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101 Verkaufstendenz
Verkaufstendenz
sales trend, trend of the market;
• Verkaufstermin onsale (offering) date;
• Verkaufstisch für Sonderangebote bargain counter;
• Verkaufstour sales trip;
• bestimmte Verkaufstournee definite route;
• feste Verkaufstourneen festlegen to build regular routes;
• Verkaufstransaktion sales transaction;
• Verkaufstratte sales bill;
• für den Einzelfall vorgesehene Verkaufstreuhandschaft ad hoc trust for sale (Br.);
• Verkaufstrick sales gimmick (sl.);
• Verkaufsüberwachung sales supervision;
• Verkaufsumfang sales volume, volume of trade;
• dem Verkaufsumfang nach in sales terms;
• Verkaufsumsatz turnover;
• Verkaufsumsatzplan sales budget;
• Verkaufsunterlage sales record;
• Verkaufsunterstützung sales aid;
• bildliche Verkaufsunterstützung visual aid;
• Verkaufsunterstützung beim Einzelhandel merchandising support;
• Verkaufsveranstaltung trade fair;
• Verkaufsverband selling group;
• Verkaufsverbot restraint on alienation, sales ban (prohibition);
• Verkaufsvereinbarung agreement for sale, selling arrangement;
• Verkaufsverfahren selling process;
• Verkaufsverhalten selling attitude;
• Verkaufsverpackung sales package;
• Verkaufsverpflichtung (Börse) commitment (US);
• Verkaufsversprechen promise to sell;
• Verkaufsvertrag agreement for sale, sales contract, contract of sale, sales note (US);
• konzessionierter Verkaufsvertreter licensed dealer;
• alleinige Verkaufsvertretung sole agency;
• Verkaufsvollmacht power of sale;
• Verkaufsvolumen sales volume, volume of sales;
• Verkaufsvoraussage sales forecast;
• Verkaufsvorbereitung durch Vertriebsplanung merchandising;
• Verkaufsvorbereitungsphase pre-sales phase;
• Verkaufsvorführung sales demonstration;
• Verkaufsvorgang sales process;
• Verkaufsvorschriften conditions of sale;
• Verkaufswagen mobile shop;
• Verkaufswege channels of distribution;
• Verkaufswelle wave of selling, selling wave;
• Verkaufswerbung sales promotion (publicity), consumer advertising;
• Verkaufswert sale (salable, marketable, selling) value, (Haus) free market (fair cash market) value;
• gewöhnlicher Verkaufswert salable (market selling) value;
• realisierbarer Verkaufswert net realizable value (Br.);
• Verkaufswettbewerb sales contest;
• auf starke Verkaufswiderstände stoßen to meet with stiff sales resistance;
• Verkaufswirkung pull;
• Verkaufswoche white sale;
• Verkaufszahlen sales (market) data;
• Verkaufszeiten shop (business) hours;
• Verkaufszentrale distribution center (US) (centre, Br.);
• Verkaufszettel sales slip (ticket, US);
• Verkaufsziel sales objective (target);
• Verkaufsziffern sales data (figures);
• Verkaufszwang compulsory sale. -
102 blanco
adj.white.m.1 target, bulls-eye, bull's-eye, bull's-eye of target.2 white, white color, white colour.3 white person, white man.4 blank.5 target, aim, objective, goal.6 Blanco.* * *► adjetivo1 white2 (complexión) fair-skinned■ tiene la piel muy blanca she has very fair skin, she's very fair-skinned► nombre masculino,nombre femenino1 (color) white2 (objetivo) target, mark3 figurado object4 (hueco) blank, gap; (en escrito) blank space5 (vino) white wine\dar en el blanco to hit the mark 2 figurado to hit the nail on the headblanco y negro black and whiteen blanco blankmás blanco,-a que la nieve as white as snowno tener ni blanca to be flat brokepasar la noche en blanco to have a sleepless nightblanco de España whitingblanco del ojo white of the eye————————1 (color) white2 (objetivo) target, mark3 figurado object4 (hueco) blank, gap; (en escrito) blank space5 (vino) white wine* * *1. noun m.1) white2) blank3) target2. (f. - blanca)adj.* * *blanco, -a1. ADJ1) (=de color blanco) white2) [raza] white3) (=pálido) [cara, cutis] fair4) (Literat) [verso] blank2.SM / F (=persona) white man/womanel ladrón era un blanco, fuerte, de 1,80 — the thief was white, heavily built, 6ft tall
