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1 fast-selling goods
English-russian dctionary of contemporary Economics > fast-selling goods
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2 fast-selling goods
Экономика: ходовые товары -
3 selling
сущ.эк. продажа, реализация, сбыт; торговляselling strategy — стратегия сбыта [продаж\]
A web-based sales support system improves and fast-tracks the selling process. — Веб-сайт, предназначенный для поддержки продаж налаживает и ускоряет процесс продажи.
Syn:See:selling agent, selling agency, added selling, auction selling, automatic selling, backdoor selling, blind selling, Christmas selling, consignment selling, consultative selling, direct selling, door-to-door selling, hard selling, home-party selling, non-store selling, selling commission
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4 best-selling product
марк. наиболее ходовой [самый продаваемый\] товар ( компании)The company's best-selling product is antidandruff shampoo. — Самый продаваемый товар этой компании – шампунь против перхоти.
See: -
5 товар
муж.
1) commodity
2) (предмет торговли) article( of trade) ;
goods;
wares;
мн. gds., mdse., merchandise товары широкого потребления ≈ consumer goods ходкий товар ≈ marketable/saleable goods мн.;
popular articles мн. партия товара ≈ a consignment( of goods) продовольственные товары ≈ foodstuffs промышленные товары ≈ manufactured goods бархатный товар ≈ mercery бельевой товар ≈ white, white goods текст. беспошлинные товары ≈ free imports% ввозимые товары import ∙ показать товар лицом разг. ≈ to show smth. to good effect, to show smth. to ( full) advantage потребительские товары ≈ consumer commodities, consumer goods платить товарамим. commodity;
goods pl., wares pl. ;
article, merchandise, produce;
аукционный ~ auction goods;
бакалейные ~ы groceries;
беспошлинные ~ы free imports;
бракованные ~ы rejected goods;
бьющиеся ~ы fragile goods;
быстро продающийся ~ fast-selling goods;
быстро реализуемый ~ marketable goods;
бытовые ~ы (household) appliances;
важнейшие ~ы staple goods, goods of first priority;
ввозимые ~ы imported goods, imports;
выгодный для продажи ~ merchantable sales product;
~ высокого качества goods in high quality;
высококачественный ~ high-quality goods;
высокосортный ~ high grade goods;
~ высшего качества goods of superior quality, superior goods, top-quality goods;
галантерейные ~ы small ware, haberdashery;
~ы длительного пользования durable/hard goods, durables;
забракованный ~ rejected goods;
rejects;
испорченный ~ damaged goods;
spoilage;
~ы к весеннему сезону spring goods;
конкурентные/конкурентоспособные ~ы competitive goods/products, competitively priced goods;
контрабандный ~ contraband goods;
~ы кратковременного пользования non-durable goods;
non-durables;
~ы культурно-бытового назначения cultural and house hold goods;
~ы массового потребления large-scale goods;
~ы массового производства mass production goods;
модные ~ы style goods, fancy articles;
~ наивысшего качества goods of the best quality;
~ы народного потребления consumer goods;
~, не пользующийся спросом badly selling lines;
несезонные ~ы goods out of season;
~ы отечественного производства domestic products, home produce, home-made goods;
~ы первой необходимости goods of prime necessity, prime necessities, essential goods, essentials, staple/primary commodities;
розничные ~ы retail goods;
~ы серийного производства serially produced goods/items;
скоропортящийся ~ perishable goods/product;
~ы с ограниченным сроком пользования semi-durable goods;
semi-durables;
спортивные ~ы sport articles;
штучный ~ piece goods;
показать ~ лицом show* everything at its best. -
6 good
1. n1) добро, благо2) польза3) pl товар, товары; изделия4) pl груз; багаж
- abandoned goods
- acceptable goods
- advertised goods
- afloat goods
- agricultural goods
- assorted goods
- auction goods
- back-to-school goods
- bale goods
- baled goods
- barter goods
- basic goods
- bonded goods
- branded goods
- bulk goods
- bulky goods
- bundle goods
- bundled goods
- canned goods
- capital goods
- cased goods
