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101 vacuum holder
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102 dead
dead [ded]mort ⇒ 1 (a), 1 (c)-(e), 1 (g), 1 (i), 3 engourdi ⇒ 1 (b) éteint ⇒ 1 (c) hors jeu ⇒ 1 (f) terne ⇒ 1 (h) exactement ⇒ 2 (a) complètement ⇒ 2 (b)∎ dead woman morte f;∎ the dead woman's husband le mari de la défunte;∎ he has been dead for five years il est mort ou décédé il y a cinq ans, cela fait cinq ans qu'il est mort;∎ to be dead on arrival être mort ou décédé avant l'arrivée à l'hôpital;∎ dead or alive mort ou vif;∎ more dead than alive plus mort que vif;∎ half dead with hunger/exhaustion/fear à demi mort de faim/d'épuisement/de peur;∎ also figurative dead and buried mort et enterré;∎ they are all dead and gone now ils sont tous morts maintenant;∎ stone dead raide mort;∎ to drop (down) or to fall down dead tomber raide mort;∎ to shoot sb dead tuer qn (avec une arme à feu), abattre qn;∎ to leave sb for dead laisser qn pour mort;∎ familiar we're just British flogging or American beating a dead horse nous nous dépensons en pure perte□, nous nous acharnons inutilement□ ;∎ familiar you're a dead man tu es un homme mort;∎ familiar drop dead! va te faire voir!;∎ familiar dead as a doornail or a dodo on ne peut plus mort;∎ to step into a dead man's shoes être promu à la suite du décès de son supérieur;∎ familiar I wouldn't be seen dead in that restaurant je ne mettrai jamais les pieds dans ce restaurant□ ;∎ familiar I wouldn't be seen dead wearing something like that jamais de la vie je ne mettrai quelque chose comme ça□ ;∎ familiar I wouldn't be seen dead with him plutôt mourir que de me montrer en sa compagnie□ ;∎ proverb dead men tell no tales les morts ne parlent pas;∎ dead in the water mort dans l'œuf(b) (lacking in sensation → fingers, toes etc) engourdi;∎ to go dead s'engourdir;∎ dead to all sense of honour insensible à tout sentiment d'honneur;∎ he is dead to reason il ne veut pas entendre raison;∎ familiar she's dead from the neck up elle n'a rien dans la tête;∎ familiar to be dead to the world dormir d'un sommeil de plomb(d) (lacking activity → town) mort; (→ business, market) très calme; Banking & Finance (→ account) inactif;∎ this place is dead in winter cet endroit est mort l'hiver(e) (language) mort(g) Electricity (battery) mort, à plat; (wire) hors ou sans tension; Telecommunications (phone, line) coupé;∎ the line went dead la ligne a été coupée;∎ the phone is or has gone dead il n'y a pas de tonalité(j) (finished with → cigar) entièrement fumé;∎ familiar are these glasses dead? est-ce que vous avez fini avec ces verres□ ?∎ familiar he's the dead spit of his father c'est son père tout craché;∎ she fell to the floor in a dead faint elle tomba à terre, inconsciente;∎ on a dead level with sth exactement au même niveau que qch;2 adverb∎ dead ahead tout droit;∎ dead in the middle juste au milieu, au beau milieu;∎ British to be dead level (with sth) être exactement au même niveau (que qch);∎ British dead on time juste à l'heure;∎ British to arrive dead on the hour arriver à l'heure pile ou juste à l'heure;∎ dead beat crevé, mort;∎ dead broke complètement fauché;∎ dead drunk ivre mort;∎ dead easy super facile, fastoche;∎ British dead good super bon;∎ British it was dead lucky c'était un super coup de bol ou de pot;∎ dead tired mort, crevé∎ the sea was dead calm la mer était parfaitement calme;∎ to be dead against sb/sth être absolument contre qn/qch;∎ to be dead set on doing sth être fermement décidé à faire qch;∎ to be dead set on sth tenir absolument ou à tout prix à qch;∎ to be dead set against sb/sth être résolument opposé à qn/qch;∎ Nautical wind dead ahead vent droit debout∎ humorous he has two speeds - dead slow and stop il est d'une lenteur!∎ to play dead faire le mort;∎ to stop dead s'arrêter net;∎ to stop sb dead arrêter qn net∎ the dead les morts;∎ Religion to rise from the dead ressusciter d'entre les morts4 noun∎ (depth) in the dead of winter au cœur de l'hiver;∎ in the or at dead of night au milieu ou au plus profond de la nuit►► dead body cadavre m, corps m;∎ familiar (it'll be) over my dead body! il faudra me tuer d'abord!;∎ familiar you'll marry him over my dead body! moi vivant, tu ne l'épouseras pas!;Nautical dead calm calme m plat;Technology dead centre point m mort; (of lathe) centre m fixe;∎ it's a dead cert that he'll be there il sera là à coup sûr;Typography dead copy vieille épreuve f;figurative dead duck (plan, proposal → which will fail) désastre m assuré□, plan m foireux; (→ which has failed) désastre m, fiasco m;∎ he's a dead duck c'en est fini de lui;∎ it's a dead end (job) il n'y a aucune perspective d'avenir; (line of investigation, research) cela ne mènera ou conduira à rien;∎ to come to a dead end (street) se terminer en cul de sac;∎ figurative to come to or to reach a dead end aboutir à une impasse;(a) (influence) mainmise f, emprise f;∎ the dead hand of tradition le poids de la traditiondead heat = course dont les vainqueurs sont déclarés ex aequo; (horse race) dead-heat m;∎ it was a dead heat (athletics race) les coureurs sont arrivés ex aequo;dead letter Administration (letter that cannot be delivered) lettre f non distribuée, (lettre f passée au) rebut m; (law, rule) loi f ou règle f caduque ou tombée en désuétude;∎ to become a dead letter (law, rule) tomber en désuétude;∎ figurative it's a dead letter c'est mort et enterré;American Administration dead mail courrier m non distribuée;dead man's fingers (coral) alcyon m;Railways dead man's handle manette f d'homme-mort;dead march marche f funèbre;Nautical dead reckoning estime f;∎ to navigate by dead reckoning naviguer à l'estime;familiar dead ringer sosie□ m;∎ to be a dead ringer for sb être le sosie de qn;the Dead Sea la mer Morte;the Dead Sea Scrolls les manuscrits mpl de la mer Morte;dead silence silence m complet ou de mort;dead stock (UNCOUNT) Agriculture machines fpl agricoles;dead stop arrêt m brutal;∎ to come to a dead stop s'arrêter net;dead weight poids m mort; Cars poids m utile;∎ figurative he's a dead weight c'est un poids mort;dead white European male = écrivain, musicien etc européen blanc mort depuis longtemps;∎ there is too much dead wood in this office il y a trop de gens payés à ne rien faire dans ce bureau✾ Film 'Dead of Night' Hamer, Dearden et al 'Au cœur de la nuit' -
103 black-and-white
черно-белый black-and-white cine film ≈ черно-белая кинопленка black-and-white picture tube ≈ черно-белый кинескоп, кинескоп черно-белого изображения - black-and-white copy - black-and-white film - black-and-white holography - black-and-white illustration - black-and-white negative - black-and-white photography - black-and-white pictureписьменный черно-белый - * television черно-белое телевидение - * artist художник-график крайний, непримиримый;
- * morality строгая мораль;
- * judgement бескомпромиссное суждениеБольшой англо-русский и русско-английский словарь > black-and-white
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104 hologram
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aberrated hologram
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aberration-free hologram
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absorption hologram
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achromatic fringe hologram
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acoustical hologram
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acoustic hologram
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addressing hologram
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amplitude-modulation hologram
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amplitude hologram
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amplitude-phase hologram
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analog hologram
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angularly encoded holograms
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aplanatic hologram
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astigmatic hologram
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axial hologram
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back-reference beam hologram
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bandwidth reduced hologram
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beat frequency hologram
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bichromated gelatin hologram
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binary hologram
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black-and-white hologram
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bleached hologram
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Bragg-effect hologram
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Bragg hologram
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bright-field hologram
-
carrier frequency hologram
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coded hologram
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code-transform hologram
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coding reference beam hologram
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coherent hologram
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color encoded hologram
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color encode hologram
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colored hologram
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color hologram
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complementary hologram
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complex hologram
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composite hologram
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compound-image hologram
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computed hologram
-
contact-copy hologram
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continuous-exposure hologram
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contour hologram
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copied hologram
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coupling hologram
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dark-field hologram
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data hologram
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deep hologram
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deflecting hologram
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Denisyuk hologram
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denser hologram
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developed hologram
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dichromatic hologram
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difference frequency hologram
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diffused hologram
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diffuse hologram
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digitally generated hologram
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digitized hologram
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diminished hologram
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discrete-point hologram
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discriminating hologram
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displacement hologram
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Doppler-imaged hologram
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double-exposed hologram
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double-exposure hologram
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double-pulse hologram
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double-recorded hologram
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duplicated hologram
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electrically erasable hologram
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electron hologram
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embossed hologram
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encoded hologram
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enlarged hologram
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erasable hologram
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evanescent waves hologram
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evanescent hologram
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exposed hologram
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far-field hologram
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ferroelectric hologram
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filtered hologram
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fine detailed hologram
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flat substrate hologram
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focused-image hologram
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Fourier-transform hologram
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Fourier hologram
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Fraunhofer diffraction hologram
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Fraunhofer hologram
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frequency encoded hologram
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Fresnel diffraction hologram
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Fresnel hologram
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frozen-fringe hologram
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full channel hologram
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full color hologram
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full view hologram
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Gabor-type hologram
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Gabor hologram