trata•
los blancos — white people3. SM1) (=color) white•
calentar algo al blanco — to heat sth till it is white-hot•
de blanco, casarse de blanco — to get married in white, have a white weddingcarpintero 1), punta 1., 2)blanco y negro — (Culin) iced coffee with cream
2) (=parte blanca)blanco del huevo — white of the egg, egg white
3) (=blancura) whiteness4) (=objetivo) target•
dar en el blanco — (lit) to hit the targettus críticas han dado en el blanco — your criticisms were right on target o were spot on
has dado en el blanco escogiendo esta carrera — you did exactly the right thing in choosing that degree course
ese comentario tuyo dio en el blanco, por eso dolió tanto — that remark of yours hit home, that's why it hurt so much
•
hacer blanco — to hit the targetla prensa la hizo blanco de sus críticas — the press singled her out for criticism, she was the target of attacks by the press
tiro 1)la modelo fue el blanco de todas las miradas — the model was the centre of attention, all eyes were on the model
5) (=espacio sin escribir) blank, blank (space)6)• en blanco — blank
•
dejar algo en blanco — to leave sth blankhe dejado el examen en blanco — I left the exam paper blank, I didn't write anything on the exam paper
dejé varias preguntas en blanco en el examen — there were several questions I didn't answer in the exam
•
votar en blanco — to return a blank ballot paperquedarse en blanco —
no pude contestar porque se me quedó la mente en blanco — I couldn't answer because my mind went blank
7) (=pausa) gap, breakhay varios blancos entre las clases — there are several gaps o breaks between classes
8) (=mancha blanca) [pequeña] white spot; [más grande] white patch9) Puerto Rico (=formulario) blank, blank form10)blancalos Blancos — Uru (Pol) political party
* * *I- ca adjetivo1)a) <color/vestido/pelo> whiteen blanco: entregó el examen en blanco she handed in a blank exam (paper); rellenar los espacios en blanco fill in the blanks; voté en blanco I returned a blank ballot (AmE), I left my voting paper blank (BrE); quedarse en blanco or quedársele a alguien la mente en blanco: me quedé en blanco or se me quedó la mente en blanco — my mind went blank
b) ( pálido) [ser] fair-skinned, pale-skinned; [estar] whiteestoy muy blanco — I'm very white o pale
2) <persona/raza> whiteII- ca masculino, femenino white personIII1) ( color) whitedar en el blanco — ( literal) to hit the target; ( acertar)
diste en el blanco con ese regalo — you were right on (AmE) o (BrE) spot-on with that present (colloq)
3) ( vino) white (wine)* * *I- ca adjetivo1)a) <color/vestido/pelo> whiteen blanco: entregó el examen en blanco she handed in a blank exam (paper); rellenar los espacios en blanco fill in the blanks; voté en blanco I returned a blank ballot (AmE), I left my voting paper blank (BrE); quedarse en blanco or quedársele a alguien la mente en blanco: me quedé en blanco or se me quedó la mente en blanco — my mind went blank
b) ( pálido) [ser] fair-skinned, pale-skinned; [estar] whiteestoy muy blanco — I'm very white o pale
2) <persona/raza> whiteII- ca masculino, femenino white personIII1) ( color) whitedar en el blanco — ( literal) to hit the target; ( acertar)
diste en el blanco con ese regalo — you were right on (AmE) o (BrE) spot-on with that present (colloq)
3) ( vino) white (wine)* * *blanco11 = target, butt, bull's eye.Ex: Paid employees can have targets set for them and their prospects may well depend upon their meeting these targets.