- choice goods
- commercial goods
- competitive goods
- competitively priced goods
- complementary goods
- consignment goods
- consumable goods
- consumer goods
- consumption goods
- contraband goods
- contract goods
- convenience goods
- cotton goods
- covered goods
- crated goods
- critical goods
- cultural and household goods
- custom made goods
- cut-price goods
- damaged goods
- damaging goods
- dangerous goods
- defective goods
- defence goods
- delayed goods
- deliverable goods
- delivered goods
- diplomatic goods
- dispatched goods
- distressed goods
- domestic goods
- dry goods
- durable goods
- duty-free goods
- easy-to-sell goods
- economic good
- eligible goods
- essential goods
- ethical goods
- exchange goods
- exchangeable goods
- exhibition goods
- explosive goods
- export goods
- exported goods
- express goods
- factored goods
- fair goods
- fancy goods
- farm goods
- fashion goods
- fast-moving goods
- fast-selling goods
- faulty goods
- final goods
- finished goods
- first class goods
- first order goods
- fixed price goods
- foreign goods
- foreign-made goods
- fragile goods
- free goods
- frozen goods
- gift goods
- groupage goods
- half-finished goods
- hard goods
- hazardous goods
- heavy goods
- heavyweight goods
- high-grade goods
- high-priced goods
- high-quality goods
- high-technology goods
- home-made goods
- household goods
- import goods
- imported goods
- impulse goods
- inbound goods
- incoming goods
- indestructible goods
- industrial goods
- industrialized goods
- inferior goods
- inflammable goods
- insured goods
- intermediate goods
- internationally tradeable goods
- investment goods
- inward goods
- labour-intensive goods
- large-scale goods
- late goods
- light goods
- liquid goods
- long-lived goods
- loose goods
- low-grade goods
- low-price goods
- low value added primary goods
- luxury goods
- Manchester goods
- manufactured goods
- marked goods
- marked-down goods
- marketable goods
- mass production goods
- measurement goods
- merchant goods
- miscellaneous goods
- missing goods
- new goods
- nondurable goods
- noncompetitive goods
- nonconforming goods
- nonfood goods
- nonessential goods
- nonhazardous goods
- nonsensitive goods
- nontraditional good
- novelty goods
- off-guage goods
- official goods
- ordered goods
- outbound goods
- outgoing goods
- out of time goods
- output goods
- outward goods
- over-dimensioned goods
- over-priced goods
- oversized goods
- packaged goods
- packed goods
- packed-up goods
- packeted goods
- palleted goods
- palletised goods
- parcel goods
- parity goods
- past due goods
- patent goods
- perishable goods
- perishing goods
- piece goods
- pledged goods
- point-of-purchase goods
- popular goods
- prepackaged goods
- prepacked goods
- prestige goods
- price-maintained goods
- primary goods
- private goods
- processed goods
- producer durable goods
- producer's goods
- production goods
- professional goods
- prohibited goods
- protected goods
- proprietary goods
- public good
- public goods
- quality goods
- quota goods
- realized goods
- received goods
- received for shipment goods
- reexport goods
- reexported goods
- refrigerated goods
- rejected goods
- remote goods
- repaired goods
- replaced goods
- reproducible goods
- retail goods
- return goods
- sale goods
- salvaged goods
- saved goods
- scarce goods
- seasonal goods
- secondhand goods
- secondrate good
- selected goods
- semidurable goods
- semifinished goods
- semimanufactured goods
- serially produced goods
- shipped goods
- shopping goods
- short-delivered goods
- short-shipped goods
- similar goods
- slow-moving goods
- soft goods
- sold goods
- sophisticated goods
- specialty goods
- spoiled goods
- spot goods
- spring goods
- stacked goods
- standardized goods
- staple goods
- storage goods
- store goods
- stranded goods
- strategic goods
- substandard goods
- substitutional goods
- superior goods
- surplus goods
- technical consumer goods
- textile goods
- top-quality goods
- tradeable goods
- trademarked goods
- traditional export goods
- transit goods