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gamma-ray hologram
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ghost hologram
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gray hologram
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high bit-density hologram
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high storage-density hologram
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high-contrast hologram
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high-efficiency hologram
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highly redundant hologram
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high-resolution hologram
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horizontal parallax only hologram
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horizontal parallax hologram
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image hologram
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image plane hologram
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incoherent hologram
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infinite fringe hologram
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in-focus hologram
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infrared hologram
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in-line hologram
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in-situ developing hologram
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instant hologram
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interference hologram
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ionic hologram
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isoplanatic hologram
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large-aperture hologram
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laser hologram
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latent hologram
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Leith-Upatnieks hologram
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lens-assisted hologram
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lensless hologram
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light hologram
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line hologram
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linearly recorded hologram
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Lippmann-Bragg hologram
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liquid hologram
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liquid-crystal hologram
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low-noise hologram
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magnetic hologram
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magnetooptic hologram
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magnified hologram
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master hologram
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memory hologram
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microscopic hologram
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microwave hologram
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mixed hologram
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monochrome hologram
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multichannel hologram
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multicolor hologram
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multiexposed hologram
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multiple-exposed hologram
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multiple hologram
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multiple-exposure hologram
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multiple-object beam hologram
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multiple-phase hologram
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multiplexed hologram
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multiplex hologram
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multiplexing hologram
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near-field hologram
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nonlinearly recorded hologram
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nonoptical hologram
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nonredundant hologram
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object-beam coded hologram
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off-axis hologram
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offset hologram
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on-axis hologram
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optical hologram
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optically erasable hologram
-
optically formed hologram
-
optically generated hologram
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optically recorded hologram
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original hologram
-
overdeveloped hologram
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overexposed hologram
-
panoramic hologram
-
phase hologram
-
phase-contrast hologram
-
phase-modulated hologram
-
phase-modulating hologram
-
photochromic hologram
-
photoetched hologram
-
photographic hologram
-
photopolymer hologram
-
photoreduced hologram
-
planar hologram
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plane hologram
-
polarization hologram
-
postexposure hologram
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preexposure hologram
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primary color hologram
-
processed hologram
-
pulsed laser hologram
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radar hologram
-
rainbow hologram
-
readable hologram
-
reconstructed hologram
-
recorded hologram
-
reduced bandwidth hologram
-
redundant hologram
-
reference hologram
-
reflectance hologram
-
reflection-reconstructed hologram
-
reflection hologram
-
reflection-reflection hologram
-
reflection-transmission hologram
-
reflective-type hologram
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reflective hologram
-
refractive beam hologram
-
relief hologram
-
replicated hologram
-
ring hologram
-
sampled hologram
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sample hologram
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sampling hologram
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scalar hologram
-
scaled hologram
-
scale hologram
-
scanned detector hologram
-
scanned source hologram
-
secondary hologram
-
sector-scan hologram
-
self-developing hologram
-
sequentially exposed hologram
-
single-color hologram
-
single-exposed hologram
-
single-layer hologram
-
slightly overlapping holograms
-
slit hologram
-
sound wave hologram
-
sound hologram
-
space-division multiplexed hologram
-
spatial carrier hologram
-
spatial frequency encoded hologram
-
speckle-free hologram
-
spectroscopic hologram
-
spherical substrate hologram
-
split-beam hologram
-
stereographic hologram
-
strip hologram
-
strobed hologram
-
stroboscopic hologram
-
subchannel hologram
-
superimposed holograms
-
surface hologram
-
surface-relief hologram
-
thermally developed hologram
-
thermally erasable hologram
-
thermochromic hologram
-
thermoplastic hologram
-
thick film hologram
-
thick hologram
-
thick-coated hologram
-
thin film hologram
-
thin hologram
-
three-dimensional hologram
-
three-exposure hologram
-
time-averaged hologram
-
time-multiple-exposure hologram
-
total internal reflection hologram
-
total reflection hologram
-
transmission-reflection hologram
-
transmission-transmission hologram
-
transmissive hologram
-
transparent hologram
-
true color hologram
-
two-beam hologram
-
two-color hologram
-
two-dimensional hologram
-
two-exposure hologram
-
unbleached hologram
-
underdeveloped hologram
-
underexposed hologram
-
undersampled hologram
-
uniaxial hologram
-
visible-light hologram
-
volume hologram
-
white-light hologram
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wide-angle hologram
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xerographic hologram
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X-ray hologram
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zone plate hologram -
105 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
106 black-and-white
черно-белый
– black-and-white copy
– black-and-white film
– black-and-white holography
– black-and-white illustration
– black-and-white negative
– black-and-white photography
– black-and-white picture
black-and-white picture tube — черно-белый кинескоп, кинескоп черно-белого изображения
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107 advance
1. verb1) (to move forward: The army advanced towards the town; Our plans are advancing well; He married the boss's daughter to advance (= improve) his chances of promotion.) avanzar, proceder2) (to supply (someone) with (money) on credit: The bank will advance you $500.) adelantar
2. noun1) (moving forward or progressing: We've halted the enemy's advance; Great advances in medicine have been made in this century.) avance, adelanto, progreso2) (a payment made before the normal time: Can I have an advance on my salary?) anticipo3) ((usually in plural) an attempt at (especially sexual) seduction.) insinuación, propuesta
3. adjective1) (made etc before the necessary or agreed time: an advance payment.) por adelantado, anticipado2) (made beforehand: an advance booking.) anticipado3) (sent ahead of the main group or force: the advance guard.) avanzadilla•- advanced- in advance
advance1 n1. avance2. adelanto / progreso / avance3. anticipo / adelantoI need an advance of £50 necesito un adelanto de 50 librasin advance por adelantado / con antelaciónadvance2 vb1. avanzar2. adelantartr[əd'vɑːns]1 (movement) avance nombre masculino2 (progress) adelanto, progreso, avance nombre masculino3 (payment) anticipo1 (person, object) avanzar3 (money) anticipar, adelantar4 (price) aumentar, incrementar5 (cause, interests) favorecer, ayudar6 (date) adelantar■ he wants to advance the date of the meeting to the 5th quiere adelantar la fecha de la reunión al día cinco1 (move forward) avanzar■ as the days advanced our problems increased conforme pasaban los días nuestros problemas fueron creciendo2 (rise) subir\SMALLIDIOMATIC EXPRESSION/SMALL■ to book/prepare in advance reservar/preparar con antelaciónin advance of antes deto make advances progresarto make advances to somebody (contact) establecer contacto con 2 (proposal) hacer una propuesta a 3 (sexually) insinuarse a alguienadvance booking reserva anticipadaadvance guard avanzadillaadvance notice previo avisoadvance party avanzadillaadvance payment pago anticipadoadvance warning previo aviso1) : avanzar, adelantarto advance troops: avanzar las tropas2) promote: ascender, promover3) propose: proponer, presentar4) : adelantar, anticiparthey advanced me next month's salary: me adelantaron el sueldo del próximo mesadvance vi1) proceed: avanzar, adelantarse2) progress: progresaradvance adj: anticipadoadvance notice: previo avisoadvance n1) progression: avance m2) progress: adelanto m, mejora f, progreso m3) rise: aumento m, alza f4) loan: anticipo m, préstamo m5)in advance : por adelantadoadj.• adelantado, -a adj.• anticipado, -a adj.n.• adelantamiento s.m.• adelanto s.m.• anticipación s.f.• anticipo s.m.• avance s.m.• paso s.m.• progreso s.m.v.• acrecentar v.• adelantarse v.• anticipar v.• avanzar v.• aventajar v.• fomentar v.• ganar v.• progresar v.• proponer v.
I
1. əd'væns, əd'vɑːnsa) \<\<person/vehicleoops\>\> avanzar*; \<\<science/project/society\>\> avanzar*, progresarto advance on somebody/something — avanzar* hacia alguien/sobre algo
b) advancing pres p
2.
vt1) ( move forward) avanzar*, adelantar; ( further) \<\<knowledge\>\> fomentar, potenciar; \<\<interests/cause\>\> promover*2) ( suggest) \<\<idea\>\> presentar, proponer*; \<\<opinion\>\> dar*3)a) \<\<date/meeting\>\> adelantarb) \<\<money/wages\>\> anticipar, adelantar
II
1) c u (of person, army, vehicle) avance m; (of civilization, science) avance m, progreso m, adelanto mwith the advance of old age — con el paso de los años, a medida que envejece (or envejecía etc)
to make advances to somebody — hacerle* insinuaciones a alguien, insinuársele* a alguien
3) ca) ( early payment) anticipo m, adelanto madvance on something: they gave me an advance of £100 on my salary — me dieron un adelanto or anticipo de 100 libras a cuenta del sueldo
b) ( loan) préstamo m4) (in phrases)in advance: to pay in advance pagar* por adelantado or por anticipado; tickets are $10 in advance las entradas cuestan 10 dólares si se compran por adelantado; it was planned well in advance se planeó con mucha antelación or anticipación; thanking you in advance — agradeciéndole de antemano su atención
III
adjective (before n)a) ( ahead of time)advance booking is essential — es imprescindible hacer la reserva por anticipado or con anticipación
without any advance warning o notice — sin previo aviso
advance payment — pago m anticipado or (por) adelantado
b)advance man — (AmE Pol) relaciones m públicas
[ǝd'vɑːns]advance man o agent — (AmE Theat) agente m
1. N1) (=forward movement) avance m2) (=progress) (in science, technology) avance m, adelanto m ; [of disease] avance man important scientific advance — un importante avance or adelanto científico
the rapid advance of modern industrial society — el vertiginoso desarrollo de la sociedad industrial moderna
with the advance of old age — según se va/iba envejeciendo
3) [of money]a) (=initial payment) anticipo m, adelanto mshe was paid a £530,000 advance for her next novel — le dieron un anticipo or adelanto de 530.000 libras por su próxima novela
b) (on salary)could you give me an advance? — ¿me podría dar un anticipo?