Ex: The author discusses art critic Harry Quilter, usually remembered today as 'Arry,' the butt of merciless lampooning by J.M. Whistler.Ex: It has been dubbed the ' Bull's-Eye' due to its five layers, represented as concentric circles.* blanco de las bromas, el = butt of jokes, the.* blanco en movimiento = moving target.* blanco fácil = ripe target, sitting duck.* blanco móvil = moving target.* blanco perfecto = sitting duck.* blanco seguro = sitting duck.* conseguir ser el blanco de todas las miradas = grab + the limelight.* conseguir ser el blanco de todas las miradas = capture + spotlight, grab + the spotlight.* dar en el blanco = hit + the bull's eye, strike + home, put + Posesivo + finger on, hit + the truth, hit + home.* en el blanco de mira = in the spotlight, in the crosshairs.* expresión en blanco = blank look.* justo en el blanco = dead on target.* ser el blanco de = be a pushover for.* ser el blanco de las críticas = come under + fire.blanco22 = white, Caucasian.Nota: Persona de raza blanca.Ex: In 1971 Sanford Berman demonstrated the subject heading list's bias toward an American/Western-European, Christian, white, male point-of-view.
Ex: Although Hawaii's journalists are more ethnically diverse than US journalists, there are proportionately more Caucasian journalists than Caucasians in the Hawaii population.* armario de la ropa blanca = linen cupboard.* atinar en el blanco = hit + the bull's eye.* blanco protestante anglosajón americano = WASP.* contacto con los blancos = white contact.* de la clase blanca, protestante y anglosajona americana = WASPish.* escoria social de raza blanca = white trash.* hombre blanco = white man [white men, -pl.].* huida blanca = white flight.* persona de raza blanca = white.* supremacía de los blancos = white supremacism, white supremacy.blanco33 = white [whiter -comp., whitest -sup.].Ex: When appropriate, give 'col.' for multicoloured objects, or name the colour(s) of the object if it is in one or two colours, or give 'b&w' for black and white objects; e.g., 1 bowl: porcelain, blue and white.
* águila de cabeza blanca = bald eagle.* armario de la ropa blanca = linen closet.* bandera blanca = white flag.* blanco como la nieve = snow-white.* blanco del ojo = white of + Posesivo + eye.* blanco hueso = off-white.* blanco roto = off-white.* blanco y negro = black & white.* caballero blanco = white knight, knight in shining armour.* carne blanca = white meat.* carta blanca = carte blanche, blank cheque [blank check, -USA].* Casa Blanca, la = White House, the.* cheque en blanco = blank cheque [blank check, -USA].* ciervo de cola blanca = white-tailed deer.* con la mirada en blanco = blankly.* darle a Alguien carta blanca = give + Nombre + a blank cheque.* darle a Alguien un cheque en blanco = give + Nombre + a blank cheque.* dejar en blanco = leave + blank.* demonio blanco = white devil.* de piel blanca = white-skinned.* de punta en blanco = dressed (up) to the nines, spic(k)-and-span.* elefante blanco = white elephant.* enarbolar la bandera blanca = raise + the white flag.* en blanco = blankly, blank.* en blanco y negro = b&w (black and white).* espacio en blanco = blank, blank space.* espacio en blanco final = trailing blank.* espacio en blanco inicial = beginning blank.* espino blanco = whitethorn.* estar sin blanca = not have a bean.* expresión en blanco = blank expression.* fósforo blanco = white phosphorous.* gran tiburón blanco = great white shark.* herida de arma blanca = stab wound.* Libro Blanco = White Paper.* mente + quedarse en blanco = mind + go blank.* mostaza blanca = white mustard.* negro sobre fondo blanco = black on white.* noche en blanco = sleepless night.* personas de piel blanca, las = fair skinned, the.* pescado blanco = whitefish.* pino blanco = white pine.* poner los ojos en blanco = roll + Posesivo + eyes.* ponerse blanco = turn + white, whiten.* quedarse en blanco = go + blank, mind + go blank.* ropa blanca = whites.* sin blanca = broke, penniless, skint.* sustancia blanca = white matter.* tener carta blanca = have + carte-blanche.* tiburón blanco = white shark.* trébol blanco = white clover.* vestirse de punta en blanco = tog out, tog up.blanco44 = white paper.Nota: En imprenta, cara de un pliego que se imprime primero antes de imprimir la segunda cara o "reiteración".Ex: The reiteration was then printed off in much the same way as the white paper, this time in reverse order of sheets.
