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101 standard
1. сущ.1) упр. стандарт; норма; образец, эталон (характеристики, которым должен соответствовать продукт или процесс; принимаются внутри организации, в рамках отрасли или на международном уровне; могут иметь формальный или неформальных характер)to establish [set\] a standard — установить стандарт
to lower [raise\] standards — снижать [повышать\] требования
We have very high safety standards in this laboratory. — В этой лаборатории очень строгие правила техники безопасности.
Her technique became a standard against which all future methods were compared. — Ее техника стала стандартом, с которым сравнивали все последующие методы.
Most people agree that there are standards of behaviour which need to be upheld, but agreeing on them is rather more difficult. — Большинство людей считают, что существуют нормы поведения, которые стоит поддерживать, но прийти к согласию, каковы эти нормы, гораздо труднее.
Syn:See:advertising standards, African Regional Standard, basic standards, eco-standards, ethical standard, international standard, labour standard, performance standard, professional standard, quality standard, retention standard, service delivery standard, time standard, work standard, workmanship standard, standards department, International Accounting Standards, International Financial Reporting Standards2) общ. уровеньSee:3) комп. стандарт (технические характеристики какого-л. алгоритма, файла или ПО)See:4)а) общ. мераб) фин. (денежный) стандарт ( принцип организации расчетов в конкретной денежной системе)See:bimetallic standard, dollar standard, gold-dollar standard, gold exchange standard, gold standard, silver standard, monometallic standard5) тех. проба (золота, серебра)6) общ. знамя, штандартSyn:2. прил.1) общ. стандартный, типовой; общепринятый, традиционныйSee:2) учет нормативный, заданный, плановый (напр., о затратах, об объеме выпуска, о доходе, размер которых запланирован)See:standard cost, standard cost card, standard cost centre, standard costing, standard performance, standard level of output, standard price, standard bill of materials, standard direct labour cost, standard direct labour rate, standard direct materials cost, standard overhead cost, standard fixed overhead cost, standard manufacturing overhead cost, standard fixed manufacturing overhead rate, standard production cost, standard hour, standard materials usage, standard mix, standard quantity allowed, standard rate, standard time, actual* * *. . Словарь экономических терминов . -
102 wall media
рекл. средства настенной рекламы ( настенные рекламные плакаты и щиты)See: -
103 creative
[krɪ'eɪtɪv]1) Общая лексика: созидательный, творческий, совокупность приёмов в рекламе для создания образного объявления (1. The technology used to create a banner or other type of advertising material. 2. This term is often used by ad agencies and buyers to refer), изобретательный2) Американизм: творческий работник3) Математика: креативный4) Полиграфия: творческая часть (авторство текста, сценария, слоганов, etc.), авторство, авторство текста)5) Психология: продуктивный6) Маркетология: креативщик, креатор -
104 ведущий
1) General subject: banner, basic, compere (программы), driver, emcee (радиопрограммы), forehand, guiding, head, hegemonic, homeward, host, in the first flight, in the highest flight, inductive, key, key-note, (о должности) lead ((прилаг.) The lead investigator manages the investigation and directs the efforts of the team.), leading, managing, master, master of ceremonies (концерт, телепередачу и т. п.), pacesetting, powered, premiere, principal, principal sum, star, stellar (об артисте, роли и т. п.), top ranked, topline, show presenter (программы, передачи, шоу и т.д.)2) Colloquial: emcee (радиопрограммы и т.