of justice, officer of patent office, 2), press officer, probation officer, public administration officer, public health officer, public officer, public relations officer, redistribution-and-marketing officer, registration officer, research officer, retirement officer, returning officer, revenue officer, risk officer, row officers, safety officer, scientific officer, security officer, senior officer, surplus sales officer, tax officer, training officer, truant officer, trust officer, veterinary officer, welfare officer, officer's check2) воен. офицер, командир (лицо, имеющее звание и занимающее какой-л. руководящий пост в вооруженных силах)senior officer — старший офицер, офицер высокого ранга
See:career officer 3), company officer 1), desk officer, executive officer 2), medical officer 1) naval officer 1), officer on duty, 1)3) общ. офицер, констебль ( часто как форма обращения к полицейскому)Officer Clarke will show you where to go, sir. — Офицер Кларк проводит Вас, сэр.
See:4) мор. капитан ( торгового судна)See:chief officer 2),2. гл.1) воен. обеспечивать, укомплектовывать офицерским составомThe regiment was well officered. — Полк был полностью укомплектован офицерами.
2) воен. выполнять функции командира, осуществлять командование3) упр. командовать, распоряжаться
* * *
старшее официальное лицо банка, назначенное советом директоров для проведения его операций; обычно начальник департамента или отдела, менеджер или исполнительный сотрудник; см. chief executive officer;* * *должностное лицо (компании);, сотрудник; служащий (банка). . Словарь экономических терминов . -
23 treaty
n( on smth) договор (о чем-л.)to abandon a treaty — отказываться от договора, денонсировать договор
to abolish / to abrogate a treaty — аннулировать / отменять договор
to adhere to (terms of) a treaty — придерживаться условий / соблюдать условия договора
to annul a treaty — аннулировать / отменять договор
to become a party to / to join a treaty — присоединяться к договору
to breach / to break treaty — нарушать договор
to break off a treaty — денонсировать / расторгать договор
to cancel a treaty — аннулировать / отменять договор
to conflict with / to contravene a treaty — противоречить договору
to denounce a treaty — денонсировать / расторгать договор
to draft / to draw up a treaty — разрабатывать проект договора
to end a treaty — денонсировать / расторгать договор
to extend (the validity of) a treaty — продлевать срок действия договора, пролонгировать договор
to give the President the Senate's counsel and consent to ratify the treaty — давать президенту совет и согласие Сената на ратификацию договора
to implement a treaty — выполнять договор / условия договора
to impose a treaty (on / upon smb) — навязывать договор (кому-л.)
to legally write smth into a treaty — официально вносить что-л. в договор
to observe the terms / provisions of a treaty — выполнять положения договора
to offer to sign a nonaggression treaty with a country — предлагать подписать договор о ненападении с какой-л. страной
to pass a treaty — утверждать / одобрять договор ( о законодательном органе)
to present one's draft treaty — представлять свой проект договора
to prolong (the validity of) a treaty — продлевать срок действия договора, пролонгировать договор
to ram a treaty down smb's throat — навязывать договор кому-л.
to renounce a treaty — денонсировать / расторгать договор
to revoke a treaty — аннулировать / отменять договор
to rush headlong to a treaty — необдуманно / безрассудно заключать договор
to sign a treaty in smb's name — подписывать договор от имени кого-л.
to sign a peace treaty — подписывать мирный договор / мир
- abortive treatyto withdraw from a treaty — денонсировать договор, выходить из договора
- abrogation of a treaty - Antarctic treaty
- antiballistic missile treaty - arms-control treaty
- article of a treaty
- basic treaty
- bilateral treaty - boundary treaty
- broad interpretation of a treaty
- by virtue of a treaty
- cancellation of a treaty
- CFCE
- circumvention of a treaty
- clause of a treaty
- closed treaty
- collapse of a treaty
- collusive treaty
- commercial treaty
- compliance with a treaty
- comprehensive arms control treaty
- Comprehensive Test Ban Treaty
- comprehensive treaty
- conclusion of a treaty
- consular treaty
- contravention of a treaty
- Conventional Force in Central Europe treaty
- Conventional Force in Europe treaty
- conventional force treaty
- cooperation treaty
- crucial foreign treaty
- CTBT
- delay over the ratification of a treaty
- demarcation treaty - draft treaty
- duration of treaty
- enslaving treaty
- entry of the treaty into force
- equal treaty
- equitable treaty
- European security treaty
- exploitative treaty
- expulsion from a treaty
- extension of a treaty
- extradition treaty
- fettering treaty
- founder of a treaty
- friendship and brotherhood treaty
- friendship and cooperation treaty
- full member of a treaty
- guarantor of a treaty
- implementation of the treaty
- in accordance with a treaty
- in compliance with a treaty