* * *A1 [ Vocabulary notes (Spanish) ] ‹color/vestido/pelo› whiteen blanco: entregó el examen en blanco she handed in a blank exam (paper)rellenar los espacios en blanco fill in the blanksdeja este espacio en blanco do not write anything in this space, leave this space blankno distingue/distinguen lo blanco de lo negro ( fam); he doesn't have/they don't have a clue ( colloq), he doesn't/they don't know left from right ( colloq)poner los ojos en blanco to roll one's eyesquedarse en blancoor quedársele a algn la mente en blanco: me quedé en blancoor se me quedó la mente en blanco my mind went blank2 (pálido) [ SER] fair-skinned, pale-skinned [ ESTAR] whiteten cuidado con el sol, eres muy blanco be careful of the sun, you're very fair-skinnedestoy muy blanco I'm very white o paleB ‹hombre/mujer/raza› whitemasculine, femininewhite personA (color) [ Vocabulary notes (Spanish) ] whiteel blanco es un color muy sucio white shows the dirtde un blanco luminoso dazzling whitefotos en blanco y negro black and white photosCompuestos:whitingwhite of the eyeno parecerse ni en el blanco de los ojos or del ojo ( fam); to be like night and day ( AmE colloq), to be like chalk and cheese ( BrE colloq)iced coffee with creamtirar al blanco to shoot at the targetfue el blanco de todas las miradas everyone was looking at herse ha convertido en el blanco de todas las críticas he has become the target for all the criticismdar en el blanco (literal) to hit the target(acertar): ¿te has peleado con Ana? — has dado en el blanco have you had a fight with Ana? — you're dead right, I havediste en el blanco con ese regalo you were right on ( AmE) o ( BrE) spot-on with that present ( colloq)C (vino) white, white wine* * *
blanco 1◊ -ca adjetivo
1
rellenar los espacios en blanco fill in the blanks;
me quedé en blanco my mind went blank
[estar] white;◊ estoy muy blanco I'm very white o pale
2 ‹persona/raza› white
3 ‹ vino› white
■ sustantivo masculino, femenino
white person
blanco 2 sustantivo masculino
1 ( color) white;
2 (Dep, Jueg) ( objeto) target;
( centro) bullseye;
dar en el blanco to hit the target/bullseye
3 ( vino) white (wine)
blanco,-a
I adjetivo
1 white
2 (pálido) fair
II m,f (hombre) white man
(mujer) white woman
los blancos, whites
LAm (patrón, cacique, sea blanco o no) landowner, powerful man
III sustantivo masculino
1 (color) white
2 (diana) target: es el blanco de todas las críticas, he's the target of all the criticism
dar en el blanco, to hit the target
fig (acertar con algo) to hit the nail on the head
3 (espacio sin imprimir) blank 4 blanco del ojo, white of the eye
♦ Locuciones: en blanco: dejó el examen en blanco, he left the exam blank
se quedó en blanco, her mind went blank
figurado pasar la noche en blanco, to have a sleepless night
' blanco' also found in these entries:
Spanish:
azúcar
- blanca
- cana
- cano
- canosa
- canoso
- diana
- entonces
- estar
- fotografía
- manzanilla
- mirlo
- narciso
- noche
- punta
- sucia
- sucio
- terrera
- terrero
- Tiro
- vino
- voto
- atinar
- cheque
- chocolate
- dar
- espacio
- glóbulo
- manjar
- mente
- pan
- papeleta
- pescado
- televisión
- tiro
English:
aim at
- angel food cake
- ashen
- black
- blank
- blood
- bread
- bull's-eye
- butt
- cottage cheese
- dappled
- deathly
- dress
- fill in
- gap
- hit
- mark
- milk-white
- monochrome
- nine
- object
- on
- or
- paper
- redneck
- rice
- rifle range
- riflery
- roll
- seal
- sheet
- shooting-match
- sleepless
- target
- target practice
- white
- white blood-cell
- wide
- butter
- fair
- haricot (bean)
- home
- lily
- miss
- pale
- pith
- poplar
- sitting
- sugar
* * *blanco, -a♦ adj1. [color] white;página/verso en blanco blank page/verse;votar en blanco to return a blank ballot paper;dejé cuatro respuestas en blanco I left four answers blank, I didn't answer four questions;se quedó con la mente en blanco his mind went blank;una noche en blanco [sin dormir] a sleepless night2. [pálido] white, pale;estás muy blanco you're so white;nunca se pone moreno porque es muy blanco he never tans because he's very fair-skinned;3. [raza] white♦ nm,f1. [persona] white;los blancos whites♦ nm1. [color] white;el blanco es mi color favorito white is my favourite colour;calentar algo al blanco to make sth white-hot;una televisión en blanco y negro a black-and-white television;filmado