- transportable goods
- truck-packaged goods
- unaccepted goods
- unaddressed goods
- unbonded goods
- unclaimed goods
- uncovered goods
- undamaged goods
- undeclared goods
- undelivered goods
- unfinished goods
- uninsured goods
- unmarketable goods
- unmerchantable goods
- unordered goods
- unpacked goods
- unprotected goods
- unsaleable goods
- unshipped goods
- unsold goods
- unwrapped goods
- utility goods
- varied goods
- wage goods
- warehouse goods
- weight goods
- wet goods
- goods for bulk shipment
- goods for immediate delivery
- goods from stock
- goods in bales
- goods in bond
- goods in bulk
- goods in grain form
- goods in powder form
- goods in process
- goods in short supply
- goods in stock
- goods in store
- goods in transit
- goods of the best brands
- goods of damaging nature
- goods of dangerous character
- goods of equal value
- goods of equal worth
- goods of first priority
- goods of foreign make
- goods of foreign origin
- goods of high quality
- goods of inferior quality
- goods of inflammable nature
- goods of low quality
- goods of poor quality
- goods of prime necessity
- goods of sound quality
- goods of superior quality
- goods of top quality
- goods on consignment
- goods on hand
- goods out of season
- goods under arrest
- goods under customs bond
- goods under customs seal
- goods intended for shipment
- goods light in weight
- goods subject to deterioration
- accept goods
- accept goods for carriage
- advertise goods
- buy goods
- carry goods
- charge goods in an invoice
- claim goods
- clear goods
- collect goods
- consign goods
- convey goods
- declare goods
- declare goods waste
- delay goods
- deliver goods
- deliver goods at the disposal of smb
- deliver goods on sale or return
- demonstrate goods
- detain goods
- discharge goods
- dispatch goods
- dispose of goods
- distribute goods
- effect transhipment of goods
- enter goods for customs clearing
- enter goods for home consumption
- examine goods
- exchange goods
- exhibit goods
- export goods
- feature goods
- forward goods
- furnish with goods
- grade goods
- handle goods
- hand over goods
- have goods on trial
- hold goods in store
- import goods
- inspect goods
- insure goods
- introduce goods
- investigate goods
- invoice goods
- keep goods
- keep goods in stock
- land goods
- launch goods
- load goods
- make goods
- make goods ready for shipment
- make goods upon order
- make up goods
- manufacture goods
- mark goods
- mortgage goods
- move goods to the market
- need goods
- obtain goods
- obtain goods free of tax
- obtain possession of goods
- offer goods
- off-load goods
- order goods
- pack goods
- palletise goods
- pay for goods
- pick up goods
- place goods at the disposal of smb
- place goods on the market
- pledge goods with a bank
- present goods
- press goods on smb
- price goods
- produce goods
- protect goods
- provide goods
- purchase goods
- push goods
- put goods on the market
- readdress goods
- recall goods
- receive goods
- reconsign goods
- reject goods
- redeem pledged goods
- reexport goods
- release goods
- reload goods
- remove goods
- render goods marketable
- require goods
- resell goods
- retain goods
- return goods
- safeguard goods
- salvage goods
- search for goods
- secure goods
- sell goods
- sell goods retail
- sell goods wholesale
- sell out goods
- send goods on consignment
- ship goods
- show goods to advantage
- stack goods
- stock goods
- store goods
- submit goods to a careful examination
- supply goods
- survey goods
- tag goods
- take goods
- take goods on commission
- take goods on sale
- take goods out of pledge
- take stock of goods
- tally goods
- test goods
- throw goods on the market
- trace goods
- trade in goods
- transfer goods
- transfer goods to a warehouse
- tranship goods
- transport goods
- turn out goods
- turn goods over to smb
- unload goods
- value goods
- warehouse goods
- withdraw goods from the market
- withdraw goods from a warehouse2. adj1) хороший, годный3) надежный; кредитоспособный
- good faith
- good this month
- good this week
- good through
- good till cancelled -