•
she got an advance on her salary — consiguió que le anticiparan parte del sueldoc) (=loan) préstamo m•
she rejected his advances — no hizo caso de sus insinuaciones6)in advance: to let sb know a week in advance — avisar a algn con ocho días de antelación
•
to book in advance — reservar con antelación•
the dish may be made in advance — el plato puede prepararse con anterioridad•
in advance of, to arrive in advance of sb — llegar antes que algnto be in advance of one's time — adelantarse a su época, estar por delante de su época
•
to pay in advance — pagar por adelantado•
to send sb on in advance — mandar a algn por delante•
thanking you in advance — agradeciéndole de antemano2. VT1) (=move forward) [+ time, date, clock] adelantar; (Mil) [+ troops] avanzar2) (=further) [+ plan, knowledge] potenciar; [+ interests] promover, fomentar; [+ career] promocionar; [+ cause, claim] promover; [+ person] (in career) ascender (to a)he has done much to advance our understanding of music — ha contribuido mucho a potenciar nuestros conocimientos musicales
3) (=put forward) [+ idea, opinion, theory] proponer, sugerir; [+ suggestion] hacer; [+ proposal] presentar; [+ opinion] expresarhe advanced the theory that... — propuso or sugirió la teoría de que...
4) (=hand over) [+ money] (as initial fee) adelantar, anticipar; (as early wages) adelantar; (as loan) prestar3. VI1) (=move forward) avanzar•
she advanced across the room — avanzó hacia el otro lado de la habitación•
to advance on sth/sb — (gen) acercarse a algo/algn, avanzar hacia algo/algnto advance on sth — (Mil) avanzar sobre algo
2) (=progress) [science, technology] progresar, adelantarse; [work, society] avanzar; [career] progresar; [person, pupil] hacer progresos, progresar; (in rank) ascender (to a)•
her film career was advancing nicely — su carrera cinematográfica progresaba bien or iba por muy buen camino•
despite his advancing years he was a good player — a pesar de su edad (avanzada) era un buen jugador3) (Econ) (=rise) [price] subir4.CPDadvance booking N — reserva f anticipada, reserva f por anticipado
advance booking office N — (Brit) taquilla f (de reservas or venta anticipada)
advance copy N — [of book] ejemplar m de muestra; [of speech] copia f (del discurso)
advance guard N — (=reconnaissance group) avanzada f ; (=lookouts) avanzadilla f ; (=mobile unit) brigada f móvil
advance man N — (US) (Pol) responsable de una campaña política
advance notice N — aviso m previo
meals can be provided with advance notice — con aviso previo, se preparan comidas
advance party N — (=reconnaissance group) avanzada f ; (=lookouts) avanzadilla f
advance payment N — anticipo m
advance publicity N — promoción f (antes del estreno, lanzamiento etc)
advance warning N — aviso m previo
* * *
I
1. [əd'væns, əd'vɑːns]a) \<\<person/vehicle/troops\>\> avanzar*; \<\<science/project/society\>\> avanzar*, progresarto advance on somebody/something — avanzar* hacia alguien/sobre algo
b) advancing pres p
2.
vt1) ( move forward) avanzar*, adelantar; ( further) \<\<knowledge\>\> fomentar, potenciar; \<\<interests/cause\>\> promover*2) ( suggest) \<\<idea\>\> presentar, proponer*; \<\<opinion\>\> dar*3)a) \<\<date/meeting\>\> adelantarb) \<\<money/wages\>\> anticipar, adelantar
II
1) c u (of person, army, vehicle) avance m; (of civilization, science) avance m, progreso m, adelanto mwith the advance of old age — con el paso de los años, a medida que envejece (or envejecía etc)
to make advances to somebody — hacerle* insinuaciones a alguien, insinuársele* a alguien
3) ca) ( early payment) anticipo m, adelanto madvance on something: they gave me an advance of £100 on my salary — me dieron un adelanto or anticipo de 100 libras a cuenta del sueldo
b) ( loan) préstamo m4) (in phrases)in advance: to pay in advance pagar* por adelantado or por anticipado; tickets are $10 in advance las entradas cuestan 10 dólares si se compran por adelantado; it was planned well in advance se planeó con mucha antelación or anticipación; thanking you in advance — agradeciéndole de antemano su atención
III
adjective (before n)a) ( ahead of time)advance booking is essential — es imprescindible hacer la reserva por anticipado or con anticipación
without any advance warning o notice — sin previo aviso
advance payment — pago m anticipado or (por) adelantado
b)advance man — (AmE Pol) relaciones m públicas
advance man o agent — (AmE Theat) agente m
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108 out
(to allow to come in, go out: Let me in!; I let the dog out.) dejar entrar/salirout adv1. fuerathey're out in the garden están fuera, en el jardínmy father is in, but my mother has gone out mi padre está en casa, pero mi madre ha salido2. apagado3. en voz altatr[aʊt]1 (outside) fuera, afuera■ could you wait out there? ¿podrías esperar allí fuera?■ is it cold out? ¿hace frío en la calle?2 (move outside) fuera■ get out! ¡fuera!3 (not in) fuera■ there's no answer, they must be out no contestan, deben de haber salido■ shall we eat out? ¿comemos fuera?7 (available, existing) diferentes traducciones■ when will her new book be out? ¿cuándo saldrá su nuevo libro?9 (flowers) en flor; (sun, stars, etc) que ha salido■ the sun's out ha salido el sol, brilla el sol, hace sol10 (protruding) que se sale■ don't put your tongue out! ¡no saques la lengua!11 (clearly, loudly) en voz alta12 (to the end) hasta el final; (completely) completamente, totalmente13 SMALLRADIO/SMALL (end of message) fuera1 (extinguished) apagado,-a2 (unconscious) inconsciente; (asleep) dormido,-a■ the boxer knocked his opponent out el boxeador dejó K.O. a su contrincante■ he's out! ¡lo han eliminado!4 (wrong, not accurate) equivocado,-a■ my calculation was out by £5 mi cálculo tenía un error de 5 libras5 (not fashionable) pasado,-a de moda6 (out of order) estropeado,-a7 (unacceptable) prohibido,-a8 (on strike) en huelga9 (tide) bajo,-a10 (over, finished) acabado,-a1 (away from, no longer in) fuera de2 (from a state of) fuera de■ out of print agotado,-a3 (not involved in) fuera de4 (from among) de5 (without) sin■ we're out of tea se nos ha acabado el té, nos hemos quedado sin té■ he's out of work está parado, está sin trabajo6 (because of) por7 (using, made from) de■ made out of wood hecho,-a de madera8 (from) de\SMALLIDIOMATIC EXPRESSION/SMALLout of favour en desgraciaout of sight, out of mind ojos que no ven, corazón que no sienteout of sorts indispuesto,-aout of this world extraordinario,-aout with it! ¡dilo ya!, ¡suéltalo ya!to feel out of it sentirse excluido,-ato be out and about (from illness) estar recuperado,-ato be out for something querer algoto be out of one's head / be out of one's mind estar loco,-ato be out to lunch SMALLAMERICAN ENGLISH/SMALL estar loco,-ato be out to do something estar decidido,-a a hacer algoout tray bandeja de salidasout ['aʊt] vi: revelarse, hacerse conocidoout advshe opened the door and looked out: abrió la puerta y miró para afuerato eat out: comer afuerathey let the secret out: sacaron el secreto a la luzhis money ran out: se le acabó el dineroto turn out the light: apagar la luz5) outside: fuera, afueraout in the garden: afuera en el jardín6) aloud: en voz alta, en altoto cry out: gritarout adj1) external: externo, exterior2) outlying: alejado, distantethe out islands: las islas distantes3) absent: ausente4) unfashionable: fuera de moda5) extinguished: apagadoout prepI looked out the window: miré por la ventanashe ran out the door: corrió por la puerta2) out ofadj.• fuera adj.adv.• afuera adv.• fuera adv.prep.• allá en prep.