- in the shape of a treaty
- inequitable treaty
- INF treaty
- integral part of a treaty
- inter-American treaties
- interim treaty
- intermediate-range nuclear-forces treaty
- international treaty
- interpretation of a treaty
- interstate treaties
- invalid treaty
- landmine ban treaty
- lawmaking treaty
- leak-proof treaty
- limited test ban treaty
- long-term treaty
- missile treaty
- modified draft treaty
- much delayed treaty
- multilateral treaty
- neutrality treaty
- nonaggression treaty
- nonproliferation treaty
- normalization treaty
- NPT
- nuclear nonproliferation treaty
- nuclear test ban treaty
- nuclear weapons not covered by the treaty
- nuclear-free zone treaty
- objectives and principles of the treaty
- observance of a treaty
- open treaty
- Pacific security treaty
- partial test ban treaty - permanent treaty
- phased treaty
- plunderous treaty
- preliminary treaty
- prolongation of a treaty
- provision of a treaty
- publication of a treaty
- ratification of a treaty is now in jeopardy
- ratification of a treaty
- reciprocal treaty
- regional treaty
- renunciation of a treaty
- restricted treaty
- revision of a treaty
- right to withdraw from a treaty
- secret treaty
- security treaty
- separate peace treaty
- separate treaty
- signatories to a treaty
- signatory of a treaty
- signatory to a treaty
- signing of a treaty
- state treaty
- still-extant treaty
- Strategic Arms Reduction treaty
- ten-year treaty - text of a treaty
- the Moscow Test Ban Treaty
- threshold testing ban treaty
- threshold treaty
- trade treaty
- treaty banning nuclear weapon tests in the atmosphere, in outer space and under water
- treaty broke down
- treaty comes into effect
- treaty comes into force
- treaty comes into operation
- treaty does not cover underground tests
- treaty envisages smth
- treaty establishing normal relations
- treaty excluding the use of force
- treaty for good-neighborly relations
- treaty goes to... for endorsement
- treaty governing the canal
- treaty has been warmly welcomed
- treaty in force
- treaty is due to expire in 2010
- treaty is feasible
- treaty is moribund
- treaty is still at the heart of the disagreement
- treaty is subject to ratification
- treaty limiting anti-ballistic missile systems
- treaty of accession
- treaty of alliance
- treaty of commerce and navigation
- treaty of cooperation
- treaty of extradition
- treaty of friendship
- treaty of guarantee
- treaty of mutual assistance
- treaty of mutual security
- treaty of neutrality
- treaty of nonaggression
- treaty of peace
- treaty of relations
- treaty of union
- treaty of unity
- treaty of unlimited duration
- treaty on the nonproliferation of nuclear weapons
- treaty on the non-use of force
- treaty provides for smth
- treaty remained in suspension
- tripartite treaty
- under the treaty
- unequal treaty
- unfair treaty
- unification treaty
- unilateral renunciation of a treaty
- union treaty
- unratified treaty
- vassal treaty
- verifiable treaty
- verification of compliance with the treaty - world treaty -
24 PRO
PRO, parts release orderнакладная [наряд-заказ] на отпуск [выдачу] деталей————————PRO, Бр Pay (and) Records Officeрасчетно-финансовый отдел [отделение]————————PRO, personnel relations office————————PRO, pilot radio operator————————PRO, planned requirements, outfitting————————PRO, press officer————————PRO, Procurement Research Office————————PRO, public relations officeуправление [отдел] по связям с общественностью————————PRO, public relations officerEnglish-Russian dictionary of planing, cross-planing and slotting machines > PRO
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25 attache
франц.;
сущ. атташе посольства commercial attache cultural attache press attache air attache military attache naval attacheатташе - naval * военно-морской атташе - press * пресс-атташе, атташе по связи с печатью - cultural * атташе по культурным связям "дипломат", плоский чемоданчикagricultural ~ атташе по сельскому хозяйствуattache фр. атташе посольства;
air (military, naval) attache военно-воздушный (военный, морской) атташе air ~ военно-воздушный атташеattache дипл. атташе attache: attache фр. атташе посольства;
air (military, naval) attache военно-воздушный (военный, морской) атташе ~ (фр.) атташе посольства~ for cultural relations атташе по культуреcultural ~ атташе по культуреmilitary ~ военный атташе attache: military ~ военный атташеnaval ~ военно-морской атташеpress ~ пресс-атташе -
26 campaign
n
- advertising campaign
- bear campaign
- bull campaign
- canvassing campaign
- combined campaign
- current campaign
- economy campaign
- editorial campaign
- election campaign
- extensive campaign
- international campaign
- joint campaign
- marketing campaign
- press campaign
- press advertising campaign
- promotional campaign
- publicity campaign
- public relations campaign
- sales campaign
- selling campaign
- trade press campaign
- TV campaign
- carry on a campaign
- conduct a campaign
- embark on a campaign
- enter upon a campaign