7 sell
1. I1) his book is selling его книга расходится; it will never sell это[го] никогда не купят2) if you are willing to sell, I'll buy если вы будете продавать, я куплю; I like his house. Will he sell? мне нравится его дом. Он будет продавать его?; merchants buy and sell купцы покупают и продают; one brother is a cashier and the other sells один брат работает кассиром, другой продавцом3) coll. here's an idea that'll sell вот мысль, за которую ухватятся /на которую "клюнут"/2. II1) smth. sells quickly (immediately, fast, slowly, cheaply, openly, secretly, etc.) что-л. продается /расходится/ быстро и т.д.; these articles have sold exceedingly well эти вещи особенно хорошо разошлись /были быстро раскуплены/; the tickets sold badly билеты плохо расходились2) sell profitably (systematically, professionally, legitimately. etc.) вести торговлю /торговать, продавать/выгодно и т.д.; sell wholesale (retail) вести оптовую (розничную) торговлю /продажу/3. IIIsell smth. sell books (a house, furniture, goods, meat, wine and spirits, postage stamps, shares, programmes, etc.) продавать книги и т.д.; we don't sell cheap goods мы не торгуем дешевыми товарами; this little shop sells a wide variety of goods в этом маленьком магазинчике широкий ассортимент товаров; good advertizing will sell goods хорошая реклама способствует сбыту товаров; his name sold file book книга была раскуплена из-за имени автора; sell one's honour (one's self-respect, etc.) продавать /предавать/ свою честь и т.д.;4. IVsell smth. in some manner1) sell smth. dear (piecemeal, outright. etc.) дорого и т.д. продавать что-л.; the defenders of the fort sold their lives dearly защитники крепости недаром отдали свои жизни2) he knows how to sell his ideas он знает, как подать свои идеи5. Vsell smb. smth.1) sell smb. a car (her a pair of shoes, you a bicycle, etc.) продать кому-л. машину и т.д.; what can I sell you this morning? что я могу предложить вам сегодня?; sell smb. а саг for $500 (him a bicycle, etc.) продавать кому-л. машину за пятьсот долларов и т.д.2) sell smb. the idea coil, заинтересовать кого-л. идеей6. XI1) be sold in some manner that is sold very cheap это продается очень дешево; be sold by smth. be sold by the pound (by the dozen, by the set, etc.) продаваться на фунты и т.д.; be sold by smb., smth. be sold by all booksellers (by all chemists, by all shops, etc.) продаваться во всех книжных магазинах и т.д.; be sold at some place tickets are sold at all points on the line билеты продаются на всех пунктах линии; be sold out of smth. be sold out of these books (out of cigarettes, out of small sizes, out of eggs, etc.) распродать эти книги и т.д.2) be sold on smth., smb. coll. be sold on the project (on the plan, etc.) увлечься /заинтересоваться/ этим проектом и т.д.; I am still not sold on the idea я пока еще не в восторге от этой идеи; I am sold on him as a pilot меня убедили /я убежден/, что он хороший пилот3) coll, be sold I've been soldi меня надули! /облапошили, "купили"/!; you have been sold again! вас опять провели: be sold over smth. be sold over a bargain попасться на сделке7. XVIsell by smth. sell by the pound (by the dozen, by the yard, by the ton, by the cask, by measure and weight, by the set, etc.) продавать(ся) на фунты /фунтами/ и т.д.; sell by subscription (by private contract, by public auction, etc.) продавать(ся) no подписке и т.д.; sell in smth. sell in bottles (in bundles, in bulk, in small lots, in the lumps, in gross, etc.) продавать(ся) бутылками /в бутылках/ и т.д.; sell on smth. sell on credit /on trust/ etc.) продавать в кредит и т.д.; sell at smth. sell at any price (at a market-price, at t 3 a yard, at sixty cents a dozen, at a profit, at a bargain, at a loss, etc.) продавать по любой цене и т.д.; they sell apples at 30 pence a pound яблоки продаются по тридцать пенсов за фунт; what are plums selling at? почем продают(ся) сливы?: sell for smth. sell for cash /for ready money/ (for f 5, for a good price, etc.) продавать за наличные и т.