I aʊt1) adverb2)a) ( outside) fuera, afuera (esp AmL)is the cat in or out? — ¿el gato está (a)dentro or (a)fuera?
all the books on Dickens are out — todos los libros sobre Dickens están prestados; see also out of
b) (not at home, work)he's out to o at lunch — ha salido a comer
to eat o (frml) dine out — cenar/comer fuera or (esp AmL) afuera
3) ( removed)4)a) (indicating movement, direction)b) (outstretched, projecting)the dog had its tongue out — el perro tenía la lengua fuera or (esp AmL) afuera
arms out, legs together — brazos extendidos, piernas juntas
5) ( indicating distance)ten miles out — ( Naut) a diez millas de la costa
6)a) (ejected, dismissed)b) (from hospital, jail)c) ( out of office)7) ( in phrases)out for: Lewis was out for revenge Lewis quería vengarse; out to + inf: she's out to beat the record está decidida a batir el récord; they're only out to make money su único objetivo es hacer dinero; they're out to get you! — andan tras de ti!, van a por ti! (Esp); see also out of
8)a) (displayed, not put away)are the plates out yet? — ¿están puestos ya los platos?
b) ( in blossom) en florc) ( shining)when the sun's out — cuando hay or hace sol
9)a) (revealed, in the open)once the news was out, she left the country — en cuanto se supo la noticia, se fue del país
out with it! who stole the documents? — dilo ya! ¿quién robó los documentos?
b) (published, produced)a report out today points out that... — un informe publicado hoy señala que...
c) ( in existence) (colloq)10) (clearly, loudly)he said it out loud — lo dijo en voz alta; see also call, cry, speak out
II
1) (pred)a) ( extinguished)to be out — \<\<fire/light/pipe\>\> estar* apagado
b) ( unconscious) inconsciente, sin conocimientoafter five vodkas she was out cold — con cinco vodkas, quedó fuera de combate (fam)
2) (pred)a) ( at an end)before the month/year is out — antes de que acabe el mes/año
b) ( out of fashion) pasado de moda; see also go out 7) a)c) ( out of the question) (colloq)smoking in the bedrooms is absolutely out — ni hablar de fumar en los dormitorios (fam), está terminantemente prohibido fumar en los dormitorios
3) ( Sport)a) ( eliminated)to be out — <batter/batsman> quedar out or fuera; < team> quedar eliminado; see also out of 3)
b) ( outside limit) (pred) fuerait was out — cayó or fue fuera
out! — ( call by line-judge or umpire) out!
4) ( inaccurate) (pred)you're way o a long way o miles out — andas muy lejos or muy errado
5) (without, out of) (colloq) (pred)6) < homosexual> declarado
III
he looked out the window — miró (hacia afuera) por la ventana; see also out of 1)
IV
1)a) ( in baseball) out m, hombre m fuerab) ( escape) (AmE colloq) escapatoria f2) outs pl (AmE)a)to be on the outs with somebody — estar* enemistado con alguien
b) ( those not in power)
V
transitive verb revelar la homosexualidad de[aʊt]1. ADVWhen out is the second element in a phrasal verb, eg go out, put out, walk out, look up the verb.1) (=not in) fuera, afuerait's cold out — fuera or afuera hace frío
they're out in the garden — están fuera or afuera en el jardín
to be out — (=not at home) no estar (en casa)
Mr Green is out — el señor Green no está or (LAm) no se encuentra
•
to have a day out — pasar un día fuera de casa•
out you go! — ¡fuera!•
the journey out — el viaje de ida•
to have a night out — salir por la noche (a divertirse); (drinking) salir de juerga or (LAm) de parranda•
to run out — salir corriendo•
the tide is out — la marea está bajasecond I, 3., 3)•
out with him! — ¡fuera con él!, ¡que le echen fuera!2) (=on strike)she's out in Kuwait — se fue a Kuwait, está en Kuwait
three days out from Plymouth — (Naut) a tres días de Plymouth
4)• to be out, when the sun is out — cuando brilla el sol
•
to come out, when the sun comes out — cuando sale el sol5) (=in existence) que hay, que ha habidowhen will the magazine be out? — ¿cuándo sale la revista?
the book is out — se ha publicado el libro, ha salido el libro
6) (=in the open) conocido(-a), fuera•
your secret's out — tu secreto se ha descubierto or ha salido a la luz•
out with it! — ¡desembucha!, ¡suéltalo ya!, ¡suelta la lengua! (LAm)7) (=to or at an end) terminado(-a)8) [lamp, fire, gas] apagado(-a)"lights out at ten pm" — "se apagan las luces a las diez"
9) (=not in fashion) pasado(-a) de modalong dresses are out — ya no se llevan los vestidos largos, los vestidos largos están pasados de moda
10) (=not in power)11) (Sport) [player] fuera de juego; [boxer] fuera de combate; [loser] eliminado(-a)that's it, Liverpool are out — ya está, Liverpool queda eliminado
you're out — (in games) quedas eliminado
out! — ¡fuera!
12) (indicating error) equivocado(-a)your watch is five minutes out — su reloj lleva cinco minutos de atraso/de adelanto
13) (indicating loudness, clearness) en voz alta, en altoright 2., 1), straight 2., 1)speak out (loud)! — ¡habla en voz alta or fuerte!
he's out for all he can get — busca sus propios fines, anda detrás de lo suyo
15)to be out — (=unconscious) estar inconsciente; (=drunk) estar completamente borracho; (=asleep) estar durmiendo como un tronco
I was out for some minutes — estuve inconsciente durante varios minutos, estuve varios minutos sin conocimiento
16)17) (=worn through)18)When out of is part of a set combination, eg out of danger, out of proportion, out of sight, look up the other word.out of —
a) (=outside, beyond) fuera de•
to go out of the house — salir de la casa•
to look out of the window — mirar por la ventana•
to throw sth out of a window — tirar algo por una ventana•
to turn sb out of the house — echar a algn de la casa- feel out of itdanger 1., proportion 1., 1), range 1., 5), season 1., 2), sight 1., 2)b) (cause, motive) pornecessity, spite•
out of respect for you — por el respeto que te tengoc) (origin) de•
a box made out of wood — una caja (hecha) de maderad) (=from among) de cadae) (=without) sinit's out of stock — (Comm) está agotado
breath 1., 1)to be out of hearts — (Cards) tener fallo a corazones
f) (Vet)Blue Ribbon, by Black Rum out of Grenada — el caballo Blue Ribbon, hijo de Black Rum y de la yegua Grenada
2.3.VT (=expose as homosexual) revelar la homosexualidad de4.VI* * *
I [aʊt]1) adverb2)a) ( outside) fuera, afuera (esp AmL)is the cat in or out? — ¿el gato está (a)dentro or (a)fuera?
all the books on Dickens are out — todos los libros sobre Dickens están prestados; see also out of
b) (not at home, work)he's out to o at lunch — ha salido a comer
to eat o (frml) dine out — cenar/comer fuera or (esp AmL) afuera
3) ( removed)4)a) (indicating movement, direction)b) (outstretched, projecting)the dog had its tongue out — el perro tenía la lengua fuera or (esp AmL) afuera
arms out, legs together — brazos extendidos, piernas juntas
5) ( indicating distance)ten miles out — ( Naut) a diez millas de la costa
6)a) (ejected, dismissed)b) (from hospital, jail)c) ( out of office)7) ( in phrases)out for: Lewis was out for revenge Lewis quería vengarse; out to + inf: she's out to beat the record está decidida a batir el récord; they're only out to make money su único objetivo es hacer dinero; they're out to get you! — andan tras de ti!, van a por ti! (Esp); see also out of
8)a) (displayed, not put away)are the plates out yet? — ¿están puestos ya los platos?
b) ( in blossom) en florc) ( shining)when the sun's out — cuando hay or hace sol
9)a) (revealed, in the open)once the news was out, she left the country — en cuanto se supo la noticia, se fue del país
out with it! who stole the documents? — dilo ya! ¿quién robó los documentos?
b) (published, produced)a report out today points out that... — un informe publicado hoy señala que...
c) ( in existence) (colloq)10) (clearly, loudly)he said it out loud — lo dijo en voz alta; see also call, cry, speak out
II
1) (pred)a) ( extinguished)to be out — \<\<fire/light/pipe\>\> estar* apagado
b) ( unconscious) inconsciente, sin conocimientoafter five vodkas she was out cold — con cinco vodkas, quedó fuera de combate (fam)
2) (pred)a) ( at an end)before the month/year is out — antes de que acabe el mes/año
b) ( out of fashion) pasado de moda; see also go out 7) a)c) ( out of the question) (colloq)smoking in the bedrooms is absolutely out — ni hablar de fumar en los dormitorios (fam), está terminantemente prohibido fumar en los dormitorios
3) ( Sport)a) ( eliminated)to be out — <batter/batsman> quedar out or fuera; < team> quedar eliminado; see also out of 3)
b) ( outside limit) (pred) fuerait was out — cayó or fue fuera
out! — ( call by line-judge or umpire) out!