en blanco y negro filmed in black and white;prefiero el blanco y negro al color I prefer black-and-white to colourQuím blanco (de) España whiting;blanco del ojo white of the eye;blanco de la uña half-moon2. [diana, objetivo] target;[de miradas] object;se convirtió en el blanco de la crítica he became the target of criticism;dar en el blanco to hit the target;Fig to hit the nail on the head;la campaña publicitaria dio en el blanco the advertising campaign struck a chord;has dado en el blanco con tu último artículo your last article was spot-onblanco fácil sitting duck;blanco móvil moving target3. [espacio vacío] blank (space);ha dejado muchos blancos en el examen she left a lot of things blank in the exam4. [vino] white (wine)* * *I adj1 white;no distinguir lo blanco de lo negro not know what’s what;ponerse oquedarse blanco go whiteme quedé en blanco, me quedé con la mente en blanco my mind went blank;pasar la noche en blanco have a sleepless night3:arma blanca knifeII m1 persona white2 ( diana), figtarget;dar en el blanco hit the nail on the head;errar el blanco miss the target;hacer blanco hit the target;ser el blanco de todas las miradas be the center o Br centre of attention* * *blanco, -ca adj: whiteblanco, -ca n: white personblanco nm1) : white2) : target, bull's-eyedar en el blanco: to hit the target, to hit the nail on the head3) : blank space, blankun cheque en blanco: a blank check* * *blanco1 adj whiteblanco2 n3. (color) white4. (diana, objetivo) target -
103 but
but [by(t)]masculine nouna. ( = objectif) aim, goalb. ( = intention) aim ; ( = raison) reasonc. (Sport, football) goal* * *by(t)nom masculindans quel but est-il venu? — what was his purpose ou object in coming here?
2) Sport ( au football) goal; ( au tir) target••demander/déclarer de but en blanc — to ask/declare point-blank
* * *by(t)1. nm1) (= objectif) goal, aimIls n'ont pas de but dans la vie. — They have no aim in life.
dans le but de faire — in order to do, to do, with the intention of doing
Je suis venue dans le but de vous aider. — I came to help you.
Ce n'est pas le but recherché. — That wasn't the intention.
2) FOOTBALL, HANDBALL, HOCKEY goal3) (= cible) target2. vbSee:* * *but nm1 (de randonnée, course) goal; marcher sans but to walk aimlessly;2 ( dans la vie) ( objectif) goal; ( intention) aim, purpose; ( ambition) aim; atteindre son but to reach one's goal; c'est le but à atteindre it's our/your etc goal; nous touchons au or approchons du but our goal is in sight; il s'est fixé pour but la présidence he has set his sights on the presidency; mon but dans la vie est de m'amuser my aim in life is to have a good time; notre but est la protection de or de protéger la faune our aim is the protection of ou to protect wildlife; dans quel but est-il venu? what was his purpose ou object in coming here?; dans le (seul) but de faire with the (sole) intention ou aim of doing; dans ce but with this aim in view; faire qch dans un but désintéressé to do sth with no ulterior motive; faire qch dans un but lucratif/publicitaire to do sth for financial gain/(the) publicity; aller droit au but to go straight to the point;3 (d'action, de démarche) purpose, object; le but de la publicité est d'inciter à l'achat the purpose of advertising is to encourage people to buy; quel est le but de leur visite? what's the purpose ou object of their visit?; association à but lucratif profit-making association; association sans but lucratif non profit-making GB ou nonprofit US association;4 Sport ( au football) goal; ( au tir) target; marquer un but to score a goal; par trois buts à un by three goals to one.demander/déclarer de but en blanc to ask/declare point-blank; annoncer qch de but en blanc à qn to spring sth on sb.[by(t)] nom masculinquel est le but de la manœuvre ou de l'opération? what's the point of such a move?dans le but de faire... for the purpose of doing..., with the aim of doing...aller ou frapper droit au but to go straight to the pointdans ce but with this end ou aim in view3. [destination]gagner/perdre par 5 buts à 2 to win/to lose by 5 goals to 2de but en blanc locution adverbiale[rétorquer] bluntly -
104 target