д.; sell for nothing /for a trifle, for a song/ продавать за бесценок; your house ought to sell for at least i3)000 за дом вы должны получать не меньше трех тысяч фунтов; how much do the apples sell for? почем [продаются] яблоки?, сколько стоят яблоки?; sell to smb. sell to the highest bidder продавать тому, кто больше всех дает; sell at some time tennis-balls sell best in summer теннисные мячи лучше всего расходятся /пользуются наибольшим спросом/ летом || sell below cost продавать ниже стоимости; sell under the counter продавать из-под полы8. XXI11) sell smth. by smth. sell eggs by the dozen (butter by the pound, balls by sets, etc.) продавать яйца дюжинами и т.д.; sell smth. by auction продавать что-л. на аукционе; sell smth. in smth. sell beer in bottles (chips in paper bags, land in small lots, etc.) продавать пиво бутылками /в бутылках/ и т.д.; sell smth. at smth. sell smth. at a good price (at fourpence apiece, etc.) продавать что-л. по хорошей цене и т.д.; sell smth. at a loss потерять на продаже чего-л.; sell smth. for smth. how much do you sell this for? сколько вы за это хотите?; I would sell my soul for a drink of water (for a glimpse of his face, etc.) я готов дать что угодно /душу заложить, заплатать любые деньги/ за глоток воды и т.д.; sell smth. at smth. sell smth. at a market (at a shop, etc.) продавать что-л. на рынке и т.д.; sell smb. into smth. sell smb. into slavery продавать кого-л. в рабство2) coll. sell smth. to smb. sell an idea to the public заинтересовать общество какой-л. идеей; sell smb. on smb., smth. sell the voters on a candidate (the public on this idea, etc.) заставить избирателей признать /проголосовать за/ кандидата и т.д.9. XXVIII1sell smth. for what... sell it for what it will bring продать это за любую цену -
8 sell
A ○ n (deception, disappointment) déception f ; it was a real sell! qu'est-ce qu'on s'est fait avoir ○ ! ; ⇒ hard sell, soft sell.1 gen, Comm vendre [goods, article, house, car, insurance] ; to sell sth at a loss/low price/profit vendre qch à perte/à bas prix/avec du bénéfice ; shop that sells clothes/groceries/stamps magasin qui or où l'on vend des vêtements/de l'épicerie/des timbres ; to sell sth to sb, to sell sb sth vendre qch à qn ; I sold her my car, I sold my car to her je lui ai vendu ma voiture ; to sell sth for £3 vendre qch (pour) 3 livres ; to sell sth at ou for £5 each/a dozen vendre qch 5 livres pièce /la douzaine ; ‘stamps/phonecards sold here’ ‘ici on vend des timbres/des cartes de téléphone’ ; ‘sold’ (on article, house) ‘vendu’ ; sold to the lady in the corner ( at auction) adjugé, vendu à la dame dans le coin ; the novel has sold millions (of copies) le roman s'est vendu à des millions d'exemplaires ; to sell sth back revendre qch ; to be sold into slavery être vendu comme esclave ;2 ( promote sale of) [quality, reputation, scandal] faire vendre [product, book, newspaper] ; her name will help to sell the film son nom aidera à promouvoir le film ;3 (put across, make attractive) [person, campaign, government] faire accepter, vendre pej [idea, image, policy, party] ; to sell sth to sb, to sell sb sth faire accepter qch à qn, vendre qch à qn pej ; the party failed to sell its policies to the electorate le parti n'a pas réussi à faire accepter or vendre sa politique aux électeurs ;4 ○ ( cause to appear true) to sell sb sth, to sell sth to sb faire avaler ○ qch à qn [lie, story, excuse] ; he tried to sell me some line about losing his diary il a essayé de me faire avaler je ne sais quelle histoire comme quoi il avait perdu son agenda ○ ;5 (surrender, betray) trahir [honour, integrity, reputation, country].1 [person, shop, dealer] vendre ; to sell at a loss/profit/high price vendre à perte/avec du bénéfice/à un bon prix ; to sell to sb vendre à qn ; I'll sell to the highest bidder je vendrai au plus offrant ; to sell for £50 [dealer, seller] vendre à 50 livres ; I'll sell for the best price je vendrai au meilleur prix ; to sell as is Comm vendre en l'état ; ‘sell by June 27’ ‘date limite de vente: 27 juin’ ;2 [goods, product, house, book] se vendre ; the new model is/isn't selling (well) le nouveau modèle se vend bien/mal ; to sell in millions/in great quantities se vendre à des millions d'exemplaires/en grande quantités ; it only sells to a sophisticated market/to children cela ne se vend que sur un marché raffiné/qu'aux enfants.2 ( put oneself across) to sell oneself se vendre ○ ; you've got to sell yourself at the interview il faut que tu te vendes ○ lors de l'entretien.to be sold on être emballé ○ par [idea, person] ; you've been sold ○ ! tu t'es fait rouler ○ or avoir!