- launch a campaign
- start a campaign
- support a campaign
- undertake a campaign
- wage a campaignEnglish-russian dctionary of contemporary Economics > campaign
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27 department
n1) отдел; отделение; управление; департамент2) департамент; ведомство; министерство ( США)3) административная область; департамент (особ. во Франции)•to head a department — руководить департаментом / ведомством
- advertising department of a newspaperto split a department — разделять департамент / министерство
- CID
- Civil Service Department
- criminal investigation department
- Department of Agriculture
- Department of Commerce
- Department of Defense
- Department of Economic Affairs
- Department of Education and Science
- Department of Education
- Department of Employment
- Department of Energy
- Department of Foreign Affairs
- Department of Health and Human Services
- Department of Health and Social Security
- Department of Housing and Urban Development
- Department of Humanitarian Affairs
- Department of Industry
- Department of Justice
- Department of Labor
- Department of Law and Order
- Department of Overseas Trade
- Department of Political Affairs, Trusteeship and Decolonization
- Department of Public Information
- Department of State
- Department of the Air Force
- Department of the Army
- Department of the Environment
- Department of the Interior
- Department of the Navy
- Department of the Treasury
- Department of Trade
- Department of Transportation
- development department
- DOD
- DOE
- foreign-news department
- foreign-relations department
- forestry department
- Health Department
- home-news department
- hush-hush department
- legal department
- operation department
- overseas departments
- personnel department
- police department
- Post Office Department
- press department
- protocol department
- public-relations department
- staff department
- State Department
- Trade Department -
28 officer
ˈɔfɪsə
1. сущ.
1) чиновник, должностное лицо;
служащий;
член правления( клуба и т. п.) probation officer public officer public-relations officer revenue officer truant officer officer of the court
2) а) офицер б) мн. офицеры, офицерский состав to break, demote, dismiss an officer ≈ разжаловать, увольнять офицера to commission an officer ≈ назначать офицера to promote an officer ≈ повышать офицера в звании air-force officer army officer commanding officer commissioned officer duty officer flag officer general officer immigration officer intelligence officer high-ranking officer liaison officer line officer medical officer non-commissioned officer officer of the day officer of the deck peace officer police officer senior officer staff officer top-ranking officer warrant officer
3) а) полицейский juvenile officer ≈ полицейский, работающий с молодыми правонарушителями, хулиганствующими подростками б) уст. агент (тайный) Syn: agent
4) мор. капитан на торговом судне first officer ≈ старший помощник
2. гл.;
обыкн. страд.
1) воен. а) обеспечивать, укомплектовывать офицерским составом б) выполнять командирские функции офицерского состава
2) командовать, распоряжаться;
сопровождать Kate was accompanied by Miss Knag, and officered by Madame Mantalini. (Ch. Dickens) ≈ Кейт сопровождала мисс Кнэг, а руководящую роль выполняла мадам Манталини. Syn: command, direct;
lead, conduct, manage чиновник, должностное лицо;
служащий, сотрудник( учреждения) - assistant * помощник должностного лица - customs * таможенный чиновник - сonference * заведующий секретариатом конференции - consular * консульский работник - executive * управляющий делами - scientific * научный сотрудник - relieving * попечитель бедных (прихода, округа) - tax * налоговый инспектор - health * cотрудник министерства здравоохранения - clerical * чиновник духовный канцелярии - *s of state государственные служащие - * of arms чиновник геральдической палаты - * of the court служащий суда, судебный исполнитель - *s of the conference должностные лица конференции полицейский;
констебль (часто как обращение к полицейскому) (военное) офицер;
командир - * of the day дежурный офицер - *s and men солдаты и офицеры - *s and crew (морское) команда корабля - billeting * квартирьер - * of the guard (американизм) начальник караула;
дежурный по караулам;
(морское) дежурный по рейду - * of the line строевой офицер - * of the watch( морское) вахтенный офицер - * of the rounds дежурный по караулам - * of the deck дежурный ко кораблю - * сommanding командир (части, подразделения) - * general командир соединения, командующий - *'s call совещание офицеров у командира - *'s authority is usually defined by his commission полномочия офицера обычно определяются его званием офицерский состав (морское) капитан на торговом судне (морское) первый помощник капитана( морское) штурман член правления (клуба, общества и т. п.) - the *s of a society руководство какого-л. общества - yesterday the club elected its *s вчера в клубе были выборы членов правления обыкн. pass укомплектовать, обеспечивать офицерским составом - to * a ship набирать офицеров на корабль - the regiment was well *ed полк был полностью укопмлектован офицерами командовать, заправлять bank ~ банковский служащий bank ~ должностное лицо банка ~ офицер;