4) ( inaccurate) (pred)you're way o a long way o miles out — andas muy lejos or muy errado
5) (without, out of) (colloq) (pred)6) < homosexual> declarado
III
he looked out the window — miró (hacia afuera) por la ventana; see also out of 1)
IV
1)a) ( in baseball) out m, hombre m fuerab) ( escape) (AmE colloq) escapatoria f2) outs pl (AmE)a)to be on the outs with somebody — estar* enemistado con alguien
b) ( those not in power)
V
transitive verb revelar la homosexualidad de -
109 print
print 1. noun1) (a mark made by pressure: a footprint; a fingerprint.) avtrykk, spor, merke2) (printed lettering: I can't read the print in this book.) trykkskrift3) (a photograph made from a negative: I entered three prints for the photographic competition.) bilde, kopi4) (a printed reproduction of a painting or drawing.) reproduksjon, trykk2. verb1) (to mark (letters etc) on paper (by using a printing press etc): The invitations will be printed on white paper.) trykke2) (to publish (a book, article etc) in printed form: His new novel will be printed next month.) gi ut, offentliggjøre, trykke3) (to produce (a photographic image) on paper: He develops and prints his own photographs.) framkalle, kopiere4) (to mark designs on (cloth etc): When the cloth has been woven, it is dyed and printed.) trykke5) (to write, using capital letters: Please print your name and address.) skrive med trykte bokstaver•- printer- printing
- printing-press
- print-out
- in / out of printtrykk--------trykkeIsubst. \/prɪnt\/1) ( boktrykking) trykk2) ( boktrykking) trykkskrift3) avtrykk, spor4) merke, preg5) ( kunst e.l.) trykk, gravyr, stikk, (grafisk) blad, reproduksjon6) (trykt) plansje7) ( fotografi) kopi, bilde8) (spesielt amer.) trykksak, trykt publikasjon, avis, ukeblad, tidsskrift9) stempel10) form11) (tekstil, også cotton print) bomullsstoff med påtrykt mønsterbe in print foreligge på trykk finnes, som kan fåsclear print skarpt trykkget into print komme på trykkin print på printlarge\/small print stor\/liten skriftout of print utsolgt fra forlaget(the) small print fin trykksee something in cold print ha\/få noe svart på hvitttrimmed print ( fotografi) beskåret bilde, billedutsnittIIverb \/prɪnt\/1) trykke (bok e.l.)2) stemple, påtrykke3) publisere, utgi, offentliggjøre, (la) trykke4) skrive med trykte bokstaver, skrive med blokkbokstaver5) ( EDB) skrive ut6) ( overført) prege, prente7) ( tekstil) trykke (mønster på)8) ( fotografi) kopiere, lage bilde avprint (off) a copy lage en kopiprint well gi bra kopier• do you think this negative will print well? -
110 fue
Del verbo ir: ( conjugate ir) \ \
fue es: \ \3ª persona singular (él/ella/usted) pretérito indicativoDel verbo ser: ( conjugate ser) \ \
fue es: \ \3ª persona singular (él/ella/usted) pretérito indicativoMultiple Entries: fue ir ser
fue see◊ ir, ser
ir ( conjugate ir) verbo intransitivo 1 iban a caballo/a pie they were on horseback/on foot; fue por mar to go by sea; ¡Fernando! — ¡voy! Fernando! — (just) coming! o I'll be right there!; el fue y venir de los invitados the coming and going of the guests; vamos a casa let's go home; ¿adónde va este tren? where's this train going (to)?; fue de compras/de caza to go shopping/hunting; ya vamos para allá we're on our way; ¿por dónde se va a …? how do you get to …?; fue por or (Esp) a por algo/algn to go to get sth/sb; voy (a) por pan I'm going to get some bread ya va al colegio she's already at school 2 ( expresando propósito) fue a + inf:◊ ¿has ido a verla? have you been to see her?;ve a ayudarla go and help her; ver tb fue v aux 1 3 (al arrojar algo, arrojarse):◊ tírame la llave — ¡allá va! throw me the key — here you are o there you go!;tírate del trampolín — ¡allá voy! jump off the board! — here I go/come! 4 [ comentario]: eso va por ti también that goes for you too, and the same goes for you 1 (+ compl) ( sin énfasis en el movimiento): ¿van cómodos? are you comfortable?; íbamos sentados we were sitting down; vas muy cargada you have a lot to carry; yo iba a la cabeza I was in the lead 2 ( refiriéndose al atuendo): voy a fue de Drácula I'm going to go as Dracula; iba de verde she was dressed in green 3 ( en calidad de) fue de algo to go (along) as sth; 1 [camino/sendero] ( llevar) fue a algo to lead to sth, to go to sth 2 (extenderse, abarcar): el período que va desde … hasta … the period from … to … 1 (marchar, desarrollarse):◊ ¿cómo va el nuevo trabajo? how's the new job going?;va de mal en peor it's going from bad to worse; ¿cómo te va? how's it going?, how are things? (colloq), what's up? (AmE colloq); ¿cómo les fue en Italia? how was Italy?, how did you get on in Italy?; me fue mal/bien en el examen I did badly/well in the exam; ¡que te vaya bien! all the best!, take care!; ¡que te vaya bien (en) el examen! good luck in the exam 2 ( en competiciones):◊ ¿cómo van? — 3-1 what's the score? — 3-1;voy ganando yo I'm ahead, I'm winning 3 ( en el desarrollo de algo):◊ ¿por dónde van en historia? where have you got (up) to in history?;¿todavía vas por la página 20? are you still on page 20? 4 ( estar en camino):◊ ¡vamos para viejos! we're getting on o old!;va para los cincuenta she's going on fifty; ya va para dos años que … it's getting on for two years since … 5 (sumar, hacer): con este van seis six, counting this one 6 ( haber transcurrido): en lo que va del or (Esp) de año/mes so far this year/month 1 ( deber colocarse) to go;◊ ¿dónde van las toallas? where do the towels go?;¡qué va! (fam): ¿has terminado? — ¡qué va! have you finished? — you must be joking!; ¿se disgustó? — ¡qué va! did she get upset? — not at all!; vamos a perder el avión — ¡qué va! we're going to miss the plane — no way! 2a) ( combinar) fue con algo to go with sthb) (sentar bien, convenir) (+ me/te/le etc):te fueá bien un descanso a rest will do you good 3 (Méx) (tomar partido por, apoyar) fuele a algo/algn to support sth/sb; 1◊ vamosa) (expresando incredulidad, fastidio):◊ ¡vamos! ¿eso quién se lo va a creer? come off it o come on! who do you think's going to believe that?b) (intentando tranquilizar, animar, dar prisa):◊ vamos, mujer, dile algo go on, say something to him;¡vamos, date prisa! come on, hurry up!c) (al aclarar, resumir):◊ eso sería un disparate, vamos, digo yo that would be a stupid thing to do, well, that's what I think anyway;vamos, que no es una persona de fiar basically, he's not very trustworthy; es mejor que el otro, vamos it's better than the other one, anyway 2◊ vayaa) (expresando sorpresa, contrariedad):◊ ¡vaya! ¡tú por aquí! what a surprise! what are you doing here?;¡vaya! ¡se ha vuelto a caer! oh no o (colloq) damn! it's fallen over again!b) (Esp) ( para enfatizar):◊ ¡vaya cochazo! what a car!fue v aux fue a + inf: 1a) (para expresar tiempo futuro, propósito) to be going to + inf;va a hacer dos años que … it's getting on for two years since …b) (en propuestas, sugerencias):◊ vamos a ver ¿cómo dices que te llamas? now then, what did you say your name was?;bueno, vamos a trabajar all right, let's get to work 2 (al prevenir, hacer recomendaciones): cuidado, no te vayas a caer mind you don't fall (colloq); lleva el paraguas, no vaya a ser que llueva take the umbrella, in case it rains 3 ( expresando un proceso paulatino): ya puedes fue haciéndote a la idea you'd better get used to the idea; la situación ha ido empeorando the situation has been getting worse and worse irse verbo pronominal 1 ( marcharse) to leave;◊ ¿por qué te vas tan temprano? why are you leaving o going so soon?;vámonos let's go; bueno, me voy right then, I'm taking off (AmE) o (BrE) I'm off; no te vayas don't go; vete a la cama go to bed; se fue de casa/de la empresa she left home/the company; vete de aquí get out of here; se han ido de viaje they're away, they've gone away 2 (consumirse, gastarse):◊ ¡cómo se va el dinero! I don't know where the money goes!;se me va medio sueldo en el alquiler half my salary goes on the rent 3 ( desaparecer) [mancha/dolor] to go; (+ me/te/le etc)◊ ¿se te ha ido el dolor de cabeza? has your headache gone?4 (salirse, escaparse) [líquido/gas] to escape;◊ se le está yendo el aire al globo the balloon's losing air o going down5 (caerse, perder el equilibrio) (+ compl):◊ fuese de boca/espaldas to fall flat on one's face/back;me iba para atrás I was falling backwards; frenó y nos fuimos todos para adelante he braked and we all went flying forwards
ser ( conjugate ser) cópula 1 ( seguido de adjetivos) to be◊ ser expresses identity or nature as opposed to condition or state, which is normally conveyed by estar. The examples given below should be contrasted with those to be found in estar 1 cópula 1 es bajo/muy callado he's short/very quiet;es sorda de nacimiento she was born deaf; es inglés/católico he's English/(a) Catholic; era cierto it was true; sé bueno, estate quieto be a good boy and keep still; que seas muy feliz I hope you'll be very happy; (+ me/te/le etc) ver tb imposible, difícil etc 2 ( hablando de estado civil) to be; es viuda she's a widow; ver tb estar 1 cópula 2 3 (seguido de nombre, pronombre) to be; ábreme, soy yo open the door, it's me 4 (con predicado introducido por `de'): soy de Córdoba I'm from Cordoba; es de los vecinos it belongs to the neighbors, it's the neighbors'; no soy de aquí I'm not from around here 5 (hipótesis, futuro): ¿será cierto? can it be true? verbo intransitivo 1b) (liter) ( en cuentos):◊ érase una vez … once upon a time there was …2a) (tener lugar, ocurrir):¿dónde fue el accidente? where did the accident happen?b) ( en preguntas):◊ ¿qué habrá sido de él? I wonder what happened to o what became of him;¿qué es de Marisa? (fam) what's Marisa up to (these days)? (colloq); ¿qué va a ser de nosotros? what will become of us? 3 ( sumar):◊ ¿cuánto es (todo)? how much is that (altogether)?;son 3.000 pesos that'll be o that's 3,000 pesos; somos diez en total there are ten of us altogether 4 (indicando finalidad, adecuación) fue para algo to be for sth; ( en locs) ¿cómo es eso? why is that?, how come? (colloq); como/cuando/donde sea: tengo que conseguir ese trabajo como sea I have to get that job no matter what; hazlo como sea, pero hazlo do it any way o however you want but get it done; el lunes o cuando sea next Monday or whenever; puedo dormir en el sillón o donde sea I can sleep in the armchair or wherever you like o anywhere you like; de ser así (frml) should this be so o the case (frml); ¡eso es! that's it!, that's right!; es que …: ¿es que no lo saben? do you mean to say they don't know?; es que no sé nadar the thing is I can't swim; lo que sea: cómete una manzana, o lo que sea have an apple or something; estoy dispuesta a hacer lo que sea I'm prepared to do whatever it takes; o sea: en febrero, o sea hace un mes in February, that is to say a month ago; o sea que no te interesa in other words, you're not interested; o sea que nunca lo descubriste so you never found out; (ya) sea …, (ya) sea … either …, or …; sea como sea at all costs; sea cuando sea whenever it is; sea donde sea no matter where; sea quien sea whoever it is; si no fuera/hubiera sido por … if it wasn't o weren't/hadn't been for … ( en el tiempo) to be;◊ ¿qué fecha es hoy? what's the date today?, what's today's date;serían las cuatro cuando llegó it must have been (about) four (o'clock) when she arrived; ver tb v impers fue v impers to be; fue v aux ( en la voz pasiva) to be; fue construido en 1900 it was built in 1900 ■ sustantivo masculino 1◊ fue humano/vivo human/living beingb) (individuo, persona):2 ( naturaleza):
ir
I verbo intransitivo
1 (dirigirse a un lugar) to go: ¡vamos!, let's go!