п.)4) Engineering: announcer (передачи), chief, continuity announcer (передачи), element leader, motive, narrator (передачи)5) Construction: principal rafter6) Mathematics: conducting, conductor9) Psychology: inductive (к чему-л.)12) Information technology: driving13) Banking: top-ranked (о банке)14) Advertising: MC, presenter, spokesman, spokesperson15) Mass media: moderator17) Drilling: leader18) Education: discussion facilitator19) Automation: lead, master (напр. об устройстве, приборе)21) Makarov: central, chief (возглавляющий), drive (приводящий в действие, движение), driving (приводящий в действие, движение), key (ключевой, основной), keynote, leading (возглавляющий), master (напр., об устройстве, приборе), master (о главной радиостанции), pilot, piloting, pivotal, top22) SAP.tech. maintaining23) Marketology: facilitator -
105 первоклассный
1) General subject: A One at Lloyd's, A number, A-number, A1 (товар), ace, as clean (clear, dry) as a whistle, bang-up, bangup, blue ribbon, bully, capital, clipping, cordon bleu, cracking, elegant, first-class, first-rate, front rank, front-rank, gift-edged, high class, high-calibre, high-class, high-grade, in a class by itself, number one, of the banner class, pucka, pukka, scrumptious, spiffing, spiffy, sterling, superfine, tiddly, tiptop, top bracket, top drawer, top flight, top hole, top of the line, top-bracket, top-drawer, top-flight, top-of-the-line, topline, topnotch, first class, hang-up (You did a hang-up job.), outstanding, world-beating, first stream, оf the first order, big time2) Naval: first-hand3) Colloquial: A-one, alpha plus, blue-ribbon, champion, classy, clinking, crack, dandy, exclusive, gilt-edged, jim-dandy, juicy, splendid, top-hole4) American: A No 1, A number one, A one, boss, brag, copacetic, ranking, a chunk of a...5) French: haut6) Military: first rate, top-notch7) Mathematics: excellent8) Economy: gilt edged, gilt gild edged, of first rank (напр. о товаре), ranked9) Accounting: tip-top11) Automobile industry: first-grade12) Architecture: world-beater (о предмете)13) Mining: A one14) Diplomatic term: No. 1, high-quality15) Jargon: cool, fizzing, highfalutin, humdinging, hunky-dory, nailing, ripsnorting, snitzy, tops, Jim Dandy, jam-up, proper, star16) Oil: super17) Emotional: topping19) Banking: bankable20) Advertising: first-rate (о товаре), top-of-the-line21) Business: blue chip, blue-chip, fine, first-class rate, prime, first-ranking22) Drilling: high grade23) Polymers: A124) Makarov: A-number-1, A-number-one, as clean as a whistle, as clear as a whistle, as dry as a whistle, gilt, of the first rate25) Emotional: screaming26) Taboo: bally, bitchen-twitchen, bitchin', dogs bollocks, (something) hell of a, hellish, hot shit -
106 показы баннера
General subject: (contextual advertising) banner impressions -
107 символ
1) General subject: attribute, badge, banner, byword, char, character, emblem, fasces, fasceses, figure, ideograph, letter, note, numeral, sacrament, sigil, sign, significant, signifier, symbol, symbol (элемент товарного знака), trigram, type, token, the iconic image (of)2) Medicine: symptom sign3) Ironical: triumph4) Engineering: below minimum standards, digit, indication (при индикации), mark7) Law: device8) Diplomatic term: reference number (документа)9) Music: accolade (в нотной записи)10) Psychology: symbolic construct11) Rhetoric: labarum12) Information technology: character (Один из элементов набора символов (обычно содержащего 256 символов), используемого прикладной программой для отображения информации), control character, forward slash, icon (условный графический), left angle, spike, symbol name, symbolic unit (блок-схемы), whirlpool13) Mechanics: symbolic character14) Perfume: logo15) Sowing: logogram, logogramme16) Advertising: ideogram18) Business: image19) leg.N.P. denotation, number, reference number20) General subject: symbol (в таблице)21) Aviation medicine: cue (в системе индикации)22) Makarov: denotement, digit (цифрового сигнала), ensign, notation -
108 символ