pl офицеры, офицерский состав;
billeting officer квартирьер case ~ должностное лицо, рассматривающее иск certifying ~ сотрудник, заверяющий документы chief executive ~ (CEO) директор предприятия chief executive ~ (CEO) управляющий делами chief financial ~ (CFO) директор по финансовым вопросам chief medical ~ старший офицер медицинской службы chief tribunal ~ председатель трибунала childrens' ~ инспектор по делам несовершеннолетних commercial diplomatic ~ торговый дипломатический представитель commercial ~ торговый представитель consular ~ консульский работник county medical ~ медицинский инспектор округа county revenue ~ налоговый инспектор округа customs ~ работник таможни customs ~ служащий таможни customs ~ таможенник customs ~ таможенный инспектор distraint ~ лицо, налагающее арест на имущество в обеспечение выполнения долга district ~ окружной чиновник employment ~ консультант по вопросам трудоустройства execution ~ исполнительное лицо field ~ (амер.) старший офицер financial ~ финансовый работник ~ мор. капитан на торговом судне;
first officer старший помощник;
mercantilemarine officers командный состав торгового флота first ~ суд. первый помощник капитана the great officers of state высшие сановники государства;
medical officer, officer of health санитарный инспектор officer: guidance ~ ответственный работник руководящего центра head ~ упр. руководитель in-plant safety ~ представитель службы техники безопасности предприятия industrial development ~ консультант по промышленному развитию industrial promotion ~ консультант по вопросам содействия развитию промышленности interrogating ~ лицо, ведущее допрос interrogating ~ следователь interrogation ~ следователь judicial ~ судебное должностное лицо, судебный чиновник land valuation ~ оценщик земельных участков law ~ служащий суда law ~ юрист line ~ строевой офицер local government ~ должностное лицо муниципалитета local government ~ муниципальный служащий medical ~ врач medical ~ врач-специалист medical ~ медицинский инспектор medical ~ санитарный врач medical ~ специалист здравоохранения the great officers of state высшие сановники государства;
medical officer, officer of health санитарный инспектор ~ мор. капитан на торговом судне;
first officer старший помощник;
mercantilemarine officers командный состав торгового флота navigating ~ ав., мор. штурман non-commissioned ~ сержант officer должностное лицо, служащий, чиновник ~ должностное лицо ~ инспектор ~ мор. капитан на торговом судне;
first officer старший помощник;
mercantilemarine officers командный состав торгового флота ~ (обыкн. pass.) командовать ~ (обыкн. pass.) обеспечивать, укомплектовывать офицерским составом;
the regiment was well officered полк был хорошо укомплектован офицерским составом ~ офицер ~ офицер;
pl офицеры, офицерский состав;
billeting officer квартирьер ~ полицейский ~ служащий ~ сотрудник учреждения ~ чиновник, должностное лицо;
служащий;
член правления (клуба и т. п.) ;
officer of the court судебный исполнитель или судебный пристав ~ чиновник Officer: Officer: Flying ~ офицер-летчик (в Англии) officer: officer: guidance ~ ответственный работник руководящего центра ~ for social affairs должностное лицо по социальным делам (вопрсам) ~ of corporation должностное лицо корпорации ~ of court представитель судебной власти ~ of court судебный исполнитель the great officers of state высшие сановники государства;
medical officer, officer of health санитарный инспектор ~ чиновник, должностное лицо;
служащий;
член правления (клуба и т. п.) ;
officer of the court судебный исполнитель или судебный пристав ~ on duty дежурный офицер peace ~ должностное лицо, наблюдающее за сохранением общественного порядка personnel ~ служащий отдела кадров petty ~ старшина( во флоте) placement ~ сотрудник службы занятости police ~ полицейский, полисмен police ~ полицейский press ~ пресс-атташе press ~ сотрудник, ответственный за связи с прессой prison ~ тюремный служащий probation ~ должностное лицо, осуществляющее надзор за условно осужденными probation ~ инспектор, наблюдающий за поведением условно осужденных преступников public ~ государственное должностное лицо public ~ государственный служащий public: ~ officer (или official) государственный служащий;
public opinion общественное мнение;
public opinion poll опрос населения по (какому-л.) вопросу purchasing ~ должностное лицо закупочного органа purchasing ~ лицо в компании, которое закупает то, что необходимо компании ~ (обыкн. pass.) обеспечивать, укомплектовывать офицерским составом;
the regiment was well officered полк был хорошо укомплектован офицерским составом relieving ~ попечитель, ведающий помощью бедным (в приходе, районе) returning ~ должностное лицо, осуществляющее контроль над проведением парламентских выборов returning ~ должностное лицо, осуществляющее контроль над проведением выборов;