voy a París, I'm going to Paris ➣ Ver nota en go
2 (acudir regularmente) to go: va al colegio, he goes to school
van a misa, they go to church
3 (conducir a) to lead, go to: el sendero va a la mina, the path goes to the mine
esta carretera va a Londres, this road leads to London
4 (abarcar) to cover: la finca va desde la alambrada al camino, the estate extends from the wire fence to the path
las lecciones que van desde la página 1 a la 53, the lessons on pages 1 to 53
5 (guardarse habitualmente) va al lado de éste, it goes beside this one
6 (mantener una posición) to be: va el primero, he's in first place
7 (tener un estado de ánimo, una apariencia) to be: iba furioso/radiante, he was furious/radiant
vas muy guapa, you look very smart o pretty
8 (desenvolverse) ¿cómo te va?, how are things? o how are you doing?
¿cómo te va en el nuevo trabajo?, how are you getting on in your new job?
9 (funcionar) to work (properly): el reloj no va, the clock doesn't go o work
10 (sentar bien) to suit: ese corte de pelo no te va nada, that haircut doesn't suit you at all
11 (combinar) to match, go: el rojo no va con el celeste, red doesn't go with pale blue
12 (vestir) to wear
ir con abrigo, to wear a coat
ir de negro/de uniforme, to be dressed in black/in uniform
la niña irá de enfermera, the little girl will dress up as a nurse
13 fam (importar, concernir) to concern: eso va por ti también, and the same goes for you
ni me va ni me viene, I don't care one way or the other
14 (apostar) to bet: va un café a que no viene, I bet a coffee that he won't come
15 (ir + de) fam (comportarse de cierto modo) to act
ir de listo por la vida, to be a smart ass (tratar) to be about: ¿de qué va la película?, what's the film about?
16 (ir + detrás de) to be looking for: hace tiempo que voy detrás de un facsímil de esa edición, I've been after a facsimile of that edition for a long time
17 (ir + por) ir por la derecha, to keep (to the) right (ir a buscar) ve por agua, go and fetch some water (haber llegado) voy por la página noventa, I've got as far as page ninety
18 (ir + para) (tener casi, estar cercano a) va para los cuarenta, she's getting on for forty
ya voy para viejo, I'm getting old (encaminarse a) iba para ingeniero, she was studying to be an engineer
este niño va para médico, this boy's going to become a doctor
II verbo auxiliar
1 (ir + gerundio) va mejorando, he's improving
ir caminando, to go on foot
2 (ir + pp) ya van estrenadas tres películas de Almodóvar, three films by Almodovar have already been released
3 ( ir a + infinitivo) iba a decir que, I was going to say that
va a esquiar, she goes skiing
va a nevar, it's going to snow
vas a caerte, you'll fall Locuciones: a eso iba, I was coming to that
¡ahí va!, catch!
en lo que va de año, so far this year
¡qué va!, of course not! o nothing of the sort!
¡vamos a ver!, let's see!
van a lo suyo, they look after their own interests
¡vaya!, fancy that
¡vaya cochazo!, what a car!
ir a parar, to end up
ser
I sustantivo masculino
1 being: es un ser despreciable, he's despicable
ser humano, human being
ser vivo, living being
2 (esencia) essence: eso forma parte de su ser, that is part of him
II verbo intransitivo
1 (cualidad) to be: eres muy modesto, you are very modest
2 (fecha) to be: hoy es lunes, today is Monday
ya es la una, it's one o'clock
3 (cantidad) eran unos cincuenta, there were about fifty people (al pagar) ¿cuánto es?, how much is it?
son doscientas, it is two hundred pesetas Mat dos y tres son cinco, two and three make five
4 (causa) aquella mujer fue su ruina, that woman was his ruin
5 (oficio) to be a(n): Elvira es enfermera, Elvira is a nurse
6 (pertenencia) esto es mío, that's mine
es de Pedro, it is Pedro's
7 (afiliación) to belong: es del partido, he's a member of the party
es un chico del curso superior, he is a boy from the higher year
8 (origen) es de Málaga, she is from Málaga
¿de dónde es esta fruta? where does this fruit come from?
9 (composición, material) to be made of: este jersey no es de lana, this sweater is not (made of) wool
10 ser de, (afinidad, comparación) lo que hizo fue de tontos, what she did was a foolish thing
11 (existir) Madrid ya no es lo que era, Madrid isn't what it used to be
12 (suceder) ¿qué fue de ella?, what became of her?
13 (tener lugar) to be: esta tarde es el entierro, the funeral is this evening 14 ser para, (finalidad) to be for: es para pelar patatas, it's for peeling potatoes (adecuación, aptitud) no es una película para niños, the film is not suitable for children
esta vida no es para ti, this kind of life is not for you
15 (efecto) era para llorar, it was painful
es (como) para darle una bofetada, it makes me want to slap his face
no es para tomárselo a broma, it is no joke
16 (auxiliar en pasiva) to be: fuimos rescatados por la patrulla de la Cruz Roja, we were rescued by the Red Cross patrol
17 ser de (+ infinitivo) era de esperar que se marchase, it was to be expected that she would leave Locuciones: a no ser que, unless
como sea, anyhow
de no ser por..., had it not been for
es más, furthermore
es que..., it's just that...