1) General subject: attribute, badge, banner, byword, char, character, emblem, fasces, fasceses, figure, ideograph, letter, note, numeral, sacrament, sigil, sign, significant, signifier, symbol, symbol (элемент товарного знака), trigram, type, token, the iconic image (of)2) Medicine: symptom sign3) Ironical: triumph4) Engineering: below minimum standards, digit, indication (при индикации), mark7) Law: device8) Diplomatic term: reference number (документа)9) Music: accolade (в нотной записи)10) Psychology: symbolic construct11) Rhetoric: labarum12) Information technology: character (Один из элементов набора символов (обычно содержащего 256 символов), используемого прикладной программой для отображения информации), control character, forward slash, icon (условный графический), left angle, spike, symbol name, symbolic unit (блок-схемы), whirlpool13) Mechanics: symbolic character14) Perfume: logo15) Sowing: logogram, logogramme16) Advertising: ideogram18) Business: image19) leg.N.P. denotation, number, reference number20) General subject: symbol (в таблице)21) Aviation medicine: cue (в системе индикации)22) Makarov: denotement, digit (цифрового сигнала), ensign, notation -
109 совокупность приёмов в рекламе для создания образного объявления
Универсальный русско-английский словарь > совокупность приёмов в рекламе для создания образного объявления
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110 титул
1) General subject: a handle to (one's) name, a handle to one's name, conferee, courtesy title (напр., honourable), dignity, front page, prefix, style, title2) Rare: scarlet3) Religion: titulus (Latin for "title, inscription")4) Law: title (свода законов США)5) Polygraphy: banner page6) Advertising: flag page, title page7) Patents: title sheet8) Sakhalin energy glossary: (например, Тит.7550) unit9) leg.N.P. legal title -
111 фантик
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112 флажок
1) General subject: banneret, bannerette, flag, pennant (часто с длинным узким полотнищем; иногда треугольной формы), pennon (часто с длинным узким полотнищем; иногда треугольной формы), whiff2) Obsolete: pencel (на древке копья, карете), pennoncel (на древке копья, карете и т.п.)3) Military: guidon5) Rare: fanion6) Automobile industry: streamer7) Polygraphy: banner, stack or batch ticket8) Information technology: checkbox, option button, target (в реле)9) Oil: check box10) Advertising: flag (корректорский знак пропуска)11) Makarov: flag indicator (датчик сигнала), operation indicator (датчик сигнала), stack or batch ticket (отделяющий привёртки в стопе)12) Measuring equipment: wafer (в магнитном уровнемере) -
113 Ankündigung
Ankündigung f GEN announcement, notice* * *f < Geschäft> announcement, notice* * *Ankündigung
announcement, notice, advice, (Aktienausgabe, Buch) prospectus, (Reklame) advertisement;
• ohne vorherige Ankündigung without previous notice;
• ins Auge fallende Ankündigung banner announcement;
• marktschreierische Ankündigung (Werbung) puffing advertisement (publicity) (Br.), noisy advertising, ballyhoo (US);
• öffentliche Ankündigung official announcement;
• Ankündigung bevorstehender Entlassungen layoff announcement. -
114 Werbefahne
Werbefahne, vom Flugzeug gezogene
airplane banner;
• Werbefaltblatt booklet, leaflet, (für Spezialauflagen) rack folder;
• Werbefeindlichkeit antipathy to advertising. -
115 vom Flugzeug gezogene
Werbefahne, vom Flugzeug gezogene
airplane banner;
• Werbefaltblatt booklet, leaflet, (für Spezialauflagen) rack folder;
• Werbefeindlichkeit antipathy to advertising. -
116 CPA
abbr.1. E-comcost per action: a pricing model for online advertising based on the number of times an Internet user clicks on a banner ad that is linked to a particular Web site2. Fincustomer profitability analysis3. FinCertified Public Accountant: an accountant who has been certified by a U.S. state and meets the legal requirements of that state -
117 viewtime
E-comthe length of time an advertising banner is visible on a Web page
См. также в других словарях:
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