уполномоченный по выборам revenue ~ таможенный чиновник revenue: ~ attr. таможенный;
revenue cutter таможенное судно;
revenue officer таможенный чиновник safety ~ сотрудник службы безопасности senior ~ старшее должностное лицо social welfare ~ должностное лицо по социальному обеспечению trade promotion ~ служащий отдела торговой рекламы valuation ~ налоговый инспектор vocational guidance ~ эксперт по профессиональной ориентации welfare ~ работник службы социального обеспечения welfare ~ уполномоченный по наблюдению за бывшими малолетними правонарушителями (Великобритания) -
29 агентство
ср. agency, agents;
(местное представительство фирмы) dealership агентство печати ≈ press agency, news agency агентство по доставке товаров ≈ dispatch агентство по найму ≈ recruiter, employment agency детективное агентство ≈ detective agency информационное агентство ≈ news agency рекламное агентство ≈ advertising agency, public relations телеграфное агентство ≈ news agency, telegraph agency, wire service agency торговое агентство ≈ mercantile agency транспортное агентство ≈ transport agency, carrier, express company, transfer company частное агентство ≈ private agencyагентство: agencyБольшой англо-русский и русско-английский словарь > агентство
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30 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
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реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
31 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
32 agitation
сущ.от лат. agitatio — приведение в движение пол. агитацияа) (деятельность по распространению своих взглядов, идей для формирования определенного общественного мнения)б) агитация (пропагандистская деятельность с целью побуждения к политической активности отдельных групп или широких масс населения; отличается разнообразием устных, печатных и аудио-визуальных средств; является распространенным инструментом политической борьбы)See: -
33 PR
1. packet radio - аппаратура пакетной радиосвязи;2. pair - пара;3. patrol report - донесение патрульного дозора;4. pay roll - платёжная ведомость;5. Philippine Reactor - филиппинский реактор;6. photo responsive - фоточувствительный;7. pitch ratio - шаговое отношение гребного винта;8. planned requirements - плановые потребности;9. plant recovery - восстановление станции;10. plotting and radar - прокладка и радиолокация;11. polarized relay - поляризованное реле;12. position report - донесение о местонахождении;13. power - энергия, мощность; сила; способность; производительность; степень;14. power range - мощностный диапазон;15. preferred - привилегированный;16. prepare reply - "подготовить ответ";17. press release - пресс-релиз;18. pressure - давление;19. pressure recorder - самопишущий манометр;20. preventive replacement - профилактическая замена;21. primary - первичный; первоначальный;22. print - печать; распечатка; оттиск; отпечатать;23. print register - регистр печати;24. print restore - возобновление печати;25. print restore code - код возобновления печати;26. prior - предшествующий;27. probability - вероятность;28. procurement request - заявка на закупку; заявка на поставку;29. production repair - производственный ремонт;30. production requirements - технологические требования; требования к производству;31. program register - регистр команд;32. progress report - доклад о состоянии работ; промежуточный отчёт, отчёт о ходе выполнения работ;33. proposed rule - предложенная норма;34. pseudorandom - псевдослучайный;35. public relations - отношения с общественностью; связь с общественностью; служба связи с общественностью;36. pulse rate - частота повторения импульсов -
34 officer
n1) чиновник; государственный служащий, должностное лицо, сотрудник2) офицер; полицейский; развед. жарг. официальный сотрудник ЦРУ•- anti-terrorist officer
- AO
- arresting officer
- associate officer
- backstopping officer
- bomb disposal officer
- budget officer
- career foreign service officer
- career officer
- case officer
- certifying officer
- chief administrative officer
- Chief Law Enforcement Officer
- Chief Medical Officer
- chief police officer
- child welfare officer
- cipher officer
- civil officer
- commanding officers
- commissioned officer
- conference officer
- consular officer
- correctional officer
- counterintelligence officer
- customs officer
- diplomatic officer
- disbursing officer
- disciplinary officer
- document officer
- drug enforcement officer
- economic affairs officer
- election officer
- elective officer
- field officer
- finance officer
- first class officer
- foreign service officer
- highest-ranking officer
- immigration officer
- information officer
- intelligence officer
- junior officer
- law enforcement officer
- law officer
- legal officer
- legislative officer
- liaison officer
- medical officer
- middle-ranking officers
- military officer
- naval recruiting officer
- officer in charge of division / section etc.