lo que sea, whatever
o sea, that is (to say)
sea como sea, in any case o be that as it may
ser de lo que no hay, to be the limit ' fue' also found in these entries: Spanish: abreviar - absolución - acoger - acto - actuación - actual - adaptar - adiós - agachar - amarre - antológica - antológico - aparato - aquello - bajeza - bancarrota - baño - bárbara - bárbaro - batir - bloque - boato - bobada - bombazo - brillante - buscar - caballero - cabecilla - cacicada - campal - captar - causante - chiripa - cobarde - cómplice - condenada - condenado - conjura - contienda - cruenta - cruento - cuento - de - delicadeza - deliciosa - delicioso - delirio - desastre - desgraciada - desgraciado English: acclaim - accomplice - accusation - achievement - acquit - actual - adjourn - alert - allocate - also - ambition - amusement - annihilate - applicant - astray - auspice - badly - barbarian - barbaric - be - beeline - belief - best - blackmail - blank - blubber - blunder - bomb - bury - bust - buy - buzz off - by - campaign - carbon copy - carry off - carve - caution - ceremony - chancellor - charge - cheer - chorus - classic - clean - clear - close - complete - confine - convict -
111 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
112 short
[ʃo:t] 1. adjective1) (not long: You look nice with your hair short; Do you think my dress is too short?) kratek2) (not tall; smaller than usual: a short man.) majhen3) (not lasting long; brief: a short film; in a very short time; I've a very short memory for details.) kratek4) (not as much as it should be: When I checked my change, I found it was 20 cents short.) premajhen5) ((with of) not having enough (money etc): Most of us are short of money these days.) ne imeti dovolj6) ((of pastry) made so that it is crisp and crumbles easily.) drobljiv2. adverb1) (suddenly; abruptly: He stopped short when he saw me.) nenadoma2) (not as far as intended: The shot fell short.) prekratek•- shortage
- shorten
- shortening
- shortly
- shorts
- shortbread
- short-change
- short circuit
- shortcoming
- shortcut
- shorthand
- short-handed
- short-list 3. verb(to put on a short-list: We've short-listed three of the twenty applicants.) izbrati- short-range
- short-sighted
- short-sightedly
- short-sightedness
- short-tempered
- short-term
- by a short head
- for short
- go short
- in short
- in short supply
- make short work of
- run short
- short and sweet
- short for
- short of* * *I [šc:t]adjectivekratek, majhen; nizek; prosody nenaglašen; figuratively nezadosten, pičel (zaloga, obrok); prhek, drobljiv, lomljiv, lomen; figuratively nasajen, osoren, zadirčen, kratkih besedi, žaljiv; (o pijači) močan, hudat short range — od blizu, iz bližine, na majhno razdaljo (oddaljenost)little short of 5 dollars — ne polnih ɜ dolarjev, skoraj ɜ dolarjevnothing short of — nič manj kot, skoraja short 10 miles — komaj 10 milj, (na pogled) manj od 10 miljshort bill (paper) loan — kratkoročna menica, posojiloshort of breath — zasopel, nadušljivshort circuit electrical kratek stikshort and sweet — kratek in vsebinsko bogat (npr. govor)short temper — razvnemljivost, nagla jezashort ton — mera za težo (907,20 kg)to be short with s.o. — biti kratkih besedi (osoren) s komto cut (to make) a long story short — na kratko povedati; skrajšati; skratkato come (to fall) short of — ne izpolniti pričakovanj, ne zadovoljiti, razočaratiI am short of money — zmanjkalo mi je denarja, trda mi prede za denarto make short shrift of figuratively napraviti kratek proces zto give short weight — dajati slabo vago, goljufati pri težito take short views — videti le sedanjost, ne videti dalečto be of short breath — biti ob sapo, biti nadušljivII [šɔ:t]adverbna kratko, nenadoma, naenkrat, naglo; neposredno, naravnost, brez ovinkov; nezadostno; osorno; economy brez kritjashort of — razen, z izjemo; skorajto cut s.o. short — prekiniti koga (v govoru)cut it short! — povej na kratko!to sell short — pod ceno prodajati, (borza) prodajati brez kritja, špekulirati na baisseto take s.o. up short — prekiniti kogaIII [šɔ:t]nounkratek (dokumentaren, risan itd.) film; kratek zlog (samoglasnik), kratka oblika; znak za kračino samoglasnika (a); economy deficit, primanjkljaj, manko; electrical kratek stik; plural kratke hlače; plural stranski produktiin short — na kratko, skratka, z eno besedothe long and the short of it is that... — nakratko povedano je stvar ta, da... -
113 review
[re·view || ri'vju:] v.,n. -v 1. rishikoj, rishqyrtoj, kaloj në shqyrtim, bëj bilancin e (së kaluarës). 2. rikujtoj. 3. usht. kaloj në rivistë, inspektoj (trupat). 4. amer. marr në riprovim. 5. recensionoj (një libër). 6. diskutoj (dramë,film). 7. përsërit (lëndën për provim). 8. drejt. diktimoj (vendimin). (DIKTIMOJ kal. drejt. vjet. Shpie në gjyqin e diktimit një vendim që e ka dhënë një gjyq tjetër. E diktimoi vendimin ( gjykimin).)- n 1. rishikim, rishqyrtim; keep a case under review e ndjek çështjen nga afër. 2. raport; give a review of... paraqes një raport për... 3. usht. revistë, inspektim (i trupave për paradë); hold a review kaloj në rivistë. 4. amer. riprovim. 5. recension (i librit në gazetë); artikull kritik; review copy kopje për shtyp/ për kritikën. 6. drejt. diktim. 7. përsëritje (e lëndës për provim)● reviewable [ri'vju:ëbl] adj. (çështje) e rishqyrtueshme; (libër) që vlen të recensionohet● reviewer [re'view·er || ri'vju:ë:(r)] n. recensues, kritik; book / film reviewer kritik letrar/ filmi* * *rishikoj -
114 ♦ review
♦ review /rɪˈvju:/n.1 [cu] riesame; revisione: The government announced a review of the tax system, il governo ha annunciato una revisione del sistema fiscale; subject to review, suscettibile di revisione; to be under review, essere oggetto di revisione2 recensione ( di un libro, di un dramma, ecc.); critica: The film has already had excellent reviews in the States, il film ha già avuto delle ottime recensioni negli Stati Uniti7 (teatr.) ► revue● review board, comitato (o commissione) di revisione □ review copy, copia ( di un libro, ecc.) per recensione □ (mil.) review order, alta uniforme; divisa da parata □ ( di un problema, di un libro, ecc.) to come under review, esser preso in esame; esser fatto oggetto di critiche □ to keep under review, tenere sotto continuo controllo; sottoporre a monitoraggio continuo.♦ (to) review /rɪˈvju:/A v. t.1 rivedere; riconsiderare; passare in rassegna ( documentazione, ecc.): The admissions policy is to be reviewed annually, i criteri di ammissione devono essere riconsiderati ogni anno; You have a couple of hours to review the documents before the meeting, hai un paio d'ore per passare in rassegna la documentazione prima della riunione2 recensire, fare la recensione di ( un libro, ecc.): She reviews books for a local newspaper, fa la recensione di libri per un quotidiano locale3 (mil.) passare in rivista; passare in rassegna4 (leg.) riesaminare; sottoporre a revisioneB v. i.fare il recensore; fare il critico ( letterario, ecc.). -
115 have
1)( indicates perfect tense) haben;he has never been to Scotland before er war noch nie zuvor in Schottland gewesen;we had been swimming wir waren schwimmen gewesen;I've heard that story before ich hab' diese Geschichte schon einmal gehört;I wish I'd bought it ich wünschte, ich hätte es gekauft;\have we been invited? - yes we \have sind wir eingeladen worden? - ja, sind wir;I've passed my test - \have you? congratulations! ich habe den Test bestanden - oh, wirklich? herzlichen Glückwunsch!;they still hadn't had any news sie hatten immer noch keine Neuigkeiten2) (experience, suffer)to \have sth done etw erleiden [o erfahren];she had her car stolen last week man hat ihr letzte Woche das Auto gestohlen;she had a window smashed es wurde ihr eine Scheibe eingeschlagen;we \have the house painted every three years wir lassen alle drei Jahre das Haus streichen;had I known you were coming, I'd \have made dinner wenn ich gewusst hätte, dass ihr kommt, dann hätte ich Abendbrot gemacht vt <has, had, had>1) (own, possess)she's got two brothers sie hat zwei Brüder;to \have a car/ dog ein Auto/einen Hund haben;to \have a degree/ qualification einen Abschluss/eine Qualifikation haben;to \have a job einen Arbeitsplatz haben;to \have a [current] driving licence einen gültigen Führerschein habento \have a cold erkältet sein, eine Erkältung haben;to \have a headache/ toothache Kopfschmerzen pl [o ( fam) Kopfweh nt]; /Zahnschmerzen pl [o ( fam) Zahnweh nt] habenI haven't any sympathy for this troublemaker ich empfinde keinerlei Mitleid mit diesem Unruhestifter;at least she had the good sense to turn the gas off zumindest war sie so schlau, das Gas abzudrehen;he had the gall to tell me that I was fat! hat er doch die Frechheit besessen, mir zu sagen, ich sei dick!;to \have the decency to do sth die Anständigkeit besitzen, etw zu tun;to \have blue eyes/ a big nose blaue Augen/eine große Nase haben;to \have the honesty to do sth so ehrlich sein, etw zu tun;to \have patience/ sympathy Geduld/Mitgefühl haben; idea, plan, reason, suggestion etw haben ( form);\have you reason to think he'll refuse? haben Sie Grund zur Annahme, dass er ablehnen wird?;this wine has a soft, fruity flavour dieser Wein schmeckt weich und fruchtig;( obligation)to \have sth to do etw tun [o erledigen] müssen;I've got several texts to edit before Wednesday ich muss vor Mittwoch noch einige Texte redigieren4) ( engage in activity)to \have a party eine Fete veranstalten;to \have a swim schwimmen;to \have a talk with sb mit jdm sprechen;to \have a try es versuchen;I'd