1 noun(objective) but m, objectif m;∎ to meet production targets atteindre les objectifs de production;∎ to be on target (of plans) se dérouler comme prévu; (of productivity) atteindre les objectifs prévusMARKETING target audience audience f cible;MARKETING target buyer acheteur(euse) m, f cible;target company société f cible;MARKETING target consumer consommateur(trice) m, f cible;target cost coût m ciblé;target date date f ciblée ou visée;MARKETING target group groupe m cible;MARKETING Target Group Index indice m des groupes cibles;MARKETING target market marché m cible;target marketing marketing m ciblé;target population population f cible;target price prix m d'équilibre;target pricing fixation f du prix en fonction de l'objectif(market) cibler; (advertising campaign) diriger;∎ the benefits are targeted at one-parent families les allocations visent les familles monoparentales -
105 target
1 noun∎ the target of criticism/jokes la cible de critiques/plaisanteries;∎ she was an easy target for political cartoonists elle était une cible facile pour les caricaturistes politiques;∎ to be on target (missile) suivre la trajectoire prévue; (plans) se dérouler comme prévu; (productivity) atteindre les objectifs prévus;∎ to meet production/sales targets atteindre les objectifs de production/de vente;∎ Military & figurative moving target cible f mobile(c) (in surveying) mire f(date, amount) prévu;∎ my target weight is 10 stone je me suis fixé le poids idéal de 63 kg, mon poids idéal est (de) 63 kg(b) (aim → missile) diriger; (of funds, resources, benefits) viser, être destiné à; (of advertisement, advertising campaign) viser;∎ the benefits are targeted at one-parent families les allocations visent les ou sont destinées aux familles monoparentales;∎ the programme is targeted at 18-to-25-year-olds l'émission s'adresse aux 18 à 25 ans ou vise les jeunes de 18 à 25 ans►► Military target area zone f cible;Marketing target audience audience f cible;Marketing target buyer acheteur(euse) m,f cible;Marketing target consumer consommateur(trice) m,f cible;Marketing target cost coût m ciblé;Computing target drive unité f de destination;target figures chiffres mpl prévus;Computing target file fichier m de destination;Marketing target group groupe m cible;target language langue f cible, langue f d'arrivée;Marketing target market marché m cible;Marketing target marketing marketing m ciblé;Marketing target population population f cible;Military target practice (UNCOUNT) exercices mpl de tir;Marketing target price prix m d'équilibre;Marketing target pricing fixation f du prix en fonction de l'objectif;target readership lectorat m cible;target setting arrêt m des objectifs -
106 campaign
Mktga program of advertising and marketing activities with a specific objective -
107 ФНД «Маркетинг»
ФНД «Маркетинг»
Миссия функции «Маркетинг» заключается в разработке и реализации коммерческих программ, которые предоставляют Оргкомитету «Сочи-2014» достаточное количество ресурсов для проведения Олимпийских и Паралимпийских зимних игр 2014 года и реализации концепции Игр. Во время Игр основная цель ФНД «Маркетинг» - координировать предоставление прав маркетинг-партнерами и определять обязательства Оргкомитета «Сочи-2014» по отношению к ним в соответствии с договорными обязательствами посредством общего управления и поддержки представительской программы и программы узнаваемости, а также презентации на рекламных площадках и другие промо- и рекламные кампании, проводимые маркетинг-партнерами во время Игр. ФНД «Маркетинг» полностью ответственно за установление прочных деловых отношений, предоставление всем маркетинг-партнерам услуг на максимально высоком уровне и обеспечение их успеха как полноценных представителей бренда Игр 2014 года.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Marketing FA (MKTG)
Mission of the Marketing FA is to develop and deliver commercial programs that provide Sochi 2014 with sufficient resources to deliver the Sochi 2014 Olympic and Paralympic Winter Games and fulfill the Sochi 2014 vision. The general objective of the Marketing FA for the Games time is to coordinate delivery of rights to the marketing partners and to define Sochi 2014 obligations to them in accordance with contractual obligations by overall management & support of hospitality and recognition programs; showcasing activities and other promo and advertising campaigns performed by marketing partners during the Games time. The Marketing FA is entirely responsible to develop strong relationships and deliver the highest level of services possible to all of the marketing partners to ensure they become true brand ambassadors of the Sochi 2014 Games.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > ФНД «Маркетинг»