- officer in charge of project
- officer in charge
- officer of the court
- officer of the law
- officers and staff
- officers of the conference
- peace officer
- personnel officer
- placement officer
- police officers on horseback
- police officers on the beat
- polling officer
- presiding officer
- press officer
- preventive officer
- prison officer
- probation officer
- professional officer
- public officer
- public relations officer
- purchasing officer
- reserve officer
- retired officer
- returning officer
- security officer
- senior officer
- serving military officer
- social security officer
- Special Branch officer
- staff officer
- superior officer
- the great officers of State
- truant officer
- undercover police officer -
35 set\ up
1. III1) set up smth. /smth. up/ set up a tent (a scarecrow, a fence, posts, a statue, etc.) (по)ставить палатку и т.д.; set up a house (a building, a school, a factory, etc.) построить /возвести/ дом и т.д.; set up one's easel (a printing-press, etc.) установить мольберт и т.д.; set up a monument воздвигнуть монумент; set up a camp разбить лагерь; I set up a camera in the shade я установил фотоаппарат в тени2) set up smth. /smth. up/ set up a notice (a flag, a slogan, streamers, etc.) вывешивать объявление и т.д.3) set up smth. /smth. up/ set up a government (a state, a commission, etc.) создать /сформировать/правительство и т.д., set up a republic установить республику; set up a Cabinet (opposition, a board of directors, a tribunal, etc.) создать /сформировать/ кабинет и т.д.; set up a special committee учредить специальную комиссию; set up a company (a business, a newspaper, a fund, etc.) основать компанию и т.д.; we shall have to set up a new laboratory нам придется организовать /создать/ новую лабораторию; he set up a small bookshop он открыл небольшой книжный магазин и т.д.; they set up a bank robbery они организовали /устроили/ ограбление банка; set up friendly relations установить /наладить/ дружеские отношения4) set up smth. / smth. up/ set up new laws (new rules, a new economic order, an international control system, a quota, a custom, etc.) устанавливать /вводить/ новые законы и т.д.; set up a national control of electric power ввести государственный контроль над расходованием электроэнергии; set up a new principle (a theory, etc.) выдвигать новый принцип и т.д.; set up an original method предложить оригинальный метод; set up a program (me) (the main requirements, a new approach, etc.) разработать программу и т.д.; set up a defence построить /создать/ новую систему обороны; set up a record установить рекорд; set up a claim (a counter-claim, etc.) предъявлять иск и т.д.5) set up smth. /smth. up/ set up a howl (a terrific noise, a loud cry, etc.) поднимать вой и т.д.; set up a commotion (a row, a scuffling, etc.) устраивать волнения и т.д.; set up an alarm поднимать тревогу; the wheels set up a tremendous creaking колеса начали отчаянно скрипеть; the wind sets up a humming in the wires от ветра начинают гудеть провода; set up a rash (an inflammation, a swelling, infection, etc.) вызывать сыпь и т.д.6) set up smb. /smb. up/ coll. this medicine set him up это лекарство поставило его на ноги; the fresh country air set her up свежий деревенский воздух восстановил ее здоровье; а fortnight in the country (a holiday, a change of air, etc.) will set you up двухнедельное пребывание в деревне и т.д. вернет вам силы; you want some good walks (fresh air, some rest, etc.) to set you up для хорошего самочувствия вам необходимы /нужны, полезны/ длительные прогулки и т.д.7) set up smth. /smth. up/ print set up a page (a book, a manuscript, type, etc.) набирать полосу и т.д.2. IV1) set up smth. /smth. up/ in some manner set up ninepins again снова поднять /поставить/ [упавшие] кегли2) set up smb. /smb. up/ in some manner this fine air (a change of air, her holiday in the country, etc.) set her up again этот прекрасный воздух и т.д. вновь поставил ее на ноги; а summer in the camp sets up a boy wonderfully лето [пребывания] в лагере является прекрасной закалкой /тренировкой/ для мальчиков3. VIIset up smth. /smth. up/ to do smth. set up an international organization to maintain peace (to carry out the programme), to guard the world against the atomic bomb, etc.) создать международную организацию для борьбы за мир и т.д.4. XI1) be set up at some time the camp and the aerodrome were set up later лагерь и аэродром были построены позднее; be set up somewhere the portrait was set up on the stage портрет был установлен на сцене; special seats had to be set up around the sides of the hall по бокам зала пришлось поставить дополнительные стулья /устроить дополнительные места/2) be set up on smth. an inscription was set up on the tablet на плите была высечена надпись3) be set up with smth. be set up with food (with clothes, with cars, with equipment, etc.) for an expedition быть обеспеченным продовольствием и т.д. на все время экспедиции; I am set up with novels for the winter у меня теперь книг [хватит] на всю зиму4) be set up infection (swelling, irritation, etc.) was set up появилась инфекция и т.д.; the doctor has no idea how the condition was first set up врач не имеет представления, что явилось причиной такого состояния5) be set up in some manner he is quite set up again он опять на ногах /хорошо себя чувствует/6) be set up in some manner physically she was not well set up физически она была слабо развита5. XVI1) set up in smth. set up in trade (in business, in law, etc.) открывать собственное предприятие и т.