■ sell off:■ sell out:▶ sell out1 gen, Comm [merchandise, tickets, newspapers] se vendre ; they're selling out fast! ils se vendent vite! ; the tickets/today's papers have sold out, we've sold out of tickets/today's papers tous les billets/les journaux du jour ont été vendus ; sorry, we've sold out désolé, mais nous avons tout vendu or il n'y en a plus ;3 Fin (of company, shares) vendre ses parts (to à) ; I've decided to sell out j'ai décidé de vendre mes parts ;4 ○ ( betray one's principles) retourner sa veste ; he's sold out to the opposition il est passé dans l'opposition ;▶ sell [sth] out, sell out [sth]1 gen, Comm the concert is sold out le concert affiche complet ; the book has sold out its initial print run la première édition du livre est épuisée ; ‘sold out’ ‘en rupture de stock’ ;2 Fin vendre [shares, interest in company].■ sell up:▶ sell up vendre (tout) ; they've sold up ils ont tout vendu ;▶ sell up [sth] vendre [business, property]. -
9 ♦ hard
♦ hard /hɑ:d/A a.1 duro; solido; sodo: as hard as steel, duro come l'acciaio; a hard bench, una panca dura; hard soil, terreno duro (o solido)2 arduo; difficile; ostico; duro (lett.): hard questions [words], domande [parole] difficili; DIALOGO → - After an exam- There were a couple of really hard questions, c'erano un paio di domande veramente difficili; a hard task, un compito arduo; un duro compito; a hard case, un caso difficile ( da trattare); to find it hard to do st., fare qc. con grande difficoltà5 forte; grande; accanito, ostinato, tenace: a hard drinker, un forte bevitore; a hard worker, un gran lavoratore; un lavoratore indefesso; a hard smoker, un fumatore accanito6 duro; difficile; pieno di guai: hard life, vita dura; hard times, tempi difficili (o duri); ( di un prodotto) hard to sell, difficile a vendersi8 duro; aspro; brusco; sgarbato: hard words, parole dure (o aspre); hard manners, modi bruschi (o sgarbati)12 duro; aspro; sgradevole; brutto: a hard voice, una voce dura (o aspra); a hard story, una storia sgradevole; una brutta storia; hard light, luce sgradevole16 (agric., chim., fon.) duro: hard wheat, grano duro; hard water, acqua dura; The letter «g» is hard in «go», la lettera «g» è dura in «go»17 (ind. tess.) liscio; rasato18 (econ., fin.) forte; pregiato; solido; sostenuto: hard currency, moneta (o valuta) forte; moneta (o valuta) pregiataB avv.1 energicamente; forte, violentemente: It was raining hard, pioveva forte (o a dirotto); I hit him hard, lo colpii violentemente (o duro)2 accanitamente; molto; sodo; troppo: to fight hard, battersi accanitamente; to study hard, studiare molto; to try hard, fare ogni sforzo; to try one's hardest, mettercela tutta; to work hard, lavorare sodo; to drink hard, bere troppo; to be hard at it (o at work) darci sotto; lavorare sodo3 attentamente; intensamente: to listen hard (to sb.), ascoltare attentamente (q.); to think hard, pensare intensamente; riflettere profondamente5 duramente; gravemente; seriamente: I was hard hit by the slump, sono stato duramente colpito dalla recessioneC n.1 (naut.) approdo dal fondo solido● hard alcohol, alcol ad alta gradazione □ hard-and-fast, categorico, inderogabile, ferreo, rigido □ hard-and-fast rules, regole ferree □ (naut.) Hard aport!, tutto a sinistra! □ (fam. USA) a hard-ass, persona troppa ligia alle regole; tipo inquadrato (fig. fam.) □ (fam. USA) hard-assed, troppo ligio alle regole; inquadrato (fig. fam.) □ hard-baked, troppo cotto, duro ( per eccesso di cottura); (fig. fam.) duro, insensibile □ (naut.) hard beach, spiaggia di alaggio □ (fig.) hard-bitten, agguerrito, temprato; duro, indurito, insensibile □ hard-boiled, ( d'uovo) sodo; (fig.) duro, indurito, incallito, cinico; (fam.) concreto, pratico; ( di un film, ecc.) giallo, con scene di violenza □ hard-bought, acquistato (fig.: conseguito, ottenuto) a caro prezzo □ hard by, proprio vicino; vicinissimo (a) □ hard cash, (econ.) circolante; (fin.) denaro liquido; denaro contante; contanti: to demand hard cash, voler essere pagato in contanti □ hard coal, antracite □ (comput.) hard copy, copia cartacea; copia a stampa □ hard core, (pietrisco per) massicciata ( di strada); (fig.) nucleo intransigente, nucleo di irriducibili ( di un gruppo); (polit.) zoccolo duro (fig.); (mus.) hardcore □ hard-core, intransigente; irriducibile; duro; inflessibile; ( anche) cronico, incurabile; (mus.) hardcore; ( di pornografia) molto spinto, hard-core: hard-core opposition, opposizione irriducibile; (econ.) hard-core unemployment, disoccupazione cronica; a hard-core film, un film hard-core; un film pornografico spinto ( con scene di sesso non simulato) □ ( tennis) hard court, campo in terra battuta (o di cemento, ecc.) □ (comput.) hard disk ( drive) (abbr. HD/D/), hard disk; disco rigido □ to be hard done by, essere trattato male (o in modo ingiusto) □ hard drink, bevanda forte; superalcolico □ hard drinking, eccesso nel bere; alcolismo □ hard drug, droga pesante □ hard-earned, guadagnato con grande fatica (o col sudore della fronte): a hard-earned victory, una vittoria sudata □ hard-edged, ben delineato; risoluto □ (comput.) hard error, errore hardware □ the hard facts, i fatti incontrovertibili; la realtà nuda e cruda (fam.) □ hard-featured, dai lineamenti duri; ( di un viso) ruvido; grossolano (fig.) □ hard feelings, inimicizia; rancore: No hard feelings!, senza rancore!; amici come prima! □ hard-fisted, dalle mani forti; (fig.) duro, severo; ( anche) avaro, spilorcio, tirchio □ hard-fought, combattuto, sofferto; tirato (fam.): a hard-fought match, un incontro tirato □ hard freeze, gelo duro □ hard frost, freddo intenso, rigido □ (econ.) hard goods, beni di consumo durevoli □ hard going, faticoso; pesante (fig.) □ hard-handed, dalle mani incallite; (fig.) che ha la mano pesante, duro □ hard hat (o hard-hat), elmetto da edile; casco di protezione; (fam.) operaio edile, muratore; (fig. fam. USA) ultraconservatore, reazionario □ hard-head ► hardhead □ (fig.) to have a hard head, avere la testa dura; essere cocciuto □ hard-headed, pratico, realistico; accorto, avveduto; ( USA) caparbio, ostinato, testardo □ hard-hearted, dal cuore duro; insensibile; crudele □ hard-heartedness, insensibilità; crudeltà □ ( anche fig.) hard-hit, duramente colpito □ ( sport) a hard-hitter, uno che colpisce duro □ (di discorso, ecc.) hard-hitting, energico, vigoroso, incisivo; ( anche) che non usa giri di parole □ (metall.) hard iron, ferro magnetizzabile □ (leg., stor.) hard labour, lavori forzati ( aboliti in GB nel 1948) □ ( di corda, ecc.) hard-laid, strettamente intrecciato □ hard landing, (aeron.) atterraggio duro; (econ. fig.) atterraggio duro, brusca frenata □ (metall.) hard lead, piombo duro (o all'antimonio) □ (polit.) the hard left, l'estrema sinistra □ ( anche polit.) hard line, linea dura: to take a hard line, seguire la linea dura; non fare concessioni □ hard-line, duro, inflessibile, rigido, intransigente: a hard-line policy, una politica intransigente □ hard liner, chi segue la linea dura; (un) intransigente, irriducibile, integralista □ (fam.) hard lines = hard luck ► sotto □ hard liquor = hard drink ► sopra □ (fin.) hard loan, prestito in valuta forte; ( anche) prestito a tassi di mercato □ hard luck, sfortuna, malasorte; disdetta, scalogna (fam.): Hard luck!, che sfortuna!; che peccato! □ (fam.) a hard-luck story, una storia pietosa (o strappalacrime, fam.) □ a hard man, un duro □ (econ.) hard market, mercato stabile ( nel quale la domanda è alta e i prezzi sono elevati) □ hard money, (econ.) moneta metallica; (polit. USA) contributo diretto alla campagna elettorale di un candidato □ hard-mouthed, ( di cavallo) ribelle al morso; (fig.) indisciplinato, ribelle; testardo, ostinato □ (fam.) hard-nosed, concreto; pratico; realistico; duro □ (fam. fig.) hard nut, osso duro; brutto cliente □ (fam. fig.) a hard nut to crack, una bella gatta da pelare □ hard of hearing, duro d'orecchi; sordastro; che ci sente poco □ hard on, (avv.) = hard upon ► sotto □ (volg.) hard-on, erezione ( del pene); ( slang) to have a hard-on for st., fare una passione per qc.; avere la fregola di qc. (fig.) □ to be hard on, ( di persona) essere duro (o scortese, sgarbato, severo) con (q.); ( di persona) logorare in fretta, maltrattare ( abiti, scarpe, ecc.); ( di cosa) essere dannoso, fare male a: Don't be too hard on your son, non essere troppo duro (o severo) con tuo figlio!; Sitting at a computer all day is hard on the eyes, stare davanti al computer tutto il giorno fa male agli occhi □ to be hard on sb. 's heels, essere alle calcagna di q. □ ( sci) hard-packed snow, neve compatta; neve dura □ (anat.) hard palate, palato duro □ ( nella ceramica) hard paste, pasta dura, pasta compatta □ hard-paste porcelain, porcellana dura □ hard porn, pornografia spinta □ hard-pressed, inseguito da vicino, incalzato; (fig.) oberato, sovraccarico; in difficoltà, alle strette: to be hard-pressed for money, essere a corto di denaro □ to be hard put ( to it) to do st., trovarsi in imbarazzo (o in difficoltà) a fare qc. □ (polit.) the hard right, l'estrema destra □ (ind.) hard rubber, ebanite □ hard science, scienza «dura»; scienze «dure» ( fondate su metodi rigorosi e sperimentali) □ hard science-fiction, fantascienza «dura» ( verosimile sul piano scientifico) □ (market.) ( the) hard-sell, vendita aggressiva □ (market.) hard selling, tecnica di vendita aggressiva □ hard-set, fermo, fisso, ben saldo; ( di cemento, ecc.) indurito; (fig.: di lineamenti) duro, rigido; ( di persona) caparbio, ostinato □ (autom. GB) hard shoulder, corsia d'emergenza ( d'autostrada) □ (mil., miss.) hard site, rampa di lancio protetta □ hard sleep, sonno duro (o profondo) □ (metall.) hard solder, lega per brasatura (o per saldatura forte) □ (naut.) Hard starboard!, tutto a dritta! □ (fam.) the hard stuff, i superalcolici; ( anche) la droga pesante □ ( sport) a hard team to beat, la squadra da battere; un osso duro (fig.) □ hard to please, difficile da contentare; esigente □ hard-to-reach, difficile da raggiungere; di difficile accesso □ hard up, a corto di quattrini; al verde; ( anche) in fregola, eccitato; allupato (fam.) □ hard up for, a corto di, giù a (fam.): I'm hard up for ideas, sono a corto d'idee □ (lett.) hard upon, subito dopo; poco dopo □ hard wear, uso intenso ( d'abiti e sim.) □ ( d'abito e sim.) hard-wearing, robusto; resistente all'uso □ hard-wired ► hardwired □ ( anche mil. e sport) hard-won, contrastato; ottenuto a caro prezzo □ hard-working, laborioso, operoso □ (fig.) to be (as) hard as nails, essere forte, muscoloso; essere duro di cuore, insensibile □ (fig.) to come hard, essere dura: It comes hard to say goodbye, è dura dire addio □ to die hard, ( di un'abitudine e sim.) essere duro a morire; ( di una persona) vendere la pelle a caro prezzo □ to do st. the hard way, fare da sé, ma con fatica; imparare a fare qc. con la dura pratica □ to freeze hard, diventare solido per il gelo; gelare □ to get hard, indurirsi; solidificarsi □ (fam.) to give sb. a hard time, rendere la vita difficile a q.; fare soffrire q.; farla trovare lunga a q. (fam.) □ to go hard with sb., essere dura (o un duro colpo) per q. □ to have a hard time, passarsela male; essere nei guai □ to have a hard time doing st., avere difficoltà a fare qc., trovare duro fare qc. (fam.) □ to learn st. the hard way, imparare qc. a proprie spese □ (fam.) to play hard to get, farsi desiderare; fare il prezioso (fam.) □ to take st. hard, prendere male qc., essere sconvolto da qc. □ (pop. Austral. e NZ) to put the hard word on sb., chiedere soldi a q.; ( anche) fare un'avance sessuale a q.; ( anche) minacciare q. □ to take a ( long) hard look at st., esaminare qc. con calma; ponderare (su) qc. □ too hard to take, troppo forte; troppo scioccante; indigesto.
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