like to \have a try ich würde es gern einmal probieren;to \have a walk spazieren gehen, einen Spaziergang machen5) (eat, drink)to \have sth etw zu sich dat nehmen;I'll \have the trout, please ich hätte gern die Forelle;I haven't had shrimps in ages! ich habe schon ewig keine Shrimps mehr gegessen!;\have some more coffee nimm doch noch etwas Kaffee;we've got sausages for lunch today zum Mittagessen gibt es heute Würstchen;to \have lunch/ dinner zu Mittag/Abend essen6) ( give birth to)to \have a child ein Kind bekommen;my mother had three boys before she had me meine Mutter hat drei Jungen bekommen, bevor ich geboren wurde;to be having a baby ( be pregnant) ein Baby bekommen, schwanger sein7) ( receive)I've just had a letter from John ich habe gerade erst einen Brief von John erhalten;to \have news of sb Neuigkeiten von jdm erfahren;( entertain)my mother's having the children to stay next week die Kinder bleiben nächste Woche bei meiner Mutter;we had his hamster for weeks wir haben wochenlang für seinen Hamster gesorgt;they've got Ian's father staying with them Ians Vater ist bei ihnen zu Besuch;to \have visitors Besuch haben;to \have sb to visit jdn zu [o auf] Besuch haben;they solved their problems, and she had him back sie haben ihre Probleme gelöst und sie ist wieder mit ihm zusammen;to let sb \have sth back jdm etw zurückgeben8) ( prepare)to \have sth ready etw fertig haben;to \have dinner/ lunch ready das Abendessen/Mittagessen fertig haben9) ( cause to occur)to \have sb/ sth do sth jdn/etw [dazu] veranlassen, etw zu tun;to \have sb do sth jdn darum bitten, etw zu tun;I'll \have the secretary run you off a copy for you ich werde von der Sekretärin eine Kopie für Sie anfertigen lassen;I'll \have Bob give you a ride home ich werde Bob bitten, dich nach Hause zu fahren;to \have sb doing sth jdn dazu bringen, etw zu tun;the film soon had us crying der Film brachte uns schnell zum Weinen;Guy'll \have it working in no time Guy wird es im Handumdrehen zum Laufen bringenwe're having a wonderful time in Venice wir verbringen eine wundervolle Zeit in Venedig;we didn't \have any difficulty finding the house wir hatten keinerlei Schwierigkeiten, das Haus zu finden;she had her car stolen last week man hat ihr letzte Woche das Auto gestohlen;\have a nice day/evening! viel Spaß!;( said to departing customers) einen schönen Tag noch!;to \have fun/ luck Spaß/Glück haben11) ( obligation)what time \have we got to be there? wann müssen wir dort sein?;do we \have to finish this today? müssen wir das heute fertig bekommen?;I'm not going back there unless I absolutely \have to ich gehe nicht dorthin zurück, wenn ich nicht unbedingt muss;come on now, put your toys away - oh, Dad, do I \have to? komm jetzt, leg deine Spielsachen weg - oh, Papa, muss ich wirklich?to \have sb mit jdm Sex haben;he asked me how many men I'd had er fragte mich, wie viele Männer ich gehabt habePHRASES:to \have nothing on sb (fam: not be as talented) gegen jdn nicht ankommen, mit jdm nicht mithalten können;he's a good player, but he's got nothing on his brother er spielt gut, aber seinem Bruder kann er noch lange nicht das Wasser reichen;( lack evidence) nichts gegen jdn in der Hand haben, keine Handhabe gegen jdn haben;to \have the time ( know what the time is) die Uhrzeit haben, wissen, wie spät [o wie viel Uhr] es ist;\have you got the time? kannst du mir die Uhrzeit sagen?;( have enough time) Zeit haben;will you \have time to finish the report today? reicht es Ihnen, den Bericht heute noch zu Ende zu schreiben?;the girls tried to explain everything but Mrs Jones wasn't having any of it die Mädchen wollten alles erklären, aber Mrs. Jones wollte nichts davon hören;to not \have sth ( not allow) etw nicht zulassen;( not believe) etw nicht glauben wollen, [jdm] etw nicht abnehmen wollen;I kept telling him you were French, but he wouldn't \have it ich habe ihm die ganze Zeit gesagt, dass du Franzose bist, aber er hat es nicht glauben wollen;I can't \have you doing the hoovering in my house, you're my guest! ich kann doch nicht zulassen, dass du bei mir staubsaugst, du bist schließlich mein Gast!;to \have done with sth mit etw dat fertig sein;to \have it in one das Zeug[s] zu etw dat haben;her speech was really funny, I didn't think she had it in her! ihre Rede war echt witzig, ich hätte nicht gedacht, dass sie das Zeug dazu hat!;the old vacuum cleaner has had it der alte Staubsauger hat den Geist aufgegeben;if she finds out about what you've done, you've \have it! wenn sie herausfindet, was du getan hast, ist der Ofen aus! ( fam)to \have had it with sb/ sth ( fam) von jdm/etw die Nase [gestrichen] voll haben ( fam), jdn/etw satthaben;I've had it with his childish behaviour! sein kindisches Benehmen steht mir bis hier oben!;there's no real Italian cheese to be had round here man bekommt hier nirgendwo echten italienischen Käse n ( fam);the \haves pl die gut Betuchten, die Reichen;the \haves and the \have-nots die Besitzenden und die Besitzlosen -
116 disk
1) диск2) дисковое запоминающее устройство, дисковое ЗУ, диск•- application program disk
- ASR disk
- blank disk
- bootable disk
- cartridge disk
- coded disk
- compact disk
- copy protected disk
- destination disk
- digital disk
- disk to be copied
- disks of different media
- distribution disk
- double-density disk
- double-faced disk
- double-sided disk
- drive A disk
- dual-ported disk
- dual-sided disk
- duplexed disk
- emergency repair disk
- erasable disk
- external paging disk
- fixed disk
- fixed-head disk
- flexible disk
- floppy disk
- font disk
- format disk
- formatted disk
- gamma-ferrous oxide disk
- hard disk
- hard sector disk
- head-per-track disk
- high density disk
- label disk
- large-capacity hard disk
- library disk
- logical disk
- magnetic disk
- magneto-optical disk
- magneto-optic disk
- master disk
- microfloppy disk
- mini-floppy disk
- mirror disk
- moving-arm disk
- moving-head disk
- multihead disk
- multisession disk
- mylar disk
- newly formatted disk
- N-megabyte disk
- non-DOS disk
- non-system disk
- original disk
- quadruple density disk
- RAM disk
- removable disk
- rigid disk
- shared disk
- silicon disk
- single-density disk
- single-session disk
- single-sided disk
- slotted disk
- soft-sectored disk
- splitted disk
- start-up disk
- storage disk
- system disk
- system residence disk
- thin-film disk
- unformatted disk
- video disk
- virtual disk
- Winchester disk
- WORM disk
- write-once disk
- ZIP diskEnglish-Russian dictionary of computer science and programming > disk
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117 mechanism
механизм; устройство; прибор; аппаратАнгло-русский словарь по полиграфии и издательскому делу > mechanism
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118 processing
1) обработка2) технологический способ, технология3) воспроизведение фотомеханическим способом4) проявление5) подряд; полиграфические услугиАнгло-русский словарь по полиграфии и издательскому делу > processing
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119 carbon
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120 camera
съемочная камера; кино-фотоаппарат♦ background camera камера для съемки общих планов♦ bellows camera складной фотоаппарат с мехами♦ Big Bertha camera кинокамера "Большая Берта" с длиннофокусным объективом♦ binocular camera фотоаппарат с двумя объективами для стереосъемки; фотоаппарат с отдельным объективом для наведения фокуса♦ bipack camera бипаковая камера (камера для съемки на двух лентах)♦ blimped camera камера с звукопоглощающим кожухом♦ box camera ящичный фотоаппарат♦ broadcast camera камера вещательного телевидения♦ candid camera "скрытая камера"; фотоаппарат, закамуфлированный под другой предмет♦ caption camera камера для съемки титров♦ cartoon camera камера для анимационной съемки♦ cine(matographic) camera кинокамера♦ Cinerama camera панорамная кинокамера♦ clinical camera камера для медицинских съемок♦ commercial type camera профессиональный фотоаппарат или кинокамера♦ copy camera фоторепродукционная камера♦ dolly camera съемочная камера на тележке♦ drum camera барабанная кинокамера♦ electric drive camera камера с электромотором♦ eye camera камера, следящая во время рекламного исследования за реакцией глаз♦ Fastax camera кинокамера "Фастакс" (для высокоскоростной съемки)♦ field model camera дорогой фотоаппарат или камера♦ film camera кинокамера; пленочный фотоаппарат♦ five lensed camera кинокамера с пятью объективами♦ fixed focus camera фотоаппарат или кинокамера с постоянным фокусом♦ instant camera фотоаппарат для получения мгновенных снимков♦ lithographic camera фоторепродукционный аппарат♦ motion picture (movie) camera кинокамера♦ on camera в кадре♦ plain front camera фотоаппарат или камера с одним объективом♦ roll film camera фотоаппарат, работающий с катушечной пленкой♦ rotating prism camera камера с крутящейся призмой (в качестве оптического компенсатора)♦ scanacord eye camera аппарат для фиксации движения глаз♦ silenced studio camera кинокамера для синхронной съемки в павильоне♦ silent motion picture camera кинокамера для немой съемки♦ single-lens reflex camera зеркально-отражательный фотоаппарат с одним объективом♦ slow motion camera высокоскоростная кинокамера; рапид-камера♦ sound camera кинокамера для синхронной съемки♦ sound (motion picture) camera кинокамера для синхронной съемки♦ stop motion camera аппарат для покадровой съемки♦ time lapse camera аппарат для замедленной съемки; цейтрафер
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