д.2) set up for smb. coll. set up for a man of wit претендовать на остроумие; set up for a scholar (for a profound scientist, for a critic, for a moralist, for a gentleman, for an atheist, etc.) a) считать себя ученым и т.д.; б) выдавать себя за ученого и т.д.; I don't set up for an authority я не претендую на то, чтобы считаться авторитетом6. XX1set up as smb. set up as a lawyer (as a doctor, as a chemist, etc.) открыть свою юридическую контору и т.д.7. XXI11) set up smth. /smth. up/ along (in, on, etc.) smth. set up posts along the street (milestones along a road, machines in their places, telephone booths in the street, etc.) ставить столбы вдоль улицы и т.д.; set up a home in the country (in another city, etc.) создать там и т.д. дом /семью/; set men up on a chess-board расставлять фигуры на шахматной доске; set up smb. /smb. up/ to smth. set up a claimant to the throne возвести претендента на престол, посадить претендента на трон2) set up smb. /smb. up/ over smb. set oneself up over one's colleagues (over one's people, etc.) ставить себя выше своих коллег и т.д.; set up smb. /smb. up/ for smb. although he is such an ignorant fellow, he sets himself up for a critic человек он невежественный, а претендует на то, чтобы критиковать других3) set up smth., smb. /smth., smb. up/ in smth. set up a shop in a new neighbourhood открыть магазин в новом районе; set up one's office in one of the rooms in the building открыть свою контору в одной из комнат этого здания; he wishes to set himself up in business all for himself ему хочется стать во главе собственного дела; set up an office in the Department of Agriculture сформировать отдел в министерстве земледелия; set up a policy board at high government level сформировать политический комитет на высоком уровне4) set up smb. /smb. up/ in smth. set him up in business помочь ему открыть собственное дело; they set their son up in real estate они открыли для своего сына контору по продаже недвижимой собственности; set smb. up in life помочь кому-л. стать на ноги5) set up smth. /smth. up/ in /at/ smth. what defence did his lawyer set up at /in/ the trial? как построил его адвокат защиту на суде?6) set up smb. /smb. up/ with (in) smth. set him up with books (with clothing, with equipment, with food, etc.) обеспечивать его книгами и т.д.; set him up in funds предоставить ему нужные фонды /деньги/, материально обеспечить его7) set up smth. /smth. up/ in (on, etc.) smth. set up an irritation in one's throat (this rash on my face, an itch on the skin, etc.) вызывать раздражение горла и т.д.; I wonder what has set up inflammation on the wound не могу понять, отчего воспалилась рана8) set up smth. /smth. up/ in smth. print. set a page (a manuscript, a book, etc.) up in type сделать набор полосы и т.д.8. XXIV1set smb. up as smb.1) set smb. up as a tobacconist помочь кому-л. открыть собственный табачный магазин; set oneself up as a grocer начать торговлю бакалейными товарами2) set oneself up as an authority (as an important fellow, as a merchant, as a scholar, etc.) считать себя специалистом /авторитетом/ и т.д. или выдавать себя за специалиста и т.д. -
36 agency
n1) агентство, представительство; орган, организация, учреждение
- ad hoc agency
- advertising agency
- child placement agency
- commercial agency
- consumer protection agency
- credit agency
- credit-rating agency
- credit reference agency
- customs agency
- debt collection agency
- designated agency
- employment agency
- estate agency
- exclusive agency
- executing agency
- export credit agency
- facilitating agency
- forwarding agency
- full service agency
- government agency
- initiating agency
- insurance agency
- joint agency
- law enforcement agency
- lending agency
- limited-service agency
- local self-governing agency
- marketing services agency
- market research agency
- mercantile agency
- mutual agency
- news agency
- paying agency
- press agency
- private agency
- procurement agency
- public relations agency
- publicity agency
- purchasing agency
- rating agency
- recruiting agency
- sales promotion agency
- shipping agency
- ship's agency
- sole agency
- special agency
- state agency
- status enquiry agency
- technical agency
- tourist agency
- trade agency
- transport agency
- travel agency
- agency of a broker
- establish an agency
- run an agency
- take up an agency
- undertake the exclusive agency
- use the services of an agencyEnglish-russian dctionary of contemporary Economics > agency
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37 bring pressure to bear on smb.
(bring pressure to bear on (или upon) smb. (тж. put pressure on или upon smb.))оказывать давление, нажим на кого-л.They control the work which enables us to earn a living. They control the press on which we depend for information. About national and international affairs. Through these two powerful weapons, they bring pressure to bear on parliaments, on legislation, on our educational system, on the judiciary, on public opinion and on our relations with other countries. (K. S. Prichard, ‘Winged Seeds’, ch. III) — От монополистов зависит наша работа - источник существования. В их руках печать - источник нашей информации о внутренних и международных делах. С помощью этих двух могущественных орудий они оказывают нажим на парламенты, на законодательные органы, на нашу систему образования, на суды, на общественное мнение и на наши отношения с другими странами.