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108 Marketing FA
- ФНД «Маркетинг»
ФНД «Маркетинг»
Миссия функции «Маркетинг» заключается в разработке и реализации коммерческих программ, которые предоставляют Оргкомитету «Сочи-2014» достаточное количество ресурсов для проведения Олимпийских и Паралимпийских зимних игр 2014 года и реализации концепции Игр. Во время Игр основная цель ФНД «Маркетинг» - координировать предоставление прав маркетинг-партнерами и определять обязательства Оргкомитета «Сочи-2014» по отношению к ним в соответствии с договорными обязательствами посредством общего управления и поддержки представительской программы и программы узнаваемости, а также презентации на рекламных площадках и другие промо- и рекламные кампании, проводимые маркетинг-партнерами во время Игр. ФНД «Маркетинг» полностью ответственно за установление прочных деловых отношений, предоставление всем маркетинг-партнерам услуг на максимально высоком уровне и обеспечение их успеха как полноценных представителей бренда Игр 2014 года.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Marketing FA (MKTG)
Mission of the Marketing FA is to develop and deliver commercial programs that provide Sochi 2014 with sufficient resources to deliver the Sochi 2014 Olympic and Paralympic Winter Games and fulfill the Sochi 2014 vision. The general objective of the Marketing FA for the Games time is to coordinate delivery of rights to the marketing partners and to define Sochi 2014 obligations to them in accordance with contractual obligations by overall management & support of hospitality and recognition programs; showcasing activities and other promo and advertising campaigns performed by marketing partners during the Games time. The Marketing FA is entirely responsible to develop strong relationships and deliver the highest level of services possible to all of the marketing partners to ensure they become true brand ambassadors of the Sochi 2014 Games.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > Marketing FA
-
109 MKTG
- ФНД «Маркетинг»
ФНД «Маркетинг»
Миссия функции «Маркетинг» заключается в разработке и реализации коммерческих программ, которые предоставляют Оргкомитету «Сочи-2014» достаточное количество ресурсов для проведения Олимпийских и Паралимпийских зимних игр 2014 года и реализации концепции Игр. Во время Игр основная цель ФНД «Маркетинг» - координировать предоставление прав маркетинг-партнерами и определять обязательства Оргкомитета «Сочи-2014» по отношению к ним в соответствии с договорными обязательствами посредством общего управления и поддержки представительской программы и программы узнаваемости, а также презентации на рекламных площадках и другие промо- и рекламные кампании, проводимые маркетинг-партнерами во время Игр. ФНД «Маркетинг» полностью ответственно за установление прочных деловых отношений, предоставление всем маркетинг-партнерам услуг на максимально высоком уровне и обеспечение их успеха как полноценных представителей бренда Игр 2014 года.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Marketing FA (MKTG)
Mission of the Marketing FA is to develop and deliver commercial programs that provide Sochi 2014 with sufficient resources to deliver the Sochi 2014 Olympic and Paralympic Winter Games and fulfill the Sochi 2014 vision. The general objective of the Marketing FA for the Games time is to coordinate delivery of rights to the marketing partners and to define Sochi 2014 obligations to them in accordance with contractual obligations by overall management & support of hospitality and recognition programs; showcasing activities and other promo and advertising campaigns performed by marketing partners during the Games time. The Marketing FA is entirely responsible to develop strong relationships and deliver the highest level of services possible to all of the marketing partners to ensure they become true brand ambassadors of the Sochi 2014 Games.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > MKTG
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