Large English-Russian phrasebook > bring pressure to bear on smb.
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38 officer
чиновник; должностное лицо; сотрудник; офицер; полицейский♦ chief executive officer (CEO) главный исполнительный директор; главный управляющий; директор-распорядитель♦ chief financial officer (CFO) финансовый директор♦ desk officer референт♦ executive officer управляющий делами♦ press officer ответственный за связь с прессой; пресс-атташе♦ public relations officer (PRO) специалист по связям с общественностью -
39 PR
PR, Бр parachute regiment————————PR, parachute rigger————————PR, patrol reportдонесение разведывательного подразделения [дозора]————————PR, pattern recognition————————PR, performance ratingоценка исполнения обязанностей [выполнения задачи]; оценка успеваемости (слушателя); эксплуатационный показатель————————PR, performance reportслужебная характеристика [аттестация]; донесение об эксплуатационных характеристиках; отчет о ТТХ (системы)————————PR, performance requirements————————PR, permissive reassignment————————PR, Pershing Rifles"Першинг райфлз" (военная организация)————————PR, photorecorder————————PR, pilot rating————————PR, position report————————PR, Бр pounderфунтовое орудие [пушка]————————PR, preflight (inspection)————————PR, preliminary reportпредварительное донесение [доклад, отчет]————————PR, press releaseпресс-релиз, информационный бюллетень————————PR, priority regulationопределение [регулирование] очередности————————PR, problem reportдонесение о выполнении задачи [упражнения]————————PR, procedures reviewконтроль [пересмотр] порядка действий————————PR, procurement regulations————————PR, procurement request————————PR, program requirementsпотребности для реализации программы; требования к программе————————PR, progress reportдонесение о ходе выполнения задачи; отчет о ходе работ————————PR, project report————————PR, proposed regulation————————PR, proposed request————————PR, protective reactionзащитная реакция; жарг воздушный налет————————PR, prototypeпрототип, опытный образец————————PR, public relations————————PR, purchase request————————PR; P/R, photoreconnaissanceEnglish-Russian dictionary of planing, cross-planing and slotting machines > PR
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40 attache
agricultural attache атташе по сельскому хозяйству attache фр. атташе посольства; air (military, naval) attache военно-воздушный (военный, морской) атташе air attache военно-воздушный атташе attache дипл. атташе attache: attache фр. атташе посольства; air (military, naval) attache военно-воздушный (военный, морской) атташе attache (фр.) атташе посольства attache case кожаный ручной плоский чемоданчик (для книг, документов) case: attache attache плоский чемоданчик attache for cultural relations атташе по культуре commercial attache торговый атташе attache: commercial attache торговый атташе cultural attache атташе по культуре labour attache атташе по вопросам труда attache: labour attache атташе по трудовым вопросам military attache военный атташе attache: military attache военный атташе naval attache военно-морской атташе press attache пресс-атташе
См. также в других словарях:
press relations — UK US noun [U] (ABBREVIATION PR) ► MARKETING, COMMUNICATIONS the activity of developing and keeping good relationships with people who work for newspapers, etc. in order to make them more aware of a product or service, or of a company or… … Financial and business terms
press relations — /pres rɪ leɪʃ(ə)nz/ plural noun part of the public relations activity of an organisation, aimed at building up good relations with the press ● If the company image is to improve we must first improve our press relations … Marketing dictionary in english
press relations — noun The tasks of building, maintaining and exploiting good relationships between an organization and print and broadcast media organizations … Wiktionary
press secretary — noun : a person officially in charge of press relations for a usually prominent public figure * * * ˈpress secretary [press secretary] noun a person who works for a politician or a political organization and gives information about them to… … Useful english dictionary
press secretary — noun Date: 1945 a person officially in charge of press relations for a usually prominent public figure < the President s press secretary > … New Collegiate Dictionary
Relations entre la France et Israel — Relations entre la France et Israël Cet article contient une histoire des relations entre la France et Israël. Sommaire 1 La IVe République et Israël 1.1 La France et le Yichouv dans les années de l’après guerre 1.2 … Wikipédia en Français
Relations entre la france et israël — Cet article contient une histoire des relations entre la France et Israël. Sommaire 1 La IVe République et Israël 1.1 La France et le Yichouv dans les années de l’après guerre 1.2 … Wikipédia en Français
Relations Iran-Etats-Unis — Relations entre les États Unis et l Iran Relations entre les États Unis et l Iran … Wikipédia en Français
Relations Iran-Russie — Relations entre l Iran et la Russie Traduction à relire Iran Russia relations → … Wikipédia en Français
Relations Iran-États-Unis — Relations entre les États Unis et l Iran Relations entre les États Unis et l Iran … Wikipédia en Français
Relations entre l'iran et la russie — Traduction à relire Iran Russia relations → … Wikipédia en Français